The Best 5 Minute Wine Podcast

Wine Tech You Didn’t Know You Needed: How Shared Spirits Could Change Tasting Rooms Pt. 5

5 min
May 14, 202617 days ago
Listen to Episode
Summary

This episode features a discussion with Sherman from Shared Spirits about their progressive web app technology that enables digital gifting of wine and spirits. The platform allows consumers to purchase and gift drink credits redeemable at restaurant and tasting room partners, with a business model centered on supplier partnerships and restaurant subscriptions.

Insights
  • Digital gifting for beverages is becoming mainstream as consumers already adopt this behavior across platforms like Amazon, Starbucks, and DoorDash, reducing adoption friction
  • Tasting rooms represent an untapped market opportunity for Shared Spirits' technology to drive traffic beyond their current restaurant focus
  • High-value customers at bars can spend $20,000+ annually, making targeted ambassador and influencer programs valuable for venues
  • Progressive web apps offer cross-device compatibility advantages over native apps while maintaining app-like functionality through home screen shortcuts
  • Data analytics from gifting transactions represent the long-term revenue opportunity for the platform beyond near-term supplier funding models
Trends
Digital gifting platforms expanding beyond retail into hospitality and beverage sectorsProgressive web apps as alternative to native app store distribution for B2B SaaSWine and spirits industry adopting technology to drive tasting room traffic and customer engagementSupplier-funded marketing campaigns as sustainable B2B2C revenue modelHigh-value customer identification and ambassador programs becoming standard in hospitality venuesCross-platform digital signage and social media integration for local market penetration
Topics
Digital Gifting TechnologyProgressive Web AppsWine Tasting Room MarketingBeverage Industry TechnologyRestaurant Partnership ModelsSupplier-Funded Marketing CampaignsCustomer Data AnalyticsHigh-Value Customer IdentificationBrand Ambassador ProgramsDigital Signage IntegrationMobile-First Platform DesignB2B2C Revenue ModelsHospitality Technology SolutionsWine Distribution ChannelsRegional Market Expansion
Companies
Shared Spirits
Main subject; offers digital gifting platform for wine/spirits redeemable at restaurants and tasting rooms
People
Sherman
Discusses Shared Spirits' technology platform, business model, and expansion into tasting room market
Forest Kelly
Hosts the episode and conducts interview with Sherman about wine tech and tasting room applications
Quotes
"Right now it's all built as a, what's known as a progressive web app. So it plays on any device. You could do it on your laptop or on your mini, your Mac mini or anything, your phone."
ShermanEarly in episode
"We feel confident that our technology could be extremely useful in helping line or strive for traffic to their tasting rooms as well."
ShermanMid-episode
"People buy digital gifts for people all the time. They do it on Amazon. They do it on Starbucks. They do it anywhere."
ShermanMid-episode
"Our revenue model really is surrounding ultimately the data play one of these days."
ShermanLate episode
"I asked one of the bartenders, I said, I'm just curious, last year, what was your biggest spender here at the bar? And without hesitation, he said, yeah, it was about $22,000."
Forest KellyLate episode
Full Transcript
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Right now it's all built as a, what's known as a progressive web app. So it plays on any device. You could do it on your laptop or on your mini, your Mac mini or anything, your phone. We'll have a native app built. We started in this world as a native app and then we built it as a progressive web app in this most recent design. And what we've learned is that we'll probably go back to the true native downloadable app. But you won't see it in the app stores at this point. It's simply shearsfears.com and everything works perfectly right on your phone. It is helpful to save it to your home screen. I don't know how many listeners know how to do that, but there's always a little toggle you can make that allows you to save the icon to your home screen. And once you do that, it works just like any app on your phone. You know, we also feel as it relates to your audience for us, we feel like we're feel confident that our technology could be extremely useful in helping line or strive for traffic to their tasting rooms as well. There you go. We've not approached that market yet because we've been working with restaurant partners. But in those tasting rooms, tasting rooms where they can sell bottles or sell glasses, we feel confident our tech could help drive traffic to those as well. Oh, yeah, I could see a market for that because I went on a wine tour with my wife and that's where I proposed was at the end of the wine tour. And if my friends, obviously friends and family knew except for my wife that I was going to propose to her, I could see them, you know, buying me a bottle of wine at the end of the tour and going, hey, I've just bought you wine from the winery that you proposed your wife had. You might have had a whole case to take home with you. I've got some pretty cheap friends, so they might have combined for a couple of bottles. Yeah, that kind of goes to my next question. But yeah, is that I can see this technology and this going and branching out once what we're doing in the middle Tennessee market. We're heavily heavy users of digital signage there. We people see and are exposed to us through a lot of social work. We have social media work. We have a very significant partner who is a nationwide marketing agency who's a part of our company. And so the languaging around all this has gotten really mature. My partners and I will be the first to admit that we're coachable. It's not as difficult as it once was because people buy digital gifts for people all the time. They do it on Amazon. They do it on Starbucks. They do it anywhere. In many cases, you can gift somebody a DoorDash credit or an Uber Eats credit nowadays very easily. So the industry continues to evolve and it's getting less complex than it was before. If a winery or a distributor or whoever is listening right now and wants to reach out to you, what do they just go to Sherman at? They could go to Sherman at sharedspirits.com or they could literally go to sharedspirits.com and see a link or two where they can communicate with us on there as well. The cost is free. It's free to consumers and free to restaurant. Our revenue model really is surrounding ultimately the data play one of these days. And in the near term, the suppliers who fund campaigns that allow us to distribute drink credits on their behalf and that are redeemable at their restaurant partners. So those supplier plays are a real anchor part of our business. We do have upgrades for restaurant partners as part of our monetization model where, you know, in return for a certain subscription, they end up with a certain number of drink credits they can deploy out on their own. Okay. Choosing their own influencers, their own ambassadors, their own key patrons. You know, I was at a restaurant, I'll never forget this here a few months back and I asked one of the bartenders, I said, I'm just curious, last year, what was your biggest spender here at the bar? Do you have any idea what your biggest one or two spenders might have dropped? And without hesitation, he said, yeah, it was about $22,000. That was one person buying wine and cocktails for him and his friends through the year. I'm in the kitchen with Charlie Bigam. So what have we got here, Charlie? My brand new pan fry pad Thai noodles. Noodles? But you're Mr Fish Pie Guy. Guilty. And while ovens rule at roasting, the pan is king of noodling. Whether it's pad Thai, yaki sober or laxer, finding that perfect texture is a bottomless noodle rabbit hole. But all I have to do is stir it in the pan for six minutes, right? Bingo! Try the new Charlie Bigam's Asian Pan Fry noodle range handmade in my kitchen. Pan fried in yours.