Stock Movers

UPS Falls, Coca Cola Jumps, Hilton Drops

5 min
Jul 28, 2026about 1 month ago
Listen to Episode
Summary

The Stock Movers Report covers major earnings announcements affecting stock prices: UPS shares fell 6.6% due to disappointing volume and margin outlooks after cutting Amazon business, Coca-Cola rose 5% on strong earnings and U.S. volume growth, and Hilton dropped 3% despite good demand as the stock has become expensive. Additional movers include Ford up 6% on raised earnings guidance and Visa down 2% after announcing 2,600 job cuts.

Insights
  • UPS faces structural challenges with unionized labor costs and reduced Amazon volume, forcing a strategic pivot toward less-profitable but higher-margin segments like industrials and healthcare
  • Coca-Cola's heavy reliance on soda (75% of sales) leaves it vulnerable to health-conscious beverage trends that competitors are addressing through protein and energy drink innovation
  • Stock valuations matter as much as fundamentals: Hilton's decline reflects investor concerns about valuation multiples rather than actual demand weakness
  • Margin expansion through product mix (Ford's SUV sales) and cost restructuring (Visa's job cuts) are driving positive market reactions despite near-term headwinds
  • Temporary demand boosts from events like the World Cup mask underlying economic weakness in key segments like Middle East travel and industrial manufacturing
Trends
Health-conscious beverage innovation becoming competitive necessity for major drink manufacturersUnionized labor costs creating competitive disadvantage in logistics and delivery sectorsStock market rewarding margin expansion and cost restructuring over revenue growthGeographic demand divergence: U.S. strength contrasting with Middle East weakness in travel sectorAutomotive industry benefiting from high-margin SUV and sport utility vehicle demandCorporate workforce optimization through targeted job cuts becoming accepted market strategyEvent-driven demand (World Cup) providing temporary volume boosts masking structural challenges
Companies
United Parcel Service (UPS)
Shares down 6.6% after disappointing volume and margin outlook; cutting Amazon business due to low profitability
The Coca-Cola Company
Stock up 5% on strong Q2 earnings and U.S. volume growth; 75% of sales from soda despite health beverage trends
Hilton Worldwide Holdings
Shares down 3% despite good U.S. demand; decline attributed to high stock valuation rather than demand weakness
Ford Motor Company
Stock up 6% after posting earnings ahead of estimates and raising full-year guidance on strong SUV sales
Visa Inc.
Shares down 2% after announcing 2,600 job cuts (7% of workforce) despite beating Q3 profit estimates
FedEx Corporation
Mentioned as competitor to UPS with non-unionized labor, giving it cost advantage over unionized UPS
Amazon.com Inc.
Major UPS client; UPS cutting roughly half of Amazon volume due to low profitability of that business
People
Natalia Kinnejavich
Guest analyst providing detailed commentary on stock movements and company earnings announcements
Quotes
"The decisions you make don't sit still. They move through your business, across your teams, into everything that comes next."
Baker Tilly (sponsor message)
"The outlook for volume and margins disappointed investors. The company decided to cut about half of its volume coming from Amazon, which is a big client."
Natalia Kinnejavich
"75 of those sales are coming from soda... they've got water. Water and other things."
Natalia Kinnejavich
"It's not because Hilton expects travel volume to go down. It's because the stock just has become so much more expensive."
Natalia Kinnejavich
"Ford posted earnings ahead of Wall Street estimates. They raised their outlook for the year on higher prices and strong sales of high margin sport utility vehicles."
Host
Full Transcript
The decisions you make don't sit still. They move through your business, across your teams, into everything that comes next. That's why the thinking behind them matters. Not just how big it is, but how close it gets. That's Baker Tilly. Close enough to understand what's really driving your business. Close enough to turn insight into action. Across advisory, tax, and assurance, Baker Tilly brings enterprise-level thinking built around your business. Baker Tilly. Big thinking within reach. Bloomberg Audio Studios, podcasts, radio, news. The Stock Movers Report, your roundup of companies making moves in the stock market, harnessing the power of Bloomberg data. Also going on, some stocks on the move, and we want to get to that. We're joined by Bloomberg News Equities reporter Natalia Kinnejavich. She joins us here in studio. And we definitely had some stocks on the move. We had some earnings after the closing bell. Where do you want to start though? Let's start with UPS, guys. The ticker for that one is UPS. Shares are down by 6.6% today. So the outlook for volume and margins disappointed investors. So we know that the company decided to cut about half of its volume coming from Amazon, which is a big client. One of the reasons for that is because it's not as profitable for UPS. Instead the company wants to focus on segments like industrials autos healthcare But the issue here is that growth across all those segments is not there yet because that segment of the U.S. economy is not doing that well. So we also know that UPS is trying to cut costs. Labor is unionized, which is not the case for FedEx, its competitor. And 2023 contract also was like a big increase in costs for labor for UPS. What about Coca-Cola? So Coca-Cola, yes, it is an interesting story. The stock is up by 5% today. Comparable earnings per share and organic sales for the second quarter beat consensus expectations. We see that volume was really strong here in the United States. Of course, the volume was up thanks to the World Cup, of course. And overall, when I spoke with a couple analysts about bigger trends, what is next for Coca-Cola? they said that first of all uh we see that there is a big trend for health yeah related stuff because many companies uh that produce beverages they put like protein they put like energy components into those drinks which is not the case for coca-cola 75 of those sales are coming from soda yeah exactly why are you smiling it's coca-cola people wouldn't are there are people out there who would say that's not necessarily health food no but they folks out there for years have broadened their portfolio. Yeah, they've got water. Water and other things. Let go to Hilton ticker is HLT Exactly so shares are down by almost 3 Here the story for Hilton So on the one hand we saw that demand was good in the second quarter mainly in the US Again maybe we should attribute it to the World Cup The Middle East was a big disappointment down is revenue per available room was down by about 30% over there. But one of the reasons why the stock is down when I spoke with a couple analysts, it's not because Hilton expects travel volume to go down. It's because the stock just has become so much more expensive. Ah, that makes sense. I totally get that. All right, some stocks on the move. We want to add a couple to it. Ford is up about 6% here in the aftermarket company coming out with their earnings. after the closing bell. Ford posted earnings ahead of Wall Street estimates. They raised their outlook for the year on higher prices and strong sales of high margin sport utility vehicles. They now expect to earn as much as $11 billion before interest in taxes this year, up from its prior forecast, Tim, for $8.5 billion to $10.5 billion. Yeah, so investors are noticing, again, stock up 6% in the aftermarket. All right, you're watching Ford in the after hours. I got my eye on what's happening with Visa. Shares down about 2% in the after hours. The company reported fiscal third quarter profit that beat Wall Street estimates. This just hours after the company told staff that it will eliminate roughly 2,600 jobs. Visa did say it's taking a $563 million charge as a result of the job cuts. It affects 7% of their workforce. Adjusted net income though for the three months through June rose 8 from a year ago That topped the average analyst of estimates surveyed by Bloomberg a share was adjusted net income The Stock Movers Report from Bloomberg Radio Check back with us throughout the day for the latest roundup of companies making news on Wall Street. And for the latest market moving headlines, listen to Bloomberg Radio live. Catch us on YouTube, Bloomberg.com, and on Apple CarPlay and Android Auto with the Bloomberg Business app. The decisions you make don't sit still. They move through your business, across your teams, into everything that comes next. That's why the thinking behind them matters. Not just how big it is, but how close it gets. That's Baker Tilly. Close enough to understand what's really driving your business. close enough to turn insight into action. Across advisory, tax and assurance, Baker Tilly brings enterprise-level thinking built around your business. Baker Tilly, big thinking within reach. AI is entering its most consequential phase where scale, safety and sovereignty will determine who leads and who lags. Join Bloomberg Tech in London on November 2nd and 3rd as global leaders across business, finance and policy examined the defining trade-offs shaping the future of AI. Thank you to our presenting sponsors, Salesforce, and supporting sponsors, IDA Ireland and Schneider Electric. Learn more at bloomberglive.com slash techlondon.