The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

Forget Apps. Sell These Tiny AI Tools Instead - Ep. #299

39 min
May 12, 202619 days ago
Listen to Episode
Summary

Ryan Dozer, an AI marketer and entrepreneur, discusses how to build and monetize Claude skills—specialized AI tools that automate marketing and business tasks. He demonstrates practical applications including converting YouTube videos to SEO-optimized blog posts, building personal AI operating systems, and selling skill packages as digital products, generating $3,000+ in passive income.

Insights
  • Claude skills function as reusable, updatable recipes for AI agents that solve specific business problems—more efficient than copying/pasting between projects or GPTs
  • Subject matter expertise in any domain (marketing, gardening, trading cards) can be packaged into skills and monetized as digital products without technical coding knowledge
  • The real competitive advantage lies in combining AI tools with domain expertise and personal context—generic AI outputs are penalized by search algorithms, but high-quality, personalized content ranks
  • Building tools for yourself first (dogfooding) creates authentic products with proven demand; monetization follows naturally when others recognize the value
  • IDEs with MCP/API/CLI connections enable a unified workflow where AI agents can access calendars, Google Drive, WordPress, social platforms—eliminating context-switching between tools
Trends
Shift from consumer AI apps to specialized micro-tools built on top of LLMs (Claude skills, GPTs) as a viable monetization layerMarkdown files emerging as superior format for AI context processing compared to PDFs or other formatsIntegration of multiple AI coding agents (Claude Code, Codex) within single IDE for redundancy and capability stackingSEO strategy evolution: repurposing video content into multi-format outputs (blog posts, social clips, transcripts) to dominate SERPs and LLM results simultaneouslyPersonal operating systems built via vibe coding—custom dashboards syncing Google Calendar, Drive, social platforms, and project management in single interfaceAuto-updating skill systems using feedback loops to continuously improve AI outputs without manual interventionLinkedIn profile scraping and social media analytics as skill-based offerings for content strategy optimizationMonetization of AI-generated content through affiliate partnerships and high-ticket digital products ($99-$1,000+)Movement away from web-based AI interfaces toward IDE-based workflows for power users seeking efficiency and integrationQuality content creation using AI as augmentation (images, data, video, subject matter expertise) rather than replacement
Companies
Anthropic
Creator of Claude AI model and Claude skills framework; core platform discussed throughout for building and deploying...
OpenAI
Creator of ChatGPT and GPT models; discussed as alternative to Claude for AI tasks and mentioned regarding GPT store ...
Google
Mentioned for search algorithm updates penalizing AI-generated content; also for Google Workspace CLI integration wit...
Jasper AI
Early AI writing tool (formerly Jarvis) that Ryan used in 2021; discussed as precursor to modern Claude skills approach
WordPress
CMS platform integrated with Claude via MCP connections to automatically publish SEO-optimized blog posts
Stripe
Payment processor used to monetize Claude skill stack digital product; dashboard shown for revenue tracking
Blattato
AI marketing tool owned by Sabrina Romanoff; mentioned as example of tool featured in Ryan's SEO blog post strategy
Meredith Corporation
Former employer of Ryan; managed $500K/month ad spend for People Magazine and Better Homes and Gardens
People Inc
Rebranded name of Meredith Corporation where Ryan previously worked in paid advertising management
Plotato
Social media scheduling platform integrated via MCP to Claude Code for unified content calendar and publishing
Visual Studio Code
IDE platform used by Ryan for Claude Code and Codex integration; preferred interface for skill-based workflows
Cursor
AI-powered IDE alternative mentioned alongside Visual Studio Code for Claude Code and Codex integration
Firecrawl
Web scraping tool integrated into Claude skill to automatically capture and optimize images from websites
Appify
Platform used with free actors to scrape LinkedIn profile data and create skill-based analytics
People
Ryan Dozer
Guest discussing Claude skills monetization, AI marketing strategies, and building $3K+ revenue from skill packages
Chris Koerner
Podcast host asking questions and sharing his own Claude projects as examples for skill conversion
Andrej Karpathy
Mentioned as pioneer in AI; his auto-research project referenced for automatic skill updating systems
Sabrina Romanoff
Mentioned as owner of Blattato marketing tool featured in Ryan's SEO blog post example
John Chaney
Referenced as previous podcast guest whose video clips Ryan's system processes for social media captions
Quotes
"A Claude skill is essentially a markdown file that acts as an SOP or a standard operating procedure for AI."
Ryan Dozer~8:00
"The real power here, Chris, is that I have subject matter expertise and you do too. Everyone has expertise in something, right?"
Ryan Dozer~28:00
"There's no way you could objectively go through this for the first time and just say that's AI slop, right?"
Ryan Dozer~42:00
"With MCP connections, CLI connections, API connections, I never have to leave this interface. It can just do everything right from this screen."
Ryan Dozer~53:00
"I would venture away from the GPTs, projects, the copy-paste system, and start to create some skills as step one."
Ryan Dozer~57:00
Full Transcript
Okay. Ryan, well, why don't you start by telling us who you are and what you do? Yeah. So I'm Ryan Dozer, AI marketer, entrepreneur. I run a six-figure marketing agency by myself. I also run a YouTube channel focused on AI and marketing. I manage a community called the AI Marketing Insiders. And kind of a personal note here, Chris, but I am married and I'm expecting my first child here in August. So pretty exciting stuff happening over here. Awesome. All right. Boy or girl, do you know? We do not know yet. Okay. So what is your background? Before AI was a thing, what were you doing? Yeah. So I have over a decade of experience in the marketing industry, formerly worked at Meredith Corporation, now called People Inc. So I was managing about $500,000 a month in paid ad spend for People Magazine, Better Homes and Gardens, all those big titles. said see it a corporate America after about a year and a half in there started learning SEO on the side and various other marketing tactics picked up my first client in 2019 and really haven't looked back since and I've just kind of been picking up as time goes on. Okay, so how did you find your first client back in 2019? Yeah, he was a family friend. So he actually worked at the Iowa PGA and the golf business of all things. And he started doing his own thing on the side. And then it kind of worked as it came back around that he wanted to pick me up as the first client. And then it just kind of trickled from there. And what service did you perform for him? And what did you charge? Yeah. SEO and content marketing services. So it's about 10 grand a month, a little more. Oh, wow. And what, like, what specifically were you doing for him? Yeah. SEO and content marketing. So he runs one of the biggest home tech affiliate websites in the world where he partners with VPNs and, you know, several other high ticket tech affiliates. And so I'm in the weeds every day going through trying to optimize articles, rank high for various keywords, and then push out some other newsletter stuff for him and all that, all that stuff. Okay. So you're helping him rank higher, helping his website rank higher, um, partially through fresh content, partially through other best practices. Yep. Content updates, fresh content, news articles that tend to do very well in this niche and several other tactics. Okay. So when did you first start playing around with AI? Yeah, so this would have been 2021 Jasper AI, formerly known as Jarvis AI. They were actually using GPT-2 under the hood via API. And I had no idea how this stuff worked at the time. Lo and behold, ChatGPT comes around November of 2022. And that was kind of my light bulb moment of not only, hey, if you want to be a competitive marketer, you have to adapt this and use this in your day to day. But that was also my light bulb moment, Chris, of, hey, I need to start a YouTube channel and get in front of this and start building my personal brand in the AI marketing space to try to dictate where the conversation goes, because there is so much hype. There's so much noise. And I just, I want to be in front of telling people, Hey, here's some real world application in terms of AI marketing and how you can use this stuff. Cause Jasper, they were like on the cutting edge of GPT, right? And you, you had, I mean, most people had to go through Jasper to write blog articles with chat GPT, right? Yeah. And as far as I remember, Jasper grew like crazy because what they did was magical. Really what OpenAI was doing was magical, but they put a front end, you know, user friendly user interface on it that really only marketers like you and I even knew about or used, right? Yeah. Now there's a million Jaspers and they were using GPT-2 at the time, which if we look back now, it's kind of laughable with GPT 5.5, but it was a revolutionary thing at the time. Yeah, it was. So you were seeing results for your clients using using GPT, too. Yeah. I mean, back then Google and all the other algorithms and whatnot, Bing, Google, mostly we didn't see really Claude or Chad GPT obviously come in the mix yet. They weren't to hone on AI content back then because it wasn't such a big thing in their, in their algorithm and all their, you know, search rater guidelines and all the policies like it is today. But now, I mean, mass generated AI slop and like SEO content factories that we see everywhere on the internet, they are heavily penalizing that area. So it goes back to like, and I could dive into the weeds of SEO if you really want me to, I could talk about this stuff all day, but you have to do high quality AI content with actual images, actual data, sometimes video, right? And other humanized elements with your subject matter expertise. If you want to have a shot at competitive keywords. Okay. So let's fast forward to today. Why don't you explain to us like we're fifth graders, what a Claude skill is? Yeah. So a Claude skill is essentially a markdown file that acts as an SOP or a standard operating procedure for AI. So the best practices that I use in a marketing setup is I have one Claude skill per marketing task. So I have an SEO blog post writer skill. I have an email newsletter writer skill. I also have a sales email skill. So if you have different types of, I would say subtasks, I'd recommend getting very granular in that skill versus just having a giant skill that comes to a marketing tool. covers a very broad topic. So that's kind of a high level of how I would define it. Okay. Hold on. Let me, I'm taking notes here real quick. Okay. So let's like, let's simplify it down even more because I have a fifth grader. He doesn't know what a Markdown file is. So like a Claude skill is basically like a mini superpower that Claude uses to do more specific things for you. Exactly. Or a recipe if you want to tie it to a analogy. Okay. Okay. So like if I have a website about woodworking that needs more content about woodworking, then I can use a specific Claude skill that will make and upload content for me to my websites about woodworking. Absolutely. And if we want to go granular, you can add MCP connections to WordPress or whatever your CMS is. And I'm going to show you an example of that later on. Okay. And explain for those that don't know MCPs. Model context protocol, essentially very similar to an API connection. I'm assuming a lot of your audience is familiar to what an API connection is. It's just another way to integrate one service with an AI coding agent like Cloud code or codex. Okay. All right. So how did you first start getting interested in Claude skills? Because to me, I look at this as like the Chrome extension store, right? Or the iPhone app store, like you've got the, the big thing, the big elephant, you know, the big, like the big behemoth, which is Apple and the iPhone, right? It's like, all right, what do we, how do we make money from the iPhone or open AI and Anthropic? How do we make money from Anthropic? But then fewer people are interested in, let's go like three levels deeper. How do we make money from the, the Chrome extension store? Right. Uh, how do we make money from a Claude skill? And there might be thousands and eventually millions of Claude skills or apps. I think you could, you could even call it like a Claude app. Right. Um, but how do we find the, the edge there? Is that kind of what you were thinking? Yeah, absolutely. So first of all, I like to look at Claude skills as kind of an updated version of a GPT or a project for those who are using that iteration of AI. And I actually have a cloud code skill stack. You mentioned making money from this. I launched this about 30 to 45 days ago, somewhere in that ballpark. It's made over $3,000 just passively as a digital product where it has 25 of my cloud code skills that I have for marketing and content creation and general business operations. But there are tons of ways to make money from cloud skills. You could package your skills and sell it as a digital product. You could go into an individual skill level and maybe do consulting on like SEO and then use your Claude skill on SEO to help with someone consulting in that field. And probably several others I'm not thinking of right on the spot here. Yeah. So maybe even like the Chrome extension store isn't granular enough. Like when I think Chrome extension, I think of like Adblocker Plus, right? But then if we want to get even more niche, I'm thinking of a time when I wanted to make a Google sheet that would update my crypto portfolio in real time. So I had to pay like four bucks to some random Google sheet extension that would, you know, update crypto prices in real time. And then I could just divide that price by how much crypto I owned. Right. Yeah. So it sounds like you're building tiny little tools like that on top of Claude and either selling them individually or packaging them up, in this case, 25 of them, and selling them to probably power users of Claude. Not people that are casually prompting, not even so much people that are using Claude projects, but people that are going one level deeper than that, right? Yeah. And I'm not just selling these as a digital product, Chris. I'm actually using these in my day-to-day work that's led to higher quality work for my clients. It's led to more efficiency gains throughout the week. So it's more of an internal system too. okay okay do you start with that like you build them for yourself and you're saying like i'm a i'm an audience of one this solves a problem for me it'll probably solve a problem for others yeah and if you're already using gpts or projects you can repurpose those into actual clawed skills and the best part about this there's really two parts that made the big unlock for me here is that they update in real time so every time you're using a clawed skill and let's say you're writing an article and your header hierarchy is off or the target keywords off or something off Well you tell it to make changes And right there on the spot it updates that skill markdown file where it will never make those mistakes again And then we can really get into the weeds here of something like Carpathies auto research where you can have an automatic skill updating system where you don't have to take that extra step and say, update the skill. It'll just automatically update the skill for you in the background. So, okay. I didn't even realize that you can basically take your own personal Claude project and convert it to a skill. Yeah. So what you're saying with this Carpathie project, which for those listening, is it Andre Carpathie? He's like one of the bleeding pioneers on the cutting edge of AI. Yeah. You're saying that instead of like manually pushing updates to the skill based on new context that you're giving your project, you can keep it auto updated. Yeah, absolutely. And these are transferable, Chris. So let's say Claude code were to go away tomorrow and Codex is the hot thing. or Gemini launches a CLI. You can transfer these skills over to the next AI coding agent in your existing setup versus copying and pasting a GPT, going to a cloud project. I used to do that before I was using skills and it was super tedious. Okay, so I'm going to do something that I didn't plan on doing. Let's play a little game. I'm going to open the kimono a little bit and put you on the spot. And I'm a cloud power user, but like these chats you see here on the left, I got to make sure there's nothing, nothing embarrassing. These like half of these are from this morning and it's 2 PM. Right. And within each one, there's like many, many prompts. Like I am a Claude power user right here. I have some of my projects. Let's do this real quick. I I'm going to explain to you what my thought processes with these projects. And then I would love if you could tell me like how I might be able to convert one or more of these to a skill and make money from it. Absolutely. Let's do it. All right. So first one I use the most Kerner yard. It is springtime. I spend, I'm not exaggerating six days a week, one to seven hours in the yard every day. I love it. It's my happy place. Yeah. So I'm constantly asking like why this fertilizer for this, for this Bermuda, why this, you know, herbicide for this crabgrass is my crabgrass dying. What's up with my, uh, magnolia tree. Like I'm just pestering it all day. Yeah. And there's a lot of context in there. Uh, YouTube video outlines, right? Here's a transcript from an episode. In this case, me and you, how should I order this? Like, what's the best part to front load? What should the intro be, et cetera? MHP stuff. This helps. I train this with tens of thousands of words of my own advice, my own Q&A about the RV and mobile and parks investing space. YouTube intros. I use this specifically for saying, here's a transcript to a raw interview. What should my intro be? for this one. I upload all of my podcast growth data, retention data, click through rates and say like, what's going on? How can I improve my podcast? This one, what should I cut for my YouTube videos? This one, I don't even know what it is. This one, you know, how to write like me, how to write better emails. This one was only for a conference that I spoke out for orthodontists. This one is how to make YouTube videos about go high level. This one is how to optimize my shorts. And Austin is my employee that works on that. This one is how to script solo YouTube videos. And this is just the example of our project. So what's coming to mind as you see these? Yeah, absolutely. So first of all, I have a YouTube video where I actually went through this exact process. And so if we look at the YouTube ones in particular, what you can do is Anthropic. They actually have a bunch of free skills that you can install on their GitHub repository. So what I would do is I would install the skill creator skill. it's already built with best practices in mind on how to properly create a Claude skill versus just saying, Hey, create a skill and expecting this like perfect output. Right. So you want to have that first. So like this, I'm going to open a new chat, go to skills, skill creator. Yeah. I believe that's the skill creator skill. Cause I don't use the web app. I'm inside VS code using the Claude extension. Well, I'm, I'm a layman. Okay. Okay. I don't know how to code. I know how of vibe code and even that I'm very bad at. So if I were to use the skill creator, would I do it within my project? Exactly. So let's just do, let's, let's say we're going to create a skill called better YouTube intro. Okay. So I'm going to go in this project, go to skill, skill creator. Now what? And then I would voice dump this just, that's what I naturally do. But I would say something like use the skill creator skill to transform or repurpose this project into a, into a skill markdown file, but make sure you keep the instructions, the memory, you look at my recent chat history, and then come up with a skill markdown file or something along those lines as I would refine it. Done. Yeah, I'm not sure how long this is going to take, but yeah, it should create a skill markdown file that you can then not only use within the Cloud Web App, but you can download that and then transfer it into whatever other system that you want to use. Okay. Okay. So it's just, it's going to reformat this in a more friendly way to, to give back to cloud. Correct. Okay. Um, all right. So then it's going to give me this, uh, package file, whatever, then what do I do with it? Yeah. Well, for internal work, this is going to make your life much more efficient versus copying and pasting from a project all day and going back and forth and switching between tabs. Or if you want to make this an opt-in guide potentially, or you could sell this. For those who are interested in the YouTube content creation side of what you do, you could take five skills just like this that you do for your YouTube channel, package that into a Chris Corner Claude Code skill stack and then sell that as a digital product. What would something like that sell for? I sell mine for $99, but there's about 20 to 25 skills in there. Jeez, but like I meant to ask you this earlier, the 80-20 rule exists everywhere. Of your 25 skills, which are the ones, you know, the one to three that everyone's using? Yeah. The SEO blog post writer, um, that basically takes a YouTube video and in one prompt on cloud code, turns it into an SEO optimized blog posts that actually ranks proven data. Um, YouTube thumbnail designer, I would say is a very popular one lately as I added the GPT image to model into the mix now. Um, and then I'd also say my anti-slop skill. It just has those anti-slopification marks, right? The not this, if that, delve, robust, all those slop words that we see everywhere. The not this, if that, dude, that is everywhere. I'm trying to think of an example of it, but like, anyway. So for someone like me who has almost 300 long form YouTube videos, there's no good reason why I shouldn't buy your skill package and convert all those to blog posts so I can get organic free traffic to my website. Absolutely. And of course you want to repurpose it into your own style. And that's what I always tell people. If you're downloading a free skill, you don't just want to plug and play. You want to give it your context, your instructions, your style guides, et cetera. So it creates the outputs that are relevant to you, not Ryan Dozer. Okay. All right. So here's our, I'm just not realizing .md is marked down. Yep. I'm assuming. Okay, cool. So what do I do from here? So you see that little copy button, that little download button to the right of it. You can download that, put it on your desktop. You can insert it into any other system, or you can use this skill inside your existing Claude setup on the web app if you want to do that. Okay. So basically it would take everything, all the context it knows from this project, and it would add it to the dropdown in Claude. So if I want to reference all that context in a prompt, I just hit the dropdown, choose the skill. It should be there. It's like in terms of the skills or if not, you can take the markdown file and upload that to knowledge in your project. I could take it to chat or Grock or Gemini or whatever. So go to skills, manage skills. Is that it right there? SkillMD? Nope. So I don't know. Again, Chris, I don't use the web app here of Claude. But again, you could just take that, download it from the chat and then put that in the project knowledge and then it will continue that going forward. Man. Okay. So that's really cool. That means I don't have to like hop between a bunch of projects. I could just stay in one chat window and that's really cool. Now, how much, what is the context window of, of a skill like this? That I can't say. I believe it's more than what you would get in your typical project or GPT. okay um okay let me stop sharing my screen and get back to what you were saying so you sell this for 99 bucks are you able to sell it like through uh claude's you know library or do you have to sell it on your own website or my own distribution yeah if you want me to share my screen i can definitely kind of show you how i'm doing this let's do it So this is the Claude Code skill stack. I used my own web designer skill to build this. And so essentially what I did is I have the actual digital product right here on my website where it talks about my Claude MD, some tips and tricks. And then it has the actual download links to download those markdown files on your device. So there's a ton of stuff on here. But essentially what I did is I took this digital product. Once it was done I gave it to Claude Code and I used my web designer skill that I have right here And then the web designer skill knew my Ryan Dozer branding It knew my style it knew my tone, my logo, et cetera. And then it vibe coded or developed this landing page right here. But the next step was I needed to create a Stripe payment or a Stripe product. So then I gave it my Stripe payment link, boom into Claude Code. And in about 15, 20 minutes, this Claude Code skill stack was complete, right? You have the social proof and FAQs and all the things that go into a converting landing page and whatnot. But that in a nutshell, Chris, is kind of how I built this. And in terms of distributing it on ryandozer.com, notice I have a little floating widget here that pops up everywhere on the website. And so this is actually how I'm monetizing this website right now. I'm and I'll go through this SEO workflow if you want me to. But a lot of this is just kind of vanity metrics right now. I started this a couple months ago and it's already gaining significant traffic across Google search and LLMs. And so how I'm monetizing this site is that when people come here, boom, the floating pop up comes around. I have it inside my actual blog posts. I have it as CTAs and several of my emails and email newsletters and drip sequence emails. So it's kind of just like a soft sell CTA right now of kind of how I'm doing this. I'm not hard pushing it by any means. So you're, are you a, a technical person by default? I would consider myself non-technical. I don't come from a technical background. Okay. Um, you're a marketer. Exactly. Many of us. Um, and that's not a pejorative. I'm a marketer. Um, okay. So you are, you're kind of dogfooding this, Like you're using your own product to sell your own product. You're using your own skills to create content on your website to create like this flywheel effect that bring people to your website to sell the same skills that built the website. Exactly. Is that accurate? Yes, that's partly accurate. Beautiful. Now, when they buy your skill package, is that just a bunch of MD markdown files that they can then upload to Grok, Gemini, chat, whatever? They get this exact page right here. And then they can take the actual files, download them, upload it, repurpose it with their context and use it how they please. Okay. What other opportunities do you see specifically in the skills space for Claude or for other LLMs that you think people should attack? Yeah. I mean, they could obviously package it and copy what I'm doing and use their own context. Because the real power here, Chris, is that I have subject matter expertise and you do too. And a lot of marketing skills, right? So that everyone has expertise in something, right? So like use your subject matter expertise. It doesn't have to be a marketing skill. It could be a skill for, I don't know, what's, what's something that someone's knowledgeable and maybe trading baseball cards or, you know, trading Pokemon cards, maybe package your years of experience in that particular industry, throw it into a skill markdown file, and then someone can take that and then basically use that as their thought partner. If they're trying to figure out, Hey, should I buy this card? Or maybe it's an investing skill. Hey, should I invest in this stock? Right. You're taking your expertise and then putting it into one file so that someone can use. Oh man, my brain is just buzzing with, with ideas here. Like no one is exempt from this. Like my 10 year old could create a skill for like how to most efficiently put Legos together. Yeah. And the thing is, Chris too, all you have to do to do this is literally just pull up the clot app on your phone, voice transcribe, brain dump, all of your thoughts onto this and just say, use the skill creator skill at the end. So it makes sure it creates it in the correct format and boom, you have a skill. Now, how can you, if at all, like how can you sell your skill within Claude? Is that possible? That I'm not sure. Like, are you talking like a GPT store type thing? Yeah. I'd have to look through that. I don't think that exists. Maybe I'm wrong there. Yeah. Like, uh, cause it did open the, I kind of pioneered that, didn't they? Yeah. With their own store. Yeah. And then it kind of fell off the wagon, in my opinion, but open AI is making a comeback. So who knows what's possible. Now, what is the difference between an anthropic skill and an artifact? So an artifact is just kind of a visual element that Claude creates. A skill markdown file is just a recipe for an AI agent to follow for a particular task. But you can also create markdown files for other things, right? So after this podcast is over, I'm going to take the transcript, save it as a markdown file, upload it into my cloud code system as context, but I'm going to save that as a markdown file. And what I've learned about this, Chris, is that AI agents or models right now, there are particular types of files that they just find easier to read with markdown being one of them. HTML being another form that they really like to transcribe and process versus if you try to give it a PDF, they struggle with PDFs more than they do markdown. So I know this is maybe impossible to answer, but let's say you have a 10 megabyte PDF with thousands of words on it to get, to give that same amount of context to AI. How, what percentage less context would it be? Like how much more efficient is that if, if you were to put the same amount of content in a markdown file, way more efficient, I can give you an exact percent or a text file.txt. One of those two would be much better off than just blowing it into a PDF because it's going to miss things when it's trying to read PDFs. Okay. So you're basically translating it to its own language with a Markdown. Correct. You're making it more accurate and more efficient. Correct. They just understand Markdown better. Okay. Man. Okay. So just to recap, you made $3,000, basically all profit, right? Like this is just your time. Yeah. And then here's the 3% stripe fees. Yeah. So here's the stripe dashboard. Um, this one actually came as like a consulting upsell. Some guy wanted my skills and was like, so impressed by one of them. And I was like, all right, man, a thousand dollars for an hour. And boom, he just paid me right there on the spot for it. Um, but yeah, over three grand. Um, and I could go back into the other ones here, but over three grand, probably total, uh, just from this stripe cloud code skill stack. Yeah. And the skill stack you created just from your own usage. Like you just, you took what you were already spending your time on and you monetize. Correct. Exactly. And whether you're a gardener or a marketer or you work in nonprofits, like nothing is exempt from selling your knowledge through skills. Nope. And I, you know, if we want to go back to the SEO space, I can show you one of these skills in action. And it's probably very applicable to what you're doing and repurposing your YouTube videos into blog posts and try to rank for various keywords. If you're curious to watch me go through that. Yeah, let's do it. All right. So this workflow here, like I mentioned, this repurposes YouTube videos on my channel into SEO optimized blog posts that look like this. Right. And so just the proof is in the pudding here. I did a quick search before we came on. If you pull up a private incognito window, and like in this example, you search for Blatato, one of my favorite marketing tools owned by Sabrina Romanoff. I was in the actual AI overview. I'm not there anymore. Unfortunately, there's my video here, but there's the YouTube video right there. And then boom, there's the blog post right under Reddit, right? Which is made from the same YouTube video. Exactly. So you're trying to essentially dominate the SERPs and LLM results with this strategy. And so that's just for example here. And if we go back to the actual workflow, all I'm doing here is I'm simply coming in here, copying my YouTube video URL. Let's pull up Claude Code. And I'm using the Claude Code extension within Visual Studio Code, just my IDE of choice. And then I use my SEO blog post writer skill. So I have a skill that's dedicated just from repurposing YouTube videos into SEO optimized blog posts. And there's a lot of stuff on here, right? You know, there's internal linking, external linking. I'm giving it XML sitemaps and word structures and all sorts of fun SEO jargon. But essentially what I'm doing here, and this is the chat that I did, is I'm giving it my YouTube video URL. I'm saying use my SEO blog post writer skill. So Claude Code knows to call that skill. And then I'm giving it some context, right? This is just my SEO search brain working here. I want it to actually rank for a particular keyword. and then I just threw it in and it gave some secondary keywords. And then I took the actual video links in my YouTube description, plugged it in there. So it knows exactly what to externally link. And then I always like to do this at the end of my skills. This is just something I like to do. Triple check the SEO blog post writer instructions when doing this task, because sometimes like, you know, Chris, AI can hallucinate. So if you throw in something in like triple or double check something, there's going to be a less chance of it hallucinating. So that's kind of the prompt right there. And if we go back to my website, I'm going to show you the actual article that this created. I did this the other day. This was a recent YouTube video called the best AI marketing tools in 2026. That's all it did from that one prompt. I didn't do anything else besides that. And you'll see here with the article, I have it so dialed in where it has the permalink structure. It has the proper H1, proper H2, automatically embeds the YouTube video that looks nice, right? automatically has I actually vibe coded this I added an email opt-in for every blog post so just to add another way for people to subscribe to my email list right adds the h3s automatically adds external links that goes to new tabs automatically comes in and scrapes using I believe it fire crawl I have set up on the back and maybe maybe it WebFetch automatically comes in goes to the website takes a screenshot uploads it to WordPress puts it in the place that makes sense, gives it optimized alt text and captions. And here's the cool thing, Chris, this is what really blows me away about this. It actually watches my YouTube video, finds the good points in the transcript, takes a screenshot of those points in the transcript of that YouTube video, compresses it so it doesn't bloat my server, gives it a keyword optimized title, alt text, and then gives it a caption and then dumps it into my WordPress blog post just like that. Right. And then it also has, go ahead. Sorry. No, no, no. I'm just listening. Yeah. And so I also have what's called an XML sitemap, which is basically all of the pages and posts on my website. So it knows based on that skill markdown file, I need to internally link three to five of Ryan Dozer's posts here. And then boom, it goes off to a relevant article that it internally linked right there, right? Having proper internal links with optimized anchor text is an SEO best practice. And I can keep scrolling through here, but like, this is a high quality article written from Opus 4.7. There is no way Chris, and it has my author bio and FAQs. There's no way you could objectively go through this for the first time and just say that's AI slop, right? And it's automatically ranking. And it's, and some of these are already starting to rank over time. I just need more backlinks, more authority. This is a brand new site where I'm just testing out random AI systems, just like I'm explaining to you right now. Oh man, there's a lot going on there. That's very impressive. And I'm just starting, Chris, like, you know what I mean? Like you'll see here the results so far. I mean, it's not crazy. A lot of people don't even get this traffic on high authoritative sites because they don't know what type of content to create, what keywords to go after, they don't have that SEO background like I do. And so there again comes the value of a skill like this, where I literally just took everything that I showed you in that quick demo, dumped it into that skill markdown file, and then boom, now I have a repeatable system that I can do this for every single YouTube video that I put out, which I do. Every single video, I turn into a blog post and about a two sentence prompt within Cloud Code and boom, it just does it via the MCP connection that I have inside WordPress. Oh man. Um, what? Okay. This is impressive. What, what didn't I ask you? What should I have asked you about everything you're doing? That's just awesome that we might have missed. I don't know about that, Chris. I got a long ways to go here. Um, it's, it's truly up to you. You know, there, there's all sorts of other AI marketing hacks that you can do. Um, You know, you can scrape LinkedIn profiles. So like you can use Appify and create a skill for that and get LinkedIn profile data is another AI marketing hack I was going to share with you. So essentially, I looked at your profile, had a LinkedIn profile scraper skill, use this paired with Appify with a free actor, dumped it into a Google sheet or a CSV that I uploaded. And then boom, I had it formatted like this. These are your last, I think, 60 or 50 posts where it came in here, provided an engagement score, provide the post URL. And then so that way you can use this going forward and saying, what were my hooks like? Which post popped off? Was it image? Was it articles? Was it text? This just provides more direction from a LinkedIn or social media content strategy standpoint. So that's one other example I was going to share. Oh man. Um, I mean, that's super helpful. Yeah. Um, the other thing I was going to share is that I actually vibe coded my own AI marketing OS or operating system. And so this just has kind of my day-to-day tasks. I have a countdown timer to when my child's going to be born, right? Just random stuff like this. This is a cool thing I wanted to show you. This actually syncs up to my Google calendar, right? So see, I have the Chris Corner podcast today and all these other things going on. So I have what's called a Google workspace CLI. A CLI is just another way to connect just like an MCP or an API connection where all you have to do is take this official GitHub repository, give it to Claude Code. It'll sync up your Google Drive account, your Google calendar, and then you can vibe code your own dashboards so that way it matches. Same with social media. I have a social media tab here. So this actually reflects today and the past days of what my social media calendar looks like. So if I click into this, it's telling me YouTube shorts, TikTok, Instagram Reels, Threads, LinkedIn, X. But of course, you know this too. Captions are different for YouTube Shorts, Instagram, TikTok than they are for Twitter or X or LinkedIn. And then I also have the actual Google Drive media file that it points to right there. So I can see all of this from one dashboard versus going into a social media scheduler or manually going through each platform and trying to figure it out that way. But I guess that's another real world situation here of just kind of vibe coding your own marketing OS, social media, YouTube, client work, community, SEO pipeline, all the day-to-day stuff that we have going on. And speaking of the Google workspace CLI, once you integrate that, it has access to your Google drive. So here's our good friend, John Chaney, who I actually had on my podcast too. And I had an editor create clips. Well, the cool part about this, if I go back to my cloud code setup, you can actually come in here and connect it via CLI, like I was saying earlier. And so now it can actually take those videos in the Google Drive folder, transcribe them, analyze them, and then come up here and create captions using a social media skill. And what's really cool about this, Chris, to go another layer here, is I have it connected to Plotato, which is my social media platform connected via MCP. So I can schedule all of this right inside the Cloud Code interface on my social platforms without ever having to leave this interface ever again. This is why I'm so optimistic about whether it's quad code or codex of staying in an IDE because realistically with MCP connections, CLI connections, API connections, I never have to leave this interface. It can just do everything right from this screen. Yeah, I mean, you said it best. It's your own personal operating system. Yeah. So that was kind of what I was going to plan on sharing here. I can stop screen sharing if you had any other questions, thoughts, comments, anything else you want me to cover, but there's just a few little AI marketing hacks I like to share. No, I mean, you just packed like three hours of value into 30 minutes. So I'm just like trying to like take a breath for a minute. Yeah, it's really good. That was really good. I don't even know where to begin. Like there's so many things that I could use here. I'm like, I'm, I'm optimistic. There will be a lot of takeaways for the viewer here. If you could leave people with one hack, one tip, whether it's about prompting or whatever, that would be applicable to the most amount of people with how to use AI, what would it be? Yeah, I would say that most people are still using ChatGPT, Cloud, or Gemini. It would kind of be back to what we said earlier is I would venture away from the GPTs, projects, the copy-paste system, and start to create some skills as step one. And then once you have those skills, I would highly encourage people to try Claude Code or Codex. It's not scary. It's not technical like it sounds. And then just start to learn that day in, day out. Figure out what are my tasks that I'm doing every day in Claude, Chad, GPT, Gemini. How can I transfer those tasks into an IDE and start using Claude Code or Codex or probably my top two? And explain what an IDE is again. Yep. I actually don't know what it stands for, but it's essentially a wrapper for the terminal, right? So instead of firing up a terminal, you can use an IDE like Visual Studio Code, Cursor, Google Antigravity. And I just like it. It's a more visually appealing interface to look at all of my files and folders. And the best part about this is you can sync up multiple AI coding agents in one interface. So I use Claude Code and Codex in tandem right inside my IDE. Okay. It's a level up from Vibe Coding. Yeah. Yeah, exactly. Okay. Okay. Ryan, this was amazing. Where, where can we find you? Yeah. So Ryan Dozer on YouTube, ryandozer.com. If you want to follow my little SEO project. And I'd say my community, probably AI marketing insiders shoot me a message on LinkedIn at Ryan Dozer. Happy to help anyone out. Okay. Thank you. Awesome. Thanks, Chris. Thank you. Thank you.