Ep 197 Detox: Enemas for everyone
76 min
•Jan 6, 20265 months agoSummary
This episode examines the history and science of detoxification products, tracing enemas and cleanses from ancient Egypt through modern wellness trends. The hosts reveal that while the body's liver and kidneys naturally detoxify efficiently, the $70 billion detox industry exploits fear and inadequacy through unproven products that lack scientific evidence.
Insights
- Detox product marketing manipulates consumers by creating artificial scarcity, blame, and false agency—selling hope and rebirth rather than actual physiological benefits
- The detox industry uses identical marketing language and vague health claims as 19th-century patent medicines, proving the strategy transcends centuries despite scientific advancement
- The liver and kidneys perform three-phase detoxification (metabolism, conjugation, elimination) automatically; no supplement or diet can improve these processes without clinical evidence
- Genetic variation in cytochrome P450 enzymes means detoxification rates differ significantly between individuals, making one-size-fits-all detox products inherently ineffective
- Over-the-counter chelation therapies marketed for heavy metal detox can cause serious harm by depleting essential minerals like zinc, copper, and calcium
Trends
Detox products market projected to grow from $70B (2025) to $95B (2030), representing fastest-growing segment within $6.3T wellness industryWellness industry co-opting medical terminology ('detox,' 'support detoxification') to bypass regulatory scrutiny while implying clinical efficacyInfluencer and celebrity endorsement driving cyclical detox trends (master cleanse, juice cleanses) despite zero new scientific validationRegulatory gap: supplements claiming detoxification support avoid FDA efficacy requirements by using vague language like 'supports kidney function'Personalized medicine research on genetic metabolizer profiles creating future market opportunity for targeted (but currently unvalidated) detox productsHistorical pattern: patent medicines and detox products flourish during times of chaos, crisis, and loss of consumer controlMisinformation campaigns conflating germ theory rejection with detox product promotion to undermine trust in established medicineGut microbiome detoxification research emerging as new frontier for supplement marketing despite incomplete scientific understanding
Topics
History of enemas and purgatives in ancient medicineAuto-intoxication theory and its influence on 20th-century medicineCytochrome P450 enzymes and phase-based liver detoxificationChelation therapy risks and heavy metal exposureMaster cleanse and liquid-only diet trendsSupplement regulation gaps and efficacy claimsGut microbiome role in detoxificationGenetic variation in drug metabolismPatent medicine marketing strategiesWellness industry market size and growth projectionsToxins vs. toxicants terminologyOxidative stress and free radical damageBiliary system and bile elimination pathwaysPlant secondary metabolites and herbivore detoxificationFear-based marketing in health products
Companies
Goop
Identified as major detox product promoter; quoted for misleading detoxification claims and moralizing food messaging
Dr. Oz (media brand)
Named as prominent pseudocure promoter selling detox and wellness products without scientific evidence
iHeart Radio
Mentioned as podcast distribution platform for 'Too Faced: John of God' limited series
Apple Podcasts
Mentioned as podcast distribution platform for 'Too Faced: John of God' limited series
Bookshop.org
Referenced as affiliate partner for episode sources and recommended reading materials
People
Stanley Burrows
Introduced the Master Cleanse (lemonade diet) in the 1940s, foundational to modern detox trend
John of Arden
14th-century English surgeon who recommended enemas 3-4 times yearly for all people, healthy or not
Hippocrates
Ancient Greek physician who endorsed enemas as medical treatment across multiple conditions
Galen
2nd-century AD physician who formalized theory that all organs produce waste requiring elimination via enemas
Avicenna
11th-century Persian physician who endorsed enemas for intestinal and organ health
Louis XIV
French king who received over 2,000 enemas during his reign and received visitors while undergoing treatment
Louis XI
15th-century French monarch who was a major enema enthusiast and ordered them for his pet dogs
Elie Metchnikoff
Famous scientist who claimed the colon was a vestigial organ, influencing colectomy trend (1907-1917)
John Harvey Kellogg
Promoted pure oxygen enemas and questioned whether colon removal was necessary in 1917 paper
Quotes
"What they're selling you is an opportunity to reinvent yourself, a sense of protection from the dangerous world outside and absolution from the unwise indulgent choices that you have made."
Aaron Almond Updike•~25:00
"It became customary in France to take an enema after dinner and a lady was considered indelicate if it were known that she had omitted the practice."
Aaron Welsh (quoting 1985 paper)•~45:00
"There is no single product, food, supplement, topical administration of anything that you can do that will detox for you. Your body has to do that."
Aaron Almond Updike•~95:00
"Our kidneys and our liver are working so hard every day. They never get appreciation. And to be told that a tea can do their job is offensive."
Aaron Welsh•~130:00
"In nine cases out of ten, it is simply the result of a disordered liver."
Aaron Welsh (quoting Brandwreff's Universal Vegetable Pills ad, late 1800s)•~60:00
Full Transcript
This is exactly right. People who didn't do what John F. Quad wanted them to do, they usually disappeared. John of God was once Brazil's most famous spiritual healer. But in this limited series podcast, we uncover the darker truth behind his global empire of faith and fear. From exactly right and a Donde media, this is Too Faced, John of God. Listen on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Throughout the history of man, there have been constant epidemics of many diseases. Little has been known or understood as to why these things happen. In recent times, it has been believed that these many diseases are contagious and that germs have spread them. This belief has created a monster, as the medical field has steadily found stronger and more potent, drugs, poisons, and antibiotics in their constant effort to destroy what they believe to be the cause. A large variety of vaccines and anti-toxins have been developed because of the belief in a large variety of bacteria and viruses. Yet, in spite of massive research, manufacturing, and wide use of these items, mankind still goes on suffering from an ever-increasing variety of disease and disorders with no let up in sight. Disease, old age, and death are the result of accumulated poisons and congestions throughout the entire body. These toxins become crystallized and hardened, settling around the joints, in the muscles, and throughout the billions of cells all over the body. Germs and viruses do not and cannot cause any of our diseases, so we have no need for finding various kinds of poisons to destroy them. All diseases, regardless of their names, come within this understanding as only varied expressions of the one disease of Toxemia. Basically, all of our diseases are created by ourselves because we have never taken the time to discover the true foods meant for man's use. Very often, an epidemic occurs after holiday feasting, even the very best of foods in excess can create problems. Since germs do not cause our disorders, there must be another logical reason for the triggering of an epidemic. This is a matter of simple vibration. The better the physical and mental condition a person is in, the higher becomes his vibration. But as he steadily becomes clogged with more and more waste matter, his vibration goes constantly downward until he is ready and in need of a change. If he then comes in contact with one or more who have already started the cleansing process, he picks up the vibration of change and all his functions are triggered into the same action. The person with a toxic free body and undisturbed mind is the one unaffected by the epidemic. The person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person with a toxic free body and the person National MasterClean's diet was introduced by burrows in the 1940s. That's from a little chapter of the book called, a word about quote unquote epidemics and quote unquote germ cause diseases. Sorry. That book was published in the 70s. Oh, Aaron, as if there aren't similar ones today, did banking germ theory. Okay, we usually should not take this much of a dismissive tone already. It's challenging. And the reason I say it's from older too is because like the same message has basically applied since humans have formed concepts surrounding disease and health. It goes back to the humoral theory essentially. Right, humoral, etc. But I just- You did before? Yeah. Yeah. So, that's still getting good reads reviews. A lot of people are still rating it. It has a four out of five on good reads. I didn't look at how many reviews, but as an example, yeah. Oh, so. Okay. I'm going to take a lot of deep breaths. Yeah. Cleansing breaths. Cleansing, if you will. Yeah. During this episode. We're on the same page. Okay. Hi. I'm Aaron Welsh. And I'm Aaron Almond Updike. And this is this podcast will kill you. Today, we're detoxing. Oh, boy. We're talking about detox. Yeah. What is it? Yeah. What does it mean? What does it mean? Does it mean? It's the episode. That's the episode. Yeah. Yeah. Can you do it? Happy New Year. Yes. Happy New Year. First episode of 2026. We're coming to you from the past. We're time travelers here. We are. And predicting that we have all, you know, indulged and eaten some delicious foods and maybe had little bit of drinks here and there. And you might be feeling like you're getting a lot of ads for detox, teammates and cleanse somehow purifying, et cetera, impurities. So we're here to tell you about that and whether you should or not, except we won't tell you that because again, this is not a medical advice podcast. But we'll tell you so you can make up your own mind. I'm so excited for this. There is so much. This took me in the very, the most unexpected directions. I love it when it does that. Me too. Me too. But before we get into like everything, all of it, it's quarantiney time. It's quarantiney time. What are we drinking this week? We're drinking water. That's right. That's right. We are. We are drinking water. The easiest recipe so far. And for yourself, you're probably one of the tastiest. And one of the best for detox. I mean, I think we're kind of getting a little bit ahead of ourselves here with the punchline being water. But yeah, detox teas are not like there is no such thing as a detox drink that effectively will detox you from toxins, quote unquote, whatever that means. Quote. Can't wait to talk about what that means. Yeah. I guess we'll host the recipe, but like it's water. It's water. So subscribe to our social media anyway. And you know, we don't have to put it on our website because it's water again. That's what. But if you want to go to our website anyway, you can find all sorts of cool things. We've got transcripts. We've got the sources for each and every one of our episodes. We've got links to music by bloodmobile, who's now on Instagram. We've got links to our bookshop.org affiliate page, our goodreads list. What else do we have? Oh, merch. Patreon. Contact us for them. That's now working again after a spell of not. Sorry about that. Everyone. And a submit your first hand account form. Good stuff. Check it out. Really nailed it, Aaron. Thanks. Great job. Thanks. Well, we've got a lot to cover. Indeed. So. So shall we get into it? We shall. Let's take a quick break and start detoxing. People who didn't do what John F. Quad wanted them to do, they usually disappeared. John of God was once Brazil's most famous spiritual healer. But in this limited series podcast, we uncover the darker truth behind his global empire of faith and fear. From exactly right and a thundermedia, this is Too Faced, John of God. Listen on the iHeart Radio app, Apple podcasts, or wherever you get your podcasts. Aaron, we're going to play a game. Oh, love it. You ready? OK. Don't worry. Don't sweat about it. It's not. It's just a little pop quiz type of game. Oh, just a pop quiz. I. Sorry. Just a little bit of adrenaline rush right there. Yeah. OK, I want you to guess the name of the website that these blog post titles come from. Ready? Does detoxing really work? Oh, no. A heavy metal detox. My personal favorite. You probably have a parasite. Here's what to do about it. Oh, OK. I'm supposed to guess what website those came from. Yeah. I'm really worried that it's something that you would think is legit. Like, I don't know. Don't worry too much about it. OK. I don't know. Detox diet dot com, Aaron. When we think of pseudocures and people who promote the spread of pseudocures, do you want to take a one name that comes to mind? Dr. Oz. God, there are so many. I think that the fact that like to me, I was like, oh, this will be like an obvious answer. Oh, goop. It's one of outro. Goop. It is goopy goop. Yeah. Goopy goop. Goopy goop. Yeah. There are, and those are just a sampling. There's lots more where that comes from. Those are the ones that were more detox related. And by the way, do you want to know about what you're supposed to do for your alleged parasite? Is it Ivermectin? It's not. And according to the author of that blog post, quote, in my experience, an eight-day mono-diet goat milk cleanse accompanied by a specific vermouthuge made of anti-parasitic herbs is the most successful treatment. End quote. For what? The parasite that you probably have. Your friendly neighborhood parasite. Right. But really, you're just pooping out the lining of your intestines when you see that in the toilet. Milk mono-diet? It means just goat milk. I can guess that. I can't just say I know. I know. But yeah, I mean, I called out goop because they're one of the biggest offenders in promoting these pseudocures, but they are far, so far, far, far, far from the only ones profiting off of this fear-mongering and snake oil. In 2025, the detox products market was estimated at nearly $70 billion globally. Just for detox products. Yeah. And over the next five years is predicted to grow substantially with a forecasted revenue of 95 billion by 2030. Sounds like a lot, right? Like, $95 billion is a lot. That's just a tiny sliver of the global wellness industry, which in 2023 was estimated at $6.3 trillion predicted to hit $8.5 trillion by 2027. Yeah. What detox means or what constitutes a detox product? It's not always clear cut by design. But think of, you know, your master cleanses, your colonics, your chelation therapies, books promoting detox diets, skin care products that claim to rid you of wrinkle-causing toxins, those stickers you put on the bottom of your feet that are supposed to leach away, heavy metals from your body. I don't know, like, magnet bracelets and stuff. Green juices and superfoods, supplements that allege to eliminate harmful waste. I mean, like, we could spend the rest of the time just talking about the products. Yeah. But what is it that these detox products, what are they actually selling? Yeah. Right. They're not selling you ways to detox. They're not selling you some, you know, active ingredients that's doing anything at all. What they're selling you is an opportunity to reinvent yourself, a sense of protection from the dangerous world outside and absolution from the unwise indulgent choices that you have made. Essentially, they're selling you hope and rebirth. And with this, detox products are carrying on a millennia-old tradition, spending money on products that at the best do nothing and at the worst do harm so that you can feel like you have made the optimal choice for your health. Detox is such a vague term that tracing its history or the history of the idea of detox. It's a slippery beast. But if we think about a detox product as something that, you know, restores the body's balance or, quote unquote, flushes out waste or jump starts your metabolism or enhances your liver's detox capacity, then the history of these elixirs, purgatives, teas, diets, cleanses, enemas, goes back millennia. And I wanted to distinguish here just right off the bat between like detox as in for, you know, certain drug and alcohol programs. This is like we're talking about detox in the wellness industry. Yes. And I know you'll talk about the difference, yeah. I will. Because I do think it's a really interesting part of how we view the concept of detoxification and the way that we use that word in medicine can mean multiple different things. And I do think that that's such a, so we'll talk a little bit more about it later. Right. And it has been co-opted by like the wellness industry to sell meaningless scam products. Yeah. Okay. I haven't said these words in a while, so I'm excited. I get to say them. The Ebers Papyrus, Ebers Papyrus, I still don't know the right way to say it. Some days. From ancient Egypt, written around 1550 BCE, describes various suppositories, purgatives, animus, and ametics, all to rid the body of the disease causing agent. Diet and impure foods were considered to be the primary drivers of disease. And so these formulations were intended to basically like clean out your guts, thus evacuating the impurities and preventing them from reaching your bloodstream where they would cause disease. And maybe these various recipes would be administered orally, like a mixture of milk, sick more fruit, and honey, which was guaranteed to open the bowels, or they might be delivered another way, like via a cow's horn with the end cut off. But stuck into your butt. Okay. Yeah. Sorry. Sorry. I was expecting like an enema type, but the cow's horn really threw me off there. That's the tip of the iceberg. That's the cow's horn tip of the iceberg. Okay. Bile salts and ox bile were often common enema ingredients delivered. Interesting. This way, yeah. Hundreds of recipes, hundreds are listed in the Ebers Papyrus for medications to be administered via the rectum. The legend goes that the ancient Egyptians invented enemas after watching the ibis, the bird, you know, like that bird. Longing legs. Long, big beak, stalking thing. Sorry, Bernathologist. Ibises. After watching the ibis draw up water into its beak and then insert it into its butt to wash out decaying poop, ibises do not do this. They do not self-administer enemas. Let me just say that. We clarify. But apparently they do splash water on glands near their butts. And so it's probably like they saw that and then they use their own little bidet. They've made their own bidet. Exactly. Love it. But also I don't know like, is this just like somebody adjusts so sorry that somebody was like, oh, and then Galen was like, by the way, the Egyptians saw the ibis doing this. And that's why they thought about enemas. So anyway. Okay. But however people came to use enemas, also enemas were widespread all over the ancient world. Right. Yeah, everyone came up with enemas. Honestly, it makes sense, right? Like you've got two main routes. Exactly. You're going to use them both. You're going to, you're going to use them both, yeah. And enemas were popular, very popular in ancient Egypt and in ancient Greece and in ancient Rome and really across the entire ancient world. Enemas everywhere. Ancient Babylonians used enemada, which is the plural for enema or as like you can use that one of the plural enemata. Yeah. As early as 600 BCE, this recipe was thought to expel the disease causing demons from the body. Ready? Quote. Mixed rock salt enemonia with unmixed wine. And him take it without food through his mouth as well as by his anus and sprinkle him with it and he will recover. I'm just covering all the bases there. Everywhere. Everywhere. In ancient Greece, there were literally enema doctors. Latro clusteris, clisters was the much more common word used until the 19th century, but it was not specific to the rectum. It was also like included vaginal duchess and like bladder lavage and stuff like that. Hippocrates and Galen loved enemata and also enema comes from the word the Latin from meaning throw it in. Throw it in. Just toss it in there. toss it in. They were they were used as a standalone like just just to like clean it out kind of like you're just purging right or to administer medicines. Some physicians opted for straight up water or saline while others prefer to more complex mixture with like oil and honey and milk and other ingredients. Biles, bile was a really common ingredient from various animals from ancient China. Quote. Secure a large pigs bile and mix with a small quantity of vinegar. Insert a bamboo tube three or four inches long into the rectum and insert the mixture. End quote. Yeah. Yeah. Yeah. Don't really know what bile will do up there. A large, a large pigs bile is also an interesting like what does that mean exactly? Oh, like the bile from a large pig. Oh, not just my interpretation. Not my dog. Not my dog. My dog. My dog. A large pigs bile. Got it. Got it. Yeah. Yeah. Yeah. That's my bad. The reverence that these physicians held for animus is evident in the way that they wrote about them. There were entire books or chapters dedicated to their use who they recommended receive an anima. Like this was everyone unless you were already had a fever in which case like maybe lay off the anima. Oh, okay. But everyone, animus for everyone. Animus for all. And then what they thought animus could cure everything. Again, everything. Animus for everyone and everything. You know, there's kidney stones, gout, jaundice, weight gain, malaria, indigestion. I mean, you name it. Animus were really just another very popular tool in the toolbox of humoral medicine whereby a build a buildup of some substance was at the root of disease. Right. Galen in the second century AD basically described it as like every organ in your body produces waste products that need to be fully eliminated. Otherwise, they will cause disease. Yeah. And they apparently cannot do it themselves. So we must. We must. Animus do something. We must take action. Yeah. Okay. And so this idea over the years kind of changed a little bit here and there, but it's very similar to this idea called auto intoxication or intestinal auto intoxication whereby like it's in these toxins are coming from inside you. The call is from coming from inside house. The Persian physician, Avacena from the 11th century CE also endorsed animus for this purpose. Quote. Yeah. It's an excellent agent for getting rid of the superfluities at the intestinal tract as well as for allaying pains over the kidneys and bladder and for relieving inflammatory conditions of these organs and also for relieving pain and for drawing superfluities from the vital organs of the upper parts of the body. Everything. Everything. Everything. The, this idea of auto intoxication is actually a really interesting one not just because of like how long it lingered and medical, you know, the medical realm. But also for the fact that like there might be some truth to it based in like our gut, brain, microbiome, access and like there are some dysbiosis that actually can cause major issues, blah, blah, blah. And that's kind of all part of the same idea that like sometimes things are off balance in our own bodies. Yes. Yes. Yeah, yeah, yeah. Right. But I also find this idea so fascinating because it, yeah, it sounds exactly like or very similar to the ads for detox teas just replaced Enema with cleansing tea, right? Like this will restore the balance. This will get rid of those impurities that have built up in your body. And I, I did not plan to take us down through the history of Enema of Enema's Enemata. So thrilled that you did, though. Me too. There are so much, so much fodder. It's incredible. It's incredible. I think that like, first of all, Enema's were not the only tools out there, right? There was bleeding, purgatives, ametic, sauna, fasting, water, meditation, herbs, like everything, so many different cultures practice many different methods to rid the body of what they perceive to be impurities and whatever that meant. Sometimes it didn't involve any physiological thing at all. It was just like meditation, right? Impure thoughts. Impure thoughts. Oh, Graham and Kellogg and all that. But, but I think that Enema's really stood out to me because of the language used to describe, you know, what they do. Very specific of like the build up, the impure, the, the, the, right toxins or the like. Yeah. It's, yeah, it's really interesting. The vague explanations as to why they do what they do, what they're actually doing, who should have it, everyone again? And, and yeah, and it's just like, also fun. So anyway, they were incredibly popular. So these enema, you're like, okay, cows horn that threw me off. Yeah. That's the least of it. All right. All shapes and sizes, all different delivery systems made up of all kinds of materials from cane stalks to bamboo, cow horn, of course, ivory, the syringe, like how do you deliver the water might be made from the scrotum of a deer, goat or ox might be made of leather hide, pigs bladder or delivered directly via mouth through the tube, like you would just have an assistant, I hope you with that. Yeah. In later centuries, especially with the invention of the vulcanization of rubber, metal and rubber replaced these metals. Side note, I don't think I knew that cows horns were hollow. Yeah, I used to have one that that I got in North Carolina when I was a child and I loved it so much. I got it like one of those little tourist shops and you would blow out, like you could make a horn noise like, yeah, I don't think I knew that. I haven't spent enough time around horns, I guess. It would be heavy to carry around if it were. Yeah. Yeah. So there you go. Instant enema. Yeah. Yeah. But so, okay, the popularity of enema is from skipping over a lot of history here. There's, okay, we could do a whole episode on enemas. In fact, I held some back in case we do a whole episode. In case we do. Yeah. But yeah, I mean, they were pretty much quite popular from ancient times and to the 17th, 18th centuries. And then they weren't just like popular. They were the rage, like all the rage. So whereas the, for instance, whereas the 14th century English surgeon, John of Arden recommended that everyone use an enema three to four times a year, even if you were healthy, by the 18th century, early 18th century, Parisian socialites were taking them three to four times a day. What? What indeed. Yeah. Three to four. Yeah. Oh, yeah. Oh, yeah. I can think of a lot of ways that that could go wrong. Oh, there it did. Yeah. It did, yeah. Okay, so for, this is from a 1985 paper on the history of enemas. Quote. Oh, I went deep down the rabbit hole, Erin. Give it to me. Okay. Quote. It became customary in France to take an enema after dinner and a lady was considered indelicate if it were known that she had omitted the practice. Quote. The goal, like, why were people taking so many enemas? Yeah. Purification. Whatever that meant. Purification. So they weren't just like all constipated and they like needed. I mean, I don't know. Like it's so hard to know constipation was a preoccupation. Has been a preoccupation of humans forever. It was the root of a lot of, it was a lot of fear around. It's the buildup. It's the buildup. Yeah. It was like what's happening to that poop that stuck in my body? It's releasing all these toxins. That's why I'm getting tuberculosis. Like that was sort of the A to B. Okay. Yeah. Louis XI, who reigned in the 15th century, was a big fan of enemas and even ordered them for his pet dogs on occasion. Yeah. And he, he wasn't the only French monarch with a thing for enemas and also like I, just I'm sorry in advance, the papers that I read really highlighted the use of enemas in France. I don't know if there were like a couple of major academic papers that came out. So a lot of these examples come from France. Well, hey, you know, Louis XIV, so King during the 17th and early 18th centuries received over his reign over 2000 enemas and reportedly would receive visitors while getting one. I mean, they take a while sometimes. I was going to say with 2000 enemas like, yeah, you got to ask that. You got stuff to do. Right. Right. Get that business done. Yeah. They were so commonplace enemas that they appeared in literature like the Shakespeare even mentions enemas and they also appeared in art and like naughty art. The recipes for enemas or enema liquid grew more inventive. It was sent with pleasing odors like rose or orange or tinted with nice colors to give it more visual appeal. And it wasn't just the liquid that people experimented with. The delivery system was also up for improvement like the cluster chair. What is a cluster chair? Please tell me. Okay. Quote. A bench like piece of furniture with a rectal nozzle sticking upright in the middle. The user sat on the nozzle while pumping a handle up and down to inject the enema. Okay. Okay. Okay. Yeah. It gets better. Because there was also something called the fumigator. Please tell me about the fumigator. I will. I cannot wait. If the fumigator was a metal canister filled with burning tobacco. Right. You got the metal canister burning tobacco in the middle. Two tubes attached to it. One tube went up your butt and the other into an assistant's mouth to blow smoke up your butt. So you know that saying that saying that's what it's from. That's what it's from. What did they think that this did? I mean aside from like a new way to enjoy your tobacco. I have to imagine that first of all they thought it did everything. And then there were people who were like obviously like I think that some of the plays from France were especially like making fun of this widespread faith in enema. Okay. And they don't actually do anything. So I think the phrase like don't blow smoke up my butt. That's what this is from. Is this like okay, you're failing to deliver on your promise. You're failing. Oh, that's so fascinating here. I know. And they were all used for like so-called medical purposes because I feel like I could also see these being used for pleasure reasons. They were exclusively. They were also hence the naughty art. Yeah, yeah. Okay. Yeah. But that's like makes more sense than just like. No, this was like very, very much medical. Medical. Okay. The fumigator was thought to be especially helpful to resuscitate the drowned or the nearly drowned. Oh, dear. Okay. Yep. Then there was Kellogg as you know, as in Kellogg serial Kellogg serial. Pure oxygen enema. Do you know Aaron when I was on the tram recently in Denver, I saw ads for home oxygen canisters that you can just have at home. Yeah. So you could use it for an enema now. Well, I don't, I don't back in the day. Yeah. Sorry. Definitely don't think you should. Yeah. And I do think it's really interesting like the parallel between, you know, just thinking about these, the end of it kind of like what were they used for everything, right? Yeah. Have it. Just have it there. Healthy, sick, whatever. This is what you need. This is what you need. And just like today, women in the 19th century were specifically targeted with advertisements for animals. Interesting. The prevailing belief that was that women were more susceptible to constipation and thus more susceptible to toxins than men. And so some doctors recommended daily animals in conjunction with leeches and castor oil for quote, rheumatism, asthma, epilepsy, hysteria, ulcerated sore throat, convulsions, and influenza. That quote. Yeah. I mean, they were so out of control popular that in some countries, laws had to be instituted restricting their administration to be done by doctors alone because too many pharmacists apparently were getting their hands in the animal game. And people were getting hurt. I presume. Yeah. Yeah. Okay. It's just a given. It's a given. It is absolutely happened. Yeah. Okay. The number of patented animal delivery systems from the 18th and 19th centuries is truly outrageous. I was working on this on all of our recent travel, like on airplanes, and I kept having to shield my screen or turn down the brightness so that people wouldn't see it as me scrolling past these illustrations of animals over and over and over again. Yeah. I love imagining the people sitting next to you. Like, what is she doing? I don't know. Probably no one even looked at all. But eventually, as with all things, of course, animals fell out of style as patent medicines and no strums took over, things that you could swallow rather than having to administer through your butt. While the delivery system changed for a lot of these detoxification purification recipes, the claims and vague medical language did not. So, Brandwreff's universal vegetable pills from the late 1800s asked, quote, what is it that causes this poor abject wretch to look so downcast that eggs him to desperation and that takes away all the joy and happiness of this life. And quote, the answer, quote, in nine cases out of ten, it is simply the result of a disordered liver. And quote, these pills rid the body, you're the right. They reorder. So, they, they rid the body of, quote, evil forces that might upset the digestion and render the blood impure. And quote, can you remind me the year that was the late 1800s, late 1800s? Okay. So, they at that time, this is interesting in the context of how our bodies actually detoxify, they were pinpointing the liver, even all the way back then. I mean, it's a good. Yeah, I don't know when the functionality of the liver was clear when people were working on that. But at least at that time, they were like, you need to purify your liver. We can with our product, enhance the function of your liver. Okay. I love this. Yeah, yeah, yeah. So fun. But it also sounds like that. So, you, I just read you that ad and you have that in your mind. And I'm going to read you an ad like the claims from a cleanse tea from 2023. Yes. It's a good thing to me. Quote. Had too much of a good thing, feeling out of balance, a bit heavy or puffy, then it's time to get clean. The ingredients cleansing properties encourage healthy digestion and help to keep the kidneys flushed. And quote, it's the same. It's the exact same. We're going to say kidneys this time, livers over done now. Right. Let's just get a little bit of a specific organ though in there to kind of add some scientific credibility. Yeah. Right. So there's like the vague claims about toxins and or physiological upset. Check. A promise that all parts of your life will improve if you just take this pill tea cleanse enema. Check. Check. No substantive information about active ingredients mechanism concentrations, et cetera. Check. Check. Not subject to mandatory safety testing. Check. Check. Check. It's true that the 2023 tea is required to disclose ingredients unlike brand-dreths universal vegetable pills, but that tea does not have to state and basically none do today how much of each ingredient is present or they don't they also don't have to establish a safe limit for those ingredients. Nor did they have to provide any efficacy data whatsoever. Nope. No, no. No. Long story short, the detox teas and cleanse supplements of today are essentially the animals of the past or vegetable pills of the past just with updated language. It's less red thyself of impurities and more flush out those yucky toxins. Oh, you're so puffy. By the end of the 19th century, this idea of toxins causing a vast array of diseases, it took on a more scientific tone as some physicians formed this idea or like formalize this idea auto intoxication, which I referred to earlier, where it was believed that the bacteria in your retained poop led to a build up of toxins and ultimately disease. So this kind of married this new concept of germ theory with the ancient deeply held innate belief that poisonous substances from the food we eat, from the water we drink, from the air we breathe, even from within are at the root of all of our illnesses. A leading proponent of auto intoxication wrote in 1887 quote, I have said that the organism in its normal as in its pathological state is a receptacle and laboratory of poisons. Man is in this way constantly living under the chance of being poisoned. He is always working toward his own destruction. That's so interesting, Aaron. I know. I mean, because it's not like wrong. Like we are constantly exposed to toxins and to toxic substances and to things that can cause cell damage and so is every animal and living thing on the planet. And the thing is auto intoxication. There are impurities. There are choices that we make that where we eat food that's not great for us ultra processed foods, right? Cured meats, not great for us. Yeah, alcohol. Yeah, yeah, tobacco. And yet the problem is not with those claims, but it is in saying that this pill, this supplement, this tea will fix that for you. Right. Well, it's like assuming that like because, oh, I found this thing. Therefore, our bodies are all broken. And like I will sell you the key. I, oh, yeah, yeah. Because it's like, well, what do you do about it? If auto intoxication, if this idea that like our retained poop is causing all these toxins in our body, what do we do about it? Well, again, constipation is the issue, right? But what causes constipation in the eyes of some leading auto intoxication proponents, it's the colon. So the scientific. Get rid of it? Yeah. No. Yeah. No, matchnacoff, who was like a very famous scientist, he claimed that the colon was a vestigial organ. Oh, my gosh. I found a paper by Kellogg or our fave in 1917, titled, I love this. Should the colon be sacrificed or may it be reformed? Our whole entire colon. Colon. Oh, my gosh. And I know. So that was like, wait a few weeks till our poop episode. So you can understand how important your colon is. The important, V, V, V, important. Yeah. So, okay, remove it. That is one strategy. First, first though, maybe try some colonic irrigation, animus, bring those back onto the scene. But if those didn't work, then yeah, elective removals of the entirety or bits of the large intestine were done. And I don't know how many were done. But the collectime era, quote unquote, lasted about 10 years from, say, 19, 10 to 19, 20, 19, 0, 7 to 19, 17, roughly. That feels way too recent. Oh, yeah. Oh, yeah. But fortunately, felt a lot of favor. People were like, even Kellogg was like, I think the colon can be reformed. I don't think we need to get rid of it. But the concept of detox or products or practices to eliminate impurities from your body, that was here to stay. In the 1940s, Stanley Burrows introduced the master cleanse, which you heard in our first hand account. It was a liquid-only concoction of, it also known as the lemonade diet, I think, lemon juice, maple syrup, water, cayenne powder, you know, the famous one. Such a classic. Classic. I feel like every few years it really makes a comeback and everyone gets back into the master cleanse specifically. Yep. Yep. Because celebrities jump on the train, they're like, oh, you know, someone so did this for this movie and lost 20 pounds in a week. Yeah, they did. They start themselves. They start themselves, yep. And yeah, so the master cleanse problem is not only detoxification, but also weight loss. So then weight loss kind of became wrapped up into this really starting in the late 1800s, but then in the 20th century just increasingly so. Okay. The master cleanse might have like really kicked off what our modern era of this is and really incorporated the dieting part of it, but they're spring up throughout the in the decades that followed countless diets, teas, superfood supplements, regimens, programs, bracelets, accessories, procedures that promise to eliminate toxins from the body, thus bringing you a happier, healthier life. You. Yeah. It would take hours just to list the product names, let alone the baseless claims that they make. And I know that you'll explain why these claims are baseless, but to quote a paper I read about, fat diets, quote, detox approaches, defy the general principles of human physiology. As the liver and kidneys are quite efficient in removing both exogenous and endogenous toxins from our body, along with extra renal excretion of toxins and sebum and sweat, end quote. These products are ubiquitous and the industry is growing like never before. Mm-hmm. How? Why? Uh, I can't hope to answer that huge of a question, but I do think it has to do a great deal with how they're marketed. They start off, they all start off with this premise of fear or a lack. You are living in a risk-filled, dangerous world. Everything around you, the food you eat, the liquids you drink, the air you breathe, finds harmful substances that will accumulate in your body. You're missing something in your life, and that's why you're unhappy. And then there's the sense of blame. If you didn't eat those foods, maybe you wouldn't feel so bad, but no one is exempt from this moralizing, right? Next, they offer agency. These substances will continue to ferment in your body building and building until you act. Not only do you have the agency to do something about this with X product, but you will be foolish to let this opportunity go. You have a responsibility to yourself, and not drinking this tea or committing to this diet would be a shameful act, not only to yourself, but to your loved ones. You can and should make the right choice here. And then they promise the stars. If you follow this diet the precise way, this will happen. If it doesn't, it's because you have faith. You failed. You did not commit. You did this. I want to read you a quote from a goop post titled Does Detoxing Really Work? Oh no. Okay, let me prepare myself for this. Take a deep breath. Cleansing breath again. Here we go. Quote. We must turn this thinking around and adopt a detox lifestyle where we are living in a healthy and reasonable way most of the time so that we are constantly detoxing because we are constantly exposed to unwanted chemicals and save the binging for the bad stuff, break down and have some yummy barbecue ribs and fries if you must. But make that the exception. Or maybe a cheese platter is your big weakness as long as it isn't a daily cheese platter. End quote. There is much moralizing around food. Around food. Yeah. You must be constantly vigilant to the danger that surrounds you and if you aren't, you're a failure. There is no range of acceptable choices. There is one right answer. And this advertising strategy works so well because these companies convince us they manipulate us into believing that we can optimize our life. That our lives are incomplete but contentment is just around the corner for a mere 1999 a month plus shipping and handling. And I'm not saying that people shouldn't want more or shouldn't buy whatever things that they want to buy or that they should just be, you know what, you should be happy with what you've got. Like, it is natural to want more, to want to be happier, to fill your things, fill your life with things that, you know, that's all fine. What I'm saying is not about the wanting. My issue is with the companies that do such a great job of manipulating us into feeling that inadequacy. Like detox teas promise, promising to rid us of impurities when our kidneys and livers are already doing a heck of a job. If we look back at the history of science and medicine in this country, we can see this really remarkable pattern where patent medicines and snake oil salesmen absolutely flourish in times of chaos and crisis, which feels, I mean, very much like what our world is going through right now. Yeah. And I think it comes down to feeling like there is so much out of your control that we want to make any changes that we can. We want to have whatever control we can. And so we can say, I want to fix this one thing in my life because I can. This company is telling me that I can. Right. So my hope for 2026 is for us all to cling to reason, established expertise and shift our skepticism, you know, to the brands making these sweeping claims without a shred of evidence. And I talked way too long, Aaron, because I got really into this episode. But now I'll turn it over to you to tell us what toxins actually are and how detoxification actually works within our bodies. I cannot wait to. I'm so excited. Before we get deep into how our bodies detoxify, quote unquote detoxify, I do want to focus for a second on this idea of toxins because. Thank you. Thank you. Yeah. I think that this word, it comes up so much in like these disinformation campaigns that people love to run and it's far more reaching than just the idea of detox. But let's get into it, shall we? We've talked on this podcast so many times about how the dose makes the poison, right? Yeah. Essentially any substance that exists can be harmful to our bodies and to our cells at a cellular level, dependent on the dose. There are some things like water, which is essential for life that is beneficial at most doses, but still can cause harm if in excess. And there are other things like arsenic or mercury that are incredibly harmful, even in very small doses, right? And those are the kinds of substances that we usually think of as toxic, right? These are substances that even at small doses are harmful to our cells. If you really want to get pedantic and you know that I love to, love it, technically a toxin means a biologically produced substance. Oh, interesting. Yeah. So technically the word toxin is only referring to things that are from plants or animals or bacteria. It has to be biologically produced. And if we're talking about substances that cause harm that are toxic, that are maybe metals like mercury, arsenic, whatever. Arsenic or things that are like drugs, phosphates, like stuff that we are making, those technically aren't toxins. The correct term would be toxicant or just like toxic substance. Okay. I love that I got to teach that to you because I felt like I was getting really too much. It is pedantic, but I appreciate the designation. I can appreciate when you are pedantic. Yeah, it is pedantic. I feel like in common parlance obviously we use the word toxic, we use the word toxin to refer to a lot of different things, but I do feel like just knowing that helps you be a little bit more alert. Like are people even using these words correctly? Absolutely. If you're saying toxin, what are you talking about? Absolutely not. But how are substances that are harmful to our cells that are toxic substances? How do they cause damage? They can do this in so many different ways. Some substances might, as we break them down, generate free radicals, right? Which can cause damage to our cells via oxidative damage. Some substances might end up depleting our cells' ability to metabolize things like we talked about in alcohol metabolism. Other substances just might straight up damage cells. They might induce cell death. There's a lot of different ways that so many things that we come into contact with every day be their medicines, drugs, heavy metals, pesticides, organic or inorganic pollutants, things that we eat in our foods because plants are full of toxins or toxic substances, secondary metabolites that they make in order to, we think, largely, escape predation from herbivores, right? We are exposed to toxic substances all the time. So we have evolved mechanisms to deal with toxic metabolites in our bodies. We have evolutionarily. All animals have these mechanisms. So this idea of quote unquote or so called detoxification is real in so far as our body does in fact have to manage and deal with toxic substances. On a cellular level, all of our cells have to deal with this. Like cell by cell, we have detoxification mechanisms that I'm not going to dig deep into because the superstars in our body, when it comes to body system level clearance of these toxic substances are our liver and our kidneys and also our GI tract, which I don't think it's enough credit in this. Yeah. Okay. We can give some credit. Yeah. I want to real quick also mention that I do think that some of the reason that we, like I'm going to go through the steps of how our liver and kidneys actually process these toxic substances. What does detox mean in our bodies, right? But I think that some of the reason that we use the word detox to mean a lot of other things, like sometimes we use detox colloquially to mean like we're abstaining from like digital detox. Yes. Which just means I'm not doing technology for a while, right? I think that maybe comes from the fact that we use the word detox or detoxification in medicine clinically, also to mean weaning somebody off of a substance on which they're dependent. Right. So that's like alcohol or opioid detox, something like that. That process is about abstaining from a substance and waiting as your own body metabolized is that substance and sometimes might require additional medications or things to like monitoring to make sure that it's a safe process. But I think that maybe that version of detox, like alcohol detox, that kind of thing might be part of why we think of this as just like, oh, a quote unquote cleanse. I don't know. Yeah. Like it's, but it's a different. I'm going to not talk about that. I'm talking about what is our body doing to deal with toxic stuff, right? Okay. So our liver, I said, does most of the detox of most potentially harmful substances, and it does this in three main phases, metabolism, conjugation and elimination. Not every substance has to go through each of these. So we'll talk at the end about like other ways to rid the body of toxic substances. But first we metabolize things. So that means that we break substances down into smaller pieces or we break them down in ways that hopefully makes them less toxic. Much of this process happens with a group of enzymes called our cytochrome P450s. Should I know this or? No, but I just love. I love cytochrons so much. But these are a group of enzymes. There's like six, there's tons of them, but there's six major ones that are responsible for the breakdown or the detoxification of merely all of the drugs and stuff that we are putting into our body. Like the drugs, the foods, like anything that is producing potentially toxic substances, so called xenobiotics is like a, a brala term for a lot of this stuff. Most of them are broken down phase one by a group of enzymes called these cytochrome P450s. And there are a bunch of other enzymes that are involved in this. This process, the goal is to break things down to be less toxic. Sometimes though, it actually creates more harmful substances. As we talked about in our alcohol episode, the breakdown process of alcohol, how we add like a wage groups to it and break other things off, actually produces things like reactive oxygen species that can end up causing damage to ourselves. But that's why phase one is not the end. The second step in this detoxification process is called conjugation, which just means sticking things on. So this means literally sticking on other compounds to the stuff we've just broken down, specifically to make them more water soluble. So it turns out that a lot of the toxic stuff that we might be exposed to or ingesting is what's called lipophilic. So it's attracted to fats. And just like water and oil don't mix in your salad dressing unless you have an emulsifier in there. Our liver has a whole system of other enzymes that help to emulsify these toxic things in our bloodstream. That's not a great analogy because it's not quite emulsification, but you could figure it out. I imagine just like what the liver is doing, like do shake it up. Yeah, it's just adding things to it, right? You got to add something. You got to add to make them more water soluble. Yeah. So that allows for these fat soluble compounds that would otherwise stick around in our bodies to be dissolved so that we can pee or poop them out. And that's the final phase or this third phase of detoxification, which is elimination. Elimination. Yeah. So most of the stuff that we make water soluble will end up passing through our kidneys. And our kidneys, they also do some detox on their own, but they are the big important part of our body system that is excreting all of these metabolites that our liver does the good job of breaking down. Right. They're carrying it away. Exactly. Yeah. Getting it out. The other big player is our biliary system, old friend of the pod, that's our liver, our gall bladder, etc. Oh, yes. Yes, yeah, friend. Old friend. And that means that our, as this stuff gets broken down, sometimes instead of going to our kidneys, we squeeze it into our gall bladder and push it out with our bile. And then eventually we poop it out. Hmm. Okay. That's how we detox. Sometimes phase one, two, and three detoxification doesn't work for every substance, right? For some things, elimination might not be possible. We might not have a mechanism for that like we see with iron, for example. Hmm. So with some substances like heavy metals, our liver, again, has enzymes and mechanisms to bind things up so that they are in a form that they're not causing any damage. So iron, if we're using that as an example, gets bound to a protein called ferritin. And that way it's not just roaming around causing free radical damage. It's bound up in a protein and therefore not causing harm. Hmm. That's very interesting. I know. I know. I know. So just like thinking about the evolutionary pathway that had to have, like I would love to get some sort of comparative physiology going on here for a life. I found an interesting paper that was more focused and I didn't end up citing it because I didn't use a lot of this but they were looking at like plant secondary metabolites and herbivores and like the detoxification pathways and things like that in these herbivores to deal with these plant secondary metabolites and stuff. It's super interesting. Like we all have to deal with this, right? Well, and then like you think about herbivores and then what if there's like a carnivore that's then eating the herbivore that has those mechanisms, but then what if the mechanisms haven't taken care of that poison yet and then that toxin and then. And if your carnivore doesn't have those same mechanisms, yeah, it's a lot and carnivores tend to have less. Anyway, so I'm not going to get deep into it. I didn't read enough about it. Don't quote me. But similarly, sometimes we just have to, if there's a lot of reactive oxygen species, which is a common, common, common cause of damage to ourselves that may be produced in so many different ways and just during normal metabolism, sometimes we just have to neutralize those and we're not doing this whole phase one, two and three. We have other ways, whether it's enzymes or just chemical antioxidants that are binding up these and blocking them essentially so that they're not going out and causing damage. Finally, there's increasing evidence of the role of our gut microbiome in the detoxification process in mammals in general. I mean, we don't know, we don't fully understand it, but microbes also have to detoxify and they have similar but usually different enzymatic processes to what we see in our own livers and kidneys. So they're not using the exact same enzymes, but they are still doing the same stuff, if that makes sense, just in different ways. So yeah, we're doing detox all the time and it is our liver and our kidneys and our guts that are doing it. And this is a complicated process, all right? I mean, it sounds quite a lot of players involved. There's a lot of players, a lot of steps. I'll also just throw out there that there is known genetic variation in our metabolism in terms of a lot of these cytochromes, especially, but also some of the like phase two metabolism stuff, which means that some people might be faster metabolizers, some people might have a build up of toxic substances longer than other people. So there is a lot of really interesting research being done on that, especially for people who are really into like the idea of personalized medicine, where if we know how you are going to metabolize X, Y, and Z, then we might recommend one drug versus another or you might need a higher or a lower dose of something. And so I think that's an interesting area of future research, but right now, for very few things, do we have like you need a genetic test before X, Y, and Z medicine? There are some medicines that like we have to do a genetic test because we know that you're going to metabolize it differently if you have one gene versus another. I mean, that is such a fascinating world of like, yeah, personalized medicine like once. Exactly. Yeah. But that's a different episode here. So that's the end of that. So I want to answer the question of whether any product that claims to detoxify you can actually do it. And hopefully, if you've heard all of the steps that it takes to deal with toxic substances in your body, it is very clear that the answer is no. There is no single product, food, supplement, topical administration of anything that you can do that will detox for you. Your body has to do that. However, companies are smart now as we heard in those things. So the next thing that they love to do is claim that their product supports your own detoxification mechanisms. Oh, Erin, I'm so I hate it so much. I cannot stand seeing that on supplement bottles or materials. Right. Support. Support's heart health. Yes. Kidney function. Exactly. So is there any data to support this idea? There is no good data to support, not just any particular detox diet or supplement or fasting protocol, but even there is no data to support the idea of detox diets on a broad scale. Right. And let me tell you why. I want to dig a little deeper on to why that is that we don't have data to support this. Yeah. First, our bodies are complicated. The types of toxic substances that we encounter are really varied. So there's two main questions that we have to answer that have not been answered to be able to say that any of these products work. Right. First, can anything that you ingest actually change or so called support your body's own detoxification mechanisms broadly? So I'm going to get into that. Okay. It's really important that we can be ingesting that would actually support our liver health, okay? Probiotics. Listen. And two, what the heck are we trying to detox from? Oh, I mean, everything, Aaron, the world is a dangerous place, and also what it is. It is, but you got to be specific. What are we being exposed to and at what levels and are these things harmful at the levels at which we are being exposed? So let me dig into the evidence on these two points. Okay, but yeah, but you just said you got to be specific. No one is specific. No, no, no, no. No one has to be specific. No, I know, but I should be. I should be. Yeah. So to get at question number one, is there anything that we could be eating that could be helping our kidneys or our liver be better at detoxifying? Like all the foods that have antioxidants in them, like blueberries and super foods. So here's the thing, Erin. There is certainly data out there that there are certain foods or certain chemical compounds if you want to dig really deep down in our foods like antioxidants, like various vitamins, that may help or in some cases even be essential in our body's detoxification processes. Some of these substances might be necessary cofactors in some of these enzymatic reactions. They may function as antioxidants themselves, be protective in our bodies against reactive oxygen. There is definitely data that there are compounds in, especially our fruits and our vegetables that are beneficial for our bodies, however, almost all of the data on these substances is in cell culture or animal studies, not in clinical trials, especially if we are trying to say, do these substances help support detoxification mechanisms? These enzymes that we know are involved in detox, right? These data that we have on this is not in human trials. Okay, so, but let's just like pause there and I want to try to understand physiologically the mechanism that, jumping from extrapolating from lab in animal studies to humans, like you said that some of the products that are contained are the cofactors and vitamins, fruits and vegetables and so on are essential for us. Are we getting enough on a daily basis with the- It depends on what you're eating, Erin. Okay. I don't know. But like, you know what I mean? We talked about vitamin C and scurvy. Right. And like the vast majority of people get vitamin C. You get plenty of vitamin C. So yeah, the same is true for most of the other stuff. Okay. Right? And it is important to note like you're saying that the dose makes the poison even for these beneficial substances because there are some compounds that we found in plants, in vegetables and fruits that might help induce detoxification enzymes so might help them to work better at one concentration but inhibit them completely at other concentrations. Okay. So the short answer then is like, no, there's no one thing. There's no one magic pill. There is no one supplement. And it's very interesting that, because I read a couple of papers that were written by people who have their own like detox clinics. Okay. As an example. Okay. And I could quote from them. I mean, we're talking detox clinics as in like, what we've been talking about these past two episodes, not detox clinics and a clinical sense. I'm talking about detoxification lifestyle programs. Got it. Got it. That they will sell you that you can go to their clinic to learn how to do. But even in those, and I won't actually quote, because it's like way too long, but all of those papers come to the conclusion that is the exact same conclusion as every major medical and public health organization that has ever come up with dietary recommendations. And that is that to support your bodies in trans-d detoxification processes, our diets should be composed of a variety of whole fruits and vegetables, whole grains should be mostly based on plants. We should get a variety of proteins, make sure we're getting lots of fiber, drinking mostly only water and not other beverages, avoiding alcohol, having access to clean water that's uncontaminated by heavy metals, and being engaged in moderate activity and exercise. It is mind blowing to me that even people who are selling this stuff know that there is not one thing that we can pick out of a plant that is ever going to be better than whole plants themselves, right? Yeah. It's, but they're still selling their supplements. Yeah, of course they are. Because it doesn't matter. The science behind it doesn't matter. The science is used is to sell information. Correct. Is misused. Correct. It is weaponized, yeah. Exactly. And the other way that it's weaponized and misused is in this idea of that second question, like do we have any evidence that we actually need detoxification support? Are we being exposed to such high levels of so-called toxic substances that we need this over-the-counter-calacian therapy? Those are very dangerous by the way. And definitely not a good idea. But if you are exposed to high levels of heavy metals, like lead or mercury at a level that can cause harm, then yes, you will need treatment because your liver and your body might not be sufficient or fast enough to get rid of these compounds before they're causing harm. That is why we have medications that have to be administered under strict supervision because they are also dangerous medicines to be able to bind up things like heavy metals and rid our body of them, allow us to poop them out because we use things like chelation therapy. There are definitely things that we are being exposed to in our modern world today that we maybe weren't exposed to hundreds or definitely not thousands of years ago, right? There are also things that we were exposed to a lot more that we're not exposed to as much today. Yeah. And it is true that we still don't know enough about what should be considered maximum safe exposure levels of things like persistent organic pollutants, like we see in pesticides or things like BPA or other phallates that are in plastics. And there is a lot of news, of course, out there about forever chemicals in general. And we don't have enough data about them. It's true. Yes. And there is, I feel like we are living in a world that is full of things that can harm us. But we don't, like you said, we don't know enough about how much of it. We all live very, very, very different lives, even if you're living on the same street as somebody else. How much you're getting exposed to, you're your genetic predisposition to how fast you metabolize certain toxins. Like all of these things are very, very abull. Yeah. That can all be very true. And it is. And it is. And. And there are plenty of companies that are claiming that their product will detox you from these compounds, be they heavy metals or other environmental pollutants. Even if you have no data to suggest that you have actually been exposed to levels high enough to cause harm, because especially for heavy metals, like we actually do have data on that, like how much is going to cause harm. There is no data that any of these products that are claiming to detox you from these substances will do anything for you. Or books. Or recipes. Exactly. And in many cases, they can cause serious harm, especially the ones that are targeted like that. Like, oh, you need a heavy metal detox. You need a parasite cleanse. Those often end up damaging your liver. And like the over-the-counter-calaculation therapies and things that they market, they can a, bind up other metals that are actually quite important in our body in trace amounts. So then they can make you be deficient in zinc or copper or things like that. And they can also end up binding calcium. So then you can be severely hypocalcemic. And then you can die. Like, these things are not without the potential for harm. So like, yes, we need to be ensuring that our regulatory agencies and our scientific research agencies are doing the research and asking the right questions, especially about these chemicals that we are being exposed to, at what levels of exposures do we have the potential to cause harm in the short term and the long term. And also the research on in the event that we are being exposed to high levels, what are additional treatment options? We should be looking into these things that are in our natural products. What things can support detoxification or elimination if someone is actually exposed to high enough levels to cause harm? None of these products or diets or fads that are on the shelves have any data to back them up. No. They continue to so mistrust in established science and medicine by saying, germ theory isn't real, due by my book on the master cleanse instead. I think, honestly, for me, if I just can complain for a moment, that's what we've been doing for the past hour and a half. I know. For me, I think one of the things, there's a lot that gets to me about this detox trend in general. And it's not just the clear grift that the supplement companies or other organizations claim me to detox you are running. It's not just that they're counting on and they're praying on our lack of understanding about biology. It's not just those things. For me, it's also so frustrating that these detox products push this notion that our bodies are broken and we need their products to fix them because our bodies are dang incredible. Like, our kidneys and our liver are working so hard every day. They never get appreciation. And to be told that a T can do their job is offensive. I mean, there's just like, there is so much that is upsetting about it because it's like, every single product is telling you that this is going to change your life for the better. This is the thing that you need that will make your life happy. And that's not the case. And it just is like, it just kind of feels gross. I feel toxified by detox advertisements. Yeah. I agree. The Enderan. Sources? Yep. I have so many sources. I love about animals and beyond. There's a two-parter I read by Friedenwald and Morrison. They're both published in 1940. The history of the anima. It's a two-parter. And then there's a paper that I really enjoyed by Bocchi from 2025 called The Eternal Allure of the Panacea, how narratives and biases sustain panaceas. And then by, this is one of my favorite papers I've read recently. It was, everyone should go. It's by Eberhart published in 2022, titled, You Probably Have a Parasite, Neoliberal Risk and the Discussive Construction of the Body in the Wellness Industry. Absolutely fascinating. I love that. Fascinating. I'm going to read it. Yes. I don't know that my papers are quite that amazing, but the biggest bummer for me it was hard to find more up-to-date studies. So the two best ones that I found that were really like overviews of, especially those, the detox diets and the detox pathways and things. The two best papers I found were both from 2015. One was by Hodges and Mynich. And it was titled Modulation of Metabolic Detoxification Pathways Using Foods and Food Derived Components, a Scientific Review with Clinical Application. And the other was by Klein and Kiyat. Also in 2015, detox diets for toxin elimination and weight management, a critical review of the evidence. There was one other one from 2017 that was really more focused on weight loss strategies, but they had a little bit about detox. But there wasn't a lot of updated ones. I also had a few different papers that go way more deep dive if you want it on hip-hatisite detoxification and detoxification pathways in the liver. So there's a paper from 1991 and a book chapter from 2018. And then I have more, like I said, including ones that were written by people who are huge proponents of the idea of detoxification. So you can find them all on our website, thispodcastbookiliu.com. You can. Big thank you to Bloodmobile for providing the music for this episode and all of our episodes. Thank you to Leana, Squallachi, and Tom Bryfogel, and Pete. I really don't know everyone's last name, huh? Pete, Brent, and Jessica, and everyone, that makes this possible. Yes, thank you, thank you. And thank you to you listeners and watchers. Happy 2026. Welcome to another year of this podcast, Will Kill You. Oh, great review and subscribe. We forgot to say that at the beginning. Start off your year right by rating, reviewing and subscribing to this podcast will kill you. Did you like it? That was really good. And thank you as always, speaking of subscribing to our patrons. We really, really appreciate your support so much. We absolutely do. Until next time, wash your hands. You filthy animals.