How Owen Video Built Success Despite the Odds

You are now tuning in to discover your potential. So listen, participate, be inspired, know that you can discover your potential. Thanks for having me. I have not been invited to a podcast since I made parole. So I'm really excited to be back on the horse. I'm kidding. I'm kidding. I did not make parole. No, sorry guys. If you give me the opportunity, I'm going to make bad jokes, but I'm thrilled to be here. Oh yeah. Well, you know, I've been an entrepreneur since I discovered the meaning of the word entrepreneur. I've been fired 22 times from 21 different jobs. One job rehired me and then fired me again shortly after. And it's not for being a bad employee. It's more about being an innovator and innovating other people's systems. And it's like, oh, and we don't need you to do that. We just need you to show up and do the job, right? At around 30 years old, I was like, you know, what's going on? How can a person as talented as me just really struggle? And that's when somebody said to me, maybe you're an entrepreneur. And I go, well, what does that mean? You know, this is a word I had heard, but I didn't really understand what it mean. I began to, you know, look up on Google, you know, what's an entrepreneur? And this is, you know, this is probably 2009, right? So YouTube is a baby. I think the top video at the time was the evolution of dance. And, you know, I discovered that there are people who didn't need someone else's permission to start a business. So what I decided to do was grab my video camera. And I had been sort of a high school feeder nerd. And I was doing sketch comedy for like, so even at the end of the year, you know, school rallies, I would film these sketch comedies like Saturday Night Life Skits. We did one called Bet Your Appendage. And it blew the roof off the entire school. I mean, I made a fake leg and it's like, well, you bet none of the leg. It's like, I'll bet a leg and it's I lose my leg. And they take my leg. I was always making funny videos, but like after work and who, you know, so I decided that I'm going to make a career on YouTube. And I began to make comedy videos that did exceptionally well on YouTube at the time. Twenty thousand views at the time was I mean, it's just unheard of. Then we moved on. Vine is now called TikTok and I was making sketch comedy there. But, you know, the money wasn't coming in. You know, it was great that I was going viral and being getting recognized at Starbucks. But nobody was. You know. So I had this revelation that I would like the gold rush. I would sell business owners my video services and teach them how to make videos and make media, right? And so I got my camera. I bought a fishing vest and the reason I it looked like a director's vest and I put film in the pockets. Now, at that time we were using cards, but the business owners didn't know what cards were. They knew what film was. So I walked with this vest on in my camera and I'd say, Hey, look, I'll make a video for your company for $20. Well, where's this video going to go? I said, It's going to go on this new place called YouTube. I said, Oh, and I love it. You know, can you come back tomorrow and fix my hair and invite the CEO? Yes, I'll come back tomorrow for $100. I'm now and we made $100,000 that year. Brought my wife. My wife was a public school teacher teaching high school. We brought her home from work and that is how our company began. And so set for 14 years, the only business I've ever done is helping business owners generate leads and close sales on YouTube. Yeah, a class clown in eighth grade. I think it was like most likely to tell a joke in class. I think class clown was frowned upon or something like that. But yeah, I was definitely that D student who always had sort of a, you know, like a joke in the back of the class. In fact, we were just at church yesterday and the announcements guy is like, you know, we have rooms for your crying babies in the back. So if your baby starts crying and then I go, or your wife, my wife smacks me and everyone starts giggling. I've always kind of been that guy, but you know, we don't make joke videos for our client. No, I was just saying, I was, I was kind of a geek in kindergarten because I went in in a suit and tie. I said, I'm ready with my suitcase. Yeah. My mother said, what you're going to wear. I was the only one that came in a suit and tie. And I, and it was weird because I used to collect, you know, those, because I'm old now, you know, those carbons from the credit cards where they had a, you know, you know, so I used to collect those in the suitcase to make it look like I was officially doing something. I feel like that's a different personality type. There's often times where I, you know, I just posted about this on Facebook is like, you know, there's some days where I wish that I could just take a paycheck. Fill out my TPS reports, sit at the desk. And, and I know not every job is like that, but that's sort of how I view a job is like you sit at a desk, you're sort of like a Disney did a movie, The Incredibles. And, and he works at an insurance company. Just follow me. That's how I see a job. And, you know, my dad was a UPS driver growing up and my dad loves security. He just loves knowing there's a spot for him and that there's a paycheck and health insurance. And, you know, for me, you know, I kind of take that Peter Pan, the last line of Peter Pan is to live. That is the greatest adventure. And so there's, there's just an element of, of unsuredness that I just thrive on in the ability to eat. I think drives me every single day. And I just could, even at the jobs, like I, I had jobs and I would try to make things better. And the Japanese say the, the, the nail that sticks out gets hammered. And that was me. I just kept getting warned and written up and, and, Hey, what if we, what if we put the rice here next to the soup? We could save. Oh, it's shot up, you know? And, and so discovering that I could build my own systems and my own way, even, even if it meant being broke and I'm not broke, but even if it meant being broke, that would have been a better life for me. And so I think it's like two different types of people. Yeah. You know, I'll tell you, one of the big ones, it was arrogant entrepreneurs who, um, you know, they treat you like dirt because you're a contractor or they treat you like an employee, but you're a contractor. I remember one time I was working with this female business coach, um, who just had no respect for me. Um, and really didn't, I don't think respected herself because who talks to people this way, right? And you're a coach, right? Our contractors this way. Yeah. And, and, and I feel like at the time there was a culture in the online world of like, don't let people like you need to be boss girl and like boss big. Yeah. Yeah. You know, me being, I think, you know, kind of, but here's the thing is like, we know what we're doing and you do not. So, so, you know, she would write me these emails that were just like terrible. And I think that I was still developing my rhinoskin. And I was also, I think this is how I've developed a preemptive business model where nowadays we don't really get objections. We preempt them before the deal even begins. Hey, DYP fans, just to check in. How are you doing on those New Year's resolutions? I'm going to let you off the hook here because if you're like me, you're probably already threw in the towel on going to the gym. Actually, only 8% of us finished the goals we set on New Year's Eve. That's why I like things that are automatic. 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I love knowing that a habit I start in only five minutes can give my money a chance to grow. With Acorns, I feel like I'm working smarter while they do the hard part. Head to acorns.com slash dyp or download the Acorns app to start saving and investing for your future today. Paid non-client endorsement compensation provides incentive to positively promote Acorns. Tier one compensation provided. Investing involves risk. Acorns advisors LLC and SEC registered investment advisor. View important disclosures at acorns.com slash dyp. You know, you had to learn this, but I remember she's barking orders at me, insulting me. I mean, personal character insults. How could you be so stupid? And I remember coming into the bedroom with my wife and I just threw my phone against the wall and just went right into my hands. I just began sobbing on the floor. And I was just like, you know, this is so much harder than I thought. And you know, my wife has always been my number one fan. And so she, you know, she puts her hand on me and we sat there and, you know, it took a minute, but the, the, the tears stop and you go, all right, well, let's fix it. Number one, I don't want any more clients like this. Right. Number two, I like, how do we navigate out of this situation? Right. I'm a problem solver. Right. Just ask my wife. She loves it when I solve her problems for her. And tell if you're being ironic, but yes, I get it. But you know, developing that system has ultimately made me a stronger, better professional. And I see, I see people that are more talented than me who just haven't developed that fixed skin yet or that system yet. Whereas we have, and I think that gives us a competitive advantage. Yeah. I had a question too. Like, it's all, you know, we're talking about video, but video marketing specifically changed over the years. Yeah. And what trends do you foresee? And I hate to use the word trends, but trends. It's important to foresee for the future. If that's true, that's true. But I mean, even from a designer's point of view, I was, I was my designer for a number of years. I love language. Yes. I love it. And, and the whole, I mean, I was working full time actually last year and the whole industry has shifted. I know so many friends that are out of business, but are not working. And those, as you mentioned, is a good time for to be entrepreneur. But how do you see that, you know, shifting for, for videos? So, you know, AI, artificial intelligence is going to change the way that we do business, but it has not changed the way we do business yet. And if you think that an AI generated avatar of you is going to convince people to hire you, you are wrong. You are going to get riddled with lawsuits. And, and because I'm a technology major, I went to college for this kind of thing. And when what we see are early adopters, that's who we are. Okay. We're early adopters, right? We're leveraging AI in ways that allow us to serve our clients more efficiently. Yeah. Here's something a client has never said to me. Oh, and do you use AI? clients never asked me for AI. They don't care if you use AI. And so there's a lot of talk about AI is this and AI that here's what my clients want. They want more leads and they want more sales. And they really don't care how we do that. So we need to be careful adopting technologies that only early adopters want. Can you imagine you hire a home contractor to redo your floors, to do your landscaping, to fix your plumbing. And you find out that the video that they made was not actually them, but an ad 25 year old intern made with con generic content from the web. You're no longer an expert. You're a cheater. Look, homeowners are not these young intellectual academics from the tech space in Lee, Silicon Valley. It's mom, Paul Kent, who put their life savings into this house. You're not only going to get fired, you're going to get sued for false advertising. Now, does this mean that there are not mid middle way pathways? No, of course there are. I believe in AI avatars, but I don't think your script. I think that you need to add your own unique things into that. And we do that with custom GPT's, right? We make custom GPT's for our clients that we can program them to speak like the client speaks and to know proprietary information without giving that proprietary information to the AI community at large, right? Which is what open AI does. Open AI, whatever you type in, everybody gets access to. Private GPT's don't work that way. They all public data, but they don't push public data. So paying attention to the trends as they benefit you is extremely important. But even more so than you asked about like changing trends is recognizing where video is. So we talk about YouTube, but I've been, I mean, I built Facebook live. We had the longest running social media show on Facebook for four years called BeLiveTV. Four years, every Wednesday at 9 a.m. We were live with sometimes hundreds of live viewers in a niche show. After that show, we took that show off the air. It lost its steam and I was hired again by Agora Pulse and we did another show called, it's like the social media hour or something like this that hosted it with Scott Ayers. Phenomenal show. And and. Livestream was big. That being said, it's no longer big. OK, so we have paying attention to where the consumers are. And right now, shorts videos are an exceptional use of your time. Mastering a short vertical video that's under a minute enables you to make one video and put it on every single social media platform. Now, will you build your brand this way? No, you will gain awareness this way. So what we like to do is use. That. Strategy to build awareness and then backing it up with long form videos that convert them and nurture them to sale, right? These are the things that business owners are not aware of. And what I see. What I see happening is business owners are spending all of their time and energy repurposing their podcasts, getting 17 views and then wearing this crown of indignance. I don't need to go viral. I am only reaching targeted viewers. No, you're not. If your video has 100 views on it, you have reached yourself 15 times because you have reached a series of bots. You have reached no one. And the truth is you need at least a thousand views to reach three customers. Wow. Five thousand views. Now you've reached 15 customers. And if you can get to five thousand views, now you've reached 30 customers. And that is how video works on every single channel. So let's go back to this trend because I know you threw something and we kind of went right by it. And then you're talking about repurposing content. Why is that a waste of time? I've heard you say that. Yeah. I want to break that down. Why do you feel like that's a waste of time? Well, the data backs that up. What repurposing does is it takes your long form content and it takes your long form content and you're turning that over to an overseas VA who barely speaks the language. Oh, and my VA speaks perfect English. It's still, they don't speak technical English. They don't speak the jargon of your industry and they have multiple clients. So their goal is not to find the best way to do it. And they have multiple clients. So their goal is not to find the best clips. It's to deliver three clips and they kick you off and then they can sell you on why these are the best clips. Similar, it doesn't repurposing. You know, it's like hand me down clothes, right? Like when I was a kid, my sisters always got new clothes. Me and my brother, we got a garbage bag full of hand me downs because my mom grew up in a house full of boys and she didn't like boys. And so we got sort of like the dirt treatment at home and I've been to therapy for years over this. And so I'm aware, oh, that guy needs therapies. I'm aware. Hey, I buy my kids new clothes, right? Like it's something that conversely, I say, if I find your socks on the floor, you're buying your own socks. Okay. Imagine you want to spend $10,000 on legal services or a home remodel or a real estate agent. That real estate agent only wants to give you their leftovers. Yeah. What kind of a relationship does that settle? So when we go, look, I, you know, we pitch multiple clients every week and we look at their stuff and then we compare it to our stuff. The repurposed videos do not get views ever. Maybe you get one that blows up randomly. And you go, oh, this works. No, that one worked. And now what you need to do is duplicate that one. So, so here's what happens with repurposed videos. You are wasting your time, talent and treasure on videos that won't perform because you were taught somewhere that like you need to outsource, right? Which is true. But you're paying a VA to go watch your video. PS, they're not watching it. Right. To watch your video, find the good spots and edit them all together. When in reality, it would be better for you to record a podcast and then say in that podcast, you know, I had like five good moments or three good takeaways. Like I'm going to re-record those takeaways in a 35 second video right now. And give those to the editors. Those look beautiful. Those will help perform every time. And now you have a duplicatable strategy for the future, right? Where you can say, hey, the video I talked about XYZ did really well or the videos where we showed an image in the beginning instead of my face performed really well. Let's do more of that. So would your, I don't mean to get any secret sauce here, but so would you actually tell your, your guests, Hey, can you just record 35 seconds here of video and we can just use that as a Absolutely. With our clients, what, what we have them do is record shorts before the interview begins. So, and this is to respect the time of the interview were and to warm them up for the show. And we ask the same questions we're going to ask in the show. We just say, Hey, what we'd like to do is for, you know, film three shorts with you. I'm going to ask you these three questions and I'd love for you to give me your short burst 25 second answer. And you say, here's what I'm going to do. I'm going to go, uh-huh. Wow. They go, well, we just didn't get results. And I went home licking my wounds and I was just like, man, this was such a powerful campaign. Well, fast forward a year later, those videos have tens of thousands of views on them. Wow. They have more than made their money back. They are the number one ranking client. And they came back to me and they just said, great job. We had no idea. Like we were expecting this now result as I was. I was expecting a now result. But I learned there that, you know, it takes time to get 25,000 views. Right. It takes, because a hundred thousand people have to even search the term. And then, are those hundred thousand people only 3% will even click a link? How many people search, scroll and be like, oh, it's too overwhelming. Right. Yeah. So people click the first link, some people click the third link. And then out of the people that click, how many of them will actually watch the video? Right. So it's like this numbers game. Yeah. We learned from that that our ideas work, but they take time. And instead of doing, you know, all these videos up front, let's spread them out. So, so that by the time that the first videos, you know, we do your videos in month one, and then in month three, month one videos are starting to, starting to pop a little bit. Right. And you're, you're on three videos. And that's how if you don't have clients today, it's because of what you were not doing 90 days ago. Got it. If you want clients next quarter, you better start today. Right. And so that's our model. We used to like do it all up front, but now it's like, let's spread it out. Customers aren't burning out. We're giving time for, for the videos to actually work. And that's, you know, it's like success is our favorite thing. I've done some real fun things. The, the campaign for the aura pulse. We, we wore wigs and we did sketches. That's great. Show. You remember Conan O'Brien used to do this thing where he would like, I've got the queen of England on the line and you'd see a picture of the queen of England, but the lips were cut out. Right. Then you have someone behind the scenes going like, you know, like, where's the point? Like, oh, this is wonderful. So we did that with Donald Trump and Mark Zuckerberg. Right. So Donald Trump on the show today. And then I had a buddy's kind of a funny guy came in and just the lips were cut out. And he's, what did he say? Like I said, Mr. President, what are you going to do about Iran? And he goes, Iran, Iran for president and I won. And I'm glad that it was hilarious. I mean, these are the kinds of things that when I go to conferences, people still talk about them. So we've done a lot of fun things here that I'm really proud of. That's great. That's so cool. Yeah. You remind me, I did a, I did a campaign for checkers and rallies during a political season when there was tons of political ads. And I thought, no, we got to be funny. We did a fake political ad on getting French Friday to be on a Friday, but we made it all sketch comedy about this is a real, you know, effort and a grassroots thing. So comedy is gold, I think, for these brands. No one's funny. And it takes, it takes time to be funny. And what's funny, like what we say is, is you don't have to be funny, but be lighthearted. Right. So we'll write in small, I call them jokes, but keep in mind, I came from comedy. I've studied comedy. My sister's a standup, right? And so it's in our blood. Yeah. And so we'll say things like, you know, now, you know, like I'm going to show you a hardwood floor, but don't hit the floor until you hit the subscribe button. It's not funny, but it's lighthearted and, and it shows that you're having a good time. Right. Yeah. So you don't need to dance and point. We hate this stuff. I hate this stuff. I couldn't do good work. Dancing and pointing. I've had clients that have been doing this. Dancing and pointing. I've had clients that wear wigs and do accents. I don't think that that's necessary. When you keep a blooper in, I think that when you, when you show the clients that you enjoy this process, they will respond with viewership. Well, everyone else is like, welcome to my video. Please like and subscribe for one tip like this. Yep. Then you sound just like everyone else. Yeah. Yep. Well, how about bringing puppets on? Dan, don't start. Dan's got a few under the desk right now. Don't encourage him. I, uh, I brought puppets on actually. And I've done it before and I've got a friend who does puppets and so. Yeah. I do professional puppeteering too. That's why it's. Yeah. I don't think it's a bad idea. Like now if you do a thing where like, what about Bob? You remember this movie? What about Bob? Oh yeah. Oh yeah. What about Bob? For sure. He's Anna. He's a big movie. Anna. You know, he's like, Anna. That's what I'm talking about. You know. Exactly. But when you, when you make the puppet a part of your show, like we try to make, I try to make my kids a part of the show. It's a shameless. It is. Shameless. And it gets the views because my kids are adorable. So like my daughter walked in on me. Um, but you make them recurring themes, right? Not everyone. I work at home with my kids. My kids are homeschooled and so like they're, they're here and I think, Scottie, come down here. Um, she came in and she interrupted me. Um, and I said, do that one more time. And she was like at the time for precious. So she come to me again and she goes, daddy, can you cut my, my sandwich? And I go, I go cut the camera and I go, sweet, I can't cut your sandwich right now. Can you go ask mom on? She goes, okay, daddy. And she walks away and I go, like that. Number one video of that year, all the comments were about the daughter and I, you're using your daughter. Okay. Well, you knocked out a thousand views and you tell me what to do then, right? Cause like what you are, are judges. It's like, well, I would never do that. Like, well, then what would you do? Okay. Make your shake. I had a client, um, um, non-binary client, if you will, right? So as part of this new generation of we're all trying to understand this, right? Yep. So his, his look alone is, is one to talk about. Is one to bring attention to, but that's not what we're trying to do. We're actually trying to bring attention to his knowledge and insight. So we've made his thermos a part of that. He's always drinking from a glass jar. And so, and I always drink a glass jar or stainless steel. So we're both health nuts and I go, let's make your jar a part of this. It's a character. I know that you're like, Oh, I don't want to drink on camera. It's like, I want you to make a point and then Yeah. That's low being right? Yes. Right. I had another client with a Stanley. She did the same. We did the same thing. I said, every time you make a point, I want you to go. Then get the company to, you know, advertise with them. Yeah. Well, we actually turned it around. So it's like, not unless you advertise. And these things, these little things work, right? It's even if you're a vitamin nut or a health nut. You know, bring that in, bring that into your, you know, hey, welcome to the show. Before we get started, I'm so psyched about today's show. I need to take my turmeric first. Let's get started. Right. These are the things that you can do to make your show. Again, they're not, it's not funny. It's fun. It's lighthearted and it shows the client. Get this or shows the viewer that you constructed your video. If you wing it, you'll kill it. No professional wings it. Jerry, Jerry Seinfeld did not wing it. Lewis house does not wing it. And we have this cold prep. You're somehow a loser or not viable when it's exactly the opposite. Like prep for my, in fact, I just interviewed a plumber. He just hit 10,000 subscribers. And, and I said, you know, what can you tell us about what you've learned? And he said the videos I put time into are the videos that, that blow up. These, these off the cuff, I'm such a pro, I'll wing it. I just never seen it work. I mean, again, once in a balloon, but you're winging it, didn't make it blow up. What made it blow up was the topic, the timing, the trends, like you out, look at the whole picture and, and take that into consideration. No, I think you're, I think you're tapping something. I mean, I think, I think what we're talking about in all of this is authenticity, like being yourself, but having some prep time that goes into it majorly important. Cause you're right. I don't, I, people tell me that, Anna, just wake up and just pick up your phone and just do something funny. You know, you're funny. And I'm like, yeah, but that just seems like I'm broadcasting. Look how clever I am. And nobody responds to that. It's like, no, you don't wake up funny. Don't try it. Don't even venture there with your brand at stake. Yeah. Yes. And, and you, you know, I mean, if you are funny, throw a joke in, but not too many jokes. Right. Like if you love pop culture, I used to throw pop culture references in. So I'd be like today's video will hit you harder than Daniel's son. Like that clip from karate kid. Right. And I used to have a picture of the golden girls. I used to have a picture of the golden girls. And I used to have a picture of the golden girls behind my office. And golden girls is one of the funniest shows ever written to this day. I don't know for sure. Super funny. So, but like, yeah, find who you are and just put a season, not the whole jalapeno. Just put a little bit of that in your video. You know, that's why I brought up the puppets. Oh, Daniel, if you bring up the Beaver Puppet, I mean, it's one of my favorite things. In fact, the Beaver, when we landed on I Heart Radio, the Beaver went to Madam Trusso's, you know, and, and we, you know, we're hanging out at I Heart Radio Central and the Beaver was perfect for that. But yeah. Yeah. Yeah. Well, I want to talk a little bit about inspiration. Oh, and you've had many things happen to you for better or for worse, but what keeps you motivated? What keeps you alive and, you know, strong and in staying the course? I'll talk a little bit about what motivates you. The Word of God, absolutely, and my faith. The Word of God is sharper than a two-edged sword and I'm alive today because of the grace and the mercy that God has shown me in my life. And, and I mean that very, very naturally. Like before, you know, I mean, I grew up in an abused home and I was neglected by my dad. I was abused by my mother and so they kicked me out into the world with nothing. I'd be immediately one week after not graduating high school and being kicked out of high school for theft. I was immediately thrust into the court system where I was introduced to drugs and alcohol. I was doing hardcore methamphetamine seven days after being expelled from high school. And I spent four years of my life there. Now, I began like I woke up one day and realized like I'm going to die here if I don't do anything about my life. And so this is I had no religion, no, no religious belief at this time. I was just kind of like floating through life. And, you know, I began, you know, I started me on this journey, right? I was dating a girl. She gives me a DVD and she goes, you should watch this. And I watch it and I discovered I was introduced to the person of Jesus. It was the next day I woke up and I had dedicated my life to faith and to video. And I was like, I want to change people's lives the way my life was changed by this video. And it was a radical change. I remember getting up and throwing away all these t-shirts that kind of crude sayings on. I'm like bar shirts and whatnot. And it was like just rid of them and I got a Bible. Anyway, that was the first step. Okay. Five years later, I was diagnosed with stage three terminal cancer. And, you know, this cancer was a result of the trauma and the toxins that had been a huge part of my life. And so imagine I'm like this top YouTube guy. I've been diagnosed with cancer and I got these three babies, four babies at the time. Wow. And it's like, where am I going to find that? Like, how am I going to beat this? Right. So obviously you cling hard to your faith, but there's a lot of people who are faithful people that don't make it through that experience. Right. What motivates me every day is being the dad I never had. And being there for my kids through their ups and downs. You know, my dad never taught me how to throw football. He never taught me how to throw basketball. My dad's a very great grandpa and he's active in our lives today. So my dad is a person who has grown up and grown out of. He's a better grandpa than he was a dad. And I think it took a divorce and a bankruptcy to help him see that. But I want to be there for my kids. And so that encourages me to work smarter, not harder. And it encourages me to be better today than I was yesterday. And so even now, where cancer never fully goes away, right? I am cancer free. And I went through chemo. The cancer came back as it did. And then I went natural. And I, in one year, two years, I was cancer free. One year I was symptom free. The next year I was cancer free. And when it gets hard, and it does get hard because they pull out the cake and they pull out the soda and it's like, those are just not foods I can eat. And it gets hard. But I think about those kids, you know? And I think like my job really is to release those kids into the world without the trauma. It's impossible, by the way. They're going to have their own trauma. Totally. Yeah. Yeah. Yeah. Yeah. Totally. Yeah. Yeah. Yeah. Yeah. To release them into the world with some talents. And, you know, I was released and my parents kicked me out of house when I was arrested. And so I was out surfing the last year of high school. Okay. Okay. There were standards with which I could not be loved, right? But I want my kids to leave the house knowing like, hey, if it ever falls apart, you've got a room here. Yeah. And so that's why my kids are a part of the life. My like, right now they're upstairs doing their work. I got one kid at camp. But like a couple of times a week, they're in here on the couch watching me and just being mentored, watching dad do sales calls and stuff, right? That's a big part of what keeps me going is that I have these four kids that are watching me even when I feel like they're not. Love that. Love that. Dan, go ahead. I know you got a question. I know our time is short. I always tend to monopolize the conversation. But it's a good one. I mean, I have, I have a last question, but I'll wait for you to ask yours before I ask. No, go ahead. Go for it. Go for it. We're running, running really low on time, but I appreciate you guys. Love it. Yeah. No, we'd love to have you on again too. Yeah. If you're up for it. Absolutely love to. Yeah. But looking ahead, and I'm just going to say for future projects, how do you plan and continue to evolve and ever change in this kind of digital realm? Oh. And also, do you have any, do you have any projects on the, you know, in the future that you're working on or working towards that, you know, you probably, you may not be able to mention on, but like. I do. But I'd love, I'd love to mention it. You know, one thing that we focus on in our company is as long as we've been around, like, 14 years is not a golden ticket to success. We have been the only company, most of the guys who do what I do were in crypto up until last year, and now they're YouTube coaches or they build a YouTube channel off of dumping paint on a off a bridge and now they're YouTube coaches, right? And so I'm competing with people that don't have a lot of credibility helping others succeed. Yeah. Yeah. And yet they are competing with me. So our, our claim to fame is by always acting as if it could all go away tomorrow, right? So we, every person on my team is accountable to two hours of industry research per week. And right now it's AI. It's what are the AI tools that will help us? What are the AI tools people are lying about? Like, Hey, Jen is a big lie. Oh, this digital avatar will revolutionize your business. No, you're going to get sued. You're going to get sued to kingdom come. And then 10 years later, the laws will pass and we'll all be like, Oh my gosh, like I cut the word out. It's not now. Especially clients are boomers or Gen Xers. Like they're not interested in AI the same way that like millennials might. Okay. So industry research and staying on top of the game. A big like that's big. That's like an ongoing thing. We're never, we're never entitled to the client's business. Everyone has to be earned, but your own video. People know me, right? I have friends of mine, yeah, but your own video bro. Don't worry about it. It's like, no, no, man. Like the lawyer doesn't care. The lawyer doesn't go to video conferences. He didn't know I'm on stage, right? Big projects we're working on, you know, we are working on doing for ourselves what we do for our clients. And I have launched a cancer channel called Cancer Fighter Owen where I am sharing my stories and my success beating cancer and the reception has been huge. Six thousand subscribers in just four videos. Wow. Millions of views on Instagram. Millions of views on Instagram. Yeah. DMs and direct messages. Can you help me? My grandma's sick. And look, I can't, I can't help everybody. Right. I spend my downtime in those DMs as best I can. We started to face. And, and I've even had people tell me, Owen, I'm, they're, like, they're better than me now. Right. They go, I'm NED. I'm no evidence of disease. Owen, I got out and I played basketball for the first time today. And it's like doing what I told you to do is ridiculous. That's great. That's great. That's how you made it out. I slid into home. Right. Because if you told me it was helpless and hopeless, there's nothing you can do. Go get your affairs in order. And then I went home and I ate vegetables for 90 days and it changed my life. Now it's a lot more to it than that. Like that's the starting point. So we're creating a program called cancer boxes where when someone you know gets sick with cancer, you can have a monthly box sent over to them that slowly teaches them the process of beating cancer. I believe that anyone can be cancer at any age and at any stage. And even if you never beat it, but you get 10 extra years, I count that. Well, thanks for loving me. And if anybody wants to see what we're doing, go to owenvideo.com. owenvideo.com. It'll redirect to our website. You can learn about the business side of what we're doing and search for me on the web. You'll find my comedy. You'll find my cancer stuff and Owen video is the name to. Now that's not my real name. Okay. They changed it when we came over the border. My great grandfather Owen newspaper actually brought us to Ellis Island. And they changed it to Owen video. To video. Well, you coming into the digital age. Yes. Yes. That was my last question. Where can people find you? So there you go. Well, there you go. We covered all the bases and thank goodness for editing capability. No, it's been a blast. Thank you. Thanks for having me guys. And I'd love to do it again if we have the time. This is Cindy Gilman and you're listening to Discover Your Potential. So until next time, do something nice for yourself, but do something nice for someone else.