Wine Tech You Didn’t Know You Needed: How Shared Spirits Could Change Tasting Rooms Pt. 5
5 min
•May 14, 202617 days agoSummary
This episode features a discussion with Sherman from Shared Spirits about their progressive web app technology that enables digital gifting of wine and spirits. The platform allows consumers to purchase and gift drink credits redeemable at restaurant and tasting room partners, with a business model centered on supplier partnerships and restaurant subscriptions.
Insights
- Digital gifting for beverages is becoming mainstream as consumers already adopt this behavior across platforms like Amazon, Starbucks, and DoorDash, reducing adoption friction
- Tasting rooms represent an untapped market opportunity for Shared Spirits' technology to drive traffic beyond their current restaurant focus
- High-value customers at bars can spend $20,000+ annually, making targeted ambassador and influencer programs valuable for venues
- Progressive web apps offer cross-device compatibility advantages over native apps while maintaining app-like functionality through home screen shortcuts
- Data analytics from gifting transactions represent the long-term revenue opportunity for the platform beyond near-term supplier funding models
Trends
Digital gifting platforms expanding beyond retail into hospitality and beverage sectorsProgressive web apps as alternative to native app store distribution for B2B SaaSWine and spirits industry adopting technology to drive tasting room traffic and customer engagementSupplier-funded marketing campaigns as sustainable B2B2C revenue modelHigh-value customer identification and ambassador programs becoming standard in hospitality venuesCross-platform digital signage and social media integration for local market penetration
Topics
Digital Gifting TechnologyProgressive Web AppsWine Tasting Room MarketingBeverage Industry TechnologyRestaurant Partnership ModelsSupplier-Funded Marketing CampaignsCustomer Data AnalyticsHigh-Value Customer IdentificationBrand Ambassador ProgramsDigital Signage IntegrationMobile-First Platform DesignB2B2C Revenue ModelsHospitality Technology SolutionsWine Distribution ChannelsRegional Market Expansion
Companies
Shared Spirits
Main subject; offers digital gifting platform for wine/spirits redeemable at restaurants and tasting rooms
People
Sherman
Discusses Shared Spirits' technology platform, business model, and expansion into tasting room market
Forest Kelly
Hosts the episode and conducts interview with Sherman about wine tech and tasting room applications
Quotes
"Right now it's all built as a, what's known as a progressive web app. So it plays on any device. You could do it on your laptop or on your mini, your Mac mini or anything, your phone."
Sherman•Early in episode
"We feel confident that our technology could be extremely useful in helping line or strive for traffic to their tasting rooms as well."
Sherman•Mid-episode
"People buy digital gifts for people all the time. They do it on Amazon. They do it on Starbucks. They do it anywhere."
Sherman•Mid-episode
"Our revenue model really is surrounding ultimately the data play one of these days."
Sherman•Late episode
"I asked one of the bartenders, I said, I'm just curious, last year, what was your biggest spender here at the bar? And without hesitation, he said, yeah, it was about $22,000."
Forest Kelly•Late episode
Full Transcript