BIDDING WARS

BIZKIT BNB understands the risks of betting on himself in 2024

27 min
Aug 16, 2024over 1 year ago
Listen to Episode
Summary

BIZKIT BNB discusses his journey from being a three-time Grammy-nominated producer working with major artists like Beyoncé and John Legend to becoming an independent artist betting on himself in 2024. He shares lessons learned from losing publishing deals, the importance of diversifying income streams, and the challenges of building an artist brand while maintaining creative control.

Insights
  • Working with established artists limits creative growth—producers must fill voids strategically without threatening the artist's brand to avoid being sidelined
  • Marketing is as critical as production quality; a great record without marketing budget and strategy cannot gain traction or sustain momentum
  • Independent artists must develop multiple revenue streams (music, acting, content creation, YouTube) rather than relying on a single income source
  • Building a personal brand requires treating yourself as a business entity with long-term strategy, not just talent; discovery is key but making people care is harder
  • Success is a marathon requiring preparation and consistent execution; having one hit doesn't guarantee financial success without sustained effort and strategic planning
Trends
Independent artists diversifying into multimedia (acting, YouTube, content creation) to build brand and generate revenue beyond music streamingShift from traditional label deals to artist-controlled production and direct-to-fan marketing strategiesImportance of radio promotion and playlist placement as core marketing tools for organic growth and discoverabilityProducer-to-artist transition becoming more common as creatives seek ownership and creative control over their workMulti-platform distribution strategy (iHeartRadio, Apple Music, Spotify, TuneIn, Tesla) essential for reaching diverse listener basesArtist branding and business acumen now as important as musical talent for sustainable career growthNetworking through digital platforms and community groups (Instagram, group chats) replacing traditional industry gatekeeping
Topics
Independent Artist Career DevelopmentMusic Production and Publishing DealsArtist Branding and Personal Brand BuildingMusic Marketing and Promotion StrategyMultiple Revenue Streams for MusiciansCreative Control vs. Industry ConstraintsRadio Promotion and Playlist StrategyMultimedia Content Creation for ArtistsMusic Industry Business ModelsArtist Resilience and Overcoming SetbacksNetworking and Relationship Management in MusicLong-term Career Planning for MusiciansDigital Distribution PlatformsContent Creator EconomyMusic Production as a Service Business
Companies
iHeartRadio
Official distribution partner for 99.7 The Heat Miami; reaches 20,000+ listeners monthly and provides multi-platform ...
Apple Music
Platform where the podcast and BIZKIT BNB's music are available for listeners
Spotify
Streaming platform where BIZKIT BNB has organic growth and playlist placements mentioned
TuneIn
Radio streaming service integrated into Tesla and Ford vehicles where the podcast is available
Tesla
Vehicle platform where the Bidding Wars podcast is accessible via TuneIn integration
Ford
Vehicle platform where the Bidding Wars podcast is accessible via TuneIn integration
Volvo
Vehicle platform where the Bidding Wars podcast is accessible via TuneIn integration
99.7 The Heat Miami
Radio station broadcasting the Bidding Wars podcast; part of iHeartRadio family
People
BIZKIT BNB
Guest artist and producer; three-time Grammy-nominated musician discussing his transition from producer to independen...
John Legend
Major artist BIZKIT BNB worked with as a producer under publishing deal; influenced his early career trajectory
Beyoncé
Artist for whom BIZKIT BNB played saxophone on 'Deja Vu'; example of major artist collaboration
DJ Westfield
Co-host of the Bidding Wars podcast alongside the main host
Zoe Rose Go
Co-host of the Bidding Wars podcast; part of the show's hosting team
Nipsey Hussle
Referenced for his 'marathon' philosophy about long-term career building that influenced BIZKIT BNB's perspective
Quotes
"It's a marathon. I'm thinking about it wrong way. So it's so that's why you like to that's like some marital. And when Nifty said it was in marital it's funny."
BIZKIT BNB
"You gotta go out and give them a reason for why they need to do that. So me and so me a buddy we just we just really call at what we do and create a record where we barely miss when we get the opportunity now."
BIZKIT BNB
"If you can't pay the market you really can't pay the market. But sometimes it's a lasting TV release of them."
BIZKIT BNB
"I'm a fighter, I'm a warrior and I see love the low moments because feel good my feeling mostly. I feel them in my soul in my home."
BIZKIT BNB
"Music is about discovery. Yes, but people may not like the news and the title of my single masterpiece."
BIZKIT BNB
Full Transcript
People right now you are locked into the bidding wars podcast coming to you live right now from the studios of 99.7 the heat Miami Officially a part of the I heart radio family if you have not do this for me download the I heart radio app And to your phone TV or tablet when you do type in 9.7 space DA space H EAT Miami I am I am I we have been a part of the I heart radio family now for one or three years for honor To have a distribution deal with them for our radio station. We are reaching over 20,000 listeners a month So we salute to everybody listen to them. You can listen to 99.7 the heat Miami on I heart radio We're also on I dasi AU DA CY Which is one of the top radio online directories in the world also we are available on Apple music So on my Apple music lovers out there Listen, that's on Apple music as well and on tune in inside of your Tesla We are officially inside of all of Tesla and Ford Volvo using the tune in at the bidding wars podcast is special because with this podcast Which is co-hosted with me and DJ Westfield and Zoe Rose go we interview artists We broadcast journey dynamic journeys of independent content creators and musicians that are making the ground shape their content When you speak to an independent artist that truly believes in what they do is it is a whole different type of feeling It's a different frequency that you receive from them. I've been knowing as young king now not a long time But in the time that I've known him and his body of work He has completed with production for some of the biggest artists in the game putting in work himself And most importantly me as a full blown multimedia empire He's built an iron super high to be here from our brother this could be in beat on the bidding wars podcast my god What's good? What's up? Yeah, thanks for having me And we know how to give you that big boy intro brother. Tell you I appreciate that. Yeah, I'll be watching like send shot sharp Interviews And I'm not I'm the only my ass wouldn't be like that's wrong. Make sure my ass was pretty Like it's a shame. So yeah, I love you. It was just our Well, let's jump right into it you What when did the switch happen in your life when music became a big party for you like when did you say? Okay, I'm gonna make this real I'm gonna go after this. I'm gonna go from my government name to what my artist name is now. When did all that happen? Are you someone I started you to go when I got like seriously making the busy? No, just when you started beginning seriously like I'm gonna put the money behind and then put everything into it I mean, I like I know you've been around it for a minute since you When you say I'm going all in Well, I mean see I'm just gonna do it like pretty much lost everything And I So I've done a lot of stuff where I did I play saxophone on deja vu for Beyonce Then I tore it with John Lesnes eight years and I produced this little song tonight. Best you ever had I moved to LA and I had every I thought I had everything. I'm signing John Lesnes I'm getting managed by a Niels team Something and I had everything you know saying but you were signing John ledges regular um publishing cover yeah Yeah, so we were like working working in rye blue rather time stuff What's your level the game is a game to you or people in and you know The social science for you that after you will end their change that can aid all you or will start a What have people looking at you of certain highway because of how they feel sometimes you have those Forcing around that that that that that that try let steer you another way So I just I just had a lot of that kind of stuff You know and and when you're a creative person Then like you be your station saying your space. They don't like you bear off and do other things But then said oh you can do you do all this because we anything is when you're like working with All artists that's like already established you never think you have to find a way to fill a boy If you're not filling a boy and then if you could come you really try almost stepping on their toes too They get scared with that too because like just like there just like you're trying to build your your Your name and your resume and and when you're married time they are too So they're trying to keep theirs afloat so they don't want to have a ghost to put in really That's that moment flow you know I say so we're working with those artists you got to come in for the boys Then after you feel the void in us then you get to some fight where you need another space We have selfish inside you have to give away from that and you know I mean roll from a bro of believer in God that's it and I still like it was just I didn't know if I never got Is he to get away from those things or away from those people I would have never found myself working there so So maybe records for the big artists and everything's cool and everything But I didn't know that I could make records for myself at the time I never even made records for myself So then when I got out of the publishing deal and I got out of the mess Situation, you know, it was almost like the mcconn it was black follow mr. Liberale you're not with them anymore They were not you don't tell anymore. So we were like okay, so we just put our it down We just put ourselves like we ever get to that position again when you ever gonna miss it So we just so you know miss a little more with other production but as a On artists that I lost all that it was like okay What I do now? Who do I trust who do I believe in that could that can make this work? If so Because I had already signed it Who then I had this one artist he opened up in Philadelphia in my hometown Forge and I left and and we can't young or to really do shading already you are deal You didn't want to do it. We were like we did all this You gave you money Got you videos and all this and you didn't want to do it So I just got to the point where I did a shuffling artist So the only artist I worked with was that we're paying so if they didn't pay they get the saw So yes, so that so that helped you then when I started doing my music that me Artists and and leg rules and everybody's fucking pay attention to the production again And I'm like okay, that's weird. They're paying attention to the production again But they're not paying attention to the artistry but they're paying to the production again because of the artistry It's weird Let me kind of like honing in the information you gave a lot of good information about like I want to hold it Yeah, I don't know This is a this is a two-deafy age career. So I don't talk to you. Let me know Now it's all the like I just want to can Just condense some of this stuff just so people can stay connected so basically in a nutshell You were assigned to John Legend's publishing Yeah, you were writing as a writer you were sounding as a songwriter. Oh producer producer you were producing and songwriting or just producing I was producing I didn't really you tell my lyrics and stuff right yeah I can't really that wasn't my on say that that's on I didn't even walk any right at that time Right, so you were just producing at that point. Yeah, right and then you produce some of those bigger records and everything like that And then after a while you were dropped from or released Legends right and then from that point when you say you lost it all what part just so everybody can just get a quick review We see like just like studios the ability to get them with certain artists, you know You hit off the art. I would hit off the artist that I used to work with You see what we could get in and they were like, you know, they were getting you right around or whatever You know, it's just it's just an intro to the beastly you're in your moment. You got to make that moment like you got to make that moment Actually, you got to try to figure out making lads. So yeah, you got to maximize you got to max nine that moment. So now So when that first time you want to record after any and we had to move these all on you see that Chelsea and you get out and all that stuff, you know, we would get the facial but we weren't getting the same So so you hit the facial is cool, but that's doesn't keep your flow of singles What keeps you afloat as a producer? Why do you keep your flow because of a radio flag? Because of the repetition of the record because of the strain from the record Titian and every day, you know, when it's not a single there it really isn't a focus And it seems like the labels to stop a market the same more than the other record So many more you market the bigger song that's the song is in particular single So that's pretty much what I get you got a market you don't market the record thing That's why that's why I barely work with anybody who doesn't who isn't really who doesn't look to pay for records because If you can't pay the market you really can't pay the market But sometimes it's a lasting TV release of them. So I'll see you in the name Thank you appreciate that. So basically you create the record for artists can only pay you when they can't pay for marketing You're saying that's a loose lose it's a loose situation for you Yeah, for sure, for sure Because even though they pay you for the production you get up front for that Then yeah, so those scenarios cool that's cool for me But you know, I always tell artists like you need to deal with marketing like because there's so many There's some people who who paid us for records when they think oh well, I get a record I need a great record. I'll be able to I'll be able to buy I get a record from this thing while I be able to blow that that's Yeah, you're gonna go right here and people who play for well, you know, they'll probably like it But how do you get everybody to push play? It's the hardest thing in the world to get somebody to see oh, this he made a sale How I get this person don't you only to push play right? Could I get everybody that knows me to push play for or majority but even that If they have they have 24 hours in the day I'm just using today listen to a deck You know what you're saying so if you listen I'm trying to get you to take three minutes or two minutes out of your day to listen You have to get you to do that. Oh, yeah, that's yeah, I mean like I always say or just say I mean always yeah Well, I know you understand. I'm just saying it so they come so they hear when I'm saying Yeah, definitely definitely um let me go into this part here Rebiting everything so I want you to tap into if you could to the bidding wars audience Like when you were at your lowest how were you feeling? What kind of doubts around as you and then how did you fight through it? I'm a so I mean fighter I'm warrior and I see love the low moments because Feel good my feeling mostly. I feel them in my soul in my home And then it's like all right my dear out of this. I'm gonna feel like a winner. I like to like to I like to race. I like to like to win So when the I so I actually love to lose to look cuz I cuz I can feel the win as a belong like if it was easy I don't even think I'm gonna do this stuff So from the perspective of just so just so we can stay on a topic of a low moment When you get described that moment like how do they make you feel like what would you go through all that stuff like that It was like crazy, so I was like wow for like three times Grammy now at the time. I was three times I was like yeah three times I'm driving over this is so crazy. This is the craziest scenario Okay, you know it's it's just when you call Do the business and people don't do business correct? That's obviously you gotta make sure you teen knows what they doing That they're that they're handling your business for reckoning too because it's funny So I have people from the past. I was looking looking with a handout and stuff that we did years ago But then I come and I go look into my stuff Do all my stuff correctly So let's find it means just you really just started just to figure it out you gotta find right Tea to help so I'll push you along cuz yeah you take a break you Cuz cuz cuz the answer is you so find the artist and I'm gonna and I'm gonna if he and I'm trying to make things happen You you have it see that's trying to make things happen for you Oh then when when when the moment is over They go they go and they go find another artist you know they are from I said a lot is I mean Manage your teeth and cut these is that already There's always gonna be a arts. There's always one of these talent talent So they don't really so they're not like so we focus on you so you gotta stay high if you yourself Up is on yourself first before you can try to go here to you so yeah, at least we just some and me a but Uh, you know, I know but it's his high school So we respond a lot of work and um that we just believe in ourselves It's a tatete and just push through for some pull through let me actually this first of all things for the insights and I really appreciate it Mm-hmm how difficult is it to and always acts artists know when you want somebody to pay you for something You know give you money for your dream. That's a huge honor and commitment and responsibility How is it to generate money from an artist perspective like so other independent artists They don't understand the creative detail how hard is it to jail rakes? My other like thousand five thousand. I mean real money and just yeah from an artist or four of art Someone artist perspective as an artist you have to turn yourself you have to get off of my ass Say that you're a raffer and it's your a singer and you gotta get it to the my set of your brand If you're not thinking about making yourself a brand So you gotta get out of my set of I had talent and now in the 80s you've got to get some hot to leave a plan and you're a Cotec creator It's a now if you go with the stuff of the brand or a classic creator It's almost as all of it to do because they don't want to get upset with With how the numbers and the music will start out so you only do music and all we drop songs and don't do videos And you know don't show yourself. I'm sure you care for those show you are I don't know what people won't really care but people care once they care But you have to figure out to make them care about what you're selling the issue doing Got it Let me ask you this when it comes to Overall Where you are now explain to them been in wars audience where are you in your music career right now like explain where you are with everything I'm at a place where store everything. I'm gonna movies No movies and religion I know artists like actor and you know, I've always been told I've always carried the sage you have to have seven streets The city street income view is the end of your air your very there So I had just trying to find I just try to count the many streets with the music and with the idea of my my friend So to oh catapult it pushed that so I knew so I started out so after I got out of all that stuff And I was at my love. I was trying to figure out where to put music at because you know Music is in everything. So you know if it's not the industry. I was okay. Well, where can I put it? So I started doing skits with like You to the bus youtubers and stuff and what I'll do is put music or play shacks of phone in the skits or you know Or put you still the background put some of my you know or have the has Or like to put a cf of the video And it's something to the videos and do a song with them you know funny song or whatever Hey, you know that gave you some fans, you know through youtube So you know I'll be outside people running to you and I think they know you to my music. They know me to my youtube So yeah, so that's how you put my music in another land that also done me to this face of acting which help you You know and I'll give a sorry movie love is a present to you. So yeah, all right fast forward right now You are entrepreneur your art is your philanthropy your dope human being. Let me just give you partial your flowers right now Why you are alive So with that being said my brother, thank you for trusting the process of radio pushes as well for sure Thank you. I like I like the I like the brand you know like like the style. I like everything so Yeah, I'm happy to be the part of beauty. It's a show people Something that's really good and then mostly them though You keep the Western's on yeah, man definitely and and also too like we like to focus on man just that organic girl fast That's what we know about man, and that's what we know about From the perfect you know, I'm saying and that's what makes that's what makes our brand special from the land You know what I'm saying? So that so I want to go into this just in itself when it comes to overall Regarding we all most basically man with me eight months into the year which is crazy crazy man You know I everybody be like oh, you know, I'm a piece at the beginning of the year You know the new year's resolution every night over so fast. Let's say I first as like after the four fourth the first four months It's over after that. Yeah, I everybody jump and I did jump Yeah, everybody's jumping I did jump you know and that first in our first situation I'm gonna do this. I'm gonna do that Therefore you know it's like well, I really didn't do all of that So what what all done being said what are some things that you have not done That you need to do and get done based on what we are right now in your correct that you're still having done That you know you got to do only That I have to use this wise for music business wise. Yes, but I guess I've had a number one record as a saxophone player I've had in the more record as a producer. I need one as an artist then okay And just just so we're clear and the reason I'm asking that and like the reason I want you to kind of Kind of like drill down on our little bit more is because a lot of people A lot of artists the goals you have to represent how high you trying to fly in life You know, that's that's true spit So you know what are some real things that you know you got to do with our financially Like this the whole not around you know, I'm saying like like what are some things you know you got to do You know to put yourself in that like what you need to put it well, I know it needs to be able to get Uh, you know some tools some play but that's why I'm so I'm putting all my A's it's so many baskets like the movie Disappear because I know it was like to collect materials and that's how you make money in this business It's not about one one scenario one situation that I had is about to have backing You know, I always talked about that back in my nobody ever sees it Because they don't work either Because it's all right, so so say you've got a hundred people in the world right there, all right They all listen to the song one you got a hundred play jacket Out of that hundred how many people were listening to you Oh, yeah, very few nothing on that's so that's so that's why you like to that's like some marital And when Nifty said it was in marital it's funny. I'm from these coast So when I left to the west coast it was not gonna be like a year before you pass I learned about nifty But when he said that it was a marathon I said that's hard and I was like oh yeah, because everybody always say oh You only eat one how you need is one and I was like I had one Oh, it's a marathon. I'm thinking about it wrong way So it's so it's then a thing so stand up like having one give me all the money because I already had one No, you gotta go out and give them a reason for why they need to do that So me and so me a buddy we just we just really Call at what we do and create a record where we barely miss when we get the opportunity now So you just have to get yourself to that fight into that preparing this to be able To which stand you never comes as if he's a something that sure that you really work Why would you want it if you're not prepared for it's like almost like a relative to even one if they're not prepared for So Yeah, maybe you can ride there, man. Yeah, sir Never die by all play a snippet of something Yeah In plate Y'all will be skid nights to me Let's get a truck in a me They got to kill it on the Mr. Mr. Mr. Twins I hate you man. I hate you man Oh You like that leader right there. I you like that bro. That was nice. I love that. I love that So you know, I gotta give you a hard time, you know as black people we gotta be You gotta be pumping that I heart ready your man like you playing it four times a day on big I heart man Your I appreciate it. Ro you got the badge. You gotta promote that you listen you coming up As a matter of fact, I'm gonna do your favor today, man, because they're all what you do I want you to do a drop for the radio station of that So now I need to record it. He's a recorded drop city to me in the next two hours I You're gonna record from your iPhone and you She got biscuit B&B right now you are cat then tonight now point 70. He Miami my new single cost of me goes Is playing next Here's a new single here's why because you got amazing people never heard Yeah, I see I see having new single No, I know you do but I want to like I want to make something very transparent That's a big record Oh, I know yeah, and the oldest records bison till the biggest hit is is dumb I'm out of here. Yeah, so it don't matter whatever you do after that. There's nothing that tops don't You know, nothing times track queen Nothing tops from fanny wild that stuff. So they're a restaurant. I'm saying Cosmigos is a masterpiece you put together and you gotta realize that music is about discovery Yes, but people may not like the news and the title of my single masterpiece I mean they go man, so that's that man So well, I'm gonna I'm gonna text you something that I want you to say and That like in with that dry man, so we can get that in and do it because you know your music comes on every Name between seven and nine AM in the morning Easter then three to five and then on and then eight p.m Between eight and eleven a.m. and night then we got from one a.m. to three on the street So we're streaming so we got a lot of times you plan you know Yeah, I saw I saw on Spotify. I had some really on play so yeah, I guess it's what they were Yeah, well, you know, you got natural organic growth coming the whole way street So yeah, and just to let you know you already know our playlist of pop I Spotify studio ads so We never got a lot of files terms. Yeah, I saw it's hard for me to say something about like bad Listen, well, though Said as something yeah, so I'm gonna text you something right now So you can go and get that drop in recording hop I wouldn't mix the master just just make sure that it's clear and it won't mix and master if we have our own Sit the old we at the stuff I What have you enjoyed the most about being on the video was podcasted in my brother Now the question man It's just to be able to Feet answers that probably not everybody thinks it's all or or Can you defend those you know Sometimes you can't even understand a family you aren't tall Already you aren't told to even though what to think or family So I'm not but I love being able to To tip the truth about I'm about an inch year out being built Because a lot of people say it's just smoke mirrors. Oh, I need to do this. I need to connect just hardly You know, but you'll look amazing like that I know in this business, you know the old the old feature in everything That's definitely a thing that you also cuz like But many things it's just I like to deal with you Kalada and it's again a family song to other well artists, you know, and and that's a I feel like you could do that, you know, just after doing everything so I don't know Now man, well, I appreciate you bro, and like I said man There's just the beginning on where we are with it man and that's what I want to leave it You know helping you grow and I'll make sure that you connect with micro trauma aka commotion Get that money. Remember we got all those female Um from historically black colleges waiting to interact with you remember we give you access to our Instagram photos So you can network with all those females. I Mm-hmm. So make sure you do that man and stay active in the group chat because everybody in that group chat y'all rocking together, right? You know it All right, man. Uh get lots of Instagram handles so people can connect with your audience But y'all saw when you get everything you get at d.iac k itv Make sure y'all chef how love is a phrase I'm now on to be the South shark is out on all platforms as well My loom single masterpiece along with cox and egos as As get us some new steam. Keep running it up Keep enjoying music fall love again. Fall love. You can't love All right, man Be sure to keep down on the podcast don't forget to hit that leave button Let's get it people all day biscuit being b cos amigos listen tune in today 3 p.m Each to the five p.m. Listen to my brother. You're going to drop you going to go to me goes and also tonight When we go different mixed man a clock two then I like DJ was world. That's what we do. Peace and love. Let's get it make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make a make