The AI Prompt That Writes $100k Sales And Email Copy For You

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I'm going to give you guys this prompt too. And so this. This prompt has been incredible for me. If you want a prompt that can basically handle a lot of the marketing copy for you. So this is a, it's like a 14 page document, right? What are the names here? Gary Halpert, Eugene Schwartz, Ogilvie Kennedy. The are the old school like OGs of marketing. Right? Now what Neil's saying I don't necessarily disagree with. Actually his angle is in here. There is an angle in here where we send them the personalized ads with examples.

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Right.

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And so your job here is not to just take this for what it is, like the offer, free LinkedIn, ABM audit. Here's the ads that we made for you, here's the assets delivered.

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Put this on Twitter for people.

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Yeah, well, we will. That's a good one.

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You should put it on X.

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But like here's like the email sequences over here. But look, it's a 14 page thing and I did this with one prompt, right? And so it's a starting point because a lot of times when you think about creating like our YouTube long form, a lot of the pain is in the ideation in my mind. Right. What I would say here is the prompt is basically, hey, before you write it, I want you to take the Wisdom from the 10 Best Copywriters and email people in the world. Right? And then I want you to refine this and score each copy, each version you give me 0 through 100 or only return it to me when it's above 95 to 100. So it's gonna do the work and score itself. Right. And it's funny, when I made an SEO one, it actually, it put your name in there too. So it's, it's, it's, it's a, it's such a good starting point when you can pull from all these the wisdom of other people. But I think my, my real point here is the physics of business and marketing has changed. And for the majority of you listening to this, I think you're motivated. Um, but just know that going back to high output management, you're gonna have to be willing to be a lot more confrontational, a lot faster because it's, this is actually exposing the people who don't want to put the work in.

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Yes, a few things. One, I'm going to go on add to your copywriting thing. Eric sent me a version of my homepage using the template I saw a little bit there. I seen what you did with the single ran website based on what you put on X. And of course these emails that you just mentioned here, this is Just my personal take. I don't like using AI to write copyright. I have never liked it. I've tried it so many times. And I'm talking specifically for persuasive copywriting that convince people to try to convert. But I'm a little biased. I think I'm probably better than most people when it comes to writing persuasive copy. And I don't have a hard time coming up with ideas. So it's actually quicker for me to just write it out from scratch than it is to use AI and then modify it. And that's why I don't write, like using AI for persuasive copyright, but I do like using it for other things, like for visuals and stuff like that. I love using it, like, hey, Parker's really cool. I don't know if you've played with that yet.

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Hey, Parker.

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It's a tool that helps you create a ton of AI creatives for like, Facebook ad campaigns. Oh, cool. Yeah, that's worth checking out. And then the second thing is, is the thing that I see with AI right now that's really irritating me. It's causing people to get lazier and lazier. And here's what I mean by this. Yes, AI should be used alongside a human and it should be making them more efficient and better. But I was interviewing someone the other day and this person was from Europe and they wanted to work from us. They. And I gave them assignment. They ended up just doing the assignment and I could tell it was purely done through AI and they didn't check their work. And the reason I know that is there were some big errors in there where if they checked it with their quote unquote experience, they would have caught not one of them, not two of them. They would have caught at least three of them. And I just told them, like, dude, this is not going to be a fit. There's three errors here. You didn't catch any of these major ones? Like, no, I didn't do AI. I spent a lot of time doing this and I'm like, no, you didn't use AI. But I didn't care to argue with them.

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Yeah. What role is this for?

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This role was for someone in data and analytics. Okay.

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Like, pretty senior.

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I don't know if it was senior, but important.

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Important, yeah.

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So that's what I want to be involved in there because I. I end up helping with a lot of our AB tests and I'm very picky on how the data is presented to me. And a lot of people present data That I believe is off. Because I'll double check it with things like daily signups versus traffic. And then when you eliminate bots, you can really see the conversion rates. And they'll be like, no, look at these. I'm like, oh, okay. Did you block the bot signups for people creating an account? Let's look at credit cards. Let's look at how many credit cards went through. Cause some people could just be putting in credit card info to try to quote, unquote, check if a credit card's real and do scams. So then I look at how much stuff is through and I'm like, so you ran this AB test, you saying increase conversions 30%, something ridiculous like that. I'm like, where are 30% more new paid credit card signups? And they're like, well, that's what the test is showing. I'm like, the data's wrong. I don't see it in our backend of people actually swiping their credit cards. So I don't like data and analytics. People who don't actually think things through just because the data shows you. Well, did you dig deeper? Is it off? Are you going all the way down to bottom of funnel? Are you looking at which cards are sticking around? Are you looking at, did your message convince more people to sign up, but it screwed up the churn during the trial or the cancellations or even churn in month one or month two because you over promised. Because if you over promise, you get more signups but then people are going to be pissed off at you and it's going to hurt your brand. But the point I'm getting with this is I'm seeing more and more when I'm reviewing people for job interviews and they're other people on my team interview people first and then it comes to me and then others as well. But I'm just getting really irritated that people, at least in marketing type roles, are using a lot of AI for tasks and they don't just check their work. And it's just like, dude, I don't blame you for using AI, but at least double check your work and make it better.

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That's why. So it's interesting to me before I come come back to this topic, you know the robotics company Figure. So this guy Brett Adcock, he's their founder CEO, so he, he posted a Twitter earlier this week or X and he's like, guys, I'm paying 500 grand and I'll give you millions of dollars in stock options. Okay, so here's what the the job is basically or the, the assignment. And it was like a five minute assignment. And it's the, the, it's like a bunch of pop ups. Remember like when you're back in the 90s, you just have pop ups like going scrolling through your screen. And so it's like I want you to use a general agent or use anything. You can use AI if you want. It needs to solve this in five minutes. The problem is most people don't know how to do that if nowadays. So, so what's interesting is you don't want people to do it that way.

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Right.

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But I'm just saying, and I'm not saying there's a right or wrong way here, but his side is like, I'll hire you for 500 grand if you know how to use this general use stuff. And so I did this for fun, not like I'm looking for the job, but I wanted to see. I was like, okay, so I, I inserted the exact problem set into Manus, which is meta, is now a general AI thing.

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Right.

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It literally solved it in five minutes. And it sent me all things like the formatting and all that. And I think that's what Brett, the CEO is looking for. He's looking for people that know how to think like that. And he knows the majority of people are not going to do that. Right. And he's filtering through them quickly. Now I'm like, okay, if I combine that along with, I have a GitHub, an open GitHub right now that says beat Claude. And so the whole idea here is for all the roles that we're hiring, they will click into like an assignment and then they need to fill out the written assignment. They can use AI, they can use all they want, but if they only match Claude, it's not good enough. Right. And the Claude itself will grade them on it. And so I don't even want to talk now until they maybe get through this because it's going to save you a lot of time.

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So. Yeah, but the difference here is with the example you gave, and I look at them as two different scenarios. The scenario A that I'm talking about is marketers are starting to use AI to just do their work and not even check it.

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Oh yeah, no.

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And there's pushing out junk. Yeah. The example B that you gave, I look at that as smart. You got a problem and you're using AI to help you solve the problem.

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Yep.

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And then you can go and you can see if it's done right. It may or may not work. But you yourself are not a developer and you're just like, wait, I can actually use Mantis to help me solve this Manus. Manus. Yeah, and use a specific prompt and let me see if it'll actually solve this problem. And you're trying to figure out what you can input it for to understand the issue and then solve it. You're. You're using your brain to help you solve a problem combined with AI for skillset you don't naturally have, which is development. The other one, the example I gave is someone who's a marketer doesn't want to do their job using AI, and AI does a shit version of the job and they claim they did it all manually when we know they didn't spend more than five minutes on it.

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Yeah. And so I think the point we're.

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Trying to get at here is just.

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Like how I believe that money amplifies who you are. I actually think when you have artificial intelligence, it also amplifies who you are.

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Dude, I haven't heard anyone say it like that before. I think that's so true because we have a mutual friend. You know who I'm talking about. He worked for you for a bit.

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Yeah.

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He's using AI so much now. And I'm like, this guy doesn't like working. Of course he's using AI because AI is making it so he can get stuff done and not work. And that's example of someone who wants to collect a check and put in no time. Now, just being very blunt here. I've told this person this to their face, so I'm not trying to say anything that they don't already know.

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Many times.

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Many times. Yeah, you know that. But I do believe what you're saying, which AI just brings out people's quote, unquote, natural work ethic more. So if you were lazy before, AI just is like, oh, wow, let me collect a check and be more lazy. Those people in my mind are going to get replaced and fired from organization.

12:05

Yeah, I think, look, I actually think so. So actually I'm not going to mention this guy because he's now in those files. But this one guy, tech guy, started one of the biggest companies in the world, used to say that, you know, you, you want to work for, you want to work for, for lazy people, but lazy smart people.

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This Reid Hoffman.

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No, no, no, the other one. Yeah, Reid Hoffman was acquired by this company.

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So Bill Gates.

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Yeah, there you go.

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Yeah, we don't know Bill Gates. Say whoever, who cares?

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I'm acting like he's a Hobie.

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But yeah, even like Melinda Gates. Did you see her response?

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Talk to him about it.

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Yeah, talk to him about my medication and potential STDs and whatever. And I was like, you know what.

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I have a topic that's related to SEO and that in a second. But so my point is I think it's okay to think lazy, but as long as you're smart about it, you're going to find ways around things, right? So the things that I'm showing you right now, now again, guys, I'm not saying, hey, use that prompt as gospel and use that 6, 7, 8 out of 10. It's not good enough, right? You have to refine it yourself. And so the copy that we actually have on the single marine site now, and the clickflow site was refined by me and it's gonna continue to get better over time. Now the last thing I'll show you, Neil, then we can move on from this one is, you know, this pop up. So we used to, we had a pop up on single green site. It only pushed a carrot, right? I was like, okay, I'm gonna have a pop up. And then what is it? I think cloud code did this. Okay, so now, now the pop up is two different adventures, right? Am I going to say that converse best? No, but it's better than just carrot, right? Because we have clickflow too. So it says two ways to fill your pipeline. Pick yours. Trusted by, you know, these companies over here. Clickflow is our, our AI content isn't converting, right? So clickflow's AI plans and writes production grade content. So you don't need to 10, you know, you don't need 10, right? More writers and editors, early adopters, average 27% more organic traffic. Six months. Okay, that's one side, left side, right side of the pop up says carrot, ABM and demand gen teams, right? That's for them. Our LinkedIn ads lack ABM personalization. Carrot generalizes personalized ads, landing pages for every target account in minutes, not weeks. Our team has. One team has closed two deals from just 15 accounts in under two weeks. So now my point is this is refined with a human being and this is, this is at least better than what we had. And with sitting there for months, you.

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Want me to tell you a way that'll convert better? No, hold it up. No, I really want. You want to copy it? You can copy. You can jack it.

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Go, go ahead.

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Okay, so it's instead of two ways to fill your pipeline, I to ask a question like, do you need more Traffic. And they can click yes or no.

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That's a standard Neil Patel pop up.

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Wait, wait, check this out. If they say yes, then it would be like, okay, check out clickflow. It can help you with X, Y and Z to get you more traffic.

14:46

Yep.

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Right. If they click no, I'll be like, congrats on having massive traffic. But I bet you're not getting enough sales. Why? Because your landing pages, et cetera, aren't personalized. And then like with Carrot, we can end up personalizing your ads, your landing pages. You can do it all within X amount of seconds. Fill out this information to learn more so that way you can get more conversions from the traffic.

14:54

See, that's good. See, we just made an idea. Baby, with AI.

15:15

Sure. But I could have gave you that one beginning without AI.

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I would have not. I would, I would. It was, it was not this before. It was just carrot. So.

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No, but I could have gave you that without AI.

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But I wouldn't have. I wouldn't have thought about that to go to you about that. But anyway, my point is, it's like also, okay if, if we think about this, right? If you're to rate yourself as a copywriter or a CRO person percentile wise in the world, what percentile do you think you are?

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I don't want to say because it'll sound arrogant.

15:41

Yeah, but exactly, that's my point. So I. Let me say it for you, right? I think it's. It's in the top 1 percentile, like within like the top 1% of the 1%. That's what I would say. Okay. Because this is all the stuff we've nerded out for on a very long time frame.

15:43

Yeah. We did this for 27 years.

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We are more biased and our standards are higher and. But I am trying to make this more accessible for everyone to just say that, hey, like, look, this is whether you're using cloud cowork or cloud code or whatever it is. Exactly. Or Manus, you can use all these things. That's all we're saying.

15:56

I do agree this is great work for average people. No, no, I'm not saying your team or anything, but I'm just saying, like, if.

16:10

I know you're not talking about my team.

16:17

I'm saying like, if someone's in marketing and they want to use air for this stuff, especially if you're new in your career, this will help bring you from a newbie beginner to. To intermediate.

16:19

Yep.

16:29

Which I think is great.

16:30

So can we talk about real quick? Because we, we brought up his name and then we'll move over to the SaaS apocalypse, but. So do you know why Jeffrey Epstein paid for SEO?

16:31

I didn't even know he paid for SEO, but I'm curious to hear.

16:39

Exactly. So, so they have discovery, right? There's all these leaked emails that, that came out. So literally, Jeffrey Epstein was paying ten grand a month for SEO services to hide his crime. So what he was doing, guys, was not necessarily. It's a subset of SEO, it's called reputation management. And he was trying to get the negative things people are saying about him pushed to the second or third page so people couldn't see it. Right. So basically among the emails that came out recently were some between Epstein and his SEO service providers. Basically, he was paying roughly ten grand a month for search suppression and reputation control. The tactics outlined in those emails are uncomfortable to read, but they also reveal how search systems actually work. So Epstein's reps attempted to control Wikipedia because it sat at the top of the results. Okay, that's easier to manipulate. Create multiple standalone sites and manufacture alternative, alternative narratives. And then you build links to those to move them up. Okay. Push positive, neutral coverage up with links. Okay, yeah. So if you see examples already, you know, on the first page or maybe top of second page, you build links to those and move them up.

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That's reputation management.

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Then you flood the index with adjacent entities and similar names, manipulate images, headlines, and associations, starve negative pages of reinforcement while amplifying others. So look, did he pay to do this? Yeah, but will this work long term anymore? Probably not in the next couple years.

17:38

So I, I, I still think you can do a lot with reputation management. I got head up and maybe late November, early December, I get head up probably like four or five times a year for reputation management from people who have a lot of money. When I say a lot of money, I'm talking about people like on like Forbes list or they're not on the Forbes list, but they should be on the Forbes list. If people really knew how much money.

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Remember you hit up that VC and he responded quickly to you.

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Yeah. He was a billionaire. Yeah, I think, I'm pretty sure he's still on the Forbes list.

18:19

Yeah.

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So like, one of the ones in it was either November or December. Came to me. It was a dude really, really well off. He would have paid me a solid seven figures. My cost on it probably would have been 100, 200 grand. And when I say solid seven figures, I'm not talking about a million dollars. Substantially more than that we didn't negotiate and fully get to the amount or anything like that, because I didn't care. But he did something to a woman or a girl, I don't know what their age was, and they settled and he wanted it all gone. And I didn't say anything to him because I don't want to create enemies. And I just say, you know, I first responded to it because they didn't tell me what it was or who it was for. And then eventually they ended up telling me who it was and what it was for and how much they would pay. And it's like, screw you. You did some. To a girl. Deal with it. You lay in the bed. You are lay in the bed that you did it. No, that's what I was thinking. So we just ignored him and was like, screw you, I'm not going to help him. Yeah, if you want to screw. It's like if you want reputation management, because you're just like, I'm making this example up. But let's say you're Saudi Arabia. Saudi Arabia is trying to take over golf in the US and buy the PGA Tour. Yeah, who the heck cares? Yeah. Just honestly, who really cares? I don't think 99.9% of America cares. You do something bad like that, you deal with it. That should stay on the Internet. That's your problem. I just believe it's like some people have reputation issues for, like, silly things, you know, like.

18:25

But others, they should take responsibility.

20:01

Yes, they should take responsibility.

20:04

You know what's interesting? So I totally agree with that. The final thing I'll say before we move on from this topic is Jeffrey's a. He's a good negotiator here. So he's like, I was never told, never that there was a 10k fee per month. You initially said the project would take 20, then another 10, then another 10. So he's, like, negotiating it. He doesn't like the cost tied to it. But it's interesting to me, too, because the person that posted this 94,000 views, ton of bookmarks and things like that, and I think he actually sells SEO. Yeah, he sells SEO. So good for him for getting all those impressions. I hope it drove some business for him.

20:05

And then I saw so many mentions online. Dude, the amount of texts I got from people that were in his list, you know, people were sending me all the documents for Reed Hoffman.

20:36

Yeah.

20:46

I was shocked that Peter Attia was in it. The doctor.

20:47

Oh, my. You sent me the Instagram videos. I was looking at the comments and Then he left the protein bar company called David. He did? Yeah, he left. Of course. Who's gonna want to work with him? Another one who's in there is Jason Calacanis.

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And he's like, he's in there.

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Hey, pal. He turned off commons on X even. This is after he got committed. He's like, hey, pal.

21:04

Oh, man, you know more than I do. Like, oh, dude, I was reading all.

21:10

This stuff, and this is like, you know what? Why would people want to do business with someone who's screwing over other people and girls and stuff like that? Like, that's not cool. Same with Bill Gates. I don't care how rich you are, you want to do funky stuff. You know, people should just lock some of these people up.

21:12

I, I, they definitely should take responsibility.

21:29

Not just responsibility. Some of these people need to be locked up, really committed.

21:31

In my mind, if you've, if you've done this, taking responsibility is getting locked up, like, yes. Not just buying your way out of it. Totally agree. So that's it for today, guys. Please don't forget to review rate. Review and subscribe and we will see you tomorrow.

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