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Episode Mentions

Signal & Noise · May 5, 2026

Possible 2026 Day 1: AI, AdTech, CTV & the Future of Media | Signal & Noise Compilation

“Measures answer share and brand health in LLM responses; tests 200 prompts daily across 6-8 answer engines”

Agentic Advertising Management Protocol (AAMP) and ADCP implementationBring-your-own-models (BYOM) and algorithm flexibility in programmatic buyingFirst-party publisher data activation and direct publisher relationships