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Christopher Kimball’s Milk Street Radio · Mar 13, 2026
Butterfly Buns, Barmbrack and Soda Bread: The Secrets of Irish Baking
“Featured in 'Spicy Meatball' commercial that inadvertently drove sales of pasta sauce instead”
Food advertising history and creative strategyIrish soda bread baking techniquesBicarbonate of soda vs. yeast in bread making
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