The Jamie Kern Lima Show

Underdog to Billion Dollar Entrepreneur! How to Turn Your Dreams Into Destiny with Anastasia Soare (Pt 2)

46 min
Oct 28, 20257 months ago
Listen to Episode
Summary

Anastasia Soare, founder and CEO of Anastasia Beverly Hills, shares her journey from escaping communist Romania as a single mother to building a billion-dollar beauty empire. She discusses her hands-on leadership approach, the importance of discipline and boundaries when working with family, and how she leveraged social media and Instagram early to scale her brand globally.

Insights
  • Setting clear professional boundaries with family members in business is essential—treating them with the same standards as other employees establishes respect and prevents resentment
  • Early adoption of emerging platforms (Instagram in 2012) combined with authentic engagement created exponential growth and global reach that traditional marketing couldn't achieve
  • Purpose and passion for work matters more than financial success; the ability to work on something meaningful with family creates lasting fulfillment and loyalty
  • Longevity in roles builds credibility and real impact; frequent job-hopping signals unreliability to employers and prevents meaningful skill development
  • Perspective shifts on challenges (viewing multiple job opportunities as a blessing rather than hardship) fundamentally changes motivation and resilience
Trends
Family-operated businesses require explicit professional boundaries to succeed long-termEarly social media adoption and authentic community engagement outperforms traditional influencer marketingGenerational wealth and business succession planning benefits from involving next generation early with rotational department exposureFounder-led brands with authentic storytelling and vulnerability resonate more with consumers than polished corporate messagingRetention of long-term employees (25+ years) indicates strong company culture and operational stabilityPersonal brand and founder narrative are critical assets in beauty and consumer goods industriesImmigrant entrepreneur stories and overcoming adversity narratives drive consumer connection and brand loyaltyHands-on leadership at scale requires delegation without losing quality control and brand standards
Topics
Family Business Management and DynamicsFounder Leadership and Hands-On ManagementSocial Media Strategy and Early Platform AdoptionEmployee Retention and Long-Term LoyaltyProfessional Boundaries in Family BusinessesImmigrant Entrepreneurship and Overcoming AdversityPersonal Branding and Founder NarrativeProduct Development and InnovationCustomer Service Excellence and Client ManagementWork-Life Balance and Purpose-Driven WorkInfluencer Relationships and Celebrity ClienteleScaling from Solo Practice to Global BrandResilience and Persistence in BusinessDiscipline and Rule-Setting in OrganizationsGenerational Wealth and Business Succession
Companies
Anastasia Beverly Hills
Founder Anastasia Soare's billion-dollar beauty brand specializing in eyebrow products and services
Instagram
Social media platform that Anastasia and daughter Claudia leveraged in 2012 for global brand expansion
Nordstrom
Retail partner where Anastasia conducted personal appearances and product promotions nationwide
Neiman Marcus
Luxury retailer mentioned as alternative for clients unable to secure immediate salon appointments
People
Anastasia Soare
Founder and CEO of Anastasia Beverly Hills; immigrant entrepreneur from Romania who built billion-dollar beauty empire
Claudia Soare
Daughter of Anastasia; co-leader of Anastasia Beverly Hills; early Instagram strategist and product development innov...
Jamie Kern Lima
Host of The Jamie Kern Lima Show; interviewer conducting conversation with Anastasia Soare about entrepreneurship
Oprah Winfrey
Inspired Anastasia's immigration journey; early client whose eyebrows Anastasia shaped; learning tool via TV show
Jennifer Lopez
Celebrity client of Anastasia Beverly Hills mentioned in founder's roster of high-profile clientele
Kim Kardashian
Celebrity client of Anastasia Beverly Hills mentioned in founder's roster of high-profile clientele
Hailey Bieber
Celebrity client of Anastasia Beverly Hills mentioned in founder's roster of high-profile clientele
Cindy Crawford
Celebrity client of Anastasia Beverly Hills mentioned in founder's roster of high-profile clientele
Nadia Comaneci
Famous Romanian gymnast referenced in movie 'Nadia' with quote about believing girls can fly
Bela Karolyi
Gymnastics coach featured in 'Nadia' movie; quoted in episode about identifying potential and belief
Quotes
"Business is business. I never, ever do anything, not only for anyone. Business is tough. You need to perform. You don't perform. We don't survive."
Anastasia SoareMid-episode
"My biggest regret is that I didn't have more kids. Because at the end of the day, we build this incredible life and incredible business. But I wish I had more kids to put them all to work for me."
Anastasia SoareLate episode
"When I came in this country, you know what was my biggest joy? It was, oh my god, you could have three jobs because I was thinking like, oh maybe I could work at this place and I would work at the pizza place and I would work here. I could get three jobs. That was amazing."
Anastasia SoareMid-episode
"You need to believe in yourself, you need to believe in your dream, you need to believe that it's something there for you, but you need to take action. Don't look for the perfect plan, the business plan. Don't look for the perfect scenario. You know, just start doing and everything will roll."
Anastasia SoareLate episode
"Family, it's everything. Sorry. I'm sorry. I don't want to be too emotional. That's beautiful. You're crying. I'm crying."
Anastasia Soare and Jamie Kern LimaLate episode
Full Transcript
Coming up in this incredible part two episode with Anastasia Swore. Look at you getting emotional. Got your daughter? Yeah. Family, it's everything. Sorry. I'm sorry. I don't want to be too emotional. It's beautiful. You're crying. I'm crying. I'm so inspired by your strength, by your story, by your conviction, by your example, getting on yourself by your just complete embracing of who you fully are, like fully authentic like this is who I hold. The amazing and inspiring Anastasia Swore, founder and CEO of Anastasia Beverly Hills. Anastasia is one of the world's most successful self-made women and is often referred to as the Queen of Eyebrows. And now for the very first time she's sharing her incredible journey and her brand new book, Raising Brows. My story of building a billion dollar beauty empire, which is not only a behind the scenes look at building a global brand from nothing, it's packed with tools on how you can achieve your own big dreams too. As an esthetician and single mother with no connections at the time, Anastasia risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion dollar beauty brand and went from watching Oprah's TV show to learn English, to then shaping Oprah's eyebrows along with building a glittering roster of clients including Jennifer Lopez, Kim Kardashian, Haley Bieber, Cindy Crawford and pretty much all of Hollywood. But beneath the glossy exterior Anastasia's path wasn't easy. From landlords and bank managers laughing at her dreams, she learned to ignore the naysayers and turn her dreams into her destiny anyways. I'm so competitive I love to win. I have to work, I need to know what's going on. Me and my daughter we are hands on with the business. There's a lot of people listening that maybe they have a friend or loved one working with them. When Claudia first started working for you because now, oh my goodness, now your daughter is also an icon in the beauty industry and a trailblazer and a change maker. Do you share in the book a tough love moment when you had to fire her? Oh yeah. Yeah. It was a tough love. Yeah. I was always tough with my daughter and she was showing up late right? Yes. I fire her. Yeah. We have to set rules here. Number one, you are never late again. Number two, I am your boss. I'm not your mother when you walk in and I'm going to be tougher with you than all the employees because I could set an example. From that point forward? That everything shift. Yes. Yeah. When I came in this country, you know what was my biggest joy? It was, oh my god, you could have three jobs because I was thinking like, oh maybe I could work at this place and I would work at the pizza place. I would work here. I could get three jobs. That was amazing. There's so many places where you can't get one job and you're like, yes. I can get three jobs. That's amazing. That's amazing. My biggest regret is that I didn't have more kids. Really? Yes. You should not. You should have more. Because at the end of the day, we build this incredible life and incredible business. But I wish I had more kids to put them all to work for me. To the end of the day, family is everything. You've sort of done it all and you can sit here now and say this is what matters. To me, the most important. Even through this conversation, we're going to borrow your courage. We're going to borrow your strength. You should. Anastasia is such a powerful testament to courage, persistence and believing in yourself when others might not. I am so excited for us all to learn from and be inspired by her grit, talent, passion and wisdom today. And whether today you're listening for yourself or because someone that you love shared this episode with you, I want to welcome you to the Jamie Kernleema Show podcast family. Thank you so much for being here. And if you have two seconds and can do me a favor, hit the subscribe or follow button on the app you're listening or watching on. It truly means so much to me. And you can also get free inspiration right into your inbox from me for free. Just join my newsletter community at Jamie Kernleema.com. This incredible podcast episode today, it's not just for you and me, please share this with every person that you know who might need some inspiration today or perhaps a little boost in their self belief because what you are about to hear can truly impact mine yours and their life too. I am so excited for this conversation. Welcome to Jamie Kernleema Show. Oprah, how have you defied the odds? Her show is unlike any I've ever done. A revelation. When you listen, it feels like a hug, but your brain and your spirit and your heart is like, wow, Melinda French gates. When I look into Jamie's eyes, I feel like I am on some other cosmic level with her. I could see the light around her. She's infused with light. Imagine overcoming self doubt, learning to believe in yourself and trust yourself and know you are enough. Welcome to the Jamie Kernleema Show. Jamie Kernleema is her name. Everybody needs Jamie Kernleema and their wife. Jamie Kernleema. Jamie, you're so inspiring. Jamie Kernleema. I am so excited for part two of this conversation. You can listen to this one by itself or skip back an episode and listen to part one as well. It is so good. Honest Dacia Sware. Welcome to the Jamie Kernleema Show. Thank you so much for having me. And you still work so hard because you do not need to work at all. And you know, and I have people say to me like, because I work a lot right now. I actually work too much right now. But I love it. I love the show. I want to look. I'm so honored to share your story with so many people. So I love it. I'm curious for you because you don't have to do nothing. Right? So why is it right now? You still work so hard. I love it. I love to be to be. I'm so competitive. I love to be in the in in involved. I love to win. I love to create products that might to me. My biggest compliment is when I read a comment and say, Oh, I love your products. I cannot leave without my brow is or my cross stroke, whatever it is. And to me, that is the incredible fuel to my fire. Yeah. Yeah. I love it. I just what else I would do like you're working. No, I don't feel like I'm working. I'm such a blessing. It's such a blessing. This is what I think it's a blessing that I have the passion. I wake up every morning and I am so fire to go in the zoom or whatever I have to work. Yes. I'm so zoomed out sometimes. But I have to work. I need to know what's going on. Me and my daughter, we are hands on with the business. So, you know, I have heard a number of friends and people share that they believe that the greatest of all the forms of success, one of the greatest for them in their life is when their adult children actually want to spend time with them. And you have built your incredible business alongside your incredible daughter, Claudia. Can you talk about that? Well, many times people kind of mentioned that you are so lucky that your daughter wanted to work with you. And I answered them. Well, she didn't want her to work with me, but I didn't give her choice. She, because I was working so many hours, I wanted kind of to spend some time with her. So, when she was in school, she started working at the salon part time to get some extra money for her gas or whatever she wanted to buy herself. And she started working at the front desk, and I could see her. And I think was important for her to see how hard I worked, because I don't think she realized how hard I was working. She will always complain, you are never at my school meetings. You are never at the events that we have at the school. And I used to tell her, like, I can't cancel my clients. I have six months ahead of my schedule that clients will book themselves. So, she started working at the front desk at the beginning. I was a little challenging, but slowly she started getting really good at what she was doing. And after a while, she went to the corporate office, and she started working in every single department, because I wanted her to understand, as you know, creating a company and a beauty business, every department is completely different. Operations are different. Reading a contract and sales person. It's a different department, packaging, marketing. Every department is great and has an important role in building a company. And I wanted her to understand everything. So, she did that, and she loved the making products, the product development. And she stayed there. And in 2012, as I'm sure you read in the book, she came with the advice. I mean, she was the one talking about the Instagram, was a new app. And she said, Mom, we are traveling, because every weekend we used to travel to do personal appearance in Northstrom, around the country. And she said, we work seven days a week, and traveling is not that easy, as you know. Is this app? Instagram? We could post videos or pictures, and maybe we don't need to travel that much to promote our brand. I said, of course, let's try it. And we posted a few pictures, and of course we start reading every single comment. And I remember vividly one comment. We posted a Broadway picture. And one lady said, oh, I wish I could buy this pencil. And I said, send me the address, and I will ship you one. And she said, oh, you can, because I live in a small village in India. And that was the moment when I thought, wow, the reach that this app has, it's unbelievable. I mean, how I will reach in 2012 somebody in India. And that was the beginning of full force, me and Claudia, not only we did everything else in the company, we run the Instagram just us. And you and Claudia and your entire company were so visionary with everything with social media, with influencers. I want to ask you, because I think there's a lot of people listening that maybe they have a friend or loved one working with them. Yes. For me, it was my husband. That was a whole, it is a miracle. We are married. You're a still married. Yes. It's a miracle that we are still in love, because it is hard to run a business or work with someone you love, or care about. For you, I love that you share so much of the behind the scenes in the book. And so when Claudia first started working for you, because now, oh, my goodness, now your daughter is also an icon in the beauty industry and a trailblazer and a change maker. But when you go to the very beginning, when she's working in the front desk, and she's just trying to earn some extra money. Can you talk about, and this is long before everything else, can you talk about how that dynamic was, because you share in the book a tough love moment when you had to fire her. Yeah. It was a tough love. I was always tough with my daughter, I think, because I wanted her to be disciplined. I wanted her, look, I love my daughter, and there's no question about that. But I believe kids need discipline. And she always had to know that I'm the mother, and she's the child, and she needs to follow the rules. Of course, when you are young, you don't, and when you are a teenager, you don't like too many rules, but I give no choice to Claudia. And yeah, we used to fight, we used to, but at the end of the day, she needed to do what she's supposed to. And she was, I think, showing up late, right? Yes. And I fired her, and she fired her. Yeah. And was there a moment where you're sort of hoping like, I hope she comes back, I hope this works out. She, first of all, she was so good at the front desk. Now we have, we need three people at the front desk. And she was so good, she was efficient, she knew how to handle clients. She was excellent. And I wanted her to come back. I couldn't replace her. I couldn't find anyone to replace her. And when she came back to, she got the job at the insurance company, and she came back and she asked to borrow some money because she didn't have enough money to pay her rent. She said, Mom, I didn't know I have to pay so many taxes, and can I borrow some money? No, I'm sorry, I can't. So I wanted her to beg me to get her job back because I couldn't ask her. I want to kind of teach her a lesson. And I went back in the room. And after I shaped, I had another client, I came back, she was still outside. And I said, Claudia, I'm not going to give you the money. The only thing I could do because you are really good at what you do, I could give you the job back. It's like, okay, but we have to set rules here. The moment you walk in, number one, you are never late again. Number two, I am your boss, I'm not your mother when you walk in. And I'm going to be tougher with you than all the employees because I could set an example. And that was the rule. And from that point forward, everything shift. Yes. Yeah. Yeah. Yeah. It was probably the best lesson of her life. Yeah. With that, with that's so good because a lot of people struggle to set boundaries at work or they, or they, you know, if they work with someone that they're related to or that they love or care about or a good friend, it's hard for people to do that and to separate. No, no, for me, you could, no, it could be my daughter, my, it doesn't matter. Business is business. I never, ever do anything, not only for anyone. It's business is tough. You need to perform. You don't perform. We don't survive. Yes. And don't you find I'm curious actually because I think once you start taking off and you start having so much success, success can mask inefficiencies inside. And so were you, you always sort of been on top of all of that to you. Did you ever experience that where you had under performers that you were sort of carrying? Of course, of course. Yeah. And most of the time I like to to re-evaluate the people that work and maybe they cannot perform in certain area, but they are better in another job in the company. And I like to switch that. And I like to use their talent because I like the people that I work with. Yes. And a lot of people have been with you forever. Yes. Yeah. Yeah. Yeah. I have goals that have worked for me for like 25 years. Yeah. Yeah. I love, I love that. It's one feature that I really admire in people. Loyal and yes. I know when I get resumes now to this day where they have a job over. This is it. I tell everyone and for everyone that is listening, please do not jump one year every year to another job. Don't don't jump because anyone that will look at your resume and see. I was for one year at this company and another year at this company and another year at this company. No, you cannot build something anywhere if you if you are not there for a few years. Yeah. So buy the bullet and stay there. Yeah. Build something. Yeah. We won't even entertain a resume at all. And it's interesting even we work with a lot of agencies recruiting agencies. Yes. They'll send us so many, you know, resumes where it's one year, one year, one year, even though we tell them, no, no, no, no, we won't even look at it. Yeah. And but it is wild how common that is now in this. And all I see when I see that is, oh, you're going to jump ship here any year. We're going to pour into you and pay you because you invest you invest. Yes. Yes. And what what people need to understand is that you invest the company invest a lot in training you to learn to see. And then when you move and you go to somebody else and you say, oh, I grew the company or this, whatever. You know, in one year, you couldn't do that. Yes. So people that are going to interview you, they are smart people. And if you want to really be believable, you need to stay few years in a job. Yeah. I think it's like the most important. The most important build something, build a great resume if you are young. Yeah. Yeah. When when you think about Claudia, and you think about your journey of everything you built from the days when you're the sole breadwinner. Yes. All the way through to us sitting here right now. Do you have any, would you change anything in terms of how much you worked? Because I think about this in my own life and I get this question all the time. Like, should I do, you know, I want to launch this thing, but oh my gosh, I'm working so much. I'm missing out on my life and missing out on friends and my kids say I'm never home. And would you, do you have, would you change anything? Meaning do you have any regrets about how much you worked to get to where you are right now? I've never regret what my past. I don't like to look that much in my past. Because I think everything I've done got me where I am today. And I'm so happy and I'm so grateful. And I love that I was able to work that hard. You know, when I came in this country, you know, what was my biggest joy? We need to pause for a super brief break. And while we do take a moment to share this episode with every single person that you know who this could inspire because this conversation can truly be the words and inspiration they need to hear today to keep going. To remember that they matter and to feel less alone and more enough, more connected, more inspired and more worthy. In life, you don't sort the level of your hopes and dreams. You stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy, how to believe you are enough and transform your life for you. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and simple steps that bring life-changing results, like how to get unstuck from the things holding you back. Build unshakable self-love. Unlearn the lies that lead to self-doubt and embrace the truths that wake up worthiness. Overcome limiting beliefs and imposter syndrome. Achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you are born to be? Imagine a life with zero self-doubt and unshakable self-worth. Get your copy of Worthy plus some amazing thank you bonus gifts for you at Worthybook.com or the link in the show notes below. Imagine what you do if you fully believed in you. It's time to find out with Worthy. Who you spend time around is so important as energy is contagious and so is self-belief. And I love to hang out with you even more especially if you can use an extra dose of inspiration, which is exactly why I've created my free weekly newsletter that's also a love letter to you. To you, deliver straight to your inbox each and every Tuesday morning from me. If you haven't signed up to make sure that you get it each week, just go to jameycurnleema.com to make sure you're on the list and you'll get your one-on-one with Jamie Weekly Newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy and love hitting your inbox, I'm your girl. Subscribe at jameycurnleema.com or in the link in the show notes. Do you struggle with negative self-talk? Living with a constant mental narrative that you're not good enough is exhausting. I know because I spent most of my life in that habit. The words you say to yourself about yourself are so powerful and when you learn to take control over your self-talk, it's life-changing. I wanted to give you a free resource that I created for you if this is something that could benefit your life. It's called Five Ways to Overcome Negative Self-Talk and Build Self Love. It's a free how-to guide to overcome that negative self-talk to build confidence and develop unshakable self-love so that you can dream big and keep going in the pursuit of your goals. Don't let self-sabotaging thoughts hinder your progress any longer. It's time to rewrite the script of your life when filled with self-love, resilience and unwavering belief. If you're ready to take charge of your narrative, build unwavering confidence and empower yourself to persevere on the path to your dreams, you can grab your free guide to stop overthinking and learn to trust yourself. At jameykernlima.com slash resources or click the link in the show notes below. And now more of this incredible conversation together. Do you know when I came in this country, do you know what was my biggest joy? It was, oh my god, you could have three jobs because I was thinking like, oh maybe I could work at this place and I would work at the pizza place and I would work here. I could get three jobs. That was amazing. So it was a joyful thing for me. And being able to work and to achieve whatever you want and being happy with what you do, I think it's, and having a purpose is probably the best thing I have ever done in my life. Forget about the success and of course I enjoy every minute. But having a purpose to me is the best thing. Not only that I was able myself to have that purpose, but I was able to bring my daughter to have a purpose. To me, that's my biggest achievement. It's so beautiful. Like the meaning we attach to things or the story we tell ourselves about things can just change our entire life. There's people that don't realize that there's so many places where you can't get one job and you're like, yes, I can get three jobs. That's amazing. That's amazing. And I just think hearing that is so powerful because we all have the power to shift our perspective on stuff when you think of your daughter, Claudia, what are your hopes for her in this life? She will have children. She always, when I ask her about Claudia, I mean, I think you need to have a baby. It's like, mom, we can, we need to launch this little product. We are too busy. No, you are never too busy. You should have a baby. My biggest regret is that I didn't have more kids. Yes, you should not. You should have more. Because at the end of the day, we build this incredible life and incredible business. But I wish I had more kids to put them all to work for me. No, but I think it's so amazing because at the end of the day, family is everything. And having children is amazing. It's a gift that nothing could give you more joy. I don't think I've ever met anyone that says, I wish I had fewer kids, right? It's always, I'm going to recall this last two minutes. I'm going to replay for my husband over and over because I've been telling him, he's known I always want seven. He's like, I think we're good with three. And I'm like, no one ever regret what we just, I mean, we just welcomed our third into the world. Thank you. But I, you know, you know, as you said, how hard it is. But I think the same thing. I think like you should have more. Yeah, yeah. 50 years from now, when someone asks Claudia, tell me about your mother. What do you hope she says? I think my daughter is, she would say my mom worked very hard, but she loved what she did. Yeah. And what will she say about who you are to her? Oh, we are everything to each other. Yeah. You and I have so much in common. We have been through so many similar things. Look at you getting emotional. About your daughter. Yeah. Yeah. What are you feeling? Well, I feel like I run the marathon. And we work a lot. But thank God we love what we do. Yeah. What can I say? My mother is 92. She's, I mean, she had a great life, but she's, you know, 92. Yeah. And the three of us, I think we had this incredible connection. The three generations. A incredible connection. Supporting each other. And it was not dream big enough for us. And helping and supporting each other. When I left Romania, everybody thought, are you crazy to leave? You don't know anyone there. mother said, no, go, go, go. And I will come when I will be able to come, I will come. Yeah. Like I said, family, it's everything. Sorry. I'm sorry. I don't want to be too emotional. That's beautiful. You're crying. I'm crying. I just, I want to say it. I'm so, I'm so inspired by your strength, by your story, by your conviction, by your example of betting on yourself, by your just complete embracing of who you fully are. Like fully authentic like this is who I have. You know what I mean? And by you sharing the things that you learn the hard way, by you inviting us into your story and raising brows, your new book about just like your journey, your journey and also hearing now the things that you value. You know, because you've sort of experienced so many things, good and bad, but so many things people can only dream about. And you've sort of just, you've been inside rooms that people can only imagine. I haven't even, if I, if I read your actual bio, we would, I would still be reading it in an hour because of how much you've done, how many of the most incredible, iconic women from all over the world that are not just your clients, but your dear friends and, and love you. I mean, you've just done so many things and what I love is you've, you've sort of done it all and you can sit here now and say, this is what matters. To me, the most important. Yeah. Yeah. The most important, my family, my mother, my daughter, my friends, people that I work with. Very simple. I like simple life. Mm-hmm. I'm still excited that I could work. Mm-hmm. Yeah. And love what I do. And I love that I think people are going, including myself. I think, I think even through this conversation, we're going to borrow your courage. We're going to borrow your strength. You should. I literally felt myself in my body being in your spot where you're like, I don't care. If no one will value this car, I'm prioritizing this and I'm going to park this far away. So my daughter's not, you know, all the things, but like, you're, you do not care about what other people think. And I just think that all of us need to borrow that courage because so many of our, of us for so many reasons, we, we shrink or we play it small or, or we, we don't go for it, or we doubt ourselves out of it, or we can form. And it's another form of when you do not care or when you show the other person that they're, they're negative thoughts, doesn't affect you, then they will not do it anymore. Mm-hmm. You know what I mean? Yes. I mean, I mean, I, I used to, I remember Claudia was at the front desk and, and she used to say, Mom, I don't know, this client, that the clients are coming here. I don't have a spot for them and they scream at me and, and they are rude to me because they want an appointment right now and I, I cannot fit them in. And I used to say, Claudia, this is how you want to handle this. Build this imaginary glass wall between you and the clients. You always have to be polite to the clients because they are everything to us. They are completely polite and, and if they don't understand that we don't have time, I believe we are completely booked, you always have to be nice and say, let me see what I could do for you. Just give me a few minutes and check, maybe she could come tomorrow or maybe she could go and shop at Nimen Markus and come a little bit later or get their cell number and if they will be able to, you could call them and they could come immediately if a client will not show up for their appointment. And the way to show greatness and goodness and I will promise you, you will be completely different. This is how she did it and she completely changed her aura and the relationship between her and the customers. Always you have to have that imaginary wall. I met that so good and I bet you teaching her that because I know she was such an innovator and visionary early with social media and with influencer strategy. It's interesting that now in days, 2025, 2026, I think that any entrepreneur has to be on social media, has to be. Now it's just part of it but a lot of people don't know how to handle it when you get people that come at you or say negative things. So I bet you for her, you teaching her that invisible wall and still show greatness but don't let that negativity penetrate you. Have you ever, has she ever, or you ever had tough times being so big on social media and in the influencer world when that might happen? Have you always been able, both of you to keep that invisible wall where you don't let it jam your leg or empathize? Point tried. Yes. I mean, there were moments probably there were not the nicest, but you know, you can't make everybody happy. Yeah. And again, we have the best intention. We are here to do the best. We are trying our best. And if you don't like it, I understand. Yeah. I'm sorry, I cannot make you happy. Yeah. I try. Those are the most beautiful words because I think people will take those words to a listening right now and be like, okay, am I trying my best? Are my intentions good? Then you know what? If I'm not for you, I'm not for you. I'm not for you. I'm just kind of like, yes. That's so beautiful. You know, you and I have so many different experiences and then also so many similarities in our journey and I just, you know, I think that what I'm realizing more and more as I meet more and more and more and more women and entrepreneurs and men is that a lot of us go through similar things, but a lot of people think they're alone in their rejections or their nose or their hardship. And it's one of the most beautiful, powerful reasons why I'm so happy you wrote this book, amazing brows because people are going to connect through your story and one of the many things we have in common is both of us have had our lives completely changed by Oprah. You say that early on when you would watch her show right you'd immigrated to this country. You were learning English watching her show and you say if she could find her way so can I and what I love so much about your book is there are going to be so many people that pick up raising brows and they're gonna go wow. Okay, if Anastasia can figure this out, I can figure my thing out. If she can do this, I can figure out how to do this. And so I just wanna ask you for the person listening who is going, oh wait, okay, maybe this book, raising brows and massage your story is for me. What would you say to them that they're gonna, that they're gonna get out of this book when they get at home? I believe that they should get that power where they would think that the days they would feel like I can do this anymore, they want to give up. If Anastasia was able to do it, I could do it too. I mean, everyone else has much more than what I had when I came. Yeah, so I didn't speak the language, I didn't know anyone, I didn't have money, I just would, I mean, no, no, you know, every single box was with no, no, no. And I still didn't give up. I started and I did it. And if I was able to do it, everybody else would be able to do it. Just they need to believe in themselves, that's it. I think that's the key. You need to believe in yourself, you need to believe in your dream, you need to believe that it's something there for you, but you need to take action. Don't look for the perfect plan, the business plan. Don't look for the perfect scenario. You know, just start doing and everything will roll, I think. Didn't you notice, at least I noticed, that when I start working and doing the eyebrows, everything happened. I never thought when I start doing eyebrows, that I'm going to build a cosmetic company, but it roll, once you take the action and you start doing things, will happen at the end of the day. You know what I'm thinking about as well, that I just want to say is I personally, I feel stronger right now, just from having this conversation with you. I do, like I literally feel stronger and that was me who's so excited for everyone who's listening to this or part of this. And you know, I know you know Nadia Kominic, famous Romanian gymnast. And there's a movie, the movie called Nadia, which is based on her life. And there is a quote in that movie that I love so much, I put it in my book. I just, I love the quote, but the quote reminds me of you. And it's when Bella Carole, the coach, I know. You know, Bella, was looking for gymnasts and in the movie he is on, he's going to a school, looking for potential gymnasts and he's in the school yard and then in the classroom. And he goes up to Nadia, who he meets for the first time. And he says, do you believe that little girls can fly? And I just remember, and she like nodded. And I just remember the first time I ever saw that. And I'm like, I believe girls can fly. Like I, like what that meant to me. And when I think of you, I think of both of our stories. Actually, I think of that quote, like I just see you and I just, I want to say that it is an honor to you. Watch you fly and to watch you help so many other women, spread their wings and fly to new heights. And I'm just grateful to know you. Thank you so much, Jamie. And I really, really believe that every single person that is listening could fly and could do whatever they want to do, they, whatever they put their mind into, just they need to believe that they could do that. Yeah. Because I believe it. Yes. They should believe in themselves. Yeah. And one of the tools to do that is to get your hands on Anastasia's brand new book, Raising Browse. My story of building a billion dollar beauty empire. It is out now. You can get it everywhere. Books are sold. And I am so excited for you to get it in your hands. When you get it, tag me. Share your favorite stories. tag Anastasia and share your favorite takeaways and how you apply them to your life. I just am so inspired by you, by your story and, and super honored to know you. And thank you so much for being with all of us today. Thank you. Thank you for inspiring me and everybody that is listening. Thank you so much, Jamie. Remember this episode. It's not just for you and me. Please share this with every single person that you know because it can impact and change their life to you. And if you love today's episode, please click the follow or subscribe button for the show on the app that you're listening to it on or washing it on. And if it added value to your life, if you could please give it a five star rating review, I would be so grateful. And again, share it with everyone you believe in. Maybe it's another person in your life who could benefit from it, who's building something of their own or facing a season, a setback or just needs a boost of inspiration. And please post the episode and share it with others online or in your community who just might need the words and tools and lessons in this episode today. You never know whose life your meant to change today by sharing this episode. Thank you so much for joining me today. Before you go, I wanna share some words with you that couldn't be more true. You right now, exactly as you are, are enough and fully worthy. You're worthy of your greatest hopes, your wildest dreams and all the unconditional love in the world. And it's an honor to welcome you to each and every episode of the Jamie Kermlee show. Here, I hope you'll come as you are and heal where you need, blossom what you choose, journey toward your calling and stay as long as you'd like because you belong here. You are worthy, you are loved, you are love. And I love you. And I cannot wait to join you on the next episode of the Jamie Kermlee show. In life, you don't sort the level of your hopes and dreams. You stay stuck at the level of your self-worth. When you build your self-worth, you change your entire life. And that's exactly why I wrote my new book, Worthy, how to believe you are enough and transform your life for you. If you have some self-doubt to destroy and a destiny to fulfill, Worthy is for you. In Worthy, you'll learn proven tools and it's simple steps that bring life-changing results like how to get unstuck from the things holding you back. Build unshakable self-love. Unlearn the lies that lead to self-doubt and embrace the truths that wake up worthiness. Overcome limiting beliefs and imposter syndrome. Achieve your hopes and dreams by believing you are worthy of them and so much more. Are you ready to unleash your greatness and step into the person you are born to be? Imagine a life with zero self-doubt and unshakable self-worth. Get your copy of Worthy plus some amazing thank you bonus gifts for you at Worthybook.com or the link in the show notes below. Imagine what you do if you fully believed in you. It's time to find out with Worthy. Who you spend time around is so important as energy is contagious and so is self-belief and I love to hang out with you even more, especially if you can use an extra dose of inspiration which is exactly why I've created my free weekly newsletter that's also a love letter to you, delivered straight to your inbox from me. If you haven't signed up to make sure that you get it each week, just go to jameycurnleema.com to make sure you're on the list and you'll get your one-on-one with Jamie Weekly newsletter and get ready to believe in you. If you're tired of hearing the bad news every single day and need some inspiration, some tips, tools, joy, and love hitting your inbox, I'm your girl. Subscribe at jameycurnleema.com or in the link in the show notes. And please note, I'm not a licensed therapist and this podcast is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional.