People

Matthew Boulton

Mentioned in 2 analyzed podcast episodes across 2 shows

Episode Appearances

My First Million

My First Million · Jul 27, 2026

Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

Co-creator of steam engine marketing strategy and horsepower metric

Direct response advertising and testing methodologyPsychological pricing and decoy effectsRange anxiety and EV adoption psychology
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Stepchange

Stepchange · Jan 21, 2025

Coal: Part I

Entrepreneur and manufacturer who partnered with Watt, commercialized the steam engine, and pioneered efficiency-based pricing models for industrial power

Coal Mining Safety and Worker ConditionsIndustrial Revolution Energy EconomicsVertical Integration and Monopoly Control
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