Coffeez for Closers with Joe Shalaby

How a Homeless Dropout Built 8-Figures Without Burning Out

50 min
Oct 24, 20256 months ago
Listen to Episode
Summary

Steven Skoggins, a homeless dropout turned eight-figure entrepreneur, discusses his journey from rock bottom to multiple successful exits, emphasizing the importance of presence, spiritual grounding, and balancing assertiveness with empathy through his 'one part lion, one part lamb' leadership philosophy.

Insights
  • Successful entrepreneurs transition from earning mindset (7-figure) to compounding mindset (8-figure+), focusing on leverage and systems rather than direct income
  • Five core constraints limit business and personal growth: arrogance, ignorance, impatience, insecurity, and fear—each requiring specific antidotes like humility, teachability, and presence
  • Post-exit identity crisis is common among founders; success without meaning creates emptiness, requiring intentional spiritual and personal development practices
  • Slowing down morning routines and practicing stillness paradoxically accelerates business results by reducing anxious decision-making and increasing strategic clarity
  • Authentic leadership rooted in self-awareness and spiritual grounding attracts better talent, builds stronger cultures, and creates sustainable scaling
Trends
Founder wellness and mental health becoming critical business metrics post-exitSpiritual and faith-based leadership frameworks gaining traction in secular entrepreneurship spacesShift from hustle culture to intentional presence-based productivity modelsLegacy and stewardship planning emerging as primary wealth management concern for eight-figure entrepreneursContent creation and thought leadership as compounding assets for scaling influence beyond direct business operationsIdentity integration and shadow work becoming prerequisites for sustainable leadership at scaleJournaling and contemplative practices being formalized as business strategy toolsTrust structures and multi-generational wealth protection gaining focus among successful founders
Topics
Morning routines and presence practices for entrepreneursFive constraints limiting business growth (arrogance, ignorance, impatience, insecurity, fear)Post-exit identity crisis and meaning-makingLeadership philosophy: one part lion, one part lambJournaling practice: 'What I Hear You Say Is' techniqueCompounding vs. earning mindset in scaling businessesSpiritual grounding and faith-based leadershipTeam culture and retention strategiesHomelessness to eight-figure success journeyLegacy planning and multi-generational wealth transferSelf-abandonment cycles and relationship patternsScarcity vs. abundance mindset in decision-makingLife gates and crucible moments frameworkAuthenticity as magnetic leadership qualityStillness and listening as business strategy
Companies
Unstoppable Solutions
Steven Skoggins' current company focused on giving leaders a voice and creating valuable content for the world
People
Steven Skoggins
Eight-figure entrepreneur who exited company in late 2023; homeless dropout turned successful founder sharing leaders...
Joe Shalaby
Podcast host interviewing Steven Skoggins about entrepreneurship, leadership, and personal development
Steve Marek
Steven's first mentor who gave him a second chance early in his career; foundational influence on his leadership appr...
Tom Patterson
Author of 'Life Plan' and co-inventor of ATM machine; developed life gates and four domains framework referenced by S...
Chris Licardo
Friend who collaborated with Steven on developing the 'questions of discernment' framework for clarity
Henry Amar
Taught Steven the 'What I Hear You Say Is' journaling practice that became central to his spiritual development
Glenn Stearns
Mutual friend of Steven and Joe; entrepreneur known for discussing abundance mindset
Troy Hoffman
Entrepreneur exit strategist based in Puerto Rico; recommended by Steven as resource for founders preparing to sell
Gary Vaynerchuk
Referenced for his philosophy of loving the process as key to sustained success
Quotes
"If you're gonna be successful at life or anything, you have to become one part lion and one part lamb."
Steven SkogginsMid-episode
"The greatest purpose in life you ever have is serving the person you used to be."
Steven Skoggins
"Seven-figure entrepreneurs are always looking to earn. Eight-figure and beyond are looking to compound."
Steven Skoggins
"I am always talking, but my children are seldom listening. I trust you to listen."
Steven SkogginsFrom journaling practice
"What is it all without peace? Nothing. You know, what is it all without God? Nothing."
Steven Skoggins
Full Transcript
Pretty much everything. This guy's had multiple exits, big time entrepreneur, and somebody who is here to inspire the world. Please welcome Steven Skoggins. Thanks, Steven. Dude, are you kidding? Flying down here. Bro, of course I would, man. We had that awesome vibe of you on my show, man. I was like, dude, I gotta get down to Cali. Welcome to another episode of Coffee's. Dude, I'm so stoked that you're here, that you flew in. Steven, you look like a very fit dude. I like to ask everybody the same question. What's your morning routine? My morning routine is actually fairly boring. Actually, it's not for me. So one of the things I discovered while building businesses is when you start as an entrepreneur, one of the things you do is you wake up with anxious energy. You feel like you're not ticking actually, you just stumble everywhere. And what I realized is how I started my day was how I did my day and finished my day. So if I started off with a bunch of anxious energy and all kinds of stuff, then I would go, ah, that would be the day, the day would be gone, and be like, what the hell just happened to my day? Right? So I actually start off with what I refer to as a presence practice. So I wake up 5.36 in the morning, most mornings. Before I even get out of bed, I say I monitor it to myself four times. I'm healthy, I am wealthy, I am wise, I'm a steward of the most high, and probably the most important one was the most difficult one for me to save for as long as I did was I love you, Steven. And one of the things that came out of that is I realized that even when I was building businesses, I was actually chasing worth and not necessarily trying to build legacy. So it was a big shift there. From there, I go into a bit of a, I go out in the lake, because my house is on the lake, like Norman, and I'll walk the grass for half hour. And out there, I'm just like slowing things down, because what I've discovered is after the exit, I wish I'd known this decade or decade earlier, if I could slow things down in my morning, I could actually accelerate things in my business. And that was one of the big takeaways. So the presence practice starts there. Occasionally, I did a journaling practice for six months that was really, really cool. It's called What I Hear You Say Is. So I would just go sit down in a quiet and pull a pen out, write that sentence at the top of the thing with a question mark, and I would just sit there and listen. Sometimes it was a minute, sometimes it was 10, sometimes it was 30 seconds. But I would start one word, and the next word would form itself and then before long, I'm gonna have a whole page. And some of the newest ideas, the concepts, we talked about a lot of AI and stuff like that when you were on my show. And a lot of the really cool things that are kind of starting to take shape now actually came out of those moments. And what I've discovered is some of the best advice, the best insights, the best steps for your business, the best steps for clarity, and just like feeling more aligned. And dude, all of it starts right there. And then I hit the gym. So that's my morning routine. Man, that's pretty robust morning routine. I mean, when was your exit from your company? Late 2023. 2023. Yeah, I started in 1998 from the trash piles of construction site. Oh, we're gonna dive into that. I was sleeping in a bar at friend's car and then 25 years later, it was number nine success. I love that. And then you got bored. Yeah, I got bored, yeah. And then you figured out, you know, I'm gonna start another company. Yeah, almost immediately. It's funny, we were talking off air a little bit about my girlfriend. And one of the things she asked me, she says, well, how'd you celebrate? Like, how'd you celebrate when you exited your company? I was like, I tried to take three weeks off when I said, and I used the word tried. Yeah. But I pretty much started building the next thing almost immediately. Yeah. And that's where she's like leaning into about more gratitude, stuff like that. Yeah. You know, it's funny, like you could have an exit but not really exit, like, which is like, you know, the position we discussed, like you just wanna keep building, like the builders. Yeah. Well, the crazy part is if you have an exit without a, what I refer to as a transformational transition strategy, what happens is all the worth, everything you've ever felt about yourself, all of it's tied directly to that business. Yeah. So you exit and all of a sudden you have a bit like an identity crisis. It's like, who am I? Why am I here? What am I doing? What am I doing about it? Because every day you woke up and you were attacking that thing every day. You know, you were, you know, we were talking about, you know, having relationships with clients and then, you know, trying to, you know, feed a family. And, you know, we both have kids and you know, they're just trying to like figure that stuff out, right? So it's interesting that I was to, I'll share this with you. One of the things that people don't talk enough about, in my opinion, this is a big one, is what happens when you get quote unquote, the success that you think you've always wanted and you realize you're still empty. Yeah. And that's where I was in late 2023. I mean, I, I mean, I was early 24. I mean, I was just like sitting on top of a mountain in Utah, in a beautiful home that was basically paid for. And like, could travel, had resource, had time. I wasn't happy, you know, so. What do you think was the, was the shift? Was it mental? Was it physical? Was it spiritual for you? Dude, it was like all of it. You know, I'm a person of faith in general. Like that's, my audience knows that. And most people that know me closely know that. I don't, I don't flaunt it. I don't put it in people's face and all kinds of stuff. But I had, I had a bit of a spiritual encounter before I started the company. And I kind of alluded to the fact about the journal piece, by the, hey man, the journal thing is like dialed in. You know, this is where I'm getting a lot of this essence. What I've discovered is, is all of my greatest moments of growth came, came after my greatest moments of suffering or pain. So ending of a relationship I didn't expect, you know, a year or so ago, I thought I was gonna get, thought I was gonna get engaged in the whole deal. And it really exploded in my face right after, right after that, and I wasn't expecting it. So everything that I kind of anchored to was uprooted again. But out of that, we start breaking free from like things like what I refer to as the self-abandonment cycle or rescuing program. I was very fortunate to, my girlfriend now is, she's a very successful entrepreneur, all right. So I know she's, she's in it for me. Like she's not, she's not trying to gain anything or gain the system kind of thing. As a result, a lot of that becomes spiritual under pressure. So what I've tried to do with my life specifically is I try to run to my faith at times of crisis rather than make it, let it be the last thing that I show up for. You know, one of the things I'm passionate about, and this is, I tell you what, this came out of that. So 2017, I did a live event called Transform You Live in Raleigh area, which is where I'm originally from. Had a mod of showing. I had some great thought leaders, some of them are actually still living the area and the California area. Come out, we did an event, some of them were hybrid because it was just right after COVID. And I said on stage at the top of my lungs, and it's just where you just lose yourself. I know you speak too, so sometimes you just lose where you're at, lose your way out in a good way. You're like, you're in flow, right? It's like something else is talking through you, right? I utter these words, if you're gonna be successful at life or anything, you have to become one part lion and one part lamb. What's crazy about that is that was the first and last time I said that until about six months ago. Now that's becoming the entire essence of everything I stand on. How I lead people, how I have relationships, how I build businesses, how I develop myself, how I try to develop my kids, and I'll believe you're not grandkids, I'm almost 50. It's like, what is the balance, right? Cause if you're building a life or a business and you're all one or the other, then you're out of balance. So if you're all lion, you're dominant, you're controlling, you're weight, you're just over assertive, right? You're leading, but you're leading typically from insecurity or fear, right? Other side, if you're all lamb, well, people, please, you're getting pushed over, you're getting stepped on, you're not speaking up for yourself, you're self-abandoning. The balance, the paradigm, if you have a giant pendulum, right, is this concept of being aligned. Well, you only get aligned by actually truly knowing yourself. So I had to do a lot of inside work before now I get to do the outside work, it was a whole lot of fun. But you know, when you're balanced, the line is bold, courageous, enduring, protective, and you can just feel the presence, right? The lamb is empathetic, right? Has emotional stability, emotional regulation, emotional control. So when you say, what was the greatest shift? I actually would say in today's words, it was learning that I had to also become one part lion and one part lamb, which is something my grandfather said, gosh, a decade ago. It's hard for guys like you and me to be a lamb. Yeah, it is, it is. And it's a tough pill to swallow. Let's talk about, you went from homelessness to building a multiple eight figure companies, not just one. What did rock bottom actually look like for you? And how did you build rock bottom? Yeah, well, I'll say this much. So I didn't build those companies overnight, first of all. I had a lot of growth process. So I don't have a high school background. I didn't finish high school. I dropped out early to help family pay the bills at the time, my decision. I was just tired of the lights getting cut off and the water being cold and whatever. I was given an opportunity by my first mentor to build a company. He bought me everything, did everything for me. I made a bunch of money really fast. And before long, I got cocky, I got arrogant, I got involved with the wrong person. Next thing you know, a year later, I'm literally kicking dirt and looking at the stars and not living my best life. What was really interesting about that is the company that I sold in late 2023 was the company I founded after a bit of a divine encounter almost ending my life. I told you that I'm here for one of the things I'm actually here for is I promise to live conference. I was one of the speakers there. You went through that phase recently, suicidal. Well, no, that was a couple of decades ago. That was before I started the company, that particular thing. However, I have had to confront my shadow side many times. Right, and here's the crazy part. Most of us resist the shadow side rather than learning to embrace and love the shadow side because then you get integration. And then you get grounded, you're present, you're ready to rock and roll. But in the grand scheme of things, I became, when people say, how'd you become homeless? I was a pride in arrogance. At the end of the day, I was pride in arrogance. All day long, it was dumb, it was foolish, I was an idiot. And when you say, how did I go and build several companies? Some of them were doing, up or close to nine figures on top of annual revenue and all this kind of stuff. I really had to sit with that. I really had to sit with that. Because I can give you the cliche answer, oh, I want to build an amazing team, which we did, but I also struggled to build an amazing team with my own leadership style for a long time. Oh, we just out-served the marketplace. We did, but that's not the truth. They say that the businesses fail for a variety of different reasons. The top five are typically lack of sales, lack of leadership, lack of market penetration, poor product placement, so on and so forth. I've discovered it's a lot simpler than that. This is one of the things that I've been beating like a drum for the last two months, is I believe there's five constraints in building a company, building yourself. They control your behavior. They influence your behavior more than anything else. They are the very thing that when you make a bad decision that you weren't expecting to make, and you go, why did I know better? Why did I do that? These things are the things that are at play. The first one is arrogance. It's getting super confident, super cocky where you're at and not realizing that next year might not be the same as this year. The hardest thing I deal with when I'm recruiting new people is the company. It's arrogant, pride, ego. Yeah, well, and the crazy part about it is, is typically if you have a strong ego and you straw a strong arrogance piece, you're actually masking a massive insecurity. Right, you speak up to be louder than everybody else so you can kind of like somehow put yourself ahead of. It's just, it's a weird vibe, and everybody sees it but you. Like when I was in that season, everybody saw it but me. I thought I was doing X, Y, and Z for X, Y, and Z reason and I realized that people judge us by our actions. We always judge ourselves by our intentions. So that was a huge thing, but the polar opposite of arrogance, right, is honestly humility. And there's, and everyone, I believe everyone will go through a humbling. Either it's by choice, meaning you're choosing to look at your blind spots, look at the areas that you need to improve or can't approve, you're at a place where you're trying to become more self-aware, or life is gonna smack you with it. At some point in time, right? And again, I've got friends, I've had clients that are seven, eight-figure earners, all kinds of stuff, and their biggest moments of transition and difficulty had nothing to do with money, they had money. It was identity, it was worth, right? You know, so you then look at the second constraint, right, which is ignorance, right? You don't know what you don't know, you think you know what you don't know, or you're unwilling to look at for what you don't know. Yeah. Right, so we've been very fortunate in business and done some cool things, but I've also been very stupid in business. She still am sometimes. Yeah, I mean, dude, I do stupid with dollar signs, like I'm trying really hard not to do that stuff anymore. You know, I've had, I'll use this word suspected and does them in about $1.7 million in the early, well, the early mid-2000s. I have bought stuff I shouldn't have bought. I have invested money in places I shouldn't have invested. I have not listened to wise counsel, right? And so it's like, that's a combination of ignorance and arrogance, right? You know, so how do you get overcome ignorance? It's teachability. You have to be willing to humble yourself to learn from people who have the character qualities that you admire, but are also doing the things that you wanna do. And when you dig into that, you can like really build something amazing. The third one, I think is probably the one that all we all deal with. I call it impatience, right? So you and I, you know, I joked about this, I'm gonna go my show a little bit, but I was at an event, I can't remember how many, it was several months ago, it was a long time ago. And I was given the opportunity to speak to the group a little bit. So I said, by show of hands, remember I raised your hand, right? I said, by show of hands, who in this room feels like you should be further ahead than you actually are? And dude, every single hand went up. It was, it wasn't even like 99%, it was every stinking hand, right? And it's because we're impatient. We want it now, we want it now, we want it now. We want it now, you know? I know you've got some really cool projects that you're working on, we talked about a little bit of affair and I'm sure part of you is like, I just wanna see it finish now. Like I wanna go ahead and jump into it. Yeah, I mean like let's get it rolling. But that's the kind of mindset I am, it's like, I'm launching. Like we went in, we're launching. Saw the vision and boom, let's roll. Yeah, so what do you think the opposite or the antidote to impatience is out of curiosity? What do you think it is? That's a really tough question because the antidote to impatience is really humility. It's definitely tied to it. I would say from my definition would be its presence. And the reason I think it's presence is because presence forces you to be in the moment now. And if you're in the moment now, you're gonna be taking actions and making decisions based on a strategy rather than reactivity. See, I was actually coaching an entrepreneur a little bit on the airplane on the way here. And they're awesome. They got a massive heart. They have the ability to build a good sized business. They love their team, they love their family. They're just good people, right? And at the same time, I'm laying out a strategy. I'm like, hey, this is the strategy that we need to execute on to get you from here to here. And we start building out the strategy. Well, four steps into the strategy. Like, well, can we just get step five, please? No, just give me step five. Just give me step five. I'll take care of step five for you. I'm like, no, I'm not gonna give you step five. We're gonna follow the strategy. And the reason I'm doing this is because I'm forcing every entrepreneur that we work with to be present, right? Yes, make a one-year goal, right? We wanna increase revenue by X. We wanna build this kind of team. We wanna have this new building. We wanna do this. And have the goal. But if you're not taking a daily strategy step towards that goal every stinking day and you're just always chasing this new shiny thing, you're never gonna build a sizable scalable business. Yeah, I think that's the problem and the failure of every entrepreneur is that the impatience and their lack of being present in the moment because everybody's worried about success now. But what people fail to enjoy is the process. And Gary Vee said this, that's what he attributes his success to all the time. He's like, I love the process. I love the process. I love the process. I'm learning to fall in love with the process. I haven't quite got to Gary's standard yet. Yeah, but I'm starting to kind of embrace that. And I think with my next couple of ventures, it's just, because you don't, I love the process now because I don't need to do it. So it's easy to love the process if you have a line on the process. That's very true. That's very true. I love this process. Like it's fun. The game is cool. I'm over here thinking, my next venture like, how am I gonna get my kids involved? Like this would be something they could get behind. You know, it's really, actually makes me think of something really interesting. One of the things that kind of come to the sides with impatience and what you just described is what I refer to as you're so lost in your fear, which is actually one of the other constraints, meaning that you're starting to dilute your focus. Like you're, what's the best way I can explain this? You're the biggest constraint. It's massive. Because an entrepreneur, his backs against the wall. Yeah. Well, here's the crazy part. It's not a successful entrepreneur. Here's the crazy part. One of our mutual friends, Glenn Stearns, he's always talking about abundance, right? Easy for him to talk about abundance. I know, but he's also, but he also, if you know his story, it's not like he didn't walk into it. No, he didn't, but like, he's been pretty successful for a long time. Yeah, for sure. So here's where I was going with that. The word scarcity. I found, I found, that's my Southern boy coming out right now in North Carolina. I found that if I operate in scarcity, I make dumb decisions. In other words, I'm going to try to solve an immediate problem that feels uncomfortable in my soul right now, rather than saying, okay, how is this going to affect me financially, relationally, marketplace, legally, et cetera. And that's what I'm getting. That's what I'm trying to help entrepreneurs understand to get into presence. You have to slow things down, right? So that's why I start my day the way I start my day. Because without that, I'm going like every entrepreneur on the planet. I'm still getting after it. I'm still like, putting the phone up, doing the deals, doing the emails, investing in this AI thing, and doing that, and doing this. You lose fulfillment when you're operating in what I refer to as the traditional hustle culture, which is anxious energy just thrown at a wall. Waking up at 4 a.m. just to wake up at 4 a.m. Because somebody you have watched online says wake up at 4 a.m. And that's how you're going to become successful. What if you slept till 5 30, got a good night's rest, so your brain is actually fed with oxygen and rest, right? And then made intentional decisions. You see what I'm saying? So it's a different type of philosophy that I'm trying to help people understand with the one part line, the one part line integration method. It's about becoming the authentic you. The authentic you, I believe it or not, is the magnetic you. You've had a lot of success on social media. You've had a lot of success in business. You got a lot of success in the marketplace, right? The crazy part is, the more you continue on your own journey of becoming more and more authentic, the bigger it's going to get over and over again. These types of things are super important. People, I think they just, they get so focused on trying to solve the immediate problem in their life that they'll sell their soul for a bowl of porridge, which is a Bible reference from Esau. So there's a character in the Bible named Jacob who ended up becoming the nation of Israel, okay? And obviously that's a huge nation. Jewish people, Christian people everywhere is basically out of this lineage. But Esau was not the first born, right? I'm sorry, Esau was the first born. Jacob was not the first born. The first born, the inheritance was supposed to go to Esau, but Esau gave his inheritance away for a, because he was hungry in the moment. So he gives his entire legacy, his entire inheritance to Jacob. And Jacob goes and builds a nation with it longterm. He's saying, like, if we get so wrapped up and trying to get this one problem solved in this very moment now, a lot of times we're not thinking, like, where is this gonna affect me a year from now? Two years from now, three years from now, five years from now? Right, where's my heart at in this, that kind of thing. So anyway, I'll give you the last two because we've already bounced around them just to make sure I do that for your audience so they don't get mad at both of this. Is the last two are insecurity and fear. So at my worst, leading companies, I led from a place of insecurity, right? I had no high school diploma, had no college background, and here I was building a multi-million dollar organization from sheer will and hope and faith. Like, I'm just building it, right? And then I get to about $20 million in top-line revenue, and then I realize, holy crap, this thing is way outside of my control. I don't know how I'm leading. I was hiring great people, people that had CPA and MBA and all these different acronyms behind their names and all the school stuff, like, you get, you know, so, but they would come to give me a great idea and I would shut the sucker down because it wasn't my idea, which is there's the arrogance again. Why was I doing that? Because I was insecure. I felt like if I wasn't my idea, that was the only thing I was bringing to the table, which wasn't true. Obviously, I built a business where they got there. At the same time, if you suppress your superstars, they will leave. And if you're gonna build a scalable organization so you can actually have the freedoms that we now get to enjoy, like, you have to have a team that is like, for lack of a better word, they're kind of ride or die with you, you know? Yeah, I mean, that's evident in my company here. People have worked for me here, been with me for three companies. Oh yeah. 20 years. I watched them walk over and give you a big hug. Yeah. Like, that's, believe it or not, that one little thing tells me a lot about culture. Yeah, culture is everything. Mm-hmm. You know, I was just building a company where, like, I was just telling them, you know, my director of marketing is like, I'm gonna build a company like just because I, I mean, the guy who puts on my podcast, you know, because I want to see more success, more abundance for you. Yeah. Like me just having you work hourly. Yeah. That's not fair to you. Like, but I think I could create something around you that can allow you, you know. You can create entrepreneurs. Yeah. Yeah. Because that's what it's about. It's like, God gave me these resources and abilities and the ability to bless others. And, you know, my favorite thing to do is to bless people who serve the Lord. Mm-hmm. Because I know that what they're gonna do with the money. I know what they're gonna do with their heart. I know what they're gonna do with their talents. Yeah. So it's a, it's a fortunate place to work. Yeah. You know, especially because we can identify the talent that loves and seeks the Lord. You know, it's really interesting. I'm glad you brought that up. Here's, here's a thought. I got this question one time, I was at another event and somebody says, hey, what's the difference between a seven-figure entrepreneur and an eight-figure entrepreneur? And right, your knee-jerk reaction was, was, was, duh, money, but it's, it's the same thing that happened when it's not money, right? It's not even, it's not even, it's funny. My, my first mentor, the guy that gave me a second chance that didn't deserve, he always told me the answer is always the way you think, right? So there's truth in that too, even when I'm about to share. But the other thing that came from that was seven-figure entrepreneurs are always looking to earn. They're just earning, earning, earning, earning, earning, earning, earning, earning, earning. Eight-figure and beyond are looking to compound. How do I make this one hour of time turn into four? How do I make this $1 turn into 100? How do I make this one relationship turn into six? Yeah, that's why I podcast. That's why I create content. Yeah. I generate three to 400,000 views a day minimum. Wow. And it's like, where else can I do that? Yeah, that's right. That's right. I can't go talk to an individual, it's one-to-one. Yeah. Talk to 300, 400,000 people a day, much easier. Yeah, for sure. You know, just sit in front of a camera all day. Yeah. It's much easier to reach an audience. Well, that and, you know, if you, they say you attract who you are. So if there's, you know, but I've experienced, you attract who you are, but historically, if you're attracting people you're gonna serve, they're like three levels behind where you were. So like three years behind you. Yeah. Right? So whatever insight you're offering, it's like you three years ago, one of the things that I used to say from stage all the time, I don't say it as much anymore, because it's said in 10 different ways by 10 different people and whatever was, is the greatest purpose in life you ever have is serving the person you used to be. But it's all the versions of yourself. Right? The reason I create content, right? Cause I remember being the scared entrepreneur. I remember trying to make payroll. I remember having to fire somebody that I wasn't sure was gonna take it very well or fire somebody I didn't wanna fire. In California, nobody takes it well. Everybody goes and seeks unemployment in the lawsuit right after. Geez. We have to look at your exit program. See what we can do. In California, entrepreneur, don't fire them. Well, so much for talking me into moving to California. So. They make it tough here. Yeah, yeah. But we work our way around, you know, we outsource a lot. Yeah. Why you build a good business? This company has thousands and thousands of people, but you know, headquarters is X amount of people. Yeah. But you know, we're independent contractors nationwide. And then. Yeah. However many people overseas. Yeah. Which is like, I can keep scaling. As long as you have the process, the systems, the culture and integrated leader, you can scale any damn thing. That's right. Anything. Right? I try to be super integrated. I'm in the weeds. Yeah. I'm in the weeds of my team. Now, let me ask you, you know, we went through a lot of pain. When do you think your pain turned into your calling? I think it's always starting in my calling. If I'm being honest, like if you really serve the person used to be and that you've done that numerous times, I believe in something called life gates. You ever heard the term life gates before? No. So there's a book by written by name, my guy by the name of Tom Patterson's, he created something called life, life plan. So if you did lifeplan.com, you'd find it. He's either passed away or he's in his 90s. Like he's an older guy. He's one of the, I guess, co-inventors of the ATM machine. That's how long he's been around. He's a person of faith and he taught a principle called the four domains, which is like spiritual, financial, emotional relationship. He's the one that I borrowed. Him and a good friend of mine, Chris Licardo, I borrowed a term that he called him the four helpfuls. People call it different things. I call it the questions of discernment. So anytime you're confused about what to do, you just sit down on a paper and pen and you basically ask four questions, right? About anything in life. What's right, what's wrong, what's confusing and what's missing. And out of that, if you spend enough time to, you will get clarity just by that one exercise. It may not give you the exact next step, but it's gonna say, oh, I need to aim over here, right? I say all that to say that he taught this principle called life gate. So when we are growing up, there's a first moment we take our first step. There's a first moment we ride our first bike. There's a first moment we kiss our first partner, right? There's all these different first, right? Those are considerably life gates. And unfortunately in my case, that was the first time I got married. That was the first time I got divorced. I was like, you know, that kind of thing, right? Not so every life gate is great, but what the life... Some of those life gates are really tough. Yeah, it's like super tough, right? Man, I felt like getting beat with my arm ripped off and hit me with it. Yeah, that was fun. Anyway, let's move on. I don't wanna go back down that memory journey too far, but life gates are the crucible moments in which everything changes. Either you gain insight, self-worth, identity, all this kinds of stuff as a byproduct of that good event or the not so good event, or you go deeper into victimhood, self-loathing, self-esteem issues, et cetera. So that's why I believe I'm always becoming the calling. The only difference is what's getting clear-er for me is it's becoming increasingly more aware that the people that I tend to coach and mentor and lead, the crazy part is is they're already leaders. They're already leading organizations that have 100 people, 200 people, seven figures, eight figures. And they're just like, dude, I mean, they respect what I built outside of this arena. I respect what they built inside of their current arena or a prior arena. But the core difference is when we're working one-on-one, it's like, we need to get you happy. Cause here's the thing, I was a good, in fact, I had another guy I wanted to introduce, a guy named Troy Hoffman you'd have on your show. He helps entrepreneurs like get ready to sell and exit. He's an amazing guy. You'd love him to death. Maybe you guys already know each other. Maybe you guys already know each other. You're an orange guy. No, I think he's based in Puerto Rico now. But I think he spent some time in Cali. He's just a great guy. But he and I were talking at an event recently and he's like, hey, what do you do for the first time in my life this actually shook out? So this is again, where clarity can happen just by paying attention, right? He goes, well, what do you do? I said, honestly, I hope great leaders find their meaning after they've made a bunch of money. That's a great- Think about it. Yeah. You know, and man's quest for meaning is something that we all are always on. And I realized like, it's very easy to find your meaning. Yeah. If you're rooted in the Lord. Yeah. Period. From there, he just directs you. Yeah. And HerotWorth. Yeah. So- But yet we like to look outside of ourselves for it. Yeah. And now exactly. And I think someone actually was one of my videographers who's like, you know, you're seeking the, you have influencer syndrome. Right now I have like validation issues. Divorced. Yeah. You know, and now it's like, I just want, you know, lots of attention from the opposite sex. Like, and if I do not get that, I'm like, what's going on? At least you're transparent, honest about that. Yeah. Like, what you see is what you get. Yeah. I'm influencer syndrome. Like, I'm like, oh, you know, so it's like, and it's, it's the reality. And I battle this, right? Like, I need to be more rooted in the Lord. Like, more. I'm trying, dude. I Bible study every day. And this and prayers and- Basit, all right, so here's, all right. So as your brother, here's why I push a little bit. I would say, okay, why is it, why is it, why is it more activity rather than more like stillness? Yeah. Maybe it's more about stillness than activity. Cause as achievers, and I'm, and reason I say this as a brother's cause this is, dude, this is me all day long until I learned this new method, literally the last year and a half. I spent my entire life chasing, earning, earning validation, earning appreciation, earning the filth, the need to be seen, be heard, be valued, be appreciated. And I self-abandoned, I self-sacrificed. I was always on go. I was always striving. I was- You know, you self-sabotage. Oh, yeah, a thousand times, a thousand times. It wasn't until I started being still that I started actually feeling what we refer to as the presence of the Lord, or that Lord being the Holy Spirit working inside of us. Or I didn't, I didn't feel it. How do you be still? You sit and pray and med, I mean, I try to be still. I try to pray. You're not gonna like my answer. You're not gonna like my answer. No, nothing good you like. So I'll tell you this, the last major life gate I've gone through, keep in mind, my life's not over, so there's a chance that I'll go through a couple of you more. Oh, not, but the last major life gate I went through was forcing myself to be present and still. Like literally, like, which is why I start off with the mantra every morning. I try to make it slow. I try not to get up and rush out the door or whatever. If I need to get up, like, if I need, if I need to get up an hour early to make sure I get that practice in place before I go conquer something, like, I did it this morning before I jumped on the airplane at 4 a.m. Right, because to get here in time for the podcast, flying from the East Coast, it's a five, six hour flight, depending on how the winds are, right? You know, I still did my mantra this morning. I still went outside and walked on the grass, even in the dark. And it's just a moment to hear the wind. So here's the way in which I was able to get to a place where in which I could find stillness, and it's still a struggle for me. I don't have it all figured out, because my natural predisposition is go mode. Like, I can build a business with the best of them, right? No, no, I mean, I just try to even just do a morning routine of stretching and playing the viable, and that's something, I'll get that done two, three days a week, if I, but if I do that every day, seven days a week? Oh man, I'm on fire. I'll tell you what, so as your brother, all right, here's what I'm gonna recommend, you just try for 30 days. And then just send me a quick call or quick text and let me know how it shakes out, because it changed the game for me. It goes all the way back to the beginning of the show. I went to grab a journal. I want you to be in quiet. And the very first thing you do out of you get out of bed, if you do some gratitude practice or something like that, this comes after that. I go find a quiet place in the house that feels peaceful to you, and do that journal and process. What I hear you say is, and just sit there for 15 or 20 minutes. Have a time, take your phone, turn the time clock on, put it where you can hear it, but it's nowhere where you can check it, play with it. No, I have a journal in practice too. It's a gratitude journal, and when I do that, but everything is like, oh, I need to do that, or I need to stretch, but then I have this whole vitamin stack sequence, and then it's like my protein, it's like, then it's like red light there, it's like this. If I don't get one hour to do all these, and I only get 15 minutes, then I'm gonna prioritize the vitamins and the stuff that has to get done. You know, I just, I'm gonna ask you to stretch, man. No, not stretch, not physically stretch, mentally stretch, emotionally stretch, spiritually. Yeah. One of the things that came out in one of those journaling sessions was, and this is something that I felt like God was telling me. Describe, or do you just do a gratitude journal? No, I wait till, I don't do any, I write what I hear you say is, and I sit there with ink pen, until I hear like something's coming from heaven, and then I start writing. Right, the first time I did it, it happened super quick, because I was going through a transition, so it was like something, there was stuff to be over, like, then there was times I was there, I would sit there for 10 minutes and nothing would come, and then I'd write the one word, and then the next word would form itself, and then I would go back and like, it was like all my things that I think is chaos in my life that I'm trying to solve, literally would come out of that journey practice. What I hear you say is. What I hear you say is, which means we shut up, we stop the anxious activity, and we listen with intention. The very first time I did that, was after that major transition I told you about before, I had a good buddy, mine, Henry Amar, he's the one that taught me how to do it, it's like a quick, six minute meditation, quiet music, come out of it, and just write, just free write, right? And I had some really cool stuff all that, so I did that same practice like a week later, and then then a little bit of practice, and then I went back and I started writing, and then a little bit of a storm, so to speak, and I get to the bottom, I get to the bottom of the page, and I'm like poured my heart on paper to God, right? And in the bottom of the page, I'm like, if you have anything to share with me, please share it now. I changed the font color to blue, and then I could not stop typing quick enough. And that became what I hear you say is journey practice, I began to do with an ink pen and a pad. And if I showed you what it said, even today, it would blow your mind, because it's a very distinct voice difference. And I'm not talking about channeling spirits, I'm talking about letting the spirit talk to you. Because in that same blue document, it says this one really cool thing, it says, I am always talking, but my children are seldom listening. I trust you to listen. What if the other side of what's missing, or what's confusing is simply what's listening, what you're not listening to or listening. Incredible, and I can only imagine that, I'm sure that's what the apostles and all the saints when they wrote the Bible. That's what they said, pray in the spirit. Dude, pray in the spirit. Sometimes people think it's talking in tongues, it may be, but I think praying in the spirit has more to do with listening. Because you're, go to Daniel, right? So Daniel goes to go pray, he's praying for essentially a rescue, right? And he's sitting there, they say he's besieged before the Lord. Right, so he's there. He's sitting in quiet. He has, he's already, David, same thing. He's already shared all the tears he can share, shed. He's done all he can do. He's repented, he's done everything he knows how to do. And it's not until he stops doing and starts listening that God starts speaking. Why is it any different for David, for Jacob, for Noah, literally for Jesus? Like that's what, the reason, I believe that's why Jesus went off by himself all the time. So he could hear, which is why he heard so clearly. You know, so that's, I don't know, I just, I really feel like it's a missing piece. I feel like, and because we don't slow down to do practices like that, all we have is chaos. We're constantly chasing chaos. We're chasing, that creates chaos. We're chasing, that creates chaos. We call in the wrong types of things in our life because we're chasing chaos, we're chasing activity. I'm telling you, my spirit is more grounded now than it has ever been in my entire life. And it's all because of that stillness. It's all about sitting still, doing the journaling practice. You know, we kind of talked at the beginning of the show about the girlfriend that I have, who does not like being in the public eye, so I don't do a lot of shout outs for that. But one of the things that she does that I thought was really cool when I met her was she was, she already does her own stillness stuff. Like when I was going through something or whatever she say, I would say, hey, look, I'm gonna go ground, which is another, no, grounding is nothing more than a code word to go be present. And still, I'm gonna go put my feet on the grass. I'm gonna go sit in silence. I'm gonna go try to get this anxious energy out of me. Sometimes I'll go, I just shake it out, right? There were times when she's had a couple of things going, but she's like, I need to go for a walk. I'm like, okay, cool. It's, there are different forms of being still. There are different forms. It's not necessarily the body has to be still, but the mind and the spirit have to be still. So the easiest way to do that is to do the journaling practice one. And two, later today, maybe sometime, this is for everybody watching and listening, go out, California is beautiful, dude. This place has the most unbelievable weather. We pay a weather tax. I know you pay a weather tax. And we deal with a political climate that's also underneath. So, we better embrace the weather. Well, so here's the thing. Let's go enjoy the weather. So go outside, take your shoes off, put your feet on the grass, and then just pay attention to listening to the wind blow. I can watch the Palm Tree right outside of that window right there. You've learned to be still. I have not. Well, that's just why I'm your brother. And I'm saying, hey, bro, follow me this way. You can still have it all, but you can also, you can have that and meaning and peace. Yeah, yeah, what is it all without peace? Nothing. You know, what is it all without God? Nothing. Yeah, well, you know, the Bible talks about what is good is that to gain the whole world and lose your own self or soul in the process. Yeah, nothing, it's worth it. But that's what we do as humanity. We just strive and strive and strive and strive. And what I'm saying, hey, look, strive, good to all you can do, have a beautiful life, try to see how far you can go. Don't let anybody else's label on, like come on you that you feel like whatever. But go ahead and if you wanna tithe something, you have no money, tithe your spirit, like just be still. The other thing I was gonna mention to you before that you shared, I'll try to shut up. You just got me all fired up, man. I love hanging out with you. You mentioned something about obviously having been through a divorce, right? Yeah. So here's what I decided to do. I decided to not wear any labels anymore. I just decided. What's that mean? You're not a divorce. Well, I mean, I got divorced, a divorce occurred, but that doesn't make me necessarily a divorce. Yeah, exactly. If I take that identity, then what will happen is every relationship that I have coming my way, right? I'm likely to sabotage because I'm going into the relationship with a sense of insecurity and low self-worth because of an event. And let's just face it, very seldom can happen, but very seldom is it one person's responsibility while a marriage will end. There's lots of little slices and cuts along the way. Harsh words, silent moments. Exactly. So it's like, if I wish my former spouse well, like I genuinely like, hey, look, I hope life gets really good for you, right? If I can get to that place and I'm really wishing that, then why am I gonna wear my label as if I'm like a bear of shame? The whole reason Jesus came was to help us with the things that we screw up. The whole reason he came was because he knew that we were human in such a way that we legitimately don't have the self-control and the discipline to turn every single evil thing away from our life. We really don't. No, we don't. But what we do have is we have the ability to integrate and have connection. As you integrate the things that you once chased to fill a void, you no longer chased to fill the void and now the void can be filled by the thing that's supposed to be filled by, which is in my case, your case, Jesus and the Holy Spirit. And then you don't worry about self-worth anymore, right? Like, I don't have to prove it. And this is just being honest. I used to spend my entire life trying to prove. Here's the cool thing. Technically on paper, I've already done the impossible. I ain't got a damn thing to prove to anybody. Not a damn thing. And I'm just being honest. I'm out here trying to help people and serve people because I want to. I want people to have fulfillment. I want them to have peace. I want them to have love. I want them to have joy. We're past the point of having to make money to survive. Right? Let me ask you a couple of last questions. Sure. This is about goals. Yeah. Three-prong question. What's a personal goal that you have for yourself? A goal that you have for your family? And a goal that you have for unstoppable? All right. The goal I have for myself is one part in line, one part in lamb. A leader's guide to rise, lead, and last will come out probably the mid-part of next year. You ever take? Already got the domain stuff. The manuscript's already done. We love the name. Thanks, bro. I can't believe you got that name. I would have got the domain and everything. So in fact, it's a whole brand. A lot of the workout stuff I wear online is our logos and stuff like that. I would like to have that book enter into a million hands. And I'm totally OK with giving the proceeds, the charity, or something like that, if that's God's will. Totally OK with it. Because what's inside of those pages is what's inside of my heart. It's inside of my experiences. It's inside of everything that I've built, everything that I've done, everything I've walked through, every fire, every trial, every joy, every blessing. And I believe, just like Steve Marek, my first mentor, old man Marek, gave me a second chance. I think that book will give people second chance to live a life they were supposed to live, not the life that they were told they were supposed to live, which is a big difference. Personal goal for my family. I want to be Steve Marek to them. So what I mean by that. In short, I want to leave a legacy inside of them, not just around them. I want them to grow up and be men and women of character and honesty and want to help the world and want to do good in the world. I want them to pursue their callings. And they don't have to make it. My oldest son is a history teacher and loves it. He wants to be a professor. And my other son wants to be an entrepreneur all day long. They got different goals. Both of them can be massively successful regardless of what's in their checkbook. So I want them to find their thing, find their niche. I want them to be responsible. All my wealth is going to be tied up into a trust. And that trust is going to protect who gets what and how they get it and what they have to do to get it and all that kind of thing. Because I want to make sure that that legacy on paper does in a road after the third generation, which is the average. You and I work our butts off to grow and create something from scratch. By the time we get to our grandchildren in the little ocean who just was born a few months ago, actually on my girlfriend's birthday, which is kind of cool. He, in theory, will may or may not have access to me by the time he's adult, basically. By the time he's eligible for a trust, so I want there to be parameters in the trust to protect how he uses money before he can even access it. I want to have a stewardship. So it comes down to stewardship, legacy inside, legacy outside, and essentially the world better place. Unstoppable solutions. My primary goal for unstoppable solutions is to, I think one, give leaders a voice that need to be heard. I'm a big believer that some of the most important voices on the planet have yet to be heard. And I'm not taking anything away from some of our friends who are very successful in thought leadership and stuff like that. They've added tremendous value and that won't stop. But these are voices that speak to a heart and not just a business concept or a strategy or a framework. So I would say give leaders a voice. I want the content that we create to add value to the world and not subtract value from the world. I don't have to make a dollar. If I serve well, I probably will, and that's okay. But I don't have to. I want the content to stand on its own two legs. You know, the fact that you gave me an opportunity to hang out with you and just be this vulnerable and honest with you, I can't thank you enough for. You know, because I'm hoping people are listening and watching and getting something from it, you know, bro. So I think those are probably my three goals. Last question. When you're in front of the early gates, what do you think God's gonna tell you? God, I hope he just says good and couldn't faithfully well done, honestly. That's what I'm hoping to hear. It's funny, here's a dark but helpful tool that kind of plays into that. I was once asked to write my epitaph, right? So, or write your life, kind of, you write your hero life story, right? If you were to live your best life, you write that on paper, okay? And you get all that done, you got now the epitaph. I want my epitaph to say, hero lives a wonderful husband, an amazing father, and also someone who set out to change the world and did. And whatever capacity that has. I feel like everybody's right there, epitaph. God bless you, bro. I hope you hit every single one of your goals. You're a man of faith, a true servant leader. If people want to connect with you, how do they find you? First of all, thank you. I love you, man. I really appreciate you inviting me over to SoCal for this. The easiest ways to go to stevensgoggins.com. That's what a pH, so Steven, S-E-P-H-E-N, Skoggins, S-C-O-G-G-I-N-S.com. If they are looking for more alignment in their life, they can just add a backslash or a slash and write the word alignment. So, stevensgoggins.com slash alignment. And that will take them to a tool that will help them figure out how aligned they are. And the best part is, I ain't selling you nothing. Let's go. Let's do it. Steven Skoggins, make sure you connect with them, find them on socials as well. This guy's a beast, a mentor, to millions. Please check him out. Thank you. Thanks for tuning in, guys. I'll see you guys next time. Bye.