The #1 Way Entrepreneurs Are Getting RICH in 2026 (Most Will Miss It)

83% of dollars in this country come from big pharma for advertisers. So this is why the news sucks. So we designed something that really goes against the grain of how media works. You know, I think we got 23 million views on our Facebook page last month. That's the thing I'm holding in my hand. I mean, they're watching it on their phones. AI is not going to put professionals out of business. AI is going to put professionals who don't use AI out of business. I think that AI is going to be able to do 80% of the business. What is the 20% it can't do? And that's what you just named. And so what professionals need to do is they need to. What it is, Brad Lee back again with another episode of Dropping Bombs today in the studio. Folks got a real treat for you, Craig, sewing in the house. Thanks for having me here, man. What's going down, Craig? What isn't going down? That is a crazy world that we live in as entrepreneurs. Folks, if you guys don't know this dude, he's the big tech wizard and media giant behind American Dream Media. American dream, yeah. Which I find to be very interesting. So what you do essentially is produce like almost like reality shows, but specifically for top people in certain industries, mainly real estate. So you're making like little TV shows that are in local markets for like the top realtors. Yeah. And they get like what, business from that? A good way to look at it is, you know, even that term reality TV, I think people might think of what we're used to in reality, real estate TV shows, you know, the million dollar listing, flip or flop, Chip and Joanna, a lot of those things can be really entertaining, but they're also very scripted, dramatic. And some of the events in those things aren't very real. So we actually do the opposite of that. We're a real show, real professional sharing real stories. We kind of center around positive media, which I think the world really needs, but niched in neighborhoods. So it's from a business perspective, it's a B2B model first before it's a B2C show. So we partner with top real estate teams across the country. We create stories about their neighborhoods. And then ultimately, we create really good content that airs on national networks like HGTV, which everyone's familiar with. And then, of course, in today's world, it gets repurposed in social media. So I would say it's a real show, not a reality TV show, but content at scale for sure. 100 shows across the country. each market has its own show. So it's kind of a robust content strategy in media. Yeah. So how'd you get into that? Tripped and stumbled. I originally have a background in mortgage and in real estate. And so one day in 2009, I connected with an AM radio station. This is before podcasts, this is before social media. And they said, well, you should do a radio show. Great. How's that work? Well, it's going to cost you $3,600 a month. I'm like, so I can pay money to have my own radio show. So I did. So I did a show that nobody listened to, not even my own mother. But what we did is we never looked at it as like, what is our audience size? We looked at it as how can we use this to create stories and content and leverage it relationally to invite people on the show like you and I are doing right now. And so we did that and kind of worked. And ultimately the show kind of grew. The audience grew, became a Saturday afternoon show, and then a daily show out of San Diego where I live. And then the Union Tribune, the local newspaper said, well, we've heard your radio show. We want to do a TV show. I'm like, how does that work? I'm like, well, we want you to give us $22,500. I was like, well, who's going to come up with that? So we designed something that really goes against the grain of how media works. Media works through advertising. 83% of dollars in this country come from big pharma for advertisers. So this is why the news sucks. It's negative. It's divisive, clickbait, all that stuff. So news and pop culture and social media. So what we did is we did something really different is we created partnerships in media where the partners that we have license the content we create. We don't have any advertisers. And so we did that in the space of real estate. And like anything, just one foot in front of the other, plenty of failures. And just over time, the thing just kind of grew and snowballed one step at a time. There's no moment in time where it's like things just blew up. You know, it's been a journey. Why did you get out of mortgages? Because media is more fun. You're bored? Yeah. You know, I did well in the mortgage space and the media complimented it. And then one day I just had a path where Tony Robbins says, you can't take the island if you don't burn the boats. So I burned the boats. Do you agree with that? Well, it's a metaphor. So I guess metaphorically, do I agree with it? I do think if you're looking contextually, what does he mean by that? I think he means you can't have one foot in one door and one in the other. You got to go all in. I disagree. I mean, it depends. I mean, as you're an entrepreneur, you do multiple things. It's not to say you can't do multiple things, but I think the ideas that go all in. So I believe in going all in, but I always hear the burn the boat thing. And I always debate with people only because if I, if I would have had that mentality, I probably wouldn't have been an entrepreneur. The only thing. How so? Well, because I always knew I could go get my job back. I always knew that if I, you know, screwed up, dude, I can go sell something. Well, it's saying burn the boats. Doesn't mean go tell your previous employer to fuck off. Well, that's what it is. It's like make, make sure there's no other route. Well, that means destroy all the bridges, get rid of all the boats. There's no other choice. Well, options are good. Yeah. I like options. The only reason I jumped is because I had options. If I hadn't had options, I probably wouldn't have jumped. Yeah. That's a fair counterpoint. Yeah. I think metaphorically the statement is, you know, go all in, but in real life, having options, not burning boats, certainly not burning britches is probably a good idea. Yeah. See, and I always get people to backpedal. They're like, yeah, that's a good point. Well, I just did in front of your audience. But I think it's because. Shame on me for regurgitating someone else's quote. Right. Well, I think it's because it sounds good until you really apply that theory. and you know it does work in that particular story you know they had to burn the boats because everyone was afraid to fight yeah so like yeah you know burn the boats and now they got no choice but to fight and and and yes that does give you some extra oomph but at the end of the day when it comes to entrepreneurship you know point heard it's always good to have an escape route you know on backup but going all in i agree with yeah so you went all in you got out of the mortgage space completely. Yeah. You know, I still, I was able to navigate it in a way where I had a branch of a mortgage company called Benchmark Mortgage. They're based out of Dallas and we were their, their top branch. And I met some great guys that saw what we were doing in media and they said, Hey, look, that could really play into what we're doing in mortgage. And at that time we were doing pretty well, but they were a startup. So they didn't really have money that they could put towards me for like recruiting me in my branch. So they offered me equity in the company. Nice. And that equity wasn't worth anything at the time, but it was a dream. And I believed in the guys and they believed in me. And so we built Synergy One Lending to an exit in 2018 and media was really the vehicle on how we did that. So the two things play together. So back to my original point about burn the boats, makes absolutely no sense in how I actually did it. So I'm glad you called that out. So I kept, I kept multiple boats. I just kind of transitioned a bit from one into the other. But like anyone, you know, it's an entrepreneurial journey. You're, you're, you're kind of learning as you go, you're failing forward. And I still love the mortgage industry. I think it's one of the greatest industries, the professionals in that space, man, they, that is not an easy business. It's an unthanked business. Like nobody thinks the mortgage guy who got you the million dollar loan, but everybody remembers the real estate professional who helped you find the house. And so it's, uh, it's kind of the unsung hero. So I've always had a lot of respect for that, that professional. Well, I'm getting into both spaces. You should, I am. I formed a partnership with, uh, with the platform that I think you're in the game. If you're a loan officer and you don't have affiliation with, with this group, you're losing money. You're basically paying a dumb tax because there's an opportunity to do it. So anyway. I know a bit about that. And the reason I said you should is because you're good at this thing called personal branding. And if you look at the real estate and the mortgage industry, those are two really important words. On the real estate side, just look at Ryan Serhant. I think that guy's done pretty good in real estate. Why? Because everybody knows him. Now, media, million-dollar listing was good for him, but the guy is really big on personal brand. People got to know who you are. You got AI and tech coming in. That's going to put a lot of realtors out of business, the mediocre realtor. People don't want to pay 6%. They want easy. Uber's the number one taxi cab company that doesn't have a car. You don't think people are going to try or tech's going to try and replace the realtor. So I don't think there's ever been a time on real estate where personal brand is more important because it's still your biggest decision. It's where you're going to raise your family. AI can't do empathy. It can't do relationships. So personal brand is really important. On the mortgage side, I mean, one in six mortgages is done by Quicken Loans, who just bought Redfin, where 2 million people go every day for search, who also bought Mr. Cooper, which is data. So it's going to be tough for them. And AI will be able to do a lot of the mortgage business, quoting interest rates, loan programs, underwriting, checking your income. That's going to remove what a lot of a mortgage professional does, but there's a part it won't be able to remove. That personal brand So anyone who strategically aligns with Bradley or people like you that help empower their professionals with personal brand probably a good idea in 2026 For sure. Especially if you have to pivot as well. Cause again, I mean, like you could be in a business, build a personal brand and now you've got deal flow and it could literally put you in a completely different business. But I'm a walking example of that. Yeah. The personal brand for me, I would say is I believe to be my number one valuable asset because I can launch businesses. I can freaking reach people for a fraction of the money that it would cost other people. I mean, I can do a post and I was showing you earlier, 17 million people watched a video. Well, how do you get that? Well, that's your personal brand. So, so do you, when you're making these shows for these realtors, that's essentially what you're doing. You're kind of making them famous in their community because they have an actual show. Well, think about brand. I mean, brand is something that companies spend billions of dollars on. You know, you go watch a UFC fight here in Vegas and Bud Light's right in the middle of the ring. Well, how do you quantify what that does for Bud Light? It's tough. And so I think a lot of professionals like in real estate, they don't put enough attention. And in many industries and many professionals, they don't put any interest into personal brand because you can't quantify it. A realtor can quantify buying Zillow leads. I spent five grand. I made 10. How do you quantify personal brand? But back to what I was saying earlier, I don't care. It's just, it's so important now more than ever. It should be everybody's most important asset. So, you know, I mean that to your point, I believe you. And I think the world believes that. And you do a lot of different things with that in the real estate space. again there's the transaction ai is going to be able to do the transaction search for real estate but i think people are still going to want the human connection and that's where personal brand plays in and in what we do we create tv shows and they're entertaining they're engaging but we do it through real professionals and we give them creative freedom So if we were doing a segment here in Las Vegas, yeah, everybody knows the strip, but you're somebody who lives here. You would say, well, yeah, what about this neighborhood where it's got this great golf course or this is great for schools? An outsider doesn't know that. Who better to share the stories of the real neighborhoods than the actual professionals that live, work, and play there? So we really try and harness that with the professionals involved in what we do through the medium of TV, right? Which does give a lot of credibility through the distribution and social, which gives a lot of viewership, but giving that creative freedom, like what does that really mean? It means it creates authenticity around the professional who gets to be involved with it. If you're a golfer, do a segment on your favorite golf course. If you're charitable, do a segment on a charity that's near and dear to your heart. And collectively that's positive media when I think the world really needs it. If you've watched the news lately, it's pretty ugly. Where would people see these shows like HGTV, you say? Yeah. So the interesting thing about us is we're not creating one show. We're creating like a hundred shows, the American dream, Dallas, the American dream, San Diego. And then we have other things we do as well, cause we are a network of shows. So there's more than just the American dream. The real shows network has different types of shows and models. Uh, but generally speaking, you can find them on HGTV. That's cable. You and I both know cable is a dying medium. Digital networks. So the American dream has a network on Amazon fire, Apple TV, and Roku smart TVs easier to find. But you know, I think we got 23 million views on our Facebook page last month. That that's the thing I'm holding in my hand. I mean, they're watching it on their phones. So I don't think we or anyone can really be a one trick pony. And so, yeah, you can find it on cable, but who has cable? You can find it on the digital networks. If you want to go sit in front of a TV or you could find your local professional on social or American dream network.tv. You can find them there. So it's kind of an all the above thing. Are you focused on a vision or do you, are you just kind of seeing where it goes? As far as like the overall goals of this thing? Yeah. Like you want to exit it? What are you trying to do with this? You know? Yeah. I think, I think that's most entrepreneurs dream. Like, Can you build something that's not as good as your next transaction rather, you know, has equity in it and somebody would want to buy it? You know, I think, I think that's an interesting play for us and not just, you know, here's a bunch of money, but maybe a strategic where there's a collaborative effect to that. So that's always top of mind, but personally and professionally me, I've not, man, I'm disciplined. I have goals. I look at what I accomplished, whether it's finance, health, whatever, every day. But I'm not really the greatest guy to give advice on, you know, here's my 5, 10, 15 year. Because if you had asked me what I was doing five years ago, would we have got to where we are today? I wouldn't even know how the hell we got here. So for me, it's more about waking up, having a passion to get up, get out of bed, strap on your boots, and do something you really are driven to do. put one foot in front of the other. And then you look back after a year and it's like, oh, look at what we did two years, three years, five years, look at what we did. But, and you got to be flexible. You got to be nimble. And I think that is actually one of our strengths is not being this, you know, corporate structure. We never raised investor capital. Everything we've built is so entrepreneurial brick by brick. And so look, we've been through recessions, COVID, but we've been able to navigate it. And what we've learned is like disruptions, our greatest friend, but to the question of, of goals, yeah, an exit would be great, you know, but that's, that's something that the way that will happen is by building a really fundamentally sound business, which that's, that's enjoying the journey. And, you know, if that opportunity down the road occurs, great, but winning every day is more important for us. And American dreams got the ability to kind of extrapolate the best of the best in that industry. Cause if you're dealing with all the top realtors, I'm sure that you're kind of aggregating the top intellectual property. How are they doing it? What are they doing every day? Yeah. And you can kind of condense that down to content, like, like training. Yeah. It's almost like enter trainment. That's where I'd go. If I were you. Yeah, Owen, and you have a beautiful mind. And to those watching this or listening to this, we just spent some time in your office and you're opening that up and really created some much bigger thoughts. Well, because if you take anyone, whether it's someone with a skill and you apply the skill that they have, you'll make less money than if you apply the training of that skill. In other words, if I'm an electrician, I'll make less money doing the electrical work than training the electrical work. So I always think about how do we get the knowledge out to the people? Because how many realtors don't sell enough homes every year? Wouldn't you agree you have to be a good electrician first to be the authoritative expert to do that? So what you'll see in the real estate industry, especially in an online world where everybody's a wantrepreneur and click here, you'll make a million dollars. You find a lot in that space. In the real estate space? Oh, yeah. And really any space. Well, they got to have some substance. Well, you see it in yours. I mean, how many wannabes are out there that just post and vomit on social media and say, click here and I'll show you how to make a million bucks? Just get a million people to pay a buck starting with, you know, with you pay me a buck. Well, if that's what I was trying to learn, I'd say that's legit. Cause like I always hear the, cause I'm, I deal with all the gurus and stuff from my training platform. So people are always like, yeah, they're all scammers. They're not all scammers. Well, not all of them. They're not all scammers. And if, and if I got everyone to give me a buck and got worth millions of dollars, that's what I would suggest that they advertise. In other words, if you want me to show you how I got everybody in the world to give me me a dollar for shit. I didn't even know. Well, I do know that. And I am an expert at that. So that's what they should lead with. But my point is, is you're talking to all these top reps. They're not, you're not making them look like top reps. They are the top reps. So if they're all the top reps and you've been doing this for years, you're aggregating all of their best practices, all of their trade secrets, all of their, you know, what made you the top? What, how did you get here and you can condense that into intellectual property where if like, let's say Ryan Serhant came out with a course, which he did, by the way, he sells, I'm sure he sells that course to realtors. Yeah. Well, how can you teach someone to get your own show? Because I don't care what you say. And, and, and Ryan, if you're listening, getting on a show is how you do it one way. Well, would you even know who he was if he wasn't on a show? Right. And I bet you he wouldn't be as successful as he is. So he has no secret way of being successful. I'm sure he does though. Let me clarify. He would be successful. He's a true talent. In other words, to say he wouldn't be known is from that. And when you're known, you get a lot more business, a lot more attention, period. So when, when someone says, well, I'm going to learn from Ryan Serhant, how he became a top realtor. Well, again, he's qualified to teach that. Right. But getting a show, you can't teach someone how to get a show. Can you? Well, that's kind of lucky. You can certainly, exactly. I mean, there's the, there's the opportunity that is so rare that Bravo is going to call me and say, we want to make a TV show around you. That's going to be tough for the 1.5 million real estate agents out there. Can teach that So what do they do What you can teach is personal brand and content and social And the thing about it is the mediums for those professionals are free So if an agent can learn how to build a database and build followers and create content that relevant to their sphere they don't need a TV show. Sure. TV shows will give credibility. Well, social media is the new TV show. It is. This is a television. I have people that stop me in the airports and want pictures. and they're like, dude, I watch your show all the time. And I'm thinking, I don't really have a show. I don't know what you're talking about. They're talking about social media. They're basically, they're following me. And so like, because it's just so parallel to television now, they think that's, you're on TV, even though you're just on social media. So if I was in the real estate game, which I am getting into, I would definitely be focused on building a personal brand. So that's another example. So is American dream university going to be creating any, cause you got editors and production art and that's half of it. You know, you can put together a shitty course with good content, but if you can put together a really well done course, cinematic, et cetera, and it's good content, dude, you could, you could make millions of dollars helping those 1.5 list their first house. And that's the thing. People aren't buying content because there's eight hours. I've got eight hours. No one cares how many hours you got. What they care about is the transformation that it's supposed to provide. So if I were to sell courses to realtors, I would say, let me teach you how to get your first listing, period. Why? Because if I can show you how to get a listing in five minutes, no one cares that it was five minutes worth of content. they want to know did it work and if it's like i can show you how to get your first listing and then you just do more of that and it's an eight minute course and it's three hundred dollars i could sell 600 000 realtors that course there's a big enough million dollars for it yeah and i make 18 million dollars and then i got to be prepared for everyone to call me a scammer and a and a and a bullshit artist why well you never listed a house Well, did it work? Yeah, it worked. Tom Ferry is the number one real estate trainer in the game. And he's never sold a house. But he's the most- His dad. His dad. Tom Ferry is a personal friend and one of the most respected guys in the industry. He's been doing that a long time. The thing is, is selling a house is one spoke of the wheel of the successful ingredients a professional needs to have. but if people don't know who you are or don't trust you or don't reach out to you well what difference does it make if you've sold 100 homes or one so that's marketing so i could say i could say right now hey guys anybody looking to buy or sell a house dm me the word house and i'm not even a realtor and i'd get more than most realtors brad neither am i i'm not licensed to anything besides drive a car you know but if i got my real estate license i would run circles around realtors. And that probably offends some people. I'm not saying I'm better at selling real estate. I'm not saying I know how to navigate a contract. I'd probably use AI now, but, uh, but I'll tell you what I could get in front of more people because I understand marketing and I believe you can't gain market share if you're not a great marketer. And so that's the key. Yeah. Marketing's it, you know, and if you're selling a house, what are you really doing as a consumer? You're marketing your house. And if you have a ding dong that you don't, doesn't market themselves, How are they going to market my property? So if you want to see agents that get so much business who put themselves out there, I see these types of realtors get hated on by other realtors. Oh, he's just doing a lot of video or just likes being on social or whatever. It's like, look, you got to be good at both. And if you're not willing to market yourself or build a personal brand, if I'm selling my house, why would I trust you to sell my house if you can't even sell yourself on why I should sell my house with you? You know? So it's important. It's very important. And it's a good thing you're doing because, again, I know that you're not looking for all realtors with what you do for that. But I would see that a real estate agent would do well having you work with them because that content, that experience, that show is going to either kickstart or solidify their position in the marketplace. It certainly doesn't hurt. Yeah. So if there's any top realtors, because this guy only looks for the top ones. He doesn't work with everybody. But if someone's in the top in their industry and they're interested, where would they go to inquire about this? I would say the best thing to do is just, we'll make it easy. Just find me on social and DM me. Where do they find you? I'm at Craig Sewing Media. The American Dream is at The American Dream TV. Just DM us. We'll see it. Tell him you're from the bomb squad. The bomb squad. Yeah. Yeah. So he knows that I got a little influence. You know, the thing is, is like the real estate industry in itself is easy to get into. You know, you pass a test. You need a card with a picture, right? Yeah. You pass a test. And if you don't pass it, you take it again seven times until you do pass it. And then what happens is people will get into this industry and they might close a deal and they get paid pretty well. And I do think they deserve it. But in some cases, it's a little bit overpaid. And then they have vendors that chase them and kind of kiss their ass a bit. And it inflates some egos. There's a big difference between getting into the business and being good at it, being good at it, and being great, being great and being exceptional. So what we try and do with the American Dream is we really try and harness those who are quality professionals. I always say quality professionals, quality human beings who have a story to share and love where they live. That's kind of what we're looking for. Now, Melissa Tucci is the number one realtor in San Diego, California, has been involved with us for 12 years. By the way, on a month-to-month agreement, she could have quit anytime. She's no dummy. Shannon Gillette, seven years out of Phoenix, Very well respected. But there's other agents that may not be the $100 million a year producer in volume, but I would refer my mom to them. Do you create exclusive territory? Because what if Tucci has a competitor and she wants to do it? So we have different designs to our relationships and our partnerships where there are elements of exclusivity. If you're like the big player, if you want to be the Ryan Serhant of your market, we've got you. If you're an everyday quality professional that I would confidently refer my mom to, look, you could be the number one realtor in the market and a dick. Great. I could care less. I wouldn't refer my mom to you and I wouldn't want you on my show. You could be brand new to the business and the nicest guy. You're just not ready. You're not there yet. You don't have the qualifications or the reputation yet or the experience. So we're looking for, you know, a range of professionals. Some are mega teams, but what I really see us opening up in the future is we do want to go to bat for the industry as a whole. I think the industry needs someone to go to bat for it because it's so important. You need food, you need water, you need shelter. And it's an industry that, you know, there's a disconnect of what people think of realtors. Tech wants to put people out of realtors. A lot of people want realtors to be put out. I don't think, I just think there needs to be a cleansing and the industry needs to be elevated and the best professionals need to be elevated. And so for us, what we try and do is find those professionals and create stories with them and elevate them. But I think where we've really grown is now there's a range of things we can do. And to what we were talking about earlier, you know, you don't have to be the mega producer to be someone who deserves to be in the business and should grow your personal brand and we should be able to add value to. well laws would protect realtors more than anything why well i don't need a realtor anymore right now except the law mandates it that's it because like i can go on lobbies protected i can go on zillow and see every damn house there is i find one i like what do i gotta do well get a hold of the damn realtor that's just the law that's what you gotta do otherwise i wouldn't need the realtor. I can go to the FISBO or whatever it's called for sale by owner, deal right with the owner. There is no realtor. I can do that right now. Can't I? Yeah. Yeah, you could. So, so, so if I'm a realtor, I'm not going to be worried about the people that are looking to not use one. I'm looking for the people that want to use one. And, and I would be trying to focus on why would they want to use me? Number one, cause I can move your house quicker than listing it. Why? Cause I got a network. I got, I'm a, I'm a machine. I'm a marketer at the end of the day. I got a personal brand. I can get more attention. I can get it quicker than most other realtors. And more importantly, inventory. Like I would be, I would know the market that I'm in like the back of my damn hand. I would have every relationship in that organization and that, in that community. And I would know it, whether I listed it or not, I know what's on the market. So when you come to me, dude, there's four houses aren't even listed yet. That are amazing. Come here. Let me show them to you. That's the kind of realtor. And you're going to hustle for them. That's pretty good for someone who's never sold a home. Well, that's just sales. Yeah. No, I mean, you got to know your inventory. You got to, you got to be, you got to be the governor. I would say it's the governor. You got to, you got to have the, the, the relationships. Business owners, listen up. If your business needs more money and it will, banks aren't built to move quick. They make you fill out a ton of paperwork, wait for a decision, and by that time, the opportunity is passed. So if you want bank rates without bank delays, you need to check out Cardiff. Cardiff's been helping businesses get same-day funding for over 20 years. We're talking up to $500,000 approved and funded quicker and easier than big banks. You can apply online in under two minutes and get funded as fast as the same day So whether you need quick money to bridge a gap or do more marketing get some equipment or hire more people I telling you apply today at cardiff forward slash Brad Stop letting slow money cost you opportunities that move fast There no impact on your personal credit. So apply now at cardiff.co forward slash Brad subject to approval. Terms and rates vary Cardiff borrow better. So if I'm trying, if you're trying to sell your home, I can go, bro, you can go list it on Zillow and get any Tom, Dick and Harry to list this thing. And it's just going to sit there and they're going to wait for someone to reach out to them. And then they're probably not going to answer the phone for the first half of the fucking month. Because I call realtors. They don't call me back. They're not hungry. You act like they act like they're bothering. You're bothering them. And then when I get a hold of them, what address? Where are you looking at? Like, bitch, you're taking an order. You ain't selling nothing. Yeah. And no wonder they're pissed about the 6%. Well, guess what? you still call them because you have to tech in my mind has already made them uh poor ones uh or or bad ones again there's a difference between getting into the industry having a license being mediocre being good being great tech is already in play but i mean this ai thing yeah but ai can't can't give you a loan it can do the math so here's how i see it whether this percentage is accurate or not, you'll get the analogy here. I think that AI is going to be able to do 80% of the business. Maybe it's 70, maybe it's 90. And it's not just real estate. It could be across a lot of different verticals. But if AI can do 80% of the business, what is the 20% it can't do? And that's what you just named. And so what professionals need to do is they need to identify what is the 20% in my industry that AI cannot do, and I need to 10X that part of the business right like ai can't do empathy it can't do relationships it can't do client appreciation events it doesn't know about inventory that isn't listed yet yeah and people people are going to want to still work with human beings i mean like i've seen these nano banana ai movies coming out like prompting and creates like hollywood cinematic movies i don't know about you but i cannot imagine myself watching movies that aren't like real actors and actresses because i kind of like the story of thinking of them preparing for the role, right? Or could you imagine watching a sports game and it's robots? There's no emotion in that. Like, I wouldn't care to watch that game. I mean, maybe if the robots like blew each other up, like, you know, there's a robot war or something, but a soccer game with robots. So there's a human element that is important to other humans. And then what tech is not able to do, if you're in real estate or any profession, you got to think about that for a second and be like, I need to really drill down on what that is. And I need to pour all of my energy into growing that part of my business. And so what I think Texas is going to gain its market share from who those who don't do that and they're going to get knocked out. And it happened in the mortgage industry in 2008. There was, you know, a million mortgage guys. Now there's like under a hundred thousand mortgage guys used to make three to five points a deal. Now they make like a point or so a deal. Well, they make less. Their commission's been squeezed, but the good mortgage professional does more deals because he's gained the market share by being that true professional who's doubled down on marketing and brand and things like that. They'll also make more money if they roll with me. I think real mortgagesuccess.com, ladies and gentlemen. I've heard of it. I think it's a good play for you. Well, again, I did the same thing in the financial services space. you realize when you look into these industries, first of all, financial services, they made more millionaires than any other industry. Did you know that? Which means you have a bigger opportunity or a better opportunity to become a millionaire in that industry than any other one so far. That's statistics. But when you looked at that industry, it took you forever to get to a position to do that because of the pay plans, the compensation plans are always backwards. all the money's going to the top people even if you're the one doing all the work so you don't need a bunch of people working for you to make a bunch of money but you do need people working for you so i thought well what if i what if i gave all the money to the people doing the work right and just had millions of them because personally i'd rather take a dollar from a million people than a than a hundred thousand from ten because those hundred thousands they're not happy they're giving you a hundred thousand and as soon as someone's willing to give them well there's a little bit more fulfillment deliverables and requirements of that and there's more likely to break down but dude if i'm just taking a dollar so i'm doing that now in in the mortgage space i'm putting together a platform where look i'll give you a hundred percent of the revenue i'll give you more lenders i'll give you the best rates i'll give you a legal support i'll give you and your team you can use your name you can keep your name all i'm going to do is give you the training, the support, the legal assistance, the best rates, the best lenders, faster closings, and the training to figure out how do you get more? How do you attach yourself to realtors? How do you build a personal brand? How do you become famous and get business coming to you? And then just take a little tiny piece, not even from the loan officer. so that's well i think that industry needs that type of coaching you know there's what i just described to the mortgage or the real estate industry the mortgage industry i mean tech might do 90 of that job right i mean it's income credit documents underwriting but you still need a license and you'll need a license and so that's so that's what you do you leverage all that to do it faster quicker, better, quicker, get the best rates, fastest, close it fastest. That's what people want, man. AI is not going to put professionals out of business. AI is going to put professionals who don't use AI out of business. Like it's, it's so important. I hope that nobody's looking at this as just like one of those, you brush it under the rug kind of things. Like it is critically important to study it, to get good at it. It's here, whether you like it or not. I think it was Gary V had the line or somebody, it's a technological tidal wave. You're either going to surf it or drown. Grab your surfboard. This is that moment. And honestly, that profession is an entrepreneurial profession. 100%. Get after it. That's what got you into this business. That's what makes you rich, in my opinion. People always ask, Brad, how do you get in a position where you can make a lot of money? Well, number one, you got to get in a position to receive commission. You're not in a position to receive commission. You already know you're not in a position to get rich. You have to get, even if it's part-time side hustle, get yourself a commission-based opportunity. Eat what you kill. Period. Now most people are afraid of that. Why? Because they don't have the skills. They don't have the knowledge. Well, dude, I can deliver that. So if I deliver the opportunity, I deliver the knowledge, I deliver everything. The only thing I can't do is make a person do it. So I leave that up to the individual. But at the end of the day, you want to get rich folks, get in a position to receive commission. Mortgage industry, people like, well, when it's good, it's good. And when it's bad, it's bad. No, when you're good, it's good. And when you're bad, it's bad. When people say, when the market tanked and the rates went up, nobody was borrowing. You know, that's bullshit, right? Not as many people are borrowing, but dude, there's still massive amounts of people buying homes, even at high interest rates, they're just not buying them from you because you were relying on easy times. Like get yourself fortified, get yourself skilled, get yourself systems and you can make money all the way through the bad seasons too. And the good seasons and the bad seasons collectively create your career. Yeah. And you know, you killed it in 2000, whatever. And then this, this year got, went a little bad rates went up and done. And then that year, look back in a hole. If you crushed it, you crushed it. If you're successful, you're successful. Sometimes part of the overall strategy is surviving because what's hard for you is knocking the mediocre out. See, those mediocre professionals are still getting a deal here and there, but those who aren't meant to be there are going to get wiped out, which leaves room for those who are truly designed to be in the profession to win. So what can the bomb squad do for Craig? Well, I appreciate being here. I enjoy the conversation. Oh, I don't know. You don't need to do anything for me, but if you want to follow us on social, that's a nice compliment. You know, at the American Dream TV on Instagram at Craig's Sewing Media, spelled like a sewing machine. That's my personal. I'm not that exciting. I post about my kids a lot. We're going to change that. Yeah, I think so. I think it's time to do that. Dude, you got massive experience, massive connections. You need to start walking around with a camera guy, showing everything that you're doing. And dude, you'll get tons of people in that industry wanting to watch that. Especially because again, I mean, they pay you big money to have you help them. So like show what you're doing and you'll get tons, tons more people. Yeah. I think we've kind of operated as a sniper. You know, we, we've built a really fundamentally sound business. We've built some cool shows that are good for the world. We have an incredible track record. And I think now it's time to just get a little bit more loud about it. And so I think that's what we're going to do. There you are, folks. You heard it here first. Go follow them at Craig Sewing Media or at The American Dream TV. If you're in the mortgage space, real mortgage success. Till next time, keep it real. you