The Wine That Works by the Fireplace AND by the Pool Pt. 5
5 min
•May 12, 202619 days agoSummary
Host Forrest Kelly interviews a winemaker about creating versatile wines that work across seasons and settings. The discussion focuses on developing a rosé and white wine (Viognier) that challenge traditional wine conventions and can be enjoyed year-round, from fireside to poolside.
Insights
- Breaking seasonal wine conventions creates market differentiation—positioning rosé as an all-season wine rather than summer-only challenges consumer expectations and expands addressable occasions
- Blending traditional winemaking expertise with fresh perspectives drives innovation; the winemaker's beginner's mind approach to established techniques yields creative products that experienced producers might overlook
- Sensory language and texture descriptors (silky, floral, buttery) are key to wine positioning and consumer connection, moving beyond basic flavor profiles
- Cross-regional wine exploration (Napa, Miami Vine Expo, France, Portugal) informs product development and competitive positioning in the global wine market
Trends
Deseasoning premium beverages—positioning products for year-round consumption across diverse occasions and settingsHybrid wine profiles combining characteristics of multiple grape varieties to appeal to broader palatesExperiential wine marketing emphasizing lifestyle contexts (rooftop hangs, fireplace moments, pool days) over traditional varietal focusCollaborative tension between traditional and innovative approaches driving product development in heritage industriesSensory-first product development using floral and textural descriptors as primary design criteria
Topics
Rosé wine positioning and seasonalityViognier grape characteristics and applicationsChardonnay flavor profiles and butter notesWine tasting and sensory evaluationProduct development in winemakingOld World vs. New World wine traditionsLifestyle-based beverage marketingWine pairing with occasions and settingsFloral notes in white winesCollaborative product innovation
Companies
Miami Vine Expo
Wine tasting event where the winemaker discovered Viognier and gained inspiration for the white wine product
People
Forrest Kelly
Host of the wine podcast interviewing the winemaker about wine development and philosophy
Charlie Bigham
Featured in sponsored segments discussing pan-fried noodle products
Quotes
"I wanted to make a rosé that I believe is for all season. It's a full body rosé. You can have it by the fireplace when it's cold and you can also have it by the summer on the rooftop or by the pool on the summer day."
Winemaker (unnamed)•Mid-episode
"I think it is so ridiculous that people have created this idea that rosé is only for certain seasons."
Winemaker (unnamed)•Mid-episode
"I come with a fresher mind. I come with a beginner's mind. I come with bigger dreams."
Winemaker (unnamed)•Late-episode
"A good Viognier, the floral notes that you taste are so especially on the nose and even when you're drinking it, it feels like I have a book of flowers."
Winemaker (unnamed)•Mid-episode
Full Transcript