The Lonely Island and Seth Meyers Podcast

Talkin’ Ads/Turtleneck & Chain Part 1

60 min
Feb 11, 20262 months ago
Listen to Episode
Summary

The Lonely Island and Seth Meyers discuss their creative process during the summer of 2010 when they were developing their second album 'Turtleneck and Chain.' They review past commercial partnerships with brands like Klondike, Rock Vodka, and Diageo, and premiere the album's opening track 'We're Back,' which humorously announces their return to music.

Insights
  • Celebrity brand partnerships were less normalized in 2010-2011; the group initially resisted endorsements due to Gen X sensibilities but found creative alignment when brands gave them directorial control
  • Lifetime contracts require careful legal review—brands may discontinue products or change management, leaving creators unable to enforce perpetual benefit agreements
  • Sarcastic or ironic marketing can underperform in consumer markets where buyers seek straightforward product benefits, not comedic commentary
  • Cross-promotion between music videos and commercial shoots can maximize production budgets and create authentic content that serves both brand and artist interests
  • Institutional memory and documentation (like the SNL push-up contest results) become valuable artifacts for long-running creative teams to reference and build upon
Trends
Shift from celebrity endorsements as taboo to normalized brand partnerships in entertainment (2010-2024)Importance of contract specificity: 'lifetime' vs. defined-term agreements in brand partnershipsIronic or meta-marketing underperformance in traditional consumer goods categoriesIntegration of music video production with commercial shoots to reduce costs and increase creative outputNostalgia-driven podcast formats reviewing past creative work and commercial partnershipsInfluencer/creator control over brand creative direction as a negotiation pointDecline of niche premium vodka brands in competitive spirits marketInstitutional documentation practices in long-running creative teams
Topics
Music album marketing and promotion strategiesBrand partnership negotiations and contract termsCommercial production and creative directionSarcastic/ironic marketing effectivenessCelebrity endorsement evolution (2010-2024)Music video production budgetingLifetime vs. term-limited brand agreementsDigital shorts and sketch comedy productionSNL institutional culture and traditionsPodcast retrospectives and creative archivingSponsorship activation and cross-promotionPremium spirits brand positioningContent creator negotiating leverageKlondike bar marketing campaignsTurtleneck and Chain album development
Companies
Klondike
Ice cream brand that offered lifetime supply to Lonely Island in exchange for web shorts; later discontinued product ...
Diageo
World's largest liquor company that partnered with Lonely Island to launch Rock Vodka brand with creative direction a...
Rock Vodka
Swedish vodka brand launched by Diageo with Lonely Island as creative directors; featured in sarcastic ads and album ...
Saturday Night Live (SNL)
NBC sketch comedy show where the group worked; institutional setting for creative partnerships and traditions discuss...
Bombas
Sock and apparel company sponsoring the podcast; offers cushioned socks and comfort footwear
Good Chop
Meat and seafood delivery service sponsoring the podcast; sources exclusively from American farms and fisheries
Airbnb
Short-term rental platform sponsoring the podcast; used by Lonely Island during film production in Los Angeles
Article
Furniture and home goods retailer sponsoring the podcast; offers stackable dining chairs and home furnishings
People
Andy Samberg
Lonely Island member discussing creative process, commercial partnerships, and album development during 2010 summer
Akiva Schaffer
Lonely Island member and director involved in commercial shoots, music videos, and album production
Jorma Taccone
Lonely Island member heavily involved in Klondike commercials and creative direction; performed in Rock Vodka ad
Seth Meyers
Podcast co-host and SNL writer/performer; participated in push-up contest and discussed creative partnerships
Alicia Keys
Referenced for song '156th and Lenox' which listeners clarified actually references 139th and Lenox in Harlem
Ian McShane
Actor from Deadwood; discussed in context of show's influence on Lonely Island's creative sensibilities
David Benioff
Mentioned in context of Game of Thrones prequel series discussion
Tom Kuntz
Director who helmed Hellman's mayonnaise commercial featuring Andy Samberg
Rachel Lynn
SNL digital shorts producer who received Rock Vodka case and documented her experience in voice note
Kevin Miller
SNL writer who won the first annual SNL push-up contest with 59 push-ups
Tina Fey
SNL cast member who organized the push-up contest at Tuesday night dinner
Amy Poehler
SNL cast member who participated in organizing the push-up contest
James Acaster
Comedian guest on Seth Meyers' show; known for making humorous jabs at guests
John Oliver
Participated in live Taskmaster event with Seth Meyers in New York City
Quotes
"In my world, there's two different realities. One is real life where you value your friends and your loved ones and you care for them and you take the time to express that. And then the highly competitive world of spelling. You take no prisoners, you slit throats and you fucking go for broke."
Seth MeyersEarly in episode
"They said lifetime. Time that's a big deal and by the way they're in breach of contract for decades right now."
Andy SambergKlondike discussion
"It was so nice for her to just she just came over like we had no crew like there was two people just to be in it to class it up and make us look cool"
Akiva SchafferWe're Back video discussion
"I think once we decided on Turtleneck and Chain, we were very happy. But I think there were a few other ideas in the mix for the duration of recording, at least."
Akiva SchafferAlbum naming discussion
"My memory is that you guys shot a commercial for them over a summer break and then they generously sent you guys a couple of cases of rock vodka and then you guys generously gave me one of those cases and then i decided like a genius that i was going to drink an entire case of rock vodka with my friends"
Rachel LynnVoice note segment
Full Transcript
The Lonely Island and Seth Meyers Podcast Show. Andy jumps in, interrupts my... When did it come in? Just in the middle of the... Like in the middle of my wrap up. And then it ends with him saying, suck it, Seth. Yeah. And then it comes back to me saying, hey, bud, Andy, I hope you feel better. It's like a real... That's right. It really makes you seem like a piece of shit. I feel like, fine. If you want to call me a piece of shit for that, fine. But in my world, there's two different realities. Okay. One is real life where you value your friends and your loved ones and you care for them and you take the time to express that. And then the highly competitive world of spelling. You take no prisoners, you slit throats and you fucking go for broke. Well, don't let us forget to close this one, you know, with asking. Wait, Andy, do you know what story is in the news that like multiple people have reached out to me on social media being like, oh, my God, I hope Andy's going to be on the show. no what have you heard about crotch gate no what's crotch gate ski jumping has been pushed into the spotlight after a whistleblower uncovered a cheating scandal that involves of all things crotch manipulation so it turns out i guess there's something about the suits all right here we go the norwegians it's of course the norwegians they found rules violations that initially went unnoticed during the competition stiffer non-elastic thread had been sewn into the suits to pull down the crotch area during flight increasing the surface area and creating more aerodynamic lift in a sport where inches can be the difference between meddling and missing the podium so they're tucking it seems like they're tucking yeah but it it does seem like i mean i think like we've established on our show that when there's sort of uh wang related olympic news yes you're kind of our go-to source kind of i'm shocked that's not legal you you wear a suit to be more aerodynamic and why wouldn't it be reinforced to push things down and make it slicker in that area for the air to go by why not they're regulating the kind of thread that your suit can use a lot of stuff it seems like a lot of the scandinavian countries are behind all this vermulin this is a previous scandal later described ski jumpers putting modeling clay in their underwear to lower their crotch to floor measurement by five centimeters again i can't even picture what that looks like i need pics right don't you definitely or it didn't happen anyway seth you look ridiculous will you um smile for the camera and i'll take a picture that we can share and got it thank you so much yeah i do look ridiculous i was saying that um i think i i messed up my headphones a little bit so when i wear the hat over the headphones it keeps it in place better ah i don't want to hear everything you guys are telling me he's wearing a beanie on top of headphones big headphones over ear headphones and in a pinch for halloween you can go as parappa the rappa did he have a loose beanie or did he have a backwards baseball i can't remember you might be right i can't remember um i have uh an incredible bit of information for you guys courtesy of a writer on my show named matt goldich okay uh listening to the discussion of 56 and lennox one thing that immediately registered with me as a harlem resident is that lennox avenue is one of the main streets up here and that local residents often drop the one off the names of numbered streets. For instance, 118th Street would be known colloquially as 18th, but since 156th Street and Lenox Boulevard don't intersect, I was willing to give the benefit of the doubt that it was a Brooklyn reference. However, knowing that it came from Alicia Keys and she spent most of her childhood in Harlem, I am fairly confident that the 39th and Lenox in the song refers to 139th Street. 139th and Lenox. That makes more sense. Where there was once a famous soul food restaurant. This is the shit I like. Yes. And then somebody else wrote in Alicia Keys is referencing the Pan Pan restaurant, a now closed legendary soul food diner that was on the corner of one hundred and thirty fifth and Lennox, a.k.a. Malcolm X Boulevard in Harlem. But is it where they shot the video? Great question. Yeah, I'm sure there's an answer. Just an update on Pal Rappa, the Rappa. He looks exactly like Seth. If you check the chat right now. not only is he wearing it over his black ears that look like your headphones but it's orange with a little square it's the same side by side it let's side by side it on our on our ig stories hit us in the titties you be the judge uh oh the last thing i'll say is uh matt goldich said i know i don't seem like the kind of guy who'd be an expert in harlem geography but i've attached a photo of myself for reference and the photo was a picture of brian tucker which made me laugh um i like that sometimes people who watch this uh watch your shorts when they were kids are now in like you know the workforce right and some of them are in finance oh uh i'm sorry real quick ash has something genuine to say real quick to andy okay and akiva uh worked on it too i liked your commercial dad showed it to me oh thank you very much thank you very much All right. Thanks, guys. You know, Lauren often said a good Super Bowl commercial is worth as much as a movie. Did he say that? When we used to work there, he would talk about how it can be a bigger deal than a movie. But I think that was back when there weren't 100 of them and they weren't on the Internet. Like two weeks before they aired? Yeah, so that it felt like an event when it happened. Right. Interesting. And now my hat's off. I look like a dork. I actually was just thinking you look like a dork, yeah. um hey andy i do want to reference some shade that was thrown your way by a listener oh man not again said uh man uh sandberg won't even deign to read a podcast ad but when hellman's comes calling yeah well that's because he loves mayo so much you get paid in mayo that's the difference i mean if the podcast ads want to play big bank take little bank with hellman's if Fiore wants to throw in some mayonnaise on the side. It's a great commercial. Did you direct it, Keeve? No, no, no. Okay. I barely worked on it. I just helped Andy record the song a little bit, along with Mike Diva's brother, David. Yeah, Dave Dahlquist. It was directed by a director named Tom Kuntz, who's awesome and has done a lot of really rad commercials and music videos and stuff. It's awesome. I kept Andy company on set for the first half of the day. He did keep me company at Canter's. Ate a couple snacks. it's very very funny to me that all these years after first met you you're still doing like sandwich based comedy i it felt like kismet when the offer came in because i do love a sandwich you love a sandwich you love sandwiches that like a comedy construct it makes me smile the the premise and sound of the word sandwich all of it is just like yeah sandwiches they're fun and you know we all had our fluffernutter phase when we were kids obviously of course obvs um somebody just wrote in and again i like anytime there's a collection of words that have never been uttered before you know as we live in this ai future where the computers can come up with anything i bet they'd never come up with two burrito brained to bone patrol that was somebody's that was somebody's standalone that's the way we beat the machines uh speaking of that what was do you know what the winter soldier activation word in this week's spelling bee, Andy? Turns up a lot. In this week's or today's? Yeah, this week there was a word where even when I punched it in, I'm like, oh, we're getting winter soldier. Oh, no, I'm blanking. Mondo. Oh, Mondo. Mondo butts. Damn it, they're after us. Somebody said this about Great Day. This sketch came out when I was in college and was having the occasional cocaine weekend. And I would definitely put this on while cutting lines. memories i'm like oh don't do drugs but i love that it is like somebody completely missing the point of the it's also like the tempo changes and and crazy singing it's not like a good time party anthem like musically no it's like you know watching madman you want to drink even though you see it tearing their lives apart it's true it's true saying it's like a pro cocaine song is a little bit like Ronald Reagan using porn in the USA. I'm with you on that. By the way, the one that me and Keeve like drinking to the most, you guessed it, Mank. The movie Mank? He's like drinking himself to death. Me and Keeve were texting each other watching Mank be like, I gotta pour myself a big whiskey. Something about this Mank is really making me want to have a couple sippies. I mean, it is the truest thing in the world. I mean, I will say leaving Las Vegas doesn't want to make me have a drink. No. But I agree. like mank where somebody is still being charming and everybody's like you're drinking yourself to death mank you're like he's fine somebody with like a shopping cart at a ralph's put a handle of the cheapest vodka in it doesn't like it doesn't ring the same as watching like deadwood and having them go into the bar and yeah or whiskeys yeah brown liquor over ice i'm just like yeah no they're fine yeah um deadwood also came up because uh you know we have we've had oliphant on the pod we've talked about obviously ian mcshane and hot rod and uh someone saying they're watching they're re-watching deadwood and it's very funny to see it through the lens of of the lonely island of us watching it and loving it well we all loved it of just knowing that that's rod kimball's dad oh i see yeah everybody i mean that was a big show for us i think oh genuinely as like also that that show is super funny so funny the funny i mean the writing the writing is so good yeah i saw yorm's movie it's very good and very fun and he's uh good in it mr oliphant um oh i was saying some people going to a different before my children interrupted here's how you know people have grown up and some of them have gone from lonely island fans into finance someone said about great day i probably watched this digital short once every fiscal quarter that sounds responsible it does sound responsible uh cross play thoughts andy have you done cross play with anybody it's a new york times game no i'm not taking the bait i see it i always see it on there but it's not just scrabble words with friends from afar type thing i clicked on it once to see what it was because i'm always curious and then it took me to like a website to sign in for stuff and i was like bye yeah i got enough on my plate hey i forgot to go and look at this but a couple of people said uh asked i should say why was a certain person on your fridge in great day do you remember what uh there's one football player in your fridge is there yeah like a like a newspaper clipping or something it's a photo of a bunch of people said it was ryan leaf the the first round bust of the chargers chargers yeah yeah um i have no memory of that and i'm sure it was uh set set folks did it or properties it is kind of a interesting little detail about dennis that he's also like holding out hope that ryan leaf yeah it's ryan leaf unbelievable i'm just looking at it now he's just a big leaf head but what kind of what context is the photo on the fridge like like it was a newspaper clipping that someone's like an action photo it like just kind of looks like like he cut it out of sports illustrated i was like dude this is cool all right yeah it was him um we decided are we doing a listener episode or do you guys want to talk about that summer so yeah on the text thread today when we realized yorm couldn't make it it's so it's the summer so we forgot last week we should have said great day was the season finale yeah great season finale i think we knew because you were doing your sort of um ode to may yes well sure i can smell the the lotus blossoms on cherry lane and we had talked about that the writer's party was that week which if people have paid attention the writer's party is always on the thursday of the last show do they still do that tradition right now yeah just would keep it alive yeah it is crazy to like just put that out there because now everyone knows if you want to rob the writer's offices it's the last thursday the last show they leave the interns there as security and the writers party used to be in the writers room and then there was an incident my first year where it got so trashed that they had to uh off-site it oh yeah i had heard only rumor of that anyway so we were texting earlier and when we realized that yorm couldn't make it but we still wanted to do one today because the three of us could but it is so it's the summer where mcgruber comes out where we go back to the house in Encino where we did Incredibat to start on what would become Turtleneck and Chain. And we should cover all that stuff. And Yorm's very involved with all of it. But it feels like another Q&A is not quite right. So why don't we... I have some questions about that summer then because part of it I was not present for. So first question is, what were the commercials you guys were talking about? Was that that summer that you were sending those out for? Yeah, the ones that I put in the text chain today. Yeah. So the first one we did was that Klondike ice cream bar asked us if we would make some web shorts for them. And me and Jorm more so were like, yeah, I think we can squeeze those into the corners of the summer and just figure out some little clips. But the real thing that sealed the deal was that they said they'd give us a lifetime supply of Klondike bars of every variety. That's right. We were like, lifetime? time that's a big deal and by the way they're in breach of contract for decades right now yeah yeah yeah haven't seen a klondike in a long time wait when did it when did they actively turn the tap off i i feel like there was at one point where it was like we tried to get them and there was like none of the contacts even still worked through our management yeah but we i think kept asking for them way more than they ever thought somebody would do you remember the fridge well this is what i was what i was gonna say that we stayed in this like crazy mcmansion in the valley in la same one and it had a second fridge in the kitchen which we filled with only klondike bars it was the klondike freezer for the whole summer did you ever need to re-up your klondikes from the first filling yeah well do you remember seth i mean i think you would have said it if you did but the 17th floor had Klondike for the next couple of years Yeah The fridge where the interns all sat Yes it did It was full of Klondike But it was funny Like anyone who came to visit us at that house that summer, we'd be like, hey, can I get you a drink? Klondike? It was like in a Dre and Snoop video when they opened the fridge and it's all 40s and the dry ice kind of pours out over the 40s. And it's like, damn, this is crazy. But it's all... The whole fridge was a freezer? No, it's just a huge, one of those huge Sub-Zero fridges where the freezer is sizable and was just Klondex. Very well organized, so it felt really just flexing. Like, grab as many as you like. And did you, I would assume you also got some money. Yeah, yeah. We didn't just do it. Generally, you know, they didn't throw in any mayo, so I'm shocked we did it at all. But there was a cash component. Hey, Keith, I'm off the clock, brother. Yeah. were you mad when you realized that you weren't getting any more klondacks or did you kind of always assume that it was not we had done it for enough years that like even our manager was like really you're gonna ask them again we're like they said lifetime i remember being both seth is the truth like we were definitely a little burnt on klondike bars but also we were like they said lifetime yeah even if we had just given them all away we there's they should have said five years the fact that they said lifetime is so crazy one of my favorite i'd so i don't remember a lot of jokes from improv scenes over the course of my life but i remember ian roberts once doing a scene with matt walsh at ucb where ian's character was not comfortable agreeing uh that they could use his likeness in perpetuity and he goes just and it's but that was in the contract he's like just say just say a million years like well that's what they go you'll be dead so like He's like, I'm not comfortable that it's in perfect. But he was okay with a million years. He goes, put two million years. But I feel like Klondike people had a chance exactly to say five. They could have said it. Don't say lifetime. I mean, technically, we could dig up that contract right now and go to Klondike and say, hey, let's get a shipment over. And they contractually have to give it to us. Would be an awesome. I actually am curious if that's true. We should look that up for next week. We will definitely be able to find that, I think, that contract because we have the same lawyers we've had this whole time. It should be in a file somewhere. If it's legit, Keeve, I mean, it'd be nice to have some Klondikes at the office, you know, offer to our guests. Also, the amount we've already talked about it is worth whatever that shipment. They've already earned. We've already earned that shipment 10 times over. But is it like a small shipment or is it a shipment with one of every flavor? You know what I mean? One must wonder. if your lawyers listen to this pod I don't know if they do or not right now they're like fuck this is coming up again fuck here goes the weekend go to the Klondike files support comes from Bombas smooth yorm here guys you know that people keep asking me about my 2026 resolutions ooh get off my back guys and I have the usual goals Sure, read more, hit the gym, look like Jeremy Allen White's dad, learn how to crochet, stop falling off of ladders. But this year, there's a new one at the top of my list, and that is get foot comfy. Both feet. Even the one that's numb from nerve pain from my accident. And that's where Bombos come in, because they are bringing seriously comfortable socks to all my everyday go-tos. Seriously, I love Bombas. I wear them all the time. They're cushioned where I need it most, right on my nerve-damaged foot. And the other one, too. They have sweat wicking, which everyone knows that me, Yorma, likes. And they're loaded with other tech features, like radar guns and laser beams. Just kidding. It doesn't have those. All of their tech features are actually just to keep me comfy and locked in. here's a list of places that i wear bombas my living room a bookstore called books are magic big up brooklyn oh they also have other items guys like the luxurious sherpa sunday slippers oh that feel like walking on clouds uh cumulus i don't know the other names of any clouds oh they also have this one the new squishy saturday suede slip-on shoe for comfort on the go Keyword is comfort here, guys. Head over to Bombas.com slash island and use promo code island for 20% off your first purchase. That's B-O-M-B-A-S dot com slash island. Code island at checkout. Out. Support also for our lovely program comes from Good Chop. Good Chop delivers high quality American meat and seafood straight to your door. Vacuum sealed and frozen at peak freshness. Who doesn't want that? You know what I ordered, guys? Because I'm a high class dude. The grass fed filet mignon. That's right. It was primo. They also have grass-fed ribeye steaks, and I pronounced that one correctly. Here's a true story. I cooked up that filet mignon, and everyone I fed it to kept saying it's not pronounced that way. And I was like, um, does it taste good? And they said, yes, it tastes amazing. So it comes out in the wash, guys. unlike many other companies good chop sources its meat and seafood exclusively from american farms and fisheries and as a hyper patriot i approve of that good chop sources only the good stuff hence the name which is why they feel confident about their 100 money back guarantee love good shop or get your money back. Wah, wah, wee, wah, as this other guy would say. Go to goodchop.com slash podcast and use code 50island to get $50 off plus free shipping on your first order. That's $50 off plus free shipping at goodchop.com slash podcast code 50island. It's all one word. And tell that J-Dog sent ya. Support comes from Airbnb. Guys, you know when we were making the movie Popstar, I was out in Los Angeles editing for seven and a half months with Akiva, my dude, and I've stayed at a lot of homes on Airbnb. I stayed at ones on the east side, west side of Los Angeles, near Judd's office when we were making stuff, and I kept changing places just for the experience of it. It was great. I felt like I was in actual neighborhoods and I stayed in Abikini. I love that it was walkable, that it felt like you were in a real home. It's hard to be away from home for so long and it was great that I felt like I was home just in different places and experiencing different things. Whether you're vacationing or you're working or you're daydreaming about a bucket list destination or with your family and you need a bit more space, booking a trip on airbnb makes for a better trip you could be traveling with family or looking to discover authentic and local experiences it does it all okay that was one ad that was one of that's the other one that i sent you that i think we should watch some of these together because i did not hit play on any i just went and sourced them was it's just again yorm was very the klondike is like 75 yorms yorm i mean it's all like sloths vibes or i'd say creatively it's all him and then it's me helping him yeah um and then the rock vodkas all of us and that was diageo which is like the largest liquor company in the world that owns half of you know everything from johnny walker to i don't know kettle one or whatever and they came to us and this was at the height of like the beginning of celebrities endorsing liquor brands it's not like now where everybody has one but they came to us diageo this huge liquor brand being like hey would you guys want we have this new vodka we're going to launch that's like at the level of like sky vodka it's like a Swedish vodka like that and would you guys want to be the like creative directors of the brand and now I feel like nobody thinks about that type of thing is selling out or being whack but it was still long enough ago that we had our you know we're not technically Gen X but the Gen X ethos of like you don't do that shit but we were right on the edge of it and we could tell that there was something so funny that we would have our own liquor when we're making also fake pop albums slash rap albums so at first we are we we immediately bristle like no no we're not doing stuff like that and then we were like this might be a real opportunity to kind of combine the fake characters of these guys that we are when we're doing our albums because we were working if we weren't working on the album we wouldn't have done it but we were just starting on the album And we were like, oh, this could make a lot of sense. So we ended up doing some very polished ads. And we were able to even use some of the money from the shoot where they had Lamborghinis and stuff in front of a mansion to also be like, we were straight up with them. We weren't sneaking. We were like, hey, since we're going to have a camera crew and all this cool stuff, can we also just shoot a few takes for a music video? And they were like, no, we love it. It's a partnership. Do it. They were really nicely great about it. and it's in the we're back video right that we'll play because it's the first song so that's why so when you watch this rock ad that we can watch but then you watch the we're back video which was a video we made knowing it wouldn't be on snl it's the first song on turtleneck and chain but we just wanted to make it as kind of an announcement video on our youtube of like you know there's a this is our album there are shots in the we're back video that are clearly at the same place as the rock thing and there were cases of rock vodka at snl for the next two years as well and if you remember the interns and people like the assistants we'd give them bottles all the time so like rachel lynn she should send us a voice note should we text right now for a voice note about about rock vodka how did you spell rock vodka r-o-k-k and is it around it's because it's swedish it's like viking stuff no it is no longer around i remember how it's spelled seth because keeve was always like seems like it's missing a k but okay oh i see yeah by the way not to uh sideline it but uh you guys know james acaster i love james acaster yeah james acaster was just on my show and it was one of the most bad shit and wonderful 15 minutes of my life because he constantly does what you just did to kiev about me oh yeah he just makes me a bad guy i gotta watch it i've never met him but i'm a big fan he's the best and he made me laugh harder than anyone's ever made me laugh before because i did a live task master with john oliver in new york city brag and james had been on the whole he'd done an actual season uh they asked you to do it yeah here in the states i couldn't do I didn't want to do it. I didn't want to. But you did great, by the way. You didn't see it. No, I heard all about it. I did go and see it. I was in the audience. I watched it. I did. I saw it. It was really hardcore. The tasks that they do on the live one are way hardcore. Make a dog ****. Oh, God. It was so shocking. I can't believe you can say that on TV. Shocking. I mean, you can't. We beeped it. We should probably beep it here. It's fucking jarring. So Rock Vodka. Can we watch a Rock Vodka ad? Yeah. Can we watch a Klondike ad too? Yeah. I found them all online and I have not rewatched them. So I have not really seen these since we made them. But let's look at the Rock one first because it has real production value and stuff. I had a wonderful dream of a place where luxury, status desire a viking and a vodka transcend space and time to a moment soon forgotten this is my incredible dream what's yours rock vodka it's not a dream sure i do i want to explain real quick because not everybody's going to go and watch this ad but it does it feels like a normal vodka ad black and white like sexy shots of of yorm and keeve not like winking too much yet you guys look handsome yeah like a cologne ad honestly like a calvin klein then you're kind of fabio andy lying in the surf while water actually washes over you wearing jeans yeah then we see an actual viking uh he's eating a big old turkey leg then it's the three of you in a hot tub kind of sexily with like flowy white shirts on jumping around in a hot tub uh and then the music cuts out and it cuts to a wide and the viking we saw earlier is just spraying you guys with a hose in a hot tub yeah he's just up on a ladder yeah it's beautifully shot and then there's just like a smoke show swedish lady who at no point winks to the fact that this is crazy. She's kind of narrating it. Super fun. I love, I love, I love the people who worked for the ad agency who were okay with this. And it was 100% the wrong call. We weren't the only things. They also sponsored a bunch of nice, like, GLAD-type events in New York City. Well, they're obviously, like, their vibes are right. Nice save, Keith. Nice save. It was true. You can find the billboards online still. I know. It was good. And I don't even know if there was an ad agency. I think it was just Diageo cut us a check and then we just went off and made the ad. Diageo sounds like the name of a guy who would okay this. Mr Diageo came by and he like this is fabulous boys They tell Diageo I throwing my money away That not how Diageo thinks Does Rock Vodka still exist? This whole episode of the pod is just plugging products, I think. I know. I thought it was gone for sure. Do you think they just told us that? Like, don't worry, guys. We're shutting down the whole vodka. Here's what I've got. Rock Vodka appears to have been discontinued or phased out shortly after its release. Yeah. yeah it did not it did not last does it say it's specifically because of the marketing stuff or it doesn't say it turned out sarcastic marketing did not work turns out most people hate sarcasm oh my god especially people are looking for like a new vodka yeah like making it fake sexy where you're like uncomfortable with the sexiness not what people like well and then the end of i guess the rock story is that it worked out so well because number one we got to shoot part of another video and number two is when the album started coming out they loved that we were doing all this cross promotion and they bought us tons of billboards all around new york city yeah it was amazing and they were like what do you guys think the billboard should be like they just la by the way yeah they must have just had unlimited money so we were just like well we have the cover of our albums really nice so why don't we combine it so all of a sudden we had billboards we had uh the top of taxi cabs everywhere i'll find some of these photos and we can put them in this is you know we're jumping forward to when the album was coming out you know so it's actually in the future from this pod but it was amazing it was it said turtleneck and chain like album date and then just had a giant bottle of rock vodka that honestly kind of just seemed like a joke like part of the joke of what if we were legitimate we would have this vodka uh it didn't have any negative part to it it was a massive promo push for the album it was awesome yeah yeah it was really great it did feel like in that exciting way for fans of yours that you guys were getting away with something yes agreed i would never speak on their behalf but we weren't tricking them they were just down it was so nice yeah no they sound awesome can we watch a klondike yeah now i believe there was three and this is where yorm will come in next week and i think one maybe never came out but i have the ones i found online famously has never made three of a thing where anyone's been okay with all of them by the third they always learn their lesson the worst thing you can do is tell yorm i love the first one then he's like hello what's going on man how you doing what is up nothing nice You see SVU last night? No, no, I missed it. Oh, man, you didn't miss much. Although Abrams is pregnant, so... Right. So, uh, you want to come over? Maybe help me set up my new surround sound? No, I'm good. Come on, would you do that for me? I think I have work. Oh, right, that's cool. Oh, I don't know if I told you, but my girlfriend broke up with me, so... Sorry to hear that. Yeah. Yeah, I gotta move my stuff out of her apartment. I can use the hand. It's a lot of stuff. I mean, we were together for almost two years. But, I mean, you knew that. Yeah. Yeah, so you wanna help me move? I mean, will you do that for me? Yeah, I don't think I can. Grandma, you owe me. I do stuff for you all the time. Remember when I took you to the dentist? I took you to the dentist. Right. I mean, that was so fun, though, right? No. God, I'm so lonely. You wanna come over and snuggle me? What? No. Just snuggle. Come on. No. You water my plants while I'm gone? No. What do you mean, no? Oh, God, leave me alone. What'd you say? I'm sorry, what? I said, leave me alone. Whoa. What's that for? You're just kind of a dick. I'm a dick? F*** you. F*** you. F*** you, s*** bird. No, f*** you, man. Dude, if you don't come over here right now, I'm going to tell everyone you s***ed your pants at that party last night. So you're going to come over? Fine. Stay outside in 20 minutes. So, I mean, it's it's because it's what would you do for a Klondike bar set? Yeah, that's their famous thing. So it's like, would you help him move? Right. So you guys in this case, it's actually normal straight ahead marketing. You decided to make the Klondike bar, which is the product they're trying to sell. A terrible, a terrible person, a terrible friend. The word you is very loose. It's your. This was all your. doritos saw this and was like can you guys give us some of that magic but take your foot off the brakes if you know what i mean go for it jorm's comment in our text chain when i lay these weeks next level literally hating the product being sold groundbreaking jesus we're not going to get our free klondikes with all this kind of talk well that's i do feel like that's what happened right whoever agreed to lifetime klondikes loved that and then again you know they move on and somebody else comes in and then a new request for like a fridge full of klondike's and they're like what's it for and then they watch this and they're like fuck them they can take us to court i stand by i stand by that though like in today's in today's world with social media and stuff something like that could work because they could be like whoa klondike's on one why are they doing crazy ads now i mean did it did it not resident did it not work then did i don't think i don't know if it worked or didn't there just wasn't it just yeah i mean i will say it's it is perfect for a vertical uh brand integration on a on a tiktok video or something that's why the way that people get like share all of wendy's tweets because whoever runs wendy's socials doesn't hold back and it doesn't feel corporate in that way yeah anyway so we got wendy's we got rock vodka what is happening today listen man the super bowl is coming up i got ad fever Jesus Christ Fuck off man Here's the second one Ready? Hey Hey I just had an idea What? We should have a staring contest You don't want to start that with me Says you Archie I'm not an Archie You're an Archie Then prove it Staring contest Fine Staring contest Losers and Archie Fantastic Here we go Hope you're ready to bring it Cause believe me when I say that I Go Oh, wow. So that's how you're going to play it? Yep. Well, you are going to have to bring more fuego than that. And here's why. Number one, I have style. Hi, fellas. What's cooking? Ah, damn it, Archie. Get the f*** out of here. That's Bill, Andrew. Yeah, don't distract us, Archie. Oh, can't I just stay in one? No, no. Get the f*** out. Okay, then. See you later. Bye. Why is your eye twitching? Oh, it's not. Yours is. No, it's not. Looks to me like both y'all's eyes is twitching. What did I say, Archie? Get out! Get out of here! Nobody wants you in here! Go away and die, you son of a bitch! Get the f*** out! Okay, I can tell when I'm not wanted to. Get the f*** out of here, you f***ing dump truck! Okay, great. Thank you. Take care, buddy. Uh-oh. Someone looks like they're losing it. Oh! Damn it! Oh, you're so molded. i beat you who won i did archie thank you for asking i mean really fun fantastic fantastic i also didn't when it started and called each other archie's i just thought that was some slang i didn't know and then it was really fun that it turns out they just have a friend named archie that everybody hates do you think nascar so for anybody who doesn't bother to go look these up the way we're doing it is it's just a still frame of a klondack bar that yorm then in post puts two eyeballs and a mouth on top of so it's very easy to shoot because we're just shooting a klondike bar sitting there but nascar was apparently sponsoring klondike do you think they appreciated having their their their logo their very protected logo just sitting in the middle of this um it's great it's great i totally missed it all right yeah there's a third one where he's driving a car that they never put out that yorm has and i know it because it's the only one i've actually seen in the last 20 years uh because at some point he found it on his hard drive and sent it to me and remember it has all our little he keeps changing the radio stations and me and yorm had made all these fake like radio station like as if you like oh five second clips yeah and one of them was like guitar being like kind of like surfer rock and it's just like surfer guy you're doing so good on the waves that's all we ever heard and we could do but we kind of loved that that was surfer guy exactly we did a bunch of fake radio surfer guy you're doing so good on the waves i i think we do owe the world a full version of that song yeah very good do you want to uh should we play we're back is that maybe the most helpful thing to do next that's getting us into turtleneck and chain yeah i would love to hear it i mean we talked about not going quite as fast as we buzzed through incredibat that we could actually uh go a little slower through turtleneck and chain and so this yeah here's our music video hey i have a quick question maybe while ever thinking about it what a thing what a good thing for the pod to be like hey hey what are you guys what are you watching anything you like right now you listening to anything you like right now anyway think about that and we'll watch this that's for the quades to answer us no it's for us like just to talk i mean i feel like it's like um i think it'd be fun for us to talk about other people's stuff that we like anyway support comes from article article makes it effortless to create a stylish long lasting home at an unbeatable price. My home just added some Goosva stackable dining chairs in black. Gorgeous. Lovely weight to them as you stack them. And being able to stack chairs is very helpful when you're living in New York City. Also, apologies if I mispronounced Goosva. I assume you're some Swedish person who's really good with chairs. Also, I can't say enough about the meticulous packaging when our chairs arrived from Article. And I am very excited to tell you that Article is offering our listeners $50 off your first purchase of $100 or more in a claim. Visit article.com slash island and the discount will be automatically applied at checkout. That's article.com slash island for $50 off your first purchase of $100 or more. You know, they gave us a credit to split among the Lonely Island and Keeve got there first and he blew it all. Congrats, keith on beatness to the punch so the album was coming out may 10th 2011 obviously that's almost the full summer after that's the spring that's the next spring yeah so we're jumping ahead to april first april fool's day of 2011 we're basically jumping a year but because we're talking about the summer before but that's fine it's our podcast we can do whatever we want yeah we put this video out on april fool's day we sure did we have such a demented sense of humor yeah and the caption says ask dj khaled we the best to track one intro song off the lonely island's new album turtleneck and chain album store may death here we go Hey yo, new Lonely Island, 2011, let's get em keys! Hey yo, my dick don't work, that shit is soft as a pillow, my girl is looking at me like you for real dude! Hey yo, hold up, hold up, we gotta come harder than that, yo tell them Andy, I think there might be something wrong with my dick, it's like a mustard stick of butter, so soft that it can't feel the rubber. Hey yo, come on man, this is Lonely Island, people are counting on us, I gotta run on these motherfuckers myself. Hey yo, I think I broke my dick in the six Ain't so small and ugly I'm smashing flat like it was playing rugby Hold up, hold up, this is serious Keep letting them know Yo, for real though, I suffer from stinky dick Every time I take a piss, it smells just like shit Haha, yeah, that's what I'm talking about And he's showing how it's done My dick looks like the fat that you cut off a steak Smashed in like my balls went and stepped on a wreck Lonely Island, Grammy nominated, yeah Hit him again Yo, straight out the box with my soggy little shrimp I was an 8 year old girl before the doctor found my dick We make too much money for this shit Murder music I shit the bags up my dick Played a prank on my butt Hit him Straight prepped when I slept And stuck a laxative old Repository music What y'all know about the hotness I got hepatitis C from a horse But no confusion It wasn't from the sex It was a blood transfusion What? Motherfucker got horse blood What y'all got? Alright, freaky fan fiction We're a cartoon fuck Got CGI Garfield licking worm And Duke's nose I would like to see that. This is that Garfield sex music. Now you're just going off. I got a friend named Reggie who lives down at the dump. Every other week I swing by to bring him some lunch. Oh, now that just sounds nice. I'm going to call it right there. Game over, motherfuckers. Lonely Island. We started this fake rap shit. The world needs us. Bravo. I mean, ain't nothing wrong with that. it is fun thinking about that this was our our like announcing that we were gonna do another album yes like little inside jokes to ourselves like grammy nominated after the dumbest thing you've ever heard because it was true but also we were just like it's so stupid yeah um you're both great in it yorma is insanely this is one of the all-time great yorm performances i mean it's It's a goat performance. It's crazy how, I mean, I kind of couldn't believe it just listening to it now, how relentless and great he is. There was a lot of, at the time, some of it still exists, but people kind of labeling their crew of music, like Rick Ross has Maybach music, and there really was Murder, Inc., and there's just a lot of that kind of labeling, and so that's why we thought it was funny to just keep reasserting what this is. By the end, it's Garfield sex music. which we did consider as the name for the album yeah we considered calling it garfield sex music really yeah like kind of as a like timberlake reference future sex love sounds but also um as a uh what was that uh because there's cadillac music what was the outcast one though called where it was all in one there was no spaces between the two southern playlists the cadillac music yeah yeah garfield sex music all one word yeah three x's on the sex obviously interesting i I didn't even think about the outcast reference. Well, the reference was speaker box as well. Cause of the, the three X's on speaker box. Right. And you were like, I wish they were days. And no no Andy again Uh but the speaker we were definitely going to do Garfield sex sex sex music Right All this one worked How far down the line did Garfield sex music come as the title Not very. It was just on our list. Gotcha. I don't know about that. It might have gone pretty far. I think once we decided on Turn It Like a Chain, we were very happy. But I think there were a few other ideas in the mix for the duration of recording, at least. Yeah, definitely. We always had a nice list. Yeah. There's nothing wrong with that video. we shot it for very cheap just all around new york like i'm in my real apartment my new apartment that's no longer the one that me and andy had had like i believe that's my real bed with america ferrera yeah very nice of her to come it was so nice for her to just she just came over like we had no crew like there was two people just to be in it to class it up and make us look cool it was very nice of her we had the same publicist carrie and she she just was like america might be down i'll text her and she just came through and did it and it's also i mean again it's that really funny thing of just uh super cocky also you have a reason to be cocky because you have a new album and it's good so your second album is also good so you have real and then of course all you do is rap about how your dicks don't work it's just really fun yeah there's a lot of turns in it that i love but it wasn't from the sex it was a blood transfusion regarding the hepatitis from the horse yorm screaming he has horse blood mother's got horse blood what y'all got but he's not denying having had sex with but i like yeah i love a lot of backstory super fast like that yeah yeah uh that obviously was written to be the first song on the album yeah yeah or written to be a song that would promote that the album was coming out what was the most important we already i mean we had written it the summer that we're actually talking about the year before as an intro to the album yes that's track one and that beat we were immediately like oh i believe it was a fellow named b-sides and we'd used a couple of his beats on this record and they all sounded like to us like just blaze yeah beat style beats yeah that are just sample heavy but just they're kind of our favorite kind of beat there is but truth i mean they sound like b-side beats because i remember that this was one of the cases where you guys started writing it but held a spot for me which doesn't always happen um seth how many push-ups can you do like if right now it was like do as many as you can all in a row 75 20 22 what jesus no way do you work out seth no but do it proper ones where you really do it i guess i'm out of how fast you're going to i wouldn't do an improper push-up will you do it right now move the camera get the floor it feels like come on we gotta do something exciting on this episode besides talk about commercials Oh, my God. All right, we're counting. All right, he moved it down to floor level. He's really about to do it. The mic is on the floor next to him. Oh, my God. He's on a carpet. He's in a sweatshirt, but it's cold there. I hate how confident he is. Ready? He's not going to over... Well, we can't see if his knees are on the ground. He could be doing it with his knees. Three, four, five, six, seven, eight, nine, ten. You look pretty good. 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, slow down, 36, 36 but he held his had his headphones and glasses on the whole time yeah his neck vein was ready to pop bro i'm impressed yeah that was way more than i think i could do 36 is that what it was or 37 no 35 i think uh the last one i you don't get points for going down nice work buddy are you just gas now should we call it i think we probably could just i mean we call it um i think do you get exercise stuff not that much obviously less than i should have That was mind-blowing then. I thought you went to the gym all the time. I have started going again post-New Year's, so that's why I was overconfident. That's why you were cocky. Nice work, buddy. Jeff, can we just edit this in when I say 75 and 50? 20. 22. And then you guys will be blown away that I do way more than I thought I could. All right. I know you alluded to it, but real quick, Spelling Bee. Yep. Here we go. Jack Black. Spelling Bee. Spelling Bee I needed one hint. What was your last word? I gotta look. It's been a busy day, Seth. Yeah. What about you? I think I'm like four short. Oh, you haven't finished. Yeah, yeah, yeah. But, I mean, we all have busy days. Seth's doing the rest of the pod from the floor, for the record. He did not get back up. He's laying down. One hint for Gamine. What was it? Or G-A-M-I-N-E. Oh, I had that. I had gamine. Do you know what it means? It means like it's some kind of animal. It's attractively boyish. I was wrong. It's an interesting word. Seth, did you listen to or watch something you liked? You were saying, why didn't we talk about it? I liked that new little Game of Thrones show. The young woman with a mischievous boyish charm. Is that kid appropriate? The definition of gamine? Yeah, I don't know. It seems off. Jeez. The new Game of Thrones show, it seemed like maybe it was kid appropriate, but it's not. But it is comedic. No, no, no. There's like huge dicks in it and stuff. yeah right away i read but it is comedic in a way it is uh it is comedic and light although it's gonna get dark so it's like bone patrol andy yeah what's like 28 days later bone patrol oh you weren't on that up yeah bone patrol did you see bone patrol andy no no andy doesn't see anything bone temple yeah yeah but you all kept calling it bone patrol when when i wasn't here yeah yeah and he kept talking about don't listen to podcasts zombie dicks and about the zombie blood and could it get it hard and it was it was weird this is this has really turned into like not a podcast faster than any episode like i'm mostly because i'm like been on the floor since the push-ups and i'm like trying to wonder what happened that i started doing them it's a nice reminder that you can do a podcast while lying on the floor yeah that's a good that's good for all of us to remember for next time yeah wait hold on can i share a screen real quick sure yeah it's a free country for at least a little while longer i mean don't get me started keith i don't want to get you started. Is it true that if someone starts you up, you'll never stop? Yeah. If they wind me up, I go nuts. It seems actually a little inappropriate. It's just the way it is. It sucks. Just the way it is. It sucks. I know it's a nightmare for everyone. It's sort of the main problem with all of earth yeah but here we are if you start me up i'll never stop me akiva yeah ask uh ask mick or any of the guys you know um all right we have a lot we have a whole album to go through it's called turn a leg and chain we can't wait to talk to you guys more about they don't all have videos you know a lot of them will just have to listen to be fun songs and you know uh quaid army anyone out there even if you're not quaid army just casual listener uh if you hated this episode be sure to let us know do not don't listen to them we can't take it we're frightened We're very fragile right now. I'm not. I rank it low. Seth learned he can do literally 50% of the pushups he thought he did. That's going to fucking. But 70% of my second number. Seth, are you like actually in trouble for the rest of the night and a little bit tomorrow as well now because of those pushups? I mean, I won't be able to pick up my daughter. I won't be able to lift her in the air. Yeah, yeah. You'll be so sore. Your arms won't be able to go above your head. Here's a thought. Here's a quick thought before we peace out. Yeah. People won't know this was the case until this moment if it was in it. But should we put like lounge music or some kind of dinky donkey little beat underneath me counting your pushups? Yeah, I think so. Okay, cool. So if you're hearing this now and the music was in, you know that this is we did it retroactively. Yeah, we decided after the fact. Like light game show thinking music. We did famously, Kevin Miller and I were part of a, I mean, do we ever talk about the pushup contest? It was a famous thing that happened before you guys were on SNL where basically Tina and Amy, like Tuesday night at dinner, was like, who here can do the most push-ups and made every man do push-ups and it was like definitely if it was like men who made women do it it would have been like a giant hr crisis there is a there is a typed up so oh yeah that's the typed up so uh kevin just sent a typed up list of how many everybody did so it is a typed piece of paper that's all wrinkled it's a photo of it it says first annual snl push-up contest results oh my god so somebody is suggesting this happens once a year yeah wait kevin has it because he won kevin won kevin miller won and i should say so this was and you got third place i did 53 yeah it was third place so you were way younger could do 53 and you thought now you could do 70 i don't know i didn't know i didn't oh and by the way look at this they then did you see the side the category i won bottom right giddy dudes skinny dudes metrosexuals metrosexuals i was the highest scoring metrosexual way that is really of the time i like that they had little side sections there's categories there's the over 40 shoemaker got zero just update fathers that is a separate category rob rickles the ex-marine why did he get the fewest why does he have two stars next to him well it's an asterisk at the end it says served as a starter what does that mean oh i think maybe he was our pace setter yeah yeah so he didn't quite know how many people are going to actually get after and then there's another star that says claims finesse got 50 but it says claims 59 over form contested over form yeah yeah yeah so that is i will say so that what year is that kev it was definitely before 2005 so that's 20 plus years ago and i've dropped 18 push-ups and they say you lose one a year yeah but what does it say about your mental state that your mental state thought you could do more i just think that i'm as one of these many um you know it's just old man confidence right no i'm just one of these new age guys that is um you know constantly recycling my blood out with younger with younger blood getting stronger as you uh can we add one other thing and i'll just get it clean now and then you guys can put it in during seth's push-ups so i'm just gonna say it clean and you can just lay it over even if i'm counting and talking go for it okay so then if people heard that during his push-ups they'll know than I just did that now also. Yeah, yeah. Leave it in both places. Now, obviously, the other thing I'll say is, I mean, there was no prep, obviously, today. Like, you know, I didn't eat right or anything. So once a month, can we do a push-up contest? Like, just how's Seth doing on push-ups? A hundred percent. Oh, oh. Just a check-in for you. Yeah. I think we are obligated to. A contest with yourself. Yeah. Once again, I don't think I could do as many as you did. But again, you framed your knees out and they might have been on the ground. I'm telling you, on my children. I trust Seth. Seth is not dishonest about push-ups. That's one thing I know for sure. Yeah. All right. We have one last thing, guys. Rachel Lynn just sent me the voice note about rock vodka. All right. Let's hear it. Hi, guys. Rach here reporting in. Genuinely hilarious at the thing you asked for. My commentary on is rock vodka. But I guess if there was an expert on rock vodka, it would be me. um my memory is that you guys shot a commercial for them um over a summer break and then they generously sent you guys a couple of cases of rock vodka and then you guys generously gave me one of those cases and then i decided uh like a genius that i was going to drink an entire case of rock vodka with my friends uh my friends at snl um over the course of a season I think there was 20 bottles in the case and SNL seasons are like 21 shows. So that does sound insane. But I was in my 20s then and I loved vodka. So, yeah. Also, one of the great parts of working on digital shorts, in addition, obviously, to working with you guys, was that my work was for the most part done by the live show. So I could like really crack into a rock and get to partying during the show. So I was kind of like working with a pretty solid buzz or sometimes just drunk going in to the after parties. And then I didn't need to buy drinks at the party. And so that was sort of just like solid fiscal responsibility on my part. um but yeah i also remember that like i'm not sure what they put in rock vodka but it would make me go crazy it would be like very very fun wild crazy drunk where you're just like yeah you're just doing nutso stuff um and it would result in i think i mean andy probably remembers it better because i was uh drunk on rock vodka most likely but uh andy one time was leaving an after party uh i think it was probably heartland brewery and as he was driving away he saw me walking through time square back towards uh heartland brewery with two just like tall glasses of beer in my hands um who knows away from time square the aminem store or something stupid like that she took you to go she was holding two giant cups but yeah rock like a god what a season do they still make that are you guys should do another commercial for them We basically did. And they should send us more cases of rock vodka. Okay. That's all I remember. Oh, wait. If anyone's wondering, I did finish the case of rock vodka over the course of the season. We were rock stars in the sense of the word rock being rock vodka. Okay. Bye, guys. Love you. Love you, Ray. Thank you. The best. thinking maybe we're finding out that it wasn't the marketing but that rock thug had just made people crazy it was great it was crazy bug it is still one of my fondest memories of my whole life was us being in the car going home and just seeing rach like super casually walking towards times square with two full pints of beer in her hands just double fisting uh okay uh love you guys love you guys love you later arnold later quates