James Franklin is HUNGRY to turn Virginia Tech around | No more SEC Championship? Cody Campbell vs Brett Yormark
71 min
•Apr 2, 2026about 2 months agoSummary
James Franklin discusses his new role at Virginia Tech, reflecting on Penn State's collapse and what he learned. The hosts debate the future of SEC championship games, college football playoff expansion, and a brewing conflict between Texas Tech donor Cody Campbell and Big 12 Commissioner Brett Yormark over Friday night scheduling.
Insights
- Franklin's shift from strict 'one-and-oh' mentality to allowing 'big picture' conversations at Penn State may have contributed to team's psychological collapse mid-season
- Virginia Tech's lower expectations compared to Penn State create a more favorable environment for Franklin to rebuild and exceed standards
- Conference championship games are becoming obsolete as playoff expansion makes them redundant and risky for elite programs
- Wealthy donors increasingly expect operational influence in college sports, creating tension between commissioner authority and donor power
- Friday night games are becoming unavoidable for non-elite programs seeking standalone TV inventory and national exposure
Trends
College football playoff expansion to 16+ teams will eliminate conference championship game relevanceDonor influence over athletic department decisions is growing as NIL and fundraising become central to competitivenessNon-elite programs must secure standalone TV slots (Thursday/Friday) to gain national visibility against SEC/Big Ten saturationCoaching staff continuity and trusted coordinators are critical for program stability during transitionsBenchmarking against national standards rather than conference peers is becoming standard practice for ambitious programsHigh school football scheduling conflicts are becoming secondary to college TV revenue optimization in major marketsTransfer portal success and NIL budget allocation are now primary factors in mid-season team collapse or successAthletic directors face increasing pressure to operate like Fortune 500 CEOs managing wealthy stakeholder relationships
Topics
College Football Coaching TransitionsPenn State Football Program CollapseVirginia Tech Football RebuildSEC Championship Game EliminationCollege Football Playoff ExpansionBig 12 Commissioner Authority vs. Donor PowerFriday Night College Football SchedulingNIL Budget Allocation and Competitive BalanceTransfer Portal Impact on RostersAthletic Department BenchmarkingHigh School Football vs. College TV SchedulingConference Realignment ConsequencesCoaching Philosophy and Team CultureSports Broadcasting Rights ReformCollege Athletic Director Management
Companies
Penn State University
James Franklin's previous employer where he coached for 15 years before being fired mid-season last year
Virginia Tech
Franklin's new employer; discussed as a program with rich history but lower current expectations than Penn State
Vanderbilt University
Franklin's former employer where he built early success and developed his coaching philosophy
University of Maryland
Franklin has prior ACC experience from his time at Maryland before Penn State
Big 12 Conference
Conference where Texas Tech competes; subject of debate over Friday night scheduling and commissioner authority
SEC (Southeastern Conference)
Conference considering elimination of championship game due to playoff expansion making it redundant
Big Ten Conference
Conference where Franklin had success at Penn State; mentioned as model for competitive standards
ACC (Atlantic Coast Conference)
Conference where Virginia Tech competes; discussed as less competitive than SEC/Big Ten
University of Alabama
Athletic Director Greg Byrne publicly stated SEC championship games should be eliminated
University of Georgia
Program that suffered injuries in SEC championship games, supporting argument for elimination
Texas Tech University
Program at center of scheduling conflict between donor Cody Campbell and Big 12 Commissioner Brett Yormark
University of Houston
Opponent in Texas Tech scheduling dispute; game potentially moving from Saturday to Friday
People
James Franklin
New Virginia Tech coach discussing his transition from Penn State and plans to rebuild the Hokies program
Brent Pry
Former Virginia Tech head coach now serving as Franklin's defensive coordinator; key staff continuity
Greg Byrne
Publicly stated that SEC championship games should be eliminated due to playoff expansion
Brett Yormark
In conflict with Texas Tech donor Cody Campbell over Friday night scheduling authority
Cody Campbell
Oil billionaire and Texas Tech donor opposing Friday night scheduling; advocates for sports broadcasting reform
Sean Spencer
Part of Franklin's coaching staff at Virginia Tech; previously worked with Franklin at Penn State
Michael Hazel
Handles operations for Franklin; previously worked with him at Vanderbilt and Penn State
Ty Howe
Called plays at Penn State; now offensive coordinator at Virginia Tech working closely with Franklin
Bud Foster
Legendary Virginia Tech coach who provided valuable insights to Franklin during hiring process
Frank Beamer
Built Virginia Tech's football tradition; Franklin aims to reestablish Beamer's legacy
Kirby Smart
Won SEC championship despite playoff loss; example of conference championship value
Joey McGuire
Proposed solution to playoff scheduling by starting season early and eliminating conference championship games
Tony Petitti
Proposed play-in games for playoff expansion; mentioned as having thoughtful playoff solutions
Greg Sankey
Defended Alabama's playoff inclusion despite SEC championship loss
Quotes
"We were a game away from playing for the national championship six games earlier. So, you know, we know we have a model that works, but, you know, we took on some risk."
James Franklin•Early interview segment
"I got a huge chip on my shoulder. Kind of an unusual situation. Again, six games earlier we're playing for national championship. Now, obviously some things happen that were in my control and I take total responsibility for that."
James Franklin•Mid-interview
"If we get to a place where we can't penalize the loser of the game because they deserve a certain level of consideration for playing that extra game, then what's the point of playing it?"
Greg Byrne•SEC championship discussion
"Cody Campbell does not run the Big 12."
Brett Yormark•Friday night scheduling dispute
"Apparently Brett didn't get the memo. Everything runs through Lubbock. Maybe we should bring the tortillas back."
Cody Campbell•Twitter response to Yormark
Full Transcript
on today's A&E on three presented by Bet MGM. I promise you a huge guest and we deliver new Virginia Tech coach James Franklin talking about what he's going to do to revive the Hokies, what happened at Penn State, and how he intends to rewrite his story in Blacksburg. Plus, Alabama athletic director Greg Burns says the SEC championship games time has passed. What happens next? Also, it's Big 12 commissioner Brett Yormark versus oil billionaire and Texas tech donor Cody Campbell. Who will win? We'll talk about it all on today's A&E on three presented by Bet MGM. This show is sponsored by Bet MGM and the Cavinter twins are facing off in the court of legends game and you can enter better than Jim's pick a twin to win free to play game for a chance to win a share of $2 million in bonus bets. Here's how to get this offer in three easy steps. Opt in to the pick a twin to win free to play game select whether you think Haley or Hannah will win the court of legends one-on-one basketball game played at the bank at the Bellagio in Las Vegas. If the twin you select wins the game, you'll win a share of 2 million in bonus bets. Also, you know what this time of year means for college hoops lock in for every game and make your March moment when you bet with boosted odds. Activate your odds boost token for any March matchups bet from April 3rd through April 6th and you receive a bigger payout if your bet wins. Here's how that works. Your March matchups odds boost token has already been dropped into your account. There's no opt in necessary. Add a March matchups bet up to the specified maximum stake to your bets then activate the token. If you win your bet with the token activated, you'll score extra winnings. That's all happening this weekend at BetMGM. Make it legendary with BetMGM. See betmgm.com for terms 21 plus only this promotional offer is not available in DC, Mississippi, New York, Nevada, Ontario or Puerto Rico. Gambling problem called 1-800-GAMBLE or 1-800-MYRE set available in the U.S. 8778-HOPE-NY or TEXT-HOPE-NY467369 in New York. 1-800-327-5050 in Massachusetts. 1-800-BETS-OFF in Iowa. 1-800-981-0023 in Puerto Rico. First bet offered for new customers only if applicable. Subject to eligibility requirements, rewards are non-withdrawable bonus bets that expire in seven days in partnership with Kansas Crossing Casino and Hotel. It's spring and this is the time of year when you start rethinking what's in your closet. I'm trying to keep fewer things but better things. Pieces that are well made, easy to wear all the time. I can just grab it and I know I'm going to look great. That's why I keep coming back to Quince. The fabrics feel elevated, the fits are thoughtful and the pricing actually makes sense. In other words, people are going to look at you and think you paid a whole lot more than you did. Quince makes high quality everyday essentials using premium materials like 100% European linen and their insanely soft, flow knit active wear fabric. Their men's linen pants and shirts are lightweight, breathable and comfortable. Basically the perfect layer for spring. Personally, I've got the 100% organic cotton mesh stitch sweater polo. That one, I was wearing on the show the other day, feels great, fits great, breathable, looks amazing. It looks like I paid three times as much as I did for it. That's what you're going to get with Quince. You're going to get fits and fabrics that look like you paid a fortune. But you didn't break the bank. You just look great. Refresh your wardrobe with Quince. Go to quince.com. That's Q-U-I-N-C-E.com buying a car can feel like guesswork. Is it really the right price or should you wait with car gurus you get unbiased deal ratings price change history and trusted dealer reviews so you can spot a great deal and buy with confidence. Go to cargurus.co.uk for complete vehicle details without any surprises. That's C-A-R-G-U-R-U-S.co.uk. Cargurus.co.uk. Car Gurus. Search. Buy. Sorted. Welcome to Annie and Ariane 3 presented by Bet MGM. And it's a big day on the show, Ari, because we have a very, very special guest. James Franklin, new Virginia Tech coach, former Penn State coach, former Vanderbilt coach joins us to talk about what he's doing in Blacksburg. I think he's a very interesting person always. I think he's incredibly interesting now because I am actually expecting very big things from Virginia Tech. So obviously, if you are a listener of the show, you are aware of his recent history, which was, you know, 18 months ago playing in a game that was, you know, a drive away from sending his team to the National Championship to the bad beginning of the year and ultimate dismissal from Penn State last year. And now going back to a place that has a rich tradition in history, but a bunch of recruits that probably don't remember that history. So I'm super excited to see how it goes. And I think that, you know, the results that Penn State got that they grew tired of would be absolutely incredible for Virginia Tech. And I also think that the players and the staff and the things that he was able to accomplish in the Big Ten at Penn State would probably translate really well to the ACC. And I'm excited to see how it goes for him. I also am very curious to see what he has learned from what happened at Penn State, what went wrong at Penn State. If he corrects those things, does it make Virginia Tech even better in the long run? These are the questions you've been asking because it's such a strange situation. You go from having the ball in a tied college football playoff semifinal to six games later, you are fired. It is pretty unprecedented in college football. And there's a reason the market for him was as robust as it was. There were a lot of schools that believed that James Franklin could get back to winning very quickly. And Virginia Tech is banking on that. So here is James Franklin. Honored to be joined by new Virginia Tech coach James Franklin, who last time was on the show was giving out great condiment advice. No catch, but a hot dog. No condiments required for a turkey leg though in your new place. That's fair. That's fair. That's exactly right. So how is the job for your halfway through spring practice? You've got a team where a lot of folks stayed. Some guys came from Penn State who you know. You've got an interesting staff situation where Brent Pry, who was on your staff for years and years, then was the head coach at Virginia Tech, is your DC. How has this first spring been? Yeah, it's been really good. Obviously, you have some familiarity with Virginia Tech before taking the job back to my days at Maryland and the ACC and things like that. So there's some familiarity. I got a lot of respect for this place and what was done for a long period of time. I think one of the challenges here though is the media all remembers the Virginia Tech that was kicking butt and taking names. The fans do, but these recruits, they don't. They don't really remember that Virginia Tech. So that's our challenge and that is our job to get this thing rolling in a way that's going to make everybody proud and get it going. Everybody proud and get recruits excited. The other thing I would say is it's just it's been great. Obviously, there's a core group of guys that was with me for the last 15 years that are with us here at Virginia Tech. And then we were able to get some of the band back together with guys like Brent Pry and Sean Spencer and others. You mentioned Pry, Sean Spencer, Michael Hazel, who was handling operations for you at Vanderbilt and Penn State. How much of an advantage was that to have people you trusted that you could talk to before you took this job who could give you a real lay of the land? Yeah, so I think that was really important. The reality is, although there was rumors everywhere, you know, most people I couldn't talk freely about until the very end. And some guys had to sign NDAs and things like that. But, you know, I would say talking to Bud Foster was a big one. I'm somewhat close with Bud before taking a job. I'm very close now with Bud after taking a job. He was somebody that was on the search committee that was able to talk to him and he was extremely valuable. But then also being able to talk to obviously Brent Pry when things really got kind of serious at the end and Michael Hazel, those guys played a big role in it. And then the guys that I brought with me being able to have conversations with them and see who was willing to come. So you mentioned earlier that recruits may not remember when Virginia Tech was kicking, but they remember when you were kicking, but they remember seeing you in the college football playoff a year and a half ago. How much does that help that you've got this recent success that you can say, look at these 10-win seasons, look at these 11-win, look at this 13-win season I had. And I would assume that resonates. Yeah, well, I'm not really doing it, but my staff is right. And we have a resume over 15 years, success in the SEC, success in the Big Ten. You know, so that history, I think is helpful. It also helps. You can't see it, but there's a Michael Parsons jersey right there in a Saquon Barkley jersey and another 40 to 50 jerseys on the wall as well. So those things, I think, tell a story, right? You know, we were able to do some things that we're very proud of at both Vanderbilt and Penn State. And we're going to take a lot of those lessons that we learned over the last 15 years and pour them into Virginia Tech. So what have you learned in the past nine months? I mean, because I'm just going back to the beginning of last season, we're talking about, oh, are they going to win a national championship? Are they going to compete for national champions? And it happened so fast. What did you learn from that entire process? Well, a couple of things. The first thing I would say is I think it's a great question because one of the things I talked to this team about is that coaches are constantly challenging players to get better, right? We should be growing and evolving constantly. And the same goes for coaches. You know, so through this experience, my 15 years and then what happened this past year, I think we took on some risks thinking that we needed to take on some risks to get over the hump and get that, you know, those last few wins. Again, I think your point is a good one. We were a game away from playing from the national championship six games earlier. So, you know, we know we have a model that works, but, you know, we took on some risk. I took on some risks that I typically don't take on and then even philosophically. I'm a big one and oh guy, as you know, Andy, one and oh, one and oh, almost to the frustration of a lot of people. And last year, you know, again, trying something different, trying to be a little bit more aggressive, allowed our team and our coaches to talk more big picture than we ever have. And so there are things like that that I think we learned from that experience and grew from that experience and a number of others. But there's some risks that you're going to have to take in any business model. But there's also some risks that that I would not take again. The big picture stuff is interesting because I've talked to so many coaches about that and you get the process versus outcome and that it's not really even a debate. And I know you've been one and oh, and I remember tweet one and oh every single week. When did you say, you know what, okay, I'm going to allow more big picture. What that was a conscious decision? Well, it was a conversation that we had every year, right? We would have discussions as a staff. We'd have discussions with the players. You know, it had been something that we had discussed on the leadership council and we allowed it to happen more this year. There was a lot of excitement about the season. The players were excited. And obviously we were trying to take that next step. So we made some philosophical tweaks and changes to be more aggressive and maybe more aware of these types of things and allowed the players to have conversations and allowed the staff to have conversations that we typically had in the past. And as you know, you know, we had been ranked ranked in the top 10 for a number of years and then preseason, I think number two in the country. So those were questions that we were always going to get and we were always going to take it back to the task at hand. So we allowed more of that last year and obviously looking back at it. I don't think that was the right thing to do. We had a model that worked for 14 years and that's that's one example of a number of things that we would have done differently. Do you feel like you're back to your core beliefs core, you know, the way you would normally do this or is there stuff that will be different than what we've seen at Penn State or Vanderbilt? Yeah. So again, there should be right. I do think, you know, having guys back on the staff that I'm very familiar with the Michael Hazels, the Brent prize and the Sean Spencer's that I've talked about in the past. Brent has got obviously unique experience here at Virginia Tech, but also one of the best college football coaches. When it comes to defensive coordinators in the country, that's why you got the Virginia Tech job. So having him back and us working together has been great. Sean Spencer has been phenomenal. Michael Hazels has been great about understanding Virginia Tech. And then, you know, one of the other things is as you're in this job and you know, we've talked about this before Andy, when you talk about whether it's NIL or whether it's transfer portal or all these different things that you're having to do fundraising and facilities. If you're not careful, it can pull you away from the game and become a little bit more of a CEO than you want to be. So, you know, the staff's doing a great job specifically Michael Hazel and Kevin Threlko and protecting my day and making sure that I'm spending the time necessary with the offensive coaches to support them. But probably going to be more involved than I have been in a number of years on the offensive side of the ball back to probably our Vanderbilt roots. I've heard you say that and is it because of Brent because you can have a head coach of the defense where you have someone you trust who actually has been the head coach of this program that allows you to do that? Yeah, and I'm still spending time with the defense. I bounce in and out of there, but I got unbelievable confidence in Brent. I've known him for a long time, both as a person and as a coach. But then there's also part of it like you go out and you hire some big name offensive coordinators and you want to allow them to do their jobs. And there's a fine line with that, right? So we're in a situation. Ty Howe has called plays for us at Penn State, had been an offensive coordinator before as well at some previous institutions. But that was part of this decision. Me and Ty having very lengthy and detailed conversations about making this move and who we would hire and how we would build it and what we wanted it to look like and philosophically. So it's been fun. I think it's been great for him. We have a really good relationship. It's been great for me. We talk every morning. We talk every night and I'm in most of the meetings throughout the day. So that's been a big part of this too. So I'm going to take you back to your introductory press conference and you said something interesting because we'd actually talked a lot on the show before last season about what Wipbapcop, your new AD had said about Virginia Tech situation because he had essentially gone to the board and said, hey, we need to do more to operate like a big time athletic department to operate like a big time football program. And you in your press conference said does it look, feel, smell and operate like a big time program. All those things need to be in place. I think the previous coaches here were in some challenging situations. Do you feel like Virginia Tech is where it needs to be now for you to have success? Yeah, well, Andy, you must have been in our staff meeting this morning because I reinforce that with everybody making sure that everybody understands that their department needs to be a differentiator and us winning and that we need to approach it that way in every way that we can. Right, so to answer your question specifically what I will say is yes, Virginia Tech has made some decisions and the good thing during the process Andy is it's not like I had to come in and make all these ass they had already done all their benchmarking. They had already made a commitment to football that they hadn't made in a long time. You know, it is easy to point the finger at the head coaches, but the last two head coaches, I don't think had the support that we have right now. So those things are important, but here's the problem Andy. The people that we're trying to catch, they never took their foot off the gas. The people that we are trying to catch aren't going to wait for us to catch up and I think that's one of the things that I don't think people understand is the top 1012 programs in the country for the last 30 years. Most of them have never taken their foot off the gas. So you're trying to catch people that aren't going to sit and wait, they're constantly trying to get better they're constantly fighting scratching and clawing and as you know we've talked about in the past Andy when you get into that top five. You know that margin of error is so small and fighting and scratching and clawing for minimal improvements is extremely challenging and very, very difficult that people don't understand. So you mentioned benchmarking a minute ago and I found something really interesting you said a few weeks ago. You said a lot of people benchmark against their own conference and that when you got to Virginia Tech you made it a priority to benchmark against the entire country. Do you feel like everybody understands that now? Yeah, I think that's common. I think when I first got to Penn State that was something that was discussed a lot is like okay the big 10, the big 10, the big 10 and really the same thing when I first got here. But the reality is the expectations typically for coaches is more than just the conference. The conference is obviously a starting point but then once you have that type of success then the bar moves and it's nationally. So I think it's a really good starting point but then the other thing you have is sometimes people say okay well we were able to get all the public information but we weren't able to get the private schools. Well it's pretty important in this conference to have Miami's information and SMU's information, right? And I think sometimes that's an easy way out to say oh we can't get it because they're private schools. You got to have all the information to benchmark against the best schools in the conference and then I think you have to do that as well nationally. You know the funny thing is I think sometimes that's where agents, I don't think sometimes these athletic directors use the agents enough. You know probably four or five of these main agents in college football, they have all the information or they have a lot more of the information because they represent so many of the coaches and have the relationships. So there's a ton of information out there you just have to be willing to get it and look for it and be persistent. So I remember talking to you when you took over at Vanderbilt and I was working for Sports Illustrated and I called doing a story on some of the recruiting success you had and you stopped me in the middle of all my questions and you said hey, you need to watch us on the field. You're going to like it. It's going to be fun. What does it feel like taking over another program that's hungry like that? Yeah, so you know it's funny. I think you're, I remember that conversation and part of it was everybody wanted to talk about you know how we were recruiting different and we were and I'm very proud of what we did there but I would also say it's not like we necessarily beat a ton of the top SEC programs for recruits when we were at Vanderbilt. Probably didn't get enough credit. I'm talking about my staff for the development that we did. But I think your point is a good one. It is very obvious being here that this place is hungry, that this place is motivated to get getting back to who Virginia Tech was not not too long ago. Right and you know when you talk about, you know, we've been talking about reestablishing and we're talking about reestablishing what Frank Beamer beat here, built here, what people understand, you know, when it comes to Virginia Tech football, real football people that know our history. We're trying to get back to that. It's not something that we have to you know build that's never been done before but we want to reestablish what coach Beamer and Bud Foster and the guys on the staff and those players built here and there's an excitement and there is a hunger and there is a passion for Virginia Tech football. How hungry are you to show that you are better than what happened last season? Well yeah, I got a huge chip on my shoulder. Kind of an unusual situation. Again, six games earlier we're playing for national championship. Now, obviously some things happen that were in my control and I take total responsibility for that. But yeah, I got I got a big chip on my shoulder, extremely motivated. It really enjoy coming to work every single day working with a group of people that are passionate about making Virginia Tech proud. And I feel responsibility to coach Beamer. I feel responsibility to Bud Foster. I feel responsibility to, you know, our rector, which is the term that we use here for the president of our board or the chair of our board and the president of the university and athletic director and the fans in the community. So we got a lot of work to do. Most importantly, our players are driven and excited and motivated and we got a really core, good core group of guys that stayed at Virginia Tech and guys that we brought from a number of other places too. So I know your heads down on the work. In fact, when we talked about when this interview would be, it was either going to be before 6am or after 6pm. That's how focused you guys are on spring football. But do you ever imagine what it's going to be like that first time Metallica cranks up, everybody starts jumping, and it's it's real and it's here. Yeah, I've been on the opposite sideline and that that place is rocking and we're expecting Lane staying to be rocking again. The spring game is going to be like a dress rehearsal for us. I think we're going to have a huge crowd for the game based on everything I'm seeing and hearing from our administration and fans in general. But yeah, it's going to be great to be out there and coach the game that we love and get around these guys and most importantly, I want these players to have success. They deserve it. I was in that stadium for the Miami game last year and very different. You know they had won three games the stadium was packed. And that was impressive. That was impressive. The players are coming off the field after the game and fans were yelling we love you guys stay strong we'll get through this just very supportive very passionate. And that was after winning three games. So I know what we're going to be able to do here the type of players we have the staff that we have and the fan base that we have. And when you have those ingredients you got a chance to do something special. 66,000 the stadium holds you want 67,000 for the spring game on April 18th. 67 and one you I want you here to see it live. Yeah, come on brother. Let's go. I love this. I turkey leg in each hand. That's me. I love that you're not anymore you're pretty you're pretty disciplined about what you eat nowadays. It's all protein coach bear. Thank you so much. Thanks Andy. Appreciate you buddy. Yep. It's spring and this is the time of year when you start rethinking what's in your closet. I'm trying to keep fewer things but better things pieces that are well made easy to wear all the time I can just grab it and I know I'm going to look great. That's why I keep coming back to quince the fabrics feel elevated. The fits are thoughtful and the pricing actually makes sense. In other words, people are going to look at you and think you paid a whole lot more than you did. Quince makes high quality everyday essentials using premium materials like 100% European linen and they're insanely soft flown it active wear fabric. Their men's linen pants and shirts are lightweight, breathable and comfortable. Basically the perfect layer for spring. Personally, I've got the 100% organic cotton mesh stitch sweater polo. That one I was wearing on the show the other day feels great fits great breathable looks amazing. It looks like I paid three times as much as I did for it and that's what you're going to get with quince. You're going to get fits and fabrics that look like you paid a fortune but you didn't break the bank. You just look great. So refresh your wardrobe with quince. Go to quince.com. That's Q I N C E dot com slash a a on three so a a O N number three for free shipping and 365 day returns. Now they're able in Canada too. So go to quince.com. That's Q U I N C E dot com slash a a on three for free shipping and 365 day returns. That's quince.com slash a a on three. Are you heard the man he's got a chip on his shoulder. I believe it. I mean, even before he actually said those words you could sense it anytime he was talking about what Virginia Tech is doing now and what happened at Penn State last year. Yeah, you know, Andy, you know what I think about when I think about James Franklin. When we first were doing our show at the athletic and the 12 team playoff came up and I was obviously very against it at the time. And I used to use Penn State as an example for why the playoff stinks. And that was you are going to tell Penn State a team that perpetually is 10 and two but loses to the biggest, you know, toughest teams on the schedule that they don't have to get better and they don't have to change anything to feel accomplished. And you told me that fans and administrators were smarter than that and I wasn't giving them enough credit. And I think ultimately you were right because as you look back at what Penn State did last or two years ago, I should say, and where they traversed into the playoff and how close they got. To making the national championship when you say it like that, of course, it's super, super impressive and it was. But also fans understood the path that Penn State had to get to that point. They knew that Notre Dame in that situation was the first team in the playoff field that was situated from with a similar talent perspective and they were met with disappointment in a way that made making the playoff not good enough. So like that that was ultimately the perfect way to prove your point from three years earlier. And like now he's in a position where making the playoff would be an accomplishment. And I think that the standard at Virginia Tech is a little bit lower and his production makes me feel like he'll be more easily able to meet that standard. Well, and to your point, you want to hear a fun fact about that 2024 season? What's that? Do you know what Penn State's NIL budget was for the 2024 season? So this is pre rev share. But what do you think they were spending on NIL? I'd probably say in the 10 to 15 million range, 7 million, 7 million. So this was the year that we pegged Ohio State's budget at around 25 million. Notre Dame probably was around 20 or so. The higher spending schools were in the low 20s that year and Penn State was at seven. Now, here's where the Penn State people have a point. They significantly increased it for the 2025 season, which is why they pulled the plug as quickly as they did when the 25 season started to go bad. Because they said, here we've given you this now and we are not getting the results we want. Therefore, we are making a change. Now, I would also argue that these things are cumulative. You probably would have had a better roster if you'd been doing the things that Ohio State and Notre Dame were doing the previous years. But I do understand both sides of that. I understand why the Penn State people would say, hey, we did increase everything. We did give you that and the results changed. But I think if you asked the people who worked in Penn State football in those years, they'd say, well, if you'd been giving us Ohio State's NIL budget, our roster might have looked a little different. Yeah, I think that all of that makes sense. The question that I have for you, and I think that it's probably the same question that Penn State fans were quibbling with during last year, maybe into the future, was what went wrong? Did he hitch his wagon to the wrong quarterback? Is it as simple as that? Or was there a systemic issue? And I think that that's probably what it was more than anything because they were losing games they ultimately really never lost before. And he said, in the interview, he says a couple of different things that I found very interesting. One is that he opened up the conversation to a lot of big picture stuff, which he'd never done before. He'd always been Mr. 1-0. And I know fans get tired of hearing that. Nick Saban always talked about a nameless, faceless opponent. And everybody's like, well, you can't actually do that. No, actually, the best coaches do get their teams to think that way. And a lot of times when you start thinking about the big picture and the end result, you kind of lose the plot. And I think that's something he feels like happened. But the other thing he said in the interview that I thought was interesting was he talked about, you know, you bring in these big name offensive coordinators. And I'm assuming he's talking about Mike Yersic and Andy Kodl-Nickey, who were the, you know, hired from other good schools, hired, you know, in both cases, hired away from big 12 schools of it. And Yersic was at Oklahoma State and then went to other places before he got to Penn State. But Kodl-Nickey was at Kansas and, you know, sort of letting them do their thing. Now, we'd have to talk to them about whether they really did get to do their thing. But James Franklin makes it very clear he will be heavily involved in the offense this year. That'll be a lot more like what it was at first at Penn State and what it was like at Vanderbilt. So it feels like he's kind of getting back to his roots. Yeah. Well, I mean, I think the thing that's interesting when I was listening back to the interview, Andy, was the one and oh thing. Because Franklin, if I recall correctly, used to just tweet one and oh every Monday. Every Monday. So like that was always a main tenet of his philosophy and to open up the national thought process, which I think there could be some good to that too. I mean, honestly, kids are more online than they've ever been before. And Penn State going into last year was maybe for the first time in his tenure, a preseason national championship favorite. And for rightfully so, like when you look at the total picture of what they were the year before, what they brought back, who they had on their team. It was one of the more well-rounded, most talented teams in the sport. But also opening up the thought process to a bigger picture during a time in which he was facing maybe the most pressure of his entire career. And that might sound insane considering the fact that he had just traversed the playoff as deep as he did the year before. But I think that there was a ton of pressure for him to deliver on that increased NIL budget. 100%. There was a ton of pressure to finally remember all the conversations last summer about, well, he has to beat Oregon or Ohio State. Or he has to beat one of them in the playoff. Like there was a certain like demand of what he had to do. And then he began opening up the thought process and putting the pressure maybe indirectly or unintentionally on the roster for what needs to be done rather than keeping that one-in-one mentality. Now, I find tweeting one-in-one every Monday is an eye roll thing. It's a coach speak thing. Like people like me and you aren't entertained by that. Fans aren't entertained by it. I do buy into the notion of like the tenor and the attitude of your team. And if you lose that, if you lose that what's in the locker room, I can see how that could be a big deal. It's also how one loss can turn into multiple losses. And I think that was the thing. The Oregon loss turns into the UCLA loss turns into the Northwestern loss. Like it just snowballed on them. And the thing about that was so sad about the season, Andy, was that the Oregon loss, I thought was a completely like, you know, if you go back to that Oregon loss, everybody throughout the entire game was saying, oh, look, everybody was, we told you, Penn State's overrated. The fact that you guys thought he was going to win a national title. He's so stupid. And then they made that great comeback in the fourth quarter and forced overtime. And it was like, man, that was a really good game between two high level teams. And I can't wait to see that later on. But I think when James Franklin was leaving the field, do you remember that a fan barked at him and he barked back? And I wonder if that was like a clue of like this guy is desperate to win. I felt actually terrible for him in the moment because he was one or two plays away from winning and changing the narrative. I wonder if that was the beginning of the losing control aspect because and the saddest thing about it to Andy was that it wasn't the end of the world that they would have just bounced back and keep doing what they had been doing. One and no mentality for the UCLA. Yeah, one and no mentality. What have had a chance. Northwestern game. Yeah, they played Indiana closer or as close as anybody else in the country. And of course, obviously losing your quarterback to an injury was just that sometimes seasons to snowball snowball a little bit. And just like bad turns into worse. And maybe part of that happened too. But I just I know that, you know, if you define Franklin by what happened last year, you probably aren't paying attention. And I actually have really tried in my head to, you know, kind of view my viewpoints of him. And over the years, I had been critical of him. I've written columns about, you know, not winning the big game or not winning the big, big recruiting battles that, you know, in Pennsylvania. I remember wondering coven I wrote when they lost that offensive lineman Nolan Rucci. They ended up getting back. Yeah. Yeah. But I remember, I mean, I was but at the same time too, it's just like, what's fair criticism? Like, is Penn State supposed to beat Ohio State? And I think that the answer to that question is probably maybe yes, once every five years. But like having to do it in critical seasons, when the first time you actually spent money on NIL, the guy didn't even get to the game, did he? No, he didn't get to the game. So like, it was just, you know, we were there. You know, it just didn't turn out the way it was supposed to. But I don't think that if you're a Virginia Tech fan, I would really hyper focus on what went wrong last year. What I would do is say, well, we got a lot of players from Penn State. Let me, let me give you the Virginia Tech schedule and we'll, we'll, we'll frame it in the way that we would have framed a James Franklin Penn State conversation. You ready? So we got the Virginia Tech schedule up here. So if, if we were to frame it like a James Franklin Penn State conversation where, oh, you got to beat Ohio State in Michigan or you got to beat Ohio State in Oregon. Okay. So if we look at that schedule, you got to beat SMU in Miami. But if you don't beat SMU in Miami and you win the other games, guess what? Virginia Tech people are deliriously happy. Or let's say you drop the cow game or the pit game and you go nine and three Virginia Tech people are so thrilled to have you. They love you. So that's, that's the difference here. And it'll be, and you know what, Andy? The funny thing is, and I don't know where you would rank Virginia Tech in comparison of like fan entitlement, probably very low at the moment. But where would you have ranked Penn State fan entitlement when he took over there? Probably pretty low as well. They were in the middle of their sanctions and, and he got them back into a place in college football that there were people during all that Sandusky mess. Reasonable people. You could say, I don't know if they're ever going to be able to get back there after this. He got them back there. So yeah, and I think Bill O'Brien also played a part in that. But he, but he took over a program where that you might have been able to say the exact same thing that you just said about Virginia Tech, which is if he gets us a nine and three, we love you. And I think that like, I am fairly certain that Virginia Tech will get to nine and three at some point during his tenure, maybe not in year one. Maybe it will be in year one. I don't know. I think they will do it eventually. But the thing that will happen at Virginia Tech is the same thing that happened at Penn State, which is eventually they will get to a point where nine and three becomes boring and they'll want more. And then he will have to beat the Clemsons and the Miami's and the SMUs. And the thing that he's going to ultimately have to do if he's ever going to be the coach that he wants to do or satisfy the chip on the shoulder that he was referencing in that interview is actually when those games, when the time come. And I think that also building up to beat SMU is a lot easier than building up to beat Ohio State in Michigan when Michigan was winning. Like you're also in Miami, excuse me, is headed in the right direction, but there's nobody in the ACC at the current moment. Maybe Miami is the closest thing resembling it considering they're in the ascension process. But when they were in the Big Ten East and they had to play Michigan State, Prime Michigan State. Yeah, yeah. They were playing Michigan State is great when James Franklin gets to Penn State. Yeah. I mean, they were awesome in the mid to. And then Jim Harbaugh gets to Michigan a year after Franklin gets to Penn State. And I think everybody remembers that Michigan was just crappy for four year, but Michigan was pretty still pretty good, pretty tough to beat in the first, you know, few years of his tenure before they ultimately won the title. So like, I don't think that you'll ever, even if he gets Virginia Tech back to 90% of what Penn State was 90% at Virginia Tech might be enough for the ACC. Yeah. Yeah. So like, you know, we'll see how it goes. The thing that I'm also intrigued with Andy when it comes to him is, you know, Virginia Tech probably relies on as a probably does rely on a lot of the same recruiting geographical footprints that Penn State does. It's not that far away. And I think that, you know, if he's able to convince people that Penn State and Virginia Tech are the same resource type places and that the same experience for recruits will be, you know, had in Blacksburg that were in State College, that he has a chance to situate Virginia Tech with more good players and they've had in the past 10, 15 years. If you can unlock the DMV area and get it back to like where Michael Vick would go there if Michael Vick was in high school next year, then like Virginia Tech has a chance to actually do something. So, yeah. And Virginia Tech was already in the process of working on that resource part of it before they fired Brent Pry before they hired James Franklin. So that process was already underway. I think the hiring of James Franklin helped supercharge that a little bit. I think it helps speed up the process. But that, we'll see what he does. This is going to be a fascinating season. Just bringing so many guys from Penn State, bringing recruits that were going to play for him at Penn State who decided to come play for him at Virginia Tech. Like, I thought that was a telling thing. Like those guys said, we want to come play for you wherever you are. And I think that says something. So, James Franklin, one of the most interesting coaches in college football, appreciate his time, appreciate him being as forthright and open as he was. And we'll, you know, we'll check in with him again before the season starts because I think this is going to be a really interesting year at Virginia Tech. But Ari, right now we have some Butterburger breaking news. Our friends at Culver's will be joining them this weekend in Minneapolis on Saturday. We'll be at the Culver's Game Day Hub in downtown Indy. You can come see us 200 East Washington Street. But we've got Butterburger breaking news right now in the world of college basketball. And we go to the world of women's basketball, Ari, for today's Butterburger breaking news. Iowa State's Ari, Iowa State's Audie Crooks has entered the transfer portal. She announced it on her social media channels on Thursday. This might be the most important college basketball free agent on the women's side that we've seen. Because Audie Crooks averages 25.8 points a game. That is an obscene amount. This is a, she is ins, she is guaranteed offense. She is guaranteed the opposing post players are going to be in foul trouble hell every game. Now, is she the best defender in the world? No, she's not. That is, that that is part of the package that is part that you have to understand. But I cannot wait to see the bidding war here between the elite programs of women's college basketball to see who gets Audie Crooks because she can swing the balance of next season. Depending on what she chooses. She's simply like, I'm not going to lie to you and say, I don't want, like I watch a ton of women's basketball, but I have watched her play. And it's really entertaining. Yes. Because people just don't know how to defend her. They know, there's no answer. She has incredible feet in the post and a whole menu of post moves. And she's really, she's a really good finisher too. Like, yeah, in the post, like, you know, she can finish from multiple angles. And you throw help at her. It doesn't matter. Like people just, just can't stop her. So that's what it's going to be interesting to watch because we haven't seen a post player like that on the men's side in a while where they're just completely unstoppable once they get the ball down low. And so. And the anari is the post player dead in men's hoops. I don't know. Audie and Ari. I wonder if she wants to do a show. You did call her Ari when we started. Well, I'm used to calling people Ari, but, but no, no, if like the body crooks winds up at South Carolina or Yukon, you know, maybe, maybe she wants to do a show with with you. Audie and Ari. Fantastic. I was looking at her, her cards in the, in eBay when I was watching her play like a few months ago and they're very expensive people, people love her. She is, she is 26 points a game. And she's on the open market. So it's going to be a fascinating recruitment to watch. Can't wait to see where she winds up, but that is your Butterburger breaking news. We're going to be having butterburgers this weekend in Indianapolis with Culver's come by and see us also free frozen custard samples. Listen, you get to chat up Ari, you get to chat up me, but more importantly, you get frozen custard. So come by and say hi. If you cannot come to Indianapolis enter the Culver's swish, swish dish sweepstakes for a chance to win $2,500, but we hope to see you on Saturday and Indie. Ari, we have other news on Thursday in the world of college football. Alabama athletic director Greg Burns speaking to USA Today's Blake Toppemire says, It is time to end the SEC championship game. I agree. I think a lot of people agree and I think Greg Byrne is not alone among the SEC ADs here, but the fact that he is saying it out loud on the record is something different. If we get to a place where we can't penalize the loser of the game because they deserve a certain level of consideration for playing that extra game, then what's the point of playing it? Right. And it's interesting that you say it that way because that game last year probably was a warning that Alabama might not be able to really compete for the national championship. I don't even think it's that. I also think Alabama suffered from having to play in that game because Ty Simpson got banged up in that game. Georgia suffered the year before losing Carson Beck in the SEC championship game. We had the discussion. Remember when we were in Athens for the Texas Georgia game and we had a discussion, does Georgia even want to play in the SEC championship game? Is it worth it to them? And the answer is no, it wasn't. The question is, our coach is going to not want to make it. And if they don't want to make it, then again, it makes no sense. Link Kiffin said it all missed two years ago. Not the SEC championship game, but we had Rhett Lashley on our show the week that his team was playing in the ACC championship game. And he basically said it would be better if we just all got COVID and we couldn't play. It didn't show up. Yeah. But here's the other aspect of this that is curious because I'm assuming in the SEC, especially conference championships still matter even to the elite programs, right? Yes. Like winning the SEC is a badge of honor that Kirby Smart gets after last year, despite the fact that they lost in their first playoff game. Am I correct about this? You are right. And if I am correct about it, then if you remove the SEC championship game, which seems to be more of a nuisance than it is of actual use, then how do you adequately crown the conference champion when the league is so big and nobody's not everybody's playing each other? And then you get to a point where it's like, are you going to really name the SEC champion between four different teams out of the same record? Well, that's how they did it for years and years until 1992. I know. It's just not satisfying. So like on one hand, like I understand because it's stupid. They have to use tiebreakers to pick who even plays in the game to begin with. It's sort of like a game regular season conference championships and basketball. They don't matter. Yeah. So, but I think that if we get to a place where we all can maybe just accept that conference championships don't matter, then there certainly is no reason for the game. So, but when you start, what are we starting on that weekend? That's that's my question is what are we putting out? Are we just putting another round of the playoffs? Because we know they're going to expand whether they're expanding to 16. The big 10 wants 24. I hope they don't go to 24. I could live with 16. I guess I would prefer they stay at 12, but I don't think they're going to. Would you just take another round of playoffs that weekend? Is that what is that what you mean? I think you're right about the inevitable expansion. Like that's going to happen. But in the time being, if you can't find anything else that weekend, I would just move the playoff a week up so that it doesn't end at the end of January. I could live with that. I like there doesn't have to be a void weekend. I like I like Tony Petiti's play in idea, the big 10 commissioner. I just don't like the idea of auto bids that go down to like the number six team in the league having a play in shot at making the playoff. I don't know. Finishing sixth in the league and having a shot at the playoff automatically doesn't like if your league is really strong and you're the sixth team in the league. Okay, maybe, but like finishing sixth and having an automatic shot to get in the playoff feels a little. And then you're also subjecting other teams that earned it to have to put themselves into perils way even after having a good year. So like I think that there's part of that too. And then also think about it would be the six teams in every league, right? So every league would be six in the SEC in the big 10. If you did and then how would we do for auto bids, you would do number one and number two are automatically and they don't have to play. So they're essentially getting a buy that week and then three versus six and four versus five for the other two spots. And then how would it look in that system for the other conferences the same as it does now one versus four and two versus three for the eight. In the big 12 is the is what they what they put out there that obviously is very subject to change if that ever happened. Yeah, I forgot about I mean because that's just a proposal. That's not like a thing. Yeah, there's nobody knows what they're going to do because right now they haven't decided to get rid of conference championship games. But when the athletic director at Alabama says it out loud on the record. It it means it's it's heading that way because what what Greg said to Blake is the ship is sailed. It has run its course. And he said it was a great event and he's right it was a great event like when when it started in 1992 people were like what is this thing. This is not going to work. And then the first game that first 92 SEC championship game. And a lot of you are too young to remember it but Alabama beats Florida. There's a Nantone Alangham interception near the end of the game. It was it was a thrilling game and then Alabama goes on to beat Miami when the national championship. It was incredible and the buzz was incredible and then they moved the game to Atlanta after a couple of years and it sets up a permanent home there. And it became just one of the biggest games in college football every year. Now where I think you'll see some pushback is this does get that game still gets really good ratings like as as inconsequential as it probably was last year for the playoff in the year before it got a lot of viewers. I think that the Georgia Texas one two years ago got like 15 million viewers. Yeah I mean every because there's fewer inventory that day and everybody's still football hungry and they're anticipating the playoff selection show the following morning. So like I mean it's the perfect. I think in theory what they have is is a pretty valuable inventory of time and product. But we have to come up with a system that makes them valuable again because the games themselves are are entertaining and high level between really good teams and who what does America love the most. Andy a good football team playing a good football 16.9 million for the Georgia Alabama game that was again fairly inconsequential. What were we having for lunch while we watched it. I don't remember but it was I remember I had a crisp regular do in a sub I can't remember where the sub came from but it was it was a good good good. No free ads. Good day. It was Jersey Mike's. Yeah no free ads Jersey Mike sucks. No it's good. I don't know you tell me good. Why would you say that. What if Jersey Mike's wants to sign up and become an advertiser. Why would you say that. I said that because I was trying to tell them that there are no free ads but it is very good and we ate it won't eat it again and we'll advertise for you. Andy if you pass. How can we make it matter again. I don't think we can make the game matter again because the automatic buy for being a conference champion ship has sailed. That's not going to happen. They tried that and they didn't like that because the conferences aren't equal. So I have the answer. Oh oh. Don't don't bury the lead. Tell me how you're going to fix it. If Alabama would have missed the playoff last year would have fixed it. You can't guarantee that and. No I'm saying just the thought just the notion that it's knocked out. Yeah. Yeah I think I don't know if it entirely fixes it because there's no reward but maybe the reward is not having to walk the plank. You know I don't solely negative consequences do not necessarily entice people to do things. But if Alabama would have been left out of the play I think you could have made the case that they should have been after that. Then what occurs. I did make the case. Remember what. Yeah. Remember my projected playoff after that. I had Notre Dame in in Miami and but Alabama not in. And I think that might have been a more eventful playoff although I think it would have been contradictory thinking from the playoffs perspective. But I thought Greg Sankie the SEC commissioner made a good point when he was politicking on that day is like Alabama was our one seed after the regular season. Like they they earned it and. You can you can argue that they shouldn't have lost to Florida State. You could argue that they had lost to Georgia in spectacular fashion but they'd also beaten Georgia at Georgia in the regular. I guess Greg Sankie would have to go into both locker rooms before the game and go OK play hard. Have a good day. Have fun. No blowouts. Exactly. And that's the problem when you put put the teams in that position. I don't know that there's much you can do about it. So it's more of a matter of how do you solve it. And is the simple solution just you've expanded the playoff to 16 teams. That's when you start playing playoff games. The next. The next time. We have a conversation about this we can just go back to how the conference realignment ruined everything but that's probably a discussion for another day. Because it was just a discussion for every day and guess what there's going to be more so. Yeah I mean it just makes I don't want to depress everybody. I feel like we can have a discussion every day but it would depress everybody. If we could just get back to a place where every league has 10 to 12 teams and everybody plays everybody. So we can actually really with divisions. Yeah but we could just do that with everybody and it just be a conference championship crown based on the results of the regular season the way they do it in basketball no tournament and then automatic qualifications for the winners of the league. And then of course at large bids at the end of the year. Yes yes is what you're saying basically. Yeah sure. Yeah unfortunately these conferences work so hard to consolidate power and money and everything that they're not going to just give that back. Yeah no I know. We do talk a lot about how what's best for the game and what. Concentrates power are two very different conflicting ideologies and they're not going to be fixed but. It's like we have all these issues that we have to work through and now the conference championship games are the latest casualty because there's so many different boats pulling in different directions and it just makes me like really upset because just like. The obvious answers are all right there but greed and. Power mongering is what puts us in these positions and then we have to have these conversations about how to fix things that are easy to fix because. Or that we shouldn't even be in this position to begin with but you know it you know I am I being a little depressing. I don't know you're being a lot depressing but. Okay all right smarter people than us come up with a good TV way to do this and I think Tony Petiti has the right idea but I hate I just hate the auto bid thing so much. That I don't I don't want that to happen but I begrudgingly admit it would be extremely entertaining. Extremely entertaining. It would be entertaining not with a team playoff though. You know what Andy maybe that should just be your whole thing. What's the most fun. That's what I it's what I used to say maybe I should just keep saying it. But I think it has to be smaller than 20 I couldn't be 24 I think you'd have to be 16. If it's 16 then the then there's still like real stakes to those games and. Yeah you would have a really fun weekend and a completely diminished regular season. I wouldn't with 24 yeah. Well with 16 to but doing it in the way to manage the regular season with 16 it's if you could finish sixth place in your. Conference if you're in one of the big two and still have playoff games it diminishes regular season. I mean where do Texas where do Texas finish in the SEC last year. I don't know who finished number six in the big 10. I don't remember the standings and I don't know the tie breakers Riverty of the graphics if you know and it's OK but I don't. You know I can look it up real quick. I think I think I'm gonna finish six in the SEC so I don't really have a problem. I'm looking at the big 10 now. So USC was number five. No I'm sorry. Yeah USC was number five. I was number six. I actually wouldn't. I'm making myself a hypocrite here. You are. I actually wouldn't mind Iowa and Oregon playing again because that first Iowa Oregon game was awesome. I wouldn't mind them playing again for spot. The point that we're talking about isn't whether you would enjoy watching those games. The point we're talking about is whether it would hurt the regular season and then telling you that all those USC and Iowa losses that ultimately put them out of the playoff don't matter because they still get to play is the exact point I'm making. But would they would they make the playoff. I don't know. Probably not. But nothing that happens in October is going to disqualify you anymore which is the entire. I mean Illinois is qualified. Minnesota is a squad. So I realize I'm playing devil's advocate here. Yeah. But. Well you don't have to. I don't have to say that losing four times in conference plays is not good. Is it should eliminate you from playoff contention. It would have. It would have. Iowa lost three times. So. But now I there is a way to do this and it might it might just be as simple as just have the first round of playoff that weekend. And that's OK. I'd be fine. I thought I thought Joey McGuire nailed it dude when he came on our show. Yeah. Start to start the season a week early banish the conference championship games and then January 1 or January 8th and be done with it. Or do you make that weekend. Do you make that weekend the Army Navy. Heisman Trophy start of the bowls and then the following weekend starts the playoff where you used to have. I don't know the math on that as long as the season ends around the first I would be fine with it. Yeah. And I think the TV people would have a say in this because they they seem to want it to to move in the same. But I think if you have that weekend of Army Navy and the Heisman Trophy and now you have bowl games on that Saturday too. Why couldn't you just have that the first week in December and the second week in December starts to playoff and then you just go week week. Yeah. Yeah. I think that would be great. I think that would be great. I'm looking for my marriage because I've never been able to spend my wife's birthday with her since we met. Yeah. There you go. No I would drag you to Army Navy but other than that that's you would. Yeah. Hey guys we got a big army Navy thing we got to listen. I am sorry Brit. But listen. Ari needs to see her. Her birthday January 8th if the season was over on the first I would be I would be golden. But usually more often than not there's a game on her birthday. I think you probably would have the national like in that scenario you'd probably have the national championship game around her birthday. Not that they're designing it around your wife. They should know. But yeah. Yeah. My whole life is designed around her her existence. But yeah. No I agree with everything that Joey McGuire said and I think it'd be fun. And also if you're one of these people that is well I kind of like having college football into late January because I am kind of one of those people too. Like I don't mind it dragging out because I enjoy the sport and I want it to last as long as possible. You're also getting an extra week on the front end. So it's not in the Joe in the shorter and you're just getting them in a more succession so there's less waiting time in between. Yeah. I'm still getting as much football. I like that Joey McGuire plan and I'm glad you brought up Joe McGuire because we now we need to talk about Texas Tech. But not Joey. We need to talk about Texas Tech's biggest donor Cody Campbell. We need to talk about the Big 12 Commissioner Brett Yormark. Cody Campbell is not happy that the Big 12 and Fox are considering moving the Red Raiders Conference opener against Houston to Friday. So right now currently scheduled for Saturday September 19th. The thought is it might move to Friday the 18th. Now they are at Oregon State the week before that. And so you used to see this in the old Pac 12 where you'd have the the late night West Coast game and then somebody has to play on Friday after playing that and they almost always lost. So there's that. There's also the the Texas schools do not like playing home games on Friday night because obviously high school football is king in Texas and they do not want to disrespect the high school football teams in Texas. But Brett Yormark fired back and said Cody Campbell does not run the Big 12. Ah, Ari when he made that statement or at least when when I was first made aware of the Don Williams story in the Lubbock Abilene and Journal I looked up and CNBC was on the TV and oil was up $13 a barrel to 113. Cody Campbell runs pretty much everything right now. Yeah, although that price is fluctuating. It is. It is bounced around even even since I saw that. But that's the question. Here's what I don't know. What is the Big 12 as a business actually worth and is Cody Campbell worth more than that? It's close. But also and this is something the Texas tech people. It was interesting. I was I was reading on, you know, our Texas tech site on the message board of Red Raider Sports. There was a Texas tech fan who chimed in now. Most obviously most techs tech fans agree with Cody Campbell here. They're going to take their guy's side. But one of the Texas tech fans is don't we sound a little bit like the Longhorns back in the day. Yeah. We used to complain about like now we're the big brand and we want to control everything. It is kind of funny how it's very easy to criticize power. And then the second you taste it, you want to be that person. Yeah. Oh, we wait. We're the best team in the conference now. Maybe we should try to run some stuff. Yeah. It is kind of funny because it's easy to resent. If you were like a random Big 12 fan, it would be easy to resent. Texas in the Big 12 back in the day with their Longhorn network and their bully ball. But I think the resentment isn't because of their behavior. The resentment is because you're not them. Right. They hate us because they ain't us. Yeah. Yeah. I think that's I think that's the core of the issue. I think everybody wants to be that. So, you know, Texas tech had a really good year and they've got a lot of money back in them and they're in the right direction. And by the way, I think it's kind of funny. And maybe this will be a good column. But like if Texas tech becomes the Texas of the Big 12 and starts acting like Texas used to act, it is kind of amusing to me that they also have legitimately the nicest human being on the face of the earth as their head coach. Well, but here's here's what I think is interesting. So we stood there at Big 12 media days last year and listen to Brett Yormark say, we need a couple of teams to separate from the pack for the head coach. We need the health of the league. We need them to separate from the pack and be college football playoff staples and compete for national championships. We need that for the for the conference. Texas tech is the one that is really trying to do that. I think BYU is trying. I think Utah is trying. But I think Texas tech is the one that's being most successful at that. This is also one of the things that happens when one of the schools does that. I think it's like I would also be annoyed if I was in a position of power and somebody that was very wealthy was trying to throw their money around and have influence over the decisions I made. So like I can understand. I think everybody in college sports that's that is literally every athletic director as they try to make decisions, but also manage the highly wealthy people that they get donations from. I think being an athletic director would be a highly frustrating job. Yeah. So it is the crux of the issue. The Friday night part of it. I get it. You are trying to respect Texas high school football. Texas tech gets a little bit different like Houston. This is a Texas tech home game. Houston has been more more OK with it because Houston was in the American. They had to they had to get those national TV spots where they could get them where everybody's watching you. Texas tech doesn't feel like they need that. I would argue that the Big 12 in general needs those standalone places where they can have some of their better teams. And this this is probably one of the better games on the Big 12 schedule this season. I think Houston's gonna be really good. They won nine games last year. Willie Fritz has did a great job in transfer portal. So this could be one of the more interesting games of the season. It would be in a place where it's not buried by bigger SEC or Big 10 games on Saturday where everybody's watching. Can I ask a stupid question because you know having covered a major program that was anti playing on Friday night because high school football is important in Ohio and then ended up playing some Friday night games. Like they were at a soda or Rutgers. Yeah. Like they they ended up playing during a time where people in high in Ohio would be wanting to watch or go to a high school game. Logistically speaking and you have a son who plays high school football so maybe that you can. Yeah I watch a lot of you to TV at halftime and during timeouts question though. If you are a local high school team and maybe this is asking too much. Could you kick the game off at five instead of seven on a Friday night or is that logistically impossible or because parents are at work or could you kick the game off. Could you go earlier. You probably could in some of these smaller towns where the game is built around or the town is built around the game. But you've also got teams that have got to take bus trips that might take a couple hours. What time does your son get out of school. It depends on where the game is. You know sometimes they have games in Jacksonville or Orlando or they've got to travel two hours by bus and so they they'll get out of school for those games. They'll leave the campus at like one or one thirty because they got to get down there and warm up. So yeah. Yeah. I can't think the game off later too because people are watching. Can they kick the game off at like eight thirty or nine. I don't know. Like I maybe I'm just overthinking this and it's just impossible but like logistically speaking is there a way that you can play on Friday night without it ruining high school. Football experiences for everyone. Probably not. I mean there you could do like when when the big twelve expanded West and East my vision for Friday night for them was you should have a game kicking off at six o'clock Eastern at say UCF or Cincinnati and then another game kicking off at nine or nine thirty Eastern at BYU or Utah. Like that that would be ideal because that also there are your product already. Most people. There are Friday night games already and I get like if you're playing with in state schools like that's different. But like people want to watch some of the compelling Friday night games regardless whether Texas Tech is playing it or not. So well and that's the thing is as good as Texas Tech has gotten and as much money as they poured into the roster they still don't rate like Oklahoma or Georgia or Ohio State or Michigan or Penn State. Like when those teams are playing on Saturday they suck all the oxygen out. Yeah. Of the other games. I mean I understand I understand and I think it's great when you. I think if you are not a name brand program if you are not one of those helmets that every single person in America recognizes that you need some standalone games like that so that the word that that Americans can America can see you play. If you are a live football game that's on television Americans will seek you out regardless of who you are on Friday night. Correct. Correct. Yeah. And especially if the game is good. Like we joke about it like we were talking about Texas getting Hollywood Smothers from NC State. My exposure to Hollywood Smothers for the most part has been a lot of standalone Thursday and Friday games that NC State played in because. Based on the record I wasn't necessarily watching their games or locked in on their games on Saturday. I might have it on a second or third screen but I was locked in for those games so I know who Hollywood Smothers is. Yeah. I mean also Friday night games can be bangers dude. Do you remember the the UNLV Boise game last year. Awesome. Everybody was locked in for that. I love Friday night. I mean shoot Louisville Miami Friday night was a yeah was a great game. Crazy. It was. I remember we had a lot of live emergency shows on Friday nights last year. So like it's not you know I but I also understand too that maybe high school football and Lubbock means more than it does in Charlotte. You know it does. It's it that's not like I joke about the whole Texas versus Florida Texas versus Georgia all that but it does mean significantly more in that state than it means in other states. So I get where they're coming from but I also understand the reality of it and here's the other piece of this. So Cody Campbell obviously has his whole save college sports thing wants to rewrite the sports broadcasting act so that the schools can all sell their TV rights together and make more money. Part of making more money because your soldiers TV rights together is the people paying the bills still get a lot of say and they're going to demand Friday night games. The other part of rewriting the sports broadcasting act that I brought up and actually brought up to Cody himself when I was talking to him about it. One thing the sports broadcasting act currently does is protect Friday night from the NFL. If it come if it does come to pass and it seems like that there's more talk about it in Congress that they actually do decide they want to change that thing. You don't think the NFL is going to going to jump in there and say OK that's cool. We're happy to let college football come in our little club here but we're going to want Friday nights too. Yeah so just be prepared for that. Be careful what you wish for but but part of like wanting everybody to make more money from TV which is what part of what Cody Campbell's solution is is you will be commanded by television to play on Thursday. Friday like that's part of the deal. You do you bought the ticket you take the ride. Did you read on the show. I can't remember. I don't think you did Cody Campbell's response on Twitter to this comment. No Cody Campbell responded by posting the story and said apparently Brett didn't get the memo. Everything runs through Lubbock. Maybe we should bring the tortillas back. That is the that's the right response. We will throw tortillas in protest. You could you can make us play on Friday night but by God the tortillas are hitting the field. I love it. I love it. Listen this is the sort of off season squabbling we need more of a game. We need this. Yeah. We'll see what happens with the result of this. My guess is Texas Tech will end up playing on Friday night against Houston. We will all be very interested in the game because it could be a really good game. Whether tortillas will fly is another question. Speaking of questions we will be answering your questions on tomorrow's show. Dear Andy and dear Ari we already have some incredible ones. It's going to be a fun fun Friday. We attempt to answer your very intelligent very thoughtful questions. You guys outdid yourselves this week so get ready for a great show. Thanks for watching. We'll talk to you tomorrow.