Summary
JBM announces that Derelict podcast is launching a Kickstarter crowdfund for Season 3, with a pre-launch page now live at derelictpodcast.com/war. The episode details exclusive backer rewards, stretch goals including a bonus season, and invites listeners to join the pre-launch notification list.
Insights
- Podcast creators are leveraging pre-launch pages to build momentum and direct communication channels before crowdfunding campaigns go live
- Exclusive early-adopter rewards (wallpapers, bonus content) are used to incentivize pre-launch sign-ups and create FOMO
- Community engagement and listener gratitude are positioned as core to the show's success and future funding strategy
- Stretch goals (bonus seasons) are announced upfront to demonstrate ambition and give backers aspirational funding targets
Trends
Podcast creators using Kickstarter as primary funding mechanism for premium content productionPre-launch notification strategies to build backer lists before campaign launchExclusive digital rewards (wallpapers, bonus content) as low-cost, high-value backer incentivesDirect communication via Kickstarter as alternative to traditional email marketingStretch goal announcements to drive higher pledge targets and community investment
Topics
Kickstarter crowdfunding for podcast productionPre-launch marketing strategyBacker-exclusive rewards and incentivesSeason 3 production announcementListener community engagementStretch goals for bonus contentDirect communication channels via crowdfunding platforms
Companies
Kickstarter
Platform being used to crowdfund Season 3 of Derelict podcast with pre-launch page and direct backer communications
People
JBM
Host of Derelict podcast announcing Season 3 crowdfund campaign and thanking listeners for their support
Quotes
"You've helped make the show the success that it is, and I'm very excited for where we're headed next."
JBM
"We are going to be crowdfunding on Kickstarter for Season 3 soon."
JBM
"We couldn't have made it here without you, and we appreciate all the support and encouragement our listeners have given us throughout the years, which has really been extraordinary."
JBM
Full Transcript