The Truth About Going Viral: Ryan Burton on Success, Anxiety & Growth
68 min
•Jan 6, 20263 months agoSummary
Ryan Burton, a 27-year-old content creator with 10 million YouTube subscribers, discusses his journey from college to viral success, the mental health challenges of fame, and life lessons on building authentic content. The host explores themes of anxiety, burnout, therapy, relationships, and the pursuit of meaningful success beyond material wealth.
Insights
- Viral success often comes from authentic, low-stakes content that makes the creator the butt of the joke rather than exploiting others for reactions
- Mental health struggles including panic attacks and anxiety are common among successful creators and require proactive management through physical fitness, social connection, and professional support
- True fulfillment comes from helping others and leaving the world better than you found it, not from accumulating material possessions or views
- The most intelligent people demonstrate humility and acknowledge what they don't know, while those who lack intelligence often overestimate their abilities
- Building a sustainable career requires leveraging available resources (community, facilities, people) rather than relying solely on formal education or credentials
Trends
Creator economy monetization shifting from AdSense to brand partnerships and sponsorships as primary revenue sourcesMental health awareness becoming mainstream topic among young content creators and influencersAuthenticity and vulnerability in content performing better than manufactured or exploitative pranksCollege-age creators prioritizing YouTube channel growth over traditional degree completionGenerational intelligence decline concerns reflected in street interview content format gaining tractionTherapy and mental health support becoming normalized among high-performing individualsViews and social media metrics functioning as new currency and status symbol for younger generationContent creators facing burnout and anxiety at higher rates due to constant performance pressureSubstance abuse and mental health treatment becoming more openly discussed in mainstream mediaStrategic time management and showing up consistently identified as key differentiator for success
Topics
YouTube Channel Growth StrategiesContent Creator Mental Health and BurnoutViral Video Creation and Audience EngagementPanic Attacks and Anxiety ManagementTherapy and Mental Health TreatmentAuthentic vs. Exploitative Content CreationCollege Education vs. Entrepreneurship Trade-offsPersonal Finance and Wealth ManagementRelationship Building and Dating AdviceSubstance Abuse Recovery and TreatmentTime Management and ProductivitySelf-Help and Personal DevelopmentSocial Media and Influencer CultureGenerational Intelligence and EducationPurpose-Driven Success and Legacy Building
Companies
One Call Placement
Substance use disorder treatment referral service mentioned in PSA segment with phone number 888-831-1581
Carrera Treatment Wellness and Spa
Treatment facility affiliated with One Call Placement for substance abuse recovery services
One Method Treatment Centers
Treatment center affiliated with One Call Placement for substance abuse recovery services
Drexel University
University where Ryan Burton and Noah studied film while building their YouTube channel to 5 million subscribers
UCLA
University attended by host where he transferred after Santa Monica College and began his career trajectory
Santa Monica College
Community college attended by host for 3.5 years while struggling with drug addiction before transferring to UCLA
Vine
Social media platform where hoverboard trend originated that inspired Ryan Burton's first viral video concept
Barney's New York
Luxury retailer where Ryan Burton spent early YouTube earnings on designer clothing after first monetization
Orange County Fair
Location where Ryan Burton films street interview videos testing people's general knowledge
People
Ryan Burton
27-year-old YouTube content creator with 10 million subscribers discussing viral success, mental health, and life les...
Noah
Co-founder of Ryan Burton's YouTube channel, met in sixth grade, helped grow channel from 13k to 5 million subscribers
Anthony Robbins
Self-help and motivational speaker whose cassette tapes and 'Hour of Power' program host credits with life transforma...
Will Smith
Celebrity referenced in discussion about reaching success and discovering material wealth doesn't create happiness
Benjamin Franklin
Historical figure incorrectly identified by college students in Ryan Burton's street interview videos as $20 bill sub...
Tom Brady
Sports figure referenced in documentary mentioned during casual conversation at end of episode
Tuffy
College roommate who participated in embarrassing phone call pranks for Ryan Burton's YouTube videos
James Charles
Content creator whose 'torque compilations' host admits to watching repeatedly as guilty pleasure
Quotes
"There's nothing cooler than building something from nothing. It's, I almost wish I could go back to that era to feel things like to feel something for the first time."
Host•Early in episode
"The best type of prank are the ones where you make yourself the butt of the joke as opposed to the helpless Walmart employee."
Ryan Burton•Mid-episode
"Things don't matter. There's nothing that you can buy that's going to make you happy. Nothing."
Host•Later in episode
"Leave the world a better place than you found. Help whoever you can and try not to harm anyone. I promise you your life will get a thousand times better."
Host•Near end of episode
"I'm not one of those YouTubers like where there's my mug shot and I'm getting arrested like cops called. I don't have the energy for that."
Ryan Burton•Mid-episode
Full Transcript
Four years are going into actual university. Noah and I just were going in the libraries, going in those videos, doing skits, experimenting with all different types of concepts. And we went from about 13,000 subscribers our freshman year to about 5 million subscribers. Congratulations. If someone has a problem with substance use disorder, please call one call placement. That's 888-831-1581. And if we can't help you, we'll make a referral to someone who can. One call placement is affiliated with Carrera Treatment Wellness and Spa and One Method Treatment Centers. Today I have guest, Ryan Burton on the show, man. Thank you so much for coming on We're Out of Time. Thank you for having me. Dude, I saw the funniest video that you did where you're in a college library with your, your phones on, right? But it isn't plugged into the computer and you're blasting the gnarliest song in front of women. Oh, how now? Oh, how now? And I just started rolling. I was literally laughing out loud. What was that like in that? You know, that, it's surprising how that concept, the blasting and appropriate music in the library, that is like this generational hit that I would say basically gave me a career because I was already doing YouTube before that. But man, that was fun. I was in college. My friend and I had our YouTube channel. And I was just like, I saw someone do something similar. And I was like, I think we can make this a little funnier. And we just did it and it was like, it just exploded. It was a really fun and exciting, and it didn't feel like work. It's, and people still talk about it to this day. It's really an incredible thing. So yeah. It's the funniest, you're the funniest creator that I've ever seen. Ever. I appreciate that. Those are the best videos. And you have the best YouTube channel I have ever seen. Ever. It's sec. You must not watch a lot of YouTube. There's a lot of YouTubers better than me, but I will take that compliment. That's very self-effacing. I think I am self-debricating. Yeah, that's okay. You're the best. And you've always been the best. This guy's so good, it's disorienting. All right, let's move on. Now, the other videos that you do I did not see. But that's the one I wish I did. Okay, because I have it in my mind, correct me if I'm wrong. You go to all these colleges, right? And you interview these college students to show how absolutely stupid they are. Who's on the $20 bill? Oh my God. What the? It's a president. A president. Whose name is? Benjamin Franklin. That's correct. God, I love you. I love you. This is this, if you ever want to know the moment I fell in love with you, it was right now. Perfect. Because that is my thing, man. I mean, a lot of these kids today are so stupid. It's painful now. I didn't say you have bad souls. And just said, you're stupid. Okay? Because they get indoctrinated into this horse shit. Okay? So tell me about one that went so, that was so funny. It's like one of your favorites. You know, I can, there's so many moments of those videos. So I'll do it at, we just recently did it at the fair. The, I believe it's the Orange County fair. Those you'll get sort of the least intelligent people. They're already, it's bad on the college campuses. It's almost even worse when you go to the fair. But they're sort of very comparable. Go to the fair. Awesome. But they still have fairs. Believe it or not. And essentially, when I go there, I, there's all these different moments of people that are so, we can use the word dumb. It's everyone in the comments thinks that it's fake. And they're like, these people have to be cap, and they're clip farm, and they're whatever. No, and I don't even have to cut out. They rarely, they get some of the answers right, but they get most of them wrong. And it's really, and sometimes they'll be in competition of who's the dumbest. So I'll talk to them and be like, hey guys, so who here's the dumbest? And like me, me, me. And I'm like, there's no way that you guys should be this excited about being the dumbest. But that's where we are as a society. And doing it makes me feel a bit more intelligent. Everyone in the comments is always like, I feel a little smarter after watching this. But it's really, it's fun. You know, people, people just, I could talk about this forever, but it's fascinating. You have to witness it with your own eyes. You really see like, oh my God. And then people are like, these people can vote. This is insane. Right. Oh my God. Yeah, it is insane. The worst is that they can procreate. Yes. And that's a thing. It's always the ones who have the least intelligence that do the most procreation. Right. And it's the really mix in a rubber. Right. And it's like, it's always a smart, calculated, really intelligent people that don't end up having eight kids. Or at least that's what I think. That's, no, that's a fact. Right. Yeah, there's a reason I don't have any kids, but then people your 27, yeah, okay, you don't have kids, yeah, 27, your your your life, but then there's other people who I know who I would put, I think they're a little bit less intelligent to me, and they have six, and I'm like, how can you afford that? I, you ever look at your friends that are really stupid and just like, from the gate, just start dropping little thoughts, your own little seed, and just like, you're not going to have kids, are you, dude? Right? kind of help the gene pool out for the country. That's the thing. If you're, if you're not smart, a lot of times you don't know that you're not smart. But it's even worse than that. When you're not smart and you think you're a genius, that's not the worst. That's, that happens a lot too. And usually the smartest people claim to be the dumbest or they claim to not know everything. They have the most humility and they have the most wisdom. That's right. Yeah. It's, I'm sure there's some quality. It's like the, I'm not going to try to butcher some quote that I saw in Pinterest. But, yeah. Um, but I still want to know before I get into these questions, I want to know the, what was the one that you love the most? What was the, what was, who is the stupidest kid? That's what I really want to know. Oh, that's a good one. That's a good. There's a lot. Yeah. Let me think for two seconds. Who was the dumbest? Yeah. There was probably like, even recently, I can't remember which kid it was, but there were kids that couldn't do like two divided by two. Um, there were kids at the most recent video. I said, how many wheels are on an 18 wheeler semi-trial? Shut the fuck up. And we just posted that one and they're like, uh, uh, 24. I will gladly send you the link to that one. You can, are we kidding? After this, we can watch it together and enjoy it. They're, they're unbelievable. That's so good. Mm-hmm. That's so good. All right, we start now. Okay. What's the story of how you and Noah first got into YouTube? We were, no, and I met in sixth grade and we remained friends all throughout middle school. We went to separate high schools. And basically, we decided let's go to college together in major in film. He had an interest in making videos online, so did I. We were good friends. We're like, yeah, let's go to the school and continue. Well, maybe we want to be like a video director or something. So we went to school and I focused both of us primarily on building our YouTube channel instead of like doing all the classwork. We learned a lot to grow. You've got 50 million views. 50 million subscribers? I have, uh, technically, maybe like 10 million subscribers across the two channels. I like eight million, oh, one and I just saw 50 million on some of those 50 million on one of our on our most viewed video. That is, that is crazy. That's I ain't gonna be going. No, you're good. So from four years of going to Drexel University, Noah and I just were going in the libraries, filming those videos, doing skits, experimenting with all different types of concepts. And we went from about 13,000 subscribers our freshman year to about five million by the time we graduated. And what did you learn there in order to like blow up that way? Or would you have blown up that way without it? I don't think we would have blown up without it. It was less about the curriculum or the actual knowledge and the, uh, camera skills and whatnot. We learned the basics that we then applied to our filmmaking and videos. But it's more about what you do in the real world or like you can work, you can go to school and do all the classwork and essays and then leave there with nothing essentially. You have your piece of paper and then nothing. But it was what we were doing in between the classes that made all the difference. It was speaking with other people, including them in our videos, uh, basically building this sort of community in these, uh, how do I phrase this? We essentially just took advantage of the resources we had. So we had computer labs available to us in, and you had a community. So you had a community of people that are all doing the same thing. Yes. So you're all supportive of each other. Exactly. To move this thing for it. That's a beautiful thing. So being able to utilize friends our age, hop in this video, being this, let's go to the library, let's film in this classroom, let's film here at midnight and they were basically free sets for our film, for our concepts, for our comedy skits. And that's well, that's basically how we utilize the school. I didn't use the knowledge. I used the facilities to my advantage. And the community and the people. Yeah. Yeah. Because if you're, and, and you're putting that system, how long will you therefore? Oh, four years. Okay. So you're in a college for four years and you're getting all these friends. You're also growing up, right? Yep. So, and plus the totality of the curriculum, you don't really know what you're picking up, right? Until you apply it. Exactly. It's really cool that way. All right. Do you remember the exact moment you realized? I think we're on to something. Probably when we had a video that got 100,000 views. And that was our freshman year where there were these hoverboards. I don't know, sure. How deep you were into the culture at that time. But just a little, they were popular on Vine or people. I know exactly what they are, but that's all I know. Uh-huh. So we made a video. I was like, I was like, wait, I have an idea. What if we make a video about what to know before you buy a hoverboard? Because everyone wants to buy a hoverboard and set up dropping debt. Um, so we're like, it was like a simple concept. Type in things that people or make a video about something people are searching up and interested in crazy concept. And once I got 100,000 views, I was like, oh, shit. Or we're on to something. And then I think we might have had a check at some point. Maybe we got like $3,000 or something. And I was for what? Just for AdSense. Oh, you guys do that. The videos. Yeah, we don't do any of that stuff. Um, yeah. Cumulatively, we made $4,000 in a month. And I was like, oh, shit. I'm about to drop out like, this is getting held. How do you at that point? I was probably, I went to college. I was 17 when I went to college. I was 17 to 18. Fort, four grand. I must have been 19, 18, 19. Oh, that's all the money at 19. Oh, that God. I was blown at two. I was, there was a Barney's New York when I was still a store went there, bought some designer crap. And I was like, yeah, this, it doesn't get better than this. Um, and I learned about taxes and stuff. And that was a root awakening. When they called you and they said we want our money. Yeah, when they burst it down my dorm room and I was like, Oh, shit. Uh, yeah, I was a fun, fun period. Good for you, man. That's it. There's, there's nothing cooler than building something from nothing. It's, it's, I almost wish I could go back to that era to feel things like to feel something for the first time. It's, it's a special thing. All right. Do you have any skits or pranks that were filmed but never released because they were too wild or something unexpected happened? There's some videos that we might have cut out portions because maybe the person said something ridiculously controversial or something and I was like, yeah, let me not. Sometimes I got to be saving people because they say the most outlandish things and I'm like, dude, your future employer is not going to like that one. So yeah, now I'm good. So let me check with my employer though. Something says it's cool. Sometimes I don't, but sometimes we've had certain videos that we filmed and then the SD card got corrupted and then we just never got to put it out. But there's never been a situation where something's so crazy. Um, why do you cut out the controversial shit? And why that's, that's the best stuff, right? It's, yeah, it's honestly because I care about people. Oh, no, no, nothing means spirited to them look bad. We don't do that either. But you don't have anything that was like something that something went horribly wrong during it or something like that or somebody got really like like, I'm looking for something like you're in the library and the librarian comes over and just starts screaming and berating you. Okay, something like that. That never happened because we are so sweet. Right. We're, we don't, I don't go look at him for trouble. There are YouTubers that are like trying to get a reaction out of people and trying to make a scene. I think that's why we've been able to go so long is I'm not one of those YouTubers like where there's my mug shot and I'm getting arrested like cops called. I don't have the energy for that. Uh, I'll, if someone's acting crazy or there's a security guard being crazy or something, I'm like, all right, cool. And then I'll sneak leave come back another day or do something that I'm not looking to cause a scene. So we've never had any crazy things. What kind of glasses are those? I don't know the brand, but uh, a key, a key. Those are dope. Appreciate that. Yeah. I saw them. Some other guy was wearing something similar and I thought it would cool. So then I went in there by them. What's the one prank you did where you thought we might actually get arrested expelled or banned for this? Honestly, none of them. It's sort of similar to my other answer where we don't do things bad enough and heinous enough to warrant getting arrested or something. The best type of prank are the ones where you make yourself the butt of the joke as opposed to the helpless Walmart employee. That's what you do in the, that's what I loved about it. It's so, it's because there's no chance, there's no chance of being being spirited. Exactly. Because it all comes back on you and really the joke is I'm the idiot who forgot to plug in his headphones. I love that. Exactly. We did another one embarrassing phone calls in public. And I think we're gonna, we're gonna hit another series of those in the next month or so. Tell me about that. Where I go, uh, it'll be me and Noah, we go to either college, campus, library, somewhere public. I act like I'm on the phone calling. I'm like, you better treat me like a bad boy tonight. I've been so bad. And we just say the most outlandest things and then people give these hilarious reactions to things. Okay, yes. I've been watching James Charles torque compilations. Fuck. Okay, okay, it's embarrassing, but I can't stop watching them. No, it just came up and I suggested and I was like, James Charles torque compilation. What is that even about? I watched one and then I watched another one and then I watched another one and it was like, fuck this nigga. No, I don't move. You've been such a bad girl. You've been so bad. Or you're gonna be punished tonight. Do not speak back to me. I'm gonna bend you over that table and spank you till you can't even see straight. Say sorry daddy. Do make me. Do not make me. I'm at the library. Don't make me raise my voice. And again, I remember there's a really classic one. Our good friend Tuffy back in the year. Back in back when we were in college, your friends with Puffy. His name's Tuffy to you, FFY. Okay. He was our roommate in college. It's probably best for you. Go on. And he would, I was like, alright, you're gonna go in there and this crowded study, quiet study hall. And you're gonna be on the phone like, better eat my ass tonight. And it's like, it was the most absurd thing. And he would go into these study, study rooms and act like he's on a phone call talking about you better eat my ass tonight. That's, that's art. Like, I can't opposite you that one. I gotta show you that. It is art. That's something that I would do. You just route people for all of 30 seconds. That's it. And then have a blessed one. And then I'm out. Do they, and do you tell them you're posting it or who you are or none of that? Okay, okay, so they just figure out, you know, first of all, and then they're just famous. They're just instant famous immediately. Usually we will tell them, hey, this is for a video, whatever. We've never really had anyone have an issue with it. Surprisingly. Right. Well, we just found out from didn't land in just tell us that views are the new currency. That's correct. Absolutely. Okay. I just, wow. I know, bro. I just can't, I just don't understand. It's where we are. It's the new currency. It's a drug. He told me it was like pulling up at the club in a lamb up. It's basically what having a lot of uses. Yeah. You're going to, you're going to blow up after this. You know why you're here, though, right? Mama here. You're here because I want your viewers. Okay. Not because I give them because I don't. I want your views because you got 50 million people who have viewed your stuff and they're dying all the time. You know, anybody who's died of, I don't personally know that you don't know them personally, but you know of people that have died. I know of one of a friend of mine, his brother did. Okay. Right. So it's real for you. It's not like, oh, that celebrity died. It's like my friend's brother died. Right? Yeah. Okay. I can't take it anymore because I have children. Okay. And every time I hear a death of a child, I know the parents are completely destroyed. Yep. And my goal is to make certain that no parent ever has to feel this. Again, because you don't know what love is until you have a child. You think you do. You love your videos. You love ice cream. You love, you love sports. It doesn't matter what it is. Okay. You think the second you have a child, it's completely different. You're gonna, I mean, the love you feel is so enveloping. Right? And so to lose something like that is the most unnatural thing a human being can go through. So what I want to do is I want to prevent anybody doing that, which is why we don't monetize this thing. It's why I don't have any sponsors. It's why I don't do the, I don't want any money. I don't want anybody to ever say I did this for the money. I want to make certain that everybody knows our soul is good. We have one purpose. And that is to help increase people's joy of living. Right? You got to have a joy of living. I want to check in on everybody's mental health. Okay? And I want to make certain that they don't do these drugs. That's why you're here, bro. Okay? I'm using you. Okay? To make the world a better place. And I'm hoping that you feel inside that you want to leave this place better than you found it too. Yeah. Absolutely. Right? And you're a sweet guy. So I got that's that's that's why we do it. And that's the only reason we do it. Okay? We just haven't gotten there yet. Okay? I want to run people out of here with the death of destruction first. Being in the spotlight for so long, how have you struggled with depression, anxiety or burnout? Yeah, that's definitely applicable to my life. Around my senior year of college while balancing the schoolwork and the full-time YouTube, I started getting panic attacks, sleeping problems, shortness of breath. I was getting the anxiety and like the I didn't have depression, but I would I would go through depressive waves. Much like a lot of people do. And it was something that I struggled with for years, ultimately. And I still have to combat those sort of feelings all the time, the burnout feelings, the anxiety. I still I haven't had a panic attack in a long time because I've been doing a decent job of fixing myself, but it's very prevalent. What do you do to make certain that you don't have those panic attacks anymore? I understand that there are simple things that can be done, low-hanging fruit of like physical fitness, staying active. If you just sit in bed all day and rot all day and eat twizzlers. And then you feel like shit and it's like, well, I feel like shit. It's like, well, what did you do all day? Like nothing. You haven't even moved. You've been outside of tusks grass or spoken at a call to your mom or etc. So I make sure that I'm at least moving, eating something like a whole food and then speaking to someone, calling my parents, talking to a friend. Do you have a therapist? I don't. Do you know do you know why? Yeah, I actually, because I was watching some of your episodes, this is actually I wanted to get into this. This is something I think about. I tried to. I had a one guy that I liked. I didn't it didn't work for me. I was put on to this concept. I knew I'm doing you do it for. One guy did maybe a month. Maybe you want maybe four, maybe five times with this one guy. And then I tried some other people out. And I got this feeling of they don't really care about me the way that my friends do. That's right. That's right. You also didn't, but you also didn't find the right guy. Hey, and B, you didn't find, you didn't give him enough time. What these first of all, all therapists, almost all therapists have real good souls. Okay. The women have much better souls. Okay. So you may want to start off with a woman, get the hang of it like I did. And then you move on to a man to finish the job. Right? Not because men are better, but because you're a man and you want to know how to navigate the world. Yeah. As a man. Can I can I run this concept by you? I wish you would. I think that men bond better when their side decide and men and women bond better when they're face to face, which is why a lot of men don't like therapy. Because for a lot of men, this isn't how they feel like. Oh, I feel great after this. Whereas if two dudes are golfing, bowling, playing video games, fishing, sport, soccer, I don't know, I had to casino something. There's I feel like I feel like men bond or heal or go through or they can fix their problems or go through things without having to be like so directly in front of someone. Does that make sense? Yeah. Can I tell you what you just said? For sure. Okay. 10 women get together. Okay. To solve a problem. 10 guys get together to solve a problem. The guys are done with the problem in five minutes. Yep. They have complete consensus. Even if they didn't all have it at the beginning, like yeah, yeah, whatever. Okay, we'll roll with that. Right? The women sit in the room for three hours. They don't accomplish a goddamn thing and they walk out feeling great. And the reason is is because women don't want anything fixed. They want to be heard. Yep. Guys don't give a they just want shit fixed. Yep. That's what you were saying, right? Yeah. And I also, yeah, maybe I don't know, I'm also not a therapist by any means, nor am I a mental health expert. So I'm always open to hearing other people's ways of how someone can improve their mental health. So let me tell you how to do that. Okay. Okay. Having a therapist is like a life coach. Right? It keeps you on the right trajectory. And if you veer off course, it gets you right back on the tracks. Yeah. Okay. It is the ultimate luxury. It's how it's how elegant, responsible people deal with their stressors and their anxiety. That's that's just a fact. And you're an elegant guy. You're 27 years old, but you come in here with an old soul and a moral compass. And you're right sized about everything like you're strategic, like you're a smart guy. Okay. Don't let people tell you that this is a stigma and this is this is something that is going to do this with your life and your sense of joy and your sense of purpose. And clarity around your job and clarity around your relationships. You got to go a friend. I don't. Okay. Working on that. Okay. Well, guess what? Works better if you speak or love language. You know what that means? I've heard of that concept. Yeah, but you know what it means. Don't worry about it. It doesn't. That's not it. All that means is you got to love her the way she wants to be loved. That's all that means. Yeah. Right? It's like, you know, if if this woman shows love to you, let's turn it around. If this woman shows love to you because she cooks, right? And she wants to feed her man. But you're like, no, I just want someone who's down all the time and he makes me laugh. And I just want to laugh and have a good time and be naked. Okay. That's right. That's a big one. Yeah. And you're like, and she's like, but no, baby, this is how I show you my love. And you go, Hey, babe, if that's what I wanted, I'd be dating Julia Childs. I don't want this. Yeah. Because my love language isn't that. So you got to speak her love language, whatever that is. Okay. That's something you learn in therapy, man. That's not something that you that you know. And then you get coached by this woman. No, it's for a woman. It's all about safety and consistency. How much more attractive am I now? Okay. You see what I'm saying? Yeah. Yeah. That's all that is. Yeah. Okay. All right. I gotta go for it now. Yeah. Too late. I like that. Yeah. That was good. All right. What questions you got for me? I have, there was something I was thinking on the drive up. I heard of this word called like infantilization, which I think I do to myself. Treating either yourself or others as though they're a child or again, the term infant. So for example, if I was like, oh, so, and so they're 23. Well, he doesn't know any better. He's only 23. He doesn't know. It's like I find myself being like, whoa, it's me. Like I'm a, I will call myself like a drama queen. And I'm like, oh, God. This is so hard for me. When it's like, I'm 27. I'm a grown-ass man. I know what I need to do. And I should not baby myself and make excuses. And I think it's, I think it's amazing that people are putting an emphasis on mental health these days. But then I also find that there's a huge cohort of people who sort of weaponize the mental health industry or whatever. And they sort of, they don't have trauma or they don't have actual serious ailments. And they just sort of feel bad for themselves all the time. And it's like, they become permanent victims, you know, because there's people with real issues and serious things. And those people who just are going through life struggling. And if they for lack of a better term, pull themselves up by the bootstraps and snap out of it, they'd be doing better. So I was going to ask you like, how tough are you on people? Do you immediately go like, oh, you have trauma and you need help and there's something in your childhood that that's why you are the way you are or are there situations where it's like, yeah, dude, you're just being a bitch right now. It's concurrent, but we don't call them bitches. Okay. I was trying to find a better word, but bitch was the only thing I came to my head. No, no, no, that was the appropriate word. We just don't call them bitches. We like to love them up. Yeah. Not shame the shit out of them when they come into treatment. In fact, that's our baseline. Love is everything. Okay. But it has to go hand in hand, right? So what I usually tell people, it's different for everybody, right? I'm not going to both smoke up people's ass, but I'll generally tell you what comes up for me. I think it's a speed bump in life. I think if you don't get off a decade, okay, you lost that decade, but this is, but you didn't accomplish nothing during that period of time. Even if you didn't accomplish anything in your mind, you learned a lot in 10 years because you had to grind and grift and hustle and steal and whatever you see, you got an education of some sort that is going to help you down the road. Okay. They called it street smarts when I was a kid. Okay. You have to tell people the truth. So when they come in, you're like, this is a speed bump, right? But we're going to have to do some work here. Well, and then they hear the word work and they're like, oh, shit, I didn't come here to work. I came here to get the heat off or I came here to get well and whatever. So I tell them, I'm not look, you're not digging a ditch here. I didn't ask you to paint my house. Okay. The only thing you have to do is be open and honest. Okay. And have the discussions that are going to feel uncomfortable to you, but until you get right sized on this thing, then you're going to continue to have to drink and use because of the pain you're in. Okay. But I've had that pain and I don't need more. And I was just like you. And that's kind of the message that you give people. Not, you know, you're being a bitch. Now, sometimes I lose my, I lose my shit when somebody hasn't done what they were supposed to be doing, you know, whatever. And then, you know, they get the full monty. Okay. Then they get the full rich. Okay. But that's very rare because I've got a staff that is better than me. I've got another question for you. Yes, sir. I, we want one of your other podcasts that I watched. You said that you got sober or something around 37? Yeah, it was, you know, 3237. I forget. I started getting loaded from 12 on and I lost 25 years or whatever 12 is 37. Okay. So then from 37, I got sober and 03. So I relate to, I don't relate to that, but I relate to the concept of feeling like I lost time and dicking around doing things I shouldn't have been doing and wasting time. What would you say to someone who feels as though I lost all this time? Like, what's the point? I, you courted, you should have just touched on it in the previous answer, but that feeling like you lot like, it's the best feeling in the world. Do you know why? Why? Because it causes pain. Yeah. And when you have pain, that creates change. Yeah. Do you know when you create change without pain? If you're like me, what happens? Never. I change when I'm in enough pain to change. There's only two things that make you change. Something positive or pain pleasure or pain. Yep. How's that pleasure or pain? If you really love someone, you want to change for them. If you know, if you're acting a certain way around your kids and they start modeling it, you want to change because you don't want your children behaving that way. Yeah. Right. But usually where it comes from is massive failure. Yeah. Okay. And then 95% of the people give up there no matter how hard. If it gets really hard, people say, you know what? I'm done. I'm done. So do that make sense? No, that makes sense. Right. The whole idea is you look, I used to just lean into it. Okay. And kind of just push, push my way through it. Right. Now I just run through it, dude. Now I just like, like, just run right through it. Like it's nothing. Okay. The second I feel scared. And I do all the time. Listen to me. I do all the time. People get scared all the time. It's what you do with the fear. Do you let it keep you from moving forward or do you run through it and beat the shit out of it? Okay. That's it. The end. I like that. Yeah. It's a, I always think about one dealing with issues or fear or anything. There's always two voices in my head or it's essentially like the angel in the devil on my shoulder or whatever you want to call it. There's always a voice telling you to either run away or don't do that or that's scary. That's intimidating. And then there's always the voice that is really you being like, you should do this or it knows what you should do, but you try to suppress it. Like before I came here, I really wanted to twix. And I knew I was like, dude, you're not going to feel good in like an hour after you eat that. And I, I listened to the voice that I knew was right. And I said, I'll drink a zero calorie. I'll drink a zero sugar low gatorade before I get here. It'll give me a little sweetness, but it's not going to be the chocolate in the fucking all that shit. And I, and the good voice prevailed. So the good voice is the healthiest part of you. Yep. Right. Some people call it your best self. Okay. Some people call it your highest self, but it is, it's the healthiest part of you. The other part, you're in your child. Right. And what that means is, you know, when you are out in the world and you're feeling like your chest, your chest is out and you're feeling confident and you're the man and you walk into life and you feel confident. But then there are other times you walk through life and you feel like you're back in your child. Okay. I think that's what that a lot of that is. You know, I notice, you know, I've got the tools, right. So I notice every time I get it in that, I'm like, you, you're the, you're the shed. You're the, you're the expert. You're the dad. You're all of that, right. So it happens to everybody. So as soon as you find yourself, right, in your child like that, all you have to do is get quiet and say, who am I really? Who am I really? Who are you really? Who are you? Really? Are you speaking, are you saying that hypothetically or I have to answer that? No, I want, you don't have to do shit because slavery ended in 1865. But, but you get to, but you get to tell me, okay, you get to answer that question because we're going to do something right now. Um, who am I? I love that question. Who am I? Because it's so, it's so broad. Um, okay, let me help you out. That's all bullshit. You're going in the wrong direction. Very, very, great. As your highest self, okay, the way God sees you, who are you because that's who you are. I still don't even know. Doesn't matter. I'll tell you who that is. Okay. A smart, elegant, empathetic, measured, strategic, good soul with a good moral compass. That's who you are. And there were a lot of other things too. Okay. And I won't disagree with you. I don't know that way by myself. That's exactly true. That's exactly right. Okay. I mean, you're 27 years old. You walked in here talking about whole foods. That's a banana, a banana, a steak, a steak. Okay. It's one unit foods. The food is only one thing. Okay. I get to your and talk for 20 years. So I cut me off if I can talk too much. I had another question for you. Please. You're a wealthy guy. You're a successful guy. Okay. First of all, let's get that. Let's get something straight. Okay. There's 2600 or 2700 wealthy guys. Okay. In the world. Okay. I'm barely rich. But go on. Okay. If you're barely rich, then I am. Best poor. There you go. Right. As a pro. Yeah. That's a good one. It's better that you say it, because it comes off mean spirited when I say it. You're the mean spirited guy. How can you not know this? What do you know about life that I as a 27 year old don't? I want to I see the stuff you have and the things you've been through. And I just want to collect some wisdom tokens from you. Can you give me any general sweeping life advice? Sure. First thing is everybody donkeys off their first fortune. That wasn't my first fortune. Okay. But that's okay. You don't get off that first four grand that you got in five minutes, right? Yeah. More than that technically far more than right. But you have to because you have to do that numerous times in order to learn the lesson. Do you know what the lesson is? Hold on to fucking more your money. Yeah. But that doesn't mean anything. Do you know what the lesson is? What's the lesson? Things don't matter. There's nothing that you can buy that's going to make you happy. Nothing. It doesn't work that way. It'll give you a little joy for a little bit. Okay. It typically gave me joy right up until I cross the threshold of the place I bought the stuff out. Like I didn't even make it outside. That's how long it kept. That's how long it made me happy. I'm not about things. I just don't do things. Okay. Now what I realized was I wasn't I was on I was a rat on a rat wheel before I had kids. Now most people don't want to have children because they think it's going to cost me too much money. Right? I'm not there yet. Okay. You better have kids right away if you want to make money. Okay. I mean don't have kids because that. Hey, you know, you're like a goddamn lottery ticket. That's not what I'm saying. What I'm saying is when you when you have a child, okay, it's it's different. The love in your heart is completely different. You've loved some. In other words, for me alone, it wasn't I wouldn't have had to create a what I've created. I wouldn't have needed what I needed today because I'm alone. It's just me or it's just my girlfriend or it's just you know, whatever. It's right. But the second you're a dad and you've got a child or children to take care of. Now you're on it. Now it ain't manufactured like oh, I just don't keep off the decade. I better get my shit together. Now it's like I'm the dad now. Like I'm responsible for this. And you go out and you just blow right up. Wow. Okay. And that's that is probably the thing that I would look that. And you know, I always tell these kids, but you were early. So you don't really need this. You're like one and like what three people out of the hundred that have been here so far. That's that's early. Okay. So I tell people if you're in early or late. Mm-hmm. Okay. And if you just show up, you're like what? I had 80% ahead of the other people. I had the 80% of the rest of the folks and you show up on time. That's 85% ahead of everybody else. And then show up on time with a plan. Now you're 90% ahead of everybody else and show up on time with a plan and execute it. Now you're 95% ahead of everybody else. So there's all sorts of things time management is another one. Okay. I did eight press pieces inside of two hours. Okay. Because my time management was impeccable. In and out. In and out. It's in New York for 22 hours. In and out, man. Shit to do. Right. Do that answer your question? Yeah. I feel like you're you have a lot of wisdom. You have a lot of things that you could. What about women? What about women in general? Like when it comes to having relationships, being on the the hedonic treadmill of being with different women and dating around. I wanted to know your perspective on that marriage. Because you sold me on the kids thing. Yeah. Now I'm not wrapping up tonight. Good. But you know, well, you want to date somebody here. That's that's important. Okay. The person you the biggest decision you'll ever make in your life is the person that children. Yeah. That is the that is the only decision you have to get perfect. Yeah. Okay. Otherwise, you have set yourself up for a life of deceit and disappointment. My man. Yeah. Okay. Got it. It's a crazy gamble because yeah. That's some way I fear that's why I'm hesitant to get married. But that's why I asked about women. You got to hey, I'll give you I'll give you a little lesson. You know who you have to marry someone who doesn't view views as currency. I could agree with that. Someone who doesn't have a social media account like this. Whatever the that is. Hey, how about someone who's not dancing around lip-syncing in their underwear? Yeah. Okay. And only fans. No, no. Unless you're showing your feet because I hear you can show your feet. Yeah, some guy who is here last time. I said, how much money can I make on only fans? He says you 60, 70 grand a month. And I'm like, see, I said, do I have to show my crank? He goes, no. I said, can I show my feet and not my face? He goes, yeah. And I said, how much for my feet? He goes, I don't know. There's got to be a market for it. I said, is there a market for it? And he's like, yeah. And I'm like, these people are so happy. I've never seen anything like it. Never. Yeah, we're living in a different era. Okay. So make certain you find, hey, you know who I like because I'm just now getting on social media. You know, you know, Dylan does the social media. You guys are talking to Dylan when you call me, you know, that, you know, it shows me the shit that where the people hurt and trouble. Then I deal with you. Okay. And I refer you out. But, you know, otherwise you're dealing with Dylan. The person, the person who I like most on social media follows 3500 people, has 1200 followers. Okay. And you look at her, her Instagram. And she's not naked, but she's having a good time right? And just, you know, that's the kind of girl who's measured. Yeah, I like that. How much more time do I have to talk? Because you have, you have as much time as you want because he picks out the Glenn Garry's. What actually helps people snap out of the rut that they're in. There's, you get this sort of comfort when you're watching self-help YouTube videos or going to Barnes and Noble and buying 10s, how to unfuck your life and subtle art of not giving a, and then I would do this, write buy books about self-help. And they're like, God, I'm really on this something. Wouldn't even open it. There's people watching right now that are in a tough spot. People can't, some people can't afford rehab. Some people feel lost. Their mom hates them. What is, what are the tangible things that people can do to get out of the rut? So they call it failure to launch. Kind of people are stuck. Okay. And we all get there at some point. Okay. So I'll tell you what I did. Okay. I was 23. No, it was 21. And I just spent three years and three and a half years in Santa Monica College because I was a drug addict. I couldn't get my shit together. And then I transferred to UCLA. Right. But when I got to UCLA before I started going to school, I didn't have anywhere to live. I didn't have any transportation. And I didn't have a job. I was completely revered with. So I called my mother at 21 and I said, listen, we've lost our house. My father left the house. Yes. Our house went into foreclosure. We had nowhere to go. So we were with my grandmother in her apartment. My two brothers and I and my grandmother and my mother. It was the worst time of my life. Do. And I mean horrific. And we were grateful to have a place. Thank God for my grandmother. But I asked my mother a year later at 21 to live with her. She was an assistant manager in a luxury building. And she had a two bedroom apartment that they gave her so that she could as part of her compensation for being an assistant manager. And so I asked to be in her spare bedroom. And she literally reluctantly said, yes, which still scars me. Okay. And I get into the room and there's nothing there. No bed, no nothing. Just the floor. And I remember sitting there going, how the hell did this happen? And I started UCLA the next day and I have no idea how I got there. None. But I was walking up Bruin walk and there were these stands and people were given out credit cards. The first credit card you're ever going to get, right? And we every kid there's like a line. I want the credit card and we're all signing our names to all sorts of bullshit. All these predatory practices, 36% if you're one hour late, like that kind of shit, right? And at 36% interest and just nuts, right? Every kid just getting laid away. And I had, they gave me a $500 limit on a discover card. Okay. Right? We're up. And you know what I did with it? I had this little TV this big. It was like 13 inches. And it was black and white and it had those like, it was so bad the antenna was broken and I had to put a wire hanger in it. We should. Just so I could see it enough without the snow to, you know, just to pass the time. And a commercial came on a guy by the name of Anthony Roberts. I'm familiar with him. And he taught me how to live. Because I didn't know. See, he got to open the book, dude. Okay. He got to open the book. Now, that then I had a 30 day cassette tape. So every day it was easy to do. And then you start out your day first thing with that before you do anything. So you're pumped up for the day. Okay. So in 30 days, I've got that place. I've got a new place to live with one of my clients. I've got a new job. I'm a fitness instructor now and I've got all these clients 30 days. And I've got a scooter to get to and from school. And then 30 days after that, I get a brand new Jeep. Right. And so my life is getting better because I'm working soon. I'm making over a hundred thousand bucks a year working three days a week. And this is in 1991. Holy shit. So what's that? No, 1989. Oh, damn. Okay. That's got to be what? Half a million dollars in today's money. I don't know. But I was a kid in college. That's insane. Okay. And I was working about 20 hours a week max max. And you were being a fitness trainer or was a fitness instructor? Why? Well, sure, because I was smoking so much crack, I had an eight pack and they didn't know that. The crack abs. Yeah, the crack abs. That's why I don't have the abs right now. So you've always been in great shape. Apart from them. Ever since I started working out when I was 15, I've always been in good shape. Not great shape, but good shape. And not to teach people and where people felt like even just looking at you, they could. Yeah, but the most important thing, man, is to wake up in the morning. If you're getting these self-help books, you know, I remember the first book I ever read was a book called Getting T.S. Because I wanted to know how I wanted to have an negotiation. I wanted to be skilled at negotiating. And so the very first book I ever read was written by the Harvard Negotiation Project or in conjunction with them. Okay, and I just like the way it sounded. I don't need more. Okay, but I did back then. And then I read their second book and I started doing Anthony Robbins and then I picked up the next thing. And now you can go on like, you know, there's all sorts of reading apps where in 15 minutes, you can get the version for dummies. So it's like getting the cliff notes, right? And they just give you the important parts. Now you lose context with that. It never sticks the way it should. Okay, so you have the knowledge, but it's not visceral. It doesn't take, it doesn't take hold and grow. Okay, but you have the knowledge that doesn't work for me. I need the experience of reading the whole thing. Now the problem with me is if I read it now and you read it now, we're going to have two totally different experiences. Yeah, because I don't have the humility that I should to read through this and pick up every new nuance. My life's too big. Right? And those books a lot of times aren't meant for me at 59. They were meant for me at 21 through, you know, my early 20s. That's where it did help me because that's where I was at that point in time in my life. You know, I was at a point in time where I was getting a six fake top ramen for a dollar instead of five real top ramen for a dollar because I got an extra top ramen. Okay, I mean, I was so poor, I couldn't pay attention. Okay, when you're in that pain and in that desperate space, growth happens fast if you have the right teacher. Okay, if not, if you don't have the sufficient amount of motivation, whether that be love or pain, you got problems. You ain't moving very fast. Now you're working on it. You know how you hear these people go, I'm working on it. Okay, bitch, you don't work on things. You change or you don't. Yeah, you ready to change. Where are you in your arc of working on it? Oh, you know, no, then you're not working on it. You're just being a bitch. Yeah. Okay, that's what you wanted to hear two questions. There we go. Right. Would you? I got it in me. Would you suggest I get a, you said Anthony Robbins book? No, go get his, go get his tapes. It's, I forgot what it was called unlimited power or something. Power with perfect. I don't remember. I'll type it in off. I'll find it. But I remember his hour of power in the morning. Okay, and then I remember 30 minutes for thriving sounded better. So I did 30 minutes for thriving because who wants to do an hour? Right. Plus, after the first 10 minutes, you're so pumped up, you want to run through a wall. Yeah. So sometimes I do it for like, you know, I had the cassette. So it was like an hour of power. And so I do it for 10 minutes. Beat the shit out of the world. Start doing a lot of things, killing it. Okay, then I get into a law where I feel shitty about myself. Minutes 11 through 20. Great. Okay, go beat the shit out of the world again. And it's like your own little cheerleader. Mm-hmm. That, but it's more like, it's not like a cheerleader. It's more like a cheerleader merged with a football coach. Okay, great. Okay, so it's the carrot and the steak. Mm-hmm. And that guy resonated for you. So it may be if I listen to that and I don't get the pump, is I could find another. No, no, no, no, you don't need another. This is the guy. Okay, this is the guy. As you're telling me, then I'm, then I'm listening. This is the guy. This is the best in the world at this. Okay, it's like, I'm not, I'm, I'm, listen, I'm, I'm a nut on this guy's ass. But there's no way I'm ever going to help. I'd be able to pump people up the way he does, because A, he's the best in the world at it. Okay, and it's just not what I do. Right? He's the best, trust me when I tell you, if you, this is the first start. This is where you want to start, because it's generic. The first, the first one that you don't pick one to do like, oh, the money. Don't do that one. Okay, do the first one. Then you can go to the money one. If you, you won't get anything out of it, or you'll get some of it, but you won't get all of it. Okay, you want to do the original one first. I'm telling you, this guy fantastic. I'm excited. I'm going to like, that's my first order of business when I get back to my places, getting the correct. Is it on YouTube is something at the buy? It's something you have to buy. Okay, but just type in Anthony Robbins. Okay, and that's what you need to do. Okay. Listen, man, mental health is about if you can't create a good life for yourself and thrive and enjoy of living, you're going to have issues with your mental health because you want what's best for yourself. You've got dreams and goals. Where you got to go get them. How do you get them? You make a list of what you want, who you want to be. Okay, great. Now, what are you going to do about it? Make a list on how to achieve those things. Right? Okay. And if you don't know, guess what? Now we have chat, GPG. Okay. And you could ask your guy, okay, it just makes her and he's not infucinating. Right. And you're talking to him. Right. And you just the way the way I do it is, why is that? Why is that? Why is that? Follow questions, follow questions, follow questions, and you get to the root of it sooner or later. And that's how you learn. Okay. People think that this thing is deteriorating their minds. Not if you use it the way I just said because now you're the one dictating the conversation and you're learning the entire time. And then when he doesn't wrap it into a bow or he doesn't give you exactly what you want, right? You're the ones forcing it to get there. So how are you? How is your brain atro, atrofein? It's not. Did I answer that question? You did. Yeah. Right. What have you got anything else? I actually do have one more. I have much more about maybe one, maybe another day. Do as many as you. Yeah. I really appreciate that. Hey, bro. I'm here for you. You made money in your career and you said that, well, it's not going to make you happy or you've got, you had everything you wanted. Did you get to the point of like where Will Smith was talking about all you get to the top of the thing where nothing is going to make you happy? And it's like a scary feeling. Did you experience that? Yeah, but I can go into even deeper detail. I would love to hear that. I was making about 700,000 bucks as a kid a year. That's insane. For three straight years. And that's what I was keeping. Wow. Okay. And my overhead was nothing. I had a condo that I re-gid. I was paying $1,250 a month for because I owned the most of it. I had an S500 that I was paying I think 2000 a month on because my credit was garbage, was trash. And a couple other things. I think my total overhead is $6,500 a month. It was nothing. So how the hell do you go through over 50 grand cash a month? How do you do it? Okay. I mean, the way you do it is you buy a bunch of crap. Yep. Just shit. Just nothing. Not you're not buying appreciating assets. Of course not. Okay. It's not like I walked in and bought a bunch of Rolex Daytona's. Okay. And some art, you know, under the guise of someone who would know better or put it with a wealth manager. Okay. Something responsible or God forbid, but more real estate. Okay. None of that. I'm talking about bars and girls and just nonsense. Right. Well, I did that for three years and bought everything I could possibly want for three straight years, all of it. And then it hit me like a like a ton of bricks. I was like, oh my God, it doesn't matter how much money I have or what I buy. That doesn't work. That doesn't make you happy. Do you know what happened to me next? I went in a three year depression. Wow. Because how the hell do you become happy? Yeah, you can't the new car or the nothing. So what can I do? And I was so limited back then, right? Emotionally. In every way, I couldn't figure that out. So and I didn't have anybody in my life who I could go to. Okay. So I spent the next three years in a soul crushing depression. Wow, three years, right? Three years. Okay. So what I finally realized was, you know, we didn't sell that that first company for that amount of money because we wanted the money. Okay. We sold it because I was tired and I couldn't go another minute. That's why we sold it. But we never set out to make a ton of money. We set out to help people. And if you can help people, wouldn't the world be a better place? This is what my Swami told me. He said, wouldn't the world be a better place if everyone could help people for a living? I better would, I better would too. Okay. And so all I was trying to do at the last part of when I was working and then through my five year non-compete and these three years that I've gone through since is just to leave this place better than I found it. But try to help whoever you can and try not to harm anybody. Okay. If you can, unless they deserve it, then you really harm them. Okay. Because that's okay. Carry away. All right. But generally speaking, if you can do that, you'll be blessed. Leave the world a better place than you found. Help whoever you can and try not to harm anyone. I promise you your life will get a thousand times better. And not only that, ask God for what you want. Okay. And ask Him to help you formulate the plan to get there and to be with you every step of the way. Okay. Yeah. Not for what you need. For what you want. If you ask Him for what you need, you'll get it. And then you'll be pissed. Ask Him for what you want. Okay. I'm going to and I'm also going to make sure I'm watching this back too because I'm going to I'll have something I can internalize all the words that you're telling me as well. All right, man. Thank you. Where can people find you? You can find me. I honestly, I thought about this. I thought you were going to ask me a question like that at the end to wrap it up. I don't even want people to have to search me up. If I pop up on their feed, great. That means I'm doing something right. And I did something that related to them. If not, don't even look me up. See you next Tuesday. What he said. So here are the rules. So here are the rules. 1.2 points, 3 points, 4, 5, 6, 7, 8, 9. You get five balls. I get one. Okay. You can do it. Easy. Strategic. And I just watched a documentary on Tom Brady that other day. So here we go. Oh, God. That was Tom. Okay. That's two. Standing. I get five. Okay. I'm trying to do it with easy ones. It's more. That's a good strategy. Dude, you're killing it. Two. That's gorgeous. By the way. Dude, if that were to win it in, that would have been awesome. And you would have gotten it too. All right. Two. One, two, three, four, five, five and two is seven. Okay. So the only way I can win is six is one of those two last ones. Just one of the two last ones. I'm going to use a bigger ball. Okay. Okay. All right. You got it. All right. I'm worried. How you feeling? Feeling not as good because I feel like you practice this. But let's see. Practice it. This is your place. You're probably in here doing the 100 of these. If I threw more than two a day, I'm a horrible. Okay. All right. 59. There we go. That's it. I win. We're out of time. Please subscribe on YouTube. Click the thumbs up and leave a comment. Please subscribe on Apple Podcast and Spotify and leave a rating and a review and share the we're out of time podcast with others you know who will get value out of it. See you next Tuesday.