Summary
The Waveform podcast hosts discuss Apple's September 2024 event, covering the new iPhone 17 lineup (base, Pro, Pro Max, and the new ultra-thin iPhone Air), updated Apple Watches, AirPods Pro 3, and notable features like ProMotion on base iPhones, a redesigned selfie camera with Center Stage, and the introduction of Genlock support for professional video production.
Insights
- Apple's decision to add ProMotion to base iPhones eliminates the last major performance justification for not upgrading from older models, making the base iPhone 17 genuinely competitive without the 'cheapest option' caveat
- The iPhone Air represents Apple's long-term bet on ultra-thin phones as a category, mirroring Samsung's S25 Edge strategy and potentially laying groundwork for a foldable iPhone by miniaturizing components and maximizing battery efficiency
- Apple's addition of professional features like Genlock and ProRes RAW to Pro models signals confidence in iPhones as legitimate cinema cameras, though adoption will likely remain niche
- The removal of the SIM card tray in North American models to gain battery capacity demonstrates Apple's willingness to fragment the product line for regional optimization
- Every product announced received battery life improvements, suggesting battery efficiency is Apple's primary engineering focus across the entire ecosystem
Trends
Ultra-thin smartphone design becoming a competitive category (iPhone Air, S25 Edge) despite trade-offs in features and battery lifeConsolidation of 'Pro' features into base models annually, forcing Apple to carefully manage feature naming to avoid commoditizing premium tiersProfessional video production features (Genlock, ProRes RAW, spatial video) moving into consumer phones, blurring the line between consumer and professional hardwareCustom silicon optimization for specific use cases (C1X modem, N1 chip in Air) replacing reliance on off-the-shelf componentsModular phone accessories (MagSafe battery designed for Air) becoming necessary workarounds for thin phone designs with inadequate battery lifeSmart ring competition (Oura, Samsung Galaxy Ring) prompting Apple to add health sensors to AirPods and watches rather than entering the ring marketDynamic refresh rates (1-120Hz) becoming standard across entire iPhone lineup, eliminating a key differentiator between price tiersSelfie camera innovation (square sensor with automatic aspect ratio switching) addressing real user behavior rather than incremental megapixel increasesCeramic Shield becoming a naming convention for generational glass improvements rather than a distinct technologyRegional hardware fragmentation (eSIM-only in North America) enabling capacity optimization but creating supply chain complexity
Topics
iPhone 17 base model with ProMotion display and 256GB base storageiPhone 17 Pro and Pro Max aluminum unibody design with vapor chamber coolingiPhone Air ultra-thin design at 5.6mm with A19 Pro chip and single cameraCenter Stage selfie camera with automatic portrait/landscape aspect ratio detectionProMotion (120Hz adaptive refresh) on non-Pro iPhones for the first timeGenlock support for professional multi-camera video synchronizationProRes RAW video recording on Pro modelsAirPods Pro 3 with improved ANC, hybrid foam ear tips, and heart rate sensorApple Watch Series 11 with 24-hour battery life and hypertension detectionApple Watch Ultra 3 with satellite connectivity for iMessage and Find MyApple Watch SE 3 with S10 chip and gesture controls at $249Ceramic Shield 2 front and back on Pro modelsCustom C1X modem for improved 5G efficiencyMagSafe battery accessory designed specifically for iPhone AirTrail Loop band with reflective yarn for outdoor visibility
Companies
Apple
Host of September 2024 event; announced iPhone 17 lineup, watches, AirPods Pro 3, and professional video features
Samsung
Referenced for S25 Edge ultra-thin phone strategy that influenced iPhone Air design philosophy
Google
Pixel 10 pricing and base storage criticized as more expensive than iPhone 17 despite similar specs
Qualcomm
Apple moving away from Qualcomm modems with custom C1 and C1X chips for better efficiency
Motorola
Moto Z referenced as historical precedent for ultra-thin phones with modular battery accessories
Bose
AirPods Pro 3 ANC compared unfavorably to Bose earbuds in sound isolation performance
Garmin
Referenced for body battery feature that can negatively impact user perception of sleep quality
Oura
Smart ring competitor prompting Apple to add health sensors to AirPods and watches
Red Digital Cinema
V-Raptor camera mentioned as rare professional device that shoots ProRes RAW, now matched by iPhone 17 Pro
Black Magic Design
Genlock implementation on iPhone 17 Pro requires Black Magic adapter; API available for third-party support
People
Tim Cook
Opened Apple event with triple 'good morning' greeting before keynote video presentation
Marques Brownlee
Primary host discussing iPhone 17 lineup impressions and technical analysis from Apple Park event
Andrew Manganaro
Co-host providing reactions and technical insights on new products and features
David Imel
Co-host analyzing design choices, thermal improvements, and professional video features
Quotes
"The move is just to like if you feel bad do things that make you feel good and then not worry about that kind of stuff"
David Imel•Apple Watch battery discussion
"This is the most complete base iPhone, obviously ever"
Marques Brownlee•iPhone 17 base model analysis
"Every single thing about the hardware of this phone, paradoxically, is to maximize battery life"
Andrew Manganaro•iPhone Air design philosophy
"People are going to love this. This is easily the most intuitive, like quality of life feature"
Marques Brownlee•Center Stage selfie camera discussion
"This is literally what Samsung just did. They released the S25 Edge and then like three months later, they released the Fold 7"
David Imel•iPhone Air foldable iPhone speculation
Full Transcript
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Damn, that's too bad. You gotta laugh from back then. Did I already? I can't tell everything. That's hilarious. Yo, what is good? People of the internet, welcome back to another episode of the WAVFORM podcast. We're hosts. I'm Marquez. I'm Andrew. And I'm David. And we're coming at you live. Not really, but I like saying it. We're coming at you live from It's live right now. It's live for us. Yeah. From Apple Park. This is, we're recording this on Wednesday, like usual. And if you remember what happened this week as you listened on Friday, Tuesday, yesterday for us, was the September Apple event. So that's most of what we have thoughts on and what we're gonna be talking about this week. You can see that Adam and Ellis are over here at a really tall professional looking desk. No, we're just standing. I don't know how I feel about both of you having microphones, but it is a new look. It is weird. That's something I'm really happy. My favorite thing is that I am now like two feet above both of all of you. So I can stare down at all of you guys. Yeah, you're kind of staring us down up there, but yeah. We do, we have a lot of stuff to go through. You may have already watched the impressions videos and the things we've posted about the various iPhone 17s, AirPods, watches. Now we can get into the weeds on thoughts and conspiracy theories and reactions and things that we all have experienced with this new stuff. Chemtrails. Where do we begin? I think we should begin. The first thing I want to ask is, so some of you guys were at the event, some of us watched the live stream. I heard there were three good mornings. Yeah, so start this off. So this is a little thing some people may know or may not know that when you watch the keynote online, you see the prerecorded video. When you go to an Apple event, specifically like the September event like we were at or WWDC, they play that video for all of us. But if it's a nine o'clock event, right at about 8.59, usually Tim Cook and Apple executive comes on stage and goes, hey, welcome to the event and like warms up the crowd and then they play the ad-lib. Yeah, for like 15 seconds. So what happened was Tim Cook, yeah, came out a minute before the start time. He hit us with a triple good morning. Good morning. True. And this is a very big day for the iPhone, things like that. Triple time. And then they played the video for us. So yeah, we got a triple. The triple good morning sounds like a great way to start the morning. You put that in a slack and I was very upset because I was waiting for the good mornings and we didn't see it in the stream. Yeah, only the theater got the triple. We got some recordings. Yeah. I also want to start off before we get into any of the products. The opening scene of this event, I think was one of my favorite in a few years. Apple loves transitions. They love opening scenes. They love montages. This is like a really simple product focused one that started with a bunch of different circular pieces of products or UI elements that then went into squircles, like the Mac Studio, and then went into hearts and all these different things. I think my favorite transition was a robot shot down into a MagSafe charger, which opened and then the pins turned into the typing indicator of iMessage. And then I think that turned into Dynamic Island with AirPods connecting. Usually in the past, it's all these different setups of people using Apple products. And it's whatever. But I thought this one was product focused and really cool way of seeing all their different things that happen in software and products together and these awesome match cuts. Yeah, it was a nice design homage. It was a really good design homage. Well, then they basically got right into it with the products after that. Yeah, so there's many products. There's a bunch of different orders we could do this. You want to do the small ones first and then the phones after? I think so. Retention. I wouldn't even say that they're necessarily small. OK. Because the AirPods Pro 3, I did get to try at the event. All right, let's start there. They are smaller than the iPhone. Sounded amazing. They are smaller than the iPhone. They are. They're not as thin as the iPhone Air, which we'll get into later. Yeah, let's start with AirPods Pro 3. So obviously, we had AirPods Pro 2 for a very long period of time. And they finally introduced the three, which I don't think anyone was really expecting. Maybe a smaller case. I thought you were expecting them. Well, we were expecting a slightly smaller case for AirPods. We didn't know whether or not they were actually going to be redesigned in any given way. But they are actually quite redesigned. I mean, they look mostly the same. But the shape of the bulb is actually quite different. And the way that it fits in your ear is also different. And every single year that they go through this whole thing where they say, we measured and scanned 10,000 people's ears. And I'm like, damn, every year people's ears are changing size apparently. But one of the biggest things probably is that they now have this like they have a new ear tip that's a hybrid foam design. So it has foam on the inside, but it still uses the silicone on the outside. Yeah. Which is kind of interesting. And obviously, that should be helping with sound isolation. They quote 2X better ANC over AirPods Pro 2. That's a lot. It is a lot. Because AirPods Pro 2 have quite good ANC, I would say. Yeah. For earbuds? I don't know. I think they're pretty good. I've been using the Bose a lot. And they're just not really comparable. Sure. Yeah. But also, I believe an Ls can fact check this. But I believe that sound is logarithmic, right? So a 2X increase in ANC would not just be like 3DB. Oh, man. Here goes, our timer's ticking. Right? We're out of time. It's like perceived loudness. They could have meant like so. Oh, man. You're going to grade, sweetie. I'm sorry. They meant two times the frequency bandwidth. ANC is really hard to do on high frequencies. So maybe they meant that you can go twice as high. And there's plenty of ways that could work. But yeah, sound like the way you measure all energy is on a logarithmic scale. So if they meant two times as much volume of noise canceling, that would be 3DB, which, yeah. It's something. It's something. It's something. I would say it's something that probably 50% of people would be able to notice. Yeah. But I don't know if that's what they meant. Well, they said that they had also increased AI algorithms to know the noise around you and try to cancel that out. And I had my AirPods Pro 2 with me, and they had demo units of AirPods Pro 3. It was actually very funny. They walked around with this little case. They kind of looked like chocolates. Like hors d'oeuvres. Or past hors d'oeuvres. Or past hors d'oeuvres. Did you take one? Yeah, I took one. Well, they do that though so they can clean the airtips, right? Yeah. Not everyone is sharing them on it. But it is funny to think about passing hors d'oeuvres. Yeah. I had my AirPods Pro 2 with me, and so I was able to do a direct comparison between mine and the three. And the three, I would say the biggest thing was that it was able to actually hear the noise around it and cancel it out much more evenly. Because I put mine in, and the ANC was fighting trying to understand the noise around me, because there's all these voices, and it was so loud, and I was playing music, and it just couldn't cancel everything out clearly. Whereas you put the three in, and they've got the different design bulbs, so they sit differently in your ear, and they're tighter in your ear. But everything just kind of goes like, whew. Yeah. And it was surprisingly good. It seems like that's going to be the, well, we can get into the other features, but the most noticeable thing, the better cancellation, plus the better tips should help them fitting your ear better, plus the angle that they go into your ears a little bit different. It's a longer-inch ear canal, yeah. Yeah, combined should help them sound better, especially with ANC on. Yeah. There's a couple other things too. Yeah. IP57 for the first time. I kind of actually thought they already had an IP rating, but IP57 for the first time in AirPods Pro 3, and the case is also sweat resistant, so if you sweat a lot, rest assured. And then also, heart rate sensor. Yeah. So we just saw this in the PowerBeats Pro. And this is slightly different because the sensors smaller and the buds themselves are smaller, but same idea, which is if you don't have something else measuring your heart rate, and you want to do a workout and measure your heart rate, the earbuds will be your heart rate monitor, which I don't know how accurate that is, but it seems like if you have both a watch and the headphones, it will pick whichever one is most accurate at that time. It doesn't tell you which one you're using, but. I believe it uses both together and then sort of takes like an average. Probably some algorithmic magic, yeah. I also kind of, my kind of theory, and Apple's not doing a ring, so it doesn't fit with just Apple, but I feel like more heart rate sensors in other places are so people can start wearing normal watches again. There's, I think there's a lot of watch fans out there. Let's go. Like Adam over there who want to wear the like watch collection, but still want to be able to track certain. Yeah, just give me like a loop thing in a trail loop. Well, I mean, now if you're running in your headphones, you can still get all your right information and wear your normal watch. Yeah, but if it's anything like, I think it was the beats that did this, wasn't it? That had the heart rate sensor in it. People were testing it between the headphones and the watch, and it's like, I'd rather use the watch. It's not like the beats were like terrible or anything. It's just the watch was more accurate. Yeah. Do we know if it's more accurate? Well, people were wearing like chest straps and multiple watches and running and using the chest strap as the default and then comparing all of them. This is the thing, and this is me not really knowing that much about it, but I feel like the watch has so many generations to improve and get more accurate and calibrate, even though the back of the wrist isn't the best place to measure your heart rate. They've gotten it pretty good over the years, and I suspect that this will also get better over the years, but as of right now, it's just like, you either have it or you don't. So it's nice to have it. Yeah. They have these two little windows on the AirPods now that basically shine infrared light into your area, and it measures 256 times a second to measure light absorption in your blood flow. I think they've had those forever, because the skin detection has been optical since. I want to say the first pros, but. Was it not them that we were testing what objects inside the office would trick it as skin? It sends the like the. There were almost no objects in our studio that we could fool it with skin, like even like leather or like other organic materials. There was like a handful of like silicone-y sort of things that we could fool it into thinking was skin. But other than that, the optical stuff was pretty good. Yeah. They also have increased battery life now. So eight hours of ANC versus the previous six, they made a big deal about saying, you can now do a transatlantic flight. So you can fly from New York to California and not have your AirPods tied. Nope. Wait, that's not transatlantic. New York did. It sounds like a lot of Apple employees do that. They've kept that in flight. Yeah. They just want it to be able to get five and a half hours. It's probably a little longer than trans American flight. So you're right. Transatlantic. Transcontinental. Yeah. Well, that's nice. I mean, now eight hours can do New York to San Francisco. And back. What? What? No. I wish I wish we got back in two hours tomorrow. I mean, if you wait while you're taking off and we don't understand planes on this podcast. I hope. How do planes stay up? Yeah. Sure. Hold their value. We've established this. On top of that, it's also 10 hours on a single charge with transparency mode, which is four more than previously. So if you want to listen to everyone on a flight across twice, nice. Then you can do that. Absolutely not. Yeah. The price stays the same. So overall looks like a pretty solid update. There's also a new live translation feature. It is not an AirPods 3 exclusive. It is a H2 dependent, but they are claiming to be able to do live translation with power by Apple. He's looking dead into my soul. Just curious if anyone has any thoughts about that. I'll believe it when I see it. OK. It was a really quick demo. It felt sandwiched between like an IP rating and a silicon tip. What I will say. Which felt really quick. As cringy as Google's event was with the Jimmy Fallon experience as well, blah, whatever. Them doing that live translation demo for an audience that was there was much more technically challenging than Apple just showing us a video as it working. Because how many times have we seen a demo of an Apple intelligence feature? It still looks dead into my eyes. No, no, no. This is. I'm talking about like Apple. Yeah. Doing a video about an Apple intelligence feature and showing it to us and being like, see, trust us, it'll work. Yeah. Versus a live demo. Also the video of it working. Apple really still has not gotten that natural voice down on the like Siri and stuff like Google has this very sort of natural tone and like cadence to the translation features but when it showed it on the video the Apple video it sounded very robotic like Robo Siri yeah and it takes a while I I don't know how they're measuring live because you know you finish your sentence it's like beat beat beat beat beat and then it starts talking and I know that's just waiting for you to finish talking but if you're having a conversation like that it's pretty slow-paced yeah well we will definitely try it this is the first gen lots of these live translation things are first gen we want to see if they work but does feel a little bit magical I need a battle fish directly in my ears so that everything just comes out in English well new new watch watches as well watches watch series 11 watch se3 and ultra 3 these are probably the least changed products of the entire they're definitely the least line up the watches never changed that much I mean last year we got a thinner watch yeah that's the series 10 the time like looked noticeably different yeah cool way for sure yeah it was much thinner and and all that but like series 11 it's introducing features that are also coming to the older watches so it's not that different the main things on the series 11 are they made the glass 2x as scratch resistant just like they do for all the glass every single year they added 5g connectivity if you want that for some reason slightly more efficient than the 4g yeah probably the biggest upgrade honestly is that the battery life is now quoted at 24 hours instead of 18 yeah so that's you know it can last you a full even more all day even more all day all day exactly all day battery life yeah same price 399 you know now that I'm thinking about it every single product that we're talking about today got a bump up in battery life except for the one that's new which is well you can't bump on something that's right I'm just saying everything else got better battery and then they were like also here's the air yeah look at that Marcus is trying to skip all of our notes but I'm like happy to see good battery stuff yeah that's yeah so that's most of the stuff in the series 11 next thing ultra 3 you now get the wide angle OLED that you got in the series 10 on the ultra 3 you now get satellite connectivity if you're you know out in the Alps in your breaker leg bigger display yeah okay so they said this this was confusing smaller bezels inner bezels yeah but the thing is with the series 10 they had smaller bezels that made a bigger display but they quoted the display as being physically larger but I looked at all the specs and the display is quoted as being the same size it's probably not more than a tenth of an inch bigger it's probably technically slightly larger but not enough for them to write a different number but yeah I mean they will still say it's bigger yeah they'll say it's bigger for the key node but let's be real the ultra 3 is very similar it actually also has a slight battery bump from a slightly larger physical capacity battery inside which again thumbs up to that they're rating it 42 42 hours very nice yeah and same price and everything but yeah otherwise basically the same thing yeah yeah so se3 is actually probably the biggest watch update wait sorry can I go back on one thing yes is this difference in satellite connectivity this year that it was only emergency s of s before and now it's adding things now you can do like I messaged and find my and that's cool I think that is a pretty sweet I actually have a satellite I message story someone we met yesterday no from my own for my get this I have a life it's sick but it's not exist it goes to a different school yeah it's like seeing your teacher at the grocery store someone very special to me was doing some hiking in the Kings yeah but they were doing not out of was doing Kings Canyon about hiking Kings Canyon a few weeks ago and wait you know no service anywhere out there in the back country and it was very very nice to get like a once a day just like hey still alive this is what we did today blah blah blah and it was also kind of fun that this is gonna sound crazy to have a character limit and your texts again like you wanted to like max it out but because my phone belongs in a retirement home after she got back to civilization and had service again my phone would not believe that she was still not on satellite connectivity and so every time I tried to send a text in just like normal life I had the four or five hundred character limit and it wouldn't let me send pictures and this is like for a week and and the funniest part was every time I would send a text it would be like just you know this is a satellite text like it's gonna go through that whole thing it would try it the satellite would fail and then it would just send as a right but if I tried to send a picture it'd be like you know they're on satellite like nothing to do well we're on the topic of your phone what's your battery life right now prices right if the new satellite connectivity you can do location also right yeah yeah which was not available previously yeah guys my phone had this is so my phone has been unplugged for approximately three hours what is my battery life 45 45 47 47 48 48 damn gotta give me a little more credit than that guys I think I was gonna say 55 but it's 54 prices right now I would have lost yeah that's why I did 48 yeah you actually did win yeah yeah the SOS thing is free for the first two years for the first two years they also extended the emergency SOS from the original ultra for another year for people the satellite yeah do they have pricing on what that's gonna be no no cool no and I think there's some some Apple person like kicking that can down the road every time he comes up to the end of the year they're like another one I don't like the way the headphones the headlines look with me like deciding saving your life is worth $29 yeah another year on the note of saving your life man this this montage at the beginning of the Apple Watch segment was the most you're gonna die if you don't have an Apple Watch the Apple's ever done I believe they use the phrase guardian angel something I was watching the key I was like they do this every year they're like if you have the watch you won't die if you don't have the watch you'll die and they get a little bit more sappy every year oh I fell I was in a car crash or whatever this one was just straight up like yeah I had a stroke and here's the footage and like I and like all these like really dramatic stories which are very compelling and they make people get the watches and they do save lives and one of these features with hypertension it will save more lives yeah but this video was I they were the most but it is it is it is a nice departure in town because I don't know if you guys remember the cinematic for the first watch ultra yeah a few years ago yeah where the the the message wasn't this will save your life it was like you will die your bones will be dust your flesh will be incinerated yeah watch ultra will outlive you what was the one where there was like a bear inside the cabin no it's so funny because all of these all of these things they reenact the situation and the bear one was the funniest one where like a bear broke into a woman's home and she has to like hide in the other room and they like like Jurassic Park this one so weird this one is so weird because they had like the guy had a stroke he was like doing jumping jacks or something they just jump jump and row well hey hey I think that was security angel by the way that was the guardian angel no I do not see an angel they didn't say that no okay I'm imagining it get ready they said something like that it was accepted into your brain I remember pausing at a certain phrase that they use and being like wow they're falling on these the sad music for hardcore hardcore yeah okay but se3 probably the biggest update to the Apple Watch the lineup this year yeah because they basically made it almost as good as the series 11 there's a chart that shows the differences between it and the series 11 and it's not a lot of stuff it's like the slightly older design yet you still get always on display it's still an OLED it's still it does the gesture response now it has 5g it has a new system on chip I think it's the s9 it's the s10 s10 now yeah it's a chip as a series 11 24 hours of battery as well so yeah functionally it's gonna feel like all the basics are there and unless you want the like bleeding edge brand new design this is probably the one to get yeah and it's cheap yeah it doesn't get quite as bright but it has the stronger glass it has fast charging now it has like the double tap and wrist gestures and you can play media from speakers now great yeah who wants that I love hearing that when I'm on a nice quiet hike and someone passes now when you're on a run and your music goes you know as your arm swing yeah yeah yeah this is I think it's still 249 right yeah 249 it's good so we weren't correct in that it's plastic because it's not plastic they're just using the old aluminum design but sure yeah I think that's gonna be big for a lot of people like the slightly less thin yeah you don't get quite as thin yeah yeah there's one thing we missed on all of these sleep score oh my gosh yeah right so there are two new features that are not specific to the new watches but that are new one of them is hypertension detection possible hypertension detection it's just looking at possible your heart information collecting data in a new way that may be able to alert you if you have signs consistent with hypertension which is a very popular thing to have so I don't know if that's how I would describe common pressure is really in right now but the other thing is so so vogue but the other thing is a sleep score yeah it's fine it never gave you a sleep score it would tell you all about your sleep but never just gave you a sleep score now they're gonna give you a number one through a hundred and they'll break it down and like duration consistency and one other factor and you can give a you can get a like nice brief overview of like how do I sleep oh 94 okay nice like that was a good night and that's new to the Apple watch I just thought of that they should add that to the rings and competitions so we could be sleep better because like well because all of us make the competition so toxic can we know we're all destroying our sleep also if it gets me if it had the if it had the slept as a ring then maybe honestly I'll ring is probably would probably be better than the freaking standing ring the standing I think standing annoying it's annoying but you should stand the activity to be clear is to encourage you while you're awake to have some sort of activity yeah like standing and moving around when you sleep sleep ring you just want the best factors for your sleep the most consistent going to sleep time and maybe some sort of sleep hygiene bedtime routine type thing so you get better sleep yeah and this may help you think about that more yeah I think it should be based on time slept so I can double the ring you have a daughter that's not working yeah I've been sleeping on the floor lately that's a terrible apple is definitely seeing all of the really the high popularity of all these smart rings and different wearables that people have been getting into recently like or ring there's a whole ecosystem developing on smart rings right now yeah and that was also a reaction to people not wanting to have to wear smart watches but I think Apple is like well we don't want you to have to you know wear a ring you could just wear the watch you could just wear the watch yeah I would really like to not wear a smart watch all the time you don't have to no I do I mean I would like to close my rings every day measure all my activity and know everything about my own health and get a sleep score but not have to wear this a loop on a trailer you can just always wear airpods how about a loop is basically this and it's smaller but it's the same thing so I would like to I mean like a ring or something smaller where I'm not like this thing is is this the birth of Roli Marquez not quite I mean I'm still gonna wear it like I still I've worn the thing like every day but that I do think about that sometimes AP Marquez you know the move is just to like if you feel bad do things that make you feel good and then not worry about that kind of stuff yeah is that an affortune cookie I just saying it is validating sometimes though to get up and feel like garbage and then look at your sleep score and be like I knew it I know but it's the opposite sorry yeah no the gamification of like the eight sleep sleep score thing is actually quite fun it's fun but it can work the opposite way I found with like Garmin body battery sometimes like I think I slept great and that's like 37% to start things like no now I know now it told me I feel bad I feel bad I want to control the computer that's like the worst possible version I would want to wear like I get up and I'm like I think I don't feel that great and then I see a 95 and I'm like oh I'm good I need one that just placebo's me yeah yeah tell me I got a 95 that's all I need yeah all right well we should take a quick break we got way more phones and stuff to talk about because those are sort of main event but of course this is a waveform podcast so you already know what happens now trivia were you paying attention that's right we're back you could take the boys out of New Jersey but they'll always bring trivia true that's what I worked I just want to say Adam if I ever read a fortune cookie that began with like oh no the move is I would love that fortune cookie so much but the move is I'll be a little more fortune cookies yeah big fortune cookie I'll just send you a text every day that has a little foreshadow Ellis I like that yeah today you need to feel better about schedule them like weeks in advance okay guys were you paying attention Apple the place we're at right now made lots of important updates to many of their products this year but none were more seismic earth shattering than what they did to the trail loop what did they add to the trail loop I actually remember ultra three I will say the the were you paying attention is usually the hardest for me at events where I am both taking notes and writing my video outline and live tweeting and taking pictures at the same time sounds like a skill issue so I just want to say I'm very proud of myself for actually knowing this one I think you saying that out loud like nine YC companies just got founded have an AI companion that does that for you well then it would be everywhere and no one would watch mine but yes okay well answers will be at the end like usual we'll think about it and we'll be right back support for the show comes from Framer a website should help your business grow not slow it down if updates your dot com feel harder than they should Framer is the shortcut you've been looking for Framer is a website builder that can transform your dot com from a mere formality into a tool for growth they already helped thousands of businesses from early stage startups to fortune 500s build better websites faster Framer is an enterprise grade no code website builder used by teams at companies like perplexity and Miro to move faster with real-time collaboration a robust CMS with everything you need from great SEO and advanced analytics that include integrated a B testing your designers and marketers are empowered to build and maximize your dot com from day one so changes to your Framer site go live to the web in seconds with one click without help from engineering so whether you want to launch a new site or test a few landing pages or migrate 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All right, welcome back. Let's talk new iPhones. We get this feeling once per year where they give us all the information. We get to try it for a few hours. We get to digest our thoughts real quick and just sort of dive in and talk about it and then of course the reviews and stuff will be later. But how we feel in iPhone 17 iPhone 17 pro iPhone 17 air iPhone air iPhone air. Good point. Whoa. Not not. That was a interesting. They didn't number it. Yeah. Is it going to be air two next year or I just never going to do it again. Okay. Before we will save air for later, but I do think that there are some theories about the air not being refreshed every year because they didn't give it a number. But I think let's start. Let's just start with the base iPhone and work away up. Yes. Something like that. So iPhone 17 all this lineup is the same prices and we'll talk about that stuff as well. But iPhone 17 is the same base price, the same general design and is maybe the best. I think I've seen a lot of reviews in the past saying, oh, the base iPhone is the one you should buy and that felt kind of like a cop out take to me because it's the cheapest one, obviously. But now that they've added pro motion and now that it's a base 256 gigs, that was the best thing. Yeah, the base storage increase. I actually feel like I can say that. I think it's awesome. And I'm it makes me so mad at Google that all their base stuff was 128 that I just bought the Pixel 4. Yeah, I was like furious about it. And when I saw them just like base everything here to 256. I was. Yeah, very upset. I mean, happy first non pro Apple device to get a pro moniker feature. I thought about that for a long time before I said in the video, I couldn't think of any other example. I think it is pro motion. I really thought that if they were going to bring a version of promotion, they were going to name it something different and do like 10 to 120 Hertz or 60 to 120 dynamic. I thought that's what it was going to be because they first showed that it goes down to 10 and it took them a second to show that it goes all the way down to one. I'm like always on display. So I was like, yeah, David was right on that. And then I went, I was like, no, this and then you were like in slack. This is just normal pro motion, right? There's no differences. And I don't think that's confirmed. Yeah. As far as we can tell, based on everything I said in the keynote, it seems like all of the benefits of promotion that were on the pro phones are now on the base iPhone. I, we could talk for ages about whether regular people notice or not. And over the years of people defending 60 Hertz iPhones, whatever. What will everyone argue about now? But I, me personally, I can't, every other phone I test all year round is higher refresh rate and the only 60 Hertz phone every year is the iPhone. And every year I'm like, gosh, this feels just worse. And I can finally daily and be happy with a smooth experience on a base iPhone because of promotion. So I'm very happy about promotion on the base iPhone. Maybe I'm overblowing it, but that's me. So that's cool. It's also a brighter display. I think it's 3000 nit peak brightness and should generally be more viewable outdoors, which is always welcome. We love seeing huge NITS numbers. And then it's a new A19 chip. So six core CPU, I think it's also a six core GPU, even though it's less power in those cores on the approach chip, but yeah, a 19 chip, roughly 20% better performance is what they're showing us graphs of on stage. Um, I'm not expecting anything dramatic or crazy, um, but you'd like to see obviously the new chip and then slightly faster charging as well. So in general, uh, you know, they did talk about the other stuff that they always put in the phones, like camera control and the action button and, you know, the ultra wide macros and all that other fun stuff, but it's all there. Like this is the most complete base iPhone, uh, obviously ever. Yeah. The possibly biggest change that they, that actually got an audience reaction in the crowd that also comes to the other phones. So we could talk about an hour later. We'll talk about it now. Is center stage on the front camera. The new selfie cameras. I was like, I'm with Adam and I both went. I was just like, Oh, wide angle on selfie camera that automatically detects an Adam, I were like, pixels had this forever, but then they described it more. Yeah. And I was like, never mind. This is way better. It's way cooler. Like the more I thought about it, the more I was shooting April with Marquez last night and thinking about how like it's square and you can do, I think being able to go landscape while you're still holding it portrait is so much easier as a selfie. And like, like Marquez said, everyone knows where the camera is at that point. When you hold it horizontal, everyone's looking in different directions. Well, as they mentioned, it's better for eye gaze. Exactly. Because when you're looking at the screen, when the camera's over here, your eyes look weird in the resulting image. But if you look directly at the screen and the camera is aligned on the horizontal axis with your eyes, then it looks way more normal. It looks better. This was the perfect example of like Apple does something later, but thinks about it harder and adds all the like really good features about it. And like nails it as a, when I saw this immediately, I thought everyone should copy this. Yeah. Every phone should copy this. This is great. Basically the concept is it's a larger square sensor. And when you take a regular portrait selfie or a vertical selfie, it uses a vertical 18 megapixel crop of that square sensor automatically or manually. But if it detects that there's a bunch of people in the frame and you need to take a wide selfie where you'd normally turn it sideways, it automatically will switch to a horizontal 18 megapixel crop for a normal sideways selfie. And that's great. It's more work like magic. You could hit the button if you wanted to, or it would see the number of people in the frame and make a wider selfie for you. Um, everyone should copy this. I don't see why not. Like it seems very smooth and to. Yeah. Every couple of years, there's just one little like quality of life improvement that is very small, but actually changes the way that people use their phone a lot. And I feel like this is one of those moments. And I think that's why 500 billion people say 500 billion selfies. I was going to use that as a trigger question. Thank God I didn't. Cause I don't get a point now. Well, he would have been wrong. I never mind. 500 billion selfies were taken. Have there even been 500 billion people, which I think is more people than have ever lived either way. People turn lots of selfies on the iPhone. Well, this got by far the most applause in the entire keynote, which was very kind of surprising, but also honestly, I think it's like one of the coolest features of any of the new phones. I got no applause really in our hotel room. Really? I was geeking out about it. Well, and then we shot you down and then we were. Four thirds camera sensor. It's sick as hell. Here's what I will say. I take a lot of selfies, not necessarily as my self taking the selfies, but I'm involved in a lot of selfies. Because you have, I was talking about this. You and me long arms. We're always the selfie. No, it's cause he has 20 million subscribers. No, that's true. I get asked to take the selfie a lot. But what I do have is the unique opportunity to observe lots and lots of reps of how people take selfies. Hey, can I take pictures with you? Sure. They take out the phone. They either, you know, some people have the swipe to open the cameras. Some people have like the long press on the corner icon, whatever. I can see that behavior. Then I see how many people immediately go sideways or how many people go vertical and like frame, like from the chest up and like have the two heads in the frame or like try to go wider to get like a little angle or ask me to take it cause my arms are longer. Like all of this behavior, I see so many reps of people taking selfies. And I saw this and I saw the crowd reaction and this new feature. And I'm just like, people are going to love this. This is easily the most intuitive, like quality of life. As you said, David, like this is a great feature in general for this phone. Yeah. Yeah. Overrated maybe, but I think, yeah, as far as people go, yeah, people take a lot of selfies. They're having camera control. Yeah. We should talk about camera control for a second because I tweeted this and we had talked about this yesterday. They didn't talk about that at all. Literally at all. They didn't say it by name. Yeah. And then a lot of the photo demos, they just didn't even use the button. They have like in all of the videos and stuff, they just like, they would open the camera with like the camera icon and then they would have their hand and they would be tapping the screen. Yeah. The camera control is right above their thumb. But that's not how people use it. I know that. You had last year, it was like, or when they entered, yeah, last year, they were just like everything was like, you swiping on the camera control icon. Yeah. Very deliberately. And it made me think like, obviously there's more functions behind it. There's the visual intelligence and other stuff like that. But I also got like at the back of my head, I got this feeling about like 3D touch when Apple just kind of stopped talking about 3D touch and then suddenly it just kind of disappeared. I got that same feeling. It's only been two years. Like it might still exist for a little bit, but I don't know if we feel like that about camera control. Do you guys use camera control? I use it to open the camera app. Yeah. Like it is it is a faster way because you don't have to like tap on your screen or hold it up to your face to like light it up and then long press the the camera button on the front. Yeah. So it is a faster way to do that. I don't use any of the other features. That's a stupid question. Yeah. This is do iPhones double tap to open camera? They do not. You can do the action button though. Oh, OK. Yeah. You said it's the action. That's because when you were saying how everyone opens their camera, every I always open double tap. Double tap. The best feature. Speaking of the action. So I was thinking about this yesterday. I was like, well, on the iPhone 15, they added the action button. I mean, the iPhone 16, they added camera control. They're slow. They slowly added like a lot of things around the edge of the phone. I love it. Stream decks. And I mean, it feels like once they make that foldable iPhone or like any they're going to eventually have to start getting rid of some of these features. Well, they put camera control on the air, right? Yeah. Yeah, that feels like a lot of work to get that to fit on the air. It's a really scary. About it that much though. Yeah. So they obviously still. It is surprising to me that they put it on the air. I'm surprised by that. I think I think it's one of those things that is two years in development. Like when we saw the 12 mini, we always Apple probably always knew there was going to be a 13 mini, even as they saw 12 mini sales bombing. Greatest one I've ever made. And I think when they went all in with camera control, they probably were already planning the next generations of phones to also have camera control and decided not to remove it. But yeah, it was just not in the presentation at all. Yeah. Which is interesting. It was strange. You know, it also wasn't in the presentation. What? Siri. Yeah. I looked up in the transcript and say it once. Apple intelligence in general. It was on the screen at one point. But is it dub-dub next year, I guess, that we're eventually getting this? Here's what I will say because I can almost like kind of picture what Apple employees would say to me after hearing this, which is a lot of stuff gets cut from the keynote. Yeah. Right. It's a 90 minute presentation or whatever. Not everything can make it in. And in the past, I and some of us have complained about them rehashing things that have already existed when they represent the same feature as if it's brand new. So maybe I'm happy that they didn't represent Apple intelligence or Siri or camera control as if we need to hear it again. Yeah. But it did feel unapply like for them to not talk about it. Well, maybe they should have cut Apple intelligence from the WWDC 2024 keynote. I never interested in the first one. I don't know how we got all the way back to you. But the stabilization on the front facing video looked really good. The demo of it where he was running the sunlight, I think just made the shot look not great in general. But it was flare. Really impressive. Yeah. How stable that was. And iPhone stabilization seems really good. That's the interesting thing about that front facing square camera is they're never using the square aspect ratio. They're always using the extra pixels around this part of the sensor. They're actually utilizing for different things. So they change the aspect ratio to add more people into the frame. So they make it rectangular. And then the stabilization, they're just cropping into the center and then using that data from the rest of the sensor as like stabilization pixels. So yeah, there's a lot of stuff they can do. It looks really good. I will say when I watched that demo, that's a really good point because it's all that digital stabilization. But when I watched that demo, I had so many red flags go off in my head about how they could have faked that shot of like had the phone stabilized otherwise and had the actor just hold it like pre-sportening. So I want to test that for myself. That's a specific thing where I watched the demo and I was like, I want to test that for myself. I think it'll be pretty good. I think it'll be the first video you and I ever made before I worked for you was Mac with a GoPro and you shot a bunch of it on an iPhone and you kept going. The stabilization on this is great. And that was like iPhone totally seven or something. But those are those are the back sensors, which include that optical stabilization. And I'm curious if they can do that job eight years ago. Yeah. Yeah. Action mode does the same thing. Like action mode, which they introduced like two or three years, three years ago. I think it was three years ago. And my phone 14 or some, some like that. That also like crops into the sensor. And that's why it's like, yeah, pretty dramatically. It's much less sharp, but the stabilization is very, very good. Last thing on this one, they also added a 48 megapixel ultrawide camera, which means the entire lineup of iPhones all have all ultrawide cameras on the back. There is not a single lens on the back of any of the iPhones anymore. That is not 48 megapixels, which is nice, which is nice, because it allows them to do all this different sort of crop in stuff. They're all fusion cameras or all that stuff. And now, so when nothing tries to fake comparison videos, they can't use the 12 megapixel ultrawide and say that there's a better and wide everyone. Yeah, it also has ceramic shield to now, which we were talking about this morning over breakfast. The last time they called it ceramic, the new ceramic shield next generation. Next generation. Brad from mobile syrup. And he was saying that like he specifically asked someone that they thought the reason for naming it ceramic shield to this time was because it was a big enough upgrade, even though they have upgraded it in the past. It's just always two X better. Also, the colors are incredible, specifically the sage. I'm a sage incredible. Incredible. Have you seen the green? Yeah, it's not sage. I have. Yeah, I've seen some other videos now where that did look more sage, but I feel like when we saw it in real life than it does on. Yeah, when we saw it on the I don't know what was going on. It felt very bright, but I've seen some clips now of people shooting video and it does look it looks like sage on a phone. It is definitely a darker than I would say. One of my friends messaged me yesterday and was like, your boots are on the ground. Do you think the iPhone 17 is the should I get that over the 16? Is that the move? Because it's the move. Ellis, the move is. Fortunately, he says. What is the answer to? Well, what he generally does is usually when a new tech product comes out, he buys the last year's generation for like much cheaper. Nice. But the thing is Apple is selling this this iPhone 16 for only $100 less than this. And that's at a lower base storage. Yeah. Right. So like it's almost like they're the same price. Yeah. If the if you account for the storage, but you're also getting the the front facing, the better front facing camera, the ceramic shield to the better, the better rear camera, the 120 Hertz. I mean, battery life, I would not. Rightness. Everything is better. Much on a 60 Hertz phone. No, you literally no longer can justify it as long as there was a 60 Hertz new iPhone that existed, people could always justify it now that that doesn't exist anymore. I don't I can't just just get the what? Yeah. One of the questions we asked people at the event yesterday was, do you think people outside the tech community can tell the difference between 60 and 120 Hertz? Yeah. And I feel like we got a resounding no way. I think people can tell the difference if you ask them, if they can tell. Yeah. I I have more like people don't care. I have thoughts on, I think it would be hard for people to articulate what they're seeing, but I do think that people would notice a difference, especially when you tell them to look for a difference. One interesting thing that we heard yesterday was a guy saying that on his mom's Z flip seven, I think maybe six, maybe five. I think it was fold because he gave, he said he upgrades every fold and I'm assuming it was his mom's, not his. I assumed he was his mom. His mom had the flip, I thought. Okay. No, but his grandpa. Shut up, Andrew. No, but he was saying he turned it off on his mom's phone and the only thing his mom noticed was that the battery life got better. And she doesn't notice that it's 60 Hertz. Yeah. Wouldn't the better life get better if you had dynamic like down to one Hertz? Well, you're never scrolling out. I think it just caps. I think it's up to 60 or up to 120. Right. Oh, I see. But it is the Samsung. Not a. Yeah. No, no. Interesting. Yeah. You know, there's probably an age range where people stop noticing. I don't know. There's I definitely notice. I have theories on it. I just find it hard to not maybe I'm too dialed. I'm too dialed. It's just wild to me that Apple is even still selling the iPhone 16. Like it makes no sense. Dude, teal. Yeah, that's true. Got him. Well. Hey, so 17, it's out there. It's the same starting price as last year. I think it's a really good overall upgrade to the base phone. You know, for two fifty six, the Pixel 10 is more expensive. No, that's crazy. Yep. That's why I'm so mad. Wow, because I always I've been thinking like, I mean, the Pixel 10 has three cameras, but like the Pixel 10 is a good deal. And so we kind of have to we're forced to think of the iPhone 17 as a good deal. Also, you get an iPhone 17 is a great. I think it's a great deal. Yeah. Yeah. So then should we go to the professional? Yeah, the pros. OK, perfect. I think I'm going to be a pro person. I'm definitely going to be a pro. What's 17 pro and 17 pro max. These phones are I almost I'm thinking about already what my title of the review is going to be and I keep the word maximalist keeps coming to my head. Things got bigger. They got thicker. They're overdoing parts of it. And I love it. You know how there are all those rumors of like the iPhone 17 Ultra and how it was going to be ultra rugged and it was sort of like the Apple Watch. Oh, yeah. This to me like the design of this almost feels like an iPhone Ultra. Maybe the most they've ever done. Yeah. I think when you compare it, it feels sporty. I think also the orange with the ultra feels like the ultra watch. Oh, yeah. Yeah. And it feels kind of connected. It feels kind of sporty. It's like tough and like. And it almost feels like an Otterbox case. Yeah. And it's shape. I would say I still when I compare it to other ultra phones that exist, it still does not feel like an ultra phone. No. It doesn't have a second telephoto or super fast charging or a big 6000 million power silica carbon battery or whatever. But this is the most maximal I've ever seen an iPhone and I like that about it. So what's new? First of all, they've gone back to aluminum. It was titanium. It was stainless steel. And it used to be aluminum back in the day. They're back to aluminum because they're doing this. Honestly, I actually kind of like it. A lot of phones in the past have been like the aluminum frame and then glass front back. Yeah. This is an aluminum unibody iPhone with a glass cutout. Yeah. And then a glass front. It took me so long to realize that that was the cutout of the unibody. I thought it was just kind of like a design change on the back. And then I was like, oh, no, the rest of that is the body. Just like wireless charging. Yeah. It kind of, but I think that's nice. Instead of being a glass phone with aluminum rails, it is a metal phone. Yeah. So I don't think too hard about the weight when I was holding it. It's heavy. It's a big, maximum. Thanks to the whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole whole So it houses the cameras obviously, but there are also more components that they've kind of pushed up into the top of the phone in order to maximize the battery in the bottom part of the phone, which I like that too. I think that's great. They've also moved, they've sort of reshuffled the A19 Pro chip that it has now closer to the middle of the phone where they've placed a first time ever vapor chamber in the iPhone. And so now they've had this whole section of the keynote about how much better thermals are gonna be and how much better cooling is gonna be and how much, I think 40% better sustained performance. So basically don't expect this to thermally throttle because the vapor chamber and the dissipation from the aluminum unibody frame will all be way better than previous iPhones. I tend to believe that. And that's exciting to see, especially if you game or if you're gonna do like long term, well, okay, you brought up a thing that I actually thought about, which might not actually have a difference, which is shooting videos. Interested in that? So this is the vapor chamber and the heat dissipation from the system is gonna be great for heat that comes from the system. So if I'm recording videos in here or if I'm gaming in here or rendering a video in here, that will spike the temperature of the system and eventually throttle. And it'll take longer because of the better thermal properties. But when we go outside and record videos, it's just hot outside. And that's just gonna heat it up. On from the outside. On from the outside anyway. Which is different, yeah. And so I think we're still, when we go out and it's like, oh, the screen's dim and it's like gonna overheat. And it's like, it's just cause it's hot out and like all cameras overheat when it's hot outside. I think that's still gonna be true. Yeah, it's stuff for like, if you're playing games and the chipset is getting hot, it moves the heat around and it keeps it cooler. But if you're just getting hit from the sun, like there's no way for the system to like keep the phone cool. Maybe the orange will reflect the sun. Yeah. That's also a big disappointment. You know how they say opposite to track, but same like orange, the sun is orange and this is orange, so the Raquel. That's like science. Don't do that. I guess while we're on the topic of the colors, the aluminum is either going to be orange, silver, or deep blue. You might've said, noticed that I didn't say black or space gray or any neutral dark. That's very upsetting to me. It is weird. I just wanna put it out there. And I took that personally. It is wild because black is the most popular phone color by far. You mean blue? No. By a large margin. And the fact that Apple decided to go, you know what? Not only we're not going to do the most popular phone color ever, we're going to use the most polarizing color ever and make it bright orange is wild. So yeah, those are the options. I don't, I guess I'm gonna have to go dark blue. I don't know if I have a choice. Can we get an orange check here? We asked everybody this yesterday. By the way, you have to see it in person. Cosmic orange? I saw it in person. I haven't. You told me this morning that you don't like it anymore. Exactly, that's where I stand on it. So say that out loud. I do not like it anymore. I will change my mind. I haven't seen it in person. I think this is the most I've ever been compelled to buy an iPhone. Brandon, he tells me about this. The design is part of that reason. I think the new design Unibody camera bump cut out and orange altogether is my favorite iPhone I've ever seen. So Andrew's in on orange. David's out on orange. This is coming from someone who's literally had reason I've never seen. I'm out on orange. I thought it was gonna be interesting and I saw it in person and I just think it's too much. Okay. Adams out on orange. Silver looks amazing in person. And, and silver is the raw aluminum color. So when you chip it, it's not gonna look different underneath the color. You're anodizing all the other colors so you can paint them. Pratina, do you see the back of my laptop there? It's character. LSD you out on or in on orange? Dude, I have flip flopped so many times since seeing this phone. Like the pictures, I love the color orange. It's one of my favorite colors. So I was like orange iPhone. I was ready to put my credit card down as soon as the rumors came out. And then I saw the renders and I was like, yes. And then I saw one in person yesterday and I was like, this is what I'm saying. This is what I'm saying. But then I saw more pictures and I was like, ooh. And it's good in video too, I will say. Yeah, I don't know. You know, I shot a lot of video of it and I think I liked it on camera more than I liked it in my own hands. It was a little more saturated, a little more bright than the like pumpkin Patagonia orange that I think we thought it would be. Which is what I wanted. Which is what I think a lot of people like. So yeah, I'm also on the fence. I do think, I was kind of likening it to, there's been other like bright red phones in the past where I'm like, that seems like a shirt I would wear once and feel really cool in, but I don't want to wear it every day. I feel like I have to go dark blue. I think that silver is like. But I don't mind the silver. Silver's nice. I shoot so much videos of like reflective things. I can't have a light camera. That's fair. So I can't use the silver. The silver, the glass cutouts are white. Yeah. And that's just a bright phone for me. That is true. So I'm going. Just put a skin on it. Honestly, yeah, I'm just gonna de-brand it dark. Yeah. Did you see the Spigen case? It's a clear case where the glass part is white. Yeah. That on the orange, the dreamcicle iPhone. Oh, okay. That's gonna go on. Actually, yeah, that's not a bad. Yeah, that's nice. Okay. Well, yeah, so that's the colors. I think the new design in general has a lot of us liking it, but the colors may be a little bit polarizing, but there's some other stuff that's new. Let's see the pro. So the batteries are larger and they're quoting longer battery life. Hard to get a sense of how much longer we're gonna have to test these phones. But if you go by the hours of video playback number that they give. It's so funny that we're still doing that, by the way, because video decoding is like the easiest thing to do now, even though it used to be the hardest thing. You and I know that it's a silly number, but it's the number they keep giving. So it's what we have to go with as far as close, because they don't give a million hours, but they're going 39 hours on the 17 pro. Max. Max versus 33 from the 16 pro max. So what? The 7 is 16 pro max. 39? So the 16 pro max last year, they were quoting 33 hours of video playback. Now they're going up to a max of 39. So maybe like eight to 10% more battery. I've been living in the dark ages for so long, that number like hurts my head. I mean, don't watch 30 hours of video in a row. Don't do that. We can make a 30 minutes of video. I know. But yeah, I know that that's a different world from the 12 mini, but yeah, more battery, which is great. I mean, considering the regular 17 pro is now quoted at 33 hours, where the 16 pro max used to be 33 hours, like that's pretty good. That's pretty nice. That's pretty good. The phones are a little thicker. And if I'm remembering feeling them in my hand correctly, a little bit heavier too, maybe I'm imagining that, but they are more maximal. So I wouldn't be shocked. It's also aluminum. It's more metal. Aluminum is heavier than titanium. But it's aluminum unibody. No, titanium is lighter. Titanium is lighter. But there's more metal versus metal. Because the previous one, it was just a frame with more glass. And then this time it's the whole unibody except for the cut out. So I do think it's a little bit heavier. Wait, Paul, that's an AI overview. Gotta find a source. But I think titanium is heavier. I vaguely remember when we had aluminum phones, they went to stainless steel and it was like this is polished and pretty, but it's heavier. And then they went to titanium and said this is lighter than stainless steel. Yeah, the whole stainless steel. But not necessarily lighter than aluminum. Got you. So I don't remember versus aluminum. Either way, chunky phone, right? It's still got the triple cameras. These are all bigger cameras. And yes, it's now 48 megapixel, 4x telephoto camera instead of 5x. I think this works really nicely. We had 5x before on a 12x, 12 megapixel. God, I'm saying it a lot of numbers. We had a 5x, 12 megapixel telephoto before. That gap between 1x and 5x was kind of far, but you could work with it. And then you got to the zoom and you could get CRISPR photos of 5x again. But now that gap is smaller because it's only 4x and it's higher resolution. So you can then continue to zoom further and have more pixels. So they have an 8x range, quote unquote. Yeah, because now they're all fusion cameras. So you can crop into the center on each of them. It is kind of nice just to have like this linear progression where it's 0.5, 1, 2, 4, 8. So it's doubling every time, which is kind of nice. Yeah. Yeah. So better zoom performance and then ceramic shield two on the front and the back. And the back. Which is nice. That millimeter wave antenna at the top of the phone was an interesting choice. Yeah, we got to talk about that. It's a look. So on the iPhone 16 Pro, they were able to move the millimeter wave cutout, which used to be just this little glass window that allowed the 5G to come through. They were able to move it into the antenna bands. And then this year, they didn't really show this in the keynote at all, but you see it in person. The very top of the phone, there's a giant millimeter wave window. And it does not look great. It's funny too, because they added more space for antennas with the plateau, but then had to re-add the millimeter wave cutout. The edge of the plateau is an antenna too. It's an antenna, it's literally an antenna. It's so weird that they need to do that. I don't know why. It's like a more contrasty looking iPhone. It's like a two tone iPhone. It's like the metal and then the cutout at the top and the cutout at the plateau and then the cutout for the charging. It's just different looking. I love it. Yeah, so ceramic shield too on the front and the back. And you get that new selfie camera and then some genuinely pro features. ProRes RAW video recording. I will test that for sure. The only other ProRes RAW camera that I have is our red V-Raptor. Just to put that in perspective. That's crazy. How much is that camera? It's not even about price. It's just about demographic. No, it's about demographic. Nobody shoots ProRes RAW, but then every time you listen to Apple, they're like shoot ProRes RAW. You get the raw malleability of the footage, but obviously it's smaller. Do you think that's why it starts at 256? Because you can only shoot ProRes RAW with an external drive, right? I didn't hear that. Well, that's the way the 16 Pro was. Someone back me up on this. No, I'm right about this. No, I think 16 Pro, it was not with an external. It was on the 128 gigabyte model, you were not able to shoot ProRes. It was a storage. They basically, you had to buy the 256 or higher model to even shoot ProRes on the 16 Pro. Am I hallucinating right now? I swear this is the thing, that you could only shoot ProRes RAW in the eye. It makes me feel like the reason they made the base storage higher is so that they didn't have to have that weird artificial limitation anymore. Because it used to be that you literally could not use one of the features if you bought one of the lower storage phones, which was a very weird thing for Apple to do. I appreciate the more storage. ProRes RAW will take more storage than ProRes. A lot more, yeah. Also, Genlock, support. Yeah, which is- Me and Rufus went nuts and slack. It's so funny. I was sitting in the theater later and talking to a journalist who was like, so Genlock, like, does anybody gonna use that? And I was like, honestly, probably not, but. No, no, no, no, no. So did you see? For us? Dude, think about, so the movie that just came out 28 years later. Yeah, 20 years later. With that crazy iPhone rig. The mobile rig. That without Genlock versus that with Genlock is like possibly hundreds of hours of work saved. Someone online was saying that they probably developed this for that movie so that they could use that rig. And then they were like, well, we have this now. For those that don't know, Genlock is sort of like a shared time. It's time code. So when you share time code between a bunch of cameras, it sinks the start time of the video file, but it doesn't actually sink the internal clocks of the camera. Just make sure they all start at the same time. Genlock actually sends out a pulse that tells each camera, frame, frame, frame, frame, frame. So that every camera is taking a frame. Are we doing Genlock in the studio right now? No, I don't think so. Probably not. Cause we're shooting on 16 pros. But in a situation like this, it could potentially be pretty useful. This is like the situation. Yeah. It also is, I believe right now, only available through a black magic thing. But he did say there is an API available. So it sounds like there could be other third party adapters. Yeah, that would help. Which is nice. Support it. So overall, iPhone 17 Pro and Pro Max feel like, like I said, not quite at the level of like, maxed out hardware, ultra phones that we've seen, but the most maximalist iPhones that we've ever seen. And I like them. There was one other small thing that I thought was kind of interesting that we all never really get to see a difference in, but it was that the North American versions are eSIM only. And they specifically mentioned using that SIM card space for more battery, which means there will be two different iPhone 17 pros with different battery sizes based on what region you're in. One of them is all day. Have they ever done that before? One of them is slightly more all day. Yeah. I wonder what the numbers on that are. I wanna know how much million amp hours are in a SIM card tray space. I think this is something we can figure out. So whoever's watching this podcast, if you can find the million amp hour number difference between an iPhone 17 pro in an eSIM region and an iPhone 17 pro in a regular SIM region, then we'll know exactly how much more battery they saved and are giving us by not having a regular SIM card in our phones. Yeah. So there you go. How many million hours? 30 is my guess. I'm gonna go with 50. I think they are gonna add the entire battery life of my 12 million. I think that's 12. Probably exactly what I'm saying. 12 million hours. All right. Well, I think we're gonna talk about the iPhone Air, not 17 Air notably, for quite a while. So before we do that, we should probably do our second trivia segment. But it's not just regular trivia. Were you paying attention? That's right. I was, I'm so ready. You just said you weren't paying attention before. I got lucky enough. I feel like I'm on a roll for keeping it down. All right, second question. They showed off two new watch faces for the Apple Watch Series 11. I'm not getting this. One was called Flow, which have liquid glass numerals. The other was a quote, modern interpretation of a traditional regulator clock. End quote. Oh yeah. What was that one called? Yeah, I don't know. Of a... Of a what? I don't know. I Googled traditional regulator clock and I just got a bunch of pictures of clocks. What is a regulator clock? Well, guys, there's an article on Wood Magazine, which is a hilarious title called What is a regulator clock? And I will read this. Just pictures of you all over that magazine. What if it was a magazine about things that could possibly happen? And it was spelled W-O-L, W-O-U-L-D magazine. Anyway, never mind. We'll be right back. When you're ready to start your business, Northwest Registered Agent helps you do more than just file paperwork. You get all the tools to build a real business identity from day one. A business address, website, phone number, operating agreement, free guides, and more at no extra cost. And with Northwest, your home address, personal email, and phone number, stay private. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit NorthwestRegisteredAgent.com slash ProfGFree and start using free resources to build something amazing. Get more with Northwest Registered Agent at NorthwestRegisteredAgent.com slash ProfGFree. Need anything from Tesco? 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How Trump lost the Republican Party's biggest around Warhawk. Today, explain, every weekday and on Saturdays too. All right, we're back. We gotta talk about this iPhone 17 Air. This is... Just iPhone. I keep doing that. iPhone Air. We gotta talk about the iPhone Air. So that's the first thing. iPhone Air is new to the lineup. It is, I guess not an iPhone 17. It's an iPhone Air. It's part of the lineup of new phones. And it's... In your defense, in the dock, it does say 17 Air. It does. Oh, okay. Well, they said iPhone Air on stage and I remember writing that in my tweet, being careful not to say 17 because they didn't say 17. But it's in the middle of the lineup. It's the $1,000 phone is replacing the plus. Yeah. Okay, so it's more expensive than the base iPhones. It's less expensive than the pro iPhones. They took some stuff from the pro iPhones that I didn't expect them to, which was interesting because we heard about this ultra thin phone. And then they also took some stuff from the base iPhones. So the basic idea, if you haven't already seen, is it's a crazy razor thin iPhone. To be precise, 5.6 millimeters. Thinner than that. The thinnest 25 edge. Notably, probably important to them. They are the thinner one. Of course, there is also still that plateau at the top. This phone reminds me more than ever of the Nexus 6P. But it's a single camera, the 48 megapixel fusion camera. And then it's just thin, thin, thin. Thin buttons, thin camera control, thin action button. The port at the bottom. There's no speakers at the bottom of the phone. That's strange. I saw this because I posted. Yeah, I put my short out and I was like, wow, these speaker holes at the bottom are really small. And then all the comments were like, I checked Apple's website. There's actually no speakers at the bottom. That's just the microphone holes. It's just a single speaker at the top. Wait, is it mono? It's a single, yeah, it's not mono, but yeah. Well, I guess technically it is mono. It's a single speaker at the top. Is it two drivers inside one? It's probably two drivers at the top. But it's usually the earpiece speaker. I don't know where it comes from. Just in the plateau. Oh yeah, the earpiece speaker. They could do it in stereo. Most phones have speaker at the top of the phone, speaker at the bottom of the phone. This one is so thin and is so focused on just filling it up with battery that they have not put a speaker at the bottom of the phone. They have also not put a SIM card tray at the bottom of the phone. It's eSIM only globally. Globally. They have also not put an ultra wide, obviously, or a telephoto camera. It's just a single camera. And it is ceramic shield two front and back. And it's a titanium frame. They chose to put the A19 Pro in this phone. Minus one GPU core. But the A19 Pro chip, and we were chatting about this, it seems like that's a more potentially efficient chip overall. That's what was very funny is like, yeah, I was worried. I was like, why would they put this more intense chip in this phone? But then they were like, and it gets even better battery life. How does the Pro chip get better battery life? So it's, I think almost every choice about the hardware of this phone, paradoxically, is to maximize battery life. Yeah, every single thing. Because it is so thin that the only thing that they can optimize for is just whatever they can do, just put more battery in this phone. And we'll talk about battery in a second. But USB 2 instead of USB 3? Yeah, it's a slower, slower standard. Slower bus, okay. If you want to move files from it, but obviously you're probably not going to be shooting like, because you're not even allowed to shoot Pro Res Ra or any of that stuff on this phone. So, you know. It's a six and a half inch screen up front. So it is a little bigger than the smallest iPhone and it is a Pro motion display, which again, that's great. It's going to have all the way down to one Hertz. That's efficient, always on, great. And yeah, it's not going to have the vapor chamber or any of the thermal improvements that the Pro had. So the behavior of the chip is going to be interesting to watch when we test it because it may be more efficient at the low end, but when you do try to do bursty or longer sustained performance stuff, is it going to overheat instantly in throttle? Is it going to get really hot because there's no vapor chamber? Not on up. We'll have to see. They tried to miniaturize basically everything. They made a new version of the C1 modem. The C1 modem, and they said this specifically in the keynote, they were like, we only released the C1 modem six months ago and now we've got the C1X. So in this iPhone 16e, we saw that custom C1 modem, because they wanted to move away from Qualcomm, all this stuff. And now they said this in the keynote, it was only six months ago that we introduced the C1 modem. Now we're introducing the C1X modem, which they say is two times faster than the C1 modem. I do not know what that means when it comes to a modem. That seems crazy. But it's apparently also 30% more battery efficient. And as we said, everything is about battery efficiency. And this was part of the whole N1 chip package for all their network connectivity. So there's the N1 chip, which does WiFi 7, Bluetooth 6, and Threadradios all in one chip as well. Which is, yeah. So I think the idea behind all this is to just be maximally efficient. It's the same idea as when we had Intel chips versus Apple Silicon in these laptops and they got much better battery life and efficiency because they were dialed for what they wanted to do with them instead of off the shelf. Same thing, if you're gonna gear this thing towards paradoxically maximum battery life, then that makes sense for this phone. And they put almost everything in the plateau area of this phone. They put as much batteries that could physically fit in the bottom half of the phone. It was both cameras, front and back, speaker, chip. It's just like, literally that's what the plateau is for. Most of the stuff is in the plateau. People are making jokes that the next iPhone, the next Nano device is just gonna be the plateau. With the big camera back. Honestly. That would look so good for monster's sake. That'd be kinda sick. That's right. You're not getting macro camera, spatial. You can't do spatial photos because it needs at least two cameras. You can do any of that. You're not getting pro-RA, no cinematic mode, no spatial video, no pro-RA's video, no Academy color grading or encoding, no Apple log two, no GenLock, no macro video, no studio quality for micro-A, no millimeter wave, oh no. But it's 5.6 millimeters thin. This is the whole thing, right? It's like, you're giving up so much for something that feels, yes, it does feel amazing and shocking. But I just wonder how long is it gonna take for that veneer to wear off and for you to be like, but what about all the features and the fact that this has probably horrible battery life? Yeah. I will say that testing and using S25 Edge, I had a similar arc of feelings and thoughts, which was, okay, we see the videos, oh, looks really cool and thin, but like nobody's asking for this. What are we doing here? Oh, you'll probably sell a few. The ad's really cool and snazzy, but like whatever. And then I hold it and I go, damn, that was nice. Yeah, it's like cotton. I kind of want to use this phone. And it looks cool on video and you can tell it's thin, but it's thin and light. So the combo of like holding this like, I don't know, it's just a crazy piece of hardware in your hand and it has a promotion display on the front and it's a totally smooth, like usable iPhone and you're like, dang, this is kind of impressive. I went through that also. And then, but like logically, it is a worse phone and the only way to justify buying the Edge is to really like the fact that it's so thin and light. That is the only thing that will make you buy it over the other phones. So how much do you really want or are impressed by that? Is the question. It is, yeah, the brighter screen, titanium, all that fun stuff, it looks fine. This phone was invented to miniaturize the parts so that they can, it's one half of the iPhone fold. Okay, yeah, so this is my, that's what this is. I kind of like started this thought in the impressions video and I'll probably have to try to finish it in the review. But I kind of feel like you can only see this phone one of two ways. Way number one is Apple is just trying it. And you know, they tried the mini thing, like Ella's bought one, but who else like hasn't, not a lot of sales, right? So then they moved to the plus. They're like, oh, people like big screens will do the plus phones. And then they had the plus phones for a little bit and those were okay sales, but not really killing it. So that was the worst selling one. Yeah, it didn't hit. And so now they're like, oh, what if we do ultra thin? And so they go through the process of miniaturizing and the N1 chip and all this fun stuff. And so now they're just throwing something at the wall and seeing if it sticks. That's one way you could see it. The other way you could see it is Apple has been dreaming of this for years and this is a long time in the making. And this is the first step towards every phone being this thin. They just needed to get the right combination of parts and Apple Silicon and battery technology and hardware and displays and everything to finally make this a real phone. And in the same way that like the first MacBook Air kind of sucked and was underpowered, but then now every laptop is that thin and it's totally fine, that's also gonna happen with smartphones. This iPhone Air is a little underpowered. It might overheat. It has a really weak battery, but when they finally get like Silicon Carbon and like Apple Silicon gets even more efficient and all this stuff, it's gonna be like a totally normal iPhone and we'll all have phones like this everywhere. Yeah, it's interesting because they made a new MagSafe battery that is very thin profile. Which I want. Only works with the Air, but it actually- Design for the Air. It's designed for the Air. It doesn't only work for the Air. You could put it on another phone, but you would have to put it sideways because of the way- Oh, how tall it is the laptop is so tall up. I didn't even think it was- It's higher up. Can you not use normal MagSafe on the iPhone? No, no, no, no, you can. It's just that this MagSafe battery specifically is like- Is very tall. It's specifically designed for the size- It's really thin and very tall. In the biggest red flag of all red flags, they've designed a battery just for this ultra thin phone that you can slap to the back. And like, yeah, you can always slap a battery to the back of your phone, but you're like, oh, for this one, we're gonna make a special one because we know people are gonna want this. And it makes it the same thickness as the regular one. It makes it the same thickness as a regular phone and it totals now the same overall battery as the Pro Max with that 3,150 million bar battery. Wait, as the Pro Max? As the Pro Max. Oh, that's kinda why. Everyone says they want a modular phone and then we get a sort of modular phone that runs like red flag. Well, okay, do you remember the Moto Z? Yeah. That was before LSK came on- Ultra thin. Moto Z was like that- I was still in university when that came out. That was a ridiculous thin phone. It might've also been five millimeters, like a USB-C port barely fit in that phone. And they had the pins on the back and you could slap a battery to the back and they had a specially designed, that was also a red flag. There's a projector. You could play in a projector. Yeah, or- What? Yeah, that was a projector attachment. So you could slap the battery on the back, charge up the battery, then pop that off and put another Moto mod on the back and then do other stuff with it, or take it off and use it as a super thin phone. And that was really cool, but it's like, yeah, they did the battery accessory because they knew that this phone would need that type of thing. Same exact red flag here. It's just an Apple design language and it's very pretty and it's nice, but it is definitely gonna have a bad battery life without that thing. So now we know. What would you consider a bad battery life for this? Valid question. So they said all day battery without this battery thing. I tend to measure my battery life in screen on time, which is like this old stat that's come from Android phones where it's like, I have had my phone on for four and a half hours today and here's the breakdown of all the apps that I was using it for four and a half hours for. A good battery life for me used to be four hours, now it's seven or eight. That's really good, right? Yeah, eight hours of screen on time. Five or six feels like a good, fine, good. And I would suspect that this one's gonna be four to five, which is usable, it's probably fine, but it's not gonna be good. It's not gonna be good battery life. Yeah, I'm guessing four. They quote 27 hours of playback. Of video playback. Of video playback. Which is what, two thirds of the 40s? 39 was the. 39 is the Pro Max. Pro. Pro Max. Pro is 33. Like three quarters, yeah. Yeah, and then with the battery they quote 40 hours of playback, so, you know, I still think it's just that they're gonna make that foldable and they needed to make, they needed to engineer the components. You were saying this is what Samsung just did. Yeah, this is literally what Samsung just did. They released the S25 Edge and then like three months later, they released the Fold 7, which is the S25 Edge in two parts. Part easy. That slaps itself together. Yeah. Yeah. So you're saying foldable iPhone confirmed? Yeah. No way. Yeah, next year probably, I'm sure. Just checking. But yeah, I don't know. I mean, that would allow them, and you know, if they were able to fit the entire foldable iPhone in the plateau, then the second half of the foldable iPhone could all be battery. That would be incredible. And it could get crazy battery life. That's the one Ellis is buying. Straight from a mini to a fold. No, there's gotta be something in between, bro. My phone is like, the past two weeks have been specifically so painful on the old 12 mini. She's barking. That day the lady on the flight next to me on the way here had a Z Fold 7. Oh yeah. She never closed it. Wow. Never closed it. I am five minutes. We were doing a bonus episode that'll come out after this, where we talked to people on the street at the Apple event. Three, three separate people that we talked to had 12 series phones. Oh, interesting. 12 series phones. No one had a mini. Okay. Yeah. That's true. I don't think you need it to clarify. Well, you know, that's kind of where we're at, as far as like, you know, we talk about this every year with Apple and targeting, like, you probably don't need a new phone every single year, but how far back are you that you should upgrade to these new phones? And I think it's probably pretty common for people to be right around the 12 or the 13 series right now. Yeah. And those people will find any of these tempting, I think. Yeah. This is something I was thinking about actually earlier when we were doing the pixel stuff, because I switched over to the pixel, and I noticed I was just texting people, and it was just like, RCS chat with this person, RCS chat with this person. And I was like, you know, Apple was really stubborn about adding RCS, but the fact that they forced people to update their software and that their software update numbers are so high, means that, wow, I can use RCS with all these iPhone people now, and I didn't have to force them to update their phones. Yeah, it was pretty nice. Yeah, it's pretty handy. Yeah, so I, you know, I think the 17, the 17 Air, I think the iPhone Air, am I allowed to call it the 17 Air? No. No. Okay. I think the iPhone Air is a really interesting bet. We will be testing it. I will find out exactly how good or bad the battery life is. Stay tuned, get subscribed. You wanna see that stuff. It does feel and look amazing, I have to say. It does feel super light and super thin and very impressive, just like the thin iPad, just like the S25 Edge, just like the S11 Ultra Tablet. Just like the iPhone 6. That 6 Plus was, that had a reputation. Yeah, we'll see if it bends, but the idea is, it's a super thin phone and we'll see how well it does. Yeah. I have one more thing. One more thing? Uh-oh. That's very appropriate. Vision Pro 2. It is a little. This is just something I noticed. As far as I can tell, none of these new phones that were announced are compatible with the Apple polishing cloth. Oh yeah, I'm true. Dang. As of right now, the polishing cloth is only up to the iPhone 16 Pro. I've been repressing the page to make sure they didn't update it. They still have it, so that's good. So be careful. If you use. We might get polishing cloth too. That's what I was thinking. Two times softer. I don't wanna make any, I don't wanna make any claims, but allegedly, if you use the Apple polishing cloth on any of the 17 series phones or the Air, it will be destroyed instantly. Did you? It's like a, it's like a, it's a wave article and an anti-particle. We did this as an equal fool's joke a while ago. We took the first phone that's not on the list and like, Marquez did sleight of hand to pretend to wipe it and then it just shattered. It's like right after. Light imitates art, man. I don't know what else to tell you. Could happen. I think somebody just has to update the page here. Yeah, probably. But you know what else imitates art? Trivia. Nice. Thanks. Before we hit the second button, I just wanna say big shout out and thank you to the amazing audio engineering team running this session right now, whose limiters are so dialed in that I literally couldn't clip my mic when I tried to yell at Andrew earlier. It just doesn't work. But anyway. And everyone else who helps here set this up. But we appreciate it. Yeah, truly. There's lighting and camera and I know you like sound so much. I don't know what any of that stuff is. Alice only cares about audio. I only care about audio. Were you paying attention? And whether you guys were paying attention or not. Guys. Genlock. Genlock. That's it. I just care about Genlock. Guys, there's a new thing that they added to the trail loop. And I just wanna say when I was writing this question, I kept being like, I'm calling it the trail loop. It's called the trail band. A trail loop is what you walk on when you do a hike. Damn, I've been calling it trail loop this whole time. And I kept changing it. Well, it is called the trail loop. It is called the trail loop. Yeah, I doubled wrong myself. But what's new with it, guys? What did they, here, I'll give you a little hint. What's the deal with the trail loop? Add. To the trail loop. Yes. Specifically. Yeah. They mentioned this a couple times. I'm not shocked that Andrew knows this. I miss it every time. It's my favorite band they make. So much so that I have a knockoff Garmin version of it. The knockoff version is gonna add this too, for sure. Oh yeah, for sure. You might have already had it. I mean, they'll add it just because on the Amazon link, they can add one more thing to the title. Just making sure we didn't miss any emergency things that happened. If you get this question right, I'm gonna be skeptical. I'm getting this wrong. All right, everyone who wants to go first. I think Andrew would say the same thing. Okay, so why doesn't David go first then? Because I'm wrong. Well, because you put the different thing. Yeah. I wrote magnets. Yes. Actually, did they? No, they did not add magnets. But they did add magnets to a lot of stuff this year. Well, yeah, we'll get to that anyway. Go ahead. Oh, we didn't talk about the crossbody strap. I know. Hey, hey. We just did. There we go. Look, that's fine. It's very popular in Asia. It has magnets now. It's popular in a lot of places. Yeah, they have a crossbody strap, has magnets. So that's why I was thinking maybe the trail loop. No, I like the way you think and you're right. We need more crossbody. I thought he was wrong. He's wrong. What is the answer? The answer is what Andrew Mark has put, which is one, two, three. Reflective thread. I put material. Technically, if we're being pedantic, you're both wrong. Let's go. Because they refer to it everywhere as a reflective yarn. I just remember it was like, I thought they mentioned it was woven. But I think it's not thread. I think I'll give you the point, Mark. I said material. Well, yarn, not a material. Thread is part of matter. The idea is the trail loop now has, on the outside, it's got this little reflective material in it, which will make you more visible when you're on the trail. I feel like they didn't show that in the... Could you see it when you saw it? Could you see the reflective thing? I mean, yeah, but it was like daylight. I want to see what it looks like. They didn't show it on the thing, but I thought it was interesting. I want to see what it looks like patina, because a lot of the 3M reflective material only lasts a few years before it's no longer reflective. You should have updated three times by then. Just get a new watch, bro. How did you erase this? My fingy. Oh, yeah. Do you want to use my fingy? Yeah. You have to. Wait, so does Andrew get that point? Yeah, Mark has an answer. I'm just being a little nudnik over here. Sometimes magnets are reflective. Sometimes. If you polish them with... I'm pretending like I have no clock. With Genlock, if you polish them, if you take the black magic iPhone accessory and you rub it on a rare earth magnet. I just love that Apple will randomly bring out some random industry term that 98% of the people that are watching the event have no idea what's in there. Not to keep talking about Genlock, but the really cool part about using an iPhone as a camera is that you can use so many of them with such a small space and power footprint. And so the ability to frame sync 50 cameras like that, 60 cameras, 100 cameras, you can literally make up a number. That is like, that really opens up the door to a lot of like experimental filmmaking, especially what we do. Like picture what we could do in robot room with 200 iPhones all Genlocked. I'm gonna Genlock myself in a room after this event. Brandon's here. I'm gonna pass it over to Adam now because I've been talking for a while. Second. You don't have to pass it over because we each have our own mic. Oh my God. I know, it's weird. So question number two, but first quick update on the score. Marquez. Wait, quick update on the score. Wait, Marquez and I were right last week about the 89 on the DXO mark. So update that score. So last week, the question was what scored DXO mark did the Pixel have when it launched the first one? You both put 89. That is what it was when it launched. They changed it after to 90. So a lot of people yelled at me saying that it was 89 and you guys got it right. So fine, you guys get the point. So question number two. They showed off two new watch faces for the Apple Watch series 11. One of them was called Flow. Mickey Mouse. The other one was a modern interpretation of a traditional regulator clock. What was that one called? Also why the music's playing, we never actually updated the scores. I know Marquez has four now, Andrew has seven, David has two. What? David, come on, what's going on? Whoa. David, get your head in the game, bro. Dang. He spent all his karma last week. Yeah. He wins one trivia and then that's it. He gives up. I guess so. Make sure you give me 30 points in the extravaganza. I am not getting this right. Flip them over. What do you got? This question's now worth 30 points. Oh my God. Oh. Who wants to go first? Did we all write the same thing actually? What'd you write? Oh. I wrote the waypoint face. That was a cool thing there, Addy. That the O is on display could live update with the one loop entry. Andrew and I both wrote Hermes. Hermes. Yeah. That was one of the new faces. It was like the clock town thing. It was a cool one, but no, that's not the one. This one's called Exactograph. Rolls off the sun. Wow. That's pretty cool. That was cool. It was a cool one, I liked it. What was the sync clock or whatever it was? Genlock? No. Genlock? Just gonna start saying it. Did someone say Genlock? Next year it's gonna be Genlock Gen2. Oh my God. Gen2 X more. No, it's gonna be next Gen Genlock. Two Gen two lock here. I have a question. Why is it always Genlock and never Jennifer lock? Why are we not being formal? I was like, Genlock and not Genlock. Do you guys wear Apple, Jen, how are you? Or if you were betting on Apple, what do you think is the next most likely pro named feature to move to a non pro device? This podcast is sponsored by Polymarket and DraftKings. That's not true, only allegedly. I think they're gonna. Genlock pro. The next pro, wait, ask the question again, I was too busy making a batch. So pro motion was the first pro labeled feature to move to a non pro labeled device in the 17 and the 17 air or the air. What is the next, between like pro res, pro res raw, pro raw photos, between all the pro labeled features, what's the next most likely you think they could move? Pro fusion. Is that a thing? No. The cameras. That's just called fusion. And they already, the base has already had that. Oh, so it already has. It's just, it's not called pro fusion. It's just fusion camera. I think it's good. You're thinking of that other fusion thing from a long time ago. Deep fusion. Deep fusion. Oh God. What are you doing? That many pro features left. There's only like four by name. I think they're all camera, pro raw photos, pro res video, pro res raw video, and pro log. Pro log. Is there anything else? I think ever you iPhone is going to come with a Honda pro log. Oh yeah. I would believe that before pro. I think it's going to be pro raw. Pro raw. Yeah, I can see that. You need a lot of storage for pro res video, but you can do pro raw. Yeah, you can do pro raw. I'll go and they're going to announce another pro feature and that will be the one that comes first. They eventually have to start moving them over, right? Because that's what happens every year. Every single year they take the base iPhone and they take something that was just in the better iPhone from the previous year and they put it in the base iPhone. So they have to be careful about what they name pro because they have to be sure they're not going to move it. Yeah, they ran out. And I just, yeah. I'm just surprised that they called it that. Like they could have called it something else and just said it was worse for some reason. So you guys have all failed. There's actually already one. The A19 pro is in the iPhone air. Yeah, but the air. Marquez, you don't. But the air is not. It's not a pro. It's not a numbered, yeah, I guess. But if it started, if it started in it. It is a non-pro phone. Also it's not, but it is a non-pro phone, but the iPhone air is not like a numbered phone. You know, like iPhone 16 or 17. I agree. But I'm just saying A19 pro, non-pro phone. So it says the air is in a pro. Air Pro Max. The name. Yeah. English. Air Pro. Yeah, okay. Hey, we've been chatting for a while. Thank you guys for watching and listening. Of course your regular schedule programming will continue, but stay tuned for some other. Pro-gramming. Oh, programming. But stay tuned for some other stuff that's also in the pipeline. It's September and October. There's a lot of stuff always happening. So get subscribed if you haven't already. Thanks again to Apple for hosting us here. Thanks again to you for watching and subscribing. Back to one mic, you two. Yeah, unfortunately. See you guys next week. Peace. Genlock. Wait, for which produced by Adam Malina and Ellis Roven. We are a partner with Vox Media Pockets Network and our trap to music was created by Vain Still. And the entire team here at Apple. And the entire team here at Apple. Hit it out. Thank you guys. Let's go. Pulse. Pulse. 17 minutes. Except because of Redshift, it takes way too long for the pulse to get through. Too deep, David. Sorry. OK. I don't think I can name all the time.