Brooke and Jeffrey

Shock Collar Question of the Day (4/1/26)

9 min
Apr 1, 2026about 2 months ago
Listen to Episode
Summary

The Brooke and Jeffrey morning show celebrates April Fool's Day by playing a game where hosts describe viral company pranks from the past decade and guests guess whether each prank was real or fabricated. The episode features pranks from major brands like Coca-Cola, Burger King, Bush's Beans, and Netflix, with contestants competing to avoid electric shock from a shock collar.

Insights
  • Major consumer brands actively participate in April Fool's Day marketing campaigns, blending humor with product awareness to engage audiences
  • Successful April Fool's pranks require a balance between creativity and believability—too outlandish and audiences dismiss them as fake
  • Companies like Coca-Cola and Burger King have successfully executed branded pranks that generated significant audience engagement and discussion
  • Shock collar game mechanics create high-stakes entertainment that drives listener engagement and participation in morning radio programming
Trends
Consumer brands leveraging April Fool's Day as strategic marketing opportunity for viral content and brand engagementFood and beverage companies innovating with novelty product announcements (helium Coke, Whopper toothpaste, jelly bean varieties)Streaming services experimenting with humorous customer engagement concepts (Netflix wellness check prank)Morning radio shows using gamification and physical consequences (shock collars) to increase listener participation and entertainment valueBranded pranks designed to be shareable across social media platforms, extending reach beyond traditional broadcast audiences
Companies
Coca-Cola
Announced helium-infused Coke variety in 2016 April Fool's prank that created squeaky voice effect
Burger King
Launched Whopper-flavored toothpaste in 2017 April Fool's prank combining iconic burger flavor with dental care
Bush's Beans
Promoted Jelly Beans variety in 2017 April Fool's prank, packaged in traditional bean cans
Netflix
Unveiled April Fool's prank about customer service reps visiting homes if viewers ignore 'still watching' prompts
Tinder
Announced height verification feature in 2019 April Fool's prank that fooled listeners
Reese's
Referenced as having actual flavored toothpaste product that inspired discussion of novelty dental products
People
Joshua Spreesterbock
Homeless man mistakenly detained for 9 years after giving false name to police, won $1M lawsuit
Quotes
"Be careful what name you give to the cops because it could be an escaped mental patient and you might have to serve their time for them."
JeffreyEarly segment
"That's the key. It has to be just weird enough that it could be true. Not so weird that it's just beyond belief."
BrookeGame discussion
"I feel like people come up with that idea from somebody else."
BrookeWhopper toothpaste discussion
Full Transcript
Sometimes on this show we'll recognize our hero of the week but never before have we honored our most unlucky person alive. I like they were just making up awards left and right. We have the power to do it. I'm Brooke and Jeffrey in the morning and today's unlucky laddie is a man named Joshua Spreesterbock. Oh, what a name. Back in 2017 he was homeless for a little bit, sleeping outside churches and bus stops until one night when cops approached him and asked for his information. Okay, are they going to help him get services that he needs? No, well he didn't have any ID on him. Yeah, but he also didn't want anybody to know that he was out on the streets. Yeah. So he made up a random first name of Thomas and then used his grandfather's last name, Castleberry. I mean, I get the reason why he'd do that. Mr. Bock is hard to spell. Good point. So cops went to their patrol car, ran a background check and found Thomas Castleberry recently had broken out of a mental health facility. Oh, what a beyond. So Joshua was put in handcuffs and delivered straight back to the psych ward. Oh, no. Where they probably didn't believe him when he finally told them that he was Joshua. That's right. No matter how many times he screamed to the doctors or authorities, I'm not really Thomas Castleberry. I made that name up. It's also my grandfather's name. Oh, my God. Nobody was buying that. We've heard that before. What a nightmare for him. Do you even get a call when you get put in a place like that? Like it's not like a, ah. I don't know, but fast forward nine years later. Stop. One of the supervisors running the facility determined Joshua was actually telling the truth. Nine years. Nine years. That's a present. So they helped him get legal representation. Yes. And he just won a lawsuit for close to $1 million in damage. Whoa. You should be like $50 million. But they're probably like, well, he wasn't working at the time. So lost wages is a little hard to figure out. I mean, he's getting something, man. That's crazy. Good reminder. Be careful what name you give to the cops because it could be an escaped mental patient and you might have to serve their time for them. Meanwhile, Thomas is still living his life. Speaking of escaped mental patients, Jake, he said you want to do electrocute us with a dog shop color. Yeah, it's my job. I can pay for it. Okay. If you say so, bud, do your thing. Happy April Fool's Day, everybody. All right. All right. So they call it in Germany, day of mandatory scheduled humor. Oh, humor. Do I laugh now? Ha ha. Very good. On this show, we've covered a lot of the infamous pranks that some big companies have done over the years to try and trick their customers on April 1st, like in 2019, when Tinder announced a brand new feature called the height verification. Oh, yeah. I feel like we fell for that one. We thought it was real. I think all the girls were excited about that. Oh, guys were scared. Yeah, I was like, dang it. That's why today, in honor of those creative company pranks, we're doing a special April Fool's edition of 20 of 20. We're not fool, Jake. Now you say number one through 20. I'll describe a viral company prank that came out on April Fool's Day about 10 years ago. You just have to tell me, is that prank totally true or did I lie? And April Fool you. No. We'll start with the woman who fooled her high school track students into thinking she's a real adult. Yeah. Got it. True. Got him. Number one. In 2016, Coke announced a new variety with a small shot of helium included that creates a squeaky high-pitched effect on the drinker's voice. Just order a classic Coke with helium. Is that prank totally true or did we April Fool you? I mean, I don't know that people would fall for it, but I would want to buy one and try it. That's a good one. In case. Squeaky Coke. They should do it if they haven't. So let's say real. I don't know if it's a real prank. Totally true. Real, totally true prank. Easy for you to say. Easy for you to get a point because that was a real prank. I have a picture of it right here. That's wild. Which one's this one? I didn't think that was real. Coca-Cola helium. It looks just like a normal Coke. Well, it's not real. I think it's a prank. Yeah. Okay. Yeah. Brooke, we're open to you. Brooke, we're open to you. I'm going to go to. Brooke, in 2017 Burger King launched Whopper flavored toothpaste, taking the iconic flavor of the Whopper and combining it with active ingredients for optimal teeth and gum hygiene. Yum. Make sure you pay an extra 50 cents for extra cheese. Is the Whopper flavored toothpaste prank totally true or did we April Fool you? Well, we just talked about the Reese's toothpaste and one of our listeners actually went online and ordered it and then texted it and said their kids have been loving it. This is that crazy. So I feel like people come up with that idea from somebody else. I like that. Take that person's kids away. I think the Whopper toothpaste is a real prank. Totally true. Brooke says totally true. It is totally true. Whopper toothpaste. I have a very pixelated image of the Whopper toothpaste here from their little ad. Can you order it without onions? I would hope so. All right. Jose, we're over you. One and two are off the board. I'm going to go with number seven. April Fool's Jake. I'm really going with eight. Look at his face, Brooke. You guys got him so good. We have 10 minutes for me to recover after that. We just have to go right into this. Number eight. Jose in 2017, Bush's Beans wanted to get in on the fun. So they launched the newest bean variety, Jelly Beans. Is this prank totally true or did we April Fool you? Bush's Big Jelly Beans. I'll put that on your sloppy, Joe. It is cute. You know, they always do stuff based around the doggy though. They have a little golden retriever mascot. And so I feel like he would be more involved in the prank, you know? Like they sent me like it's Bush's cat. Wow. They need to get you on the PR too for Bush Beans. I'm going to say there's no way they were not creative enough. This is fake. Jose thinks that's an April Fool. I'm sorry, Jose. Bush's Jelly Beans was promoted on this day. Also in a can? 2017. I wonder what the liquid is that comes with that beans. Like the big beans comes with the liquid. It is in a can. It says Jelly Beans. It is in a can. That's funny. That's cute. All right, Jeffrey. We're talking April Fool's Day pranks because today, it's April Fool's Day, Alexis got hers right, Brooke got hers right, Jose got his wrong. So we're over to you. You got to get this right in order to not get shocked. That's like number five. All right. In 2017, Netflix unveiled, are you still watching? Really? A feature where a customer service rep shows up at your house if you ignore this prompt too many times. Is this prank totally true? It would be April Fool you. I'm sorry, that sounds like such a good prank phone call idea. Like Netflix is doing a wellness check on you basically. It's too insane. Nobody would actually fall for anything like this. It's got to be believable too. That's the key. It has to be just weird enough that it could be true. Not so weird that it's just beyond belief. I'll say the problem with this one is, who do you even call if you have a problem with Netflix? Like is there people on the outside of it? No, there is no customer service. I'm going to say it's too unbelievable. You're trying to April Fool us. Jeffery thinks I made that up. And that was an April Fool. And that means Jose, unfortunately, with your great idea for the cat bean commercial, you have lost today's plenty of 20. So Jose is going to be taking the shock today and somebody wanted to hear Backstreet's Back by the Backstreet Boys. Everybody. Yeah. Rock your body. Yeah. Everybody's bored. I should have gone to it sooner. I thought it was going to be faster. Yeah. That was your shock collar question of the day. Happy April Fool's, everybody. Yeah. Don't trust what you hear coming up in your phone tap right after this. Broke in Jeffrey in the morning.