Justin Gold of Justin's Peanut Butter: From Waiting Tables to a $281 Million Empire

Okay entrepreneurs, what if the million dollar idea was sitting in your kitchen this whole entire time? It actually could be because today's guest took a food processor, some nuts, and a Boulder, Colorado kitchen and turned it into a 281 million dollar empire. We're talking about the man who literally wrote his name on a jar, not metaphorically. Actually, he wrote his name on a jar and said bet. He was waiting tables to keep the lights on. He was falling and he didn't even know it yet. And then one mountain bike ride, one idea, one squeeze pack, and everything changed. He sold his company to a Fortune 500 giant, fought to protect every single one of his employees in this deal, and he walked away. And then he got pulled back in again because you can't keep a founder down. He's the OG of natural food movements. He's the proof that the weirdest, most personal idea you have might be the one that changes your entire life. He's Justin Gold, founder of Justin's. And today he's sitting down with us, the Creative Entrepreneur Podcast. And just a little side note, he happens to be good friends with my favorite co-host, Dominic Domasky. So let's welcome our newest bestie, Justin Gold, to the stage. that was really nice i was nervous today no julie's bios are always the best and you have such a charismatic and successful person here so you you nailed it julie and i was nervous because i feel like the first thing i had to tell him that i grew up not necessarily on justin's peanut butter because it wasn't around back then but i grew up on peanut butter and mayonnaise sandwiches and i think i'm going to be shamed for that today peanut butter and mayo yeah no i i've heard that one before and it's funny i like peanut butter i like mayo i've never had them together and if i ever create that one and we're gonna call it the julie oh thank you oh i feel honored actually thank you yes it's those small ideas right dom that you don't even think could be something actually turn into something beyond your wildest dreams we're gonna get into that justin we're gonna dig in and We're going to get into the roots of where you came from, where the seed of this idea. Is another seed, Julie? Where does that even come from? I don't know. So- You've excused me already. Yeah. They're kind of one in the same, but peanuts are actually legumes. They grow in the ground. Most nuts are seeds that can be planted to create new life. That's why nuts and seeds are so powerful because they have the building blocks of life right inside. and whenever you're able to harvest them from the shell, from the husk and turn them into roasted nut or a nut butter that's high in calories, high in fat, high in protein, all the building blocks you need to get going. All right, well, Justin, come on now. Before we get into all this technical stuff, we're not letting you get away with that. Julie, did you know before all this success, Justin started out pushing lawnmowers around for my dad so many moons ago. Wait, stop. His dad had me weed whacking fields of poison ivy. That's kind of like my biggest memory. Where I want to go with this, is there a takeaway from a summer job like that that you could have used, that the entrepreneurs could have used when they did these other tasks? Did you learn anything or were you just goofing around and sleeping like I thought? No. It's interesting, Dom. I mean, when you work a really hard job, like being on a road crew that's mowing and picking and moving things, it does two things. One, it teaches you the value of hard work because the people around you are working hard and you build a sense of team. And two, for me at least, it made me realize, like, I don't want to do this as a living. Like, I want to figure out how I can get out, A, be my own boss and do something that's uniquely mine that I really love doing. and not that I want to be behind a desk all day, but I don't want to be mowing grass all day. That's a hard, tough career and the people who do it are magical. And I just, I learned a lot from that. Do what you love. It's so exciting. And just from what Dom has said, Dom has said, given me obviously a little background of you two yahoos growing up together in high school and having fun. And I think it's so interesting, just the paths you two have taken. And I even want to ask Dom, what is it like? Because we always have those success stories of someone we went to school with or in high school. But you really went to school with someone who like really took a meteoric rise and hit such success that a lot of people don't. And I know you're genuinely happy for him, but I imagine that must have been like mind blowing for you to watch from the sidelines. my friend Justin worked so hard and he didn't have an easy life Justin lost his dad young here's a guy that you know I don't know just I want to get into this a little bit like you didn't find your way right off the bat so here's a guy that didn't find his way right off the bat had some loss and really worked his ass off and so for me it's been a matter of like thrilled and you can't like i think like with the first text when i saw it happen like years ago i was like justin did this really happen and uh congratulations and then it was like protect this guy and so that was has always been my belief was like protect them because i'm sure that there's a weight that um probably yeah it's awesome and cool and we'll talk about all that stuff but i've always like had this thought that there's a weight so go on justin i think a lot of people they get lost in is, yeah, I worked hard. Yeah. I took a category that was really sleepy and revitalized it in a way that was meaningful and memorable and differentiating. I got really lucky along the way, right? I was at the right place at the right time with the right idea, with the right people, the right momentum, everything kind of conspired to allow this to happen. And so then I see my friends like Dominic, right? Who I played basketball with, who I ran suicide drills with on weekends, who I've known for a long time. Every time I came back to Pennsylvania to visit my grandma to go check Giant Eagle to see if we were in the store yet, I would visit Dominic. And Dominic, you know, opens a restaurant and has a really hard time getting the restaurant off the ground. And you know what happened? There was construction on the road right in front of the restaurant where it happened. And that was timing. That wasn't Dom's fault. And then Dominic doesn't give up, doesn't get discouraged. He started selling encyclopedias and selling whatever it took to get his family first and back on track. And when I started, I didn't have a family. I didn't have a dog. I didn't have a girlfriend. And Dominic had a woman, started a family young, and had a mortgage and had all these responsibilities that I didn't have, which set me free to take risks and to do things that for some people, they wouldn't have the ability to do, because if you fell flat, you've got other people relying on you. And so for Dominic to take risks and then humbly go back and rebuild the things in a way, in a very systematic way, it's just amazing to me. And then for Dominic to start a publishing company and have that takeoff and the entrepreneurship programs and everything else he has going on and still find time for his family. He's one father of the year. How many years is this in a row now, Don? Everybody says that except my children. So go on. Please. He's at all the events, he's coaching the teams. And so I got really lucky. And some of that I created and some of that the universe provided. And when I see people who work just as hard, are just as smart, and the timing isn't right, do those people learn and pivot and get back up? or do they give up? And Dominic does not give up. He learns, he pivots. I've had some hard things happen to me and I don't want to give up. I don't want to stop. The easy thing for me to do right now when Justin's needed my help again was to let it go and be like, you know what? Been there, done that. I'm too creative. I'm going to work on other things, but no, I care about it. And I know it's going to be hard. I know that the hard thing to do is to pick it back up, dust it off and try to figure out if we have what it takes to get it to where it needs to go. And I enjoy the discomfort in that Like it I don know like I think it some weird sickness that you know you unlock when you in the pain cave trying to like dig your way out But Dom maximum respect man You do not give up Like sometimes sometimes man, like great to see. No, I appreciate that. And to the give up thing, Julie, I just want to jump in here. Sometimes my biggest strength can be a weakness as well. So sometimes I, I think as an entrepreneur, you have to believe in, Julie's like this. I mean, Julie, when she comes up with an idea, she believes. And as an entrepreneur, sometimes you have to be optimistically delusional, but then on the same day, a realist. So Julie, go on. I think that I've helped Dom pivot by pushing him off ledges all the time. And what you just told me actually has me thinking, I didn't know your father passed away and I am sorry for that. I know that changed you molecularly. I am sure of it. Was that the springboard for you in terms of going down this natural food path and looking into your health and being in that natural health realm, taking care of your health? I don't know how your father died, first of all. And second of all, when you say luck, I've seen your name for as long as I can remember everywhere, Starbucks on airplanes everywhere. And it's like so cool to meet you. And when Tom told me, yeah, Justin's one of my good friends from high school, I'm like, what? You're like, what, Dominic had friends in high school? So first question, was that a catalyst for you? Like the loss of your father into getting into the natural health industry or thinking about your health with such an obsession? And then why peanut butter? Why did peanut butter make you millions? Because I have all these ideas. It's not, they're not making me millions. Come on, tell us the secret. I know there's no secret, but. There are secrets and I'm happy to share them with you. So to answer your question though, my dad did not. What my dad created for me was he sparked creativity and he sparked this out of the box thinking. My dad was a dentist. And what I learned from my dad is he loved being his own boss, but he hated the tactical work of being a dentist. So what I learned was not only do I want to be my own boss, but you got to love what you do or else it's just going to eat you up and tear you up and spit you out. And so my mom is a health nut and a health enthusiast. And we grew up in Western Pennsylvania, which doesn't really share the values of not at least when we grew up, did it have, you know, were your values centered around health and wellness. And so I wanted to be a lawyer. I wanted to be an environmental lawyer. I wanted to protect, you know, water streams and things. And then I interned at a law firm in Harrisburg. And then I was like, oh, this is what being a And so I decided, which I was really in hindsight proud of, is I put my life ahead of my career. And I decided, okay, well, if I'm going to wait tables somewhere, where do I want to live? And it was like, all right, well, I want to live in the mountains. I want to live in Colorado. I want to be in a university town. And so I wanted to be out West and I wanted to be in the mountains. And Colorado was the first place I picked. And what I didn't realize was that this is the epicenter of the natural food scene. And so when I got here and I'm waiting tables and I'm vegetarian and I'm living in Colorado purposefully to ride bikes, to climb, to ski, to run, do all the things that it's inspiring to do here. And when you're living on a waiter's salary and it's your day off and you're getting fed at the restaurant, you're eating as frugal as you can. And peanut butter is the cheapest source of plant-based protein, probably any protein. And when you're eating enough of it and you're sitting there late at night, eating it out of a jar, you're just like, is this it? this be any better or even a mountain bike ride. And so I fell into it that way. And here's where it gets really fascinating for me. So let's say you have an idea. Now what? Where do you go? Who's going to help you on this journey? I didn't have chat GTP to put in, okay, write me a business plan. So now we've got to figure it out. And I was really lucky. I was right out of college. I'm very academic. I love that. So much fun at college. I went to the library at CU and started to figure out, okay, well, let's write a business plan. Okay, well, I got questions. Who can I ask? Are there any successful food entrepreneurs here in Boulder that I can bounce ideas off of? Yeah, there were. And they were willing to meet with me because this community is this great ecosystem of paying it forward. And not all communities are like that. Not all people are approachable. So I was able to use the university, find local people to help me. And then when I was hiring, I could find local talent to help grow the business who had experience. I could find local angel investors who could invest in the business. And then I had a local ecosystem of people who support natural, organic, and local. And all those things happened, and it worked. And I often say if it happened anywhere else, it wouldn't have happened in Greensburg where we grew up at that moment. and so like oh so i paid forward to this community and all communities and you know i get it justin did you have a a guilt or a pressure like here you you're you and julie are in same world went to law in the law but here you are not following the track that you set out for where so were you sitting there at the beginning of the peanut butter journey dominic you've met gladys gold, right? She's like this older Jewish ornery grandma. And when you're like at university, Julie, and I'm sure you can appreciate it. Like, and you're telling your parents, you're going to go to law school, you're preparing for the LSATs. Everyone's like, oh man, my son, my daughter, I'm really proud. They're going to be, have a really prestigious career someday. And then you decide to drop out of the LSATs and not go to law school and then wait tables with a college degree. And your family's like, yeah, you know, he's figuring it out. He'll figure it out. And then you come back to Pennsylvania to visit Gladys and you're like, grandma, I know what I want to do. And she's like, oh, honey, you're going to go back to school. And I'm like, no, I'm going to make peanut butter. Right. She was like, okay. But I mean, like eventually like she was my biggest fan, but when you open with that, it's a hard one to be like, all right, I feel like this is interesting. Tell me more. We have a lot in common because I went actually, you know, Spoiler alert, Dom did tell me about this. And I did go to law school, the whole thing. My father, I come from a long lineage of attorneys. And I wanted to be the first woman attorney in the family. My father handed me my diploma when I was walking across stages. And I was like, holy crap, I don't want to be a lawyer. Like while I was walking across stage. So big investment and not understanding really who I was at the time. And now my oldest son just took the LSATs. My other son is planning on taking the LSATs. And my third son is doing a law internship. And I'm telling them, do what you love to do. Why do you have to follow in everybody's footsteps? So I'm trying to rewire their brains. It just seems like the easy footstep to follow at this point. But what a great foundation to be able to think critically or through things. And it's been a great foundation. Absolutely great. You know, if you're an academic, I would never take it away. But that's if people of that age, I don't think they know exactly what they want to do. I don't think I knew what I wanted to do at that time. So I feel what you're saying. I'm picking up what you're putting down. I'm feeling this as well. And what I want to tackle with both of you is how many entrepreneurs don't know what they want to do or how many kids don't know what they want to do. and we force them down a path of accountant, lawyer, when let's say it took us 20 years, 30 years, with the pressure that you were putting on all these young kids of do this, do that. You took a different path, and that's where you found happiness. Can you speak to that? Yeah, man. I mean, you don't know what you like until you know what you don't like sometimes, right? So if your kids aren't doing anything, I'm like, okay, well, I'm going to, if you're not going to do something, I'm going to give you stuff to do. And then we'll figure out if you like that or not. Right. And so I think it's, I think it's kind of okay to like, make sure your, your kids are down a path because that path is going to help influence and determine what they like and don't like. Otherwise they might just wander around aimlessly. And so I okay with it to a degree For me the joy of this for me was the multitasking From an entrepreneur perspective you have to be good at sales You always selling selling yourself selling your product, selling enthusiasm. You have to connect with people at an emotional level. You have to be good at finance to understand what's the money that I need and how am I going to get it? How am I going to repay it? Adding everything up, making sure you have to be good at operations. If you're going to make things, they got to be good. You got to be good at marketing. So once I make it and I have it on a shelf to sell it, how do I get it off the shelf? And so I loved figuring out all these puzzle pieces and putting them together. And I think that that's really special. And for some people, they want to focus. And I think for most entrepreneurs, that's like the hardest thing for us to do. And once we get something going and the plate's spinning, we're like, okay, well, let's start another plate. And everyone's like, no, don't go back to the plate. And you're like, no, I got this. And so I think for me, being able to have all these things going on was really interesting. And that was really the most fun for me. And now in my life, like I can't just do one or two things. And I think for a lot of people, you're either good at that or you're really good at getting your head down and doing one thing really well. And we need people to be great at one thing, whether it's CFOs and marketing experts and sales experts and lawyers, like that's really important. And I think it's really interesting to find out. And like you said, Dom, you don't discover these things until they kind of fall into your lap in some respects. And I don't know. It's just, it's funny. I will speak a lot at entrepreneurship classes at CU and all over the country. It's so hard to teach entrepreneurship. You can't teach it, right? You can teach the fundamentals of business, but entrepreneurship is this thing in your heart. It's this thing in your gut. It's this thing in your bones where you're going to get knocked down and you're going to get back up. You're going to have a problem and you're going to figure it out. You're going to be going down a path and you're going to pivot down a new path. and it's just, so entrepreneurship is one of those things you really, you can't teach, right? I feel like you have it or you don't. It's in your gut. It's in your heart. It's in your bones. When you get knocked down, you get back up. When you have a problem, you want to figure it out. You're excited to face challenges. You don't run away from challenges. When there's a problem with the business, you pivot the business instead of trying to keep doing something that's not working. And you can't teach those things. You either really care about it or you don't. But so an entrepreneurship classes, they teach all the fundamentals, which are great because those fundamentals will help you fast track a lot of the challenges that I had to figure out on the fly. And Justin, I mean, it just seems like you had the magic bullet. You said right place, right time. Everything was aligned for you, but it couldn't have been that easy all the time. Can you name one thing that really has been a struggle, maybe is even a struggle today that could resonate with entrepreneurs who can't align themselves with thinking, oh, I'm going to wake up and make $281 million. What is that one struggle and how are you seeing overcoming this or how have you overcome that? Yeah, there's so many struggles. I would say that the biggest struggle is believing in yourself, right? And of course, I have that challenge every day because when you make a decision. You're like, okay, like for instance, something as simple and silly as, hey, I'm at the farmer's market. I have a honey peanut butter. Let's say it's three ingredients, peanuts, honey, and salt, right? And you're sampling it to people. And one person might say, it's too salty. The next person might say, it's not salty enough. It's too sweet. It's not sweet enough. And you're never going to make everyone happy. And you're second guessing yourself. Is it too sweet? Is it too salty. And then finally you just say, you know what? I'm an expert. This is what I think is the best. And you have to be willing to just feel the confidence in your action and then stand by it, but also have the awareness to be like, if something's not working, start asking questions. And so it's this weird juxtaposition of having enough, again, confidence to go forward with something that's really unique, but also have the back of your mind is, oh my gosh, is this the right thing? Should I slow down? Should I speed up? Should I take investors? Should I not take investors? How did they do it? They did it this way. Does that mean I'm doing it differently and that's wrong? And so there's always stuff happening in the back of your mind. And then eventually you just have to be like, you know what, this is where I'm going to go and this is why. And the voice is like, okay, but make sure you keep an eye out because that might not be the right decision. And it's just constant battle. And I do that like with everything. You seem like the easiest going CEO I've ever met, to be honest. You just, you go with the flow and you know what your brand is. You know what your values are and you never deviate from them. And for instance, currently at Justin's, I'm not the CEO. Oh, that's true. Which is great. So I identified that my ability to lead a team that's world-class, that's functioning at a really high level, that's moving really fast. I don't have that skill set. I am not a highly skilled operator of a multi hundred million dollar brand. So I found someone who is, and they are the best at it. What I'm good at is culture and innovation and quality control and marketing and sales and supporting the staff everywhere in every way that I can. And so it's understanding too, that like, I can't do it all. I'm not the best at everything. Having enough, I don't know what the right word is, self-confidence to know that I don't know everything and it's okay to bring people in to guide some of my decisions is great. I don't want to make all the hard decisions. And so you get to a certain level and if you can't let go, you might get wrestled to the ground. And I've learned that a few times. Justin, man, I'm really so proud of this guy. And when I hear him talk, it's just so cool to see the evolution of where he's come from, where he is now. So like, it's really thrilling sitting here and knowing it's sincere. And even to Julie, my partner with the Creative Entrepreneur podcast, having Justin on here when he says, I don't know what, you know, I don't know what he's authentic. This isn't something that he comes on podcasts all the time. He's not out there doing this all the time. He's saying, cause he cares about his company and his peanut butter and the environment. So just an amazing thing. But now get ready. This is a great segue here. Get ready because we're going to do something else amazing. This is called Jewel's Rules, Justin. You've never played Jewel's Rules. I know that. Jewel's Rules is a segment of the show where Julie, as a mom of four, a media strategist, a publicist, we ask her something and she gives us an answer on it. But in this, in today's case, she came up with this one because she studied Justin and she learned how you mixed basic ingredients that worked. In this Jewel's Rules, it is best combos of all time. It could be Batman and Robin. It could be two things that go together in food. And we're all going to play this game. So, Julie, it is to you. Can you alarm the trumpets? Can you get the trumpets playing for us, Dom? My first answer. Classic combo. Michael Jordan and Scottie Pippen. I'm doing that for you guys, the basketball duo here. So that is my classic combo, okay? Can you beat that one, Justin? I'm competitive too. Wow. Okay, so peanut butter and banana has been one I've always been trying to figure out, but it's some things you just can't make shelf stable. They have to be fresh. That's my favorite combo. if I were to to extrapolate that gosh I would say Siegfried and Roy well done wait I have to know why you know I like big cats you got to get your you got to get your sequins on and those guys knew how to party going down a good path here okay Julie what do you got for us next okay so I find And I just, I feel like it's a psychological delve into Justin's mind, Siegfried and Royd, which I love. And I'm thinking it's because he's close to Vegas as well. So I going to kind of go into my psyche I going to say Oprah and Gail They a good combo Oh you don even know Okay That a bad one Burgers and fries burgers and fries That's my thing. But Gail is Oprah's best friend. So wait, so Dom doesn't play this game? No, I'm going to play. All right, let's go, Dom. He's Google. No, I never Google. You know, the creativity in this guy's head. My first that I'm going to go with in honor of the Knicks, about to win a championship here the first one i'm going to go with is it is benson and stabler from svu they are the two detectives that have been on svu law and order for 20 years they're the best combo ever okay okay neither of you come on man yep listeners who agrees with me put it in the comments julie final jules roles on this escapade we had here before we get back to some more questions i got it okay this is for our business junkies here supply and demand yeah you're welcome way to bring it back around now let's get back to justin gold back to the man of the hour dom man of the hour right we're coming to an end here we've got a few more questions for you but let's go entrepreneurs looking to get investors joley said you started with a food processor basically so how do you one how do you have the guts but what advice would you give to an entrepreneur that's saying well i can't ask somebody for money because can i just do a side trick don't give dom any big ideas either because i feel he on this on this show he always talks about lima beans and i've always like just detracting him from this idea so don't give him any real concrete ideas for his lima brain lima beans will have a moment someday i dissected those when i was in high school terrifying but i'm just warning you right now don't give him any any real concrete ideas on how to build a lima bean business a little warning there i got you got you back what advice would you give yeah man it's tricky dude asking for money is one of the hardest things an entrepreneur has to do and it's funny just because someone has a lot of money or success or wealth or whatever doesn't mean that they're a great target for entrepreneurship or for investing. Sorry. The most important thing that I've learned are to find your first investors are people that like the product or like the service or whatever it is you're selling. They have a connection to it and they like you. Right. And so I made it a point to develop relationships with people either while I was or before I was asking them for investment because you get a sense of credibility and you get a sense of trust. And then if they like the product, you know that it's an easier ask because it's something that they want to see out in the world. And then the other thing, which is a little smoke and mirror-ish is you try to find people who will make you look good. So I went out to some people who made me nervous, who I was lucky enough where they liked me and they liked the product. And when I was able to get them invest, I was able to not leverage, that's a terrible word, but I was able to really like amplify the fact that hate then, and people be like, oh, so-and-so, they, oh, okay, good to know. And so it just helps give me more credibility. And the other thing that I did that really helped with investors is I had an advisory board. And I really think this is important for anyone. I had three people, you don't need any more, you can do less. And having an advisory board or team allowed me to say, hey, look, if you don't think that, if you have any questions about my ability to run an organization or to see this thing through, ask so-and-so. I'm getting advice from them and having an advisory team really gave me an edge because it gave me a sense of credibility, but being likable, being nice, and sometimes not taking no for an answer, figuring out why there's a no there. And so when I heard a lot of no's, it was like, hey, I don't have any confidence that you've ever done this before, you're going to be able to return an investment. You'd be like, oh, I understand that, which is why I have. So it's always being able to overcome an objection and knowing where that objection might come from because you're ready for it. And not having experience, advisory board, not liking the product, well, I already know you like the product. And so just finding the right people and finding the right lanes is my biggest input there. Justin, good stuff, man. We appreciate you. I got a final question for you before Julie takes us home. And you really started to go into it there with the no's. What would you say to the entrepreneur that's here in the no's that believes in their idea, but is really thinking about giving up? What kind of advice would you give them? Yeah. So it's a little trick that we use where every time we hear the word no, in our brain, it means not now. right? And so if you reframe every no with a not now, it just gives you the confidence to be like, okay, well, it's not a good time. I'll come back. I'll wait till things change. And for investors, it could be, hey, I want to see a little more traction. For retailers, it can be, you know, their no means I just want to see you grow a little more in the marketplace. And so for business, not maybe in life, but in business, I always use the filter of not now. And when I think about, okay, well, if they said no, and that means not now, what are the things that I need to do to turn that no into a yes and start thinking through on what those things are? Because when you reach back out to someone, you don't want to just be like, hey, it's been a while. I wanted to check in. You want to be like, hey, guess what? We were just covered in the local newspaper and I wanted to share that article with you. And that is seeding something that'll get to a yes down the road. And so it's always being a little clever with how you use that word. This has been such an experience for me, and I don't know why Dom has been hiding Justin from me for so long, but I honestly am so touched. You are such a real person. I'd love to see the interaction and the love between you and my friend, Dom, Justin. for all you entrepreneurs out there, you can do it. Justin started this huge business, this empire with a food processor, a kitchen, and an idea that his roommates could not keep their hands off of. He at the time didn't have an investor or a roadmap and there was no guarantee. There is no guarantee in entrepreneurship. And that is the whole lesson right here that I want you to understand that I'm sure Dom and Justin want you to understand. You don't need permission. You don't need that perfect plan. You just need to be so convicted in your idea that you are willing to put your name on it and hand it into the world because the world is waiting for you to build it. So whatever you're sitting on right now, whatever idea you have been thinking about for years and years, there is never a right time to launch. Know that right now, this episode, it is your sign. Write your name on the jar. Thank you so much for listening to the Creative Entrepreneur Podcast. If you love this podcast as much as we do, if you love Justin Gold as much as I do, sorry, I love him, I think probably more than you do now. If you love this episode as much, remember to rate, review, subscribe, share it with all your friends, share the love because together we can create more. And in the meantime, keep creating. If you run a business, you know the real challenges in getting the leads is to remembering to follow up with them before they forget who you are. That's where Keep comes in. Keep is a leading sales and marketing automation platform built for small businesses just like me and you. It helps you capture leads, follow up Instantly, so you're not staying up till one in the morning trying to follow up on things you've been forgetting. It helps you send personal messages, automate your marketing so nothing slips through the cracks. Instead of juggling all these reminders, keep up with your business growth on auto pattern. You sell more, follow faster, and turn leads in to lifelong customers. Check us out at www.keap.com with a forward slash C-R-E-8-T-I-V-E. That's keap.com forward slash creative.