Episode Mentions
Business Wars · Feb 25, 2026
Gatorade Sweats the Competition | Searching for a Solution | 1
“Employed June Davis, the flavor chemist who developed Jello flavors and later optimized Gatorade's lemon-lime taste.”
Sports drink category creation and market definitionElectrolyte replacement science and hydration physiologyProduct licensing and royalty structures
View AnalysisSleepy History · Jan 18, 2026
Nabisco
“Created by Marjorie Post; competitor in 1920s food consolidation wave; later acquired by Philip Morris”
Packaging Innovation and Consumer TrustBrand Consolidation and Trust FormationCompetitive Product Knockoffs and IP Protection
View AnalysisOlogies with Alie Ward · Dec 10, 2025
Astrobromatology (SPACE FOOD) with Maggie Coblentz
“Historical parent company of Tang, which became iconic astronaut beverage in 1960s space program”
Freeze-dried and rehydrated food systems in microgravityWater reclamation and recycling on the International Space StationPhysiological effects of microgravity on taste and smell (space face, fluid shifts)
View Analysis