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Richard Shotton

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

My First Million

Episode Appearances

My First Million

My First Million · Jul 27, 2026

Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

“Recommended books: 'The Choice Factory' and 'The Illusion of Choice' on consumer psychology”

Direct response advertising and testing methodologyPsychological pricing and decoy effectsRange anxiety and EV adoption psychology