Bobby on the Beat

Mario Carbone on Building Carbone Restaurant Empire & Famous Pasta Sauces, SoBeWFF Table of 10, Bobby’s Prawn Tacos

30 min
Mar 9, 20263 months ago
Listen to Episode
Summary

Bobby Flay interviews chef Mario Carbone about building a global restaurant empire spanning nearly 60 locations, discussing staffing strategies, brand consistency, and expansion into packaged sauces. The episode includes a detailed walkthrough of a 10-course elevated taco dinner at SoBeWFF in Miami and a recipe demonstration for spice-crusted shrimp tacos.

Insights
  • Retention-focused hiring and internal promotion create competitive advantages in tight labor markets; Carbone prioritizes preventing staff turnover over constant recruitment
  • Theatrical presentation and cinematic storytelling drive brand differentiation in high-end dining; restaurants function as daily performances with consistent narratives
  • Premium packaged sauce products require balancing restaurant authenticity with shelf-stability science; Carbone Sauce is now the 5th largest tomato sauce brand in the US after only 4 years
  • Decoupling founder identity from brand expansion allows selective growth; Mario leads global Carbone expansion while partner Rich maintains hands-on presence at flagship Terezi
  • Simplified meal formats (simmer sauces, pre-composed tortilla stations) increase consumer adoption of premium products by reducing home cooking friction
Trends
Premium packaged foods leveraging restaurant brand equity and founder credibility as differentiation strategyTheatrical/cinematic restaurant marketing replacing traditional PR; film production as core brand communicationInternal talent development pipelines creating ownership stakes and long-term retention in hospitalityRegional cuisine elevation and refinement (Mexican, Italian-American) gaining fine-dining legitimacyModular restaurant concepts enabling global expansion while maintaining quality consistencyFounder-led creative direction (design, service style, storytelling) as competitive moat in luxury hospitalitySimplified meal assembly formats (pre-made sauces, component-based dishes) targeting time-constrained affluent consumersMulti-brand portfolio strategy within single company allowing founder specialization and market segmentation
Topics
Restaurant staffing and retention strategiesMulti-unit restaurant operations and consistencyBrand expansion and franchising modelsPackaged food product development and distributionFine dining service standards and trainingTheatrical restaurant design and experienceMexican cuisine refinement and elevationItalian-American culinary heritage preservationFounder-led creative direction in hospitalitySauce product innovation and shelf stabilityTaco and tortilla preparation techniquesMezcal and tequila cocktail pairingNew York City restaurant landmarksFood and Wine Festival eventsHospitality industry labor challenges
Companies
Carbone
Mario Carbone's flagship Italian-American restaurant brand with ~60 locations globally; core focus of discussion
Terezi
Co-founder Rich Torrisi's fine-dining Italian restaurant in NYC; partner brand within Carbone company
Dirty French
French restaurant concept owned by Carbone company; part of multi-brand portfolio
The Grill
Landmark NYC restaurant (former Four Seasons) operated by Carbone; only interior landmark restaurant in US
Sadelles
Jewish appetizing/brunch concept with 6-7 locations globally; part of Carbone company brands
Lobster Club
Restaurant concept mentioned as part of Carbone's expanding portfolio
Gato
Bobby Flay's restaurant where he previously served eggplant and mozzarella dishes
Carbone Sauce
Packaged tomato sauce brand launched 4 years ago; now 5th largest in US market with 22 SKUs
Contra Mar
Mexico City restaurant cited as inspiration for Chato's Easy refined Mexican concept
Tostada Central
Mexico City restaurant referenced as design inspiration for elevated Mexican dining
Heartwood
Tulum restaurant referenced as design inspiration for potential Mesa Grill 2.0 concept
Rao's
Market leader in premium tomato sauce category; Carbone Sauce positioned as competitor
Ragu
Legacy tomato sauce brand competing in premium category with Carbone Sauce
Prego
Legacy tomato sauce brand mentioned in competitive landscape
South Beach Food and Wine Festival
Event where Bobby Flay hosted 10-course elevated taco dinner in Miami
People
Mario Carbone
Guest discussing his restaurant empire, sauce business, and culinary philosophy
Bobby Flay
Host conducting interview; shares restaurant experience and Mesa Grill legacy
Rich Torrisi
Co-founder of Carbone company; leads Terezi restaurant and NYC portfolio
Jen
Bartender and mixologist featured preparing tequila and mezcal cocktails for dinner
Quotes
"Staffing starts with retention. Like, you can't lose anyone. Hiring a new position for something that you're building is a good problem. Re-hiring is a bad problem."
Mario Carbone~15:00
"It's theater. It's theater in a way, but you guys deliver on, to me, the most important things, which is the food and the service. And then you give us a little show here and there as we're eating."
Bobby Flay~25:00
"I think theater is the closest thing to restaurants. You know, we at the exact same time every day do the exact same thing. We are in costume, the curtain's open at five."
Mario Carbone~28:00
"I think it's my job to leave it better than I found it. However long I run it, it was Philip Johnson, Mies van der Rohe, Forever of Four Seasons, we take it over."
Mario Carbone~45:00
"We're the fifth largest tomato sauce in the country now. Rayo's is number one by quite a margin. And then you've got the kind of the ones from our childhood that are still holding on there, Ragu Prego."
Mario Carbone~75:00
Full Transcript
Bobby on the beat. Hey everybody, welcome to the next Bobby on the beat. Make sure that you hit like and subscribe. We like seeing those subscriptions go up, up, up so we can keep doing this. Thank you so much for all his support. Fantastic episode happening today. My good friend, chef Mario Carbone. He's synonymous with spicy mezzarigatoni. I mean, he basically reinvented the dish, but he's got so many other things going on. Dozens and dozens and dozens of high-end restaurants all over the world. He's got tons of new sauces as well Mario, what's up man? Cheers. Cheers man, thank you for having me. I'm very glad to have you here. I really enjoyed getting to know you over the years. You're a great guy. Thank you. You're a hard worker and you do amazing work. I always often say, you guys are, I think, the best at what you do. Thank you for coming from you, that's how it works. I want to be clear about what I'm saying, which is that you do things at a very, very high end in the restaurant business, and it's a very, very hard thing to do. I'm not really sure how you guys do this. I mean, seriously, I talk about it all the time. I've been at this for a really long time, and when I had three restaurants or something going in New York and then a handful in Vegas, and then one in Atlantic City and one in the Bahamas, at one point we had seven or eight restaurants on the high-end side, and then we have this burger business, and there's a slew of those as well. But watching you guys go from Carbon and Teresie, and then there's the Grill, and then there's Lobster Club, and then there, you know, and all these places, just so everybody understands, I don't know this from reading about it. I'm one of your biggest diners. Like, I go to your places all the time. I don't understand how you do it, because it's always great. The service is always terrific. The food's amazing. The energy is exactly the right level of what that restaurant should be. I mean, you guys are very thoughtful about what you do. So, first of all, how do you find all these people to work there? Because as we know, we're in a time that, arguably, is one of the hardest times in the restaurant business in the United States, especially in a place like New York City. It's hard to find people that want to do this job and this work. I feel like you've monopolized all the good people. Like, how does it happen? First of all, that's incredibly humbling and beautiful for you to say that, you know, for those that don't know, Rich and I have considered Bobby, considered you a mentor without really ever knowing you personally until the last few years. You know, someone that we very much looked up to for, you know, someone who was a born and raised New Yorker. You were part of that first wave of entrepreneurial chef who was not just working for the restaurant tour. You were amongst the first class. Not only did we watch your ascension to what empire that you were building, but also in a very funny way at the end of a long night. Rich and I were roommates. The only thing we really wanted watching was beat Bobby Flay. That was our wind down TV. And your name is an adjective in my company. To Bobby something is just shorthand for using a zigzag squeeze bottle. Staffing and keeping consistency of the product, right? Those are the two battles you fight all day long. How do you keep consistency across all the restaurants and how do you staff these places? I always say that staffing starts with retention. Like, you can't lose anyone. Hiring a new position for something that you're building is a good problem. Re-hiring is a bad problem. And it costs a lot of money and it takes a lot of time. It hurts momentum. It hurts camaraderie when someone, no one really talks about the teams. These are families that work in these restaurants. They don't work in multiple locations. They go to one place every day. They built up a real family spirit there. And if one key member is lost, it really hurts the team. So the first step of hiring is not losing anybody. That's something that we talk about a lot. And I think as we grow and when we're building something new, especially if we're doing it in a new city, I think that people wanna work for us. I think looking at the finances of this business is really important. I think knowing that our waiters make really good money, that's really important. Something that we talk about. Making sure that the captains and trickle down are making good money. We try to imbue a certain philosophy of how we wanna run this company, get people to buy in, the managers that are running these restaurants are hopefully managers that have been really close to us for many years, promote from within, of course, that's essential. That's key. Essential. For someone to see that their manager was once in their position is critical. I can get to that position. And then eventually get to, we've got partners in the company who have been with us since they were cooks and sous chefs. And now they're part of the ownership of the company. So I think that that's a really important thing, an aspirational thing for everyone in the company to see that the sky is the limit, the very top. It's an equation of all those little bits and pieces. You know, when we go to a new city, we're able to kind of garner the interest of that city and pull from, you know, unfortunately, pull from other restaurants, but that we're hiring major food groups here or car bones here. The waiters are gonna make good money. This company is really well run. We care about the product we're putting out. And I think that you guys use the heat of your company and the heat of your restaurants to your advantage because I've eaten in so many of your restaurants in lots of different places. I mean, I feel like I see you all over the world. I mean, I ran into, when you were opening in London, I was in your restaurant three times that week, either having a drink or having dinner or whatever it was. When did you guys open in New York? 2013. Okay, so it's been 13 years. Right, does it feel longer or shorter? It feels longer. It feels like a different person opened that restaurant than the person that I am now. I had a lot of long standing. I mean, Mesa Grill was open for 25 years. And then Bolo was 15 and Bar American 15. And I mean, like those kinds of restaurants, I mean, they become your legacy, you know? And obviously, carbon is your legacy. But anyway, so when I see you in London or like I just took my team here, we were in Miami and they all wanted to go to carbon. I was like, I'll go to the carbon at any time. Like, let's go as long as we can get a table. Not easy, good for you. But we had an amazing meal there and just loved everything. And there is something about the carbon experience that you guys have created. And you guys look at restaurants very, very differently than I think a lot of people. I mean, first of all, like the captains of carbon are almost their own characters. You know, it's almost like they came out of like Tony and Tina's wedding, except they're really sophisticated and they really know their jobs very well. But they have that kind of sensibility, you know? And I love that because, I mean, there is some show to what we do. It's theater, it's theater. It's theater, it's theater in a way, but you guys deliver on, to me, the most important things, which is the food and the service. And then you give us a little show here and there as we're eating. And so that's really nice. One of the things I really wanted to ask you, just as somebody who does this for a living is, so you and Rich, So what it does is for a living. You're on the Hall of Famer. Okay. Like first ballot. Thank you. But you and Rich have been best friends or good friends for a really long time. We're all New Yorkers. You're from Queens, right? Yeah. People always think I'm from Queens or from Brooklyn. I'm from Manhattan. And it's the only reason why people think that is because if you're originally from New York, you're probably from Queens or Brooklyn. It's very rare to meet someone born and raised in Manhattan. Exactly, exactly right. And so you guys both have your own namesake restaurants within the company, right? So there's Terezi and of course there's Carbone and all the Carbones everywhere. When you open a Carbone in London, does Rich help you open the restaurant or is that yours? Or do you go to Terezi and help him? Like opening a restaurant, if you've never done it before, you can never understand how hard it is. Every day is like the first day of your life. Even if you've done it many, many times. Doesn't matter how many times you've done it. Doesn't matter, because we don't even know where the salt is for the five days. Like where is it? It's the things that you take for granted six months down the line that become second nature that you can't actually put in play on day one or day 10 or whatever it is. How do you guys do this? In the very beginning, it was really just me, Rich, and a couple of people starting the company. So we did everything together and I was in Terezi from day one. As we continued to grow, Rich was right there with me at Carbone the same way I was right there with him at Terezi. And then as we continued to grow and certainly to today, I sort of lead the travel team. A lot of the expansion is Carbone. Rich wants Terezi to be a restaurant where you can pretty much guarantee that he's gonna be in the kitchen every night. In New York. He wants that kind of like atelier cathedral restaurant where you go to Terezi, good chance, Rich Terezi's there. While Carbone is this sort of global brand that we can continue to expand. He's really content kind of staying in New York City and running that restaurant and running basically the New York portfolio. And I'm out there sort of globally expanding Carbone or whatever the next thing is and being part of that, what we call the travel team, that's constantly on a plane going to the next location. Carbone, the person and Carbone the brand, it's helpful that those things kind of come together for press or whatever. Similarly for Rich, you know, he wants to be behind the stove. He wants you to know that if you're going there, I'm cooking for you. And getting back to you guys do things differently in my opinion. You know, when you guys open a restaurant, when people open a restaurant, what do they do? They put out a press release, they do some social media. You guys make films. I mean, seriously, you guys go out and make films and beautiful films. I always wanted to make that Ocean's Eleven one. I mean, obviously, listen, I know you're living the movie of your life, I get it. I read somewhere in one of your press releases that you're like the creative director of the company because you want to decide what people are wearing and what it looks like and what it feels like. You're not just like going through a lot of tomato paste every night, like you're doing a lot of other things as well. I think those details are really important. Even though the customer may not be able to pick each one out, they're surrounded in it. My little universe, my little world, right? It's a movie, it's a play. I think theater is the closest thing to restaurants. You know, we at the exact same time every day do the exact same thing. We are in costume, the curtain's open at five. It's a different audience every night, but we're the same. We're gonna go through the same drills, we're gonna make the same dishes. He's gonna tell the same joke and the same flambé. So like it's theater for us and you have to love that sort of every day of it all. And I want to tell a really believable story, play, movie. I want it to feel cinematic. I want it to be your night out. I want it to be entertaining. So these are sort of period pieces for me. And it all started with Carbon really, wanting to put out a really authentic kind of first generation Italian American story, that mid-century idea that I built these restaurants that I grew up going to, you grew up going to, that we're sort of starting to fall out of vogue and close, just like the one we took over, fell out of vogue and closed. It was Rocco. Right. So it was important to me that these places, you know, we put something back that was really period appropriate and respectful to it. So when you start doing that, you start becoming the director and you're just like, okay, well, would that have existed in 1958? Would it have been like that? Would it have been like that? And all of a sudden, you're James Cameron making Titanic. Right. I think people are surprised when they go to Carbon in New York for the first time that it's not a very big restaurant. No. I mean, it has such a big personality. It was huge when we opened it. We had it at Yankee Stadium when we opened it, because we were coming from Tereza, that was 20 seats. Right. So it was huge to you guys. But how many seats is it? It's 85 seats. Yeah, right. I mean, for New York, that's a moderate-sized restaurant. All right, so now I'm going to ask you the hardest question I'm going to ask you. I want to see if you can answer. Yep. How many restaurants do you have? I have. See, there's a hesitation. I have something close to 60 restaurants. Something close to 60 restaurants. Like, take me through the brands. So obviously there's Carbon. Tereza, there's one. There's one. Okay. And then what else do you have? So we have Siddles. There's six or seven Siddles in the world. Right, which is sort of like your... That's my morning, afternoon. Like the ultimate brunch. Yeah, brunch. We call it appetizing in New York, right? For the Jewish community. Bagels, smoked salmon, that kind of thing, caviar. Dirty French is our French restaurant. The grill, which is an idea that we're expanding as we speak right now. You're expanding the grill? Well, the grill, as you know, it will not be duplicated, but us doing sort of that grill chophouse thing we're doing this year. So we have that opening in a couple of places. It's not the same branding. It's not exactly the same restaurant. That one can't really be duplicated. I mean, it can't be duplicated. It's a landmark. The landmark. And even the food we serve there is really specific to that room. I mean, to me, it's very specific to that room. I always say it's the quintessential New York City restaurant. That's a huge compliment. No, it really is. Actually, for my last book, which was, in my opinion, my best book, because it was the first coffee table book that I did. I've written 18 cookbooks, and this was the one that was like the very pretty book. And you guys were nice enough to let me shoot at the grill. I have three pictures of myself in the book period. And one of them is I'm sitting at the bar with a martini in a suit at the grill. And it's just like, everybody says to me, where is that? It's magical. I'm like, that's the grill. I mean, it was the original Four Seasons restaurant. I know the dining room is landmark, isn't it? It's the only interior landmark restaurant in the country. Right, so you can't really do a lot. You can't do a lot, nor should you. I think that's appropriate. It's appropriately done. It's like respecting Rocco with carbon. You can do more there, but same thing. We're stewards of the space. I don't think I own it. I think it's something for the city. I think it's my job to leave it better than I found it. However long I run it, it was Philip Johnson, Mies van der Rohe, Forever of Four Seasons, we take it over. Hopefully we have a long run as it. And then someone else should run it. And I think it's a really important restaurant for New York, and I hope whoever takes it over after us someday does a great job with it. You think I should open a restaurant in New York again? Hell yeah. Hell yeah. I want Mesa Grill 2.0. You know I want, I've been asking you for it. No, I know, I know. Maybe we'll do it together at some point. Whenever I close my eyes, funny enough, I think about this a disproportionate amount. When I think about Mesa 2.0, you know the place in Tulum, Heartwood? I think about it almost in that manner. Like if you cut it out of the context of New York City, it's an original home, and you dropped it into a completely different environment with the same sort of philosophical approach, and you took all things wood burning in that sort of way. And just about the agree, it's something that, it's like Heartwood meets Echibari kind of idea. And those flavors. Yeah, with your flavors. That's what I think about from Mesa 2.0. That's my pitch. All right, let's go. Actually, I want to show you something. So I did a dinner in South Beach at the Food and Wine Festival, so I just wanted to check out. What have we got here? Bobby on the beat. We're at the Gagano showroom here in Miami, and we're doing a very special dinner tonight. It's a table for 10, 10 courses of elevated tacos, tostadas, mezcal, and tequila cocktails. You get the gist. So lots of Southwestern influence. This is sort of like the beginning of Mesa Grill 2.0. Let's see where it takes us. Actually, I'm going to show you where it takes us. 10 people, 10 courses. Let's go. This is the very first bite. This is the miniature taco with some sticky rice that had some casmiri chili on it, and avocado crema, and then beautiful cabbage. Hi, everybody. Oh my God. Oh! The second course here, the Yellowtail tostada with a charred pineapple and tomatillo salsa, and then it has a hot sauce made with some fresh and chili. This is Yellowtail, which is really one of my favorite fish. It's so fabulous. These are scrambled eggs tostada. This is the best egg you've ever had. Inside the eggs, there's two things. Boucheron gochis, which is the French gochis, and then something called vermicelli sauce, which is one of Spain's most important sauces. It's almost like a red pesto. So chai, vermicelli, and boucheron are running through the sauce scrambled eggs. It's on top of a flour tostada, and then there's some tomato oil. Made with cherry tomatoes and olive oil. Okay, this course, this is a spice-crusted shrimp taco. We made these viewpoint frittillas this morning. This has a couple different chilies in it. The sauce on the bottom is a yellow sauce made with ají amarillo, which is a yellow Peruvian chili, but you'll taste it. It's got a kind of a fruity, little bit spicy flavor to it. It's really fabulous. And the shrimp is spice-crusted, a couple different spices in it. And then on top, there's a crunch that I made out of some toasted cashews and scallions. Contrast of texture is very important to me. So it's not just flavor. So then it's the red corn coffee taco. We'll see how light and crispy they are. Duck confit on top. This is a sauce made with tangerine and habanero chilies. We have some crispy duck skin texture that I was talking about. So you have the crispiness of the red corn taco, and then you have the crispiness of the duck fat. So pomegranate relish. You guys getting full? Good, good, I'm glad. The next course is a lobster soapy. So a soapy would be like a little bit of a masa cake. Tonight's a special night, so I made one with lobster, a lobster soapy. The sauce on the bottom is something called salsa verde. Salsa verde in southwestern and Mexican cuisine is roasted tomatillo, garlic, onions, green chilies. They're all roasted together and blended, and then turned into a green sauce. So on the bottom, there's a green sauce. More of the lobster rub is just a little bit of butter. On top, there's gonna be a little bit of saffron mayonnaise. We're gonna go find Jen, Joe. So Jen is our mixologist specialist. You know her from Triple Threat, the bartender. But even more importantly, she's an amazing, one of the best mixologists in New York. Probably the country. Tell us what we're drinking tonight. Tonight we have a bunch of tequila-based cocktails and mezcal-based cocktails, and so we're going to have a lot of fun. It's a flour tortilla, and inside, it's eggplants and munchagol cheese. I used to do a dish at my restaurant, Gato, which was layers of baby Italian eggplants, munchagol cheese, and oregano. In this case, I'm doing the same thing, except I'm putting it inside the fralto. And there's some balsamic vinegar glaze with some panko bread in there as well. And then we're gonna just add a little bit of micro-solacea, as you like to call it. This is a handmade blue-coin taco with octopus. The octopus is in a sauce made out of sour orange, so very Miami. On the bottom is an avocado and shishito relish, and then there's some bacon in there as well. This is the last savory course. This is Wagyu beef taco. We made the tortilla this morning with white corn and smoked paprika in the masa. So you might get a little bit of that smokiness. I just steered the wagyu and some spices, and then there's a chimichurri on the bottom of the taco. On top, there's a salsa matcha. It's made with red chili, sesame seeds, peanuts, and some garlic. On top is some pickled shallots. Can't believe this is the 10th course. Crazy. This is a tamale, made with fresh corn. Usually tamales are made with dried corn or masa, and I always find them to be incredibly dense. This is just fresh corn, and it has cinnamon and some anchovy chilies in the chalk of sauce with toasted morcana almonds. And then this is a twisted coconut sauce. The tamale is steamed inside the corn husk. I just cut it just now when they finish steaming, and so it just kind of exposes the tamale inside. Thank you, everybody. Thank you. Thank you, guys. Bobby on the beat. Actually, it brings me to ask you about Chato's Easy. I didn't go this year, but I went last year, Brooklyn I went, and we were blown away by the food. And I'm like, okay, these guys are cooking Mexican food now, and at this level, how does that happen? I had a love for it. I spent a bunch of time in Mexico, particularly Mexico City. I have a love for the food. I'm fascinated by the cuisine. I think it's easily one of the most complex cuisines out there. Mole sauce is one of the most incredible things in the world. Given all the regional, I mean, I just don't think it gets the same amount of regional attention as Italian food, right? But the regional cuisines, then you have sort of the global Mexican that Mexico City is, then you have, start layering in the Spanish, the Aztecs. I mean, there's so, and then their sauces are so complex. There's so many ingredients. It's really one of the most interesting cuisines and flavorful, obviously. So I had a love for it. I always wanted to kind of do something sort of set to the cadence of carbon, do this sort of three course Mexican, refined Mexican meal. Contra Mar was definitely an inspiration in Mexico City. Toastada Central. Toastada Central, the green and red fish. A certain level of elegance to that restaurant, it being pulling from all the regions. Yeah, the service is very high end. Yeah, for sure. Beautiful place. That was definitely a place that we looked at and we're like, okay, how do we take that with the cadence of carbon and some of the flair of how we serve some things in the company. I didn't want to have taco on the menu anywhere. So the way that I battled that was any entree you order, no matter what you get, whether it's a whole fried fish or whatever, all comes out the same way. You choose your tortilla, your type of tortilla, and then you get a big kind of kickstand of sauces and condiments. And you can choose to have fun with it. You can eat the entree the way you want or you can make your own kind of tortilla out of it. That's how I got around the word tacos to keep the whole kind of check average high and keep the whole thing elevated. But you did that menu? I came up with the construct of the menu and then I put it to, we have two test kitchens now. We have one in Miami and one in New York and I gave it to the guys to sort to R&D. My corporate chef was doing me the longest, is Mexican American. He really took the reins with it. What I added to it was the way the meal would go. One of the only things I'll take credit for on that menu is, what I don't like about a tostada is what I call the cookie monster effect. When you take a bite out of it, it just shatters. As a kid, I was like, I can't understand why this guy likes cookies so much. He's so messy. Cookie monster is really one of your mentors. Cookie monster was a huge inspiration. So by adding a little bit of gluten to the dough, you can bite it and hold on to it, which was important to make these really kind of sexy tostadas. And that was it. That was kind of how we went about it. And I let the team take the lead on the R&D. It was important that I worked with the captains and we got a longer experience out of it. It was that three course experience you're gonna be here for a while so that you can have enough time to start with a tequila cocktail and then go into a beautiful bottle of wine. You're still here. You're still with us. You know, speaking of sauces, I mean, I always say like a mole sauce has never been two and that had been the same in the world. If that was your business, you'd have a hard time maintaining consistency because people expect certain things from an Italian restaurant, let's just say. And especially an Italian restaurant like Carbone because there's signature dishes there that just have to taste the same over and over. And now you're in the sauce business, right? Where consistency is an incredibly important thing. How's the sauce business going? It's going incredibly well. It's wildly successful. I think we're the fifth largest tomato sauce in the country now. Rayo's is number one by quite a margin. And then you've got the kind of the ones from our childhood that are still holding on there, Ragu Prego. And then we're somewhere around number five. That's amazing. It's amazing. It's amazing. And we're four years old and it's really been a wild ride. I'm so super, super, super thankful. It's definitely a different exercise. How to make in mass this way, go in and visit the kind of co-packers, go in and visit the fields in Italy and watch the harvest and talk to them, trying to stay really close to the process as it continues to grow. It was intentional to be a competitor to Rayo's. We recognized that there really didn't have any competition. There wasn't anything in that sort of premium category that was giving them any run for their money. I think their product is excellent. And it had to start with an equally delicious product. We were actually cooking at this factory, this co-packer, and Rich was with me and Rich was trying to convince them to pick fresh oregano in mass. And they looked at them and they were like, you're crazy. And also when you jar a sauce, I mean a lot of people don't understand this, you can't do exactly what you wanna do as if you were serving it in the next 10 minutes at your house. I mean it does have to have some shelf stability. Right, yeah, I mean the heating over, the cooling over. The pH, you know what I'm saying. Yeah, exactly, the pH, the bricks, all the science behind it. So how do you give them something that you're happy with that represents the restaurant? This thing's gonna go on a shelf, it's got the restaurant brand on it. If it's not good enough, it's really gonna harm us on the street, right? It's gonna hurt the global expansion of the brand. So to give somebody something at $10 that's just as good or a little taste of what happens at the restaurants was definitely worrisome and kept us on our toes when we first started doing it, but I'm super thankful and really happy with the way it's going. So how many products do you have now? We have 22 skews. Of tomato sauce. Tomato and white. Okay. We have some white sauces also and we're coming out with a chili crisp now, green and a red that I'm excited about. Like an Italian version of it. Yeah, I love this process because when I first learned about it, kind of Szechuan style, I was like that reminds me exactly of Southern Italian. I mean that's those are Southern Italian ingredients, right? Dry chili, sesame, garlic, onion. So basically, you know, for those who don't know how to make it, basically you take all your dry ingredients. It's like an Italian salsa macho. Yeah, exactly. You bring a very light oil to smoke and pour it over so that it fries all the ingredients, but also it perfumes the oil and you get this crispy garlic and chili and sesame. I love the sesame in it. So I loved that. And I was like, I could definitely do that as a Southern Italian sort of idea. So green and red chili crunch, chili crisp coming out. What are you gonna tell people to use that for? The first two things that come to mind is pizza and eggs. Yeah, oh yeah. Those are the first two things that I think of for that oil, that would also be awesome. So what are the newest sauces that you have out now? The newest thing we did is called simmer sauces. So you're making it even easier for people. Making it even easier. Right. So for any of those kind of long rest, long cook recipes, Bonet is a great example of it, right? Where you wanna sweat your sofrito and let the whole thing stew for an hour, two hours. We've taken that entire thing and put it into the jar. We've done all that work. All you have to do is buy your ground meat, kind of brown that up. The meat's not in the sauce. The meat's not in the sauce, no. So we're gonna sell it in the refrigerator section near the proteins. So you'll get frediabolo sauce and it'll live next to the shrimp. You'll get Bolognese sauce and it'll live next to the ground meat. Sort of idea. Cacciatore sauce will be the chicken. All you have to do is quick cook your protein and you've got a longer stewed idea on your hands. And you just need to add protein. So the sauce itself has also been cooked for a while. It sounds great. It's really interesting. I think the easier you make it for people to use products, the more that they use. I mean, even for you and I, I mean, how often are you spending a lot of time making dinner at home? No, I mean, not very often. I like to cook at home, but I also honestly, I like to use your sauce all the time. Because- You made that great video. No, I will make more. Yeah, that was when you guys first launched. I mean, if you have like a little bit of Parmigiano in the refrigerator and like some fresh basil, like you're done. So what do you do to enjoy yourself besides put your chef code on and open restaurants all over the world? Travel, I try to stay active. Did you play sports when you were a kid? No, I mean, I did, but I sucked. Really? Yeah, I wasn't good at sports. I mean, I love sports as a kid. I was a Super New York sport fanatic. Like who do you follow? In the 90s, I was nuts about the Knicks and the Rangers and the Giants. And the team that I'm closest to still today is the Mets. I grew up right there. I still love my Mets. It's been really great talking to you. Thank you for lunch. That was delicious. I'm glad you liked it. Let me show you how it's made. Bobby on the beat. All right, we're gonna make a fancy shrimp taco. All right, a little blue corn. First, we're gonna make some crunchy stuff. Cashews, scallions, cilantro, a little bit of oil, some cumin, brown sugar, salt and pepper. Put it in the bowl, put it to the side. Now we're gonna make an Amarillo mayonnaise, to the bottom of the taco. Amarillo chili, mayo, lime, a little salt and pepper. And now we're gonna make our own blue corn tortillas. Blue corn masa, some water, make the masa, let it sit, let it rest for a few minutes, cover it so it doesn't dry out, make little balls. We're gonna put them in the tortilla press, stamp out some tortillas, nice and thinly. Go to the stove, no oil in the pan. Just cook up the tortillas. And we're gonna make a hot sauce. You can open your jar if you want, but I'm gonna make my own, of course. Some pequios, some Fresno chilies, some red blind vinegar, a little bit of honey, some avocado oil, salt and pepper, blend it all up, hot sauce, there you go. Now we're gonna make a spice rub for the shrimp. Paprika, a little bit of casmary chili, coriander, cumin, we'll get to that in a second. And then we're gonna make some crispy heads of shrimp because we have them, a little rice flour batter, just warm up, we'll get to those in a second as well. Now we're gonna cook the shrimp. Back to the spice rub. Cook them in a saute pan, get them nice and crusty. Look at that crust on the shrimp. Don't overcook them, take them out. Now we can assemble the taco, blue corn tortilla, the ahi amarillo, some shrimp, the crispy shrimp heads for that crunch, speaking of crunch, some cashew crunch, with a little bit of green onions and some cilantro, some of that hot sauce, and give it a bite. Bobby on the beat. Thank you so much for tuning in. If you liked this episode, please hit subscribe and like, of course. We wanna see those numbers keep going up, we really have a fun doing this. Next week's episode is another good friend of mine, chef Alex Quonachelli. You know Alex from Chopped, you know her from Alex versus America, she's got so many different shows going on and she's just a wonderful chef and probably the best vocabulary in the food business. I mean, she can talk about food like nobody's business and so we're looking forward to that next. Bobby on the beat.