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Mentioned On

Armstrong & Getty On Demand

Episode Mentions

Armstrong & Getty On Demand

Armstrong & Getty On Demand · Feb 23, 2026

A $400,000 Mattress?

“Swedish luxury mattress manufacturer selling mattresses ranging from $40,000 to $800,000, with stores in Palo Alto and other high-wealth locations”

Luxury goods pricing psychology and consumer perceptionCelebrity brand endorsement in premium mattress marketArtisanal craftsmanship as luxury positioning strategy