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Makes Sense - with Dr. JC Doornick

Makes Sense - with Dr. JC Doornick · Feb 17, 2026

Why Most People Fail at Change (and How Jason Feifer Fixes It) - Episode 145

Trade show and live events company founded by Megan Asha; used as case study of pivoting during COVID disruption

Identity anchoring and role-based self-perceptionTransferable value and portable skillsLoss aversion theory and change resistance
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