The $100 MBA Show

What I Learned From Being Around The Top 0.01%

21 min
May 15, 202616 days ago
Listen to Episode
Summary

Host Omar Zenholm shares five key observations from spending time with ultra-wealthy individuals (net worth $30M+), revealing that the top 0.01% don't display wealth visibly, operate with abundance mentality, prioritize strategic decision-making over grinding work, obsessively buy back their time, and succeed through drive and curiosity rather than exceptional talent.

Insights
  • Ultra-wealthy individuals don't signal wealth through visible displays; they're secure enough not to need external validation, making them nearly invisible in social settings
  • Generosity and abundance mentality are core traits of the wealthy—they understand money is renewable and give freely without calculating returns, which paradoxically increases their value
  • The transition from 'doing' to 'deciding' is the critical inflection point for entrepreneurs; beyond a certain level, leverage through delegation and strategic thinking replaces hustle
  • Time optimization through outsourcing low-value tasks is a habit and muscle that compounds; wealthy individuals treat time as their scarcest resource, not money
  • Exceptional wealth doesn't require exceptional talent—it requires ordinary people with extraordinary drive, relentless curiosity, and humility to continuously learn
Trends
Shift from hustle culture to leverage-based entrepreneurship as the path to scaling beyond $1-2M revenueTime-buying services (meal prep, cleaning, personal assistants) becoming essential infrastructure for high-earners rather than luxuryAbundance mentality and unconditional generosity emerging as competitive advantages in wealth-buildingDecision-making quality and strategic thinking valued over task completion in ultra-high-net-worth circlesHumility and continuous learning as underrated traits among the wealthy, contrasting with confidence-focused leadership narrativesOutsourcing and delegation becoming earlier-stage business practices rather than late-stage optimizationTime valuation frameworks ($300+/hour) driving purchasing decisions for convenience and efficiencyOrdinary appearance and low-profile positioning as deliberate strategy among the ultra-wealthy
Companies
OpenAI
Referenced as example of valuable AI company producing high-value products (ChatGPT) that help users daily
Anthropic
Mentioned alongside OpenAI as AI company producing valuable products (Claude) used by millions daily
People
Omar Zenholm
Host sharing observations from time spent with ultra-wealthy individuals in mastermind groups and dinners
Aiman Abedallah
Referenced as source of concept about becoming 'allergic to work' to force delegation and growth
Quotes
"The ultra wealthy don't look the way you think they look. They don't act the way you think they act."
Omar ZenholmOpening
"The wealthiest people in the room are usually the ones you haven't even clocked yet. The people that are quiet, that are at the end of the table asking questions, that are listening."
Omar ZenholmObservation 1
"Money is not scarce. People think that there's only one pie and that if I eat some of my pie or give away some of my pie, there'll be less pie for me. No, rich people know that money is not scarce, that they can make more pie, that it's renewable."
Omar ZenholmObservation 2
"At some point, the hustle phase ends and the leverage phase begins. You got to start leveraging other people's talents, other people's time, other people's capital."
Omar ZenholmObservation 3
"99% of the people that I've met at this level are not particularly brilliant. They're not the most charismatic people in the room. There's nothing obvious about them that screams, This person is exceptional."
Omar ZenholmObservation 5
Full Transcript
The Samsung Galaxy A57 Enterprise Edition. Switch tasks easily with our fastest A-Series processor yet. Stay protected wherever you work with dust and water resistance. See every detail with our slimline brilliantly clear display. Performance, protection, precision, plus three years enhanced support with next Business Day doorstep replacement. See samsung.com slash business. Terms and conditions apply. I spent time with people in the global top 0.01%. We're talking about people worth 30, 50, a hundred million dollars. And I want to tell you something that nobody in this space will say out loud. The ultra wealthy don't look the way you think they look. They don't act the way you think they act. And the thing about them that makes it so different from everyone else is most certainly not what you're expecting. Listen, I've been in the rooms. I've gone to the dinners. I've been in the mastermind tables. I've been in the hotel lobbies at 1 a.m. Where the real conversations happen. And today I'm going to share everything I've observed from these people because five of these observations will directly change the way you think about growing your wealth. Welcome back to the $100 MBA show. I'm your host Omar Zenholm where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business. If this show has helped in any way, it would be amazing if you could drop us a quick review on whatever app you're using to listen to this podcast right now. It helps me and my team bring new episodes every week. And more importantly, more entrepreneurs will be able to discover our podcast so you can help someone else start their journey. Thanks so much. Let me put some numbers behind this so you know exactly who I mean. Globally, the top 1% of adults have a net worth of approximately a million dollars or more. The top 0.1% globally have a net worth of 5 million or more. And the top 0.01% globally have a net worth of 30 million and above. And let me be clear about something before I share what I've learned. I'm not name dropping here. I'm not flexing. I'm sharing observations from real interactions, from real dinners or conferences, masterminds. I've been a part of because I genuinely believe what I'm about to share with you will be useful to you. Some of it's going to be inspiring to you. Some of it is going to surprise you. And one part I really believe will actually make you better at what you are doing right now. Observation number one. And this is the first thing that hit me every time. These people don't look the part. I'm serious. You walk past most of them every single day and you wouldn't know it. No signal, no aura, no obvious display of wealth. Most of these people that I've met don't really have anything that is showing their wealth. No flashy jewelry, no entourage, no real performance of wealth. Now, of course, there's exceptions. One or two of them will have a nice watch, but overall they do not wear their wealth. Why? Because they don't need to. They are already secure in who they are. They don't have to prove anything to anybody else anymore. They're not trying to make an impression on anybody. And I think this is deeply intentional. At a certain level, there's no need to signal your wealth anymore. You know what you have, right? You don't need anyone else's approval. And what I've found is the people who are loudest about their money are almost never the wealthiest people in the room. The wealthiest people in the room are usually the ones you haven't even clocked yet. The people that are quiet, that are at the end of the table asking questions, that are listening. Because guess what? That's how they got wealthy. Observation number two. And with this one, I want to push back on a stereotype I think does real damage. A lot of people think that rich people are cheap. They're guarded. They're protective of their money. And in my experience, at this level specifically, it's the opposite. Now, there's no doubt that there are some cheap and stingy rich people. But the vast majority of the financially successful people that I've met, that I've been around, are among the most generous people I've encountered anywhere. I'm talking about somebody who's picking up the tab at a dinner for 10 people that's worth $10,000. And they'll just do it spontaneously in the spur of the moment without making a big deal about it. One time, I've observed somebody pick up the bill for the dinner for $6,000. Leave the restaurant. Say, goodnight, guys. I got to go. Take care. And we found out later when we wrapped up that they took care of the bill. And listen, I know you're thinking, most of them, this is not to show off because they generally want everyone at the table to have a great evening. They want everybody to enjoy themselves. They have an abundance mentality. And when you have an abundance mentality, you understand that if I give now, there'll be more for me to give later. It's not like I'm going to run out. They don't hold tight to money. They know that money comes and goes. They know that they can earn more. The most successful people I know, they don't calculate what they're getting back from every interaction. They're not transactional. They give freely because they understand something that most people at a lower wealth level don't. And that is money is not scarce. People think that there's only one pie and that if I eat some of my pie or give away some of my pie, there'll be less pie for me. No, rich people know that money is not scarce, that they can make more pie, that it's renewable. And I find that generosity, real unconditional generosity tends to return to you in ways you cannot predict. And you can't even engineer. I believe this to my core that one of the reasons I got wealthy is because of this mentality that if I give, I will get back tenfold. Now, let's just break this down for a second. Why do I believe that? Why do wealthy people feel like they can give and that they're not going to lose? Because when you give, you become valuable. By the way, this is with anything. If you give money, if you give time, if you give information, if you give value of any sort, you become more valuable as a person. And the world values valuable people and therefore you'll be compensated to the measure of your value. That's how the world works. The most valuable people are compensated for their value. I'll give you a perfect example. You look at these AI companies, right? Why are these AI companies so valuable? Because the product they produce is so valuable. People are using a constantly helping people's lives. People are chatting with Claude and chat GBT every single day to get answers and it's helping other people. And because of the value it produces, the company and the founders of these companies are valuable. Put everything negative aside. That's just how the world works. When you give, you get. The Samsung Galaxy A57 Enterprise Edition. Switch tasks easily with our fastest A-series processor yet. Stay protected wherever you work with dust and water resistance. See every detail with our slimline brilliantly clear display. Performance, protection, precision, plus three years enhanced support with next business day doorstep replacement. See samsung.com slash business. Tim's and conditions apply. Observation number three and this one is the most practical one of all and it directly contradicts the hustle culture that you hear all over the internet. The ultra wealthy people that I spend time with, the ones that are in the 30 to 100 million dollar range, they are not working hard in the way that most people define working hard. They're not grinding 12 hours a day. They are not in the weeds of their business. They are not doing all the implementation. What they are doing consistently almost universally is thinking. They're reading. They're strategizing. They're meeting people. They're learning from people. They're fingering out what's the best way to approach any situation. They're looking for patterns. They're anticipating what's coming on the horizon. They're positioning themselves ahead of what's going to happen. And here is the takeaway for number three. Their primary output is not task completed. Okay. What is it? What do they do? Well, their primary output is decisions made high quality, well informed, strategic, sound decisions. Why? Because they know that a solid decision has higher leverage than anything else they do. Because they make the right decision and they put the manpower behind it, put the money behind it, they put the technology behind it. It could make all the difference in their life and business. This is why they spend so much time making sure they cultivate their mind so that when they make decisions, it's the right one. And what they understand is that they need to protect their time and energy to make solid decisions. You can't make good decisions if you're stressed out because you're working to midnight every day. And this is why hyper wealthy people understand that they need to delegate almost everything to everybody else so they can make exceptional decisions. Now, I get it. When you're starting out, you might not have the luxury to do that. You can't afford that. I get it. I've been there. Now, it doesn't mean that we don't adapt. You understand that this is the goal. My goal is just to make decisions and everybody else does the work. Right now, I'm doing all the work and I'm trying to make the decisions at the same time. As you progress along your journey, as you go on, you should be doing less and spending more time cultivating better decisions. It's a spectrum, right? It's a journey. It's not black or white. So make sure you are getting closer and acting closer to this type of person as you grow your business, as you grow as an entrepreneur. As they say, well, got you here won't get you there. So hard work is going to take you so far, but then you got to start deploying better decisions, higher and great talent so that you can get to the next level and the next level. At some point, the hustle phase ends and the leverage phase begins. You got to start leveraging other people's talents, other people's time, other people's capital and using the power of your decision to move forward. And that transition from doing to deciding is one of the most important shifts an entrepreneur can make because that's where most people get stuck. They hustle and work hard and they get to the point where, okay, they're making a million, two million in revenue, but then they just can't get out of the rat race and they're just trying to work harder to get past that mark. And that's just not going to take them to the next level. What they need to do is start hiring great talent, start being a leader and less of a doer. You got to become allergic to work. I learned this from Aiman Abedallah, who is a great business coach. And you got to start acting like you're allergic to work. Why? Because when you're allergic to work, somebody else has got to do the work. You come up with the ideas, you come up with the strategy and you tell somebody else to implement them. If every quarter that goes by, you have the same amount of work on your plate, then there's something wrong here. You're not growing as an entrepreneur. Because here's what I learned from all these highly successful people is that they're fully aware that they're not the best people for every job. There are smarter, more talented people that can do whatever job that the business needs better than them. Hey, if you're enjoying this episode today and you're asking yourself the question, am I even cut out to be an entrepreneur? Is business my thing? Because you're in luck. Don't worry, I got your back. I'm working on an episode on that exact topic. So make sure you subscribe to the show so you get it as soon as it releases. Observation number four. Here's one of the cleanest patterns I've observed in all of these people and all these ultra wealthy people that I've hung out with. They spend money to solve problems. A better way to put this, and this is one of my favorite phrases, is they optimize their life for convenience. Most of their money is spent on this, not flashy things. Their entire lifestyle is engineered to eliminate friction and to save themselves time to get their time back. Why do you think anybody flies business or first class on a flight? Especially an international flight. Like for example, if you go from Australia to Europe, it's a 24 hour flight with a layover in Singapore, for example. Why would somebody go business? You probably guessed it. It's more comfortable. It feels great. Yeah, it's super expensive, but they value their time more than the price. Why? Because they know they can sleep on the flight. They know that they can arrive refreshed and they're not going to need to waste a day or two trying to make up for the horrible experience in economy. I say horrible because it's a 24 hour journey. They don't want to arrive drained or distracted or behind. They want to hit the ground running because that day is worth more than what they are spending on that flight. Like literally, they can make more money in one day than the price of that ticket. A personal chef or a meal preparation service is not a luxury to them. It's a time recovery system. Ask yourself how much time you spend on just meals at home. You want to eat healthy and you want to eat well. So in order for you to do that, you're going to go to the supermarket. Hopefully it's just one shop. Maybe you have to go to the butcher to get some healthy meat. After going shopping, you got to come home. You got to put the stuff in the fridge and then you got to go ahead and think about what you're going to prepare. You're going to have to then prepare it. Now this is just for one meal. You're going to have to cook it. You're going to have to clean after yourself. How many hours are spent just on one meal? And what would the difference of price be if you had a meal preparation service or ready made meals that are healthy and fresh delivered to your door? For most people where their alley rate is more than $300 an hour, that's a no brainer decision. A house cleaner, a house manager, a personal assistant or an EA handling every errand, every admin test, everything that you otherwise would just sit on your to-do list and just be like, oh, I'll get to that next week. How many things are on that list right now for you? The wealthy know they need to outsource every low value task on their list of to-dos in their head immediately. And the reason is simple, their time. And by the way, I say their time, but your time too. Your time is the most valuable thing in the world. You know how valuable is it? You're not going to get any more. You can't make any more. They know that if they spend their time on other things like making high quality strategic decisions, it's worth more than anything else they could spend their money on. So they protect their time obsessively. I've been on this path for the last few years and every single month I'm trying to outsource one more thing, one more thing, one more thing and getting my time back. And I got to be honest with you, this is very hard because I didn't grow up like this. My parents were immigrants from Egypt, came to the U.S. My mom didn't spend a dime on anything we didn't have to. But a big reason why people do this is because of the two things we talked about. One, they think that money is not a renewable resource. They don't think they can make more money. They think that money scares. And then number two, they don't value their time enough. And by the way, you don't need to be worth 30 million to start applying these principles. You could start little by little. Let's say you want to start a side hustle business. But every weekend you're doing household chores that are keeping you away from it. Let's say for example, you're mowing lawn one week. The next week you're washing the cars. And these tasks are taking three hours or so. Imagine you spend those three hours every weekend working on your business. You can make more than it costs for you to pay for those tasks. And I'm encouraging you to start now. Why? Because most entrepreneurs, they start too late. They start applying this thinking too late and they get into really bad habits. Because this whole buying back your time thing and outsourcing, it's a habit and it's a muscle that you have to build. And the more you do it, the more compounds and the more results you get. Observation number five, it's in my opinion, one of the most important things. And this is why I wanted to leave you with it. Because it might be the most honest thing I can say about the ultra-wealthy. 99% of the people that I've met at this level are not particularly brilliant. Seriously. And I mean that genuinely. They're not the most charismatic people in the room. They're not the most talented people in the room. They're not the most artistic. They're not the most analytical. There's nothing obvious about them that screams, This person is exceptional. There are in a lot of ways pretty ordinary. And personally, I found that very inspiring. When I've met these people and found out that they're just normal like us, I was like, wow, okay, so you don't need to be special to be wealthy. But there are three things they all share. Every single one of them have drive, ambition, curiosity. These three things. They have a relentless hunger to understand things. They don't like not knowing something. They want to get better. They want to learn from whoever's in front of them. And you pair that with something I genuinely did not expect. And that's humility. Most of them are surprisingly willing to say, I don't know. I'm not an expert at that. Tell me more about that. I don't understand that world. They're not trying to perform confidence or certainty. They're genuinely curious. And that's how they got wealthy. Now, I always promise to be honest with you. So here it is. The one thing about being around these people that I didn't expect is that they don't make great friends. I don't mean that harshly. I mean that practically. The people that I've met at this level are busy. Okay. And a way that is genuinely hard to comprehend from the outside. They are traveling constantly. They have obligations elsewhere. Their business and their investments demand their real attention. Their family demands their attention. They don't have the bandwidth to create new deep friendships. Right. And honestly, they probably don't need them by the time you reach this level. The deep relationships in your life already established. The people who knew you before most of my closest friends are the ones that I knew before I kind of came up in the world financially or in business or they came up with me. We're on the journey together. And a lot of ways because once you start getting to a certain level, you start to be a little skeptical about why this person wants to be my friend unless they're at that level because a real friend is somebody that will be there for you that will listen to you, be around you, have your back regardless of what's in your bank account, regardless if they can benefit from being around you or not. Those are the real ones. The people you meet at this level, they're valuable connections. They're interesting acquaintances and potentially they're good collaborators in business and life. But if you expect them to be your closest friends, it's pretty slim chance that's going to happen. Okay. Well, what does this mean for you? Well, let's get practical. Okay. Five observations, five things you can act on now, not when you hit $30 million. Number one, stop performing wealth. The loudest people are rarely the richest. Okay. There's no reason to really need to show off. Let your results speak for themselves. Observation number two, develop an abundance mentality right now. Generosity is the key to a better life and a better business. Don't be a pushover, but understand that if you give, you'll always get back. Don't try to keep score by giving you become more valuable. Observation number three, shift from hustle to leverage as fast as you can. Okay. Your job as a business owner is not to do more. Okay. It's to make better decisions is to build systems, to hire talent, to build the machine so that the machine can work for you. Observation number four, buy back your time before you buy anything else. Okay. Every hour you spend on low value tasks is an hour not spent on high value decisions and activity. Figure out what your time is worth and spend accordingly. Observation number five, ordinary people with extraordinary drive. You don't need to be the smartest. You don't need to be the most charismatic. You need to be the most curious. The most consistent, the most ambitious, the most humble because when you're humble, you keep learning from the people around you. Before I go, I want to leave you with this. The top 0.01%, they look ordinary. They act with abundance. They think more than they work. They buy back their time obsessively. They're maniacal about it and they are exceptional when it comes to drive, curiosity and being humble enough to continue to learn. The formula is not secret. It's not locked behind a vault. Only rich people can get access to know every single thing I just described is available to you right now. The question is whether you're willing to apply it because most won't, but that's good for you because if you do take action, you will stand out. If you found this episode helpful that I highly recommend you check out a recent episode we just recently published called, are you rich? The five levels of wealth and what you need to do to reach each of them. If you found today's episode helpful and you want more practical business lessons to help you start grow and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now, whether it's Apple or Spotify or ever you listen to podcasts by hitting subscribe, you get our next episode automatically and it's the best way to support the show. It's absolutely free and it's a way for you to commit to growing your business. And now that you've subscribed, I'll check you in the next episode. the next episode.