People

Claude Hopkins

Mentioned in 2 analyzed podcast episodes across 2 shows

Episode Appearances

My First Million

My First Million · Jul 27, 2026

Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

Pioneer of scientific advertising; author of 'Scientific Advertising' (1923)

Direct response advertising and testing methodologyPsychological pricing and decoy effectsRange anxiety and EV adoption psychology
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Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips · Feb 2, 2026

The True Economics & ROI of a Super Bowl Ad.

Historical advertising figure used as reference for AI-powered copywriting prompts

Super Bowl advertising economicsROI analysis and measurementDigital advertising vs traditional media
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