The Code To Winning

LET’S TALK MENTAL HEALTH: WHY SHAME IS THE REAL ENEMY || JAKE AND JOE SHARP || EPISODE 061

54 min
Oct 14, 20256 months ago
Listen to Episode
Summary

Jake and Joe Sharp, twin CEOs of J.D.O. Fitt, discuss their fitness program and mental health advocacy following their brother Sam's suicide in 2020. They emphasize that shame—around eating habits, emotions, and self-worth—is the primary driver of both obesity and poor mental health, and that their science-based, shame-free approach to fitness and community connection is key to sustainable lifestyle change.

Insights
  • Shame is the root cause of both overeating habits and mental health struggles; addressing internal beliefs and self-worth is more critical than restrictive dieting or extreme fitness regimens
  • Men's higher suicide rates are linked to cultural messaging that discourages emotional expression and vulnerability; creating safe spaces for men to open up without judgment is essential for prevention
  • Sustainable fitness results come from lifestyle habits, patience, and calorie/protein awareness—not from following trendy fitness influencers or extreme protocols; personalization and small wins matter more than perfection
  • Community connection and genuine human presence are therapeutic interventions for mental health; even people who appear to have it all together may be silently struggling and need proactive outreach
  • Physical and mental health are inseparable; obesity and suicide are among the top mortality drivers, and addressing shame across both domains simultaneously is more effective than treating them separately
Trends
Rising male suicide rates (3x higher than women) driven by shame, emotional suppression, and inability to express vulnerability in male-dominated culturesBacklash against fear-mongering nutrition and fitness content; demand for science-backed, shame-free wellness programs that prioritize sustainability over perfectionMental health awareness tied to fitness and lifestyle coaching; fitness brands positioning themselves as mental health advocates, not just physique coachesCommunity-driven fitness models (group calls, peer support) outperforming transactional one-on-one coaching for long-term adherence and psychological well-beingObesity epidemic linked to psychological factors (trauma, grief, shame, financial stress) rather than laziness; holistic coaching addressing root causes gaining tractionYounger generations (Gen Z, millennials) seeking authenticity and vulnerability from fitness influencers; rejection of curated, unattainable fitness personasReligious/faith-based communities (LDS, Christian) integrating mental health and suicide prevention into wellness messaging and community outreachMicro-influencer fitness brands (Instagram, TikTok) with authentic personal stories outperforming traditional fitness media in engagement and trust
Topics
Suicide Prevention and Male Mental HealthShame-Based Eating Disorders and Overeating HabitsScience-Based Nutrition and Calorie AwarenessSustainable Lifestyle Change vs. Trendy DietsCommunity Connection as Mental Health InterventionEmotional Expression and Vulnerability in MenObesity as a Mental Health IssueFitness Coaching and Accountability StructuresGrief and Loss ProcessingReligious Faith and Mental Health IntegrationSocial Media's Role in Fitness MisinformationProtein and Macro Tracking for Weight LossBuilding Confidence Through Physical TransformationAddiction and Coping Mechanisms (Alcohol, Pornography, Food)Trauma-Informed Fitness Coaching
Companies
J.D.O. Fitt
Fitness and mental health coaching program founded by Jake and Joe Sharp; offers science-based, shame-free nutrition ...
People
Jake Sharp
Co-founder and CEO of J.D.O. Fitt; twin brother; experienced brother Sam's suicide in 2020 while on LDS mission in Ti...
Joe Sharp
Co-founder and CEO of J.D.O. Fitt; twin brother; experienced brother Sam's suicide in 2020 while on LDS mission in Pu...
Sam Sharp
Younger brother of Jake and Joe; died by suicide on March 13, 2020; inspired the Sharp brothers' mission to address m...
KG
Podcast host of 'The Code To Winning'; conducted interview with Jake and Joe; shared personal experiences with the Sh...
Quotes
"Shame is the driver of a lot of this overeating and mental health struggles."
Joe SharpMid-episode
"The lean and confident program is science based. It's science backed and it's shame free. That's why we say you can eat whatever you want. Once you know the science behind it you can do that."
Jake SharpMid-episode
"Connection is such a big answer to mental health, physical health, healing a healthy lifestyle, healthy connection with others and what that looks like is so important."
Joe SharpLate episode
"When you really feel like, this is it, like I'm going to stay in this dark place forever, like I can't, I don't know how to get myself out, reach out to someone, reach out to a friend, reach out to a family member and you'll begin to find that light."
Jake SharpLate episode
"Winning to us means focusing on the things that matter most in life connection making it impact in people's lives showing people that they matter."
Joe SharpClosing segment
Full Transcript
We do something like this until a life changing moment in our own lives that we got into the gym in high school and we kind of did the whole thing. We got lean. We finally gained a little bit of confidence in ourselves. We ended up losing our little brother. His name was Sam. He died by suicide in 2020, March 13. So until that point, I don't think we had such a huge purpose. No, I answered a call and I remember my mom and dad already crying. And when I heard his name, I couldn't control myself. I legit started screaming and trying to deal with it the best I could. Regarding the whole situation right now, I just feel like it's important for us to fully understand that it's okay to talk to someone. It's okay to form up with you guys if you're doing societies that involve people opening up. So much of social media is, hey, you need to do it like this way or you're doing it the wrong way. So it's just making sure it's, we want to really stress that the Leningonfner program is science-based. It's science-backed and it's shame-free. That's why we say you can eat whatever you want. Once you know the science behind it, you can do that. Yeah, we want people to live their way, their lifestyle. And that's what we're helping people do. It's finding what works for them. Like what gets them the results they're looking for that they've always wanted, but also something that actually... The code to winning insights you need today to seize the world tomorrow. Today we have double duo. We have a special guest or special guest, rather. We have twins in the studio. These are my brothers, people have known for a while. They've been very transformative in the fitness industry. They go by Jake and Joe, I call them Jacob and Joseph. Right. Without further adieu, they are the CEOs of J.D.O. Fitt, the entire purpose of their program is to try and help and uplift men to become lean and confident in their process and in their transformation as well. We're going to talk a lot about, if you're curious and learning a lot about like overcoming, overeating, struggling, mental health, suicide prevention, all these different components. This is the episode for you considering the fact that they've experienced something very, very significant and also very life changing in their life as well, which we're going to dive deep in at the same time. So without further adieu, our amazing and special guests, Jake and Joe. How you doing, brothers? Hey. That was amazing. I love that answer. I don't think me and Jake have ever been introduced like that. I really love that KG and all of you. It's been great getting to know you. As we dive deeper into these topics that, like you said, could be heavy, suicide prevention, all the struggles mentally. And then just the frustration of building a healthy lifestyle and what that looks like and overcoming and overeating habit, dropping shame. All these deep topics. I know we're going to touch a lot of people's lives today. Yeah, making me feel some type of way at the beginning of the podcast. Just joking. No, during the podcast, you're probably, um, here's go between two different, um, two different big reasons why we created this brand, why we created this business and, um, we're excited to share it all. Awesome stuff. So you guys were born and raised in Arizona, your entire lives where you guys like, uh, like born in Christianity and stuff like that. Can you kind of go into it? Yeah, born and raised in the AZ Valley. Yep. We were born, um, it's still a part of the church of Jesus Christ, the Latter-day Saints. Huge church. A lot of people know it as a Mormon church, but yeah, awesome stuff. All right. So I am, I'm very curious and I mean, you and I, we, we've spoken and we had an episode about two years ago. Unfortunately, uh, it's up in the clouds, um, which is one of these days through the help of Elon might be able to retrieve it, but as for now, the work must move forward as well. So I want to talk a bit, um, about the life changing events, um, that may have happened in, in your lives as well. So if we can just start, before you started as Jade, you owe foot, um, what led to you guys starting this specific program? Yeah. So we, we kind of got into fitness at early age, but we didn't, we maybe thought, we always thought we would be like going to medical school or my dad's a PA, my nurse, my, my mom was a nurse, my sister's a nurse, my wife's actually a nurse. So we always thought we're going to go that route, like that route, but sometimes in high school, we're like, hey, maybe we're like a personal trainer, but we never thought, we'd do something like this, um, until a life changing moment in our own lives, um, that we, we got into the gym in high school and we kind of did the whole thing. We got lean, um, we, we finally gained a little bit of confidence in ourselves. And then, um, we went to go serve, um, our church missions for the church of Jesus Christ in Mexico. Mm-hmm. Jake actually went to, uh, Tijuana. I went to Puebla just for a couple months. Um, and then we ended up losing our little brother, um, his name was Sam, to, uh, he died by suicide in 2020, March 13th. So until that point, I don't think we had such a huge purpose. We, we never even considered like owning a business, doing the whole entrepreneurship route, having like this big calling from God in our hearts to go impact people in this way. Mm-hmm. So everything changed after that. And Jake, you and, in Mexico as well at the time, right? Yeah. Um, and how was it when you guys received the news? I'll let Joe tell his piece, but, um, I was, I was cut off guard. Um, the mission is hard for its own reasons, trying to learn a new language, get accustomed to a new culture, um, dealing with all the standards that a mission brings, um, just being away from everyone that you've ever loved, but then having to receive that call was never, never my plan. And it always, the last four or five years, it's always bringing me back. Like what if I didn't go out on a church mission, would he still, would he still be here? Um, yeah, it's never something I ever planned for and it's still to this day, like, I remember walking up that hill in Tijuana. We were coming back from a family and I already had like a feeling that something was off. I got a call from first my, uh, my church leader that was saying that my parents had to talk to me and I was already like dreading the call because I knew something had to be wrong. Did it ever cross your mind that it could be Sam? No. No. I, uh, I started, I, I answered the call and I remember my mom and dad already crying. And when I heard his name, like I couldn't control myself. Um, I, I legit started screaming and, um, trying to deal with it the best I could. Um, but yeah, it's still, it's still like, brings me back to that moment. I still have all the same emotions. Like if I, if I take time to think about it, um, and I, I still question like, would things be different if I stayed home, but, um, yeah, I don't know. And for you, Joe, uh, can you recall the moment you received the news and how it was for you? Yeah. Because you never forget that day. No. I don't think, I think if you ask anyone that has lost someone in a tragedy in any way, whether it's suicide, whether it's a car crash or anything that, that call is like something you have nightmares about. It's, it's something that is the little things could bring yourself back to. It's like when you hear that moment, like you hear that, whether you were there or you're receiving a call from a family member telling you something happened. It's like my body, like in a way, like my body remembers that. And just like Jake said that it's the weirdest feeling like out there in the, doing normal missionary activities in Mexico. And then like that, that day already had a feeling like throughout the day that something was dark or something was up. And then I got called into the Mission Presence Office. I had no clue. Like I thought it was for like, I was getting assigned to a new area or something like that, just like some, some normal mission stuff. But you never forget the pain of that first, like, first realization that something like this could happen. Like our best friend or little brother that was at home alone felt that much pain to choose to take his own life. Like I just remember pulling out my hair, screaming, being angry with God, all the emotions, it's everything. And I think it's, yeah, I just love what you guys have shared right now. And I think from like my studies of the topic is you get to understand that at that point in time, they saw no way out. Like they saw this to be the only solution to overcome the internal pain that has been building up over time as well. And it's hard because there's so many external factors like what if should have could have had I been in the US rather than being in Mexico had I been in that presence, what could have happened as well. And you can go just as much therapy as possible. Nothing will ever be the same again. You can heal, but the loved one is not going to be there. And I'm saying that I think that's the hard thing about is the fact that you can heal, but they're gone. You know what I'm saying? And one of the things I love about yoga is Instagram page. By the way, it's the fastest growing Instagram page in all of Arizona. We're we're so J. Do you feel it's going to be down at the comment section as well, but you guys have brought a lot of awareness there, which I kind of want to go into what you guys have been doing. I'm taught especially right now being mental health month, mental health, mental health month right now. I want to lead to a question before I continue. Statistics have shown in the last six years that the suicide rate among men has been increasing at a rapid pace three times more than women and is significantly going higher as well. Why do you think that's the case among men and young guys and people that are male? I personally think there's a lot of different factors to it, but I think one of the main reasons is the shame around men and the inability to maybe express emotion. To feel safe around other people to talk about the things that they may be battling inside their head. I think even society sometimes shuts men down to feel a certain way. I think a lot of it stems back to that. And then of course, there's other factors like them never feeling enough for anyone. And battling certain financial things in life, providing, I think there's so many different things, but it comes back to shame, the inability to express emotion and process things. I think Joe here on the two biggest ones is being able to be open and honest with someone about the things that you're going through without being shame for it or put down about it because as guys or as men, we're always told that nobody cares. Yeah, nobody cares. Just keep working harder, keep doing what you need to be doing. And there's so much truth to that. It's taking that responsibility, but the other side of that is actually being in touch with your emotions and being able to work through those. And so many men just shove them down. Don't open up to the people around them and they just take on all this weight. And it gets to a point where they just can't anymore. They may be suffer with mental health issues or in other ways even too with addictions or other bad habits we see it all the time, but just being able to have people to open up to and work through those emotions and not be shamed about it are two big reasons. And it's also been proven obviously with a lot of addictions, everything's got a psychological effect on it and everything's psychological. So sometimes in addictions that have been facing through men, whether it be alcohol, it's a mechanism that to try and cope with the pain that they're feeling internally pornography, drugs, all these different stuff. And so regarding the whole situation right now, I just feel like it's important for us to fully understand that like it is it's okay to talk to someone. It's okay to form up with you guys, it's been doing societies that involve people opening up because men usually open up with people they trust. Women it's a little easier. You meet her in a bar, she tells me a whole life story. I'm like what the heck, my name's KG, let's start there. So those are the repercussions. So we had an internal joke of repercussions by the way. So I think that's important and I think which I kind of want to go into what you're doing. One of the things I love about the lean and confident program is the fact you guys have stress on the importance that listen, it is okay for you to eat certain stuff but it's about the level of discipline. Can we kind of segue into that and if there are any repercussions of what you eat? Yeah, I love the word repercussions. Listen, the thing is we like I love that you said you could eat whatever you want. I don't want you guys watching, listen to this or watching this, think oh these guys just eat whatever they want, that's because that's not the case. The lean and confident program and the community that we built in our building is science based. I mean Jake really want to stress that because there's so much fear mongering out there around nutrition especially. There's so much fear mongering on like what you need to be doing training wise, the specific lifestyle that you need to live but not a lot of it is science based and actually backed by the evidence. And so that's what we have taken the time to study our role modeling, ourself after the people that are actually science based and know what they're talking about to make sure we're teaching the right people, like the right things to our people so they're not like confused by all the fear mongering online because that's such a huge thing because fitness nutrition that's so much of social media is hey you need to do this like this way or you're doing it the wrong way. So it's just making sure it's, we want to really stress that the lean and confident program is science based. It's science backed and it's shame free. That's why we say you can eat whatever you want. Once you know the science behind it you can do that. Yeah we want people to live their way, their lifestyle and that's what we're helping people do is finding what works for them, like what gets them the results they're looking for that they've always wanted but also something that actually sticks and becomes a part of who they are. And a lot of people think that's well I have to restrict everything, I have to be a bodybuilder, I have to do this or I fail or I don't get the results and Joe and I just don't think that's the case. You don't see it with the people that we work with. The real results, the people that we see went in on the lean and confident not only ourselves but our clients are the people that learn how to drop their shame behind their eating habits, their workout habits and build a lifestyle, build those habits that work time and time again that keep them feeling good, getting the results and finding the joy through it all. I'm grateful to you guys touching them and sometimes social media does put that way because you see a lot of the trendy stuff where you have to wake up at 4 a.m. jump on the pool at 5 and then by 5 or 5 you have to dive in the water as well as with this 5 when you're up in the air what the heck is going on down there. But lean on confidence back onto them and I've seen you guys, the pictures of you guys before the transformation, respectful you guys look like teletabbies, you know, Tinky and Dipsy. I think we've actually, yeah, Jake said we've actually used like the teletubby music behind what is the transformation photo. That's gold. No, the reason I'm adding one that when I've been training within the past few days they have been pushing me beyond my limits. The first time I'm in the gym so many times consecutively and everything that they teach is what they live by as well which has been a very, very exciting thing which I fully concur. So speaking about that transformation and lean and confidence, why those phrases? We again want to stress lean is healthy and not, I know maybe some of you guys might think like lean is like bodybuilder lean. No, that's not what we're talking about. Is a healthy body fat percentage and between men and women it might be different. But in a lean body fat percentage so you're living the life that you want to live and you're comfortable with the body that you have and then confident, confident in your ability to sustain this lifestyle, confident in the body that you're building, the body that you have and confident in the tools that you have to take care of your mental health. That's why it's the lean and confident program and community. I think there's so much behind our brand while we wanted to coin. Lean and confident, you guys we just talked a whole lot about Sam and he's in a time into our purpose but also as Joe and I story as well like going through high school, we didn't have the confidence, we were actually struggling mentally a lot and then we left on our missions, gained a bunch of weight and then got that call. How much did you gain? Tell me, tell me. Tell him how much you gained. Who was Tinky Winky among the two of us? I was Tinky Winky. What happened to other ladies? I'm embarrassed I know all four of the names bro, I'm not even watching by choice. I had a little brother and so I just so I can't even know like the colors of the thing. I think Tinky Winky's purple and I think like there's like Dipsy Lala and Po. Oh now it's coming back. I don't know how I know them all but that's a story for another day. Yeah I gained 55 pounds in four months. I gained like 40 to 45 pounds in three months. So we put it on and we can still put on weight so fast if we didn't live the lean and confident lifestyle. But there's so much behind the confident part on Joe and I finally finding our confidence, building the right tools, the skills, dropping the shame that we've built over 10 years of bad food habits, then cheating. Bad habits in general whether that's pornography, beating ourselves up, that confident phrase is so much more than just like freaking trying to look good in the mirror or whatever like being that bodybuilder. It's so much more than that. Lean and confident is hopefully going to change each individual that we want, like that watches our stuff. It's not about us. It's about them building their own lean and confident lifestyle. So they're confident themselves and they keep working and building a life they want. Man I love what the both of you said a lot and you can tell the transformation that has happened and there's a purpose behind it like your brother Sam and trying to avoid and prevent a lot of people that may be feeling that way as well because you'd be surprised that even sometimes among our closest circle it takes a certain level of bringing the walls down before somebody can actually end up exposing and talking about what is really bothering them. Obviously once you experience a suicide very close to a family naturally you start randomly checking up on people like these. It's everything okay. Something you've never done before and then you just randomly keep calling, is everything all right? Because you don't want to try and see something happen like that again because it's a pain that is so hard to get out of. It's like a dark place where you just completely overwhelmed by so much of pain, anguish and just bitterness like questions that are not answered and they can go on on set as well for a long time. And I think it's important that confidence is first instilled within us before we can try and push and help other people and I've seen it with both of you as well and a confident man can conquer anything. You know what I'm saying? But more importantly they can be able to provide for their family, they can be able to look in the mirror and overcome the challenges that they're facing. Confidence is such a big part of a man's attribute and once it's fully gained not the fake with the C1 social media and they say I'm not going to go into those bloody gurus. But. But confidence is what most important so I'm grateful you guys shared that which kind of like segues now into the community. So what's part of your community? What do you guys do in those communities? I love, I think my favorite yes of course I think we love getting, having the opportunity to work with someone one on one and getting deep with them and what their struggles might be in helping them change their life. But the group aspect of this and to me and Jake to meet with people weekly on Zoom calls and to be able to build community in our audience like our platforms, Instagram, TikTok. It's so it helps because connection is such a big answer to mental health, physical health, healing a healthy lifestyle, healthy connection with others and what that looks like is so important to me and Jake and we know that it's important for everyone to, for their mental well being as well. So with our community we really try to, especially on these group calls every week, it's our favorite thing to do because we open up topics that are deep and we talk about the shame of overeating, shame that you might be feeling with your past mistakes, your mental health, depression, anxiety, why exercise, intertwines with all of that, why, how can you approach nutrition in a sustainable way, all these deep topics and going through topics with a community that people feel understood, people feel like, hey, these people might feel the same way as me. It helps people feel like they have, they could take another step forward that they could find hope when they might not see it because like you were saying KG, it's like a lot of people are stuck and we know this personally talking to so many people that have reached out, so many people, they don't feel the light, they don't see light. Like me and Jake could talk about hope and tell them that they matter but a lot of times there's so much darkness and they're swallowed up with the darkness that they can't even, like they don't know the next step. That's why connection matters so much, connection in their daily life, like not only with, like people online but real connection with real people and I think a community brings that aspect out where they feel seen and they feel like they could take a next step. And we prefer Jake speaks on that, I want to stress on that whole connection thing which I like so much and as I've been going from city to city, there's something that when I've been with you guys and Phoenix that even if we may be like let's say a different part of your place, the fact that you know someone is there, you know what I'm saying? That's what I realized when you start like putting the dots together, like as human beings we are social creatures, we crave connection, we need connection and that's why from our beliefs we know that our family is the most important social unit for time and all eternity and that's what God designed us and put us in families but not just that is the fact that we are social people and we can overcome these anxieties, the depressions if we connect in a deeper level of what Joe just said, sorry Jake, we have same thing. I just wanted to follow Joe, I don't know why I'm smiling about this, sorry, forgive me. But connection is huge, I was going to mention just examples like how many times just going to the group call that we hold or like connecting with our community has helped me like overcome some bad, bad depression or even like overeating habits that have stacked up, just getting around people that are doing the same has even helped me when I'm supposed to be like the coach, being around people that are on the same journey and building this lifestyle has helped me see the light more, has helped me find the joy in this process and I even, we just did a, I'm remembering a concept piece we just put out on connection and some of our examples were like dealing with the suicide, dealing with life's troubles, like the things that happen that really beat you up, there's been so many times where we're what saved us or like what has gotten us out of that place was going to hang out with family, being around our nieces and nephews, just having a good time, getting around our good friends has literally helped us so many times, I can't even count, like when you really feel like, this is it, like I'm going to stay in this dark place forever, like I can't, I don't know how to get myself out, reach out to someone, reach out to a friend, reach out to a family member and you'll begin to find that light, you'll begin to find that joy again, I really believe that. Yeah and I think I would add that for those that want to help and reach out to maybe people that are struggling mentally and you don't know, it's often the people that feel like, oh they have it all together, like you see them and they have it all together, it's often those people that are making people laugh that are helping other people but they're not talking about something that they're going through. It's like that's one of the key things about our little brother Sam is he was the guy that was constantly reaching out to other people and making other people smile and being the man to show like that Christ like love, the pure love for people but a lot of his even high school friends or of course our family kind of knew the struggles that he was going through but a lot of the people were blindsided with his passing because he looked fine on the outside. So two you guys that are like questioning when I should reach out is these people check in on everyone because everyone, it's God of it, like people go through things that's just life but even the people that look put together. And I couldn't agree more and it's also the genuineness and how you reach out. It's something so important as well because you guys have experienced me at a bit of my time, I'm at lower slow but there's never been a time when you guys haven't failed to say hey listen KG, we know what you've experienced in your life, like we love you and do this sometimes people just don't know how to act in certain situations and it's hard to really say because they've never experienced a certain level of like a deeper or a close person you know commit suicide or something like that so it's harder for them to reach out because they're like okay what the heck do I say let me just go like a post on Instagram no no like just go out there literally just reach out and sometimes it doesn't even require you talking just requires your presence because your presence is a present KG Shakespeare. No I couldn't agree mom and so now back to the the overeating part you know one of the leading causes in the United States of death is actually obesity. Bloody McDonald's. Over eating your McDonald's. Over and there you go. Exactly. Exactly. Look at that. Exactly. Thank you very much. Why is it such a concern that people just seem to be overeating right now? I'm glad that you brought that. I'm Jackie could go into this but before Jake. Are you trying to say something? Yeah. Why you say Jake should go into it is it a way? Oh I just want to say with what you said is like we just we were just talking about this on Instagram and and we we always talk about this obesity and suicide or one of the main pro two of the main problems in the world today with mortality rate like people dying and so that's why me and Jake are focusing on these topics like overeating shame because we know these these shame is the driver of a lot of this overeating and mental health struggles. Yeah I would before I go into like why we think the summer's obesity with what Joe said. I just blanked. Can we say what did you just say about obesity and suicide? Oh yes no obesity and I would even say like why what's our purpose is to help people with their mental health struggles not only like people that have committed suicide or people that have suicidal ideations that have had thoughts of taking their own life but just mental health struggles depression anxiety because they they go hand at hand mental health and physical health they they really do go hand at hand but your to your question on like why do you think obesity rising or people overeating yeah. I think people I think social media is a big thing right now like they think that they have to be a certain way whether they have to be the carnivore bro they have to be the body builder bro or they have to be the bikini model or else you're not you're not anything you can't try to help the lifestyle so it's a lot of that fear mongering like we talked about that plays a role on why people just don't don't get this right or they try those methods and they're like what the hell I can't get this right like there's no way I can do this I love I love my food I I don't want to be this bodybuilder. So I guess it won't work for me. So people don't don't focus on the right things they don't focus on understanding their diet better they don't focus on understanding their lifestyle better they don't need to be this David Goggins they don't need to be this bodybuilder that they they idolize they just gotta be them they just have to understand their diet better understand their lifestyle habits better because at the end of the day it's just lifestyle habits and patience that's how that's how you're gonna get the results that's how you become someone lean and healthy lean and confident is creating that lifestyle having the right habits and having the patience that this takes to to drop your overeating habit to build the muscle you want it it's those three things yeah and an overeating habit is driven by shame yeah I'm driven by shame around food shame personal shame with how they feel about themselves so they don't they just don't think they're worth the healthy lifestyle that's what we see a lot is they truly believe that like that's why you see a lot of people start off in this journey maybe 30 minutes 30 days in 60 days in and then the result back to who they actually believe they are or they who they believe the worth and so they go back to those same habits that they coped with overeating all that stuff but I think when you really under like you uncover their shame and the deep internal issues because someone that may be obese and struggling with the overeating habit regardless of what your fitness true says or some freaking had ass online is gonna say these people are not like always lazy these people are not always undisciplined there's so much more to that it's such a blanket statement and so stupid but these it could be caused by different like trauma grief factors of like social factors of environment your financial like all these different things play a part on why they may be have overeated to like to become obese and then it's just taking what where they're at now and helping them drop the shame that they've built over years the beliefs that haven't haven't served them and haven't helped them go go back to a healthy lifestyle and help them just like Jake said lifestyle have his patients but it's understanding the deep internal issues that these people might be dealing with. Joe definitely answered that better than I didn't maybe it's because I blanked faith point out but he definitely answered your questions better. I am a lot better. Tell them. Is that the repercussions of being twins? Yeah no that's our our internal joke right now is that repercussions and all that but what's more important between I know they go hand in hand but what would you say is more important right now in working out or diet? I would say understanding your diet better with yes with I we would say especially for dropping your lifestyle and dropping weight to a healthy weight and being able to achieve that goal of yours to build like build a sustainable lifestyles diet drives like 70 80 90 percent of your results. Yeah literally that macros your protein right so I think I was stressing on one thing I'm like gosh dang like I'm not even eating if I had anything I've been eating less the last two months probably like the one big meal a day but I seem to somehow still be like three months pregnant so I'm like what the heck is going on so I think it's about the this level of protein you get to fiber all the different stuff right so what would be this scenario like would anyone's diet that could help them? Yeah the tactical I want to keep it simple because that's where real progress is made is when you just understand your diet more in a better way and you keep it simple but like the question that you always get asked is like how did you lose the weight and keep it off like how how did you build that transformation and it's simple it is just being more aware of your calories and your protein that's where I would start and that's where we start with 90 99 percent of our clients is being more aware of your calories and your protein focusing on those two things that's going to be the biggest driver of your results not even like we wouldn't even go to like tracking every single macro but just being aware of your calories and protein and focusing on that does that's wonders that's where you see the most results yeah and I eased up something actually last night with the two of you which I liked so much Jake and I are very similar in the sense where you see results now you know what I'm saying well I wouldn't say that but I think in a scenario that you know we're talking about and I'm in the same way with the brand of been building it's nice seeing the the steady progress but I'm like the amount of guests up in getting I should be on like 200k you know what I'm saying but it's the level of like I see so much of progress every single day but sometimes we always have the end goal in mind and when I was like this into the conversation you're having I'm like you know what I'm a hypocrite as well because I'm going through that where it's like why is it not that like I like you guys see my schedule you see us see four or five hours a day I'm like I've done like five different states in the last five months like I'm so passionate what I do and sometimes I feel like the effort you put in is not necessarily reflecting the current result that you have but not yet the end result which segues into like the fitness journey yeah how can you convince those people or like the clients you end up like taking on board when they want to just go to the gym for a week and look at six years you guys oh that's like that compliment part of it dude part of the finish area is learning to take compliments or like just like when you've built confidence finally like and you didn't have confidence in yourself is building the component like being able to take compliments um but I think it it's so apparent like I said like that 30 day push it's we see it with so many clients and then just people that we we talked to that I have like just started their fitness journey again after that 30 day hit usually or just a little bit longer where someone will lose momentum or that maybe maybe they plateau and they have to um go a little bit less in calories or move a little bit more increase their steps or something um they they could let that plateau be a sign that oh my gosh I'm right back to where I started or like like I've really I'm really just the same man struggling with the same things like if we me and Jake don't step back and help them uncover that and be like hey this is the science of it like losing weight especially if you're coming from like hey I got to lose a hundred pounds this is a journey this is not this is not some get rich quick scheme or like get fit quick scheme online that everyone is promoting this is like hey I'm changing who I am I'm building a lifestyle so it's vital for me and Jake after those first couple weeks because when you're doing the right things and you're being aware of your calories weight starts to drop pretty quickly that like that that first couple weeks but it's when they hit plateaus or when they when they've been they need to maybe take their calories a little bit letter like a little bit less is like that's when we need to coach them the most on like hey change your perspective on this because this is what a weight loss journey looks like yeah it's helping them uh uncover those beliefs that they run into every time that challenge that that challenge ends every time they fail on their diet every time they slip up is helping them see that this is what it takes this is what it takes for you to actually become a different person or create a create a new lifestyle it's going to take those slip ups it's going to take those times where you are like where the heck are my results but uncovering that shame those beliefs that keep holding you back and get them to unconditionally commit to a new person and tackling those beliefs is where it starts awesome and obviously with Dr. Yussa technology I mean when then I was just an Idaho you can measure calories you can do the workouts this videos like it's it's it's it's it's easily um uh given as a blueprint to make it as simple as possible where they literally they just get into the gym and follow like the program that has been designed by you guys over years as well to try and like help get people in that right trajectory and I think that's the most important thing is trajectory you know it's hard like like I said I'm I'm not perfect at that I and it's not that I want like results right now I just know how much I put in and everything I do that it's like it doesn't reflect it some you know and so but when when you see the end goal like this morning when I couldn't even lift my hand a shower so I know you guys did a good job like in like what's going on why I said that's a great workout no I love that so much so for the viewers out there if somebody wants to get in touch of you um what can they expect from the program like what's the first thing that you guys go into and like as a group call is it workout like it's a different stuff can you guys kind of break down a few of the programs you guys have yeah yeah when we first someone first enrolls in the Leaning Comfort program um the key I think what we've learned is coaches um these past couple years being in business and helping people is to get those individuals winning as fast as possible and feel and celebrate the small wins and I think that's so important and someone's fitness journey is to show them like hey when you do the science base stuff and you stop um focusing on being perfect and showing these clients and individuals that are getting enrolled that hey you're gonna slip up you're gonna you're gonna make mistakes because we're human just like anyone in business they're gonna slip up they're gonna make mistakes any relationship you're gonna make mistakes getting them to understand that and it's not about perfection it really helps individual learn and celebrate small wins and they they feel like a winner along their journey I think that's so important in the first couple weeks I love that um with with their first couple weeks um you know KG where like our whole brand is Leaning Comfort but it's overcoming overeating because of Joe and I's journey um and being able to help others find the right tools so not only helping them see the small wins to those first couple weeks but to lead them through a process that starts to drop their shame gets them to unconditionally commit to um the process that just like Joe said is not being perfect at this but identifying those those let me believe that are building up shame behind your overeating habits or even your workout habits is um walking and walking them through that process and we we have coaching calls with them every week and then like there's our group call on Thursday helps connect others um but then actually having a structure for them that's personalized and we work through this with them like weekly as they check it with us um but building their lifestyle is the most important so they're not reliant reliant on anyone else or anything else but themselves to to build those tools so we have the nutrition structure that's that gets them aware of their calories and protein um we also have a workout structure that gets them to build the what muscle they want and we help them keep accountable love them love them as we approach like the the conclusion I want to just ask probably two more questions yeah what would the purpose and mission be of what you guys are trying to do right now with lean and confidence what's the purpose and mission? I think the biggest purpose that we have right now um especially tying in physical health and mental health and working people with the lean and confident program is um to help people drop shame to help people drop shame with um overeating so they build a healthy lifestyle and they finally find more consistency and then I think um shame ties so much into mental health and so helping them drop shame with the personal things maybe past mistakes um and helping them really feel like they matter I think that's a huge part of what we do love that um because that's our focus is our and our business I mean I would add to help each individual live their life to the fullest just like just said it's about physical and mental health so getting them to believe in themselves more or more than they do right now to live a better life um because it's possible for each and everyone whether that's getting them to laugh more more results um in their physical health bettering their mental health of course finding light in their life finally connecting with others I think they goes into it but live in their life to the fullest love that love that so much often ask people this question as we conclude um because it's the code to winning um and you know insights you need today to see the world tomorrow from your opinion from the both of you what is the definition or how would you define winning I think maybe our definition of winning has changed throughout life and I think a lot of people their definition of winning changes throughout life and I think winning to us means focusing on the things that matter most in life connection making it impact in people's lives showing people that they matter in approaching life with more love and belief I think that's winning for me right now uh I would agree with Joe is focusing on the things that matter and letting go of the rest is the answer but just to switch it up a little bit um is winning is being able to live the life you want and go after the dreams you want um and letting go of the rest I'll just put that in there is like living the life that you want and dreaming big as well but then letting go of the things that you can't control um as money powerful if you could let our viewers know um where they could get a hold of you your Instagram handle um the program the website which will all be in the description if you let them let them let them know please yeah you're you're gonna find me and Jake um j duo fit with the dynamic duo the twins um on instagram take talk um and then just find us there and then DM us through instagram and we could get you hooked up with the leaning the leaning conflict program if that's something that um you'd be interested in and you feel like this is the next step for you um yeah yeah Facebook's also Jake sharp joke sharp it's another social that we have um but yeah that's really fine this awesome um yeah the coach winning insights you need today to seize the world tomorrow uh j duo fit the sharp brothers thank you very much brothers thank you kg awesome awesome