Companies

Stokely Van Camp

Mentioned in 1 analyzed podcast episode across 1 show

Mentioned On

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Business Wars

Business Wars · Feb 25, 2026

Gatorade Sweats the Competition | Searching for a Solution | 1

Acquired Gatorade formula in 1967 for $30K guaranteed plus royalties; handled manufacturing, distribution, and flavor development at scale.

Sports drink category creation and market definitionElectrolyte replacement science and hydration physiologyProduct licensing and royalty structures
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