18 - Eddie Unfiltered | Your Questions on Leadership, Business & Success

Welcome to the Impact Podcast. I'm Eddie Wilson, here to help you visualize what others cannot see, create opportunities where others have failed, and push you to build empires where once there was empty space. Let's embark on this journey together and make a difference in this world. The last few weeks, we have been consistently interacting on social media and been asking for questions. I've done a new series called Carpool Questions where we have questions submitted, and I'm just getting overwhelmed with the questions that are on there. There are such amazing questions. I'm going to take this podcast episode, and I'm going to take the six most important ones that I've been asked, and answer these questions specific to life, leadership, and business. As we take these questions, understand that this is the medium by which we submit the questions. It's this interactive concept that's happening through social media. But also, I love the interaction of YouTube and this podcast, and what we're doing specific to what you're doing. If you're not following me on social media, go to Eddie Wilson official, and connect with me there, because I'll have a conversation with you there. It'll be two-way conversation. You can ask your questions, and we'll try to use these various mediums to answer them. The other side of this is, I don't do a lot of personal mentorship. I get asked a lot to do personal mentorship, and I take maybe five or six a year, but I don't do a lot of personal mentorship. What I do is, I use this medium, this podcast, to mentor you. If you wonder why I do a lot of monologue, it would be if I was sitting there with you across from my desk, and I was explaining to you how to become a better leader, a better communicator, a better business entrepreneur, better at life, whatever it is, whatever I have learned in my life, this podcast is a way for me to essentially give that to you. I try to take the content from social media and talk about it based on the conversations I'm having, and I have a very specific path that I'm trying to always walk those that are leading others, whether it's in business or in life, down a path, an ascension path of consistently growing. We do that each week on the podcast, and I appreciate all the feedback we get, and I appreciate you being a part of that. With that being said, we have selected six great questions on life, business, and leadership to answer today that I think is generally speaking the questions that I want to answer on a consistent basis. These all came through either Instagram or Facebook, and so I'm going to have Charlie kick us off today. Charlie, go ahead and start reading the questions, then I'll answer them. First question, Eddie. Hey Eddie, big fan. I'm 15 years old, and I'm wondering how I can start my entrepreneurship journey. Do you have any tips or advice for me? I love that because I get a lot of interaction from young people, young people that are watching the content and wanting to elevate who they are in the business world. For a 15-year-old, and if you're listening today, to be listening to content like this, you're already well on your way. At 15, I was not listening to business content. I was in business, I was working, but I was working to earn a dollar. I wasn't thinking about what my dollar produced in life. Just the fact you're thinking about entrepreneurship and growth, kudos to you. For those parents out there that are stoking this in their children, what an awesome opportunity for them to grow and to build. I watched a couple of boys in the neighborhood the other day sell and eliminating cookies. I think that's where so many people get their start, is just trying to find their way into commerce and providing value, whether they're mowing a lawn or they're providing a product, and trying to understand it. I loved the boys on the side of the road the other day though, because his sign, huge sign, he had a little pitcher of lemonade, a couple of cups on a table in the neighborhood, and huge sign. The huge sign said, try me, pay me whatever you think it's worth, just try it. It was like, wow, somebody had been working with a kid on a marketing hook on that because essentially what he's saying is like, give me a chance. Then how do you tell a 10 or a 12-year-old that your lemonade's horrible and I'm not paying you anything for it? It's not going to happen. I guarantee that kid made some money that day. I love it though. At 15, the advice that I would give is that nothing comes quickly and that all success comes on the other side of knowledge. I think what many people want is they want to have a shortcut to success. If I do this, then I get this. Unfortunately, this generation is being told a lie and that is if you grind for a little while and you build a TikTok channel or you build a YouTube channel or you go stream on Twitch or whatever it is, they hear about this one guy that did this one thing that now has this massive, now he's 16 years old and driving Lamborghinis. While that has happened, it has happened to such a small, minute percentage of the population. The general population is going to have to get under some level of learning. They're going to have to gain knowledge and then with that knowledge, they're going to have to build services or products, services or products that are going to be a value to the American population or the global population where there's now an exchange for what it is that your value is providing. In the end, I would focus on two things at 15. Number one, what am I learning? What am I learning? I would at 15, learn about the things you're passionate about. Don't just go randomly learn about things that you don't care about. When you're 15, it's hard enough to stay motivated. Learn about the things you're passionate about. My oldest son, Skyler, when he was, it wasn't really that into sports and I probably burned him out as a child anyways. It's probably my fault. In sixth grade, he began to start having a conversation with me about the things he loved and the things he enjoyed. He loved creativity. We bought him a camera. He took a camera every day of his school journey in sixth grade. We encouraged him and I would spend time at night time helping him edit. I had a video studio, so I'd put him randomly in there with guys. Skyler built a YouTube channel called My Days in Sixth Grade and he had a video go viral in his sixth grade year. He ripped off some Transformers things and somehow figured out a way to get everybody to come watch it. He didn't monetize it because he used some information that wasn't necessarily his. But in the end, he saw a video go viral. It stoked something inside of him. He realized like, oh, if I provide something, people will respond. Today, he owns his own, he's 24 years old. He owns his own social media agency, does video production, does a bunch of editing and helps country singers right now find their place in this world of social media. So he's taken what he learned and what he applied himself to and then he produced something of value that then is exchanged for money, right? That's the traditional way this American system works. If you're a parent today, I would highly recommend you don't just give your children money. What I do is I put a list of things on the refrigerator that says, if you want to earn money, here's the exchange for the value you're going to provide. Sweep the garage, it's 10 bucks. Wash the car, that's eight bucks, right? And I have a whole list. So when my children come to me and they ask for money, what I say is, is there's the way to earn it, right? Like, because that's the way the world system works. And oftentimes, by just giving somebody something without a value exchange, you're teaching them the opposite of the world system. So what we need to, we live in a capitalistic society, the person who provides the best service or product wins, right? Like you can charge the most, you can have the longest business lifespan. And so I'm very much a proponent of Malcolm Gladwell's 10,000 hours. It becomes 10,000 hours, you become an expert in 10,000 hours worth of work. So it's knowledge, right? And then it's value exchange. What can you do to exchange value? As a 15 year old, you have the ability. We actually have inside of our membership, a young man that's 18 years old, his mom, bottom membership to our mastermind. Think about this, this young 18 year old, his name is Jackson, young 18 year old, who now is in our community with a bunch of business owners who is essentially trying to exchange value and gain knowledge. Jackson just started his first business and it's a vending machine business. And I'm watching it on our threads and he's crushing it and doing fantastic. What he realized is this is what I can do to provide value that's going to in exchange give me the capital I want. Stop worrying about YouTube and TikTok and being TikTok famous and being an amazing streamer on Twitch. You can watch Kaisa not all you want. But Kai, while he has experienced amazing growth, the likelihood of you being Kai is so, so small. But the likelihood of you going and building a hundred million dollar business by providing value and becoming an expert is actually exponentially more than you becoming some virtual sensation on the internet. So I just want to put out some practical wisdom for you as a 15 year old. Next question. Beautiful. Number two, your content brings so much value and empowerment. What inspires you the most when creating content and teaching after reaching the level of success you have? Yeah, thank you to ever ask that online for the kind words about the content. I do think that my content comes from a place of doing it. And I think there's a massive difference between coaches and gurus. Gurus oftentimes are teaching something that they don't actually do. A coach oftentimes is coming from a place of physically doing it. What you'll notice is that in the areas of where I have experienced success, I'll speak openly about it. But oftentimes if you ask me a question that especially online, something that I don't feel very qualified to answer, I'll avoid it. So I think that it has to be a mutual exchange. One motto that I wrote down when I was reading this question that I want to just hit on for a second is something that I wrote down a while ago and it says, if it's not for us or not for me, then it's about us. It's about me. So let me just put me in there. If it's not for me, then it is about me. Meaning if I'm not willing to do the things that I teach, then it's more about me inflating my ego and it's more about me. So if I won't physically go do the things I'm instructing you to do, then it's more about my ego. It's about me. It's not for me. So like if what I'm saying is not for me, then it's about me. Does that make sense? And so I need to make sure that I'm removing my ego out of this and only speaking from a place of truth. Truth where I have some level of experience that I can speak from. You deserve as a listener for a speaker to be sowing into you specific to their skills and their experience. The internet is a really interesting place in that if you tell a great enough story, you don't actually have to have experience to back it up. You can go rent a Turro for an hour, go drive up and pay somebody to take a picture with their jet. And all of a sudden you are the sum on bonum of all knowledge on whatever area that you are. I would highly, highly recommend for you to really gauge who you listen to. Your time is the most valuable asset you have. Why would you give it to someone of no value? Your time is the most valuable possession you have. Why would you give it to someone of no value? On the internet there are millions of people with little value and the reason I say that is because the things they're telling you they're not actually doing. One of the big things that I have here inside of this office is what we call the war room. The war room is where I invite business owners to come sit in my business and actually watch how I do business. That way you can take me to task. You can say well on episode number seven you said this. Are you physically doing it in the building? It holds me accountable to you. And one of the big things in building this organization just two years ago was I said to my business partner I want to open this place up to be a place of learning. So when I'm physically doing what I'm buying a company I want to show people how I bought it. When I'm selling a company I want to show people how I've done it. I want to show and many people that you know have gone through our war room experience can tell you I'll show you the good and the bad. I'll show you the companies that aren't doing well and I'll show you the companies that are scaling because in that process of experience there's the greatest amount of learning. And so my content comes from a place of experience and when you say you need help in some area and I feel like I have some level of experience I'm happy to share it. I want to be an altruist. I don't want to have some expectation on what I'm delivering. I want to deliver it because I believe that all you know like the rising tides really does lift all ships. Question number three are people born leaders why or why not? Yeah I love that question. From the concept of leadership I get this all the time and I this is why I picked one of these this question is one of the six was many times people believe that that leaders are just born with an innate sense or ability to just step out in front and do it. While I believe that some of the characteristics of leadership are born I believe that true leadership is actually trained. Now there are three levels of leadership which I'm going to leave that to the next question because there's another question on the different types of leadership but when it comes to leadership there's definitely levels of leadership. Leader of followers, leader of you know I would say leaders of oneself, leaders of followers and leaders of leaders. That's kind of my three areas and that I would say that the problem with most leaders is they haven't begun the first process of leading themselves. Here's why I say that I believe that it can be taught is because I believe that inside of every human is the ability to create habitual reactions right like if we will just do the same thing for a certain period of time it becomes routine. I believe that a majority of leadership is just habitual actions right and I believe it's habitual actions tied to a higher level of character than the norm right so let's just say we have an even playing field and this is the level of character that's the average of every human. In order to be a leader think about it a leader is just one who steps outside of the pack and essentially is one step ahead right while others are following. If this is the level of character in America today on average in order to be a leader you just have to step to here right like you just have to go up one level. The way to do that is to create new habitual norms in your life so what is it that you could do to change your routine? I said oftentimes that the average person wakes up at 7.30 in the morning in America so if you want to be better then wake up at 7.15 right can you do that habitually? The average person in America and you just go through the averages right can you be 5-10% better? Pick the areas that you want to be 5% to 10% better and you will already be so far above everyone around you that it actually naturally allows you you have to lead yourself it allows the followers to follow. Now leaders of leaders is a totally different level and we'll talk about that in a second but in that it's like for you I believe that you have to look at what you've been given right look at the average norms and create new habitual processes in your life so it's raising the character level 10% right so can you if the average person in America works out I think what I saw somewhere it's like works out 21 times per year right so the average person in America doesn't even work out once a week right that's basically once every other week and that's taking into consideration all the people that are doing two and three times a day all the way down to the person who refuses to work out completely right so that means that if you just worked out once a week you're actually better than the norm right if you worked out two times a week you are far above the norm if you read one book per year one book per year the average American reads less than one book per year that means that you've now raised the bar your character level has achieved so what we have to see is that you know being a leader is about stepping up just a slight you know slightly above the norm and by the way the bar is very very low what could you do to create new habitual habits in your life to actually position yourself for leadership okay question number four I feel like every time I do business it doesn't go right for me how do you stay motivated after your failures yeah that's a great great question so many entrepreneurs um struggle with failure um because failure is the natural process of winning right you don't start off by winning you start off by failing and in failing you learn to win so I one of my favorite books that I've ever read and I've got a lot of them but I one of my favorite is the book winning by Tim Grover um where he breaks down the process of winning and Tim Grover was Michael Jordan's coach who was Kobe Bryant's coach who was Duane Wade's coach Tim Grover is the coach of coaches right Tim Grover is an amazing human being we've had him on the stage at Aspire and I'm always amazed by his mindset but in that process what he talks about is getting the first win right you have to fail in order to a place where you win then you anchor all of your next steps into that win so you have to think it's it's a it's the process of changing your mindset as you've failed and as you've lost you have to get to a place and I've often said of gratitude for the things that you learned and if you can find gratitude in the things you learned in the failure it becomes a catalyst for your next success why do I say that well I've told the story many times about my my the loss of my sister and my mother would constantly rehearse and I use the word rehearse gratitude with me because gratitude doesn't just come naturally well just all of a sudden one day wake up and go oh this is I'm happy about these bad things that have happened to me rehearsing it is about doing it over and over again until it becomes natural right like go rehearse to sing go rehearse a foul shot whatever it is so rehearsing gratitude my mother would as I was struggling with the loss of my sister would come in and say tell me about your your hardest day tell me about your favorite day tell me about your favorite toy that your sister had tell me and she would contrast these things to the point where she then she would give me to a place where she'd say no weren't you really happy that you had those times with Rebecca aren't you happy you got to play with this toy with Rebecca and she would get me to rehearse gratitude in my life and she would often say gratitude in the in the valley is the catalyst for growth because in in the valley you learn the greatest lessons right like you learn way more lessons in the failure than you do in the successes learning what not to do is oftentimes way more important than learning what to do and so so you now learn in the failure and in that if you can find gratitude my first business I ever sold I left about 20 to 30 million dollars on the table by some really strong wall street sharks and they took advantage of me in that process I remember my mother's words as I was going through that process and I started rehearsing gratitude what is it that I'm learning that I could take with me to the next thing it's why I'm the king of exits today is because literally I found a place of not success but failure like failure in my own mind and rehearse gratitude in the failure started thinking about all the things that I was learning thinking about the things that I was actually gaining and I was able to flip that completely around and create the new model which you see today almost 15 years later so actually 17 years later and so now for me gratitude is a daily part of my activity so you have to take the failures the losses in life and you have to begin to identify what it is that you are gaining out of it and find gratitude no matter how painful the loss is no matter what has happened to you in your life this is a very very difficult statement to make and I want you to hear me but hear me for the truth in it the worst day of your entire life the worst thing that's ever happened to you in your life has elements of greatness inside of it and if you could take away all the hurt all the pain all the frustration and you could find those elements they become a spark that you cannot deny that lights inside of you that takes you to success that nobody else can steal from you so as you have failed in business find gratitude in what you've learned turn that gratitude into a win then anchor all actions into that to that win can I share a story on learning from failure yeah I newly graduated from code school so I'm a software developer yeah I have a big boy job where I'm developing for a real company I'm making a website I code a website and it breaks clock is ticking revenues being lost and I am crawling through lines of code and I finally find after like yeah 12 straight hours of looking through thousands of lines of code and it's a small syntax error it was probably like a comma or or this or that but do you think I made that mistake again never heck no no you never will yeah and that was like the the starkest learning from failure was like I will never ever do that again yeah and that was for me what cemented that yeah I I brought my trusty Ohio State mug since we are the national champs this year and to me the loss this year against Michigan which is the worst thing that happened to us all year right to lose to an unranked team our biggest rival I think I heard our quarterback will Howard say he was grateful for the lessons he learned I said to my son I said that's gonna be the that's gonna be the changing point because if you find gratitude so he loses the worst game of his career and ends up a national champion and I and it is and you watched him with his time management you watch him with his play calling you watch him with all the things all of us we need the big losses in our life you need the syntax error you need these things because it sets a it sets a baseline now like I'm not doing that again you know like and and it's helpful if we can find gratitude in that because now you can turn around and go well I'll never make that again it's it's it's etched in who I am yeah but for this person it's like find gratitude and don't quit like keep going yeah find gratitude and don't quit and when you finally hit success anchor your feelings into that not all the losses that you've had one thing that I I um I don't do often is um I at least identify my failures I want to identify I don't want to walk away and just avoid it but my gratitude is not rehearsing the failure over and over again it's the lesson in the failure that I'm rehearsing right so don't just go back and be like I'm the guy that you know my company went bankrupt like no you're the guy that the company went bankrupt and in that you learned whatever lesson that you're now taking to the next phase of life question number five I want to work for you how would someone go about joining your team yeah most of what you see on social um is my philosophy and it's the positive side of who I am um you may not actually want to work for me um understand that behind every person that uh is driven and you see the positive side there's oftentimes a liability right and that liability for me is um is oftentimes I'm a little impetuous um I drive hard I push bigger than most people um I'll take risks that most uh aren't willing to take and so with every good comes bad right and so I know that it sounds fun you see the Aspire tour you see my podcast you think man I'd love to work for that guy um there have been many people that have walked out that said I don't know that that was a great experience and so me being super transparent with you is it's not about who I am and it's not about who you are what is important is that you find a place where you are contributing at the highest level and finding places to grow my organization want one of the things that I take very very seriously is that I believe I'm a steward of the people I take loss of people very hard I I don't like it I don't like when we have to let someone go I don't like um because to some degree it almost feels like I let them down I let our company down I really really struggle when I've had to let someone go because they just didn't meet a certain expectation or we've had to part ways that's a very difficult thing um but you know it's the natural process of business and life and uh for you as you are looking to find um your place in this world a place where you can contribute find someone that you uh can not only uh contribute to or with but they will also allow you the space to grow to become more of who you are is that process happening because I would say that for all of the craziness that is collective influence our private equity firm in two years we've grown crazy it's been a wild ride we're not stopping there's change all the time there's turmoil it's wild it's crazy um I will say that the one thing that I hope that my employees have found is that while everything is crazy and everything is sometimes you know moving so fast that my desire is for them to become the greatest person that they should be becoming right like they should be elevating on that ladder and I want all my people to be growing so um if you if you're really interested in working for me you can always set up our HR department you can talk to Jordan there and we always have openings and I'm always open to have people come work for us as a matter of fact we've had people that have come from our communities that now are employed employed by us but I would make sure that you understand who you are and what you need in order to grow don't just look at somebody on social media or somebody with a social presence and be like I need to go sit next to that guy it's not always uh it's not always a positive experience you have to understand their strengths also come with liabilities your strengths also come with liabilities and you need to find the right fit for the advancement of who you are not the advance of who my company is or what I'm trying to advance right like I'll have to make that determination but find a place where you can advance who you are I love the transparency I feel like a lot of people shy away from that so that's awesome it's it's truth right I mean the biggest truth is that um with every strength there is a corresponding liability 100 yeah all right last question question number six okay thank you Eddie this is helpful I am currently a leader leading followers how do we become a leader leading leaders and or what is the difference between those two yeah so I alluded this to you in question number two or three there and I talked about um becoming a leader I and this person is specifically talking about maybe one of the podcast that I've done in the past or was on a guest on someone else's show and I say that there's three levels of leadership there's one who can lead themselves that's level one that's a leader of themselves number two as a leader of followers and then a leader of leaders there's three levels of leadership um you don't have the right to be a leader of leaders until you can choose or you can implement the ability to lead oneself it goes back to do you have a high enough level of character to lead yourself can you and not all producers are leaders just because you can sell something just because you can produce something does not mean that you have or possess the ability to lead leadership is about character it's about habitual processes right leading oneself is about what I said earlier which is rising just slightly above the norm right like the ability to actually step outside of the pack right that's to lead yourself finding habitual processes in areas where you lack in order to grow leading followers um is now the first level of responsibility because majority of the world will not ever step up into a leadership role if you look at it that's why for every department leader there's usually six or eight people in the department doing the work right like naturally the majority of the world will not have to lead in a corporate setting now all of us are called to lead to a degree lead your family lead yourself right so on and so forth but a leader of followers um as somebody who stepped outside the pack and a bunch of followers say hey guide us take us where we should go right I would say that one of the greatest indicators of a leader of followers and a leader of leaders is a leader of followers can take somebody from point a to point b successfully it's almost like a project manager can I successfully get job a to job b right can I take this pile of dirt and move it over here to this pile of dirt right like that's leading followers it's about organization it's about efficiency it's like you have 20 people and you need to move this pile of dirt you know 30 feet over here and create a new pile of dirt so you know a leader steps up and says do we have the resources do you have the manpower they're assessing the timing of doing it and they begin to organize the work process right so I'm going to need you know all of you to be shoveling I'm gonna need you to be holding the wheelbarrow I'm gonna whatever it is right a leader of leaders is a different level and this is what sets a leader of leaders apart and why other leaders ask to follow that leader is a leader of followers can take people from point a to point b a leader of leaders takes people from point a to point b while making them better right like while actually increasing who they are while increasing their character increasing their output increasing their productivity increasing their efficiency a leader of leaders can do all of that simultaneously so the reason that leaders of leaders are oftentimes elevated is because most leaders know that the most important thing that they do is elevate themselves so when they see a leader of leaders they go oh I could actually do my job lead and I could become better along the journey right and so I would ask you this the if if a leader if let's take your leader the people that are leading you today I want you to ask yourself some questions and that would be questions like this have they ever talked to me about areas that I can improve in have they ever exemplified or modeled out what those areas would look like if I improved in them number three have they ever pushed me beyond my capability right have they ever right like have they ever concerned themselves in areas not just not just uh uh let's say professionally but also personally have they ever had conversations about the things that hold me back a leader of leaders is one that's going to consistently pull all areas of your life into the forefront now they may not have time to sit down and talk about the family and the kids and all that type of stuff but they're going to talk to you about your areas of improvement they're going to help you develop they're going to be putting plans in front of you for not just a to b right but a to b with improvement and when other leaders see that um there's a natural progression towards desiring you to lead them I would say there's a big change um in that most people this is what happens um leaders of themselves typically realize like oh I'm I'm outside the pack I'm in front right so they will say things like come on let's go follow me right however a leader of leaders oftentimes never asks for people to follow them they assume the reins once they're given does that make sense because what I what I know about the leader of leaders is they're not usually saying to other leaders come on guys let's go come on let's do this what happens is is oftentimes people around them that our leaders suggest subject themselves to their authority would you help me would you consider would you mentor can you give me some feedback right you know that you're moving into a leader of leaders if you look around you and the people that are asking you for feedback are actually leaders themselves that's when you have found yourself in a position of a leader of leaders I believe that a true leader of leaders has an air of humility not an air of arrogance why because in humility is when someone gives you the reins if you're just a demonstrative leader screaming at people the followers will come they'll show up the followers will come the lowest tier of people from a leadership perspective will show up however if all you do is scream and holler and yell right all you do is beat your chest all you do is exert dominance you're never going to be a leader of leaders think about the people who have led the greatest armies they're not usually the ones that are the most demonstrative people beating their chest they're the ones that actually understand what it takes to develop people are you developing people you're not developing people you're not a leader of leaders if you're developing yourself you can become a leader of followers if you're willing to develop others while holding a high level of integrity and character you can become a leader of leaders and episode 12 is where you go over that so if you want to dive a little deeper yeah go listen episode 12 for sure those are all the questions those are the questions so I just want to take a few minutes today and answer those questions I hope they were helpful if you would like to interact with me feel free to comment on any of the channels we we have a team that takes care of those but a most active on social in that I respond to my own dms I'm very active and answering as many questions as I can and if you have any other questions that it would be helpful to you and your journey I would love to help mentor you through this medium to make sure that you have what you need and that you're growing and I want to I want to kind of end on this note that concept of leader of leaders there's another element that I want you to consider because I think all of us should be trying to elevate to become a leader of leaders not for the sake of pride or arrogance but for the sake of developing humankind right is that a leader of leaders will always take themselves out of the most beneficial position they'll always elevate someone else a leader of leaders will never hold the glory will never hold the responsibility will never pull everything to themselves what they'll do is they'll realize that the world around them as you elevate people become to become this amazing place where we can all grow together you know for me it's it's impact others it's what keeps me centered it's what keeps me humble going to a mission field or to a place where there's a child that doesn't have food and being able to help that child get to that next place in their life which may just be nourishment right provides me a level of of understanding about myself and about the world around me so a leader of leaders will also elevate others and today as you kind of walk into your day or you're ending your day I want to encourage you to take that step in your life really measure yourself all the questions I just answered would be so much better served go back through everything single one of them if you and your life would elevate to a level of character that's above the pack they would choose to lead those that need lead and would elevate themselves to make sure that everyone else around them is succeeding at a greater level not because you're elevating yourself because you desire to elevate others this world would be a pretty amazing place and I want to encourage you to take those steps today thanks so much for being a part of the podcast and for listening today love to connect with you further and you can connect with me on social media at eddie wilson official on any of the social media channels