Don't Get Replaced by AI

You're listening to the Vault Unlocked, where the real secrets of success are revealed. Every episode, one founder, one confession, one strategy that created income, scale, and unstoppable growth. The code is cracked, the vault is open. Here we are. How we doing, Jeff? Good, how are you? Good to see you. Good to see you today. Good to see you too. I'm excited because I know what you do is where we are right now in the world. People are scared, people are excited, there's so much happening. So Jeff, tell us a little bit. What it is you do, where you're working, all of that. So we're in the fun world of artificial intelligence, the buzzword that's out there, everybody wants it, nobody knows where to go. So we work with businesses to help them integrate AI within their organization with their business to help them drive profit. We believe both businesses have both demand and fulfillment and AI can help uplift the team that you already have. So it's like we join businesses, work with them, partner with them, call us your chief AI officers to be able to integrate AI to generate profit within the whole organization. Yeah, I love it. Let's talk before we jump into the pitch and who you are, really who you focus on. I think it merits for the talk about AI. As an expert, I'd love to know what are you seeing, where we're at today, where is this thing going, how fast are we moving here when it comes to AI? Yeah, I mean it's really funny because it's super important for all of our businesses, but it's one of those things we joke about, it's one of the biggest decisions you're going to make for you and your decision and you have to be extremely patient with it because the foundation of the next phase of your business is make or break, really. Because if you get it wrong, you could be so far behind in the AI terms. AI moves extremely fast, it really does. We believe there is a lot longer than what people think when it comes to just like fully automating a whole bunch of processes and replacing people in your team. As like even for us, we haven't really seen it. Where the AI world and where we're seeing is most people don't really know what to do, how to do it. So there's a lot of the disconnect in there as well. There's a lot of stuff that we see where people don't actually know what the difference between like an AI automation is and what AI actually is. And automation is just a functionality that you use to be able to use AI. So there's a lot of these overwhelming disconnects on what the market actually is teaching, showing and doing to like what business owners are actually adopting. Yeah, and I think it merits to deep dive in some of this because I think it's very important. I was very excited for this because I know again, AI is like, as we talk about the hot topic and I can tell you right now, not being the expert of AI, it's not a trend. This is this is happening, whether we like it or not. I mean, we know it's been around for a long time, but at the speed it's been moving, it's pretty crazy. I was just reading a stat still that like in America specifically, like there's still only about like 20 percent of the people are using like Jack GPT and Gemini. And there's still people that are not even using tools like that. Yeah, I mean, I don't know what the stat is off the top of my head, but it is significantly low. And we do it. I mean, as you know, as we do a lot of speaking engagements, we do a lot of workshops and stuff like that. And people just start to adopt Jack GPT. And I think I don't know if it's it's hard to say because even like with the clients that we work with, they could be the exact same business on paper, but it's more of a mindset that becomes the avatar. You're asking like, who we work with and stuff like that. So it's really confusing for even us sometimes and other businesses on how to how to work with them. But in terms of like adopting tools, adopting Jack GPT, the big thing that we've noticed is you've got to start with your foundation because it doesn't matter the tools or technologies that are on the market. It's like our businesses ran pre AI and now there's AI and everybody just believes their business is going to run different. So if you start back to like your roots on like why you started, why people pay you for your services or your expertise and start training AI on that stuff. As the technologies progress, it's only going to uplift your business. And that's where we try and get people to focus on. So how do you train? You said train the models, right? Like, I mean, I mean, what does that even mean? I think, you know, I'm just saying, some of us listen, they're like, we've already lost them with the terminology AI models and automation. Like, can we understand what AI is, what GPT is and how that's really not AI? And, and then what, you know, a GPT, you know, agent might be and then what it is you guys are actually doing. Cause I know what you're doing is very different than just connecting a business into a cookie cutter GPT platform and then putting some colors on it and saying, here you go. Yeah. So I mean, to give some examples, so it was like, let's say like a chat bot, like a customer service chat bot, these things have been around for a long time. There was AI functionalities to it where like it will respond with your business information and be able to communicate with the people. It's like, even before that, there was what they called like, if this then that. So yeah. Yeah. And like, that's what I was doing, like that, that business that at this, my software company that, um, yes, Facebook incident, um, we were doing if this and that. So like conditional training to an extent. So it's like, that's an automation to us. And yes, there's AI functionalities to it in terms of like, it can communicate on your business, it knows the information, it can, it can do that. But where AI becomes extremely powerful is when you start analyzing those conversations and start doing, uh, doing the next step with the actual information that's in it. So to give you an example, it's like, as customer service is coming in, it's like, you're getting a whole bunch of information. FAQs, how does this work? All this fun stuff. If you can take that, analyze it and turn it into marketing content and allow it to kind of predict the next thing. That's when you really start leveraging the data that's already living within, within your business. And that's where people are missing. Yeah. Okay. And, uh, so you, and you mentioned foundation stuff. And I'm thinking that's what you meant by foundation is first we got to train the AI. Yeah. And this AI, let's call it artificial intelligence. Where are we training this? Where is the information going? How's the information's getting there? Where it's stored? How does it connect into my business? Like, give me a little bit of what that means. So we, we have a framework, we call it the top framework where it's like train AI on your team, your organization and your purpose. So it's like your mission, your vision, your product, your service, like the stuff that you know, as like a CEO, as like leadership team, the most important stuff, like your basic SOPs, like these sorts of things. It's like, that is what we call the top framework, your team, your organization, your purpose, those things. It's like, you can upload these documents to the chat. You be teased. You can use these tools that are out there. And then you can start doing your day to day tasks, writing website copy, writing emails, doing these things, but it knows about your business. So it's like, the more it knows about your business, the more it can help you actually uplift it, just like hiring somebody to your organization. If you hire somebody and you don't give them the right information, they're not going to be able to do their job right. So why should AI do the same thing? And this is a big misconception in the AI world is it can't read your mind. It's good, but it's not that good. And if it doesn't have the information and you don't communicate to it properly, we kind of look at it as like, it's hiring an intern at best when you first start working with AI. So it's like, if you look at an intern, how much you have to communicate with them, how much information you need to provide it, but the difference between an intern, human and AI, if you give it the right information, it will learn much faster and then it will start doing more things. Yeah, I got that. So what I'm hearing though, the one of the underlying keys to AI, I guess what you're doing is, is it comes down to the information that you give it. If you give it like shit in, shit out, sorry for the swearing guys, but like, if you give it shit information in, it's going to give shit information out. So it's now really making sure I'm going to assume that the business that you're working with, they have to have their SOPs, they have to have a clear understanding of who they are, where they want to go, what's working, all of that processes so that when you feed the machine with AI, it knows exactly what you're doing and where it's going. And is that what I'm hearing? Yeah, like, I mean, as simple as like your mission and vision, like, what is your vision for the business in the next three to six months? Like, if it knows that, it can help push towards that. Something as simple as like, does your company have like definitions that you use? Like, instead of customer terminology, instead of customers, do you use the word client? Like the simplest things that we just take for granted for AI can't read that information. So terminology is important. Like the back to the real root foundational stuff. And I mean, you don't have to go and do it all at once. But in time, those are the, that's the sort of thing that you're going to train your own AI system. And it's not, you're not training a model, you're just teaching it about your business. It's like the more information that you give that, the smarter it gets, the faster it gets. So it's like, we can see it's like 30, 45, 60, 90 days before you really start seeing it. And the problem is businesses are coming in. And yes, there's some aspects where you can plug it in and it works right away. But you need to work with it. You can't, it just doesn't work that way. If, if AI worked that way, everybody would, would. Everybody would be doing it. Exactly. So it's a little more sophisticated than people think, but the long-term gain is just, it's unprecedented right now. So what I'm hearing so far from you is what your business, what you guys do is you guys work with business owners who know they know one thing for sure is they need AI or they know that AI is the thing of the future. And if I don't get in on it today, I'm going to be a thing of the past. Correct. Is that what I'm hearing? Okay. So we, we, we say it's like, um, we teach businesses how to become AI first. So you don't get replaced by a business that is AI first. Yeah, I love it. Okay. So teaching. So if I'm a, if I'm a business owner and I don't know anything about AI and I'm scared, but I do know one thing about AI is like, I need to somehow implement it into my business. Correct. I can reach out to you guys. You guys are going to show me and tell me everything I need to do to make that happen. Is that correct? Yeah. So we don't, we don't consider ourselves an agency. Like we do done for you work, but because like we're training on your systems at the end of our working period, sure, we can still be there and be your advisors and stuff like that. But it's like, once your business is set up and your team knows how to use it, it will grow with you. And that's because your team and your business information. The information is the asset. It's just being able to unlock that with the technologies that are out there. And we just, we set it up in a way. So it's like, you can run with it and your business can continue to grow. So you set up, that's what I wanted. So your company will set up the AI based off of my business so that it's there to help me run into the future with it. And you guys are doing the scary part, which as a business owner, I don't know what I'm doing. I have no idea how this works. You're going to educate me. You're going to lead me. You're going to ensure that I'm doing this properly so that I can set my future proof, my new AI business, basically into the future. Correct. There's the three problems that we talk about when we're speaking to the clients is like, does AI know about your business? And that's like training it on that top framework they're saying is like, what tools and technologies do I use? Nobody knows because they're releasing new ones every single day. And it's like, once you do that, is like, how does my team adopt them? Because there's a lot of friction with teams and a team adoption because it, you're breaking habits and it's becomes the, becomes a little scary because everybody thinks it's going to replace their job. It's like, we don't come in. It's like, we're here to raise the floor, not the ceiling. That's what we say. And hands your team, not replace them because that's where AI is. Yeah. And I believe that where I'm hearing all these people saying, oh, AI, I fired 200 of my employees, you know, using AI. I'm calling bullshit on that. You fired maybe a couple of employees who should have been firing the first place AI or no AI included. Now you've entered AI and like, and what I look at it is like we buy AI, you know, chat, you P for every one of my employees, you know, it's mandatory. You use it. You're not using AI. You not really should be on my team. Not because I want you to depend on AI, not because I want you to stop thinking. I want you to start becoming more efficient, more effective and getting more work done. Yeah. It's, it's, there's, there's an aspect and we see it all the time is like when it finally hits that right brain aspect from left brain to right brain, it's like you, when people really truly see the unlock for the, for themselves, because there's different levels to it. Like somebody could just like ask it a question, spit on an answer on chat to BT and it's like a breath of fresh air or those really complex people where like a whole workflow and automation and systems and predictive and all this stuff come in and then that's our unlock. So there's different levels to it. But it's like, it's just, we've figured out a way to unlock that right brain for each person so they can feel their own effectiveness changing because it will progressively get easier and easier and easier as time goes. So we know what the product is. The product right now is what I'm hearing, right? Is you help business owners get AI built into their business, future proof of their business for the way we're going. That's number one. Who you're working with, all business owners, certain types of business owners, online, offline. What type of business owners are we talking about here? Founders, enterprise, small business, small, medium, small, medium, small, medium size business, small, medium size businesses, online, offline, traditional, preferably online. Okay. We have worked with like offline. Yeah. But we're getting here. So your idea of client is you are a founder, you have an online business. What revenue are they at? Like small business. Two to 25 million. Two, okay. So your business going between two to 25 million and you know that AI is the thing of the future and you want to automate your business. You don't know what you're doing. You're overwhelmed from all the information, which is a lot of information out there and you're basically, you're getting like almost scared meets paralyzed in what to do. Yeah. And we call you guys. Who are you guys again? What's your business? You know, everyone told us, what's the business name? Um, our business name, we actually just went to a rebrand moment 37. So moment, you call it moment 37 and they're going to take your, your business from no AI to fully integration of AI and help you and your team become better. I love what the con. I love what you said. We're not, we're not here to raise the ceiling. We're here to raise the floor enhancement of your people. So if you're someone when I'm here and if you're a business owner right now and you're thinking, I hate AI because I want, I don't want to replace the humans. You know what I mean? These people have feelings and homes and people they need to feed. You're not that type of person. You guys are like, no, actually let's enhance them. Let's give them an opportunity to keep their jobs before AI actually really takes over. Yeah. I say that. How far are we away from AI really taking over a lot of our jobs here? Again, we think it's a further way than what people think because there's also aspects of like businesses who don't necessarily want to grow and they want to stay stagnant. I mean, like you, your need quality assurance on these things you really do. It's like, you're not going to have necessarily AI take payment processing and like handle refunds and stuff like that. Cause if one person knows how to hack the prompt, it's like you could refund every customer. So there's a lot of quality assurance that comes in there. It's just like, does AI do 10% 20% 60% 90% 95% but we still believe there should be some sort of quality assurance aspect. And that's why it's like when we're going through the pro process of onboarding a client, it's like, what are your goals? Cause like we believe in like 12 months time, we can help unlock 20 to 40%. So if you're not willing to like grow with that as well, it was like, maybe you're not a good fit for us either. Cause there's some business that just don't want to grow. They just, they're happy where they are. Yeah. They're, they're, they're stagnant and they're good because they got five years on there, on the, you know, in their vision and they're going to sell or end it and that's all good. I get that. You don't need to speak with those. So these are businesses that want to be, you know, into the future. Um, what are some of the objections? So if you're on a phone call with these, with some of these business owners or, or if there was a business owner listening to this right now and they're still sitting there going, I don't know if this is for me. All I know is I need AI. Like what would you say to them? What are some objections that you commonly hear? One objection is, uh, oh, I could just do this myself. That's always a good one. Okay. We, and I think it just comes like, because the markets make it seem like it's so easy as like you, you can just go to chat, GBT and like, you can set up your whole organization and it's like setting up all these technologies. Like there's a lot of stuff in behind the scenes that people just don't see. That's, that's a huge objection. Typically with that one is like, you just go let them do it. And then they find out relatively quickly. They don't want to become a dev shop. And okay. Well, let's, let's, let's talk about that. So you're, you're on the call or you're, you know, in person and you're getting that objection because this is what the pitch means all about here. Right. And I don't believe in let them go do it and let them fail and then come back. What, what is that? That's not sales. Come on, man. Uh-huh. How do we handle the, Hey, I can just do it myself. What are ways that we can operate where they go, wait a minute, I could, but I know I won't. Yeah. I mean, the part of the objection handling is just having them see, because everybody deals with the hallucination factor. It's like, you've done it. We've all done it. It's like, you start talking to AI and all of a sudden it starts to hallucinate. And that's part of the issue. It's like, if anybody could do it, you would. So let's talk about that. Cause I can tell you people probably listen, don't even understand what you just said there. I get it, but I want to make sure everyone understands the conversation. So, and this is a big one right now. This is one of my biggest challenges. I think I messaged you earlier and was like, dude, this is killing me here. Is the hallucination of AI. So how would you describe that? Uh, you know, in layman's terms, so, uh, we use, when we do our speaking gauges, actually get a whole bunch of grown adults to play broken telephone. Yeah. And it's, it's very similar. So it's like, or aspect is like, okay, when we first started this podcast is like, what was the first two sentences that you told me? So as the information continues to fill up, it's like the beginning, you start to forget. Yeah. It starts to forget what it's exactly what it's, what it's, what the, the information actually was, it's there, but how to access it is a different thing. And then the aspect of broken telephone is like, as it has to jump from platform to platform to technology, to technology, to person to person, it's like you lose information. So it's like, if you've got too much information in one bucket, as well as then you have to push all that information from spot to spot, you can see these, the information starting to get lost. And that's where hallucination starts to come in. And you guys know how to prevent that? Like that's what you do. How does that, how do you guys do that? I mean, that's where our, that's where our technologies and our skillset come in. Like there's technologies on the market that you're able to connect these things. And it's just optimizing your data. And it's like, there's retrieval process. It's like reg is, is the terminology that goes, that goes in there. And like there's more technology that comes into it, but basically in layman's terms, it's like chunking processes. So again, like slightly out of my pay grade in terms of the tech side, but it's like, it takes the information and it chunks it. And then it looks, then it's not like looking it up. It's like going in, retrieving it, analyzing the information and then pulling it back in. So there's, there's ways where you have to set up your databases properly. It's like, there's ways that you have to structure it properly. And there's ways that you have to continue to optimize it and optimize into prompting. And then the aspect of when you're building an agent or even talking to AI. Talking to it properly. So we had a training with one of our clients and they were talking to the AI, trying to have it to get the information within, um, that was on the web. Get me this information so I can do this. But it was as easy as instead of saying, get me, generate me, because they wanted it to generate the information. So it's like that little terminology made it work. So actually wasn't the information. It was how they were speaking to it, which is a huge part of the process. I love it. Cause I'm just thinking, we started this with the objection I get is, oh, I can just do this on my own. And you just said to me, that's what business owners think they can do is understand what you just said, implement it properly on their own. I don't think that's the case. Is it? Oh, well, we know that's not the case. So the, the objection is I can do this on their own. I think comes more of like, I'm afraid that it might actually work or I'm afraid that it doesn't work or something. Cause to do it on my own, uh, you know, simple rough, but I would say is if you can do it on your own, like, why haven't you so far? Yeah, which you're, you're a hundred percent right. And to do it on their own, to the other aspect of not even on the hallucination is like everybody wants this billion dollar exit. Everybody believes they're going to have this hundred million dollar exit, especially if they get into AI. As I mean, AI is built on your, your information, your people, your information, your processes. It's in the odds of, as you know, like selling a business is very, very slim. Yes, you do have a little bit of, um, if your business is good and you set it up properly, the odds of you selling it with AI is a little bit, a little bit different, but it's very competitive still. So your business is over somebody else's. Yeah, no, absolutely. I, we, we know businesses that integrate AI are, are more sellable today than ones that aren't, but it goes back to you. Just set it again. You said it twice now. It goes back to right at the beginning. Information in information out. So I want to understand, do you work with the business owners and make sure that the information that they're going to input is the proper information and they're not just putting shit in and shit out. Like, are they getting that type of service from you? Yeah. Cause it's like curated data. So there's a lot of businesses that do, and like, this is why we fall into that two to 25 million. Cause when you get into enterprise, you get into like large amounts of data. It's possible. Yeah. The big data stacks and all that's, all that stuff. But it's like, we don't go into like, into your Google drive or into your notion or into your air table and just like. Dump everything into this AI system. Because just like, just like humans, you can, like some of the information you just don't need. So you can actually, the thing is with AI, you can train it to be stupid. Yeah. Yeah, I love it. Yeah. You can train it to be stupid. So like data dumping everything in isn't always a, as a good option. If you don't know how to do it. So it's like, we collect the relevant information. And then when you have your functionality, like your AI automations, plugging into it, then it starts learning the new stuff that's relevant. I got it. Your business. So it needs the foundation and then it needs the new stuff and let it train with you. So in, in a, in a nutshell, what, like, what's the, uh, how do you present this offer? Because I'm hearing, I'm hearing a lot of different things and I'm seeing a lot of work right now. Like what you just said to me there, I was like, ooh, this is a lot of work for me. You know, being transparent. You're like, I'll have to go through my Google drive and figure out what I want. I don't want all of that. So what's the offer where people like, say, this is a no brainer. How do you position that? So I mean, we, we actually go through and we help businesses, um, like we work with the leadership team before we even get started, because we need them to understand what's about to happen to their business before even getting started. So we do, um, a training with the, with the leadership team to have them understand what's possible, what's not, because that's another thing as well. What's not possible. And then the tools and technologies that you can use with your, with your business information for you to essentially move forward with AI. So it's essentially, we don't like to call a roadmap, but it's essentially a roadmap. It's a plan of plan of action that you and your team can move forward with. The presentations there is like, Hey, yeah, you can do this on your own, but we're going to do it faster, better, cheaper when you work with us. So it's like, but we need businesses to understand what's about to happen next. Because over the last year and a half, the biggest thing is I explained to you, K-Von, then you have to go and tell your leadership team. What I told you is like, we're learning how to communicate it on the daily basis. What's the odds of you being able to communicate to your, your team as well. So things are lost in transaction. They really are the hallucination factor. Same. Yeah, it happens in real life. It happens in real life. So you're, I want, you're up, you're in the elevator and someone says, what does it? You do give me, I want the elevator pitch because it's still complicated. I want, what's your cleanest elevator pitch here? I mean, we help businesses integrate AI into their organization to increase 20 to 40% profit. There we go. That's it. So if you're a business owner, you know right now that your business needs AI, you know the future is AI, but you have no idea where you want to go, what to do. You not even know how to use GPT properly, but you know your business needs it. They're going to reach out to you and you're going to help them integrate AI in their business so that they can increase their profits by how much did you say? 20 to 40% 20 to 40% in revenue as a result of working with you. So if someone wants to work with you, where are they finding you? Moment 37.ai moment 37.ai. We will also be posting that in the show notes for anyone that's interested. As we come to a conclusion here, Jeff, tell me a little bit more, like if you had one last thing to say about AI and where we're headed, what would you say? Be patient as hard as it is. It's like be patient. Step back. The big thing I've mentioned it again is like our businesses ran before AI was here. Yes, AI has been around for a long, long time, but in these general terms of the hype and what people are doing, it's just look at your team, look at your organization, look at your team members and have them understand like what you're doing on a day to day basis. And it's like, don't try and do add AI into your system that has never been there before. It's like, go back to the foundation, go back to your people, go back to the information within your business and look at your processes and start there. Just start there. Slow and steady. So go back to the foundation, be patient, go back to the foundation of what your business is before you just jump into AI. Cause AI is not going to fix your problem. It's going to amplify what it is you're doing. So if you have a problem, it's a bigger problem. If you have the right stuff, the right solution, the right input, it's just going to amplify that. Is that what I'm hearing? Yeah. And that's what you're saying. It's like I fired 200 people. No, those people probably should have been fired a long time ago. Yeah, exactly. AI didn't do that. I love that. There you have it. The AI show. I was super excited to have you on here and for anyone that's interested, we'll have it in the show notes. Amazing. Thank you again, Jeff for joining. Thanks, K-Bop. And that was another episode of the Vault Unlocked, where proven builders and real strategies and unstoppable growth happens. Subscribe now. The next unlock could be your success. The code is cracked. The vault is open.