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Episode Mentions
Creating Confidence with Heather Monahan · Jan 20, 2026
Confidence Classic: Dream It, Bet On It, Build It with Candace Nelson, Founder of Sprinkles Cupcakes
“Nelson's family office and venture studio backing diverse portfolio of startups in food, retail, health, wellness, and early childhood with focus on female and underrepresented founders”
Entrepreneurial mindset and overcoming imposter syndromeMarket opportunity identification and category creationBrand positioning and premium pricing strategy
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