261 - Brought To You By Flakey O's
25 min
•Feb 1, 2025about 1 year agoSummary
This episode of Welcome to Night Vale is a fictional comedy narrative about Flaky O's cereal making a dramatic comeback after being acquired by Kellogg's six years prior. The story follows the company's chaotic celebration and eventual return to production, culminating in an announcement of new toaster pastry products.
Insights
- Corporate comebacks can generate significant community engagement and excitement, even when the return involves unconventional behavior and disruption
- Post-acquisition integration challenges and loss of brand identity can create strong motivation for independence and reinvention
- Employee morale and company culture transformation can manifest in unexpected ways during periods of organizational change
- Brand loyalty recovery requires acknowledging past struggles while demonstrating genuine commitment to customer relationships
Trends
Nostalgia-driven product comebacks gaining traction in consumer marketsCorporate culture shifts toward less hierarchical, more employee-empowered organizational structuresDirect-to-consumer marketing strategies including unconventional outreach methodsProduct line expansion into adjacent categories as growth strategyCommunity-focused brand messaging and local market engagement
Topics
Brand Acquisition and DivestitureProduct Line Extension StrategyCorporate Culture and Employee MoraleCustomer Acquisition and RetentionMarketing and Promotional CampaignsOrganizational RestructuringCommunity Relations ManagementCereal Industry CompetitionBrand Repositioning After AcquisitionDirect Marketing Tactics
Companies
People
Jeffrey Craner
Announced European tour dates and introduced the episode's narrative content
Joseph Fink
Listed as writer and co-creator of the episode
Brie Williams
Listed as writer of the episode
Cecil Baldwin
Voice of Night Vale character narrating the episode
Jessica Hayworth
Designed the hot and cold tumbler merchandise featuring moths
Quotes
"We just want to get back in the game. We've been through a harrowing experience that we didn't think we'd survive. For many years, we died."
Flaky O's official statement
"We're living in the moment and the grass has never looked greener. The air has never smelled fresher. We know these phrases are cliche and we DGAF."
Flaky O's
"It belongs to the people and it exists for the love of the grain."
Flaky O's representative describing new organizational structure
"We have been overwhelmed by freedom, that we have seen beauty and chaos, and that through chaos we have seen that everything has order."
Flaky O's representative
"We will be introducing toaster pastries to our family of products."
Flaky O's representative announcing product expansion
Full Transcript
Ahoy, ahoy, it is Jeffrey Craner letting you know that welcome to Night Vale is coming to Europe. In May of 2026, we will be in Edinburgh on May 27th, Manchester on May 28th, that's my birthday. London on May 29th and finally on May 30th, we are closing out our short little jaunt overseas in Amsterdam. This is our newest live show, Murder Night in Blood Forest and it is so wild and so much fun, you gotta come see it. Tickets are on sale now so Europe, go get your tickets, come see us at the end of May, we'll see you there. Tickets are available at welcometonightvale.com slash live. Also, if you like to gear up with Night Vale stuff, we have some brand new merch in our store. We just put out a t-shirt that says laughter is the only medicine. We have this really cool hot and cold tumbler designed by Jessica Hayworth with these really, really creepy moths on them and also, you know why not, we just made a trophy and it's a trophy you can get for yourself that says first place, hottest scientist. I don't know, you do you. We also have new bumper stickers, we have posters, we have t-shirts, we've got a spider wool spaceball cap, shorts that say creepy on the butt, you know the drill, we have tons and tons of stuff and we're always adding new things and taking away old things so if you've seen our store once, you've only seen it that one time, it's always changing. So check it out at welcometonightvale.com and just click on store. Okay, now let me get you to your Night Vale episode and hey, thanks. In our top story tonight, flaky-os are back. You remember flaky-os? Everyone's favorite local breakfast cereal that succumbed to a hostile takeover by Kellogg's six and a half years ago and were never heard from again? Listeners, I am excited to announce that we are hearing from them again. I have a press release that reads, flaky-os have seen a darkness beyond this world. They have felt the impenetrable chill of the grave. They have heard the endless empty howl of the cosmos. After 2,374 days in a place where time has no meaning, they have risen. I have a subsequent corrected press release that reads, flaky-os too, back with a vengeance and has a photoshopped image of a bowl of cereal wearing sunglasses with a wall of flames in the background. According to insiders, the flaky-os uprising has been a long time coming. It was a real bloodbath in there by the end, one anonymous source described. Not literally another source hurried to explain, a bloodbath of philosophical differences and organizational priorities. Except for the Kellogg's regional director, another source jumped in, that was real blood. A fourth source clarified which was a workplace safety accident, coincidental and unrelated to our severing ties with Kellogg's. But deeply metaphorical, another mused, since Brad's tie was caught in the conveyor belt and a severing did occur. All of the anonymous sources then giggled, then looked ashamed of themselves for giggling. Regardless of the corporate intrigue that went on behind closed doors, the main takeaway is that flaky-os has emerged victorious and become a sovereign cereal company once again. They plan to reintroduce themselves to the community with some exciting new products and a promotional campaign to gain customer win back and encourage brand loyalty. We just want to get back in the game, flaky-os said in their official statement. We've been through a harrowing experience that we didn't think we'd survive. For many years, we died. Not just one death, but an ever-evolving churn of death, achieving metaphysically impossible levels of mortality. Against all odds, we've come out the other side and we're feeling pretty darn good right now. Maybe even euphoric? We don't know what the future holds and we're okay with not knowing. It makes us giddy not to know. We're living in the moment and the grass has never looked greener. The air has never smelled fresher. We know these phrases are cliche and we DGAF. We're about to go ham-wild and we can't wait to be your leading provider of spoon grains once again. More on the flaky-os comeback after the community calendar. Monday is Jazzercise at the Rec Center. Bring your leotards, water bottles, and leg warmers and get ready to have your inner demons cast out by a group of traveling preachers all to a bumpin' soundtrack of Culture Club and the Bangles. Oh, um, sorry, that was Jazzercism, not Jazzercise. Tuesday is Jazzercise at the Rec Center, just regular Jazzercise. Bring your leotards, water bottles, and leg warmers and get ready for some piano lifting and trombone throwing. Wednesday is High Stakes Bingo Night at the Elk's Lodge. Everyone's a winner. Depending on their ability to reframe any life experience positively, Bs and Gs are wild. Thursday is Feeling in for Friday as Friday has been put on suspended leave, pending HR in Query. Saturday is Toddler's Storytime at Mission Grove Park, an open mic event for anyone under the age of four. Sunday is Mostly Laundry and Running Arends. Hardly a day off at all. Back to our top story. I'm getting reports that the Flakieo's personnel are on a bit of a celebration spree at the moment. They were first spotted over at Sheim, having a team building dinner in the banquet room that witnesses say spiraled out of control. After eating a whole turducken, which is a turnip-filled duck stuffed inside a wick'n, they began ordering tropical cocktails that were not on the menu and telling waitstaff that it was, quote, mission critical, that they get a, quote, literal bathtub full of mango daiquiris. When they were asked to leave, several pulled wireless microphones out of their jackets and began doing karaoke duets. Some of them danced on tables. Some of them hugged each other for lengths of time that made other patrons uncomfortable. They were eventually escorted out by security, but one ran back inside and paid the bills of all the other diners before blowing a kiss and escaping out a window. They were then seen getting matching tattoos at the new parlor in the mall, joyriding all over town in sports cars, and inviting everyone they saw to a party out in the scrublands to, quote, best leverage the rest of the night, and, quote, pivot to a new experience. When people declined their invitations, the Flicky O's crew promised to, quote, circle back. Then they made a stop at the Coyote Corner's subdivision and filled an empty swimming pool with oat milk where they floated around, fully clothed, and looked up at the stars and said things like, we are the cereal now. Things like, they're having a productive night of company bonding and we're all excited to see what the new improved Flicky O's has in store for us. Though I understand the factory remains shuttered and cereal production is at a standstill. We'll circle back with this story after the headlines. In business news, the new tattoo parlor in the mall has opened after being stalled by the City Council for months due to the controversial nature of claiming that any art is permanent. As a special offer, the parlor will be giving away free face tattoos that feature their store logo. They also offer piercings, acupuncture, and vaccinations. Check out A Friend in Needle, right next to Lucy Tropic's fried ice cream in the Nightville Mall. In other news, a fruit inspection station has been posted at the entrance of town on Route 800. You will now be required to stop while officers look at your fruit and thump on it and tell you how many days you have before it becomes ripe. Sometimes they will take pictures of the fruit and show it to each other. Sometimes they will admit to you that they have never seen fruit before and this just seemed like the best way to learn a lot of different fruits quickly. And in astronomical news, in response to large scale protests against the shorter, darker days this winter, an extra hour of daylight will now be scheduled between 2 and 3 am every night until spring. Speaking of 2 am, many citizens are complaining about receiving late night marketing calls from flaky o's. What is grain? The voice on the other end usually asks in a drifting tone, as if the person is lying down on a sofa. Loud music and conversations can often be heard in the background. The voice then answers its own question with something like, the universe is granular. We are all made up of grains that individually look like nothing. Feel like nothing, mean nothing. The grains only have meaning when they are smashed together by the billions. The grain itself? Nothing. The multitude of grain? Something. Nothing. Is. Something. Everything is grain and grain is everything if you had a choice between honey nut or frosted flaky o's which would you be more likely to purchase for yourself and your family? While flaky o's insist these are just standard marketing surveys, most have reported the interactions as obnoxious and disruptive to their sleep. Others have found the calls soothing and beneficial for sleep. A few say they've engaged in introspective conversations with flaky o's reps until dawn and now feel their overall perspective has shifted in a life-altering way. We're just trying to get the 30,000 foot view of our customer acquisition strategy when flaky o's reps said in defense of the calls or 30,000. Another added, we're just trying to see the customers from space, man. A third rep said which caused them all to high five. Oh, before I forget, the first rep interjected. I just heard about this cave party in Raid on Canyon if anyone wants to join. It's filled with glow in the dark gelatin for wrestling. The reps then all piled into a convertible and peeled out blasting pink pony club. While everyone agrees the flaky o's crew has been through a lot these past six years and definitely deserve to blow off steam, some citizens have expressed interest in organizing an intervention before things get out of control. Too much fun? Just isn't good for you. Night Vale resident Amber Akinyi commented on a community message board which six people upvoted including the public health department. More on the flaky o's spree after a word from our sponsor. An o is an unbroken circle. It does not have a start or an end. It is infinite but can be held in the palm of the hand. It can be shattered in an instant by a hungry mouth. That which seems boundless is also fragile. Inside the o is a space. What happens to the space when the o is devoured? Is the space consumed or does it return to the atmosphere to be chewed up and spit out again and again becoming an infinite loop in itself. Flaky o's back with a vengeance. Breaking news on the flaky o's spree. After noise complaints the sheriff's secret police have surrounded the serial factory where bumping techno music and colored lights are pulsing from the windows. Sheriff Sam and their deputies attempted to enter the building but did not have the correct password so are now using a bullhorn to try and communicate with the people inside. Hey! You in there? Listen up! Yoohoo! Can anyone hear me? Sheriff Sam yelled into the crackling megaphone. Many people did in fact hear them but none acknowledged them. Can I try? A party goer asked taking the bullhorn out of Sheriff Sam's hands. She then started beatboxing into it and wandered away into the desert. This is gone too far. Sheriff Sam muttered to their posse who nodded in vigorous agreement sensing they were about to be allowed to get chaotic in the name of law and order. Raid! Raid! Raid! Raid! Raid! The posse began chanting quietly snorting and pawing at the ground. The officers then fanned out in several synchronized forms, a bird of paradise blossom, a coyote howling at the full moon, and the Denver skyline before settling on an extra-large pepperoni pizza slice, one of the most aggressive shapes in their arsenal. At Sheriff Sam's signal, the entire secret police force charged full speed ahead at the factory doors, weapons drawn. While we wait for an update on the raid, let's go to the weather. Take out four of the cops. Who else is gonna show up and murder my neighbor's dog? Who else is gonna write a report when you get assaulted? Show up at the scene of the crime, take a couple pictures and then accuse you of lying. We love the cops who wouldn't ever lie on the stand. If you can't do the time you shouldn't have got that tan, we understand. They're trained to be afraid of the sun, so they should definitely be allowed to shoot anyone. We love the cops stop resisting, try thanking them for a service. Gotta be nice, you wouldn't like it when he's sad. Staring down a barrel, why are you so nervous? If I got mugged, I'd just call a cab. Call a cab, call a cab. If I got mugged, I'd just call a cab. Give it up for the cops, 40%'ll put you on a shirt, just forget and lost. Turn the blue lights on and cut the body cameras off. Detain it and tase and blind folks for looking at them wrong. It's fine as long as he's doing his job. It's that the cops who took an hour to open a door that was never locked. 400 to one, just ain't good enough, it's tough. Remember the words of Martin Luther King when you're marching in the streets trying not to break anything. We love the cops stop resisting, try thanking them for a service. Gotta be nice, you wouldn't like it when he's sad. Staring down a barrel, why are you so nervous? If I got mugged, I'd just call a cab. Call a cab, call a cab. If I got mugged, I'd just call a cab. Thank God for the cops stop resisting, try thanking him for a service. Gotta be nice, you wouldn't like it when he's sad. Staring down a barrel, why are you so nervous? If I got mugged, I'd call a cab. Call a cab, call a cab. If I got mugged, I'd call a cab. Need anything from Tesco? Like Nescafe Azir and 90g instant coffee? For just £3.50 this Easter with your Tesco Club Card. Because every little helps. Majority of larger stores as 0.90g's ends 14th of April. Club card or app required. Back to the showdown at the Flicky O's factory. I'm getting word that Sheriff Sam and their officers have breached the perimeter. They are now inside what appears to be a massive rave. Though the people there are calling it a corporate retreat, a summit, and a conference. The attendees all gasped and applauded when the secret police broke through the entrance in their synchronized pizza slice form. This caused the officers to blush and put their weapons away. Sheriff Sam demanded to talk to the person in charge and was informed that Flicky O's no longer has a hierarchy and everyone is equal. It belongs to the people and it exists for the love of the grain. The DJ then started playing an idiom version of the Flicky O's jingle and the crowd went wild. Gyrating, sweaty bodies swarmed the dance floor. Sweeping the officers into an inescapable riptide of vibes and unity. Some officers tried to resist. Others surrendered to the beat. One was reminded of a time before she had ever put on a uniform, a life she had forgotten existed and she was compelled to slip out a side exit and disappear into a third life, one that had yet to be written. Her jacket and hat were later found dressing up a saguaro cactus, which was quickly inducted as a replacement officer in her absence. After the song ended, a Flicky O's representative got on the mic. I'd like to apologize, he said, and the group fell silent because everyone loves an apology nearly as much as they love a drum and bass banger. The rep continued. It has come to my attention that our pursuit of pleasure has been making some people in town uncomfortable and that was never our intent. And I know everyone in Night Vale can hear me right now because it has also come to my attention that our PA system is way too loud. I hear that now and I'm sorry. Aside from the noise, I want to acknowledge that we have caused other harm as a byproduct of our unchecked joy, including putting people at risk by driving too fast, releasing all the test animals from the labs in the science district, and digging up certain items from certain unalive residents out at Rattlesnake Rest Cemetery to use as cool prizes in our cereal boxes, including wedding rings, wristwatches, necklaces, medallions, a fraternity pin from 1958, a bowling trophy, a gold tooth, and a small framed photo of a Persian cat wearing a bonnet that I admit I did keep for myself and is now on my desk. I don't want to offer an excuse for our behavior. The representative continued, but I do want to explain that we have been overwhelmed by freedom, that we have seen beauty and chaos, and that through chaos we have seen that everything has order. I want to reassure everyone that we will be settling down and getting back to work soon. We have talked a lot during this time about what the future looks like for flaky-o's, how we can revolutionize the cereal market, and make the consumer feel even a fraction of the rapture that we have experienced after our release from a six-and-a-half-year pilgrimage through the darkest fathoms of an oppressive industrial nightmare. After many late nights, fact-finding expeditions, experimentation, and spacing out at the walls for hours at a time, I believe we have had that breakthrough. I am so proud to finally be able to share with you that we will be introducing toaster pastries to our family of products. The rep then glided away on a zipline with arms outstretched as the factory erupted in thundering applause. I'm sure I speak for everyone in town when I say, yes, flaky-o's, please go back to work. Between the fall of Kellogg's and your sabbatical, the cereal drought is getting real, and we're all a little on edge about it. But we respect everything that you went through, and we're very happy that you're here with us once again. Welcome back. Stay tuned next for a runaway lab animal showing up on your doorstep. Feed it. Sing to it. Pay for its medical care. You have been chosen. Good night. Night Vale, good night. Welcome to Night Vale as the production of Night Vale presents. It is written by Joseph Fink, Jeffrey Craner, and Brie Williams, and produced by Disparition. The voice of Night Vale is Cecil Baldwin, original music by Disparition. All that can be found at Disparition.Bancamp.com. This episode's weather was Call a Cab by Sam Stone. Find out more at samdstone.bancamp.com. Comments, questions, email us at info at welcometonightvale.com, or follow us on Blue Sky at Night Vale Radio or on Instagram, Tumblr, and TikTok at Night Vale Official, unless TikTok did end up getting banned, which in that case overthrow the government. Most importantly, check out WelcomeToNightVale.com, where we have a twice monthly mailing list that is the best way to keep up to date directly from us to you. No horrible billionaires involved. It's a great time to catch up with Unlicensed Season 2, as Season 3 is on its way. Today's proverb, don't give me lip. Don't offer me lips. Do not take your lips off and push them into my hands. I do not want them. Ew. Hi, this is Rob Benedict. And I am Richard Spate. We were both on a little show you might know called Supernatural. It had a pretty good run. 15 seasons, 327 episodes. And though we have seen, of course, every episode many times, we figured, hey, now that we're wrapped, let's watch it all again. And we can't do that alone. So we're inviting the cast and crew that made the show along for the ride. We've got writers, producers, composers, directors, and we'll of course have some actors on as well, including some certain guys that played some certain pretty iconic brothers. It was kind of a little bit of a left field choice in the best way possible. The note from Kripke was, he's great. We love him, but we're looking for like a really intelligent decoveny type. With 15 seasons to explore, it's going to be the road trip of several lifetimes. So please join us and subscribe to Supernatural then and now. About another show from me and my Night Vale co-creator Joseph Fink. It's called Unlicensed and it's an LA noir style mystery set in the outskirts of present day Los Angeles. Unlicensed follows two unlicensed private investigators who small jobs looking into insurance claims and missing property are only the tip of a conspiracy iceberg. There are already two seasons of Unlicensed for you to listen to now with season three dropping on May 15th. Unlicensed is available exclusively through Audible free if you already have that subscription and if you don't, Audible has a trial membership and if I know you and I do, you can binge all that mystery goodness in a short window. And if you like it, if you liked Unlicensed, please, please rate and review each season. Our ability to keep making this show is predicated on audience engagement. So go check out Unlicensed available now only at Audible.com.