People, let me tell you something about Detroit. Detroit is about black culture. Detroit is about black music. Detroit is about Motown, Barry Gordy, Jackson Vives, Marvin Gaye, Smokey Robinson and the Miracles. Detroit is different. The hustle is different. The grind is different. The energy is different. The struggle is different. Everything about Detroit represents hard work without compromise. You got to keep it 100 in Detroit. Major Quarternard's entrepreneur, Cannon, he represents that. He officially wears a batch of Detroit soul on his chest. When you watch this young King perform. All you see is a reflection of young greatness, his energy, his movement, his passion. He has that spirit of Detroit hustle and greatness flowing through his bloodline. Cannon is special. Most importantly, listen to his lyrics. Listen to his message. He empowers people to believe in things they didn't even know they could see. This House of Hits interview down here in Miami. You're going to understand why this brother is on a bigger mission than just music. He is leading the next generation of leaders, creators. House of Hits, Dorian Surge, Vinny, Radio Pushers. Goal is getting. People we alive right now in the House of Hits studios in Miami. Man, it's a dope weekend. It's a great time to be alive. As my man, Drake and Future Seven, they dope album. You know, I love interviewing independent artists, not because they're independent. It's because they're hungry. Their vibe is so different. You know, I interviewed my first mainstream interview was Maliki Oba in 2015. And I've interviewed everybody from Maliki Oba, Rick Ross, and I've interviewed everybody from Maliki Oba, Rick Ross, Joseph Koran from Power, Stevie J. You name it. I've interviewed all of them. Rick Ross, you name it. I've interviewed them. Papu's, Drama, Lerika Anderson, Blast, my brother. I've interviewed them all. But the hunger I feel with talking to someone who is trying to take an uncut diamond and make it refined is always a beautiful experience because the world doesn't know what you will or will not become. Your story is untold. We know Kendrick Lamar is successful. We know Drake is successful. They can stop the day and they're iconic. You don't have to do anything else. You do. That journey we're going to talk about, that hunger we're going to get into, that drive we're going to get into. House of Hit Studio, this is not normal. This is abnormal. If you look up the word abnormal, it's a very scary word. It goes against the grains, abnormality, something you would never think of. Very few people want to do to create something like this. This is the experience. How many studios have that many plaques on the wall? 175 million records. So some people say they produce other people. Engineers sound. That's what we do here. A lot of cats claim they produces. But the paperwork say different. I think Jay-Z said, man, a lot of numbers don't. 175 million records, two Grammy Awards from this production house. So when you walk in here, just know Kanye West to a dear. Marjorie Blige right there. Buster Rines, Kendra Lyon, Buster Rines, Jack Hollow, the Migos, DJ Khaled, Gain, French Montana, everybody comes to the brain, to the brainchild of Vinnie De Leon. The only him and his brother, Serge, out to Serge. This is what they thought of. Everything from the caulking to the lighting. This is what your dreams look like, right? Talking about candy, right today, Detroit, 313 and the building. You've been through a lot. Life is not easy for you. You're a black man in America. But you also are a hip hop artist. We just lost somebody. Takeoff. You're traveling on a path, you're logos on your hat, logos on your shirt. You're trying to you've created this movement. Movement has consequences to it. They also have great rewards and benefits. So I say this, I say all that to say this. Considering everything that's going on in the world of hip hop right now, especially takeoff, they memorialize him today. How do you do you feel safe in hip hop? I honestly don't feel safe anywhere. Good answer. But it's not about feeling safe. It's about doing what you know you got to do to get where you got to go. You're going to have, you know, you got to take the necessary precautions to be safe wherever you at to invest your ability. But if they say if you scare, go to church. Respect. Let me rephrase the question. Do you feel like the energy in hip hop feel like your music can supersede that? So your legacy lives as long as possible. I like that. You believe that? Yeah. OK, let me ask you this. You're not 15 years old. No, no, no. You're not a kid. You're a grown man paying bills, paying taxes, living your dream. You got a movement. You've created something that has legs to it now. How far you run is up to you. Do you think about like the pressure is to make 100,000 or 200,000 with your brand to say I'm living my life through. You know, people go to work every day with somebody else's dream. I work here. They pay me. I have a paycheck. I get paid every two weeks. It's different when you eat what you kill. I wake up different. I know I piss different. I breathe different. My mind never stopped moving because I know every day deposits are high. E. I live it. So my thing to you is, do you how do you? What's your definition? How do you process all of that? Knowing that you got this company, this LLC, it's got to make money. It's got to do what you want. It's got to fulfill your passion. Tell me, break down how you process all that. I mean, at times it gets stressful. My mind get jumbled. There's so many things to do at one time. Being an artist, entrepreneur, a public figure, you have to make content. You have so many things on your plate at one time. It makes sense when I really get it now, where they say you can't do this without the team and shout out to my team, everybody who been working with me. Of course. Everybody, because it really take more than just me at this point to make the things happen that I'm doing. You remember the first conversation we had on the phone? Remember, remember, remember we had a conversation with you. I think it was you and your manager. Yeah. And we're in first conversation for you. Like, yo, I put money in it. I put a lot of money in it. I put a lot of money in work. Yeah. And you remember what I told you the first time we spoke? I said, you was like, I'm gonna do this. I said, don't do that. Yeah. I said, slow it down. I said, everything you're going to do is going to be built on organic. All real. All real. I said, if you network with 50 people a day, 30 days a month, that's 1500 people. Even if seven, even you did 25 in the morning, 25 at night, that's 50 people. Right. If 50% of 1500 people say, I like you, can I want to be a part of what you're doing? I'm a subscriber, but you just grew 750 subscribers in a month. I told you to subscribe to that hustle because everything else was about money. You pay to play. It's how you play that dictate where you go. I told you that from day one. I said, let me let it. Trust, rate of pushes. What we do. And you know our private conversations and about business and stuff. You know what I'm saying? But I want you to understand that whatever you're going to go from here. You know, you're getting featured in stupid dope. You're getting featured in a hype fresh. You're going to get that. You're going to get all this content. But I want you to understand is where you take this because the people need to understand what the heck do you stand for? What is that V stand for? What does that logo really mean? All right. Here I'm asking different, being different, be more descriptive than that. What does it mean to somebody? What does it mean to a kid that's going to buy your music? Let's say it like that. I'm 18. I'm 15. I'm in 10th grade. I'm going to buy your music. It represents everything I've been through to make me who I am today, which could give me the message to be different, be yourself. Well, a lot of people ask me what do I mean when I say I'm different? I mean, I'm a purely genuine me organic. I can't put it in the other way. I don't have a gimmick. I don't have to be. You made me think of something. Basically, right, I'm a writer. So words mean power. Words are powerful. So basically, if that had had a, if that logo had a tag line underneath, it would be you are the epitome of artistic freedom. Yeah. Fair to say. Yeah. Because that's perfect. I like that. Because everything that you represent, it comes from the way you, even the way you wear your hair, even the way you wear your tattoos. You know what I'm saying? It's about artistic freedom with you. I think everything is about being in a free creative environment because you got to realize some when people see those golden arches. Ba da, ba, ba, ba. Like a kid knows that's McDonald's. What does it stand for? A happy place, a safe place. I could go eat there. Celebrities pull up. Kim Kardashian love McDonald's. When kids after high school game, where they go, they don't go to Burger King. They go to McDonald's. Let's pull up in the parking lot because McDonald's has a aura. It has a, it connects to something. My thing is the tag line for you is the tag line for the future. Because every kid that's a generation Z, anybody born after 1997 needs to connect with you. You got a lot of scars on your heart. We talk about it. That video you made was very graphic. Some people feeling it, some people were, but you made a, you made a, made a message. That doesn't come from you playing with, with big wheels and Tonka trucks. No. I come from a whole different energy. There's a lot of dark, but what I, what I would say for you to think, I think you would, what resonates, I think a marketing direction you need to go is pushing that creative freedom with the youth, because that is an energy that you do well. The key to mastery is practice. If you ever done martial arts. So, um, one of my mentors, we went to a dojo. I have never done, we just watched. And one of the experience experience for me was watching the discipline. Up, down, move. I was just watching for like two hours and just changed the way I looked at how things move. But everybody doesn't know what every, every direction meant. They knew where to go. All those little kids that were 12 and 10, they knew you have that kind of ability. But you got to know how to monetize that, how to maximize it. You from Detroit, three, one, three. Everything happened in the three, one, three pain, the darkness, the grit, the ground, I read the Franklin, everybody, man. How do you feel like you represent Detroit? Honestly, don't give me no cap. No, I'm not. I feel like I represent the overlooked area of Detroit where I mean, the city is getting to shine right now. Can't take that. It's the different sound that gets looked over by the majority of the city. See the city, we get known for one sound, but we really have a whole lot of sounds. And right now the world is catching on to one sound, but I'm hoping that they can get deeper into what we really are and see everything that we got. Cause we got, we really got a lot of talent in Detroit. You feel like your music can change the world? Yeah. Can you feel like you can change the world? I feel like everybody got the ability to change the world. Right. But right. We do. We do. Nobody's like Jay-Z said, nobody's, nobody's the chosen one. We all have that. But when I say that you feel that because there's one Jay-Z. Is that how you're going to? Yeah. There's one Jay-Z. There's one Nas, King disease in stores today. There's one drummer boy. There's one everybody. Would it be one Canon? Yeah. I like that. I like that. That's a big responsibility though. It is. My grandma used to say, but words are, words are light. Actions are heavy. Thanks. My grandma, you know, been dead for a long time, but words are light. Actions are heavy. I care that I wear like a badge of honor. Said I do feel like you have a kinetic energy, kinetic, I feel like you have that with people. Something about you lights a bulb up in people. Yeah. I don't know where you get it from. I'm going to be born with it, but something there makes people feel illuminated and good about themselves. But you got to know how to build on that. You know, we speak about that and what we got to do. Yeah. House of Hits, Hype Fresh Magazine, Radio Push, Canon Detroit. I want you to walk in our booth and create what God gave you, man, on a bigger scale. Appreciate you, brother. Canon people in the building. Let's get it. Thank you. Let's get it.
