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Episode Mentions
The Vault Unlocked · Oct 22, 2025
How a $5K Idea Made $100M
“Social CRM platform founded by John Farrara in 2011; integrates email, contacts, calendar with social media and LinkedIn; now resold by Microsoft”
CRM history and evolution from contact management to customer relationship managementChannel partner strategy and reseller enablementSocial CRM and social selling integration
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