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Alfred Steele

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

Episode Appearances

Acquired · Nov 24, 2025

Coca-Cola

“Defected from Coca-Cola (1949); revitalized Pepsi through targeting Black Americans, diet positioning, and TV”

Patent medicines and the birth of American advertising (1880s-1890s)Trademark protection and legal defense against copycat cola brandsBottling franchise system design and incentive alignment