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Viacom 18

Mentioned in 1 analyzed podcast episode across 1 show

Mentioned On

Episode Mentions

Acquired · Mar 24, 2025

Indian Premier League Cricket

“Joint venture between Paramount and Reliance; won $3.1B digital streaming rights for IPL in 2022”

Sports League Business Models and Competitive BalanceMedia Rights Valuation and Auction MechanismsEmerging Market Consumer Demographics and Advertising Growth