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Hoffmann-La Roche

Mentioned in 1 analyzed podcast episode across 1 show

Mentioned On

Boring History for Sleep

Episode Mentions

Boring History for Sleep

Boring History for Sleep · Mar 18, 2026

Complete History of Benzodiazepines: When Valium Ruled 1970s America 💊 | Boring History for Sleep

“Swiss pharmaceutical company that discovered benzodiazepines, developed Librium and Valium, and conducted aggressive marketing campaigns that normalized mass prescribing”

Benzodiazepine Discovery and DevelopmentPharmaceutical Marketing to PhysiciansMedical Education and Industry Influence