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Protection gap and underserved market segments (younger demographics, lower-income populations)

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Scouting for Growth

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Scouting for Growth

Scouting for Growth · May 14, 2026

Alan Martin: Why Insurers Who Invest in Wellness Win — The Healthcare Innovation Playbook still works

Wellness program design and behavioral engagement in insurance Modifiable risk factors and dynamic pricing in life and health insurance Digital care pathways and blended human-digital support models Embedded insurance and distribution innovation Health tech integration and insurer-health tech partnerships