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Roberto Gosueta

Mentioned in 1 analyzed podcast episode across 1 show

Appears On

Episode Appearances

Acquired · Nov 24, 2025

Coca-Cola

“Chemical engineer who became CEO (1980); introduced high fructose corn syrup, Diet Coke, and New Coke disaster”

Patent medicines and the birth of American advertising (1880s-1890s)Trademark protection and legal defense against copycat cola brandsBottling franchise system design and incentive alignment