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Dana Shires

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

Episode Appearances

Business Wars · Feb 25, 2026

Gatorade Sweats the Competition | Searching for a Solution | 1

“Research fellow in renal medicine who identified dehydration problem with football players; pitched Gatorade to Stokely Van Camp.”

Sports drink category creation and market definitionElectrolyte replacement science and hydration physiologyProduct licensing and royalty structures