Jocko Podcast

541: Skills, Struggle, and Responsibility. With Jimmy May.

121 min
May 20, 202611 days ago
Listen to Episode
Summary

Jimmy May, retired Navy SEAL and founder of Beyond the Brotherhood, discusses his post-military career spanning executive experiences, parenting philosophy, and veteran transition support. The episode covers practical leadership lessons, skill-building approaches for children, and the critical work of helping struggling SEALs through mentorship and career placement.

Insights
  • Psychological reactance is a natural human instinct—people resist being told what to do, so involving them in rule-setting and decision-making increases ownership and compliance
  • Skills are learnable, not innate; most people fail initially at new activities but quit before reaching competency, missing the breakthrough moment where activities become enjoyable
  • Excess capability built before crisis is essential—whether snow chains before a blizzard or mentorship networks before job transitions; preparation prevents panic
  • High-character individuals are often the most at-risk for suicide post-military because they're the ones repeatedly deployed to combat; support must target the best, not the struggling
  • Parenting and leadership follow identical principles: treat people like adults, let them experience consequences, build skills progressively, and maintain consistent standards across all relationships
Trends
Veteran mental health crisis driving demand for specialized transition programs beyond traditional VA servicesE-bike regulation emerging as safety concern for youth; California facing deaths from unregulated high-speed devices without licensing requirementsGovernment credibility erosion accelerating; citizens questioning spending priorities (iPads for prisoners, failed infrastructure projects) and demanding accountabilityExperiential learning and adventure-based team building gaining traction in corporate leadership development as alternative to traditional seminarsNonprofit veteran support organizations increasingly relying on fundraising events and corporate partnerships rather than government fundingParenting philosophy shift toward competency-based independence; parents treating children as capable adults rather than dependentsSkill-transfer economy emerging where military expertise translates to civilian industries through structured mentorship rather than direct job placementCorporate social responsibility focusing on veteran hiring and support as competitive differentiator and employee engagement strategy
Topics
Companies
Beyond the Brotherhood
Nonprofit founded by Jimmy May to screen, select, and mentor transitioning Navy SEALs into civilian careers; addresse...
Mayday Executive
Jimmy May's experiential training company providing adventure-based team building, driving instruction, and executive...
Mayday Solutions
Company developing the Cable Pilot device for safer, faster telecommunications infrastructure installation by linemen
University of Health and Performance
Hired Sean Murphy from Beyond the Brotherhood; provides veteran transition and health services
Delaware Nation Industries (DNI)
Government contractor whose leadership donated $100k to Beyond the Brotherhood at Apex Assaulter fundraiser event
Jocko Fuel
Sponsor providing nutrition products; committed to sponsoring refreshments for NYC Seal Swim fundraiser
Origin USA
American-made apparel company producing rash guards and Jiu-Jitsu gear; sponsor of Jocko Podcast
Echelon Front
Jocko Willink's leadership consultancy; hosts Muster event in San Diego July 8-10
Primal Beef
Beef supplier and sponsor of Jocko Podcast
Colorado Craft Beef
Beef supplier and sponsor of Jocko Podcast
People
Jimmy May
Retired Navy SEAL (SEAL Team 2, SEAL Team 3) discussing veteran transition, parenting, and nonprofit leadership
Jocko Willink
Podcast host and board member of Beyond the Brotherhood; provides leadership mentorship to Jimmy May
Echo Charles
Podcast co-host providing commentary and questions throughout episode
Sean Murphy
Transitioned from Beyond the Brotherhood to University of Health and Performance; remains on BTB board
Drew Forsberg
Current executive director of Beyond the Brotherhood; analytical integrator complementing Jimmy May's visionary leade...
Mark Lee
Killed in action in Ramadi; Jimmy May arrived the day Mark Lee was killed during Task Unit Bruiser deployment
Mike Monsoor
Killed in action; Jimmy May was present during operation when Mike Monsoor was killed in Ramadi
Bobby Murray
Teammate who died by suicide; catalyst for Jimmy May founding Beyond the Brotherhood
Mike Day
Teammate who died by suicide; one of four SEAL suicides within four months that prompted BTB founding
Brad Geary
Wrongly blamed for death in BUD/S class; supported by BTB; has book coming out; speaking at NYC Seal Swim
Adam Schwartzentruber
BTB fellow running for Minnesota Senate; had trident removed then reinstated for running while active duty
Aaron Pena
First-class BTB fellow; successful real estate agent doing 15-25 deals annually; active fundraiser for BTB
Dakota Myers
Medal of Honor recipient; recently completed Battalion Recon School; participating in NYC Seal Swim
Bill Brown
Former SEAL, lawyer in New York; ran NYC Seal Swim for seven years; partnering with Jimmy May for 2024 event
Draco
Polish SEAL who went through BUD/S at 31; worked with Jimmy May at SEAL Team 2; helped with swim training
AJ James
Former Abercrombie model and pro Muay Thai fighter who became SEAL; went through BUD/S around age 33
Nick Shirley
Minnesota investigator exposing government corruption; California passed 'Nick Shirley law' to prevent exposure
Charlie Arbor
Co-founder of Limitless; helped launch Apex Assaulter fundraiser event for Beyond the Brotherhood
Ken McElroy
Co-founder of Limitless; helped launch Apex Assaulter fundraiser event for Beyond the Brotherhood
Lance
DNI leadership who donated $100k to Beyond the Brotherhood during Apex Assaulter event
Quotes
"The military to civilian transition is not an ending, it's a redeployment. Your mission has changed, but your capacity for excellence has not."
Jimmy May (quoting Beyond the Brotherhood article)Opening segment
"I didn't know how to raise money. I don't know how to ask people for money. I'm terrible at it. And so I decided I would just do like a May Day Executive event. And I'd do a couple of them a year. And that's how I would fund BTB."
Jimmy MayMid-episode
"You got to know where you are. If he can't find the car, I'm like, you got to know where you are, you know."
Jocko WillinkLeadership discussion
"If you let someone come up with the rules, there's so much more apt to be okay with those rules."
Jimmy MayParenting philosophy section
"The guys that kill themselves, they're not the turds. They're the guys that we put on the line over and over, who goes to combat over and over. Your best guy, where do you put your best guys? Right up front."
Jimmy MayBeyond the Brotherhood discussion
Full Transcript
This is Jocko podcast number 541 with echo Charles and me. Jocko willing. Good evening echo. Good evening. The military provides more than a job. It provides identity, community, structure and purpose. When those pillars are removed simultaneously, many veterans experience what researchers call transition stress, a combination of identity disruption, loss of community, and uncertainty future. Common challenges include translating military skills into civilian resume language, navigating unwritten workplace norms that differ vastly from military culture, finding community after leaving the tight-knit bonds of service, managing mental health during a period of major life change. Understanding these challenges is the first step toward overcoming them. The military to civilian transition is not an ending, it's a redeployment. Your mission has changed, but your capacity for excellence has not. And that right there is a quote from an article written about an organization called Beyond the Brotherhood and it was actually founded by one of my brothers from the teams who started his Navy career as an enlisted man on the path of becoming a new Navy nuclear technician. Oh, you're going to say that. Hey, it was your career. Thankfully, he found his way to college, ROTC, commissioning, and the SEAL pipeline, made it through the SEAL pipeline stationed at SEAL Team 2, followed by Language School for Arabic, which he utilized when he joined Task Unit Bruiser in Ramadi, actually arriving the day that Mark Lee was killed. He was on the operation when Mike Montsour was killed. He was wounded himself, a through and through miracle shot to the chest that missed his body armor and thankfully also missed his heart, his lungs, his ribs, his arteries, and his veins. And he went on to become a platoon commander at SEAL Team 3, where he worked for Sastoni. He was a troop commander, he was exo at Bud's, deputy commander at Seja Sotiff, opposite group one, he finally retired. He's been on this podcast before Episode 405. So if you want to hear the details of his career and the teams, you can have a listen to that. But Jimmy May hasn't taken his foot off the gas since retiring and beyond the brotherhood, has continued to have a huge impact. And that's not the only place that he's been making things happen. Yeah, he's back with us again to share some of his experiences and lessons learned. Jimmy, thanks for coming back, man. Thanks for having me, brother. You've been turning and burning as usual. Yeah. Although you take November and December off. That's correct. And July. That's right. That's legit. Yeah, because you know, I missed most of my first two kids' lives because I was gone 300 days a year in the teams, you know what it's like. And now I've got a second chance and I have, I'll be 12 this weekend. And you know, I just want to soak it all in. And so having those months available, because he's off a lot of school, so we do a lot of cool things. It's been so good. So you got, speaking of family, you got your oldest daughter is about to, she's about to finish. She's graduating from medical school and Baylor. So super proud of her. She's been driving hard. I mean, she was nine years old. She told me she's gonna be a doctor and she never looked back. So you couldn't talk her out of it, huh? You can't talk her out of nothing. She's got a hard head. She must get it from her mom. That's what I'm thinking. But no, she's super squared away. She got married about two weeks ago, another doctor, great, great young man, just really happy for them. And so she's about to a residency in Alabama. So really, like she's got a bright light ahead of her. How long is residency? Two, three years? I think it's four years. And I think it depends on what you're choosing. She wants to be general because she doesn't want to like get stuck at some, you know, big campus where you got to like, you know, be in the city. So she wants to kind of have a broader reach with things. Chuck. And what about your, what about your middle son? Middle son, dude, you wouldn't recognize him. He, I saw him at the wedding and he was jacked. He's good. I had to recognize him. I was like, who is it? How old is he? He's 21. I guess the, the male stuff started flowing and he's fighting. I'm not gonna tell you. Oh, he is? Oh yeah. He's fighting. He's training hard and he's about to finish the semester early and is a start vet school. So I just, he's got applications in, but I'm pretty confident he'll get in. He's been working in the vet industry for a long time. I think he's, he's got straight A's. He's good. Bro, when you're between the ages of perhaps maybe like 14 and 24, you're on steroids. Like, for all practical purposes, like you are on, if you're that age right now and you're listening to me, this is the best opportunity in your life to get jacked and strong. Echo Charles? Yeah. Agree? Yeah. Yeah. And yeah, good news about that is it goes beyond that as well. Age wise. But is that the peak time? Did I get it right? Yes, but depends on for what. So I mean, I'm not going to make it about, you know, my knowledge on this topic, but yes, in a way, chemically, yes, structurally, maybe not, you know, and if you're going for like big muscles, it extends more. If you're going for performance, not so much. But what's the peak peak performance time? 33 or something like that? No, that's like muscularity and stuff like that. They call it muscle maturity, but no performance is going to be probably around 25. Give or take. Really? Yeah. Performance. Yeah. Really? Pure performance 25 is the peak. Yeah. What about what about strength feats? Same? It depends on what you mean by strength. So like even like, again, this is a whole rabbit hole, but even you saying like, you just said an absolute word. I forget what it was, but you can't say it's not it ranges. You see what I'm saying? But even strength is like, what kind of strength powerlifting? Yeah, those prolific guys are big and older. They're like in the 30s. Yeah, right. Because structurally, you know, all this stuff or whatever, but like recovery or like speed, that's more younger guys. You seem to say. Now, would you at Bud's working as an instructor, Jimmy, the young guys are having a harder time, right? Because they haven't quite like matured out. Yes and no. It's like, you look at Hell Week and the backside of Hell Week, if guys are like 18 to 20, those guys are wearing shoes the next day. It's like their body just snaps back. But like guys are like 24, it still sounds young, but it takes a little while for them to mature above 28. Dude, I mean, you got to get a waiver to get into Bud's and we gave, I think we gave 11 waivers when I was the XO there. Zero made it. The body just doesn't heal fast enough. So it's a young man's game for sure. Damn, I didn't know that kind of stat right there. And I know a couple guys I have got through, I think AJ James, you know, that guy, you know, he still looks like he's like 23. Dude, he's like 60. I know he just doesn't. Yeah, he just doesn't age, but you know, he went through it like 33 or something. That guy who's an Abercrombie and Fitch model, and he was like a pro Muay Thai fighter, and they decided to become a seal. Like I'm not making this up. Yeah, no, he's a beast. Draco was pretty old to going through. I want to say Draco was like 31 or something like that. Yeah. Maybe. Draco's Polish, right? Yeah. Okay. So when I got my knee surgery, the doctor asked me, seemingly randomly, he said, are you Polish or Samoan? And I said, no. He was like, okay. And he just continued on. I was like, oh, why? I said, because Polish people tend to heal way quicker than normal people. And so does Samoans. Yeah. You know, I didn't say normal people. That's not a doctor term, but that's all I entered. You know, than other people. I didn't know Draco in the teams. I talked to him like two or three weeks ago. He's helping us out with the swim. We'll talk about the end. But just interesting, I, where our paths cross, I'm like, I didn't remember before, you know, I know he's been on here. I was so lucky to because it did a platoon with them, a team too. And we had such a freaking good time. And then randomly, he was the, the Grom liaison in Baghdad. And he did a bunch of stuff with them. Those guys are heavy handed, but yeah, they're good. Yeah, they're great. And he was, you know, he was there. So, you know, I show up in Baghdad and there's Draco. It was like, one of my brothers is already here, man. I was so stoked. But yeah, Draco Epic. So, and then you got your youngest boy. And you were just mentioning that. And one of the things I've been, you know, watching you do is you've been doing some linked in posts about parenting. Yeah. So I never had social media before, like most of us in the team. So when I got ready to get out, I was like, Hey, what should I like, Hey, if you're going to run a business, you need to kind of have a social media presence. You should learn about it. So I didn't know anything about it. So I'm like, well, it's just right about something you want to do. And so I started these dad drops because, you know, I really wanted to focus on my second chance of getting to be a dad. And I tell you, it's actually got a really big following. It's pretty funny. And it's just stupid stuff we do together. And, you know, there's always some kind of little takeaway. And yeah, he's just watching the man he's becoming. I'm really proud of him. You know, he's like, he's got a lot of strengths that I didn't have. And it's been really cool watching him grow. And, you know, he'll listen to this. He listens to a lot of podcasts I'm on. And you know him, if he always got by the neck when you see him, yeah, no, it's as he should. But watch yourself, boy, you sneak up on me. It could be a problem. Some of the things that you brought up, some of the topics, one of them is like, build it yourself. And this is actually in the warrior kidbooks, like the kid wants to mark wants a new bike. And Uncle Jake's like, Oh, you can't get a new bike, but we can get an old bike and rebuild it. And think of the value of that. Yeah, compared to the value of Oh, you want a new bike? Here you go. I mean, was a new bike cost Echo Charles 100 bucks, maybe 150? Yeah, I mean, at the bottom end, for sure. Maybe. Okay. Yeah, I think it's like three, four, five, six, seven years old. You're not getting a seven year old like a top end bicycle. I just got my son a BMX bike used off of like the offer up scenario and it was 150. Oh, so so I'm in the game. Oh, yeah, you talk about the used ones. Yeah. Yeah. Yeah. But I mean, even a used BMX bikes is shown up kind of dope. It showed up dope. Yes. How much is it new 400? Yeah, it ranges. Yeah, yeah. But yeah, 400 for a new BMX bike is normal. We actually did the exact same thing with work. We've got the old bike that's a neighbor. We had to replace the axle and he was like giving his pennies and it took us a while. He like sanded it down and he did a great job with it. And then we ended up, he ended up, someone gave him a bike later on and he'd outgrown that one. So he went to sell it. And I remember, you know, I sold an offer up, go ahead. So I'm waiting and I'm watching the guy and the guy's like, well, can you take less? I'm like, bargain with him, you know, and you know, it's 25 bucks, you're bargaining with like a, but he was like seven at the time, you know, he's got it. You know, you've seen his little straight face. He's like, he's like, he looks at me. I'm like, I was like, hold up for 25. Did he get the 25? He got 25. Oh, yeah. So that's a great lesson though. When you, when it, by the way, one of the things that I notice about these things is, and this is the same thing I notice about parenting is it applies to everything. It applies to anyone you interact with. Like if you want somebody to value something, you have them build it themselves, including, oh, we got some project that we want to do. And I've got a, my, my team is going to do it. Why don't I let them build the plan? Cause then it's going to, they're going to take ownership of that plan and it's going to, they're going to value it more. And it's just the good way to do it. And the, another one you have is do the maintenance yourself. Yeah. He's the made a executive maintenance manager. It's his title. He gets 10 bucks an hour. Dude, the guy can clean weapons. He scores away my spear guns. I mean, rinses all the gear. I just drop all the gear in the, in the, you know, in the fridge or the garage or wherever we're at. And he just like gets to work and, you know, a couple hours later, it's clean. Well, I load for the next one. So yeah, there's a, there's a underlying theme here that I've talked about before, which is like as much as you can treat your kid like an adult, the better off it is. And that's a classic example. You're, you're making him work, but you're paying him. So he's getting recognizing that I can earn money. I have value. I can make things happen. I have responsibilities. If I don't do what I'm supposed to do, I won't get the money. Like these are really good lessons that you can teach someone. Respect your elders. Yeah. You know, we're from the South. Yes, sir. No, sir. It's how we roll here. It's kind of weird in California because it got pronouns and stuff. But I'm like, Hey buddy, take your best guess and you make sure you say sir, ma'am. But no, we're pretty tight on that. Like he's a very respectful young man. And you know, he had a little scrape of school pretty recently. We talked about the other day. And you know, the teachers were like, Hey, he's been respectful and he owned it. And it was a, it was a good walk away. We can talk about it if you want. It doesn't matter. No, it's, it's an interesting one. And it's funny because, you know, we just had a podcast last week, we had a guy on that I grew up in the same town as me. And I was a rebellious kid, right? And you, you want to have your kids, in my opinion, you want your kids to have the level of respect, but also have a little underlying of questioning authority. Yeah, you know, like a little, a little bit of questioning authority because there's bad people. There's adults that don't deserve respect. And if you automatically think, Oh, I, this person's older than me, so they're better than me, smarter than me, no more than me, I need to listen to them. Well, look, there's places where that is actually going to get you in trouble. So there's a, there's a, you got to teach them both those things at the same time and learn because, yeah, being respectful to people is, is, you know, elders, people that you're as you know, it's funny, I, I say like, I treat when I was in the SEAL teams, I treated the admiral, the same as I treated a new guy, you know what I mean? Now, not, not, if you were in a platoon with me when I was an E four or an E five, and you were a new guy, I can't make that claim. But when I was a little older and was a little bit more mature, like didn't matter who you were, it's like, okay, you got something to say, I'm gonna listen to you. That sounds like a good idea or it doesn't sound like a good idea. And giving kids that ability to treat other human beings with respect, but always be keeping in mind that you treat them with respect. What's the thing that Matt has said, like treat them with respect, but have a plan to kill them. You don't have to quite go that far. But treat them with respect, but remember, people have their own agendas and people might not be, they might be doing nefarious things. Go watch out for that. Dude, he's a deep thinker and he always asks really good questions. I mean, you know, sometimes I don't even know the answer. I'm like, bro, we're gonna have to get on some chat GPT and try and figure this out. Like, but, you know, he asks deep, good questions. And I'm really proud of him. He doesn't make the kind of grades my first two kids make. He's just not, doesn't have the same interest. I hate to say that he just just doesn't interest him as much. But man, he's always got these really good questions. And he's a sharp kid. He's got, he might pull off strays this year, but barely. Or the other two were just, they just, their little dopamine hit was like, ding, when they got good grades, the youngest, he ain't that way. Yeah. Yeah. Next one, let them come up with their own rules. And again, I'm paraphrasing kind of the main theme of these posts that you do. And you, you will describe a situation that you were in, describe what you did, how you handled it. Sometimes you're like, Oh, I screwed this up. Sometimes you're like, Oh, this got screwed up for me, or I could have done it better. But here's the lesson from the future. And one of them was let them, let them come up with their own rules and the debate you were having is he wanted to stay up till 10 o'clock and on a non-school night. Right. Yeah. And again, a great example of if you let someone come up with the rules, there's so much more apt to be okay with those rules. Yeah. He doesn't like being told what to do. So like, when we're trying to make him go to bed at a certain time, I was like, Hey, time out. Why don't you say what time you want to go to bed? What time should you go to bed? Make you tell me what, what makes sense? And he would say it. And I'm like, Okay, then I don't have to remind you anymore. I'll tell you what to do. Right. Because if I do, I'm just going to start reducing it by 15 minutes every single time I have to bring it up. So you're fully in bed by this time. Is that correct? He's like, Yes, sir. I'm like, Okay. So he sets this little alarm. It's got this little like Indian guy singing. It's pretty funny. I was like, He's into that thing. And so it goes off at like five minutes before he brushes his teeth, he gets in bed. Yeah. It's his rules not mine. You know, there's actually a term for what you're describing. It's called psychological reactance. And it is a natural human instinct to push back against things that we're told to do. It's a natural thing, psychological reactance. And you know, once you realize that you look back at your whole life and be like, Oh, every time I tried to tell people what to do, they didn't like it. And every time someone tried to tell me what to do, I didn't like it. Now look, are there exceptions to that where you get a leadership vacuum when it's time to make a call? Yeah, those things happen. But with kids for sure, every time you tell them to do something, they usually don't want to do it. Yeah. And now everything is on it's on a timeline. He knows his timelines. Like we ride e-bikes to school. I ride an e-bike everywhere. You've seen me run around. And it's like probably three or four miles. But he leads. So now he knows how to signal with his hands, you know, so he learned how to ride an e-bike for me. We got we're on helmet comms, we're talking the whole time. So, you know, if he's going to do something stupid, at least I can try and slow him down. Because I think a lot of these guys, you see people doing stupid stuff on e-bikes. I can't imagine what goes on in the ERs with those things. And it's like, you know, at least he learned right for me, I know, before he gets out there with a bunch of his, you know, half develop brain buddies out there to do something crazy. E-bikes are crazy right now in California. Yeah, there is no rules. I don't know what it's like in the rest of the country. But look, we live in Southern California, the weather is good 100% of the time. And so kids now they have these these vehicles, these e-bikes, some of them can go 60 miles an hour. Yeah. And these kids rip on them too. And like, I will see, first of all, they have gangs. Yeah, they look like a motorcycle gang, except for their 11. Yeah. But there'll be 32 of them ripping wheelies all over the road to sidewalks. It's freaking crazy. I gotta say, I kind of like it. I do. I kind of like it. I don't know. Dude, one of these little gangs were on skateboards, came up two houses down for me, jumping off my neighbor's roof, like making videos. I'm like, dude, like, that's pretty gnarly. But I mean, yeah, the kids are getting after I wonder what's going to happen with the e-bike thing, because I have seen there's been a couple of kids killed around here in Southern California, riding e-bikes. But look, kids got killed on regular bikes too. But kids, there's no rules. There's just no rules. They don't have any signaling devices. So it's just like a kick-ass ultimate bike of all time. It's one of those things that's super fun until they regulate it. You know, it's like right now it's fun and they're going to probably put, you know, governors on us and go that fast. And there'll be some kind of like the like geo fence where you can ride them, you know, it's gonna they're gonna they'll suck the fun out of it, but it'll also make it safer. Yeah, it's kind of a bummer not to be a downer, but a big part of the e-bike thing because there's category how you say some go super fast, right? And it's so it becomes a different category. It's more like a motorcycle, but electric, you know. And some kids with those high end ones, they'll just go on the sidewalk and stuff like that. And you know, they're, you know, like rebellious kids, but they're you can kill like old people, like there's like an old guy who's just walking, he's a substitute teacher, he's just walking home and gets hit with it from one of these rebellious kids who's been kind on the hook for his reckless driving and stuff like that. And he's like, you know, he's a rebellious kid. He continues doing it hits this old man kills them. Oh, this happened for real? Yeah, here in California. Oh, so it's like that kind of stuff I get the cool, it does look cool. But it's like, I don't mean to be the old man, but I don't want to die from these freaking kids. You can't follow rules. You see what I'm saying? So that's happening as well. So the regulation is not completely. Yeah, the thing that's such a bomber is, is it gives kids so much mobility to go wherever, you know, when they're 13 or 14 years old and being able to go to practice and the thing and the stuff and the friend's house. Like now you can do it on a regular bike. My son, who's an older kid now, but he's like anti e-bikes. Yeah, I could see that. Yeah, I could see you because he pedaled everywhere. He will tell you, you know, uphill both ways the whole nine yards, you know, I'd never run, you know, like, okay, bro, but he's, you know, that's the way it is. Yeah, I have, we have a bunch of e-bikes. So I'm down for the e-bikes, but the, I think they're going to break it up into categories with the laws. In fact, I think it's already like that. So if it's like one of these categories, these fast ones are like, okay, that's not an e-bike, that's a motorcycle. You see what I'm saying? Then you have certain rules with that. Certain, like speed limit will be there. Dude, the one I have has goes like 18 miles per hour. Like you can. Yeah, but there's a little way you can unlock it to make it go faster. Yeah, okay. The one that I bought for myself was my son kind of took. And like, you know, that one can go fast. It can go like 30, 30 miles per hour, which is. I unlock mine so it goes faster, but the thing is it's got those dorky dad baskets on it, you know, because I shop off mine. I got school books on it. So I got like my socks pulled up like I looked like that dorky dad, you know. So he don't ride my bike, but it keeps him off it, but it's faster. How fast is his one? His goes 22. Yeah, yeah. Well, yeah, that's a e-bike. That's like not, not crazy. Yeah. Unless you're buying a huddle or not. Line going up the hill, I got a pedal to get, I'll get up to 30 something. Yeah. Do you think, do you think that if you openly admit that you look like a dorky dad, that that means you're not? No, I know. I mean, I'm not, I know. I pull up the school with the baskets on the bike. I know. Yeah. Yeah. Send it. I got a helmet on. You were just harassing me about, you were harassing me about my iPhone holster, which is funny because I, you know, I was surprised because I've been wearing a, some kind of a phone clip since I was the Admose Aid in 2005. And I had a black, I had two blackberries. Yeah. One, like for the classified stuff and one for unclass and like I had to carry them and they came with a little holster, blackberry. So, so this posted up with that. We got him. We know we got him because he's been making excuses for like, I mean, on air for like, no, it's one of those things where I don't even know what I would do with it. If I didn't have it, it's cool. You're right, bro. You're right. You're right. We'll get you some of them tall white socks to go with it. Well, that's what I was asking. I was trying to figure out like, Hey, we know, I kind of admit that I look like a dork. Oh, no, no, you're 100% a dork. There's no escape. That's how. And by the way, I do have, well, my wife has an e-bike and I drive it sometimes. And it is not a cool. It's not like a cool e-bike. It's not like looking. Yeah, you don't go, damn, that looks cool. No, you go, that dude's a dork. Yeah. Yeah, there's a range, right? Like some of them. Yeah. That's true. Next one. Have excess capability before you need it. Boy, this is a good lesson. And you know, it's interesting is one of the things we teach at Escalon Front is don't try and build relationships when you need them. You know, try and build relationships when you don't, when actually when you can give something someone like that's when you want to build, you know, I don't want to run to Jimmy and say like, Hey, I need a favor. You know, I know I haven't talked to you much over the last six months that we've been working together, but I need something from you now. Can you help me? That's not, that's not a good way to do it. And your point was, you know, have excess capacity, capability before you need it. And I think the picture was snow chains going on a vehicle. Yeah, yeah, he and I were going out and we were going up to Mammoth for that big dump, you know, and we had, we, I brought snow chains because that's what you do. And man, you'd be shocked how many people didn't have snow chains. I pull people out of the ditch. They got their kids in the car. I'm like, bro, you're going to put your kids out here and you know, it's got like 57 or 70 inches of snow dropped and you're going to show up here in that, you know, Ford Festiva with no, no chains. It was just, I don't know. I mean, I try to keep him prepared. It's what we do, you know, and it's just an important thing, especially when you're head of a household, you're head of a family, and that's where we're prepping him to be, you know, reverence for life, even for a possum. Yeah. Yeah. So there's a bunch of little critters around SoCal, you know, we, and we had a possum that was eating our avocado. So I tasked the young man with capturing it. So he needed a live traps. We caught it. It wasn't a capture kill operation. It was not captured detain. I believe that's what I have to call it. Yeah. They kind of give you the wink, wink when they know it. But anyway, so we caught it. I'm like, what do you want to do with this thing, buddy? You don't want to kill it? Or he's like, well, because there's someplace we can take it. And you guys know the Famosa slew down here. That's like our possum release zone. I was like, well, we can take it to the zone. I'm like, yeah, let's do it. And it was pretty cool to let have him go out there and, you know, just we hunt, you know, we kill deer, but we eat it. We kill fish. And it's just, we don't just kill for no reason. And I think that the food chain is healthy and important, but there's no reason to kill someone if you don't need to. So. Yeah. Yeah. Reverence for life. This was a good one. Press tracks are free. So basically, your boy had a dead man's gun. What we say, what we call in the SEAL teams, a dead man's gun, which means he didn't have around in the chamber, pulled the trigger and it, it just went click and didn't go bang. And that's a huge violation in the SEAL teams. It's not a safety violation, but it's like a, it's like a mortal sin. You know, it's, you are really going to catch some shit if you have a dead man's gun. Yeah, you might end up taped up or happy had. Yeah. Yeah. And, you know, second place in a gunfight is a no place to be, you know, actually I've, I've lost a few gunfights in my career, unfortunately. And, you know, it's just a, it's a helpless feeling. I think it was click and the other person looks at you and what's going to happen, you know, so that's never happened to me in real life. But when he did that, I was, I had to like impress upon him how important that was that he knows the condition of his weapon. I mean, as a professional, when you pick up a weapon, you should be well trained and you should be professional with that weapon and proficient at least. And the fact that he did not understand the condition of his weapon was a problem for me. So I didn't punish him too hard, but I don't think the young man will have any more dead man's guns. Yeah. And I think that was one of the main points that you made was like you could have told him, you could have, you could have preemptively saved him the embarrassment, but you didn't. And you know, this is something I call letting people brush up against the guard rails of failure. And it's a beautiful thing to make a mistake on the range that you will then never make again in your life. And so that's what positive actually, we just had a guy on the podcast, a guy that I grew up with, and he got into an incident where he pulled a gun on someone like they were in a fight. And he pulled a gun on someone shot the guy once shot the guy twice, like in the gut. The guy kept coming. He aimed the weapon at the guy's head. And it malfunctioned. Wow. Yeah. And so he didn't kill him. The fight kind of, I forget the rest of the story, but they broke up and when they went to court, the other individuals had instigated it. And so he didn't get in trouble. The lawyer was like, Hey, if I were, or the state was this in Connecticut. Wow. The judge, the judge said, you know, this was self defense. And he was like, he said his lawyer spoke and he goes, Okay, I'm dismissing this. And, and then the lawyer, the judge looked at him and said, Hey, you better go in the military immediately. He was like, Yes, anyway, the Marine Corps. But, but if he would have known the condition as a weapon, or he would have known an immediate action drill, he probably would have killed that guy, which for him would have been bad. But well, if it malfunctioned after two shots, then it's probably that's not a condition issue, right? Yeah, true. But he didn't have an immediate action drill. Yeah, he didn't know what to do. And yeah, so Well, you used to let me fail all the time in teams, man, I'd do something you were running trade at and I was floundering. I remember this one off, we were just, it was just mayhem, you guys killed all of our guys. And then you were just like, What are you gonna do? I'm like, I don't know, I'm trying to carry somebody put some down, help someone else carry you just like bugging me. And I was like, I didn't have any answers. You just let me fail. And then I remember, I failed so hard that I learned a lot, learned a lot, probably the biggest failure you let me have was when you asked me, this was actually real world, I came back from OP and I didn't know where we were. You were like, show me on the map and I couldn't do it. And you just sat there while I figured it out. It was, I know you knew. Yeah, you just sat there and let me figure it out. And I remember I was so ashamed. I was like, to this day, I always know where I am. And my son knows that story. You know, we walk out if he can't find the car. I'm like, you got to know where you are, you know. Yeah. Yeah, that's a bad way to learn that lesson. And, you know, it's probably one of those things that I looked at was like, I wonder if he's, you know, I wouldn't want you to roll out into Ramadi, not knowing where you are. And I probably didn't really even think of it. And then you, whatever came back from an op and was like, good, do you know where you were? Yeah. Yeah. And that's, you know, very lucky for my career was working in training cells, a young seal, and like recognize the importance of that. I remember the first time I ever asked an officer, I remember who the officer was, we're out on land nav and, or they were out on a patrol, and he's behind his point man. And we were up in, we're up by Big Bear, doing like patrolling. And I said, Hey, you know, hey, LT, get out your map. And you got out his map. And I was like, I said, do you see that mountain over there? And it was the most beautifully articulated terrain feature in the world. It was so obvious. And I go, fine, show me that, show me that, Noel on the map. And bro, he looked down and he started looking at the map and his first guess was like three kilometers off. And I'm like, bro, you don't know where you are. And he's like, so yeah, it's a most important thing to know on the battlefield is where you are, but it applies to so many different parts of life. You savaged me on that. You straight up went through like, okay, so if someone down, you got to call cast, I know you're not the OIC, but you were the next guy, what are you going to do? You're going to call it, you're like, you just let everybody down. Like you really, you let me have the hook, you know, and I'm glad you did that because that's a, I was pretty important lesson I learned. I'm glad I learned it early. Sure. Well, speaking of that, one of the things you have is passing on skills. Like, man, you did say something, I don't remember the exact quote, but you said something like, skills don't deteriorate, skills don't disappear. And I was like, well, there was a lot of skills that do actually deteriorate. Did you go away? But when you pass on those skills, this is one thing that you kind of get for free that you can give to other people, the skills that you have, if you invest some time in them. And the cool thing about that is that, you know, I'm not talking about just what I know, but you've, everybody's got skills, you know, and maybe you can play the guitar, maybe you can draw things, I don't know stuff that I can't do, but these are things you can pass down to your kids, and maybe you know a language. These are things that they can have forever. And it's part of your legacy and setting your kids up for success. And I think my first two, I have to say, I didn't think this much about being a dad, but now that I'm older, I really am focused on trying to do the best job I can. This is how it should be, you know? I'm not distracted by all the things I was in my youth. And when I think about that, I'm like, what do I have to offer? And I try to freely give him whatever I can. Yeah, well, I think one of the things that I didn't really recognize until I had kids was the inability for kids to recognize what skills actually are. And there's a couple examples of this, number one being, and I put this in, in way of the Warrior kid, it's in there, but you know, my oldest daughter came home from school one day, oh, I'm stupid. I'm like, why do you think you're stupid? She's like, well, I don't know my times tables. And I was like, oh, well, how much have you studied? And she looks at me like, what do you mean studied? And she thought you should just know how to, you should just know how to know your times table is something you're born with. And so she literally thought she should just know them. Or, you know, she should look at them one time and now the other kids know them. So I taught her how to make flashcards and she don't have a study. But guess what? There's so much fighting. Like a lot of people think, oh, yeah, you just, you kind of know how to fight. No, you don't know how to fight shooting. You just don't know how to shoot. You know, you watch the movies and you see people, they just pick up a gun and shoot people with a pistol at 20 yards. Although I was watching a TV show the other day, I walked, got home and my wife was watching something. And this dude, there's like a guy with an assault rifle who's shooting and this guy has a drop on him with a pistol and takes three or four shots. Oh, and shot his buddy. He didn't hit the guy that was the main threat. And I'm like, bro, that's like, you got a red dot on there, bro, chill out, get a breath in and for you to drill this, dude. But, but whatever it is, you know, even this, the basic sports, you know, hockey, basketball, soccer, whatever sport, man, if your kid practices it, they will be better. And this is something I know you kind of like working your kid through to get him a little familiar with Jiu Jitsu and show up. It's more fun. It's more fun when you know what you're doing. It's more fun. You got a little bit of that skill. So, you know, during COVID here in California, they shut down all the schools. They shut down churches and schools left over like left open like liquor stores and dispensaries. It was kind of an interesting paradigm they decided to do here. Anyway, they shut down the school, the public schools. And so I was like, I'm not joking. That's actually true. Oh, no, I live in California. It was like funny that you just said that and we just kind of carried over the conversation. It was like full insanity. Yes, it was full insanity. We're going to shut down this mom and pop, you know, hardware store that's been here for 100 years, here for 100 years that that nine people go in a day. Yeah, that one shut down, but Home Depot with all these people going in there, that one's staying open. Well, why? Because that one stayed open. Like, yeah, it made no sense. It was total insane. What's the what's the rational behind a strip club? Like if anything, were strip clubs open? Yeah, but I heard they're open. I didn't go, but I heard they were heard there open. I knew I knew I could see your face. I'm like, I'm trapped. But no, they didn't shut those things down. I'm like, what? How did they not shut down strip clubs? I'm sure it was like, it was probably, I don't know. I can only imagine it was probably like, Hey, this is a required business or something. Because why wouldn't you shut down liquor stores or marijuana dispensaries? I don't know. But they weren't. But anyway, we they shut down the school. And so we did the homeschool thing for a while. Dude, I'm not dumb. I tried, but I'm not a professional educator. Like I really did. I'd like go over the whole curriculum I was supposed to go through, and not even add something cool. Like we're going to change a tire or something, you know, like I tried to throw something else in there and teach him. He was getting he was falling behind. And so we got a slot for him at Rock Academy, which is like a Christian private school here. This is the best thing we ever did. But the first when he first got in there, he came home and he's like, Dad, I'm dumb. I'm like, Oh, buddy, you're not dumb. And you're not dumb. I'm dumb. No, I'm right. I'm like, Listen, it's my fault. I didn't do a good job. But also the public schools are behind the private school. So they thought about rolling him back. Some teacher there, she was so sweet, took him under his wing, under her wing, she straight up did like, you know, lunchtime. And dude, he he struggled for that first year. And the next thing you know, he's doing he's getting good grades. But that summer was key. And like the Warrior Kid book with the flashcards, we did that. We did this. I called ahead on like, Hey, what's the next year stuff we're doing? And we did like, we got ready on capitals ahead of time, we got on the multiplication table, everything we needed. He went in ready the next year. Now he doesn't think he's dumb. And I was just, you know, it was interesting. He's just he's not dumb. And it just broke my heart for him to hear him say that. You know, and really, we just didn't have him prepped right after that we, you know, he's doing great. And that is something that will catch kids all the same way it caught my daughter, the same way it caught your son is like, and it happens, you know, I'm not good at this, I'm not good at that. The first time they go play baseball, the first time they go play soccer, and they've never done it before, guess what, you're going to suck. And by the way, this is true. And there's there's a there's a there's like a point in in things that you have to get past to see what it's going to be like surfing. Like if you don't stand up and ride the glass on a surfboard, that might take you, might take you one session, but it might take you five or six sessions might take you two or three sessions just to stand up. Some people don't even stand up the first time they go surfing. And then so what do you like it? No, I don't like it. It actually sucks. I'm in cold water. I'm falling down. I can't breathe right like I don't want to ever want to do this again. In jiu-jitsu, I always say you have to train jiu-jitsu until you submit someone for real. Like if you train jiu-jitsu until you submit someone for real, the entire journey up until that point is pretty much miserable. You're like, yeah, this I'm terrible. This sucks. I don't like it. And there's so many different things that if you have to get enough of the skill that you can actually enjoy the activity before you decide whether you don't want to do it or not. And you know, jiu-jitsu is a perfect example because when I was just intrigued, I showed up. I was a good wrestler. I had a background. I was getting whooped. I'm like, what the hell is happening? Like I didn't even know I had to tap and they're like, you want to tap? I'm like, I don't think so. Like, oh, wait, I have to do a suit. Like they're just being cool. Like I just had no idea. And then actually that happened again when I met you and Ramadi and you're like, you want to go roll? I'm like, yeah. And then I'm like, what is this? Because I think I was like a blue belt by that time. So I kind of had some time on earth and on the mat. And it was a level I was not prepared for at that time. But uh, yeah, that's the jiu-jitsu. But wrecking for kids and adults, by the way, because a lot of times adults avoid things because they try it one time. They go, I don't like this. I'm not good at this. No one's good when they start. Like very few people are good at something. I would say one out of every 100 people are kind of good at something like like jiu-jitsu. Like sometimes you roll with someone you go, this person's never really trained before, but they're going to be jiu-jitsu is a tricky one. Jiu-jitsu is kind of, maybe like shooting. Some people have, they're naturally probably probably three out of every 100 people. Like they're going to be, they're just naturally good shots, right? And then there's three people that are naturally going to suck. And it's going to take a lot of work. And occasionally those kids get dropped like from training. Yeah. But most of the time, those three kids that aren't that great, they'll have to practice a little bit more, but they'll get up to speed. And then the rest of everyone's just kind of in the middle of the bell curve. Like you're, yeah, you're, I had a hard time learning pistol. I did. I was jumpy. It took me a while to get it, but I eventually got it. You know, I didn't have to get rolled or anything. I was, I was on the range with some people that are not too, not too, uh, firearms familiar. And again, I was watching them as like, bro, people are like shaking and, and like just, just, I probably, I mean, I wouldn't do this for real, but I would feel pretty confident, pretty confident about just attacking them even if they had a gun. You know what I mean? Like I think I could take them. Like if I saw, if I saw some of these folks on the range and I was like, Oh bro, I got this, like you give me a hundred bucks. I'll take this fool down right now. Cause it's not, cause if you don't have that natural skill and you've never done it before, bro, you're gonna have problems. Well, I, so one of the things that made me executive, we'll talk about that later. I know, but like I do a lot of shooting ranges with people and I like Canadians down here that never touched a gun and man, they're literally shaking when they do it. And you can see them like they just can't stop. And it's like, Hey guys, it's a shovel. You pick it up. It does what it said. It does exactly what you can't do anything else. It only does what, what you do. And if you, you know, the big three safety rules, you keep those things in mind. We can like go and usually by the end they're pretty good. I've had guys try and load the magazines the wrong way, like putting the bullets in the wrong way. But by the end, I'm not joking. But by the end, you know, that I had these, this Canadian group and they were like, wow, we thought guns were bad, but actually if I was trained by you, it'd be okay. I'm like, yeah, you know, it's just people just don't know and they just, they freak out. That's crazy. So pass on skills, learn skills and pass them on. By the way, learn skills and pass them on. There's little things that you can learn how to do. And, and, and by the way, this is a good for your neurological health is to continue to learn new things. So learn skills, pass them on. The last one I want to talk about that I noted was defeating learned helplessness. And this, I don't know, do you know any, do you know much about learned helplessness and what it is? I heard that from Mark Schaefer. And the problem was people were just like, they would see something and it would just be like, Oh, it's too hard. And they instead of trying to fix it themselves. And then this learned how I'd haven't heard it anywhere else except for them. So there's a experiment. It's a kind of a famous experiment or whatever, not famous, but it's an experiment that was that's gets done. And you take a classroom of people, or whatever, 20 or 30 people, and you divide them into two groups, and they have problems to solve. And one group, the first, let's say five problems are relatively easy. And the other group, the first five problems are impossible. And so they go, Okay, they give them the first problem and like one group's like, Oh, they get it. And the second group can't get it. And then they give them the second problem, third problem, fourth problem. And then on the sixth problem, they give them like a medium level issue or medium level problem, the people that have gotten all these other ones done. And by the way, they know that they got it done. And they also can tell that the other people couldn't get it done because they're like, you know, put your pens down when you're done. And the other people are still trying to figure it out. Well, the people that had achieved repeatedly, they get this medium level problem. And the people that have been defeated, they they can't get it. And this is very common. It's kind of like that. You know, when you when you have to they would take two mice, and you put them in it to fight each other. Yeah. And the winning mouse has like an 80% chance of beating the next mouse, because it just gets confident. And then it starts walking around just being like, Oh, I can kick ass. So the idea of learn helplessness is a real thing. And where this plays in is when you go and swoop in to solve problems for your kids. And they think they can't do anything themselves. What was the example? Do you remember the example used in this? The one that comes to mind, I don't know what I can't remember specifically, but he high centered his four wheeler is before I got him a dirt bike at a four wheeler and he high centers his four wheeler. And he's like, we're on columns like a dad, you help me get this. I'm like, Sure, I grow up. Okay. So what I think you should do is like, dad, you can lift this. I'm like, Oh, I know I can. He goes, we are going to help me. I'm like, I am helping you. I'm telling you, which I want you to lean forward and try and rock and hit the throttle. And it took a while. And he had some tears going. He's frustrated. He's mad at me. You know, he's like, No, you can just dig this. I'm like, I am. I'm helping you right now. And they'll later on, I heard him, his friend was at our house and they were like, Oh, let's get your dad to help. And he's like, dad won't help us. Dad won't help us. We got to figure it out on our own. And I was kind of laughing. I'm like, that's right. That's right. That's exactly right. Dude, that's where it should be. Awesome. Well, check those out. LinkedIn, you do these posts, like, I don't know, like, maybe once a week or once every other week, you do something. And you got a bunch of other stuff on there, but I thought those were interesting, not only from a leadership of your family, but of everyone. Yeah, I think there's just, I think I would like to see parents take ownership of their home in a way I didn't for my first two kids. And now it's just such an important thing. And I'm just, it's one of the most rewarding things in my life is to get to be part of his life. And, you know, I still work to help my older kids. They're fiercely independent, you know, like, it's, I'm proud of them, but I didn't get to do a lot with them. And so this was, I'm so grateful for my second chance, honestly. No, it's pretty amazing that your other two kids are so awesome. And it's kind of like, bro, I guess you did do too. No, no, no, no, no, it's not that. Think about it this way. My first two did awesome without much help for me. And now I'm helping this one. And there's some pressure. I'm like, what's going to happen if they don't do awesome? Is this, am I the common denominator? So I got some kind of weird pressure that I try not to put on them, but I definitely feel it because the first two did awesome and without me. And now I'm like, Oh, you know what I mean? Yeah, bro, you better. No pressure on that. Hey, if you're listening to us right now, kid, right? Or you're like, no, don't worry about it. You just do, you just do a good job. Man, you're gonna be awesome. Let's talk a little work activity. So you got made executive. These kind of like our team building exercises, pressure situations, unifying a crew. Tell us about it. Yeah, so it started off, I went to, I went to business school and I was like, Oh, I guess I can do consulting. So I started doing consulting and they're like, Hey, can you do an icebreaker? And then it just turned into straight out adventures. And that's what I'm doing now. And it's been a blast. You know, for me, I get to be part of someone's biggest thing they've wanted to do in their whole life. And so it's not always companies. It's a lot of YPO, it's Young Press organization, a lot of EO, but also it's a lot of companies want to do business development. And so they just come up, they'll dream something up crazy. You know, like they want to go shoot a 200 pound fish. So they want to go crash a car, learn J turns pit maneuvers or, you know, blow something up. I'm like, Okay, like, they'll usually be like, What do you mean? Okay, I'm like, Yeah, just let me do some math. I'll come up with a number and we'll figure it out. And usually they're kind of beside themselves. I'm like, Yeah, we can make it happen. And then, then we do it. And I don't have any advertising. I don't have any, anything going on like that. But I'm booked through February right now of next year. And it's just super busy. I got a lot of repeat offender customers. And man, it's just been a really fulfilling thing. Because little things that we don't think about, you know, it's just a big deal to some people, you know, I had a job where we were doing spear fishing. And these guys, they're just like seven dudes, executives, I always wanted to try it. I'm like, Yeah, I got you. So we take them out. And we know, before we pull up on this, it's a floating kelp paddy. So we're like, I don't know, like 50 miles out to see. And we throw this hook in the water and then we hook up to this Mako shark. It was cool. And it wasn't as I don't know, it was not big. It was three, five feet, something like that. Anyway, it comes up, we get it right to the edge of the boat. And then that thing spits the hook. And I'm like, That is the perfect scenario. Everyone got to see the shark and none of us have to mess with that tooth monster. Right. So then I'm like, Let's go check for fish. I jump in and I look up what they do. And he's looking at me. I'm like, I was like, Hey, is he getting the water? He's like, Well, there's a shark in there. I'm like, You saw it. It's not big. Get in the water. So the dude like gets in the water. We swim up, we check no fish. I'm like, This is a disaster. We haven't seen any fish yet today. This whole thing is just sucks. We get on the boat, the dude gets out. And he's like, I just got in the water with a known shark. And I'm like, You did? That is what happened. That's actually factual. And what I learned from that was like, You know what, everyone has the things that are overcoming. I didn't think much of it. You probably wouldn't have thought much of it. But, you know, for him, that was a really big deal. And it was really cool for me to get to be part of that. You know, I think I remember the guy's name, you know, because I just could see the light in his eyes. And I was like, That's what we do every week. As we come over, we overcome somewhere, jump and have a plane or we're doing something out of a helicopter or whatever they want to do. And I get to be part of that. And it's been a really, I don't know, it's been just a joyful thing. You know, it's cool. Yeah, that's that's awesome. I was, there's a documentary out right now. And it's called the dark wizard. And it's about a guy named Dean Potter, who is a rock climber based jumper, free solo guy. And at one point, and he, Alex Honnold was coming up behind him. He's a little bit younger. And this guy, Dean Potter, like wasn't quite as skilled as Alex Honnold was. And Alex Honnold is just kind of kind of doing things that this guy wants to do. And Alex Honnold was just kind of doing them. And so he's feeling a lot of pressure. And at one point, he kind of signs up and he started doing this thing that he called free base, which is free solo climbing. So no ropes, but wearing a base rig, like a little tiny base rig. So if he fell, he had a chance of being able to pull, but not a whole lot safer, not a whole lot safer. But you know, when you're 2000 feet up in Yosemite, then, you know, if you can, if you think you're not going to make it, you can kick off, you know, track away and hopefully be all right. So that that was his plan. And he had this one, this one climb scheduled. So you've been in Yosemite? Yeah. Yeah. So he's planning to do this like top part of LCAP. He's going to do this little rappel down, traverse across, and then climb up maybe 700 feet, something like that. Yeah. And if you haven't seen LCAP, it's a scary. It's 3000 straight up vertical. It's what it's what it's what Alex Hommel climbed and in free solo. And yeah, when you look at it from the ground, it's totally insane. That's why, you know, that's to me is the greatest human physical act voluntary that's ever been done. Because I think people have done more extreme things involuntarily, like the baton death march or there's a bunch of you could go through. But first, for us, just volunteering Roger and up to do some, I think that's it. So he's planning to do this with the base rig. And they were at odds with Yosemite because base jumping is illegal. And they said, Listen, you're not allowed to what you're not allowed to wear a base rig, you can't you can't base jump, you can't have a base rig when you climb. And so he kind of just they're like, Well, you got the film crew here, you're going to climb this with a base rig, you're not allowed to wear a base rig, what are you going to do? And he sends it. But when you watch it, your the look, and I think you and me will be like more familiar with the look of the same guy getting in the water with a shark like I do not want to be doing this right now. And you can kind of see it. And it's really it was really hard for me to watch. I was like, Dude, he does not want to be doing this right now. He's he does not want to and he's without the base rig. Yeah, no base rig. He's free climbing it. He's free soloing it with no base rig. And bro, I mean, Alex Honnold, when you watch him climb, you're just like, you're you're feeling when you're watching Alex Honnold climb, my feeling when I watch Alex Honnold climb is he's got this, like that's literally when you watch him, you're just like, he's got this. And even when you talk to him, like he was on this podcast, you know, you could like, you can see that he's just very methodical and logical and he's got this, you know, and if you get the feeling that if you said, Hey, do this and you look at the assessment, be like, I'm not I'm not capable of doing that or I am and I can do it. And so I'll send it. And you get you're watching him like, dude, this guy does not want to be doing this. And the dude did a great, great documentary. It's called The Dark Wizard. But when your life isn't at stake, overcoming those things like it is a really positive thing, which is exactly what you're talking about. And that's what you do with these groups. And what I like about it is it's a, it allows, there's a vulnerability there within a team. People see each other at a, at a moment of weakness. They get to see that each other step up, power through, maybe they see people's limitations. And you know, there's nothing wrong with that. You know, there's absolutely. Absolutely. We had a guy that freaked out in the water, like he had a little water and snorkel, you know, little things uncomfortable and you're in the middle of the ocean. It looks like you're up high and he just panicked. And I was like, hey, man, I grabbed him, drug him to the boat and we kind of got up on the thing. And I was like, what happened? He's like, well, I'd water my snorkel. I'm like, there's always going to be water in your snorkel. There's always going to be all these little things. And I think that's been kind of my teaching points with spearfishing is like, Hey, all these little things are going to bug you, but you've got a mission to do. And you have to focus on that and kind of tune all those things out and just know they're going to be there. They're always going to be there. Incidentally, he lost my speargun, which was that's a bummer. I didn't I didn't I didn't beat him up for that. I was like, Hey, I'm glad you're safe. You know, yeah, they don't float. The other thing is, the more you do something, the more comfortable you get with it. And you're going to have water in your snorkel and people are going to ask you hard questions at your board meeting. And your employees are going to get mad about like, these are things you have to get used to, you have to get conditioned to, you got to get that stress management so you can, so you can overcome it and figure it out. You know, that's when you, when you figure out, that's one thing you figure out in the water, man. And and I think Buds does a good job of either showing this to you and you figure it out, or you don't figure it out and you don't make it. If you freaking panic in the water, you're not going to make it through Buds. Do you think that's accurate? Oh, it's absolutely. Okay. Yeah. Because there's a lot, I mean during pool comp, you definitely don't have any air. You're out of air. Like they grab you and they swing you around and you don't have any air left and you're, there's nothing and you just, you have to relax and solve the problem. Because as soon as you start thinking about, oh my gosh, when I have air, then you just, you missed a step and you're going to fail anyway. And I think that's an important thing that really sets our people, our guys apart in the teams is that, that water aspect is, is nasty, man. It was actually the hardest thing. Yep. You cannot panic. And then it's not a very, it's not a very far stretch to get to, oh, I'm getting shot at. I cannot panic. Oh, I'm jumping out of an airplane. I cannot panic. Oh, I've getting, I'm confused about what's happening right now. I cannot panic. That becomes the nature of it. And I'll tell you what, there's been a couple of times, there's one time on a swim, I was on a swim and I almost pulled my UDT life jacket. Just massive waves. It was, it was in Coronado and I was, you know, caught a wave trying to come back in. And I caught the first wave and was a little bit like, got, I got like, all flustered and discombobulated and went deep. And when I came up, I was like, oh, I was like, oh, that's, boom, and I got hit with something else. And all of a sudden I'm down there and I'm like, oh, wait a second, I haven't taken a breath in quite some time and I was already tired. And this could be bad. And I started like thinking, am I going to pull my UDT life jacket right now? But the cool thing is I was like, no, you're just going to relax and you're just going to float. You have your wetsuit on, you're going to be okay. But that, and then there's, there's been probably two, maybe three times surfing where I had to detach a little bit and go, all right, you got to relax right now because the, you don't know which way is up. You got to freaking chill. You don't have any air, but panicking is not going to help the situation. That's probably happened two or three times for me surfing. Yeah. And you know, I see it a lot of times during the week and what's cool is I'll see people panic. And if I can get them right back in that same situation, like, hey, listen, calm down, come back to me. You know, we were doing a pit maneuvers with cars and I had this lady and she just, I mean, she just couldn't relax. She was like, she nailed that car like so hard. And then of course, if you hit it in the wrong spot, it goes up into the engine, up into the compartment where the people are at. And I, you know, she's just got out and she's like, I just can't do this. I'm like, all right, come over here. I was like, breathe, check this out. And we had, we had to watch another couple, then we had her do like a practice approach or two. And then she nailed it, you know, and it was just so cool to see. And you could just see her be like, Oh, what was I so worried about? I'm like, it's because you just didn't have any experience. And now you got it, you're good. And watching people go through those kinds of things, it's just a powerful thing. So I love my job. I love it. I do it every week. And, you know, I always tell people like, if I'm, if I say I'm going to do it, I'm the world's worst negotiator, I'm going to do it. So whether that's like, I'll give you a price prior to say I'm going to do it, we're going to do it, you know, so we'll figure it out. So the crunching sound that cars make where they hit is, is such an interesting sound. And it's almost like a visceral sound when people hear it for the first time when you hear the crunching and folding of metal. Yeah, it freaks people out. And, you know, the other thing is when they get in that car, I got to tear all the airbags out because you can't get hit with an airbag. An airbag opens at 200 miles an hour. You get hit with that thing, it's no bueno. And there's a lot of them. There's not just like one in the front, there's like, in the seats behind you, there's like side curtains. So I'm like cutting this. So when you get in this car, the inside looks like tatter, like it does not look like, like what you used to see. And so people get in this thing and they're like, what is this? And I got like metal bolted on the front, like Mad Max, because I can kind of make these cars last a little bit more. So it's an exciting thing when people see it and then they get in there and then they start bumping around and because we just have this, we don't want to like actually make contact at first. And once I start, I force people to start doing that, it kind of opens up the aperture a bit. You know, after a driving school, we go home with the worst drivers ever. You know, I'm sure there's a little bit of that that goes on. It's a good thing too. When, when I would teach all my kids to drive, I would bring them down to the Marine Corps base and there's a big giant parking lot. And I would just make my kids drive to the limit of a, of a Dodge Caravan. Like just, I remember that thing out, like tires would be smoking, brakes would be burning. But the thing is, then when you go back and you drive normal, like you're just so much better. Anytime you can up the intensity of a situation, people get used to that higher intensity. Now you come back to normal. It's like, oh, that's why we shark take people in like MMA training. You're gonna, you're gonna be in this shark tank and it's going to be absolutely freaking awful. And then you go to a normal fight and you're like, oh, okay, there's not going to be another person and then another person and another person and another person. I can handle this. Well, dude, I had these cars dropped off for an event I was doing. So I have all these cars dropped off and I had someone to help me take them up because I drive them like a mile down this dirt road. And then I had one come in the next day. I didn't have anyone to help me do it. So I'm like, all right. So Ryker and I go up there and I've got like my e-bike and I'm gonna, my plan is to drive it up there and then drive the e-bike back and get the, you know, anyway, I look at him. I'm like, Hey, you drive this? He goes, yes, sir. I'm like, you sure? He's like, yes, sir. I'm like, show me. So we sat and we drove down the dirt road all the way there. I'm like, pretend the car's coming in front of you. And I was like, it's coming now. And like, he pulls over like, okay, good, drive us back. He drove us back. I'm like, follow me. And we just drove it down there and he set it up. And then he was like, dad, do you know how to drift? I'm like, yes, sir. I do. So we had a little fun with it after that. But, you know, he, once he'd proved to me he could do it and he got over that initial, you know, pulled it off. It's been kind of cool. Yeah. Anytime you can get people familiar thing, teach them a skill, but then also when you can elevate the training scenarios to be harder and more demanding than what they're going to face in real life, like when you get somebody out spearfishing at 70 feet on a breath hold and shooting at an animal that's going by him and trying to get control of that thing. And like, then they get to go back to a board room and they got to present something like, you can, you're going to, you're going to take some good positive lessons away from that. Yeah. Yeah, definitely. I had one of these executives shot a 130 pound bluefin tuna. So since coming by him at, I don't know, 40 miles an hour and this thing came in and man, he shot that thing. I was so excited for him. He was a little overwhelmed. Got up. He's like, it was a lot, but I don't know, man. He immediately booked two more trips with me. He's like, we're doing this again. So I'm taking them out here in about a month. Yeah. Sick. Hey, you also got this thing, this invention. Yeah. This is kind of a new thing. So my, my little brother, I mean, he finished high school, like 17. He hated school. He just didn't make good grades, but he's super, he wicked smat. And he, man, he came up with this little, it's this little thing that you put on a, on a cell phone tower between the wire and where it's called the, the splice of the tower, the tower pieces. It's such a simple thing. And I've showed it to you when you look at it, you're like, why wouldn't you do it this way? It's obviously the superior way to do it. Anyway, we got that moving. We got the patent done in November. And so we're working on that. And you know, I'm just kind of working ops for that piece. It's, it's a, it's a really cool way to do it. It'll make the whole industry safer because now you've got guys hanging off, you know, three, 400 feet up in the air, and they've got like, trying to tape this, this cable and like put this little loop in it on the top and bottom, where now you can just lay it, the cable, pile it on it and just pull it right up. And it's about 25% faster, less time up on the tower is safer. And so I think it's only a matter of time before ANSI and OSHA start getting ahold of this thing, but it's going real well. And I'm proud of my brother for coming up with it. And I'm just kind of like helping set all the business pieces in motion. Yeah, we work with a lot of construction companies and power companies. So all my linemen out there that are out there, check this thing out. The website is, what's the website? It's www.mayday.solutions. Mayday solutions. There's no dot com or anything. What's the thing called? The cable pilot. The cable pilot. And again, it just, it just helps you route those cables around, around the splice plate. So it's not the cables also aren't now rubbing up against the spice plate or the, the spice plate, getting all chafed and stuff like that. So yep, that's cool. I'm looking forward to that. I know I tried to be an investor, but I think you denied me for some reason. We didn't deny you. I talked to the boys about it yesterday. They were like, they were like, I'd be cool to have Jack go involved, but I don't think we need it. Don't need it. There you go. We're going to edit. Hey, will you edit that out of the podcast? I told all the linemen company in America to look at this thing. We can pull that out. All right. Let's get to, let's get to beyond the brotherhood. So, because it's been a lot of really great stuff going on there. And you know, first of all, just refresh us on why you started it. Okay. So beyond the brotherhood is that's the major mission in my life, aside from my son and my, you know, my kids and, and, and Kat. But beyond the brotherhood, it started within four months of my retirement, four of my teammates killed themselves, two of which I knew really well. You know, I knew Bobby Murray was pretty well. And then Mike Day, you probably knew Mike, he was older guy. Anyway, I just didn't know how it's kind of beside myself, you know, I'm like, you've got all these people essentially getting rich off the seal ethos, whether they're, you know, I mean, I'm not going to talk bad about people, but the actors or the, the movies they're making, and these people are getting rich. And the guys that are actually built that ethos that they're capitalizing on are suffering and struggling and killing themselves. And, you know, with Bobby, I spent all weekend with Bobby before the weekend before, and then it happened on Monday, and I didn't know what to do. Like my best friend, Bo and I went back over our conversations and it just didn't seem, we didn't know what to do. And so I couldn't even spell 501 C three, but I'm like, we're going to do it. So we, we just started this up. And with the goal was like, Hey, let's, you know, screen and select Navy SEALs a character for the next mission in life. And just to give them a chance, because these guys are getting out and they don't know what to do, you know, I didn't have social media. Luckily, I went to business school. So I had kind of a little bit of a network, but you guys don't know, they don't know what they don't know. And they get out and they're like, I'll do executive protection. It's like, these guys have made the made it to the pinnacle of warrior hood. And you know what, the same traits that took them to get there are going to help them in business. And there's going to help them in other walks of life that they don't have to carry a gun for people all the time. And that was something that we wanted to really start with. So I didn't know where to start, but I just started. And so the plan was to take in three to five people that first year. And we screened them. We took in 23. I couldn't, I didn't, I didn't know the demand was going to be like that. I ran out of money. I had to shut down admissions. And then we had to like build a pipeline because now I'm like, okay, this isn't just like, Hey, bro, what do you want to do? I got enough people, I have to make a pipeline. So we kind of built a pipeline. I brought Sean Murphy on. He's been on your podcast. And so we started building this whole thing out in the next year we opened up and we took in 22 before we ran out of money again. And, you know, I'm like, okay, we got to throttle this. We can't. I mean, it's important that we do it. And, you know, I cut my pay down to the very minimum the board would allow. Hey, you say just real quick, when you say take someone in, just kind of explain what that means a little bit. Okay. So we start with the screening process. So we will ask one superior, one peer, and three subordinates. And those lenses should align. And if they don't, that just tells us we got to pull the string, you know, like, everyone should see you up and down the chain, the same kind of person you are, the person above you shouldn't think you're the super nice guy and squared away and the people beneath you shouldn't be like, no, he's a dick. Like, we see that all the time. It shouldn't be that way. You should be the same person across the board. And we've already talked about that today, actually. So we screen them once they get in. The first thing we do is we give them a personality assessment. And that personality assessment is not just like a, Hey, you're ESTJ. It's like, Hey, this is a result. Oh, sit down with, you know, the guy that made it, and we're going to go over this assessment and make sure that open up your aperture about what you might want to do. Then we've got, you know, a medical aspect of it, because a lot of guys come in, they're on, you know, I mean, in the teams, you know, you get shot or you get a ding on you that, Hey, here's some white pills, take these, take a shot, get back on the line. And we're happy to do it because we don't want to get pulled off the line. And so at the end of your career, you're on all sorts of stuff, you know, I was on every N-SID because I had FFA hips. I couldn't even walk. I couldn't sleep. And so I was on N-SIDs. And then guy that's, that's a non-steroidal anti-inflammatory select mobic stuff like that. And then I was dabbling in opiates because it was just, I couldn't sleep without it. And so you can, I can see that spiral. And a lot of these guys, they're on stuff to make them sleep stuff, to make them stay awake. And so we get them off all that. And I'm on nothing anymore. Like I actually, they use CBD to grad, to bridge the gap for me. And now I'm off of everything. I don't even take that. So it, we have to get them healthy again. If they need time to reconnect with their families, we're gone 300 days a year. Chaco, you worked till your last day in the Navy. I know you did. I was like, what are you doing here? Shouldn't you be doing some VA stuff? And you're like, I'll just got to finish this. You know, and a lot of guys will like that. They don't take the time for themselves. And so we kind of help them with their VA claims. We help them get their CRSC, combat related service connected, which means you get tax free on, on your, on not your disability, but on your retirement. These are big things for guys who don't, you know, your retirement, you can't necessarily raise a family and live on that on the backside. And so then after that, we start introducing them to a mentor. So someone in the business world, a non team guy, someone that can be like, Hey, that thing you said is, is aggressively stupid to say, you don't say that in a freaking boardroom, right? So like someone that will like, you know, understand how to like coach them to greatness. And then we give them one opportunity at a time. Hey, try this, try the steel industry. Hey, give the shot over here in the insurance industry. And then we just start kind of like getting them started until it doesn't work the first time all the time. You know, sometimes, but I would say usually it's takes two or three before we find them a niche that's important. And you know, of all of our guys, we've got like 60 something guys now, not a single suicide from the highest, the highest, the highest probability guys of doing that. And I, where I say highest probabilities, because the guys that kill themselves, they're not the turds. They're the guys that we put on the line over and over, who goes to combat over and over your best guy, where do you put your best guys right up front? You know, they're the ones eating the blast. They're the ones right up in front getting shot at first. And these are the guys who have got the most damage and that we need to care for the most. And so I knew that I couldn't like, I wasn't going to be able to cast a net and just help everybody at once. But I'm like, well, we're gonna use, we're gonna focus our shots where they count, which is on those guys who are most at risk, which is on those best high character guys. And so that's what we do. And it's worked out really cool because of my partners, the people that are hiring through mentoring, they know what we got. When they start seeing these guys, they're like, Whoa, whoa, whoa, you got more of them. I'm like, well, I can't mass produce them. But they're screened, they're selected. And now let's say you get a job as you want to be in realty. And so we, you know, we set up in real estate, we'll set you up with a team, we'll set you up with a mentor, we'll get your real estate license, we'll get all of because it costs money, you can't just like show up and be like, Hello, I'm a realtor today. There's like little things you have to, we'll take care of all that for you, we'll set you up and get you on a path. So it's a, it's no one size fits none. Some people want to be entrepreneurs, we help them find money to get started. There's lots of different ways to do it. They've got search funds that will hire our guys and our guys to go out and they'll spend a year looking for a job, looking for a company to buy, and then they'll buy it, they'll get a 25% stake. And so now they'll build this company and the goal is within five years to sell it within beyond the brotherhood. All of our guys, our team guys running it, you know, Drew Forsberg is our executive director, he's going to get poached. That's what happened to Sean Murphy. Sean Murphy was phenomenal. I tell you what, I had a spiritual Hiroshima when they, when he told me, he's like, Hey, they got this, they made this offer. I looked at the offer. I'm like, I can't match that. And he's like, well, I mean, I don't want to leave you high and dry. I'm like, you need to do this for your family, Sean. This is a good thing for you. Like, I'm going to go be sad for a while until I figure out what to do. But you need to do this for your family. And so, you know, shout out to a university of health and performance, my friend Matt Hesse down there running that thing. And Sean Murphy, great fit for that. And what they're doing, by the way, is also a really positive thing, trying to take care of veterans and get them into a new life when they get done with their military career. So it's a great fit for Sean. And yeah, like you said, it's painful for you, but you know, it's better for him and great for his family. And it's going to be great for the University of Health and Performance. It is. And actually, they're looking to hire some more guys. And I think that Sean, his laying the groundwork there, and Sean didn't quit. You know, when he, before he stepped down, I'm like, Hey, buddy, I need you to number one, prep drew number two, come on the board. He's like, yes. So he came on and now he's, he's still contributing, still working, but that was a call he had to make for his family. So anyway, all that was to say, the guys are working for us and they get poached and that's good. You know, it took me a while to eat, swallow that jagged pill that you know what, we're going to lose guys. But this is just a stepping stone because we don't pay them what they're worth in the market. We just can't afford it. We're a nonprofit. And then we're trying to like put every single penny we can towards the boys. That's what we do. So the guys know that. So they're going to get poached and that's okay, because we got guys coming in behind them. And these guys aren't going to leave me high and dry. They're going to train and train the next generation and we'll get this flywheel moving. The last time you were on, did we talk about like the, what happened with the whole board, the old board and all that? Did we talk about that? No, no, we talked a little bit about it, but you know, I have full respect to those guys, you know, what they wanted out of BTB was not what I wanted. And you know, a couple of board meetings in a row, I was like, Hey, you know what, if that's what you want this to be, then you need to like change a mission statement because I'm going to execute this mission statement. We screen and select maybe still as a character of the next mission or you should fire me. And you know, about the third board meeting, they were like, Hey, we see what you're doing. It's not, it's, it's good. It's not what we had in mind. So we all quit. And when they stepped down, I felt like a gut punch. I didn't know what to do. I was like, these are guys I respect. These are guys that are friends of mine, and they don't want to support this. And it was a, it was a jagged pill to swallow. It took me about a week to figure out what to do. And then I had like a tombstone moment, like, you know, when tombstone, and they're just, they're, he got a pin down and there's a shooting at him and he just goes like, no, no, like that's, I was at MIT doing a job for some folks, the ROM crew. And when I, I just walked out and I called you first, the first number I called, I'm like, Hey buddy, I need some help. And you're like, I don't have time to talk about it. The answer is yes. That's what you said to me. You said, call me tomorrow. I'm like, all right. So one, you were in. And then I called Steve Katina. And then I called Gio. And then I called Greg McClelland. Everyone said yes. Everyone jumped on board. And now, man, it's just, it's been growing exponentially under this, just y'all's leadership is amazing. And yeah, I remember that conversation. Yeah, I do too. I think I was actually driving to trade. You're like, Hey, I, I got to talk to you. I need, I need a favor. I'm like, look, I don't have time right now, but the answer is yes. Call me tomorrow. We have time. Yeah. That's freaking friendship dues. You know, when you're one of your brothers, brothers calls you, you got to just step up. And sometimes you don't really know what you're stepping up for. But if you, if it's your friend and you know they do it for you, well, then the answer is yes, let's do this thing. Okay, can you now tell me what the thing is? Because yeah, I didn't know. But so that, that's awesome. There's also a, and so you got Drew stepped up and Drew's a stud. Yeah. So, so Sean and Sean and I are kind of similar personalities. Drew is completely 180 for me. He is very analytical, very data driven, very much an integrator, whereas I'm more of like a visionary. And that's exactly what we needed. Like I, you know, I, I was sick over Sean leaving, but you know, God had a plan and Drew is delivered and spades. The guy is so organized, all the things that I wasn't, he is, and he's just really helped us get to the next level. So I mean, you see the products on my board meetings were nowhere near as good as his, his are tight, you know, I'm just really proud of the job he's doing and happy to have him. So you got 60 plus fellows have, have gone through, they're getting placed in all kinds of different businesses, all kinds of different things. You got like you got guys, like you said, already said in real estate, people that are doing, you know, 15, 20, 25 deals a year, real estate agents like already in a bad market. Yeah. In a, in a crap market with a freaking 7.5% interest rate, by the way. And you're talking about Aaron Pena, by the way, the great Aaron Pena, that dude was one of my first class guys, you know, Aaron, and man, he's coming over here. He's stepped up big time for BTB. He does, he puts on his own fundraisers. He's like, he gives back as fast as he can. He's another guy call. I'm like, Hey, I need to, I don't even finish my sentence. He's like, I'm in. I'm like, okay. So, yeah. You got, you even got a guy running for a Senate. Yeah. Swartz running for Senate and Adam Schwarzie, Schwarzie, yes, sir. Running for a Senate in Minnesota. There's a lot of problems in Minnesota here. So it seems like there could be a couple things that could get straightened out there. There are. And, and you know, Adam is a guy that we stood beside. So we talked about it, you know, they, they ended up, they took his trident from him. And the reason why is because he was trying to run for Congress when he was still active duty. And, and he's like, okay, well, so he had to withdraw that. And that's why they took it. And so he's since had it reinstated, but the dude is hard to go. He's working hard. And I think that his heart's in the right place for Minnesota. I would love to see term limits come through on these people. We, he's going to be a new fresh guy. And you know, it's like when you're a new guy, you're fired up, you're in there, you want to do good. Man, these guys who were in there for 30, 40 years, I just don't think they have that same fire. Oh, no, no, you know what? They do have fat bank accounts after 30 or 40 years. Ridiculous. Somehow they have the fattest bank accounts, bro, that, that, that corruption up there. And by the way, now they're picking apart California too. And this is, it's as bad as it's as bad if not worse. It's just heinous. Oh, actually, you know, Nick Shirley was up there. And then they just made a law right here called the Nick Shirley law, which means he's not allowed to do that here. They're like, you're not allowed to expose our corruption. It's totally insane, man. I don't know, man. Is there a way to spin that another way? I don't get it. No, there's no, we don't want you to hear too exposed. The disgusting, the thing is, you know, our forefathers in America got taxed on T and said, you know what? No, they had a tombstone motor. No, you know, tax on T. This is our thing. You can't, you can't tax us on this. We're going to fight and we're going to fight. We're going to have a revolution. We're going to fight a war because you're trying to tax us. If you think about what is happening with the taxpayers money in this country right now, it is absolutely disgusting. Yeah. And look, we're in a, I maybe it's because we're in a good spot as far as quality of life goes in America. But a, are we really and be the founders of America? They were people that were in good spots themselves. That's one of the few revolutions in the history of the world where the revolutionaries actually had something lose. Most of the time, revolution takes place because, you know, I have nothing. I don't own anything. I'm hungry and I'm going to go kill people until I get what I want. That's what happens most revolutions. This revolution here in America, we, we, a lot of the people that signed the Declaration of Independence, they were people that had land, people that had money, people that had companies and businesses and they risked it all because they wanted freedom and they also didn't want to pay tax on this dumb ass to this, to this king. Right? Why are we paying a tax to a king? Are you kidding me? So now here we are and, you know, we get swamped with taxes in California. And you look around, you say, huh, you know, I guess, you know, okay, maybe if someone's a really positive thinker and they're an optimistic person, they say, you know, I don't mind paying taxes because, you know, the kids need education and got to take care of the public schools. And I like to have a paved road and we're playing for the fire department and we're paying for law enforcement to protect us. And, and so, okay, you know, I can pay some money. And then you start seeing where that money is going. Yeah. And it's not going to the police. It's not going to law enforcement. It's not going to the fire departments. It's going to the things that are not just maybe things that I wouldn't consider important to me, but things that I would actually consider to be the antithesis of what where our money should be spent. I just saw something before we rolled in here today that California, the state of California has spent $160 million to give iPads to prisoners. Okay, I want my $160 million back. I do not if you are in jail, you do not get an iPad. I'm not buying you an iPad and neither should anybody else. So, and that's one little item. That's one like if that's happening. Yeah. And now you hear about some of this hospice care scams like it's going to be it's good. There's a reckoning coming. You know, it's kind of it's interesting, you know, organized crime when I grew up on the East Coast organized crime. When I was a kid, it was a real thing. Good parallel. It was a real thing. It was a real, it was a real thing. And it was deep. And there's some a number of things that happened that really disrupted it. Number one, they made laws, you know, they made laws that the Rico laws where, you know, if you got rolled up as Jimmy May, but you were connected to me and you were a low level street guy, you would still end up getting 30 years or 40 years or 50 years. So guess what, Jimmy May goes, you know what, I'll tell you about my boss and that's what they did. So that really hurt the organized crime. But then the other huge part of it is just the electronic accounting. Like you can't hide money like you used to be able to. And so now that's what we're seeing. That's why a guy like Nick Shirley, you know, his original leads were like, wait, wait a second, where's this money going? Wait, how many? Why is there a 700% increase in autism treatment in Minnesota in three years? Wait, what, does that make sense? So the technology is starting to reveal all these things that have been hidden in the past. So I think just like organized crime has a much harder time being organized crime. I mean, it's not even close to what it was in the 40s, 50s, 60s, 70s, 80s, kind of when it got cleaned up. That was a huge business. Billions of billions of dollars in organized crime, billions. And now, but it got stopped because of technology and law enforcement laws got changed. So now there's laws being passed and not talking about the Nick Shirley don't, you're not allowed in California to expose things, but there's other laws that are being passed and anti-fraud laws. Those things come on board plus we have technology and plus taxpayers going, look, man, I'm an American, I'm feeling pretty, you know, I got my house, you know, I got my house and I pay my mortgage and I got two cars and I'm pretty happy about that. And I understand I got to pay taxes. That's kind of a pretty general American attitude. Not all of us think that all taxation is theft 100%. Not all of us think that some of us do. Some people go, Oh, you know what, I don't mind paying a little bit because, you know, I got a fire department and want to take care of my law enforcement and etc, etc, etc. But at a certain point they go, wait a second, I'm paying for, for what? For iPads, for people that are in prison? Why am I paying for iPads for people that are in prison? Why am I paying for a hospice, a hospice hospital that exists in a motel somewhere where there's, you know, supposed to be 70 people there and there's zero. Why am I paying for that? And it's just going to go, and by the way, in California, we also have that the high speed rail. Yeah, high speed rail, right? That's a real thing. That's, that's billions of dollars, billions of dollars for something that is, first of all, dumb. It's just dumb. And second of all, there's no progress and it's behind and it's billions of dollars over budget. At a certain point, that American blood will say, you know what, I'm not paying this shit anymore. So hopefully, you know, we'll just elect some people that will straighten it out. Yeah, I don't know. And I don't even, a lot of people don't even trust the elections anymore. I've definitely am skeptical. You know, I don't know. I don't know. I mean, and you know, they had a really good idea. I think it's a good idea. They were like, hey, we'll put these solar panels to cover up this whole canal and you know, it's real estate and it's a good idea. But everyone's like, there's no way you're going to pull this off. You can't even build, you know, a train. How are you going to pull this off? Like, we're not going to give it, if this, the government has lost credibility here. Oh, a ton of credibility. I mean, already what we already talked about today, how much credibility does the government get when they were, you know, shutting down schools and keeping liquor stores open? What? What are you talking about? What is wrong with you? Why did you do that? And the whole thing, the six foot of spacing and the, the, but the mask on your face, all those things, all those things. And you know what, it'd be one thing. It would be totally different if someone said, Hey, you know what, we didn't really know. I didn't really know. Like I thought that the put cost on your face was going to make a difference. Turns out it wasn't. Hey, I'm sorry. I was wrong. Hey, the schools, we didn't know, and we just shut them down. And you know, I was wrong. No one said that. No one has taken any ownership of any of it. And so it's very disturbing. You know, the SEAL teams that they, I was running an opposite group on this one down there, like, Hey, what do we do? And I remember I looked at the calendar and like, you got to be ready for like other operations downrange. And I looked at him like, okay, we can take three weeks off and not disrupt anything. And so let's just take a knee for three weeks and see, because I don't know, I don't know, tell you. So the boss said, okay, we'll take a knee for three weeks. Then three weeks, I'm like, we've had a bunch of guys get it. Everyone's fine in five days. These guys are young and strong. The best thing we could do is probably have a big chickenpox party for COVID and be over with. You'll have SEAL teams back online in five days. But I know we can't underwrite that. So let's just train. And we did. And we know that's what we end up doing. Good job. You got my vote. You got my I'm not running for anything, but I would vote for you, Jack. Jack, some of the things that you do beyond the brotherhood are kind of a little bit of a reflection of what you do at May Day Executive, meaning you got apex assaulter, what goes down with that? Yeah, so you helping us with apex assaulter, it was huge. I was our best fundraiser ever. Thank you, Draco. Basically, when I started, I don't know how to raise money. I don't know how to ask people for money. I'm terrible at it. And so I decided I would just do like a May Day Executive event. And I'd do a couple of them a year. And that's how I would fund BTB. So we started off doing these things. And then the idea for apex assaulter got got launched from my friends at Limitless, Charlie Arbor and Ken McElroy. They're like big time investors that had me come up there and do a job for them for something. And they they're like, Hey, let's let's bust this apex assaulter. And do you think you get chocolate help? I'm like, I'm pretty sure I can get chocolate help. And so it turned out we did, we did some like pit maneuvers and J turns, we had half the group, initially I was going to sell 12 slots, we ended up selling 24. And so I split it half and half. So we did, you know, half the people up on the top shooting arrange and the bottom, the bottom half doing like car crashing, and they flip flopped, they got to meet you have a conversation with you. And then the last day, this was actually super cool, a company called DNI, which is a, it's a Delaware Nation Industries, they are, they do government contracts. Their leadership was down here. And those two guys at the end, I was like, Hey, thank you guys, we raise more money than ever raised, you know, we're at 240,000. We're going to be able to clear almost everybody off of our queue that we couldn't bring in. And one of those guys named Lance is like, how much more you need? I'm like, well, it costs us about 20k per guy. And we got five guys left. He goes, 100k. Hey, he's like, ask for it. I'm like, I don't know, ask for it. No, no, come here, I got it. He got it like, Hey, in this room, let's do this. I'll go up 10. And man, we got 100k, and we got to clear a whole queue for that year. And I don't know, good job, Lance. We, he just jumped up and did it and showed me how to do it. I still can't do it like he did, but it was pretty cool. So that was our most effective fundraiser ever to this point. And you were a big part of it. So thank you, John, for doing that. And then what's, what's the difference between Apex Assault or in triple S? So triple S is hosted by one of our board members, Geo, you know, Geo, Geocoglatorian. He just gives us this amazing place. It's going to be in November this year. It's up near Pismo Beach. And just in on there, it's this beautiful lavender farm. And he just opens it up for us. Like if you ran this thing out, it's like, it'd be like 56 grand a day. And just great accommodations. We get up there. We do this. So it changes every year this year. We did Humvee driving. We did some shooting on night vision. And then we did some like escape from restraint. So we taught people how to pick locks and how to pick, how to pick handcuffs and stuff. And we kind of had a big competition. And it's pretty cool, man. It's a super fun event. And it's, it's been a, it was our flagship until Apex and Apex, you know, eclipsed it, which is good. And I don't know how, you know, how long we can keep doing events to do that, but they keep being bigger and bigger. And we've got a big one coming up this year. The big one coming up this year, meaning the New York City swim. Yes, sir. So let's get into that. Yeah. So I was, I met this guy named Bill Brown and he's done it seven years in a row. He's a former team guy and now he's a lawyer in New York. And he's just a really passionate dude. And that guy has run this swim on his own for years. And, you know, I met him and he was like, I hear, I know what beyond the brotherhood is. He's like, this kind of grassroots thing is what I want. I want to support this year. And I'm like, okay, what are we doing? We're going to swim into New York. And so he's like, I need you to help me run it. So I'm doing it. And so I'm doing it through Mayday and I'm, so I'm helping help him to set it up. The permitting process was a mess. I mean, New York is a hard place to get stuff done. We ended up not being able to swim into New York. So we're going to swim around the Statue of Liberty and then back into New Jersey. So we're going, it's a three and a half mile swim. You're with the current. So it's going to be, you know, but it's still legit. And you swim out, you better hope that Marops guy gets the current, right? You're right. Yeah, I had, I had, so I'm at team two. And we got this big ORE, we're off the carrier. We got all these missions going. It's my platoon and my ORE is basically Echo Charles, you're getting graded for deployment. Operational readiness exercise. Yeah. So my squad squad to always gets the raw deal, by the way, but so I'm squad two. So we're going to, we're going to launch off of a carrier and the helicopter. We're going to fast rope onto a sub where we pre-staged our boats. We're taking the, we're going on the sub. We're, again, we're going to surface the sub, launch the boats, drive to the island, Vieques Island, do a, do a, I think it was a pilot recovery there and then drive to marry up with some other chip. On a little inflatable boat in the middle of the ocean. Yeah. Well, yeah. The Zodiacs were taken. And so there's a guy there, a guy who's a friend of mine, a really good dude, like a very experienced, he was a prior enlisted guy and was very senior as an enlisted guy and then became an officer and we're good friends. He's a freaking stud. And he's like, Hey, he goes, Hey man, listen, like the currents here always go, you know, south to north. So insert down here and an extract. So insert way down here south of the island and then you can hit it and then, and then you can get recovered to go north. And I go, I go, is that the way it always, yeah, it's like the trade winds, this, that. And, and by the way, also on the East coast, back in the day, you only had, you only had, you only had, you only had, on the West coast, we had 55 horsepower motors. Oh yeah. And on the East coast, you have 35 horsepower motors in the West coast, you know, you're in the Pacific, you're in the Indian Ocean, you've got big giant waves, you got to have big giant motors on the, and the West, the East coast, you're in the Atlantic. And again, there's obviously places, crazy waves over there too, but generally speaking smaller. So long story short, bro, the weather is horrible. The submarine who, the submarine, this is freaking awesome. The, we're in the helicopter and there's, there's waves breaking over the submarine, we're supposed to fast rope on. And the, the air crewman guy, he's like, he's like, Hey, the sub wants to know if you guys can get on board. And, and I look at the guy and I go, I go, tell the cop, the chief of the boat, I go, tell the cop, if he can open that hatch, we're coming on board. And he's like, he, I hear him like, see him like yelling, he goes, the cop says he'll do it. I'm like, cool, we're coming. So did you go right to the top of the mast on the, on the submarine? No, it was, it was, but it was bad, dude. It was like gnarly. There was water all coming into the freaking hatch that was open and everything, but we fast-rope on there. We, and then we start on the sub for 12 hours and then we get launched and the weather got worse and the weather, the wind and waves were just blowing straight into our face. We actually ran out of gas. We had to stop. I had to like, I had to go, you know what, we have to go to the Puerto Rico, whatever unit it was down there, unit four, unit three, no, unit four, maybe shut down. Yeah. Well, whatever it was, I was like, Hey, we have to go and get more gas because we were, we were burning double the fuel. So we pulled in like snuck up, filled our stuff with gas, reinsert it, got the, and then did the same thing, going to recover our boat. We barely made it. It was freaking heinous. So my point in saying this is, I hope your maritime gurus get the current right. Otherwise it's going to be a long gas three and a half miles swim, boys. I tell you what, Bill's nailed it every year. So it's three and a half mile swim. It is going to be a long swim, but it's broken up as you go around the the Statue of Liberty. There'll be a barge out there and climb up that barge and then you'll knock out a hundred, a hundred pushups and then 22 pullups. And then once we get a full head count, we'll jump in, take off to the next barge, which is on the other side of Ellis Island, do the same thing. And then after that, we're going to enter back into right, it's called North Cove, which is near empty sky memorial in New Jersey. And it's super cool. We'll get up there, we'll knock out your last set of pullups and pushups, and then we'll have a bunch of American flags for folks. And then you'll march back down to the hotel and we'll have a little reception that evening. But it's a such a cool thing. There'll be 50 slots for team guys. And then we've got a lot of police and first responders. There's going to be 300 total swimmers. And then, I don't know, I just, there's some, I mean, Dakota Myers is going to come. I'm pretty stoked about that. There's some other, yeah, I mean, just, well, he just made it through Battalion Recon School. Like, what a stud. Yeah. Yeah. What do you say to that guy when he shows up at your training pipeline? I say get some. Yeah. Yeah. What do you say? You're like, thank you for being here. What do you want me to do? Yeah. Because I think there's something where if you have a CMH, when you show up at the, at a base, you can demand like a band or something, can't you? There's something like that. Maybe. I don't see Dakota doing that. No. Because Dakota's the best dude. He's freaking awesome. Yeah. That was, that's badass that he's going to be there. Yeah. And I think, you know, this is probably, this will, will be our biggest fundraiser ever. And it's really exciting for me to see, you know, BTB move. I mean, every year you're pushing against this wall. You don't feel like anything's moving. And then you turn around behind you and you can see like, hey, we've gone a long way. And this is just, you know, we've doubled every single year as far as like our intake. And we've had to grow our staff because you can't take in more people until you've got the capacity for it. So we're growing in our capacity right now so we can try and bring in more guys. And we're not going to sacrifice quality. You know, it's, it's, everyone doesn't get to play and that's okay. You know, we take the best guys that we want to do. We want to do that for these guys. So yeah, the screening process that you set up is awesome because, you know, listen, everyone, I think correctly so, gives a nod of respect to people that have been in the military, right? Okay, this guy served his country. They deserve a nod of respect and a heightened expectation, right? If someone's, oh, I was in the Marine Corps, I was in the Army, or I was in the Navy, or I was in the Air Force, like, okay, so that means you've been through some hard training, you know, you've, you've had to be disciplined, you've had to follow rules, you've had to show initiative, like there's a bunch of credit that people get. But that doesn't mean that every guy that has been in the military or has been in special operations or has been in the SEAL teams is going to be a good fit for an organization or really good fit for the world outside of the military. It's a thing. So the way that you've been screening guys and the success that they've had shows that it's a great process. And even the depth of going one person, senior, one peer, and three people subordinate, that's even the most screening that I've heard, you know, like, hey, and by the way, you can look at someone's record and you can, you can assess what they were like. And you or me can look at someone's record and learn a little bit more. But there's still man, there's still all kinds of little nuances to your service that paint might paint a different picture of who you really, who you really were. So the fact that you all are doing that is what I think is what is making it so effective. And then on top of that, the training that you give them and the insight that you give them and the mentorship that they get from, not just from SEALs, more importantly, getting mentorship from people that are in the industry that they want to go into. Yeah. And they've been powerful as they've, they come into these industries, you know, and this has been like a really passionate investment of mine of like my time. And, you know, I've met some really great guys I didn't know before. And, you know, I mean, before I came here, we had a guy that came into some trouble and, you know, me and his boss, and we sat down with him, we went over a plan and we set up a plan for him. And he's a friend of mine, I respect the guy. He screwed something up. But you know what? We're going to have his back and we're going to pull him, we're going to pull him through because he's a man of character, just like what happened to Brad Geary. You know, we, if you don't know what Brad Geary is, he's a phenomenal SEAL that basically somebody died in Bud's class when he was a commanding officer and they tried to pin it all on him. And he really wasn't true. There was a lot of other things. I was on the investigation team. I know what went down. And, you know, we took him in at a time when, you know, he was at a low spot. And, you know, he's really thriving now. He's got a book coming out. He's a big time, you know, just a good man, five kids, Christian man, just someone that we all, we all respect. We talked about it before. And he'll be at the swim too. He'll be representing BTB. He's, he speaks way better than I do. Yeah, no, he's, he's great. And he's very articulate, great guy. So the 300, the swimmers, what's the deal? They have to raise money themselves. Yeah. So each swimmer, when they register, they're going to have to, they have to raise $2,000. And so that's, they can find someone to sponsor them. And, but usually they come up with a lot more. Like I think last year, the swimmers raised $850,000. That's a, that would be game changing for BTB. We've never had, we've never raised that much in a year. We're a small organization. So the bar is set at 850. Yeah. I think that's cool. But I think raising the bar to a milli. You with me? Echo Charles, can I throw out some slang? Yeah, yeah, yeah. That sounds good. I think if they can do 850, then getting to a million would be freaking epic and set a, set a good bar. And then being able to help out so many more guys would, it would just be epic. And there, there's some other angles to this that we can get to that milli. If you're going to set that bar, Jaco, and I know when you set a bar, we get there, you know, we could, we're looking for sponsors to help us with things. There's a lots of things that we got to pay for that if someone wanted to sponsor it would help us out a ton. All these, we got to buy 300 buoys because these guys got to pull swim buoys. You know, if you have a company that wants to, can make them or that wants to, you know, to, to buy them for us, maybe we can put your logos on them. Whatever it is you want to do. Jaco fuel, just signed up. Jaco fuel signed up for that one. We've got an after party we need to do. We've got awnings we got to put up. There's, I mean, coolers. I think Jaco fuel is going to handle, you said you'll handle the, the refreshments, but you know, so thank you for putting your money where your mouth, you've always done this and people don't realize that how much you get back to steel community, not just us, but to a lot of, a lot of different organizations. I know it, because I know you, but thank you for doing that. Cause this is a very important cause and the fact that these guys are killed, we had another guy die last week, another guy killed himself. That's freaking awful. And not from BTB, but yeah, no, I know it's, it's, I saw it and um, yeah, it's just, it's, it's terrible. And you know, like I always tell people, and I know that you feel the same way, but you know, like the teams gave us everything. And so like the teams gave me everything that I have, it's from the teams, the thought process that I have, it just everything, um, you know, my family, I wouldn't have, wouldn't have met my wife if it wasn't for, it wouldn't have my kids if it wasn't for, you know, nothing. And so the teams gave us everything. And so we try and get back as much as we can. And especially with a, with an organization like BTB where it's, we're trying to take care of the guys or, you know, and I'm old enough now that I don't know, I don't know as many guys that are still in as you do. Uh, but these are guys that when you, when you meet them, you're like, Oh yeah, it's a team guy. Like, you know, there's generational people talk about like the generational differences. I hang around, I go hang around with young team guys and it's like, Oh yeah, I remember exactly like we could, I could just show up here at 23 years old and you wouldn't be able to tell the difference between a guy that's freaking 23 years old that's currently in the teams. Like, Oh yeah, they're just, they're just team guys. And so when they get out, guess what? They need some help. And that's what BTB does. So yeah, man, it's freaking awesome. It's going to be an awesome event. It's going to be awesome to watch you raise a million dollars. Yeah, we're going to do it, man. We're going to do it. I'm going to hype it up. Yeah. Thank you so much. And, uh, you know, I just actually, I'm so grateful for, you know, not just you guys, the whole board, the work that you guys do. I mean, I don't know anything about this stuff. I've been on the teams for three years. So I'm just like, you know, learning how to do things as we do it. And I'm just grateful for the help that you've given, given us. I'm just grateful for, you know, we have ups and downs, but generally the trajectory is up. And, you know, one of the greatest and best things in my life is, uh, you know, my fiance cat. And she has really been a force for good in my life. And I'm just, uh, really grateful for you, Kat. And I wanted to say thank you for, uh, for the help and the support you've given me on this along the way. Cause she didn't look for credit. She's like your wife. She keeps your mouth shut and she just silently supports me whether I can't fix the printer or I can't make, you know, stuff work or I'm about to do something stupid. She's the first to know. And so I'm just really grateful for her influence in my life. So I wanted to make sure I gave a shout out to her. Yeah. She likes, I guess, to be behind the scenes, like my wife. Yeah. Yeah. My wife, um, people used to say, Oh, is your wife going to come on the podcast? And I'd be like, Nope. And well, you know, did you ask her? Yep. Well, why, aren't you a good leader? Can't you convince her? Nope. In fact, I asked her one time, I said, Hey, listen, what if I write questions for you? Yeah. You tell me the answers or write the answers and I'll just read them on the podcast because people have questions for you. And she's like, Oh, I don't really want to do that. Okay. I like what you do for English accent though. It makes me laugh. I don't like to do that. I don't like to do that. I don't like that kind of thing. I don't like to do that. And I'm like, Okay, cool. So yeah, props to the props to the ladies. Awesome. Is that getting us up to speed? That where we're at? I think it does. I don't think we missed anything, but I don't know. I'm always interested in the echoes angle on things, you know, we were making fun of them earlier because last time I was on the show, we were here for like, I don't know, hour and a half before he realized like, wait, you're Jimmy May. I'm like, Yeah, bro, we've been rolling together for years and you just didn't put two and two together. I'm trying to remember it correctly. Like I knew your name was Jimmy May. That's the thing. I knew your first and last name. And then I knew of Jimmy May, the team guy legend dude. And just, I don't know, subconsciously, that's just two different people. I'm just talking about Jimmy May, Jimmy May at different times than I'm thinking about other, you know, and I get all came together. It's an interesting thing because we might have talked about it, but for some reason, when I say your name, Jimmy, like when I reference you, I always say Jimmy May. I never just say Jimmy. Maybe it's because it's too common of a name, but I always say, Oh yeah, you know, Jimmy, like, Oh, Jimmy May is coming out or I saw Jimmy May or you know, whatever, that's what I would say. So I would be talking some story about the teams and I'd be like, Oh yeah, well, Jimmy May did this or Jimmy May said that or whatever. But then he's rolling with you and doesn't recognize it. The other rolling with you. I did not know your last name. I remember it's all coming. Yeah. So you probably just knew Jimmy. Yeah. And then halfway through the first time he came on, I said, Jimmy May. Oh, shit. I was lost. I was like, What are you talking about, dude? We've only tried for years. Yeah. Like, brother, I'll see you the whole time. Okay. All right. Cool. Oh, do I have any more questions? Yeah, as a matter of fact, thank you. Let's go back, rewind a little bit. May, Mayday executive. So you said you do like all kinds of stuff. All kinds of stuff. So like, let's say you had a potential client or whatever. And they were like, Hey, I want to do, I don't know, XYZ, something that you've never done before. You're like, Hey, hell yeah, let's figure that out. And you know, I would be like, Hey, I need a minute. Let me make a phone call because there's someone in the teams that can do this stuff. Like, and lots of I did a LAN navigation for a group about three or four weeks ago. I just called the guy that runs land for Esquite. I'm like, Hey, man, you line me out on this. And because we know how to do it, I just, you know, we need for points are, and there's a bunch of logistics I didn't understand. Yeah. So I haven't had to say no, right yet. Right. Okay. So that was the question. Like, it's not like, you know, you go to certain restaurants and you say, Hey, do you guys serve this? And they say, No, we don't serve this, but you know, I like that made executive service so far. We served everything that they want. Okay. All right. Solid. Yeah. Why you got something you want to do? Well, actually, I like, I like going to take my son shooting. We just do that. But right. That's what I was thinking. I was like, Oh, shoot. I set it up. Yeah. Yeah. But you know, my mind starts, you know, working on these types of things. And if, Hey, if I got a shop that provides these services, I'm going to take you up on it. You know, what's interesting is that I think we started off with the whole that the dad thing, like, you know, you and I have talked about this before, Jaco, like I would love, we talked about start a school, we like have this school that just grows kids to like actual learn things that are useful. And anyway, I've been thinking about doing an event where it's just dads and their sons. And I just, I don't, I'm trying to figure out in the age group, you know, because not, not all nine year olds are equal. I don't know. I, you know, what can I do with them? But I think it'd be cool to have like day one where it's like I train the dads because I don't want to be the guy. I want to be front center. I want the dad to train their kids. So like day one, whether we're doing like land nav or we're shooting or whatever we're doing, I train the dads, hey, and then I'll be there just in case they got something that can't handle, you know, and I'll run like the safety aspect of it and then have them, you know, camp out and do this stuff with their kids. I just, I'm not trying to make money. I think it's just something cool to like be like, hey, look, you know, you're the man, you need to take ownership of your family and, and let's, let's do something special with your kids. And I think it'd be a cool thing. So I've been kicking the idea around, I don't know if you guys have thoughts on it, but you know, how's your boy? Nine. That's right in there, man. Yeah. Yeah. And he shoots, I take him shooting stuff, but it's just at the indoor range. What, you know, he has a gun that he's kind of designated with. Nothing explodes. Nothing's on fire. No, no, no, no. When you start shooting through the windows of vehicles and stuff like that, bro, it's, we can do all that. Well, he's down for all that kind of stuff. As long as you start slow and don't just throw him into some weird thing to like shock this, you know how sometimes that's part of the training thing and you want to shock the system, bro. Come on now. I'm not going to do that to your kid. Ever since the warrior kid book first book came out, like I've been talking about the warrior kid Academy, the warrior kid camps. I think there's going to get a lot of traction when the movie comes out. The movie's coming out the day before Thanksgiving. And it's, it's such a good movie. It's so good. It's so, it's just awesome. It's funny. It's, uh, it's funny. It's moving. It's inspiring. It's everything. It's, it's, it's a beautiful movie, but it's going to get kids and parents thinking about that warrior kid path. You know, and I think there's maybe I do a co-lab with you, bro. I'm not here to try to like make money or anything. I would love to work with you. It's going to be cause yeah, I think and, and you know, I even on that initial podcast 10 years ago about what the warrior kid Academy would have. Like it's, and we could go back and pull that blueprint. It's good. It's a solid blueprint. So yeah, I think something like that is in my future. Uh, and, and so yeah, we'll see what happens there. Um, people can find you on LinkedIn. Jimmy May. Yes, sir. Please hit me up on LinkedIn. I'm, I'm trying to grow that audience and uh, yeah, it's just Jimmy May and, and then BTB, this is www.beyondthebrotherhood.org. For Mayday. Mayday is MaydayExecutive.com. Yes, sir. And then if you need the cable pilot, and I don't know if we will, we'll talk about, uh, if we're going to leave this in or not based on my ability to invest in the company. If you want, if you need the cable pilot, if you're, look, if you're a lineman, you're out there, uh, you're one, you're an energy company, you're delivering energy people and you need to do it more efficiently and safer than check out Mayday solutions. Mayday.solutions. That's it. There's no.com. It's Mayday.solutions. And then finally, uh, the NYCSealswims.com, NYCSealswims.com. We need to, what, we've already, got a hundred or 120. 96 hours of three days ago, but I didn't check it before I came in. Okay. So that's going to sell out quick. Um, if you want to go up there and swim, you got to get it registered quick and then help us raise a million dollars to help out all of our brothers in the teams. That's what we got going on. Uh, Jimmy, any closing thoughts, bro? No, I know that my brother hears this. He's going to let you invest because my brother, Jeremy May, uh, he's a big fan. He listens to all your stuff. So you may have just got yourself in. I hope so, bro. There I am. Otherwise, otherwise Echo's on the case. He's going to edit it right out. Well, you know what? I, I do just have just a, a message of gratitude again. I'm just so thankful. I'll go for your continued friendship, but even, you know, without all the stuff you do now, you've been a good friend to me a long time ago. You came and fixed my sink when I was on deployment and I had, you know, just, you just been a good friend for a long time. And, uh, you know, I, I appreciate it. And I appreciate the things you've, you've put in front of me. And you know, I'm grateful for I am in life. Uh, got a great woman, great kids. And I just, I just, I just grateful for the opportunity to be where I'm at. So thank you guys. Well, back at you, man. Thanks for, uh, thanks for coming on. And again, I'm always here for you. If you, you know that, you know, what I have is what you have. Uh, that's because what you did for me, what you did for the teams, what you did for the country and what you're continuing to do right now to help out our brothers beyond the brotherhood of the teams. It's having a huge impact. And so I'm here for you always. Appreciate your brother. All right, man. And with that, Jimmy May has left the building. He's about to go get after it somewhere. He's about to go make something happen. He's about to go spearfish after he crashes a car off of a cliff and blows it up. And then he's going to shoot some guns at the car as he's falling down. He wants to get in the water. He's going to spearfish a big giant shark. Tell you, that's what we're doing. When you're doing things like that, you need fuel. We recommend jacquo fuel. Hey, we got hydration. We got go energy. We got protein. We got a new protein, raspberry gelato. Okay. Raspberry gelato. Now listen, the term gelato, right? Is that a term that I would use? Gelato. Have you ever heard me say gelato before? I'm pretty sure gelato is just ice cream, a special fancy kind of ice cream. Fancy is not really my scene. But in this particular case, there's a reason behind this word. Because gelato is like a little extra. It's a little extra ice cream activity. Check it out. We got raspberry gelato ready to drink protein. Oh, ready to drink? Yeah, it's RTG. RTD. RTD. Ready to drink. Raspberry gelato. We got, we got a punch of different flavors. What's your favorite flavor? Powdered mull. Powdered mull? Well, now the, it would be the peanut butter chocolate. But recently I've been into the strawberry. I know sounds weird because it was kind of on the bottom of the list. But here's the thing. This is what I've been doing. I've been doing that Greek yogurt thing that Coach Hanotata saw to do. But I've been doing it with a strawberry thing. You see what I'm saying? And then I, you know how you go off on tangents. So, you know, I'm making these weird strawberry smoothies with this and that and all kinds of other things. For me, for my program there, strawberry, which I also do, strawberry and vanilla are morning flavors for the Greek yogurt. Morning flavors. You can throw a couple blueberries in there. You can throw a couple strawberries in there. You're getting like, what is it, 20 grams of protein plus 22. Like you got 44 grams of protein boomer right out of the gate in the morning. And you get a fresh fruit scenario. Right? That's a morning thing. Right? Afternoon, evening, chocolate, chocolate, peanut butter, chocolate, mint, put some, some little sugar free chocolate chips in there, a handful of nuts, mixed nuts. And then listen, if I'm being quite honest, shot a whipped cream. You got yourself a dessert, a straight up dessert. Rocky Road scenario. Yeah, Rocky Road scenario. So, that's what we got. We got everything that you need at Jocko Fuel. Go to jockofuel.com or go to your retailer. Go to the store. Go to the grocery store. We probably have Jocko Fuel in there. If there's not, ask for it and we'll get it to you. Also check out originusa.com. We got American made goods. We got American made hoodies, Jujutsu Ghee's rash guards. I just, I just trained today. I know that other people that are in this room were not training today. Is that because you don't have a rash guard? Is that what's the reason? No, no, no, no, that specific modality of training. Yes, I did skip that particular mode of training today, but I did other sorts. It's weird because Carrie came by. Kato. Yep. And he's like, Oh yeah, what's up? And I go, you know, just here, trained with Echo and he goes, Oh, he's all surprised. Oh, Echo's here. And I go, Whoa, yeah, I'm training with him. And he goes, he goes, What, where is he? And I go, Well, he's here in spirit. Thank you. We got that training in. And you had a spiritual rash guard, right? Yeah, yeah, yeah. On probably in your mind, in your soul, for sure, was covered. But I was actually in the real world on the mats of justice. Check out originusa.com. 100% American made, communist free, slavery free, built by freedom, originusa.com. Go get some. Even in person, the only rash guards they use are origin rash guards. And I do have a bunch of them. Not to mention a custom one, because they go hard. Yeah, well, you should use them. Yeah, you're right. You're right about that. I'm not going to do that. Anyway, also don't forget about jacquistory. Discipline equals freedom as far as representation on the past shirts, hats, hoodies, other stuff, other accessories. We got these little cool silicone wristbands. I don't really wear that many wristbands, but when I wear them, I kind of feel a little something. What do they say? Discipline equals freedom. That's a good one. Yeah, it's a good one. Flags are back in stock, by the way. Good. People need those flags. Yeah. Also, we did, so the short locker subscription situation, new design every month, people seem to like it. I did go one step further. I've been mentioning it. One of the designs from the past few years ago, that people really liked. And you can kind of tell, because when you kind of have it on or whatever, more people than usual say, oh my God, and they make a thing out of it. So anyway, it is released to the public already. By this time, you don't have the jump on it if you didn't sign up for the email. You know the email list or whatever, where I let everybody know. But I'm letting you know now. You do run the risk of certain sizes being sold out or not. Maybe, maybe not, but that's kind of the way it works. But it's out. Sugar coated lies, that's the one. It's out to the public. It's on jocostore.com. Right on. Go get some. Got a bunch of books. Put your legs on by Rob Jones. Need to lead by Dave Burke. I've written a bunch of books. Bunch of kids books. Check them out. Primalbeef.com. If you need steak, get some. Coloradocraftbeef.com. If you need steak, get some. Also, we have Eshal on front. We have a leadership consultancy. We solve problems through leadership. The next big event that we have that's not sold out is because we have battlefield coming out sold out. Councils coming up. It's sold out. We have the muster in San Diego July 8th through the 10th. And this is a two day leadership seminar training course indoctrination. That's what's happening. It is July 8th through the 10th. If you want to come, go to eshalonfront.com and check the events and we will see you there. Also extremotorship.com. This is our online training academy. You can check that out as well. Also, you know, you can look at AskJoco on your application on your phone. You can use something called AskJoco. And it's a AI, what's the word here? An AI simulation of my brain. And it's really good at, it's meant for leadership questions. So check that out wherever you get your apps for your Android or your Apple. You can check that out as well. And if you want to help service members active in retirement, you want to help their families, you want to help Gold Star families, check out Mark Lee's mom, Mama Lee. She's got an amazing charity organization. If you want to donate or you want to get involved, go to americasmightywarriors.org, check out heroesandhorses.org. And then you heard a bunch about Jimmy May's organization today, BeyondTheBrotherhood.org. So check that out. Hopefully you can go to swim or you can sponsor someone that's doing the swim. It's going to be incredible to be able to raise this type of money to put back into that organization. Check out Warriors in Need as well. Warriorsinneed.org. You heard from Ben Ingram last week. He's trying to get these veterans that have these skills and put them in the right spot. Let's help them do that. If you want to connect with Jimmy May, go to LinkedIn and look for Jimmy May and you'll find him. Give him a follow or whatever it is you give someone on LinkedIn. And then for Beyond The Brotherhood, it's beyondthebrotherhood.org. For Mayday, it's maydayexecutive.com. And then if you need the cable pilot, go to mayday.solutions. And finally, for the swim, nycsealswims.com. Check that out. If you want to connect with us, check out jockel.com on social media. And then on the, or that's on the internet. On the social media, I'm at Jocko Willink's Echoes. I'm at Jocko Willink. There's no S on that. Echoes at Echo Charles. Just be careful because the reason that thing exists is not to inspire you. It isn't to educate you. It isn't to improve your capabilities as a human. It is to take your time and squander it. So be careful. Thanks once again to Jimmy for coming on again. Your loyalty is much appreciated to the country, to the teams, and to our brothers. So thanks for what you're doing. A salute to all of our military personnel out there around the world right now in harm's way, protecting freedom and our way of life. Also thanks to our police law enforcement, firefighters, paramedics, EMTs, dispatchers, correctional officers, border patrol, secret service, as well as all other first responders. Thank you for protecting us here on the home front and everyone else out there. Let's go back to this idea of skills. Right, we talked about passing on skills. What skills do you have? You know, can you build stuff? Can you rewire a house? Can you do a little bit of plumbing? Are you a fighter? You know how to fight? You know some jizzy? You know some Muay Thai? You know some boxing? Good shot. You know some archery? You're good at communicating with other people? You're good at leading. What skills do you have? What skills do you need? How can you build up your skill sets? And maybe most important, what skills can you actually pass on? And do you have that skill? The skill of passing on skills that might be the most important skill of all. So go get after it. Learn skills and pass them on. And that's all I've got for tonight. Until next time, this is Echo and Jaco. Out.