Forever Ago

From sickness to sweetness: the story of Candy Land

23 min
Apr 1, 202618 days ago
Listen to Episode
Summary

This episode explores the history of Candy Land, the iconic children's board game invented by schoolteacher Eleanor Abbott in 1948 while recovering from polio in a hospital. The episode connects the game's creation to the polio pandemic, discusses how the game became a massive commercial success, and traces the broader history of board games like Chess, Monopoly, and Connect Four.

Insights
  • Crisis-driven innovation: Eleanor Abbott created Candy Land specifically to provide psychological relief and imagination-based escapism for isolated polio patients in hospitals, demonstrating how necessity can drive product creation.
  • Disease prevention through public health: The polio vaccine (1955) dramatically reduced infections from tens of thousands to hundreds within years, showing the impact of medical breakthroughs on society.
  • Longevity of well-designed products: Candy Land has sold over 50 million copies and remains popular decades after creation, suggesting that games designed with empathy for their audience have lasting commercial value.
  • Historical design choices reflect user context: The original Candy Land board featured a child with a leg brace and ended with 'returning home' rather than reaching a castle, directly referencing the polio patients it was designed for.
  • Board game market evolution: Different eras produced games for different audiences—Chess (6th century India), Monopoly (1904, economic education), Connect Four (1974, vertical gameplay innovation).
Trends
Therapeutic product design: Products created to address specific health crises (like Candy Land for polio patients) can achieve mainstream success and cultural longevity.Educational board games for children: Growing recognition in mid-20th century that games could be both entertaining and developmentally appropriate for young children.Accessibility in game design: Candy Land's success partly due to requiring no reading/writing skills, only color and character recognition—a design principle ahead of its time.Commercial success of niche products: Games designed for specific populations (hospitalized children) can scale to mass markets (50+ million copies sold).Historical documentation of public health crises: Media coverage and public response to polio outbreaks paralleled COVID-19 pandemic responses (school closures, pool shutdowns, social distancing).
Topics
Candy Land board game historyPolio pandemic and public health response (1930s-1950s)Eleanor Abbott and game designMilton Bradley Game CompanyPolio vaccine development (Jonas Salk, 1955)Board game design for childrenChess history and origins (6th century India)Monopoly game history and Lizzie MagieConnect Four game mechanics and designTherapeutic applications of gamesPost-WWII American consumer cultureHospital care for children with polioGame accessibility and inclusive designCommercial success metrics for board gamesHistorical board game evolution
Companies
Milton Bradley Game Company
Published Candy Land in 1949 after Eleanor Abbott pitched the game; created the marketing slogan 'a sweet little game...
People
Eleanor Abbott
Contracted polio in 1948 and invented Candy Land in a hospital to entertain polio patients; donated game profits to s...
Dr. Jonas Salk
Invented the polio vaccine in 1955, which dramatically reduced polio infections from tens of thousands to hundreds wi...
Franklin Delano Roosevelt
Mentioned as a notable historical figure who contracted polio, illustrating the disease's widespread impact across al...
Frida Kahlo
Mentioned as a notable historical figure who contracted polio, illustrating the disease's widespread impact across al...
Lizzie Magie
Invented the Landlord's Game in 1904, which became the basis for Monopoly; designed it to teach the unfairness of mon...
Charles Darrow
Discovered Lizzie Magie's Landlord's Game during the Great Depression, patented his own version as Monopoly, and achi...
Howard Wexler
Invented Connect Four in 1974 with the innovation of vertical gameplay; realized all existing games played on horizon...
Quotes
"It has closed the gates on normal childhood. It has swept our beaches, stilled our boats, and emptied our parks."
News clip from polio outbreak eraMid-episode, discussing polio's impact on society
"What if I made a game for all the children here in the polio ward?"
Eleanor Abbott (reconstructed dialogue)Describing the origin of Candy Land
"Candy Land, a sweet little game for sweet little folks."
Milton Bradley Game Company marketing slogan1949, upon publication
"An historic victory over a dread disease is dramatically unfolded at the University of Michigan."
News clip from polio vaccine announcement1955, announcing Jonas Salk's polio vaccine success
"To think I'm not in one single version of Candy Land. Yet!"
Gumpy (fictional character)Comedic segment about Candy Land characters
Full Transcript
Brains on Universe. I drew a red card, which means... I win! For the love of gumdrops! Hey Joy! Hey Ava! Oh, and hi Gumpy, the giant mound of used chewing gum that came to life. I'm like Frosty the snowman. If he were made up of old mashed up bits of gum... We're playing Candy Land. It's my favorite board game, even if Joy won. Oh yeah, that's the colorful board game with all the Candy Characters. As a talking pile of gum, it's my lifelong dream to be a Candy Land character. I thought your lifelong dream was to invent the world's first dessert version of a cheesesteak sandwich. And I thought your lifelong dream was to be a game show host. What can I say? I'm a dreamer! But I do want to be a Candy Land character. I even know what my space would be called on the board. Do tell. It would be called Gumpy's Bubble Gum by you. Featuring me! Gumpy, your favorite wad of chewing gum come to life. See? I even sketched a picture. Ooh! Ah! That's the most beautiful swamp I've ever seen. And trust me, I've seen some swamps in my day. I like how pink everything is. Well, it is a Bubble Gum by you after all. Here in Gumpy's by you, we only eat gumbo. Is there any shrimp in Gumpy's gumbo? No! Is Gumpy's gumbo just made from gum? Yes! Does Gumpy's gumbo contain paprika? Of course it does! What do you take me for? Paprika, gum, gumbo, brilliant! Sounds like a one-way ticket to Flavor Town. Choo choo! You're right. I am brilliant! I gotta mail this idea to the bosses at Candy Land Stat! Catch you later! You're listening to Forever Ago from Brains On Universe. I'm your host, Joy Dolo, and I'm here with Ava from West Melbourne, Florida! Hi, Ava! Hey, Joy. Today's episode was inspired by this question. My name is Alice. I live in Toronto, Canada. My question is, what is the history of board games? Hello, my name is Adelaide. I'm from Vancouver, BC, and my question is, what is the history of board games? Thanks for sending in this question. Today we're focusing on one board game in particular, Candy Land. Gumpy's favorite. That's right. Ava, do you like board games? I love board games. Do you know the game Jumanji? Yes. Wait, I don't know the game, but I've seen the movies. Yeah, with Robin Williams and stuff. So if you could be Jumanji'd into any board game, which one would you choose? Candy Land. Duh! That's my favorite. Okay, so if you could be Candy Land character, which one would you be? My favorite one is the lollipop girl, like that one. Yeah. So probably her, but like, if I were making my own, then it would definitely be something to do with chocolate, because I love chocolate. The chocolate princess or something like that. Oh yeah, that sounds good. Candy Land is one of the most colorful, sweetest games around. The board has a long rainbow road that winds around different, delightful destinations, each with their own candy characters. Like Mr. Mint, who walks around the peppermint forest. Or Queen Frostine, Queen of Ice Cream. And my heart. Players take turn drawing cards to move along the board. The cards have different colors or characters on them. If you picked up an orange card, you'd move forward to the closest orange space. Or if you picked up a card with Mr. Mint, you would go directly to his spot on the board. Whoever's the first to make it to the candy castle at the end of the board wins. Kids of almost any age can play Candy Land, even if you don't know how to read or write. All you need to know is how to recognize different colors or characters. Like how to pick out Mr. Mint or Queen Frostine on the board. Queen Frostine is pretty hard to miss. So true. Her beauty, poise, and brilliant platinum hair are unmatched. Candy Land was one of the first board games made for really little kids. It all started back in the late 1940s in the US. World War II had just ended, bringing lots of soldiers back home to the States. Cars were becoming pretty common, and many homes recently got hooked up to this new stuff called electricity. A lot of people use that electricity to power their first television. But the screens were pretty small, and the pictures were still black and white. Families were already enjoying board games like Monopoly, Scrabble, Clue, and Risk. But board games for little kids weren't really popular yet. At the same time, there was also a disease that was spreading across the world called polio. Polio was considered one of the most dangerous diseases at the time. Polio was a very contagious type of disease, meaning it could be spread easily from person to person. It could also have a really serious effect on the body. Polio attacked people's nervous systems. That's the system your brain and body uses to message each other. In extreme cases, polio could cause breathing issues, or stop people from being able to move certain limbs, leaving them paralyzed. All sorts of people got polio, even President Franklin Delano Roosevelt, or the artist Frida Kahlo. But polio mostly affected children, especially little kids younger than five years old. Some of you listeners might remember when the COVID-19 pandemic first started. People had to stay home from work and school, avoid gathering in public places and social distance. Some similar things happened during the big polio outbreaks back in the 1930s, 40s, and 50s. Here are some news clips from back then. We do know that we must accept this challenge of polio. It has closed the gates on normal childhood. It has swept our beaches, stilled our boats, and emptied our parks. The drastic cleanup is ordered as polio and allied diseases show alarming increase. Even streams come in for disinfecting, and in the parks, precautions are taken to prevent gatherings of youngsters. Public pools and playgrounds shut down. Big events like state fairs were canceled. Some schools delayed learning. One school in Chicago even did school lessons over the radio. That's some retro remote learning. So what does polio have to do with candyland? We'll connect the dots in a bit, but first I have a sweet, sweet hankering for... First things first! This is the game where we take three things from history and try to put them in order of which came first, second, and most recent in time. Today's three things are... Other board games! We've got Monopoly, Chess, and Connect 4. Ava, do you know these games? Yes, I do. Have you played them before? Monopoly I have. I was not very good at it. Chess, a lot of people have tried to teach me, but I just can't comprehend how to do it. Connect 4, I've definitely played, but I'm not very good at it. I've lost a lot of Connect 4 games with my sisters and Monopoly actually. And did you know that when I was in middle school I used to be in the chess club? So I'll tell you what, it is a difficult game to learn. It's not easy. Okay, so which one do you think came first, second, or most recently in history? I think that chess came first. And I think that Monopoly came second, and I think Connect 4 came third. Alright, well I gotta ask, what's the logic behind all of this? Chess kind of just has this feeling that's like, old or something, you know? It's hard to explain. And then Connect 4, I don't know, it feels like it's very new. And I just know that Monopoly is old, so yeah. Yeah, it does seem like chess has been around for a really long time. I feel like there's a lot of people that play this game, and that's why a lot of people want to learn it, right? So it's always around. And then Connect 4 definitely seems like something that might have come out in the 90s or something, you know? Definitely newer. Yeah. Alright, so I'm gonna lock it in. We have chess as the oldest, Monopoly, and then Connect 4 is the most recent? Yes. Alright, we'll hear the answers at the end of the episode right after the credits. So stick around. Hey friends, we're working on an episode about slang words. You know, fun words like chill and vibin, both of which describe me perfectly. Did you know you can just make up slang like doing a dolo, which is when you're chillin and vibin at the same time? Okay, Ava, what's a word you'd want to invent? Maybe like smad, which is mad and sad. I'm probably not the first person who's come up with it, but like it would be cool to have it like an official word so that when you're mad and sad, and you don't really know how to describe the feeling, you have a word. There it is. I'm smad. Listeners, make up your own slang, record yourself, and send it to us at BrainsOn.org slash contact. Thanks. I should have been in the circus. I can't do the trapeze, but I'm really good at juggling. Juggling scripts, preparing auditions, taking care of our dog, who is also our child. I mean, it's no wonder by the time I get home, I'm beat. The last thing I want to do is use the few precious brainwaves I have left to think up a menu and go to the grocery store, wait in line, drive home, and put it all together. That's where every plate comes in. Every plate is the smart approachable meal kit that delivers crave-worthy food right to your door, without the stress, the extra cost, or mental load. Now we can enjoy an easy, crispy chicken parm with marinara sauce right at home. And I don't know about you, but we have a lot of clean plates around here, and that makes me feel real good, especially when you have picky eaters. With over 35 weekly meals to choose from, you could have some caramelized onion burgers or choose from many delicious veggie dishes. Dinner's on the table in 30 minutes, and there's less prep, less cleanup, and more time to spend with your family. And with clear pricing, you don't have to worry about going over your budget. With every plate being half the price of takeout delivery, you can save for something you really want, like that family vacation or weekend getaway with your girlfriends. I love my every plate experience, y'all, and you will too. If you're like me and you like no mess, no hassle, and saving money, every plate is for you. Try every plate and get $2.99 per meal on your first box, plus 10% off for a month. Go to everyplate.com slash podcast and use code FOREVERAGO 299 to claim your offer. That's code FOREVERAGO 299 at everyplate.com slash podcast to get $2.99 per meal on your first box, plus 10% off for a month. Ditch the dinnertime dilemmas with every plate. You're listening to Forever Go. I'm Ava. And I'm Joy. Before the break, we learned a little bit about the board game Candy Land. The colorful candy-filled game made for kids of all ages. We also learned about polio, one of the most dangerous diseases in the 20th century. But what do those two things have to do with each other? Well, without polio, it's very possible that Candy Land would never have been invented. It starts with a woman named Eleanor Abbott. Eleanor was a schoolteacher in San Diego, California. In 1948, Eleanor was diagnosed with polio and had to spend a lot of time in the hospital. She was around a lot of other folks who also had polio, mostly small children. Life for these kids with polio was very difficult. It could be very isolating and lonely at the hospital. Many children couldn't see their family or friends because they didn't want to risk spreading the disease to more people. That's when Eleanor had an idea. What if I made a game for all the children here in the polio ward? Eleanor set out to design a simple game all kinds of kids could play in the hospital. A game filled with imagination that could transport patients out of the polio ward to somewhere much sweeter. And that's when Candy Land was born. The story goes that Eleanor first sketched out the Candy Land board on some butcher paper. She shared the game with other patients and soon it was an absolute hit at the hospital. Miss Eleanor, could I please play the game you drew? Can I play too? Me, please! The game was so popular Eleanor brought it to the Milton Bradley Game Company in 1949. They came up with the slogan, Candy Land, a sweet little game for sweet little folks. The original board looked really similar to the colorful candy filled boards we see today. There were a few differences, like how at the start of the board there was a little boy with a leg brace. Some polio patients wore these to help them walk or stand. The end of the game was also different. Instead of ending at a candy castle, players finished by returning home. Maybe that was a little shout out to the polio patients wishing to return home to their family and friends. So that's how a deadly disease ended up inspiring one of the sweetest board games around. In 1955, just a few years after Eleanor created Candy Land, the polio vaccine was invented by Dr. Jonas Salk. An historic victory over a dread disease is dramatically unfolded at the University of Michigan. Here, scientists usher in a new medical age with the monumental reports that proved the Salk vaccine against crippling polio to be a sensational success. The polio vaccine, much like Candy Land, was an enormous hit. Within a matter of years, the number of polio infections shrank from tens of thousands to just a few hundred. Meanwhile, Eleanor went on to live a long life after recovering from polio. She even donated a lot of the money she made from the board game right back to buying school supplies for kids in her community. What a sweetheart! Today, Candy Land is one of the most successful board games for kids. It has sold over 50 million copies. To think I'm not in one single version of Candy Land. Yet! Gumby, you're back! I am! I mailed my idea for Gumby's Bubble Gum Bayou to the board game bosses. Hopefully I'll hear back soon! Congrats, Gumby! Nice work! In the meantime, I've got to keep my Candy Land knowledge up. What do you say we play a game? Let's do it! Right after we check the mailbag! We love hearing from you! Your drawings make me dance! Your comments make me think! Your questions make me hungry! Oh wait! Oh, hold up! I am hungry because of this specific question right here! My name is Emerson from Toronto, Canada, Stilville. I want to know what is the origin story of French fries and where does it get to name? I love history with a side of curiosity. Turns out no one really knows how fried potato strips got the name French fries. Some say they actually come from Belgium, where in some places they speak French. People mistook the area for France and called the tasty food French fries. Others say these spuds are indeed from France. No matter where they come from, I know where they are going. My mouth! Thanks for the question and the dinner idea! Send me your questions or ask me for advice. Just go to brainson.org. Thank you! I'm Joy. I'm Ava. And I'm Gumpy, the talking pile of old gum. And Candyland's biggest fan. I have a game to test your Candyland knowledge. This is Candyland character Palooza! Cha-cha-cha-cha! Oh, that really rolls off the tongue. In this game, I will give you a name of a Candyland character from some point in history. And you have to tell me if you think it's a real Candyland character or a fake character I made up. Make sense? It makes sense. Yep, I got it. Alright, listeners, you play along too. The first character is Gloppy. Real or fake? Real. That sounds real to me. Final answers? Yes, yes. Plug it in. Gloppy is real! Gloppy is described as a kind of molasses monster who is more goosome than gruesome. You know what I mean? Totally. I know what you're thinking, but no, we are not first cousins. Oh, I totally thought you were. Same. I get that a lot. Ready for the next one? Totally. Yep. Okay, Lady Lycrush. Real or fake? Fake. That doesn't sound real to me. Yeah, I'm going fake on that one. Are you sure? Yeah. I'm never sure if anything, Gumpy, but I know you'll steer me the right way. Lady Lycrush is...fake. You're right! Air five. My high fives are a little sticky. That was a little tricky because Lord Lycrush was a real character. Sometimes I'm a trickster. Gumpy, you play around too much. Yes, you do. Okay, alright, enough playing. Here's another. Grandma Nut. Real or fake? That's definitely real. Oh yeah, that's real. I've played so many Candyland games, I definitely know this is real. You're never going to stump us, Gumpy. Oh, shucks. You're right. Grandma Nut is a real character. Ta-da! She lives in a house made of peanut brittle. That tracks for Grandma. Do you want one last character? Bring it on. I'm having fun. Yeah. Okay, one last one. This is a rhymer. Plumpy. Real or fake? Oh, that's real. That's a real one. That is. That's real. Yeah, Plumpy is a real character. You're right. Yeah! Four for four, not a snore. Plumpy looks like a furry green troll who watches over the gingerbread plum trees. Kind of like the Lorax of Candyland. What do you think? Oh, that's great. That was so fun. And also made me a little hungry. Definitely. Thanks for playing. And just like that, I've completed another lifelong dream. To be a game show host. Hurrah! Yay, Gumpy! Sweetest can be. Does anyone want to try my latest invention? Cheesecake, cheesesteak? It's the world's first dessert cheesesteak sandwich. The Board Game Candyland was invented by school teacher Eleanor Abed, who contracted polio in 1948. Eleanor created the game to make something fun for children who also had polio at the hospital. Polio was one of the most dangerous and isolating diseases of the 20th century. It especially affected a lot of children. The polio vaccine was invented in 1955 after Candyland's debut. This episode was written by Ruby Guthrie. It was produced and fact-checked by Nico Gonzales-Wisler and edited by Sandin Totten. Engineering help from John Aguila with sound design by Rachel Breeze. Original theme music by Mark Sanchez. Special thanks to Luna, Keras, and Lulu. And if you want access to add free episodes and special bonus content, subscribe to our Smartie Pass. OK, Ava, are you ready to hear the answers for first things first? Yes. Yes, OK. So as a reminder, we're putting these three board games in order and you said the oldest was chess and then monopoly and then connect for. Are you ready? Drum roll? That's my mouth drum. Oh, wow. Oh, OK. Well, you did the best you could, Ava. Oh. Yeah, you got them all right. Yay! You got it right off the bat. Way to go. I feel so smart. You are so smart. So chess is the oldest. It's over 1500 years old, dating back to the sixth century in India. The chess game we know and love today is based on an Indian board game called Chanturanga, which also used pieces based on a battle formation. So chess was banned from time to time throughout history by different kings and religious leaders, but its popularity persisted despite this. That's wild. Yeah. And then next up we have monopoly. So that was invented by Lizzie Maggy in 1904, where it was first called the Landlord's Game. Oh, that makes sense. Yeah. Funnily enough, Lizzie was against monopolies, which is when a few people own the majority of properties or resources. She wanted her game to teach people how unfair realty could be and encouraged gameplay where everyone worked together to collectively own all the properties equally. In 1935, salesman Charles Darrow came across Lizzie's game while unemployed during the Great Depression. He made his own version of the game and patented it as monopoly, which went on to sell millions of copies. Isn't it ironic? Don't you think? Yep. He had a monopoly on monopoly. And last but certainly not least is Connect Four. And that was invented by Howard Wexler in 1974. He was a former teacher, social worker, and school psychologist. So Howard realized that all games play on a horizontal plane and wanted to try inventing a game that played vertically instead. So here's a mind-blowing fact. Even though there's only 42 spaces on the Connect Four grid, there are over 4.5 trillion possible configurations of the game. Wow. I did not know that. That's really cool. Yeah. It explains why I lose so much because there's so many configurations. What was the most surprising fact out of these three? The chess one where it was made in India and how it was banned by different religious leaders. I think that's really cool how it's so old and we still play it today. Yeah. The resistance of chess. So maybe, maybe if you if you'd like, you could go back to it and see if it if it's more fun now that you know the history of it. I can barely play chess, so I'm not sure about that. It's not for everybody. Maybe we'll just stick with Connect Four. Yeah. Join us next week for a new episode about the history of daylight saving time. Thanks for listening.