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Fast-Food Value War and Pricing Strategy

Discussed in 1 analyzed podcast episode across 1 show

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Episodes

Bold Names · Apr 10, 2026

McDonald's CEO on Going Viral, the Big Arch and the Fast-Food Value War

Viral Marketing and Social Media Strategy Premium vs. Affordability Product Positioning Franchisee Economics and Unit Profitability Consumer Income Segmentation and Spending Pressure Menu Innovation and Category Management