When I came up with Sipskip, I was actually doing another company at the time. I was like, you know what? This one's it. The idea was create something so simple, so seamless that like if someone thought to copy it, there would be no better way. We basically have a universal digital fast pass. If you're at a bar and it's taking too long to get a drink, you can actually buy Sipskip Pass. Hold it up. No. It signals a bartender to come right to you instantly. You what? Ethan Carrion is an entrepreneur, tech innovator and the founder of Sipskip. Drawing from his passion for solving everyday problems, he is transforming the live entertainment and hospitality experience through technology while inspiring young entrepreneurs to think boldly, act quickly and turn simple ideas into scalable businesses. Where does this entrepreneurial spirit come from? I was actually, I was raised by two entrepreneurs. My dad especially, he's definitely instilled the founder mindset. He gave me a book when I was a young age. When I read that book when I was 14, it kind of like switched my mind. Oh, for sure. But I did know since a young kid that I wanted to found a company that was going to disrupt an industry and change the world. It spans the globe like a super high as coal into the eldest, ready to fight for fear. Today Apple is going to reinvent the clock. It's not over until I win. The Living Your Legacy podcast for those who live to leave a legacy. That's extraordinary. Oh, that is sensational. Open Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream. Welcome back to another episode of the Living Your Legacy podcast for Insight Success. I am Reggie Thiers. Fresh off our legacy makers conveyor belt is Ethan Kerian. Ethan Kerian is the founder, creator of Sipskip. Correct. I have so many questions. Good thing we're in front of microphones at a podcast. Dude, welcome to the show. Thank you, man. Thank you for having me. I am good friends with the king of beer pong, Jose Sanchez. Apparently he is. I covered his eyes. We're in Vegas and he did the thing. I was mesmerized. Yeah. Is there any connection correlation to what you do and the kings of your mouth? Actually, there's not. There's not other than both involved. They both involve a lot of alcohol. I would say. We're not. So you are actually anti-alcohol. Is this where this is going? No, actually. Give me the Lord, bubba. So Sipskip is a platform. We basically have a universal digital fast pass. We're available at bars, festivals, stadiums. If you're at a bar and it's taking too long to get a drink, you can actually buy a Sipskip pass, hold it up. No. It signals a bartender to come right to you instantly. You what? No. Correct. You did the Disney pass for bars. The Disney fast pass. For getting drinks faster, man. I just stopped drinking like a month ago. Well, congratulations, sir. Thank you. Well, also works at concession stands at festivals and stadiums as well. So they all have Sipskip lanes and stuff like that. Sick. So are you partnering up with like, Komi's at Insomniac? What is your philosophy here? Are you going for the festivals? Yeah. So it started out as this bar concept, but then I was like, this could be a bar concept. Especially at these like big football games where there's 20 person lines to get a drink or get a bowl of nachos or something like that. I was like, why can't every concession stand have a little sign that says Sipskip lane and you pay $10 to use the lane. Now the $10 doesn't buy you anything but the convenience of skipping that line or skipping that weight at a bar. But at a bar, it's kind of cool for the bartenders especially because it's a lot of fun. At a bar, it's kind of cool for the bartenders especially because when they walk up and redeem a pass, it takes literally two seconds. You just click the pass, click your name. They actually get a portion of that pass directly to their account. So they sign up, they connect themselves to the bars and they actually earn per skip like a door to astragum. Per skip, dope. Looky you go, you've got your own verbiage and that's very important. Yeah, we're trying to make it a household name. No, it's going to definitely work. That's why I'm like amped for you. It was just like what was the origin story? Were you just stuck in a line going, there's got to be a better way? Honestly, you're kind of spot on. I went to LSU and it was just at night at the bar. Of course you did. There was two friends that had a pool table reserved and then me and another friend were at the bar and these are really packed bars. And we were just sitting there holding up our cards in the air, waiting for the bartender to go down the line. Eye contact, eye contact. Exactly. Come on, come on now. And you know, like have you ever seen the phone game Heads Up where it's like that little flicky thing? Yeah. It's like, but like in the middle there's like this blue alluring screen, but like it really draws you into the title on the screen. So like my idea was like, well, what if there was like something you hold up that like kind of like caught the bartender's attention? So that's the kind of idea behind the past. It's just really red alluring screen with like the bar logo in the middle of when you do hold it up. It's kind of funny you hold it up and like three heads turn. Well, what is that? You know, you can't miss it. It's pretty, it's pretty in your face. So how do you avoid bar fights in Boston? Because if I'm holding up at this in a good grimy Boston bar, I'm going to get my ass kicked. Like, what's the culture like? The thing is there's Sipskip. Like if a Sipskip pass is being used in a bar, you're going to know like there's going to be signs outside the bar that say, hey, download Sipskip. Sipskip, Sipskip us on Sipskip. You can also like and dislike bars on the app. Whoa. I think the whole rating system as well. Okay. The Sipskip pass is just like a little part of the app. But basically, like even on the bar tops, there's like little signs that say like, why wait, download Sipskip. It's faster. So like it's a way of life. But like the normal like Sipskip interaction goes past goes up three people turn her head, person gets served instantly. And then like two people go, whoa, what did you just do? And then one of them actually ends up downloading the app and becoming the Sipskipper. Which is awesome, especially when they're enibrated and they have their liquid courage and everyone's in a completely different mindset. And everyone's Impulsive. Dopamine. Yes. Happy. Yes. Talk about the data science behind the what you're creating because yes, now pub craws are easier, but you now have democratized, but you've split your clientele. Well, now I have a quality client that I know for a fact is a skip a Sipskipper. Correct. They are for they're going to tip better. They are a different tax bracket. They got here in a Lambo set of a taxi like you can identify that the human science, which is where the real money is at. Correct. Talk about how you are just saying correct or notting with your evil master plan taking away your head. No, there's there's a lot of data. There's a lot of data that goes in the app. That's one aspect of it. Yes, like it's great for the bartenders. They also make a little money on the back end. The cool part is nobody actually knows that the bartenders are making money. Right on. So they get double tipped right on. But the real data comes when users are actually signing up. They select what type of bars they like, whether it's a DJ night, they like live or like maybe like a live music band or like maybe I like food at this bar. Karaoke night, whatever. And then you can also select what type of times you like to go out as such. And then we collect that data. We collect that data. It's great for big alcohol companies, all these people. And then also for bars, it's kind of like now it's evolved into this social media platform for bars. Yep. So like no doubt Sipskip has all the bars. Let's say I'm this bar. I have my own social media platform on there. Users can SIP or SIP, which is our rating platform. Fucking shit. If I SIP a bar, it adds to the Sipskip score, which is basically just the number of likes. So like if you've been on the app for a while, maybe you have $10,000, maybe $100,000 Sipskip score. Now if I skip a bar, nothing public happens. We don't want any Karen's throwing up bad reviews. But there is a box that pops up to where users can type, well, I didn't like this venue because this, this data, maybe this bartender or whatever. And I get submitted directly to the bar's back end for them to take and improve their customer experience. So it's real time data for them. Wow. Another source of data for them is actually they can see like the percentage of the SIP or SIP on the back end of their stuff. Nothing public, but it's specifically for them. And something we're adding soon is where people can actually follow these venues. You can follow the venues. And so like, let's say I have something going on going on that night, I can actually send push notifications directly to my followers through the Sipskip app for the venue. Right on. I wouldn't like to call it white labeling, but I almost feel like you can almost get to like, you know, I'm a DJ, but I almost feel like, well, I have a hardcore loyalist crew that come out to see me. Let's create a Sipskip line specifically for them. But let's upcharge this shit out of them. Because I know my clientele will drop a thousand cool on a table for 15 minutes. Do you create that experience just for that one divine unicorn? Are you able to just scale to that? Um, it's asking for a friend, by the way. It's asking for a friend. It's more venue driven. It's more venue driven. We want to keep, like, we'll have accounts for venues, we'll have accounts for festivals, and then we'll have accounts for stadiums. Right on, dude. But yeah, I mean, maybe one day it turns into that. Yeah, because I'm seeing the gears, because what you're doing is creating exclusivity. You're creating that private Facebook group, but it just happens to be in a bar and like, there's so many cool people I've met in Pubcross. Like, especially living in San Francisco, you'd have the reunion of all these cultures and it's just like, such a way, because sitting at a bar and introducing yourself in the old fashioned way of buying someone a drink and going, yo, eye contact. Here's the human connection. You've sort of kind of created that group now where people can do that in an optimized way because now we're all in this part of this cool kids club and folks have been doing this for quite a while. That black card and the check-in at this place and I became the mayor of that Starbucks and you gamified. But all of these baboons were doing all this in San Francisco. It's just now caught up with everyone else here in Miami and New York where all of these cool gamified ARG experiences are happening. So good on you, dude. How old are you? 23. Of course you are. So how does it feel knowing that you got the feature in check and this is just your first bright idea? Yeah. Crazy. You're welcome. Thank you. No, I've had a lot of ideas, none of them of which have held the weight of Sipskip and so I had to jump on it when I saw it. No question. But I did know since a young kid that I wanted to found a company that was going to disrupt an industry and change the world. So when I came up with Sipskip, I was actually doing another company at the time. I was like, you know what? This one's it. Yeah, you feel it. Screw it. All in. Yeah, yeah, yeah. And don't regret it at all. I'm very excited for the future. We have some big deals coming up with some big stadiums. It's just an obvious thing. It's just like what? The only thing is, is like you got to like figure out and just hold on to it because a stadium and go, well, we can just create our own system. Like that's it. If you just take all Sipskip, sure. Well, now you're a Dallas fan. You get the Dallas line. Correct. Correct. So you're going to figure out a way. I don't know. Fucking fucking fucking. We've actually definitely thought about that. But we made it such a seamless process, especially like with the bartenders being on there. Now, if it's in a stadium, you can create stations. Or a festival, you can create stations. The idea behind it was like, oh, well, like obviously they can just copy it, but it's like, why would you spend six months making an app when this is so seamless? All you have to do is spend 24 hours signing up and it's free. It's like a virus. It's as quick. It's so easy. It's so seamless. And it's, I mean, the UI is great. You can download it and save yourself. I don't know. I also have a tech company that makes apps and websites. We run the app ourselves. So you understand where the eye is looking at the how long you need to keep the data there. Holding it so when you scroll from the bottom of the phone. Correct. You understand what's really happening. Correct. We know where that thumbs at. We know where that thumbs at. My drinking buddies used to wear it on Facebook. Exactly. So they got it. But yeah. No. The idea was create something so simple, so seamless that like if someone thought to copy it, there would be no better way. So. And the more podcasts you're doing, the more you become the face of it. And then you're like, oh, I remember going to look at your copycats and like, no, that's, I really did that. Like that's already old. So good for you. You're really jumping on it, dude. What are we going to learn from you in your episode? Where does this entrepreneurial spirit come from? Learn to fail quick and fail fast. Fail quick and fail fast. Yeah. So I was actually, I was raised by two entrepreneurs. My dad especially, he, he's definitely instilled the founder mindset in me. He gave me a book when I was a young age called thinking grow rich. I was 14. Smart dad. Yeah. Tell me how to read. I mean, I had like that, please. Yeah. He told me how to read it four times throughout my life and then I have. And when I read that book when I was 14, it kind of like switched my mind. So for sure. It started, started getting into like some dropshipping when I was 15, 16. So just kind of being, kind of being raised with that mindset. I do. I was just, I really had to fortune enough to be able to get started early. Right. And fail fast. I was just going to say, you know, how big is your rag tag team? Are you multiple? Who's your driver? Like, yeah, it's, it's a team now for sure. So I've, I, I founded the company at the beginning of this year. I brought in, I brought in some people. I, I call co-founders. They're not technically co-founders, but like they're, they're pretty involved. For sure. One of them is actually a pretty heavy investor as well. And then we have a couple more investors on top of that. And then we have a couple more internal people. I love it. Do some stuff. Yeah, dude. So what's next for you? You, you push Emily out of the way, out of the way and you walk out that door. I'm going to go get a drink. No. But no, we, I actually have a meeting with the palm tree crew or palm tree club, whatever. Yeah, man. They, they have a couple of clubs across the United States. I was told they have a festival as well, which is cool. Yeah. But yeah, I have a lunch with them. So that'll, that'll maybe. Cool man. Well, I, I look forward to the month. I look forward to the moment I run into a music festival and I give you the cool knot. I'm like, I remember when you made your first billion. We'll load up, we'll load up some Sipscape crates. Yeah, sorry. Yeah, sorry. Ka-ching, Ka-ching. Dude, with that, how can people learn more about you? Is it just literally grab an app store and search you or was there a.com? Yeah. So you could, you can go to, you can go to Sipscape Instagram. You can go to my Instagram, Ethan, Karyan. You can go to the app store, just literally Sipscape on the app store or just Sipscape.com. It's got its little own explanation. But yeah, I mean, just watch some podcasts, but honestly, just check it out for yourself. I mean, the first time someone uses it is it's honestly the funniest thing ever. They're like, why? Like, I mean, I remember when I was case study testing this before we put it on the app store, we never promoted it. I had a couple of venues testing it. And I think this was like one of the second activations I ever did. And I had to do it. I was one at the table. Yeah, nice. This guy comes up to me. He's like, what is this? And I'm like, oh, well, basically you do this, you walk up to the bar, instant service. He's like, so if you're telling me I hold up this pass, the bartender is going to come right over to me. And I was in the bar's packed. And I'm like, yeah. And so he goes up, does the whole thing. And then like, he gets his drink with like, whole thing takes like under two minutes. And he's like, he looks back at us at the table. He's like, oh my gosh, comes right back over. He's like, I want to do this every time I go to the bar. And I know joke. Watched him do it seven more times that night. And he, every time he did it, he just like got served instantly. And he just like, look at us. He's like, oh yeah. Dude, the impossible is there. And it's, you got to do like Valentine's Day verticals where it's like a check in and just like now it's like a Valentine's Day drink. There's all sorts of really, really cool things, dude. It reminds me of this scene in one of my favorite movies, vanilla sky. I'm not sure if you're familiar. There's a scene where he's lucid dreaming and he's in a bar and some dude walks up to him. And it's Tom Cruise. And he goes, don't you just wish you just had control over everyone? You have the ability to just tell everyone to shut the fuck up. And he's sitting in a crowded bar and he's looking at the camera and he goes, I just want everyone to shut the fuck up. And the entire bar goes quiet and turn to him. That's the moment you're creating with the, I just want a fucking drink. Yeah, literally, literally. The control of the room. Yeah. And the ability you can just do it in such a red cup and such an easy approach, dude. Gold. Thank you, man. I appreciate that. You're going to be, you're going to do just fine, my friend. I appreciate you for coming on through our podcast. Ethan, Karrion so much for being an amazing legacy, God, a galactic builder. This is Ethan Karrion and I am Ray Gutierrez and we are Inside Success. Thank you.
