Podcasts · Business
How I Built This with Guy Raz
529 episodes · 10 with AI analysis
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
AI Intelligence · across all analyzed episodes
People · top 20
Companies · top 20
Topics · top 10
Scaling local businesses to national brandsDirect-to-consumer vs. retail channel strategyFranchise model risks and quality controlProduct line expansion and diversificationInfluencer marketing and social proofFounder storytelling and brand authenticityEmail marketing and customer retentionExperience-based retail and destination shoppingBehavior change marketing and consumer psychologyDelivery-first and convenience-based business models
Analyzed Episodes
May 14, 2026
Advice Line: New Offerings, Bigger Markets
Scaling local businesses to national brandsDirect-to-consumer vs. retail channel strategyFranchise model risks and quality control
View AnalysisApr 30, 2026
Advice Line with David Neeleman of JetBlue
Nonprofit conversion strategy for mission-driven businessesAirline fuel hedging and cost managementDirect-to-consumer customer retention and repeat purchase optimization
View AnalysisApr 27, 2026
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
Bootstrap Financing and Self-Funding StrategyBrand Identity and Lifestyle PositioningRetail Store Operations and Real Estate Strategy
View AnalysisApr 23, 2026
Advice Line with Eric Ryan of Method returns
Consumer brand positioning and differentiationRe-educating market segments away from negative perceptionsDirect-to-consumer (DTC) marketing on limited budgets
View AnalysisApr 13, 2026
iRobot: Colin Angle. How The Roomba Became a Household Icon
Consumer robotics product development and market adoptionAutonomous navigation and AI in home appliancesGovernment contracts and defense technology commercialization
View AnalysisMar 2, 2026
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Potato chip manufacturing and kettle-cooking processInternational market entry strategy and localizationNatural foods movement and market positioning
View AnalysisFeb 26, 2026
Advice Line with Alexa Hirschfeld of Paperless Post
Brand Architecture and Portfolio ManagementScaling Production: In-House vs. OutsourcingIntellectual Property Protection for Creative Brands
View AnalysisFeb 23, 2026
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
Credit card payment processing and regulatory captureHardware-software integration for fintechMerchant acquisition and small business enablement
View AnalysisFeb 19, 2026
Advice Line with Pete Maldonado and Rashid Ali of Chomps
Product recall management and crisis communicationProtein market trends and category saturationRetail buyer strategy and velocity metrics
View AnalysisFeb 16, 2026
Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M
Product design and engineering for cost reductionRetail merchandising and packaging strategyAcquisition negotiation tactics and earn-out structures
View Analysis