Brooke and Jeffrey

Best April Fools' Day Pranks

7 min
Apr 3, 2026about 2 months ago
Listen to Episode
Summary

Brooke and Jeffrey discuss the best April Fools' Day pranks executed by major brands in 2024, highlighting how companies are leveraging AI and social media to create viral marketing moments. The episode covers food and beverage collaborations, product parodies, and creative brand activations that generated significant engagement.

Insights
  • Brands are increasingly using AI-generated content and social media to execute low-effort but high-engagement April Fools' campaigns, reducing creative barriers to entry
  • Food and beverage brands dominate April Fools' marketing, with absurd flavor combinations and product mashups generating the most viral engagement and consumer interest
  • Consumers express genuine interest in prank products, with many April Fools' concepts receiving comments indicating they would purchase items if actually produced
  • Savory and unconventional food products (savory Pop-Tarts, ramen collaborations) represent an emerging consumer trend that brands are testing through humorous campaigns
  • April Fools' campaigns serve as low-risk innovation testing grounds where brands can gauge consumer sentiment on new product categories before real development
Trends
AI-generated content enabling faster, cheaper brand marketing campaignsAbsurd food collaborations and flavor mashups driving viral social media engagementBrands using April Fools' as product innovation testing and consumer sentiment analysisSavory snack category expansion (savory Pop-Tarts, ramen desserts, cheese-based products)Cross-brand collaborations and unexpected product category extensionsConsumer appetite for novelty and unconventional flavor combinationsSocial media-first marketing strategies prioritizing engagement over traditional advertisingNostalgia-driven product concepts targeting multiple generational demographicsPet care and wellness brands entering April Fools' marketing spaceHumorous brand positioning as customer engagement and loyalty strategy
Companies
Raising Cane's
Announced chicken sauce-flavored cola as April Fools' prank, leveraging their famous sauce product
Dude Wipes
Unveiled Butt Masks skincare product prank, extending masculine personal care brand into new category
Ugg
Posted Ugg Brella prank, a tiny umbrella designed to clip onto sheepskin boots for rain protection
Terry's Chocolate
Shared phone case with heat-controlled chocolate pouch as April Fools' prank product
Top Ramen
Announced Butterfinger Edition ramen collaboration as April Fools' prank, extending dessert flavors
Heinz
Released Matcha Mayo green-colored mayonnaise as April Fools' prank product
Baskin Robbins
Unveiled packaged ice cream soup as April Fools' prank, described as milkshake alternative
Red Lobster
Announced Cheddar Bay Biscuit Pop-Tarts as April Fools' prank, savory pastry collaboration
Reese's
Created peanut buttercup toothpaste as real product, referenced as successful flavor extension
Keebler
Released cookie-flavored toothpaste line as April Fools' prank with multiple cookie varieties
Spot and Tango
Pet company released Doggy Pee Bags as April Fools' prank, extending pet waste product line
Hall's Cough Drops
Announced Grandma's Purse flavor combining lavender and lint as nostalgic April Fools' prank
Pop-Tarts
Referenced as potential partner for savory product line, discussed maple syrup and pancake variants
People
Brooke
Co-host discussing April Fools' brand pranks and consumer reactions
Jeffrey
Co-host discussing April Fools' brand pranks and consumer reactions
Quotes
"thanks to all the advancements with AI and social media, it's easier than ever for companies to just type in a prompt to the computer and then post a funny AI photo and say, Ha! We messed with ya!"
Jeffrey
"I was the laziest April Fools I've ever seen. I mean, honestly."
Brooke
"A person who is not generous cannot be an artist. The world will be at peace only when it is ruled by poets and philosophers."
Unknown
"Why don't we just saying that all these are good ideas?"
Brooke
"I will say a lot of the people in the comments said they would sell out instantly if they really made them."
Jeffrey
Full Transcript
No gloss, no filter, just stories, spoken without fear. A person who is not generous cannot be an artist. The world will be at peace only when it is ruled by poets and philosophers. Listen to my weekly podcast, the puja bhajjo on the iHeart radio app, Apple Podcast or wherever you get your podcasts. Come for the honesty, stay for the fire. April Fools, I mean, it happened in the middle of the week this year and went by so quick, we haven't really had a chance to even cover it. Oh, it's Brooke and Jeffrey in the morning. Did you pull any pranks? Not personally, but we didn't have time, but thanks to all the advancements with AI and social media, it's easier than ever for companies to just type in a prompt to the computer and then post a funny AI photo and say, Ha! We messed with ya! Yeah, I was the laziest April Fools I've ever seen. I mean, honestly. So now in 2026, there's more and more brands jumping onto the April shenanawagon. So we're just going to tell you a few of the ones that move the needle. The best April Fools company pranks from this year. Oh, I like this, Jeff. I didn't see very many good ones. Yeah, so in case you missed it, first up, one of the bigger up-and-coming chain restaurants right now is Raisin Canes, the fried chicken place. The lines are forever as soon as one opens. And they're mostly famous for their tasty sauce that they have. Oh my gosh. So Canes leaned into that by announcing a new chicken sauce-flavored cola. Ew! If you haven't seen the photo, it looks like a really thick, creamy cola. Oh, it's coming out of the fountain. Oh, so... I mean, some people would honestly probably be excited about this. Oh, for sure. Yeah, you need your meal to be thicker. So I've got a lot of engagement. Up next, you probably heard of the product called Dude Wipes. Oh, yeah, it's like baby wipes, but they have to make a masculine so men will use it. Flushable toilet wipes designed for men. By the way, you shouldn't flush those, even though they say flushable. Just an FYI, yeah, it causes huge issues in the sewer system. Throw them away. I'm trusting the box. Wait, you don't just throw that in the garbage. That's where you want to put it. Well, on April 1st, they unveiled a new skincare product called Butt Masks. Yeah, good. They call it, quote, the first targeted hydro gel patch designed for your third eye. Just pop it directly into the target zone for 15 minutes while you doom scroll on the phone. I like that it says, let it rip. Oh, I love Butt Masks. Yeah, if you're just joining us, we're talking about the most viral April Fool's pranks that were done by major brands this year. So these are not real. If you're just tuning in, although probably a few people did fall for them. We're going to go right to this next one. Uggs posted their social media, a brand new Ugg Brella, which is a tiny colorful umbrella that clips onto the top of your sheepskin boots to protect them from the rain. It's like a jibbit for your Uggs. Yeah, it's pretty cute. And it makes sense because those Uggs, they get wet. Yeah, not waterproof at all. Alexis, I could definitely see you wearing these. For sure. You think I want to ruin my Uggs in the rain? These are cool enough they should have to do them. Yeah. Make a mandatory. Next up, a new product from a company called Terry's Chocolate. They shared a photo of a phone case with a tiny pouch designed to carry some heat-controlled chocolate for any emergency. Yay! So if you're riding the bus and you're scrolling on TikTok and you feel like your blood sugar is getting low, you're covered. There's a lot of chocolate on the end of your phone. It looks very connected to the phone. Like, you'd have to literally chew on the back of your phone. Maybe you have to lick it right off. I don't know exactly how it works. Also, a collab that promises, quote, a peanut buttery glaze with a crispy, crunchy goodness. This doesn't sound bad, Jeff. Talk about Top Ramen Butterfinger Edition. Okay. Wow. Ew. I mean, huh. Look at that photo. Not both, but not together. Not far from Pad Thai, though, right? The pictures. The flashiness. This one I can almost believe because they've come out with all sorts of new flavors, like the chicken wing ramen. Remember that? Dude, we have macaroni and cheese ice cream and people loved it. True. I mean, we're just flipping the script on the noodle gang. They actually made maple syrup and pancake ramen. Oh. Remember that? No. I do remember the breakfast ramen. Yeah, so I could see them going the opposite, making a dessert butterfinger ramen and people loving it. I think the only shocking thing they come out with now is a real ramen. Yeah. The chicken show you ramen. Ew. What the heck? That's no fun. There's a couple other phony food collabs I should mention that happened on April Fool's. There was Heinz Macha Mayo, a green-colored mayonnaise. You know what? I'm saying, ew, but maybe that would make Mayo better to me. I like Macha. Why don't we just saying that all these are good ideas? Did you not expect that? Not really. There's a packaged ice cream soup from Baskin Robbins. Okay. These are just getting better as we go. Yeah. I call that a more milkshake. And my favorite from Red Lobster, Cheddar Bay Biscuit Pop Tarts. Yes! I do have a picture of it. Does that look good to you? With the cheese in the middle, it looks unbelievably good. Why do we not have savory Pop Tarts? Oh my god. The rumours become feral. It looks so good. The cheddar, like the ham and cheese cheddar could be in there. The whole thing is filled with cheese and then the outside looks like a Red Lobster Biscuit. I'm gonna go with my wrist. What? Calm down. We need to talk to a Pop Tart to make this happen. I will say a lot of the people in the comments said they would sell out instantly if they really made them. People would 100% go for it. We could do an egg and biscuit Pop Tart. Okay. We'll move on from this. Do you remember we talked a little while ago about Reese's Peanut Buttercup toothpaste? Dude, I'm still on the maple and bacon Pop Tart. That could work. Let's move forward. Reese's Peanut Buttercup toothpaste. That was a real thing. Well, what about Kebler's Hollow Tree Cookie toothpaste? Oh no. I told you, a listener texted in and had ordered the Reese's toothpaste and loved it. Yeah, so this isn't really good prank Kebler's. Each one is flavored like your favorite Kebler cookie. That was their April Fool's prank. I love the fudge stripes. These companies are just coming up with disappointment to me. But it wasn't just food and drink brands that were getting in on the April Fool's action. A pet company called Spot and Tango did one where, like you've seen Doggy Poo Bags. Yeah, yeah, yeah. This company released Doggy Pee Bags. Ew. Come on, you guys. With the tagline, a cleaner future for sidewalks everywhere. Okay. You gotta catch it. You're out. Oh my gosh. She's just getting down in there. And finally, you've heard of Hall's Cough Drops. Well, for April 1st, they wanted to come up with a brand new nostalgic flavor that'd be good for the old and the young. Oh. It's a mixture of lavender and lint called Grandma's Purse. Ew. It tastes just like it's been sitting at the bottom of your Nana's handbag for the past seven years. I love it. Because that's where Hall's Cough Drops end up. It also tastes a little like pennies because it's been in her coins. Yeah. We're kind of 50-50 on some of these April Fools pranks. We do want some. We don't want others. Good. You tell us which ones you like the most. Oh, man. Text in 7592. Those were the biggest April Fools brand jokes that companies did this past year. Phone taps coming up right after this.