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Design Alpha

Mentioned in 1 analyzed podcast episode across 1 show

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Design Better

Design Better · Apr 29, 2026

Etinosa Agbonlahor: Behavioral economist on why pricing belongs in the design process

Etinosa's consultancy that helps businesses understand psychology behind financial decisions and pricing strategy

Behavioral economics and pricing psychologyAnchoring effect in pricing strategyDecoy effect and pricing tier design
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