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Rachel Fernando

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

Technically Creative by KoobrikLabs

Episode Appearances

Technically Creative by KoobrikLabs

Technically Creative by KoobrikLabs · Feb 10, 2026

Super Bowl Advertising in the Multi-Screen Era with Mark Gross and Chris Bellinger

“Leadership figure at PepsiCo who pushed to revive 'Twas the Night Before' Fritos campaign for Super Bowl despite initial rejection”

Super Bowl advertising cost and ROI analysisMulti-screen and social media integration in premium advertisingCelebrity casting strategy and talent negotiation in high-stakes campaigns